Marketing.com.au

What Entrepreneurs Should Know About Intellectual Property Rights
2021-01-14 07:00 - 08:00 (Australia/Melbourne) | Online
One of an entrepreneur’s most valuable assets is their intellectual property. Intellectual property, which refers to creations of the human mind, includes patents, trademarks, copyrights, and trade secrets. These help lead to monetization and growth for entrepreneurs who want to scale their ideas and companies. While many perceive intellectual property protection as cost-prohibitive, there are low-cost strategies that new entrepreneurs should consider using.
In this live webinar, Kanika Tolver (author of Career Rehab) is joined by Shontavia Johnson, an industry expert, consultant, and twice named as one of the best lawyers in the U.S. by the American Bar Association and the National Bar Association.
They’ll discuss what new entrepreneurs need to know about intellectual property—no matter their budget or company size. Shontavia will share best practices on the following topics:
– Creating a trademark strategy for names, logos, and brands.
– Using copyrights to protect works and combat copycats online and elsewhere.
– Deciding how to protect your inventions with patents.
– Determining when to use trade secrets to protect confidential information.
– Finding intellectual property lawyers at any budget level.
Kanika Tolver is the CEO and founder of Career Rehab, LLC in Washington, DC, where she helps clients transform their careers with coaching programs, events, webinars, and digital resources to help people reach their career goals. An in-demand coach, consultant, speaker, and thought leader, she has been featured on CNN, CNBC, CBS Radio, Yahoo!, Black Enterprise, Glassdoor.com, Entrepreneur.com, The Washington Post, and a variety of radio interviews and podcasts.

SEO Simplified in 30 Minutes
2021-01-14 14:00 - 15:00 (Australia/Melbourne) | Online
Search engine optimization (SEO) has been made to appear way more complicated than it is. Mike Corso, of Roovio Digital Marketing, maintains that 80% of good SEO habits come down to just four words, “They ask, You Answer”, and in this eye-opening presentation will explain what this means to your business and how to apply it.
Join Mike as he unpacks the essence of SEO in just 30 minutes that will enable you to take immediate action and see results.
You’ll learn:

The important steps that you can take to evolve your website optimization and achieve greater online visibility
How successfully ranked websites leverage the strong backbone of their existing site and are adding a lot more value (content!) on top
Mike’s favorite tools for keyword and content research, social media, and more

The 2021 Chief Marketing Officer Top Strategic Priorities
2021-01-15 03:00 - 04:00 (Australia/Melbourne) | Online
What key challenges will Chief Marketing Officers (CMOs) face in 2021? In late 2020, Gartner surveyed nearly 400 marketing leaders to understand how they’re navigating through these difficult times, including their influence in strategic decision-making and their budget priorities. Gartner also asked what role brands played in societal issues, from Diversity, Equality and Inclusion (DE&I) initiatives to environmental sustainability. This complimentary webinar reveals the results of the inaugural Gartner CMO Strategic Priorities Survey, and the actions you can take to advance your marketing efforts in the new year.
Discussion Topics:

The impact of COVID-19 on marketing strategies and budgets
The business and marketing strategies your peers are deploying to drive growth
How CMOs are responding to customer and employee demand for societal impact

The Essentials of Email Marketing for Your Business
2021-01-16 07:00 - 08:00 (Australia/Melbourne) | Online
Email marketing is nearly 40x more effective than Facebook and Twitter combined. And yet, this powerful tool is often overlooked in entrepreneurs’ digital marketing plans. When done right, email marketing adds value for your customers and has a high return on investment for your company.
In this webinar we’ll discuss the importance of email marketing in growing your business, and how you can get started building effective email campaigns.
You’ll learn:
• Why email marketing is essential for small businesses
• How to build and manage your email list
• What types of content to include in your emails
• How to measure the results of your campaigns
Speaker Bio: Devonne Kendrick, Marketing Lead
Devonne is passionate about all things marketing, life-long learning, and supporting women in business. This led her to Alberta Women Entrepreneurs where she joined the team as a marketing co-op student from 2014-2015.
After completing her Bachelor of Commerce degree at the University of Alberta and working in the post-secondary sector for over two years, she rejoined the AWE team in 2018. She brings her creativity, love of writing, and her analytical skills to her current role as Marketing Lead. Devonne’s past marketing experience includes developing content and strategies for local organizations in the retail, not-for-profit, and post-secondary education sectors.

Writing for the web – webinar
2021-01-19 09:30 - 2021-01-20 12:30 (Australia/Melbourne) | Online
Learn how to write compelling online copy.
Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers:
– how to write short, sharp and snappy sentences
– creating great headlines and intros
– formatting to improve readability
– using links and subheads properly
– search engine optimisation (SEO) tips
– improving email newsletters/EDMs
– writing for social media
– usability and accessibility tips.
Only 8 places are available to ensure every participant receives personalised attention.
Writing exercises are included throughout the class, so you can immediately practise what you’ve learnt.

4 Weeks SEO (Search Engine Optimization) Training
2021-01-19 12:30 - 14:30 (Australia/Melbourne) | Tech Training Solutions, VIC, 3000, Australia
Who can take SEO(Search Engine Optimization)Training?

Marketers, Internet, digital marketing professionals, media planners and buyers, small to medium business owners and those who are interested in organically improving website ranking.

Features and Benefits

16 Hours, 8 sessions, 4 weeks of total Instructor-led and guided training
Training material, instructor handouts and access to useful resources on the cloud provided
Practical Hands-on Lab exercises provided
Actual code and scripts provided
Real-life Scenarios

Course Objectives

Role of SEO in Web Design and Web Development
Learn the foundations of SEO
On-page optimizations
Off-page optimizations
SEO Performance Reporting
SEO and Content Creation
SEO and Content marketing
Social Media and SEO

Course Outline
1. Introduction to Search Engine Optimization

The Evolution of Search Results
How does SEO work?
Benefit of SEO
Difference between SEO, SEM, and SMM
Google Search Architecture
Ranking methodology
Understanding the SERP and Search Operators
Search algorithm updates
The current state of SEO

2. Developing a Keyword Strategy

Understanding User Intent
Developing a Keyword Strategy
Competition vs Conversion
Keyword Tools
Keyword Tactics
Exercise: Keyword Discovery Process
What is Keyword Research
Business analysis process
Types of Keywords
Keyword Research Methodology
Google Keyword Planner Tool
Advanced Keyword Planning guide
Paid Keyword Tools
Keyword generation ideas
Competition Analysis
Competitor Metrics
Finalizing the Keywords List
Exercise: Keyword Discovery Process

3. On-Page SEO

What are the Variable?
Rich Snippets
Pairing Keywords to Pages
Tactics to Avoid
Google website guidelines
Fundamental On-page Factors
Domain Name Optimization
URL Optimization
Title Tag Optimization
Meta Tags Optimization
Headings & Footer Optimization
SEO Content Writing
Anchor Links Optimization
Image Tag Optimization
Sitemaps Optimization
Robot.txt and its importance
URL Redirecting Techniques
Canonical Links
Rich Snippets (Schema)
One Box Answer Optimization
Exercise: On-Page Optimization

4. Content Strategies

Creating Power Pages
Content Strategies
Auditing Content
Formatting for Readability
Exercise: Content Process

5. Off-Page SEO

Introduction to Offsite Optimization
Google Link building guidelines
Important factors of Link Building
Types of Linking Methods
Links Analysis Tools
Directories Submissions
Local Business Listing
Classified Posting
Generating Links from QA sites
Guest Blogging and commenting
Press Releases
Social Media Links
Document Sharing Links

6. Social Media for SEO

What are the Social Signals?
Social Media Optimization
Reviews

7. Monitoring your SEO Efforts

Insight Tools
Common Reports and Metrics

8. SEO Performance reporting

Website Position Analysis
Website Monthly Reports
Google Analytics Reports
Search Console Keyword Reports
Link Building Reports
Competitor Reports
Paid Tools for monitoring SEO campaigns

Social Media Selling in 2021
2021-01-21 05:00 - 07:00 (Australia/Melbourne) | Online
In this interactive webinar, we’ll show you a step-by-step guide to making sure you are set up for social selling success in 2021.

After a year of uncertainty, businesses, brands and new side hustlers are turning to social media to reach their audience and make sales. Plus, 2021 will see an even greater increase of people buying online, which gives everyone the opportunity to grow their business, and make more sales using social media authentically.Inside the webinar, you will learn the following from your instructors

Your Dream Customer: Do you know your customers and the preferred online journey they are taking to buy from you? Things are shifting in 2021, so this is essential to ensure you have a strong foundation in the online space. Here, we show you how the digital landscape is changing in 2021 and how to become BFFs with your dream customer on social media.
Building Trust with an Authentic Brand & Content: Today, there is an overwhelming amount of activity/content online, so how do you stand out and build trust with your dream client on social media? It begins with an authentic and consistent brand that provides valuable and unique content. Here, we put this into context and show you how to show up authentically and consistently across all platforms.
Tools and Systems to Set you Up for Success: Your customer is making decisions about you the moment they land on your social media platforms. Their experience online from the moment they land on your page to the moment they purchase and afterward are all key to creating loyal customers and raging fans that buy again and again. Here we get into the tools, systems, mechanics and everything you need to provide a phenomenal online brand & buying experience.
Special guest expert and Q & A: We will wrap the webinar with an opportunity for you to learn from a guest expert & business owner from our community and to ask any questions you may have about making 2021 your best yet on social media.

MarketingProfs Career Day
2021-01-22 11:00 - 12:00 (Australia/Melbourne) | Online
How many times have you seen an amazing job opening but you’re missing one bullet point in the description, so it causes you to doubt? And that leads to procrastination and inaction. It’s time to break that cycle! Join us at the MarketingProfs Career Day for six informational and inspirational sessions that will break through that ennui and land you your dream job.
This one-day virtual event features six sessions focusing on all things career-related. From an in-depth LinkedIn makeover to how to ace an interview during a pandemic, from powering up your job hunting to an inspirational kick in the backside (you know, just to get you moving!)—we’re here to make sure you’re on track to be the best you in 2021.
If there’s ever been a time for a career day, it’s now. Let’s take the energy a brand new year brings and make sure you’re as marketable as possible!

Digital Toolkit 2020: Digital Expert Panel Q&A
2021-01-27 13:30 - 14:30 (Australia/Melbourne) | Online
This webinar is the perfect place for you to ask the experts how to overcome your digital challenges and grow your business online.

Digital Expert Panel Q&A Session
Are you finding it hard to get found online? Feeling like your business is struggling? You are not alone! Perhaps you just need some questions answered? Or some simple tools to help you accomplish your tasks? Keep your business growing with the unique and experienced insight of the Digital Toolkit Panel of Experts.
Put us to the challenge! Ask us anything digital. This panel is a discussion focussed on helping small to medium business owners, and to provide tools and tips to help you manage your brand online and to build your digital strategy. In this very difficult time, it is essential that we are all here to support one another. We will have a range of experts on hand every session, to help you resolve your digital challenges. Who are all ready to help you if you would like to contact them directly Looking forward to seeing you all online, every Wednesday.

All New Digital Virtual Summit
2021-01-28 18:00 - 2021-01-29 04:00 (Australia/Melbourne) | Online
So many speakers on “the speaker circuit” just recycle their talks and decks. Not at this event! We have gathered an internationally renowned panel of speakers on the cutting edge of their respective fields of expertise. All speakers come from the trenches to give you hands-on information you can use right away.
We asked them one simple thing.
“Speak about your latest learnings in Online Marketing. No old stuff!”
They will tell you the NEWEST approaches that have worked for them. Tips and tricks that will serve you to improve your marketing skills for 2021 and beyond.
“How to Maximize Link Equity Faster Than Google Says is Possible”
“An Introduction to Python and Machine Learning for Technical SEO”
“The Art of Crawling: Getting the most out of Crawl and Index Budget”
“Expand your business by entering new markets: how international SEO works today”
… and more exciting Online Marketing strategies with the focus on SEO & Content await you.
Our panel of speakers contains internationally renowned digital marketers from all over the world like Nick Eubanks (Founder FTF and TTT & serial entrepreneur), Bastian Grimm (Managing Director Peak Ace Agency from Berlin), Olivia Smith (Head of Digital PR, Digitaloft) , Cody West (Founder Assisted Reach), Kevin Indig (Head of SEO, G2), Mare Hojc (Founder AN Digital, serial entrepreneur), Ruth Everett (Tech SEO, DeepCrawl).

Intro to behavioural economics
2021-02-01 10:00 - 11:30 (Australia/Melbourne) | The Stretton Centre, 307 Peachey Road, Munno Para, SA, 5115, Australia
The Stretton Centre has partnered with Greg Kavanagh, from Branded Culture to take businesses through how they can tap into knowledge that has largely been the domain of big brands, and use it to benefit their image and the experience of their customers.
Date: Monday, 1 February 2021
Location: Stretton Centre
Cost: $35 per session
Why brand is everyone’s business, and not just a marketing thing – Registration opens at 9.30am. Workshop starts at 10.00-11.30am
All attendees will gain a thorough understanding of ‘brand’ and why it needs to be brought to life throughout the entire organisation.

An introduction to Behavioural Economics and why consumers behave the way they do – Registration opens at 12.30pm. Workshop starts at 1.00-2.30pm
All attendees will gain an understanding of consumer psychology and the irrational way our brains interpret the world.
Who is Greg Kavanagh?
Greg has more than 20 years’ experience in marketing, advertising and brand strategy. Positions include Marketing Management roles at Elders and WorkCover Corporation before switching to the ‘dark side’ of advertising with Leo Burnett, Jamshop and Showpony where his work was awarded nationally and internationally for creativity and effectiveness. He has extensive experience across an array of industries including financial services, retail, sport, not for profit and government.
Greg’s company, Branded Culture specialises in helping organisations better understand their brands and bring them to life in everything they do. Greg has a keen interest in areas of consumer psychology, buyer behavior, cognitive bias and the role of emotion in engendering meaningful commercial exchange. As a recovering advertising person he is particularly focused on helping organisations leverage their brands without the need for excessive investment in marketing communications.

How to use Mailchimp for Email Marketing
2021-02-01 10:00 - 16:00 (Australia/Melbourne) | Boss Centre WA, 12 Cale St, Midland, WA, 6056, Australia
Email Marketing, when done right, can be more than 50x more effective than Facebook ads – and it’s free!
If you want to find out how to use this incredibly potent marketing tool, and avoid being spam, join us for this free course.
We’ll cover topics such as:

How to automate your emails
How often to send out your emails
How to get people to subscribe
What to include in your emails, and how long they should be
How to convert your emails into $$
How to use Mailchimp to create your database
How to design templates in Mailchimp

SEO For Beginners
2021-02-09 11:00 - 12:00 (Australia/Melbourne) | Online
Master the basic Search Engine Optimisation skills to reach your customers in this free 1-hour webinar.

We all know how important mastering Search Engine Optimisation (SEO) for your online content is.
But can be confusing to navigate the massive amount of information on the internet about SEO.
In this free 1-hour webinar, you’ll discover:

what SEO actually means and why it’s important
the benefits of employing a SEO strategy and what you should be focussing on
how you can increase your site visibility, the number of visitors coming to your site and how to optimise conversions.

Get Started with SEO
2021-02-10 10:00 - 23:00 (Australia/Melbourne) | Online
In this masterclass you’ll learn:

How to quickly and simply get SEO working on your website
Which keyword research tool I use for my VIP client
How to create the right content for website visitors and Google too!
Backlink basics – what are they and why you need them
How to take advantage of Google tools to benefit your website

Marketing your Business in 2021
2021-02-10 18:30 - 21:00 (Australia/Melbourne) | Queensland, QLD, 4000, Australia
Are you ready to dive into 2021 with a clear, actionable marketing strategy for your business?
Are you already feeling lost and overwhelmed on where you should be spending your time?
Would you like to learn more about the marketing trends for 2021 but don’t know where to start?
We have said goodbye to 2020. However the global pandemic left a huge impact on businesses so our next Love What You Do Event will be covering all things marketing in 2021 and how to take this new year by storm!
What we’ll be covering:

What’s changed in the business market
What trends you’ll see in social media in 2021
Developing a strong community to grow your business
What you need to consider when up-leveling your marketing game in 2021
How to implement the right strategies and
How to take aligned action to achieve marketing goals for your niche.

Let us introduce you to our wonderful Guest Speakers:
HAYLEY PETERS & KATY – CO-FOUNDERS OF OH MY DIGITAL
The two beautiful ladies Hayley and Katy will be joining us to share all the about the 2021 marketing landscape.
Oh My Digital Agency is like your work wife; easy to work with, ready to listen to your problems and give knowledgeable advice when you need it.
We stay on the pulse of digital marketing trends so you don’t have to. We love a cheeky pun, chocolate, dogs & empowering businesses to nail their digital marketing with no-BS advice and strategy.
Katy is the content queen and brand voice chameleon who uses her storytelling skills to connect businesses with their dream customers. She’s worked across a wide range of industries including non-profit, fashion and tech. Today she helps small businesses and start-ups build their brand online and grow their business through digital marketing. She loves dogs, coffee and trap music (in no particular order).
Hayley is the pro at strategy, big ideas and data. She has been working in the marketing industry for over 10 years, mainly in the retail and agency space, specialising in digital marketing. Her passion for coming up with unique strategies for small businesses and startups to implement and use to build their businesses makes her a unique part of the Oh My Digital team. Her other loves include her cocker spaniel, horror movies, red wine and her ridiculous pink Toyota Yaris.
Between us we have 15+ years experience in marketing, communications, journalism and digital spanning across a range of industries including non-profit, retail, automotive, professional services and startups.
SUKI VAN KOEVERDEN – FOUNDER OF ORIGAMI GLOBE
OrigamiGlobe was born in 2015 when Chief Competition Nerd, Suki van Koeverden quit her corporate travel job to pursue her passion for creating compelling competitions.
Having worked with big brands like AAMI, Allianz, Disney, Coles, Pepsi and Woolworths on nation-wide and international consumer competitions and marketing campaigns, Suki learnt a LOT about what it takes to run an effective competition that converts and loves showing businesses how to put competitions to work growing engaged and relevant audiences that become loyal, paying customers.
In 2020, Suki expanded her services to offer marketing coaching designed to help purpose-driven and passion-led business owners find their marketing voice and put their meaningful marketing efforts on cruise control.
CLAIRE HEPBURN – BRAND STRATEGIST AND FOUNDER OF FLAMINGO CREATIVE
Claire is the Founder and Brand Strategist at Flamingo Creative and will be joining us to share how important it is to build an exciting, consistent and meaningful brand in 2021, and how branding can help you stand out in the market.
Flamingo Creative is a branding and design house helping small to medium-sized businesses tell their story and connect with their people. Claire started Flamingo Creative in 2017 to pursue her dreams of helping small business owners stand out, achieve their goals and do things on their own terms. Having spent the majority of her career working within marketing teams in a range of industries, she realised that she has a passion for listening to her customers and their story, and translating that into innovative brand strategies and creative visual identities. Claire is also passionate about educating small business owners about the power of branding and how they can use branding strategies to take their business to the next level.
Building a brand is much more than just your logo. Branding gives your business an identity and personality that makes your business memorable and encourages your audience to buy from you. It’s knowing exactly who you are and what you stand for, and who your customers are and how to talk to them. This, paired with a creative visual identity, elevates brands and helps them to stand out from the crowd.
INCLUDED IN YOUR TICKET:

Welcome drink upon arrival
Delicious finger food to nibble on
Connection time with like-minded people
Visualisation to have you feeling confident and excited for 2021

Grab your ticket now and let’s connect!
We can’t wait to see you!
MEET YOUR HOST
CHRISTINE CORCORAN – BUSINESS MINDSET COACH, SPEAKER & PODCAST HOST OF THE NEXT LEVEL LIFE
Christine Corcoran specializes in helping heart-centered entrepreneurs overcome self-sabotage, and up-level their mindset so they can create the business and life of their dreams. She is passionate about seeing people succeed, reaching their fullest potential and creating an amazing business doing what they love! Christine is a Qualified Master NLP Practitioner, Behavioural Profiler, Hypnotherapist & Leadership & Executive Business Coach.
Christine hosts a weekly podcast for heart-centered entrepreneurs who want to up-level their motivation, mindset, and business, called The Next Level Life Podcast.
The Love What You Do Collective Events brings genuine heart-centered people together to talk about life, business, and empowerment. Real and relatable conversations designed to uplift and inspire, connect, and share so we can expand our circle of influence and make life-long friends.

Adobe Creative Cloud Introduction
2021-02-16 09:00 - 2021-02-17 16:00 (Australia/Melbourne) | Online
Learn the fundamentals of Adobe Creative Cloud, combining elements of Photoshop, Illustrator and InDesign to get the best out of them all.

Creative Cloud is a group of applications from Adobe for creating marketing materials, designs and communications content. During this comprehensive Introduction course, you will be guided through the fundamentals, exploring the functions of each tool, and learning to use them to create a variety of materials.
You will explore Photoshop, Illustrator and InDesign, utilising the strengths of each, and learning how they can be used together.
This is an introductory level course.
What you get

Class size kept to a maximum of 10 participants.
Average class is 4-6 people.
Qualified, experienced and approachable facilitators.
Training materials and take away practice files.
Lifetime post course support.

Adobe Creative Cloud Introduction Course Content
The Creative Cloud

Understanding Workspaces
Understanding Panels
Displaying and Hiding Panels
Working with the Control Panel
Navigating with the Hand Tool
Navigating the Document
Using the Zoom Tool

Essential Techniques

The Selection Tool
Understanding Smart Guides
Moving, Copying & Deleting Objects
Grouping and Ungrouping
Locking and Unlocking Objects
Alignment and Distribution

Applying Colour

Colour Modes
Applying Colour to Objects
Spot vs Process Colour
Managing Swatches

Document Setup

New Document Options
Creating Print & Web Document
Saving Documents
Grids, Guides and Rulers

Drawing with Vectors

Drawing Paths
Tips for Drawing Curves
Editing, Manipulating and Modifying Paths
Adding and Deleting Anchor Points
Splitting Cutting and Erasing Paths

Working with Layers

Building a Multi-Layered Document
Adding Transparency
Moving, Scaling and Rotating Layers
Locking and Protecting Layers

Printing and Saving

Printing from the Program
The Save for Print and Web
Image Compression and Optimisation

Working with Graphics

Different File Formats
Placing Multiple Graphics

Illustrator Essentials

The Illustrator Interface
Exploring Panels & Workspaces
Useful Shortcuts

Organising your Artwork

Introducing Multiple Artboards
Editing the Artboard Size

Artwork Components

Rulers, Guides & Grids
Intuitive Smart Guides
Paths, Point and Handles

Creating Basic Shapes

Using the Shaper Tool
Creating Primitive Shapes
Creating Polygons, Stars, and Spirals
Drawing Lines

Working with Type

Using Type Tools
Using the Character and Paragraph Panel
Creating Outlines from Text
Type on a Path

Photoshop Essentials

The Photoshop Interface
Exploring Panels & Workspaces
Useful Shortcuts
The History Panel
Snapshots

Starting with Images

Creating New Documents
Cropping & Rotating
Changing Image Sizes
Upsampling & Downsampling Images

Working with Selections

Lasso and marquee Tools
Quick Selection and Magic Wand Tools

Correcting Images

Understanding Image Histograms
Using the Levels Command

Retouching Techniques

The Clone Tools
Healing Brush Tools

InDesign Essentials

The InDesign Interface
Exploring Panels & Workspaces
Useful Shortcuts

Laying Out Pages

Creating a New Document
Adjusting Margins & Columns
Using Rulers, Grids, and Guides

Working with Text

Placing text
Selecting and editing text
Handling missing fonts
Character Level Formatting
Paragraph Level Formatting

Placing Text in InDesign

Threading and Unthreading frames
The Auto-Fit text function
Flowing text through frames

Working with Graphics

Placing Multiple Graphics
Wrapping Text Around Images
Understanding Fitting Options

Influencer Marketing Conference
2021-02-17 | Online
Influencer Marketing World is an online conference for the savvy and creative marketer, looking to tale their influencer marketing campaigns to the next level!
Sharing growth opportunities, trends and engagement techniques within the lucrative world of influencer strategies.

Influencer marketing has never been so important!

The growth in influencer marketing has been tenfold in recent years and has proved to sceptics that it is here to stay is a pivotal strategy that all marketers must review for future growth.
Covering various themes to support marketers with ideas and strategies to swiftly implement including; emerging platforms, authentic engagement, agency vs inhouse, crisis control, metrics and measurement, regulations, communities, nano and micro-influencers, audience targeting, budget management, B2B influencer marketing, influencer platforms and so much more.

DeveloperWeek
2021-02-17 - 2021-02-19 | Online
Each year, 8,000+ developers, engineers, software architects, dev teams, managers and executives from 70+ countries gather for DeveloperWeek (Feb 17-19, 2021) to discover the latest in developer technologies, languages, platforms, and tools.
DeveloperWeek 2021 is the largest developer conference & event series including the DeveloperWeek 2021 Conference & Expo, 1,000+ attendee hackathon, 800+ attendee tech hiring expo, and a series of workshops, technical talks, and keynotes. This year, the entire DeveloperWeek Events Series will be hosted online!
Because DeveloperWeek covers all new technologies, our conference and workshops invite you to get intro lessons (or advanced tips and tricks) on technologies like VR Dev, Artificial Intelligence Dev, Blockchain Dev, IoT Dev, Serverless technology, Microservices technology, new JavaScript frameworks, and more.
This year, DeveloperWeek will have an expanded DevExec World, which is 2 days of roundtable talks, educational talks, and networking events for engineering managers, tech executives, and lead developers. Additionally, DeveloperWeek will be co-located with ProductWorld and CloudWorld.
DeveloperWeek puts the spotlight on new technologies. Companies that participated in past DeveloperWeek events include Google, Facebook, Yelp, Rackspace, IBM, Cloudera, Red Hat, Optimizely, SendGrid, Blackberry, Microsoft, Neo Technology, Eventbrite, Klout, Built.io, Ripple, GNIP, Tagged, HackReactor, and 30+ more here!
When it comes to technology, there’s incremental change, and then there’s fundamental innovation. Developer technology, from blockchain and artificial intelligence to big data and quantum computing represents fundamental innovation that people can build on for years. We are in the DevTech Age, where developer technologies and tools are now the most disruptive and fundamental technology innovation in the marketplace. When you build tools for developers, you are not just implementing a small incremental use case, you are building platforms, frameworks, and APIs that will enable entirely new web, mobile, and IoT innovation.

Social Media for Small Business
2021-02-18 10:00 - 12:00 (Australia/Melbourne) | Online
Join digital marketing specialists Ruby Assembly for an engaging online social media workshop focusing on best practice for small business.

Social media is an essential element of success in the marketing mix of the modern small business or sole trader venture.
Join Australian digital marketing specialists Ruby Assembly for an interactive, engaging social media workshop focusing on best practice for small biz.
Whether you’re a sole trader looking to amplify your reputation, a start-up business focused on growing your influence or an established-yet-boutique concern wanting to upskill – this snappy, clever morning session will give you the foundation necessary to create impactful content for your audience. Learn how to:

Make your Facebook and Instagram content relevant and shareable
Identify brand risks in the social media space
Develop a social media content plan
Avoid social media fails and deal with negative feedback
Unpack statistics and consider ROI for social media
Run competitions that engage
Build newsletters and write blogs your audience will actually want to read

Conveniently hosted online, Ruby Assembly’s Social Media for Small Business workshop is an event you don’t want to miss.
Learn how to win more business and build better client and referral relationships from Melbourne’s creative digital team.
On-demand webinar available for attendees, complimentary ‘Make Them Remember You’ downloadable workbook PDF included!

SMX Report: Analytics Training For Search Marketers
2021-02-23 | Online
Search marketing is a science. It takes research, testing, and measurement to get it right. Successful marketers know that data-driven decisions are actionable only when sound analytics practices are at their foundation.After attending SMX Report, you’ll be able to implement proven strategies and tactics for measuring search marketing success.
Training topics will include:

Configuring dashboards in Google Data Studio
Leveraging new features in Google Search Console and Bing Webmaster Tools
Measuring ad profitability and performance with Google Ads reporting

You’ll also take a deep dive into Google Analytics 4’s new capabilities, featuring its sophisticated cross-channel view into the customer life cycle.
All sessions will be available for viewing live or on-demand, so you can train at your convenience.

eTail
2021-02-23 - 2021-02-25 | Online
The Virtual Summit & Expo for eCommerce & Omnichannel Innovators
For over 20 years, eTail has brought together retail innovators to hear inspirational tactical content paired with curated networking.
At the eTail Virtual Summit & Expo, you’ll get action-packed stories, disruptive strategies, strategic conversations, and connections with top minds at America’s most successful retailers. No commercials. No egos. We cut out the fluff to give you hundreds of strategic takeaways to increase profits from your business.

Learn From The Largest Retail Speaking Faculty In The World
You’ll listen to 45+ leading expert retail speakers for an unbiased view of where the future of eCommerce and digital marketing is headed. You’ll hear from Founders, CEO’s, VPs and those that are in the trenches, doing the work. We cut out the fluff you get at other events to give you tons of actionable strategies to increase your profits. All from the comfort of your own remote office.

The Most Interactive Online Event, Ever
Join your peers for 30+ sessions over three days with multiple tracks and formats to choose from. From 1-to-1 meetings, workshops, matchmaking sessions, roundtables, town halls, lunch and learns, virtual happy hours and much more, you’re guaranteed to bump virtual elbows with eCommerce and digital marketing royalty. You’ll build relationships like never before.

Your One-Stop-Shop For Tech Innovation
At our virtual exhibit hall, you’re one click away from the most innovative suppliers in the industry. Explore their products, attend 1:1 demos, learn from their experts and get industry leading technology updates. You’ll discover new tech that can help you maximize your online revenues.

Instagram Marketing Workshop
2021-02-23 09:00 - 12:00 (Australia/Melbourne) | Alex Hotel, 50 James Street, Perth, WA, 6000, Australia
Join us on 23 February at the Alex Hotel for our Instagram Marketing – Hashtags, Content & Growth workshop.
Under the guidance of renowned social media strategist and certified trainer Meg Coffey, you’ll learn how to optimise your account and reach, getting the lowdown on IG’s algorithm so you can raise your community engagement game.
Don’t just dabble with Instagram. Make it work as hard as possible for your business.
Use everything from Stories and Insights to hashtags and regrams to build your brand and generate traffic, enquiries and sales with Instagram. Get the lowdown on Insta’s algorithm, optimise your IG account and reach, and raise your engagement and conversion game.
Join us on 23rd February 2021 at the Alex Hotel for our Instagram Marketing – Hashtags, Content & Growth workshop.
Under the guidance of renowned social media strategist and certified trainer Meg Coffey, you’ll learn how to optimise your account and reach, getting the lowdown on IG’s algorithm so you can raise your community engagement game.

In this Instagram training course we will examine:

Create a killer Insta bio, theme and feed
Use the right apps and time-saving tools
Separate algorithm facts from fiction
Learn what and when to post (and why)
Master the art of hashtags and regrams
Get to grips with Instagram analytics and ads
Make Stories and Highlights work for your business
Build and maintain an engaged community

WHO SHOULD ATTEND
You’re using Instagram, but you’re not 100% sure why, when or how you should. You’re looking to firm up your knowledge and tap into the bottom-line boosting potential Instagram undoubtedly offers.

WHAT’S INCLUDED
Barista coffee on arrival. Yep, this is not your average function. We will give you insider knowledge and practical advice to grow your business on Instagram. A delicious morning tea with another round of barista coffee will be provided, giving you an opportunity to network with your peers and fellow classmates.

B2B Online
2021-02-24 - 2021-02-25 | Online
This February, you’re invited to kick off 2021 at the B2B Online Virtual Event, where we’ll be laying out timely strategies and emerging best practices to help you grow your digital business.
We’ll be bringing together speakers with deep digital and omnichannel expertise from a range of manufacturing and distribution companies. These digital leaders will shed light on 2021 strategy, opportunities for the industry, and the big wins and lessons learned from the last year. Bring your burning questions to our real-time Q&A to get a leg up on your strategy for 2021.
Find out how to:

Quickly capitalize on changes in B2B buyer behavior
Leverage a marketplace strategy to grow your B2B business
Develop a customer centric data strategy
Improve customer retention in a changing environment
Create a multi-year roadmap for a large scale digital transformation

A Unique Experience

The B2B Online Virtual Event is an online forum mirroring our in-person events. We’re bringing you exclusive knowledge from top-notch industry leaders at the touch of a button.

Here’s what you get when you attend:

Learn From A Variety of Experts, Debating Together

Learn from multiple, live conversations so you gain unbiased perspectives on what’s working right now. (They might even disagree on some points – but you’ll get the full picture.)

Executive-Level Content

Since 2013, we’ve connected over 1,000 manufacturers and distributors. We provide custom-made, high-level content that fosters a fruitful dialogue amongst participants. Engage in in-depth discussions on how senior executives are leading the charge, to provide you with a rare chance to benchmark against the biggest brands in the country.

Finally, a Virtual Event Where You Can INTERACT

Join our virtual roundtable discussions where you’ll get face-to-face interaction with speakers, sponsors and your peers!

Digital Marketing for Financial Services
2021-02-24 - 2021-02-25 | Online
GROW YOUR BOTTOM LINE, RESPOND TO CHANGING CONSUMER DEMANDS, REINFORCE YOUR BRAND’S COMPETITIVE ADVANTAGE!

Dive into our engaging agenda and gain expertise from speakers representing industry thought leaders and award-winning brands, including Wells Fargo, Northern Trust, HSBC, BMO Harris, U.S. Bank, Edward Jones and more!
Take advantage of this one-stop, two-day, virtual event and acquire all of the information you need to drive conversion, create loyalty, and maintain your competitive edge in an increasingly complex financial services sector. Join thought leaders, experts and professionals for an in-depth idea exchange and get tips to enhance your digital marketing efforts.

Discover how the visionaries and leaders behind the world’s most iconic financial services brands are constantly innovating to stay ahead of the curve. And how they’re implementing crucial insights to maximize digital ROI and drive brand engagement. Learn how to execute proven strategies by examining challenging case studies and observing exclusive panel discussions. Engage with 40+ senior digital marketing leaders and benchmark your marketing plans against them.

The Virtual Martech Summit #VirtualMarTech
2021-02-24 - 2021-02-26 | Online
With new outlooks, marketing trends, and advanced technology in emerging industries, it’s important to explore how these developments have impacted our existing circumstances and ever-changing economy. We invite you to join us at The Virtual MarTech Summit: APAC to discuss what the fundamentals are for the long term and, most importantly, learn to how to sustainably take this momentum of innovation to the next level.

Our 7th edition will be a LIVE three-day summit that will focus on 3 MAIN VERTICALS: B2C, BFSI (Banking, Financial Services & Insurance), and B2B. 50+ industry-thought leaders and experts will reveal both pain points and best practices for recent advancements in AI, data analytics, machine learning, content marketing, digital privacy, and targeted marketing. Digital agility is no longer optional; it’s a defining competitive advantage.

Digital Marketing Bootcamp (Online)
2021-02-24 12:00 - 18:00 (Australia/Melbourne) | Online
The digital landscape is moving at lightning speed and every industry has been affected. Understanding how it works is essential for everyone – from retail to brands and agencies.
Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up, and handle all things digital on your own? Then this bootcamp is for you! Specifically created for participants and professionals interested in gaining a deeper understanding of everything digital marketing can encompass.
This activity-driven class will equip you with tips and strategies on how to create the digital marketing strategy that best suits your business and leave you with the tools to get started.

Social Media Strategies Summit #SMSSUMMIT
2021-02-25 - 2021-02-26
Join Your Peers at #1 Social Media Event for Senior-Level Marketing Professionals

Learn the nuts and bolts of a successful social media strategy to position your brand for success.

Assess and audit your current social media initiatives through real-life feedback, discussions and peer-to-peer learning.

Revitalize your strategy framework as brand practitioners walk you step-by-step through successful case studies.

Cultivate your arsenal of tools, resources, and connections to champion a social media marketing transformation back at your company.

Experience a unique gathering of senior-level, cross-industry marketers. See what’s driving success at different types of companies that can inspire innovation at your own.

Accelerate your career and your role within your company by learning to streamline your processes and improving your existing skills set.

Grill The Marketer
2021-02-25 17:30 - 20:30 (Australia/Melbourne) | Henry Summer, 69 Aberdeen St, Northbridge, WA, 6003, Australia
YOU have questions about marketing – come and put them to us. All welcome.

From senior marketers, to business owners and managers, and marketing students – if you have marketing questions come and ask them.
No pitches, no PowerPoint pressos, no upsells. Just our marketing brains directed to your challenge.
Clay & Carma (AKA The Marketer) will let you grill them, and of course – there’ll be booze, nibbles and prizes. Media badass Melissa Bowen of ThinkBox Media will be our MC, keeping it classy.
Sometimes we even bring along a special guest from the industry!
You’ll love Henry Summer (our Venue Sponsor) and enjoy the informal vibes while we help YOU on the aspects of marketing you’re stuck on, PLUS have a great time doing it.

How B2B Marketers Can Use Instagram for Lead Gen
2021-03-02 14:00 - 16:00 (America/Mexico_City) | Online
When most B2B marketers think “social media”—especially for lead gen—they think LinkedIn, possibly Twitter, and sometimes Facebook. But if you’re not using Instagram, you’re missing out. Get started with a simple strategy that attracts attention and lets you connect directly with top leads.
Did you know that it is, in fact, possible to use Instagram as a lead-generation tool? It’s true! And there are lots of creative ways B2B organizations can—and do—use Instagram to grow their business.
In this session, you’ll learn how to create and implement an Instagram strategy that sets your B2B brand up for success.
Join us to learn how to:

Design your Instagram profile for lead generation
Create a content strategy that generates more lead traffic
Connect with prospects directly on Instagram

Customer Journey Maps for Marketers: Understand, Deliver, and Exceed Expectations
2021-03-09 | Online
The process of journey mapping is powerful.
It gives you an understanding of your customers’ journey. What brought them to you. What motivates them. What scares them. And how your organization can address those desires and hesitations with empathy and understanding at each touchpoint.
With 10 bite-sized lessons, designed for marketers by marketers, this Master Class will demystify the mapping process. After you’ve completed all of the lessons, you’ll have a visual representation of your customer journey that you can use to create an experience that is truly customer-centric.
You have multiple ways to complete the lessons and earn your certificate of completion:

Attend all of the Watch Parties
Attend some Watch Parties and complete the rest of the lessons on-demand
Watch all of the lessons on-demand (starting March 9) when it works for you

Master Classes are designed to give you the very best online learning experience with:

Access to live viewing parties with Q&A, so you can stay focused and ask the instructor any questions that come up along the way
Comprehensive step-by-step instruction (exactly what you need: no more, no less)
Bite-sized lessons so you can stop and start on your schedule
High quality audio (because there’s nothing more distracting than echoes!), crisp video, and stellar graphics
A certificate of completion to proudly showcase to your boss (or future boss) that you’ve mastered marketing strategy

WHAT YOU’LL LEARN
The Master Class lessons are broken down into bite-sized chunks to make learning (and retaining what you learn) easy.

Customer Experience Goes Beyond Marketing
Your customer’s journey is a series of unique interactions with your brand. The touchpoints between you and your customer create their journey. See your business from your customer’s point of view.
LENGTH: 15 minutes

Determine Your Goals
A map is all about getting somewhere! In this lesson, you’ll determine the goals of both your brand and your customers.
LENGTH: 15 minutes

Get the Right Data
Discover how to utilize your marketing and customer experience data, feedback from customers, and input from employees to see things from your customer’s perspective.
LENGTH: 15 minutes

Stages of the Journey
Each customer’s journey is unique, but every customer journey includes certain stages. Learn what typical stages you can use to build your journey map.
LENGTH: 15 minutes

Thinking/Feeling/Doing: Customer Actions and Experiences
Discover what your customers are actually experiencing as they travel through their journey with your brand.
LENGTH: 15 minutes

Channels, Touchpoints, and Moments of Truth
Do you know what channels are more important to your customers? Understanding these interactions help define the moments where you can have the biggest impact.
LENGTH: 15 minutes

Pain Points & Opportunities
What are the barriers that can stop your customer from progressing at each stage and touchpoint? Areas of friction. Roadblocks. Points where customers get stuck or frustrated.
LENGTH: 15 minutes

Business Goals & KPIs
Customer journey maps should drive results! You’ll learn to define these outcomes and assign appropriate KPI’s to deliver on them.
LENGTH: 15 minutes

Leading Actionable Outcomes
Your journey map will show you where improvements are needed. In this lesson, you’ll learn how to drive those improvements with cross-functional support, coalition building, and marketing leadership.
LENGTH: 15 minutes

You Have Your CJM! Now What?
Your Customer Journey Map is a tool. Discover how you can use it now and into the future to drive change, improve your customer communications, and create better customer experiences?
LENGTH: 15 minutes
