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DTSTART;TZID=Australia/Melbourne:20181205T180000
DTEND;TZID=Australia/Melbourne:20181205T203000
DTSTAMP:20260404T085130
CREATED:20181119T234255Z
LAST-MODIFIED:20181119T234255Z
UID:12745-1544032800-1544041800@marketing.com.au
SUMMARY:TAS Marketing 2019 & Beyond: Trends and Predictions
DESCRIPTION:With the industry always changing it is not an easy task to forecast the future changes and trends\, particularly as it will be defined by the technologies and trends that aren’t even on anyone’s radar right now. At this event the speakers will be sharing their thoughts on the marketing trends that they think will define 2019 and how it will re-shape how we approach the future. \nThe speakers will be discuss 6 key areas: Content Marketing\, Creative Marketing\, Digital Marketing\, Customer Experience\, Data Driven Marketing and Career Management.
URL:https://marketing.com.au/event/tas-marketing-2019-beyond/
LOCATION:Athenaeum Club\, 29 Davey Street\, Hobart\, TAS\, 7000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20181206T090000
DTEND;TZID=Australia/Melbourne:20181206T120000
DTSTAMP:20260404T085130
CREATED:20181118T235805Z
LAST-MODIFIED:20181118T235805Z
UID:12735-1544086800-1544097600@marketing.com.au
SUMMARY:Content Marketing - Creation\, Curation and Strategies
DESCRIPTION:Do you understand the basics of digital marketing and are you ready to take it to the next level? Then this event is for you. You will learn the inside track for creating and curating content and how to maximise your efforts. You will be given insider knowledge and practical advice to grow your business through digital marketing.
URL:https://marketing.com.au/event/content-marketing-creation-curation-and-strategies/
LOCATION:InterContinental Perth\, 815 Hay Street\, Perth\, WA\, 6000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Perth,Workshop
ORGANIZER;CN="Social Media Perth":MAILTO:info@smperth.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20181206T173000
DTEND;TZID=Australia/Melbourne:20181206T193000
DTSTAMP:20260404T085130
CREATED:20181116T121433Z
LAST-MODIFIED:20181116T121433Z
UID:12695-1544117400-1544124600@marketing.com.au
SUMMARY:WA Sundowner 2018
DESCRIPTION:ADMA WA is ending 2018 with a bang with the annual WA Sundowner at Goody Two’s to unwind and celebrate another big year. Let your hair down with some drinks and nibbles while we recap on the big topics covered this year in the marketing industry.
URL:https://marketing.com.au/event/wa-sundowner-2018/
LOCATION:Goody Two’s\, 40 Irwin Street\, Perth\, WA\, 6000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Dinner,Perth
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20181207
DTEND;VALUE=DATE:20181208
DTSTAMP:20260404T085130
CREATED:20181120T000207Z
LAST-MODIFIED:20181120T000207Z
UID:12749-1544140800-1544227199@marketing.com.au
SUMMARY:Social Media Course - Sydney (Dec)
DESCRIPTION:This course has been designed to help give you direction\, tools and confidence to help you become more focused and effective. You will learn to think strategically about your social media so that you can be successful and it will give you practical tips for quick gains.
URL:https://marketing.com.au/event/social-media-course-sydney-dec/
LOCATION:Media School Studio – Sydney\, 335 Clovelly Road\, Clovelly\, NSW\, 2031\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Social Media,Sydney,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20181217
DTEND;VALUE=DATE:20181218
DTSTAMP:20260404T085130
CREATED:20181119T231822Z
LAST-MODIFIED:20181119T231822Z
UID:12738-1545004800-1545091199@marketing.com.au
SUMMARY:Internet Marketing Fundamentals Training
DESCRIPTION:With the marketing industry changing so much over the past decade and with the Internet changing the way people communicate\, the Internet marketer’s dream has come true. With the use of all of the Social Media platforms and the low costs involved it is a marketing tool that can reach a large audience. At this event participants will also learn how to utilise your content.
URL:https://marketing.com.au/event/internet-marketing-fundamentals-training/
LOCATION:Regus – Sydney\, Regus – Sydney Circular Quay Level 34 AMP Tower\, 50 Bridge St\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Social Media,Sydney,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190105T080000
DTEND;TZID=Australia/Melbourne:20190106T170000
DTSTAMP:20260404T085130
CREATED:20181225T100342Z
LAST-MODIFIED:20191020T054452Z
UID:12923-1546675200-1546794000@marketing.com.au
SUMMARY:International Conference on Computing\, Information Technology\, Artificial Intelligence\, Engineering
DESCRIPTION:International Network for Applied Sciences and Engineering (ASEN) is a prestigious platform that helps to share knowledge\, experience and foster collaborations across industry and academia\, and evaluate emerging technologies across the globe. This forum is dedicated to encourage researchers to present and publish their research. Which can ultimately benefit the community development and research quality enhancement. Through this forum we encourage international scholars exchange the culture\, history and explore innovative opportunities for network and academic excellence.
URL:https://marketing.com.au/event/international-conference-on-computing-information-technology-artificial-intelligence-engineering/
LOCATION:Holiday Inn Potts Point-Sydney
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190206T080000
DTEND;TZID=Australia/Melbourne:20190206T103000
DTSTAMP:20260404T085130
CREATED:20190118T093253Z
LAST-MODIFIED:20191020T054444Z
UID:13056-1549440000-1549449000@marketing.com.au
SUMMARY:Marketing Plans and Their Secret Sauce - Brisbane
DESCRIPTION:As we begin 2019\, we are exploring how marketers do their planning for the year ahead\, and importantly\, what that plan actually looks like. We know that there is not one set process or template to and that each business will approach and design their plan in slightly different ways. \nThat’s why this month\, we are looking at how various marketers undertake the task for both strategic plans and practical activities and what their secret sauce is for making it work for their team. \nRegardless of whether you and your team have your plan completed\, or if it’s a work in progress\, this event will benefit you and give you a unique chance to look behind the curtain at what works for other marketers. \nOur speakers will share: \n\nThe process involved in putting together their marketing plan\nHow the plan relates to the broader company goals and vision\nWho is involved in compiling\, reviewing\, approving and implementing the plan\nThe actual format used for the plan/s\nHow long the plan is for and how it typically evolves over time\n\nDon’t miss this chance to gain some insights and knowledge for marketing leaders to inspire your marketing approach!
URL:https://marketing.com.au/event/marketing-plans-and-their-secret-sauce-brisbane/
LOCATION:The Grove\, 480 Queen Street\, Brisbane\, QLD\, 4000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Melbourne
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190207T080000
DTEND;TZID=Australia/Melbourne:20190207T103000
DTSTAMP:20260404T085130
CREATED:20190118T093750Z
LAST-MODIFIED:20191020T054436Z
UID:13058-1549526400-1549535400@marketing.com.au
SUMMARY:Marketing Plans and Their Secret Sauce - Melbourne
DESCRIPTION:As we begin 2019\, we are exploring how marketers do their planning for the year ahead\, and importantly\, what that plan actually looks like. We know that there is not one set process or template and that each business will approach and design their plan in slightly different ways. That’s why this month\, we are looking at how various marketers undertake the task for both strategic plans and practical activities and what their secret sauce is for making it work for their team. \nRegardless of whether you and your team have your plan completed\, or if it’s a work in progress\, this event will benefit you and give you a unique chance to look behind the curtain at what works for other marketers. \nOur speakers will share: \n\nThe process involved in putting together their marketing plan\nHow the plan relates to the broader company goals and vision\nWho is involved in compiling\, reviewing\, approving and implementing the plan\nThe actual format used for the plan/s\nHow long the plan is for and how it typically evolves over time\n\nDon’t miss this chance to gain some insights and knowledge for marketing leaders to inspire your marketing approach.
URL:https://marketing.com.au/event/marketing-plans-and-their-secret-sauce-melbourne/
LOCATION:Torrens University Australia\, 196 Flinders Street\, Melbourne\, Victoria\, 3000
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190207T080000
DTEND;TZID=Australia/Melbourne:20190208T170000
DTSTAMP:20260404T085130
CREATED:20181225T100555Z
LAST-MODIFIED:20191020T054428Z
UID:12926-1549526400-1549645200@marketing.com.au
SUMMARY:The Business of Events
DESCRIPTION:Australia’s ultimate events industry conference\, The Business of Events\, will present a line-up of industry heavyweights that will offer senior executives a wealth of strategic business advice that addresses global trends and market opportunities. \nTwo-days of invaluable insight will show you how to identify new business to increase the bottom line\, the future plans of major events and what this means for business growth\, and how to capitalise on government strategies to attract international events. \nIf you are from an event organiser or agency\, hotel\, venue\, airline\, bureau or tech supplier\, and guide the development of your business\, this conference is for you.
URL:https://marketing.com.au/event/the-business-of-events/
LOCATION:Sheraton Grand Sydney Hyde Park
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190212
DTEND;VALUE=DATE:20190213
DTSTAMP:20260404T085130
CREATED:20181225T100831Z
LAST-MODIFIED:20191020T054416Z
UID:12929-1549929600-1550015999@marketing.com.au
SUMMARY:Writing for The Web Short Course
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers: \n\nhow to write short\, sharp and snappy sentences\ncreating great headlines and intros\nformatting to improve readability\nusing links and subheads properly\nsearch engine optimisation (SEO) tips\nimproving email newsletters/EDMs\nwriting for social media\nusability and accessibility tips.\n\nOnly nine places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-short-course/
LOCATION:180 Lonsdale Street  Melbourne\, VIC 3000
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190212
DTEND;VALUE=DATE:20190213
DTSTAMP:20260404T085130
CREATED:20181225T101005Z
LAST-MODIFIED:20191020T054416Z
UID:12932-1549929600-1550015999@marketing.com.au
SUMMARY:Future Stores
DESCRIPTION:At The Future Stores you will explore leading strategies and case studies about optimising your retail network and distribution strategy and boosting in-store customer experience. Learn how to organise your people\, processes and technology to foster a culture of innovation that keeps you ahead of the game and retail competition.
URL:https://marketing.com.au/event/future-stores/
LOCATION:PARKROYAL\, 150 Day St\, Sydney NSW 2000 Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190213
DTEND;VALUE=DATE:20190214
DTSTAMP:20260404T085130
CREATED:20181225T092214Z
LAST-MODIFIED:20191020T054416Z
UID:12906-1550016000-1550016000@marketing.com.au
SUMMARY:CXO Leaders Summit Melbourne
DESCRIPTION:The CXO Leaders Summit Melbourne will highlight latest strategies and technologies that are leading the way and will examine current challenges that CXO’s are faced with. The Summit will provide senior marketing professionals with a unique opportunity to learn and interact with their peers through a series of professionally led sessions hosted by both international and local experts.\nThe one-to-one meetings with leading supplier companies will also provide a wealth of knowledge and offer opportunities for all attending delegates\, while the informal networking sessions promise to create a unique interactive forum.
URL:https://marketing.com.au/event/cxo-leaders-summit-melbourne/
LOCATION:Melbourne Convention Centre\, 1 Convention Centre Pl\, South Wharf\, Vic\, 3006\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
ORGANIZER;CN="Media Corp International":MAILTO:jennifer(at)mediacorpinternational.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190220T080000
DTEND;TZID=Australia/Melbourne:20190223T170000
DTSTAMP:20260404T085130
CREATED:20181225T094910Z
LAST-MODIFIED:20191020T054416Z
UID:12913-1550649600-1550941200@marketing.com.au
SUMMARY:Social Media WA Summit 2019
DESCRIPTION:With eight out of 10 Australians on social media\, there is now an increased focus for the public to become more digitally accessible and transparent to the community. In order to engage citizens and inform the public\, organisations are now focused on driving consumer engagement and effectively informing decision making across the West Coast of Australia. \nAkolade’s Social Media WA Summit 2019 provides leading case studies exploring strategic planning for driven social media excellence\, measuring ROI on social media activity and a look into the next wave of social media platforms. This summit brings together key social media experts to deliver case studies\, insights and strategies to build audience trust and enhance consumer engagement. \nAttend this summit and learn how to: \n\nEstablish a strategic plan to align social media initiatives with your organisational goals\nEffectively measure ROI on your social media activity to enhance audience engagement\nRealise the next wave of social media to sustain a strong public presence within the community\nEnhance audience engagement and create timely content with limited budget and resources\nDevelop an effective social media narrative to ensure a targeted following
URL:https://marketing.com.au/event/social-media-wa-summit-2019/
LOCATION:Novotel Perth Langley\, 221 Adelaide Terrace\, Perth\, WA\, 6000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190226T100000
DTEND;TZID=Australia/Melbourne:20190226T130000
DTSTAMP:20260404T085130
CREATED:20190224T060234Z
LAST-MODIFIED:20191020T054416Z
UID:13220-1551175200-1551186000@marketing.com.au
SUMMARY:Search & Social: Fundamentals of Social Media and SEO
DESCRIPTION:In our Search & Social: Fundamentals workshop\, Reeva will teach you the key SEO essentials to give you the confidence to tackle your own SEO. \nCarma will show you how to optimise and manage your Social Media accounts and measure your results so you know exactly what’s working. \nSEO with Reeva \n\nWhat Is SEO\nKeyword Research Strategies & Tools\n
On Page Optimisation Essentials\nHow to nail Google My Business\nGoogle Analytics & Conversion Tracking\nSocial Media With Carma\nWhat Social Media can do\nYour audience and how to use it\nPlatforms – where are your fans?\nOptimisation (Social SEO if you will…)\nContent themes & posting formats
Metrics – how and what to measure\nTools & tips\n\nTogether We’ll Cover \n\nHow these two aspects of digital marketing work together to create cohesion for your brand\nWhy Social Media can help your search results\nHow to create efficiencies in your digital marketing\nHow you can save time and effort\n\nWhat You’ll Get: \n\nThe confidence to optimise your own website and social media\nA working knowledge of SEO so you won’t be bamboozled by anyone again\nA workbook that will guide you through optimising your website in your own time\nOur list of essential tools and websites that will help you with your online marketing\nA heap of new business besties and contacts\nPlenty of tea\, coffee\, water\, and snacks to keep you going\nLoads of new ideas to start actively growing your business through SEO and social media
URL:https://marketing.com.au/event/13220/
LOCATION:Studio 64 Group\, 64 Mill Point Rd\, South Perth\, Perth\, 6151\, Australia
CATEGORIES:Perth,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190227
DTEND;VALUE=DATE:20190228
DTSTAMP:20260404T085130
CREATED:20190105T024144Z
LAST-MODIFIED:20191020T054416Z
UID:12990-1551225600-1551311999@marketing.com.au
SUMMARY:Future of Brands Sydney
DESCRIPTION:DRIVING BRAND GROWTH THROUGH MARKETING \nThe Future of Brands is co-located in Sydney with our leading broadcast event\, Future TV Advertising Forum \nWe will be picking up on the key issues facing brands in in this complex\, digital world. \nWe are keen to explore the impact voice marketing will make over the next few years – very significant in the view of some; and we will look more broadly at marketing to machines. \nWe will hear case studies on the development of brand experiences\, pulling together both offline and online examples; and explore the growth of social e-commerce. \nWith so many vying for the consumer’s attention in so many ways\, loyalty marketing is taking on new emphasis. We will explore that\, and the other possibility that you might be battling to deal with a loss of trust in your brand? \nIt’s no wonder in such a fast-moving world that marketers are starting to seek new and different agency relationships; and agencies in turn are keen to preserve their place at the table and extend their impact and influence where possible. We ask what agency models are coming to the fore and where the management consultancies sit in all this.
URL:https://marketing.com.au/event/future-of-brands-sydney/
LOCATION:Doltone House\, 26-32 Pirrama Rd\, Pyrmont\, NSW\, 2009\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190227T080000
DTEND;TZID=Australia/Melbourne:20190227T170000
DTSTAMP:20260404T085130
CREATED:20181225T101522Z
LAST-MODIFIED:20191020T054416Z
UID:12938-1551254400-1551286800@marketing.com.au
SUMMARY:Intrigue Summit Melbourne
DESCRIPTION:An interactive and global annual marketing/advertising event that is a great platform for client side marketers\, global brand advertisers\, advertising technology providers\, digital agencies\, online publishers\, portals and media professionals. \nIntrigue Summits are organised in many of the world’s most prominent cities including New York\, San Francisco\, Los Angeles\, Singapore\, Hong Kong\, New Delhi\, London\, Melbourne\, Sydney and many more. It is a unique conference + exhibition which will have many of the finest speakers from Melbourne and the surrounding cities with an intriguing agenda covering the latest trends in marketing and advertising technologies.
URL:https://marketing.com.au/event/intrigue-summit-melbourne/
LOCATION:Melbourne Cricket Ground\, Brunton Avenue\, Richmond\, VIC\, 3002\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190227T080000
DTEND;TZID=Australia/Melbourne:20190228T170000
DTSTAMP:20260404T085130
CREATED:20181225T101316Z
LAST-MODIFIED:20201002T060805Z
UID:12936-1551254400-1551373200@marketing.com.au
SUMMARY:Digital Marketing Leaders Summit
DESCRIPTION:Join us at Australia’s most anticipated and influential digital marketing summit\, taking your place alongside more than 100 senior marketers and digital strategists over two days of networking and learning. \nWe believe true innovation comes from changing perspectives. Our speakers are hand picked for their expertise\, experience and influence in the digital marketing field\, from a wide range of industries.
URL:https://marketing.com.au/event/digital-marketing-leaders-summit-2/
LOCATION:Queensland
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190228
DTEND;VALUE=DATE:20190301
DTSTAMP:20260404T085130
CREATED:20190105T023729Z
LAST-MODIFIED:20191020T054415Z
UID:12987-1551312000-1551398399@marketing.com.au
SUMMARY:Future TV Advertising Forum Sydney
DESCRIPTION:THE FUTURE OF BRANDS\, AGENCIES AND TELEVISION ADVERTISING IN ANZ \nFuture TV Advertising Forum is co-located in Sydney with The Future of Brands\, (Wednesday 27 February 2019) and we have a great dual-pass offer for delegates. \nFuture TV Advertising Forum Sydney returns in February\, asking whether we are heading for a media effectiveness and brand health crisis\, fuelled by short-termism (including cost cutting) and sub-optimal planning. We will debate the future of ad-funded broadcast in Australia and look at all the tools TV can employ to make TV better measured\, traded\, targeted and data-led.
URL:https://marketing.com.au/event/the-future-of-advertising-forum/
LOCATION:Doltone House\, 26-32 Pirrama Rd\, Pyrmont\, NSW\, 2009\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190305T180000
DTEND;TZID=Australia/Melbourne:20190305T193000
DTSTAMP:20260404T085130
CREATED:20190224T054050Z
LAST-MODIFIED:20191020T054415Z
UID:13204-1551808800-1551814200@marketing.com.au
SUMMARY:Accessible Brands Disrupting the World
DESCRIPTION:This ONEtalks presentation will showcase some of the world’s most accessible and inclusive brands. From MedMen to The Phluid Project\, The One Centre’s John Ford and Katie Molloy will examine how brands are taking marginalised communities into the mainstream by having a purposeful brand vision supported with design thinking. \n“The design and marketing industry is playing a powerful role in creating more equitable\, inclusive businesses. There are naysayers who believe purpose-driven branding is just another fad\, but we’re hoping to show that having a purposeful positioning – supported by design thinking – can tackle taboos\, challenge prejudice and give marginalised communities a voice\,” explains Ford\, CEO & Founder of The One Centre. \nEvery year\, Sydney Design Festival brings together the best creative thinkers and branding experts from around the world to unpack design in all its forms. This year’s theme is ‘Accessing Design’. The program will explore the role of creative professionals in creating a more accessible world and runs from 1st to 10th March. \nSydney Design Festival is one of the longest running design festivals in the world\, and attracts 65\,000+ attendees to over 100 events. \nONEtalks is The One Centre’s quarterly brand innovation series. Drawing on case studies from around the world\, it examines how high-growth brands use creative thinking to shape every facet of their brand’s expression – from their commercial models to their communications\, culture and causes. \n‘Accessible Brands Disrupting the World’  takes place on Tuesday 5th March\, 6:00pm to 7:30pm at The One Centre\, 71 York St\, Sydney. Tickets are free and can be booked via Sydney Design Festival or Eventbrite.
URL:https://marketing.com.au/event/accessible-brands-disrupting-the-world/
LOCATION:The One Centre\, 71 York Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:Conference,Graphic Design,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190306T080000
DTEND;TZID=Australia/Melbourne:20190306T103000
DTSTAMP:20260404T085130
CREATED:20190224T054739Z
LAST-MODIFIED:20191020T054415Z
UID:13212-1551859200-1551868200@marketing.com.au
SUMMARY:Customer Experience and Brand Loyalty - Brisbane
DESCRIPTION:Customers expect a seamless customer experience\, but how does it get delivered across the customer lifecycle and what does it look like from one transaction to the next? Can we leverage customer experience to influence loyalty and drive repeat purchase? \nIn March we explore how marketers are leveraging digital customer experiences to drive up the lifetime value of their customers. Is it all about data and personalisation or are there other key factors to implement that bring customers sustained joy? \nOur speakers will share: \n\nThe focused work they do on improving customer experience\nThe relationship between customer experience and loyalty\nWho takes responsibility for customer experience and how is it measured\nThe tech and strategies that work \n\nDon’t miss this chance to gain some insights and knowledge for marketing leaders to inspire how you plan your customer experiences!
URL:https://marketing.com.au/event/customer-experience-and-brand-loyalty-brisbane/
LOCATION:The Grove\, 480 Queen Street\, Brisbane\, QLD\, 4000\, Australia
CATEGORIES:Brisbane,Market Research
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190306T090000
DTEND;TZID=Australia/Melbourne:20190306T133000
DTSTAMP:20260404T085130
CREATED:20190301T010156Z
LAST-MODIFIED:20201002T014853Z
UID:13266-1551862800-1551879000@marketing.com.au
SUMMARY:Conversion Optimisation: Reaching Your Full Digital Potential Using Customer Data
DESCRIPTION:Data is the voice of your customers. Yet it is rarely used when trying to answer common dilemmas such as how to increase conversion rates\, how optimise landing pages or deciding on website redesigns and rebuilds. In today’s interconnected world it is this data\, opinions that should be dictating marketing strategy. \nThis Seminar is designed for senior marketers\, digital marketers and e-commerce specialists wanting to learn how to truly understand their customer’s behaviour online and how to leverage that data to engage customers and profit their brand.
URL:https://marketing.com.au/event/conversion-optimisation/
LOCATION:Bentleys Sydney\, Level 14\, 60 Margaret Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Market Research,Marketing,Sydney,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190307T080000
DTEND;TZID=Australia/Melbourne:20190307T173000
DTSTAMP:20260404T085130
CREATED:20190224T054449Z
LAST-MODIFIED:20191020T054415Z
UID:13208-1551945600-1551979800@marketing.com.au
SUMMARY:Programmatic Summit 2019
DESCRIPTION:Programmatic Summit\, the region’s leading programmatic advertising conference\,\ntakes place on 7th March 2019 at the ICC Sydney. \nIt’s the largest gathering of ANZ’s programmatic industry. Topics will cover all aspects of programmatic advertising and the summit will provide insights into how this fast moving industry is evolving. It’s a must-attend event for both buy side & sell side executives within the media and advertising industry.
URL:https://marketing.com.au/event/programmatic-summit-2019/
LOCATION:ICC Sydney\, 14 Darling Drive\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190307T100000
DTEND;TZID=Australia/Melbourne:20190307T130000
DTSTAMP:20260404T085130
CREATED:20190301T011155Z
LAST-MODIFIED:20190301T011155Z
UID:13272-1551952800-1551963600@marketing.com.au
SUMMARY:Search Marketing: Understanding Google Ads
DESCRIPTION:The world’s most-used search engine is also the biggest digital advertising platform\, which drives results for marketers with search advertising. To maximise the ROI on ad spend\, marketers must understand how to target keywords\, interests and demographics to make use of Google’s powerful advertising products. \nAttendance at this event\, you’ll learn how to target specific sets of keywords in the most effective ways; write ad copy that drives clicks and conversions; and find out how to leverage search intent to find untapped opportunities in search marketing. \nThis event will cover the following topics: \n\nWhere search marketing fits within a digital marketing strategy\nHow to find keyword opportunities to maximise clicks and conversions on Google Ads\nHow to create effective copy for your targeted advertising\nTo optimise your Google Ads accounts for continuous improvement
URL:https://marketing.com.au/event/search-marketing-understanding-google-ads/
LOCATION:Clifton Melbourne\, Level 1\, 440 Collins Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Market Research,Marketing,Melbourne,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190308T123000
DTEND;TZID=Australia/Melbourne:20190308T140000
DTSTAMP:20260404T085130
CREATED:20190224T061010Z
LAST-MODIFIED:20191020T054415Z
UID:13227-1552048200-1552053600@marketing.com.au
SUMMARY:International Women’s day lunch at Grossi Florentino
DESCRIPTION:Join us to celebrate INTERNATIONAL WOMEN’S DAY upstairs at the Iconic Grossi Florentino’s and enjoy round table discussions about how we can create a #balanceforbetter. We invite Men and Women to come to attend this exclusive and delicious three-course luncheon with proceeds going to charity. \nFRIDAY 8TH MARCH 2019 \n12:30-2:30PM \nGROSSI FLORENTINO UPSTAIRS \n80 BOURKE STREET\, MELBOURNE 3000 \nNetwork the day away\, meet Guy Grossi and a few of our key speakers with a glass of bubbles on arrival! We also have incredible door prizes and goodie bags from our friends at Melbourne Skin for all that attend on the day.
URL:https://marketing.com.au/event/international-womens-day-lunch-at-grossi-florentino/
LOCATION:Florentino\, 80 Bourke Street\, Melbourne\, Vic\, 3000\, Australia
CATEGORIES:Digital Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190310T080000
DTEND;TZID=Australia/Melbourne:20190310T223000
DTSTAMP:20260404T085130
CREATED:20190310T092419Z
LAST-MODIFIED:20190310T093217Z
UID:13342-1552204800-1552257000@marketing.com.au
SUMMARY:Customer Experience and Brand Loyalty - Melbourne
DESCRIPTION:Customers expect a seamless customer experience\, but how does it get delivered across the customer lifecycle and what does it look like from one transaction to the next? Can we leverage customer experience to influence loyalty and drive repeat purchase? \nIn April we explore how marketers are leveraging digital customer experiences to drive up the lifetime value of their customers. Is it all about data and personalisation or are there other key factors to implement that bring customers sustained joy? \nOur speakers will share: \n\n\n\nThe focused work they do on improving customer experience\nThe relationship between customer experience and loyalty\nWho takes responsibility for customer experience and how is it measured\nThe tech and strategies that work\n\n\n\nDon’t miss this chance to gain some insights and knowledge for marketing leaders to inspire your customer experience. \nEarly Bird Tickets $65 each for a limited time.\nSpecial offer: Buy 3 ticket\, get 1 free!
URL:https://marketing.com.au/event/customer-experience-and-brand-loyalty-melbourne/
LOCATION:Torrens University Australia\, 196 Flinders Street\, Melbourne\, Victoria\, 3000
CATEGORIES:All Event Topics,All Event Types,Content Marketing,Melbourne
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190310T130000
DTEND;TZID=Australia/Melbourne:20190310T160000
DTSTAMP:20260404T085130
CREATED:20190310T092828Z
LAST-MODIFIED:20190310T092845Z
UID:13344-1552222800-1552233600@marketing.com.au
SUMMARY:Search & Social School | Fundamentals of SEO and Social Media
DESCRIPTION:In our second date of the Search & Social: Fundamentals workshop\, Reeva will teach you the key SEO essentials to give you the confidence to tackle your own SEO. \nCarma will show you how to optimise and manage your Social Media accounts and measure your results so you know exactly what’s working. \nSEO with Reeva\n☑ What Is SEO\n☑ Keyword Research Strategies & Tools\n☑ On Page Optimisation Essentials\n☑ How to nail Google My Business\n☑ Google Analytics & Conversion Tracking \nSocial Media With Carma\n☑ What Social Media can do\n☑ Your audience and how to use it\n☑ Platforms – where are your fans?\n☑ Optimisation (Social SEO if you will…)\n☑ Content themes & posting formats\n☑ Metrics – how and what to measure\n☑ Tools & tips \nTogether We’ll Cover\n☑ How these two aspects of digital marketing work together\n☑ How Social Media can help your search results\n☑ How to create efficiencies in your digital marketing\n☑ How you can save time and effort \nWhat You’ll Get:\n☑ The confidence to optimise your own website and social media\n☑ A working SEO knowledge ( no being bamboozled again)\n☑ A workbook that will guide you through optimising your website\n☑ Our list of essential tools and websites\n☑ A heap of new business besties and contacts\n☑ Plenty of tea\, coffee\, water\, and snacks to keep you going\n☑ Loads of new ideas to start actively growing your business \nWhat You Need To Bring:\n☑ Your laptop\n☑ Your mobile phone (as if you wouldn’t)\n☑ A notebook if you’re a notetaker (we’ll have workbooks as well)\n☑ Your thirst for digital marketing greatness \nWhere: Flowspace\, North Beach \nDon’t miss out on the HOT price for the Early Bird Tickets (only til March 16th or allocation exhausted)
URL:https://marketing.com.au/event/search-social-school-fundamentals-of-seo-and-social-media/
LOCATION:Flowspace\, 2/103 Flora Terrace\, North Beach\, Western Australia\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Social Media
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190312T080000
DTEND;TZID=Australia/Melbourne:20190313T170000
DTSTAMP:20260404T085130
CREATED:20181225T094355Z
LAST-MODIFIED:20191020T054415Z
UID:12910-1552377600-1552496400@marketing.com.au
SUMMARY:ad:tech Sydney 2019
DESCRIPTION:ad:tech is the original industry authority for marketing and media technology\, where marketing\, technology and media communities assemble to share new ways of thinking\, build strong partnerships\, and define new strategies to compete in an ever-changing marketplace. \n2019 keynote speakers include: \n\nTom Eslinger\, global chief creative officer\, Burson Cohn & Wolfe\nMari Kauppinen\, head of marketing\, digital & demand generation\, IBM\nJeff Rosenblum\, co-president\, Questus\nTom Goodwin\, evp\, head of innovation\, Zenith USA\nAlexander Nick\, global AR/VR ads go-to-market lead\, Google\nKshira Saagar\, head of analytics and data science\, The Iconic\nAna Milicevic\, co-founder\, Sparrow Advisers
URL:https://marketing.com.au/event/adtech-sydney-2019/
LOCATION:Hilton Sydney\, 488 Georges Street\, Sydney\, New South Wales\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190313T080000
DTEND;TZID=Australia/Melbourne:20190314T170000
DTSTAMP:20260404T085130
CREATED:20181225T101807Z
LAST-MODIFIED:20191020T054415Z
UID:12940-1552464000-1552582800@marketing.com.au
SUMMARY:B2B Expo Melbourne
DESCRIPTION:It’s now or never\, Australian businesses must step up in order to stay in business\, to capture new market opportunities and to prepare for intense competition from overseas. SMEs need to urgently innovate\, to evolve beyond the status quo. \nPresented by Officeworks\, B2B Expo provides business owners\, entrepreneurs\, senior management and startups the platform to learn\, connect and grow. A feature of B2B Expo is the free Business Matters Seminars. Startups are also a focus of the exhibition with a PitchComp and startup seminars. With more than 30 seminar presentations\, more than 60 exhibitors\, advice\, opportunities and much more\, can you afford to miss out!
URL:https://marketing.com.au/event/b2b-expo-melbourne/
LOCATION:Marvel Stadium\, Docklands\, Melbourne
CATEGORIES:All Event Locations,All Event Topics,All Event Types
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20190314
DTEND;VALUE=DATE:20190315
DTSTAMP:20260404T085130
CREATED:20190301T012937Z
LAST-MODIFIED:20190301T012937Z
UID:13274-1552521600-1552607999@marketing.com.au
SUMMARY:Brilliant Digital Marketing
DESCRIPTION:Learn digital marketing techniques to grow your business fast. This workshop is an opportunity to develop your digital marketing strategy with one of Australia’s most successful marketers\, you will leave knowing how to leverage all the available channels and with a plan you can implement immediately. \nThis event has been designed for any business owners and entrepreneurs who want to expand their business quickly and marketers or managers who want to learn how the most successful start- ups leverage digital channels effectively. \nThere are 5 modules as part of this workshop \n\nUnderstand how to measure success\nDemand generation\nDemand capture\nBecoming truly customer focused\nThe role of data in marketing
URL:https://marketing.com.au/event/brilliant-digital-marketing/
LOCATION:Hall Chadwick\, Level 40\, 2 Park Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Market Research,Marketing,Sydney,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190315
DTEND;VALUE=DATE:20190316
DTSTAMP:20260404T085130
CREATED:20190301T013746Z
LAST-MODIFIED:20190301T013746Z
UID:13278-1552608000-1552694399@marketing.com.au
SUMMARY:Marketing Automation Summit
DESCRIPTION:The purpose of marketing automation is to improve the customer experience\, making customers more likely to buy\, stay loyal\, and become advocates. This is a one day conference where you will learn how it has transformed\, how marketers build and execute in today’s digital landscape\, the latest and most powerful marketing automation tools and strategies to increase your sales\, revenue and profits. \nAs a modern marketer\, if you’re looking to connect the dots between technical possibilities and strategic opportunities in the reshaping your business\, this conference is for you.
URL:https://marketing.com.au/event/marketing-automation-summit/
LOCATION:Novotel Sydney Central\, 169-179 Thomas Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Market Research,Marketing,Sydney
END:VEVENT
END:VCALENDAR