Marketing.com.au

Launch into Growth Marketing
2018-04-08 10:00 - 17:00 (Australia/Melbourne) | Academy Xi, 66-68 Devonshire Street, Surry Hills, NSW, 2010, Australia
To help grow your business, offering or idea is to look at Growth Marketing, this also creates a platform for companies to move forward in what they are doing. Those who work as a Growth Marketer have a mix of technical, tactical & strategic skills in product, data and marketing. To do what they do they use different options including data-driven , unconventional & experimental marketing approaches. At this event you will learn the fundamental techniques to unlock scalable and repeatable hockey stick growth as a growth marketer or entrepreneur.

Optimising Social Media for the Public Sector
2018-04-10 - 2018-04-11 | Aerial UTS Function Centre, Building 10, 235 Jones Street, Ultimo, NSW, 2007, Australia
Do you work in a government agency and struggle to use the power of social media? Social media has become a very effective tool for organisation to communicate with their audience, whether it is customers or stakeholders. At this conference they will be featuring the main platforms that everyone uses: Facebook, Twitter, Instagram, LinkedIn and Facebook Messenger. This conference will teach you skills that are required to become an expert on social media, it will teach you how to provide strategies to leverage current and emerging platforms, create interest plus more!

Social Media Analytics and Reporting
2018-04-12 09:00 - 13:00 | The IVC (International Visualisation Centre), 19 Young Street, Adelaide, SA, 5000, Australia
Reporting and analytics are the most compelling ways you can determine what works and what doesn’t and how to refine and improve your efforts quickly and painlessly. At this event you will learn about native analytics for the major social media channels, including Facebook, Instagram, Twitter and LinkedIn.
This course will cover:

the importance of social media analytics
recommended social media reporting tools
native Facebook page insights
native Instagram business analytics
native Linkedin company page insights
native Twitter analytics
social media reporting template(s).

Sunset Marketing with AMI
2018-04-12 18:00 - 20:00 | J. Walter Thompson Sydney Headquarters, Level 7, 235 Pyrmont St, Pyrmont, NSW, 2009, Australia
The rate of change in the social media world hasn’t slowed at all. The bigger social gets, the bigger the conversations become, and the more there is to consider for all involved. 2017 was a tough year for marketers to know where they stood in relation to the big platforms, what approach was best, what were the ‘right’ results, and what was required to grow their brands’ social presence.
Zeina Khodr will take you through what marketers need to know for 2018, creating thumb stopping content and how to be prepared as social media matures.

Social Media Course - Sydney
2018-04-13 | Media School Studio – Sydney, 335 Clovelly Road, Clovelly, NSW, 2031, Australia
This Social Media course has been designed to give you a clearer understanding of using social media for marketing, it will help give you direction, different tools and also the confidence with social media. You will learn how to think strategically about social media to help you become more successful in the long run, you will also get practical tips for quick gains.

Workforce Analytics Workshop 2018 - Melbourne
2018-04-17 - 2018-04-18 | Clifton Melbourne, Level 1, 440 Collins Street, Melbourne, Victoria, 3000, Australia
Do you like analytics? This two-day training course will look at tools which have been designed to look at the future needs of your organisation. You will learn:

Engaging all levels of leadership to improve effective implementation
Analysing visual reports to increase impact and value
Integrating new workforce analytics with existing practices
Aligning your metrics with an organisational strategy
Leveraging tools and communication avenues to increase engagement

10th Social Media for Gov Summit
2018-04-17 - 2018-04-19 | Hyatt Hotel Canberra, 120 Commonwealth Avenue, Yarralumla, ACT, 2600, Australia
The Social Media for Gov Summit is an event that will explore some of the most exciting case studies and innovative strategies to maximise citizen engagement and communication. It includes powerful keynote presentations and panel discussions from Australia’s leading Social Media professionals.
Social media helps government organisations to actively listen to citizens and constantly monitor their existing services as well as develop new initiatives. With or without public sector engagement, citizens around the world are continuing to express freely their opinions towards the governmental issues that surround them.

Big Digital 2018 - Adelaide
2018-04-18 - 2018-04-20 | Tandanya National Aboriginal Cultural Institute, 253 Grenfell St, Adelaide, South Australia, 5000, Australia
Big Digital is one of Australia’s most exciting digital marketing conferences and it returns to Adelaide in 2018 with a fantastic line up of world class speakers. Day 1 is the Workshop and Day 2 and 3 are the main conference with two streams.
Learn about all aspects of search engine optimisation (SEO), paid search tactics and tools, social media marketing, blogging content development and other topics to help boost your online results.
Get your tickets here – http://www.big.digital.customers.tigertech.net/tickets/

Digiday Hot Topic: Remaking Retail
2018-04-19 | Aerial UTS Function Centre, Building 10, 235 Jones Street, Ultimo, NSW, 2007, Australia
With more and more people using online shopping as their preference for shopping there has been a profound impact on the world of retail. With amazon now on Australian shores there has also been an increase in customer expectations. This is one day event explores the new retail landscape through the lens of new technologies, new channels, customer experience vs price and more.
Confirmed presenters:

Jack Gillespie, Director, Emerging Technology, Deloitte Digital
John Batistich, Advisor, Zip.co, Non-Executive Director, Foodco
Simon Hickson, ANZ Business Development, Alibaba
Kath Blackham, Managing Director, Versa
Jeff Gibb, Sr. Business Development Manager, Amazon Alexa, plus many more!

Digital Marketing Leaders Summit
2018-04-26 - 2018-04-27 | InterContinental Double Bay, 33 Cross Street, Double Bay, NSW, 2028, Australia
Join over 100 senior marketers and Digital Strategists at this 2 day conference of networking and learning. Some of the topics that will be covered include:

Measuring ROI – How to prove the real effectiveness of campaigns
Native Advertising and the growth of smart content
Content consolidation and Influencer Marketing
The growth correlation of Mobile and Video
Can Chatbots move just from customer service to social integration?
Should your Marketing feel like one big story? Plus more!

Activating the Right Data for Real Results - Brisbane
2018-05-02 08:00 - 10:30 | The Grove, 480 Queen Street, Brisbane, QLD, 4000, Australia
At this event we explore how marketers can action the data they have available to improve outcomes, even if the data and systems are incomplete or imperfect. Speakers will share how they use data to both formulate a strategy and to execute and measure results. Plus, find out how marketers are enhancing their insights with second party data.

Activating the Right Data for Real Results - Melbourne
2018-05-03 08:00 - 10:30 | The Angliss Conference Centre, Level 5, 555 La Trobe Street, Melbourne, VIC, 3000, Australia
At this event you will explore how marketers can action the data they have available to help improve outcomes, even if the data and systems are incomplete or imperfect. You will hear from the speakers who will be discussing how they use data to both formulate a strategy and to execute and measure results.

Implementing Customer Transformation - Melbourne
2018-05-08 07:30 - 09:30 | Sofitel Melbourne, 25 Collins Street, Melbourne, VIC, 3000, Australia
This practical event focuses on what it really takes to implement marketing, sales and service transformation in enterprise businesses.
At this event you will learn:

Take away insights for implementing transformation faster and more effectively
Hear practical stories of how implementation has been managed in other leading enterprises
Experience an exclusive behind-the-scenes demo of Blackdot’s marketing & sales engine
Network with 150+ like-minded transformation executives from leading brands

Marketing for Non-Marketers
2018-05-08 09:00 - 12:30 | Cliftons Brisbane, Level 3, 288 Edward Street, Brisbane, Queensland, 5000, Australia
Marketing can become quite challenging as it is always changing, making it even harder for those who do not specialise in this field. There is an aspect of marketing in most roles, however, the art of marketing can be far more challenging that meets the eye. This event has been put together to go back to basics, to help you understand marketing 101. It will give you the foundations and open your mind to the world of marketing by using a variety of case studies and examples.

Marketing Meetup - Speed Networking
2018-05-09 16:30 - 19:30 | SP Jain, Main Hall, 5 Figtree Drive, Sydney Olympic Park, NSW, 2127, Australia
Marketing Meetup is a speed networking event to help introduce you to the different companies which are located in Sydney West. There will be canapes and drinks before & after the speed networking.

LinkedIn Training Course - Sydney
2018-05-10 | Media School Studio – Sydney, 335 Clovelly Road, Clovelly, NSW, 2031, Australia
There are so many people using LinkedIn as a social platform, however not everyone knows how to use it to their advantage. At this event you will learn how to make the most of some of the features including:

Profile – what to write and how to write it
Connections – who to connect with, the right way to do it
Groups – which to join and how to interact in them
Recommendations – how to ask for and write recommendations
Companies – how to get the most out of business pages
Search – how to use LinkedIn search to find sales/work leads
Publishing – what to write and how to do it

Speaker: Phil Stubbs, LinkedIn Trainer & Founder

Digital Sales and Marketing Masterclass
2018-05-10 - 2018-05-11 | Urban Hotel St Leonards, 194 Pacific Highway, Greenwich, NSW, 2065, Australia
This Digital Sales and Marketing Masterclass runs over 2 days and you will learn the following:

How to run a better, more efficient digital business;
How to make more money and increase overall sales by creating and managing a sales funnel unique to your situation;
Tactics perfect for generating leads, demonstrate how to make networking and referral marketing work for you and unlock all the best practices for your services and Avatar.
At the end of the final day, you will develop a 3-month Digital Sales & Marketing Strategy, unique to your own agency’s needs that delivers any outcome you create.

Facebook Marketing – Advertising, Analytics & Content Basics
2018-05-10 09:00 - 12:00 | The Alex Hotel, 50 James Street, Perth, WA, 6000, Australia
With social media always changing and expanding, there is a lot to learn and understand. This event will include an in-depth look at the best practices of Facebook marketing including advertising, analytics and strategies. The speaker will go through the foundations, you will lean the important technical aspects of the platform. This event is will also cover:

Business basics
Understanding analytics
Content strategies
Offers & competitions
Integrating 3rd party apps
Intro to advertising

Speaker
Meg Coffey is a social media strategist, brand marketing specialist, public speaker, and coach

2nd Social Media for Higher Education
2018-05-22 - 2018-05-24 | Grace Hotel, Sydney, 77 York street, Sydney, NSW, 2000, Australia
With so many people going into university and being on social media. The most powerful tool for both current and prospective student engagement is in social media. Social media will expand market scope, increase student recruitment and also drive engagement. This event is about using the current and upcoming online platform’s to fuel engagement with students throughout their higher education experience. This conference will explore best practices for creating media content, amplifying your message to your target audience and help with returns on your social media investment

Unearth Your Audience: Data Accuracy and Goal Setting in Google Analytics
2018-05-22 12:00 - 13:00 | Academy Xi – Melbourne, Level 3, 45 Exhibition Street, Melbourne, VIC, 3000, Australia
Management consultant and author Peter Drucker once said, “You can’t manage what you can’t measure.” This means that in order to achieve success, businesses and startups need to have well-defined and trackable metrics.
Google Analytics is a tool designed to help businesses track the performance of their website or application through a variety of metrics. Like most tools, Google Analytics comes with default settings that are customisable. To ensure that business decisions are based on the correct information, it’s vital that Google Analytics is customised to suit the businesses’ specific goals and needs.
At our event, Unearth your Audience: Data Accuracy and Goal Setting in Google Analytics, improve your Google Analytics dashboard by:

Improving the Accuracy of Google Analytics Data
Goal Setting
Data Retention Controls

Youth Marketing Australia Conference
2018-05-23 - 2018-05-24 | ACMI, Federation Square, Flinders St, Melbourne, VIC, 3000, Australia
Previously known as Millennials Marketing Conference, YMA Melbourne is here to help marketing professionals keep their finger on the pulse of youth marketing (millennials and GenZ). Some of the speakers come from companies such as Google, Junkee Media, UNiDAYS, Pedestrian.TV, Ooh! Media and many more. It has been designed for Marketing Directors, Marketing Managers, CEO’s, Social Media Managers, Brand Managers & everyone in between.
Day one of YMA follows a single stream conference structure. Hear from 12+ industry heavy weights and help your brand get the edge. Day two of YMA revolves around your personal and professional development to help you stay on top of your game as a modern marketer.
If you would like to arrange 1-1 meetings, problem solve and form long lasting relationships, YMA is the place to be. Build relationships with 400+ advanced marketers from around Australia.

The Marketing Conference “Chameleon: Becoming an Expert Adapter”
2018-05-24 | Pullman Hotel, King George Square, Corner Ann & Roma Street, Brisbane, QLD, 4000, Australia
As marketers we know consumers and disruptive technologies constantly change in this industries. There are always battles with pressure, while still relying on experience of best practice. You understand the nature of this profession and the increased accountability to be revenue-drivers and not cost centres.
Some of the key takeaways include:

Gain actionable insights
Make industry connections
Be active in your marketing community
Be inspired by a supercharged line-up of thought leaders

Digital Sales and Marketing Masterclass
2018-05-24 - 2018-05-25 | The Sitting Rooms, Level 1/484 Albany Highway, Victoria Park, WA, 6100, Australia
Over 2-days, you will be immersed in:

How to run a better, more efficient digital business;
How to make more money and increase overall sales by creating and managing a sales funnel unique to your situation;
Tactics perfect for generating leads, demonstrate how to make networking and referral marketing work for you and unlock all the best practices for your services and Avatar.

At the end of the final day, you will develop a 3-month Digital Sales & Marketing Strategy, unique to your own agency’s needs that delivers any outcome you create.

Search Marketing Summit
2018-05-28 - 2018-06-01 | SMC Conference & Function Centre, 66 Goulburn St, Sydney, NSW, 2000, Australia
Search Marketing Summit is the refreshed and updated leading 5-day event that offers Online Marketing practitioners in Australia, New Zealand & Asia Pacific the best place to update their skills.
Below are the topics that will be talked about on each day:

May 28, Day One – Advanced PPC Workshop
May 29, Day Two – Search Marketing Summit + FREE SEMrush Networking Cruise
May 30, Day Three – Search Marketing Summit
May 31, Day Four – Advanced SEO Workshop
June 1st, Day Five – Mobile Marketing Workshop with Cindy Krum

There are twenty-six of our local and international speakers, including:

Ashley Ward, Corporate Speaker & Evangelist, SEMrush
Britney Muller, Senior SEO Scientist, Moz
John Mueller, Senior Webmaster Trends Analyst, Google
Roey Rafael, Paid Growth Director, Envato, plus many more!

Implementing Customer Transformation - Sydney
2018-05-29 07:30 - 10:30 | Hyatt Regency Sydney, 161 Sussex Street, Sydney, NSW, 2000, Australia
This practical event focuses on what it takes to implement marketing, sales and service transformation in enterprise businesses.
Attendees will:

Take away insights for implementing transformation faster and more effectively
Hear practical stories of how implementation has been managed in leading enterprises
Experience an exclusive behind-the-scenes demo of Blackdot’s marketing & sales engine

Traditional + Digital: Getting the Right Mix
2018-05-30 08:00 - 10:00 | General Assembly Sydney, Level 2, 1 Market Street, Sydney, NSW, 2000, Australia
Traditional media is struggling to get the buy-in as marketers are finding it hard to justify spending on media where it can be difficult to measure outcomes. With advances in technology, though, and continual shifts in the customer journey, some marketers are turning back to incorporating traditional media into their marketing plans in order to generate a point of difference in the ever cluttered online environment.
At this event, we look to uncover how traditional and digital media can work together to cater to the full customer journey and form the ultimate marketing plan.
Speakers:

Andrew Lane, Head of Sales & Client Engagement, Salmat
James Bayes, Digital Sales Director, Seven Network
Tanya Manyan, Head of Marketing & Communications, PICA Group

ON24 Webinar World
2018-05-31 | Dolton House Sydney, 3/181 Elizabeth St, Sydney, NSW, 2000, Australia
ON24 Webinar World 2018 is about putting the personal back in marketing, with a focus on how to build campaigns and deliver webinars that put the customer first. The full day event will feature info-packed sessions from organisations like IBM, Microsoft, Brightedge, Hubspot, SimpleHQ and more, on how they use webinars to their full effect and how you can easily integrate webinars into your digital marketing strategy.

Future Social Media Strategy 2018 Forum
2018-05-31 - 2018-06-01 | Grace Hotel, Sydney, 77 York street, Sydney, NSW, 2000, Australia
With social media being a fast-changing industry relevance can be hard to achieve. This 2-day conference with your leading social media strategist colleagues has been put together to ensure the imminent trends in social strategy are uncovered, it also explorers global social innovations.
It will cover:

The rise of augmented reality and the impact on social strategy
Developing Instagram stories effectively for your business
The continued importance of harnessing influencer marketing
Gaining relevance with the Gen Zers – new platforms and the innovative strategies, plus more!

Content Marketing – Creation, Curation & Strategies
2018-05-31 09:00 - 12:00 | InterContinential Perth, 815 Hay Street, Perth, WA, 6000, Australia
Creating a consistent, relevant and successful digital strategy can be a confusing and often overwhelming process at this event you will learn the inside track for creating and curating content and how to maximise your efforts.
The Masterclass will examine:

create v curate: what does it all mean
user generated content – where to find it and what to do with it
understanding your brand personality and how to stay consistent
the apps and tools we use and love
how to create a content calendar
time-saving tips & tricks for content creation
how to measure your effectiveness and report on (ROI)

About the speaker
Social media strategist, brand marketing specialist, public speaker, and coach Meg Coffey is uniquely positioned to provide a holistic range of services to individual businesses operating in niche industries. By combining research, in-depth experience, passion, and outcome-driven results, Meg creates business strategies that are individually tailored to her clients.

Facebook and Instagram for Business Masterclass - Melbourne
2018-06-05 - 2018-06-06
Are you utilising social media the best possible way to drive business growth? This two-day intensive course has been designed to deliver the skills you need to help your brand maximise its social media strategy.Expert insights, tools and tips to create an adaptive Facebook and Instagram marketing strategy that delivers results and revenue.
At this event you will learn:

Facebook and Instagram for business
Overcome common social media fears
Content marketing and content strategy
Understand Business Manager, Ads Manager and Power Editor, plus more!
