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Australian Influencer Marketing Council Awards 2024
2024-02-29 | Sydney
Are open to any business or creator operating within the Australian influencer marketing ecosystem.
We welcome entries from individuals and entities working within the influencer marketing ecosystem in Australia. This includes agencies, brands, influencers, content creators, platforms, technology companies and any other individual or business working in influencer marketing.

Sydney SEO Conference 2024
2024-03-01 | Crown Sydney, 1 Barangaroo Ave, Barangaroo, NSW, 2000, Australia
Learn about Digital PR, AI, SGE, topic clusters, local SEO, enterprise SEO, technical SEO, e-commerce SEO, SEO automation, and more. 10+ top SEO speakers from Australia, USA and Singapore.
Who is the conference going to be for?
– SEO’s (Junior, Mid, Advanced level)
– Digital Marketing Managers
– PPC Managers
– Business Owners
– Affiliate Marketers
– eCommerce Managers
Benfits of attending?
1. Upskill and learn advanced SEO and digital PR tactics from some of the best SEO speakers from Australia and overseas (US, Europe, Singapore).
2. Network with some of the best SEO and digital marketing professionals in Australia.
3. Get to ask speakers questions about SEO.
4. Business growth / organic traffic growth from learning the latest tactics to scale.
5. Save time, as speakers will share what is working and what is not working so you don’t waste time testing things that do not work in 2024.

Create a Marketing Plan for the best year of your Business
2024-03-05 | Melbourne, VIC, Australia
This practical workshop is designed to help small business owners plan their marketing for the coming year. It is tailored to suit small businesses and provides a lean approach to marketing.
The workshop will cover the following topics:

Step-by-step review and analysis of the previous year’s performance
Identifying your marketing goals for the coming year
A clear process to identify your marketing initiatives and activities
How to create an annual content and campaign plan

This workshop is a great opportunity to learn how to plan your marketing for the coming year and take your business to the next level.

Overcoming Fear and Doubt in Your Career Transition
2024-03-06 | Online
Do you feel like you’re standing at the crossroads in your career, but you’re not sure which path to take? Making a career transition can be daunting, but with the right mindset, you can overcome fear and doubt and achieve your goals.
Join us for this free one-hour webinar where a certified career coach will share with you practical strategies for navigating your career transition with confidence.
Whether you’re considering a complete career change or simply looking to take your current career to the next level, this webinar will equip you with the tools you need to succeed. Don’t let fear hold you back from pursuing your dreams. Register today and take the first step towards a brighter future.

Takeaways

How to break free of negative thoughts and limiting beliefs that are keeping you stuck and holding you back from taking action so you can step into the next chapter of your career with ease.

Strategies for coping with uncertainty, discomfort and overcoming obstacles as you transition into your new career so you can unlock your potential and move towards your goals.

The radical mindset shifts that will help you to see things from a different perspective; cultivate resilience, reignite your self-belief and leave you feeling empowered that YOU CAN DO THIS!

Visual Communication Masterclass
2024-03-07 08:00 - 17:00 (Australia/Melbourne) | Online
Do you want to turbo charge the way you communicate, and problem solve with ease? Would you like a highly productive way to strategize and explore ideas? Join this highly interactive session, where you’ll deep dive into brilliant shortcuts that can transform the way you communicate. And think you can’t draw? That will change forever.

Do you want to turbo charge the way you communicate, and problem solve with ease?
Would you like to kickstart your ability to tell great stories?
Are you keen to truly engage your stakeholders?
Would you like a highly productive way to strategize and explore ideas?

If you answered yes to any of the above, join us for this highly interactive session, where you’ll deep dive into brilliant shortcuts that can transform the way you engage with and communicate change with your customers and significantly, put information in a way that neuroscience tells us our brain loves. Most importantly, anyone can do this.

SXSW Conference 2024
2024-03-08 - 2024-03-15 | Online
The SXSW Conference provides an opportunity for the global community of digital creatives to encounter cutting-edge ideas, discover new interests, and network with other professionals who share a similar appetite for forward-focused experiences.
Featuring a variety of tracks that focus on the most important breakthroughs in technology, film, culture, and music, SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.
Explore our 24 Conference Tracks, Keynotes, Featured Speakers, Formats, and more. Over 450 sessions have been announced, with entries up 33% compared to last season! Catch up on the first and second round of Keynote and Featured Speaker announcements and stay tuned for more event information throughout the season.

Retail Marketing Summit 2024
2024-03-13 | Crown Sydney, 1 Barangaroo Ave, Barangaroo, NSW, 2000, Australia
The retail industry’s most essential marketing summit of the year returns for 2024. As economic uncertainty grips Australia and marketing budgets continue to tighten, it’s never been more important to stay on top of the evolving trends and master the art of ‘doing more with less’. This event offers anybody within the business of retail marketing the opportunity to hear from the masters of their craft dive deep on the topical challenges and opportunities FMCG brands are facing. From CX mastery and revenue-generating loyalty programs, to effective creative strategy and leading eCommerce insights – this is a day not to be missed.

Amplify Summit 2024
2024-03-19 - 2024-03-20 | Online
An exciting 2 Day Live Streamed Virtual Learning Summit offering affiliates and affiliate managers working across ALL industries a series of informed debates covering new trends and expert led thought leadership workshops designed to help affiliate businesses AMPLIFY their performance!

ChatGPT Essentials – Power Insights for Marketers
2024-03-20 08:00 - 17:00 | Online
This masterclass will work through ChatGPT’s features — from basic to advanced — to give you a comprehensive understanding of the scope of what’s possible – what can ChatGPT do.
It will also cover how to use ChatGPT, by crafting an AI Avatar. Marketing is about nudging people to think, feel, or act in a certain way. The more insight you have about those people, the more convincing you can be. Having an AI avatar is like having an on-call focus group. Every year, marketers have more channels to fill, each with a voracious appetite for content. We’ll use ChatGPT to create content, and to repurpose content.
Who Should Attend

Are under pressure to “do more with less”
Want to improve their productivity
Want to use AI copywriting to its full potential
Want to understand the potential of AI copywriting to help them in their work
Need to create volumes of content
Are under pressure to increase conversions

Topics Covered

Talking with ChatGPT
• Understand the GPT models
• How to select the right model for your task
• Setting up
Crafting an AI Avatar

Representing your audience
• Use avatar to further understand audience
• Use avatar to create content

Repurposing Content
• Social media posts
• Break long-form content into multiple posts

Learning Outcomes

Understand the principles of AI copywriting (applicable to all AI copywriters), including the potential and the limitations of AI copywriting
Configure ChatGPT’s options
Prime ChatGPT — setting up an AI copywriter to work at its full potential
Write and layer prompts for the most persuasive results
Build an avatar that can be reused in multiple ways
Use ChatGPT to create content ideas and content quickly and effectively

11th International Conference on Advanced Computing (ADCO 2024)
2024-03-25 | Sydney
11th International Conference on Advanced Computing (ADCO 2024) will provide an excellent international forum for sharing knowledge and results in theory, methodology and applications of Computing. The Conference looks for significant contributions to all major fields of the Computer Science and Information Technology in theoretical and practical aspects. The aim of the conference is to provide a platform to the researchers and practitioners from both academia as well as industry to meet and share cutting-edge development in the field.
Topics of interest include, but are not limited to, the following
• Aspect Oriented Programming
• Bio-Metrics
• Cloud Computing
• Cyber Security
• Data Mining
• DNA Computing
• E-learning / E-Governance
• Gaming Models
• Green Computing
• Grid Computing
• High Performance Computing
• Knowledge Management & Ontology
• Nano Computing
• Pervasive Computing
• Quantum Computing
• Semantic Web
• SOA
• Soft Computing
• Software Engineering / Metrics / Testing

Adobe Summit 2024
2024-03-26 - 2024-03-27 | Online
If you can’t be with us in person, tune in to Summit Online to learn from leading brands, explore the latest trends and technology, and discover new skills and experiences to grow your business.

How to manage your marcoms navigating Privacy Act and Spam Act
2024-03-27 | Online
As the people usually tasked with managing a business’ CRM and promotional communications, marketing professionals are at the coalface of complying with the Privacy Act 1988 and Spam Act 2003.
In a world where major data breaches appear to be an almost weekly occurrence in the news, and after penalties for non-compliance recently increased to the greater of $50 million, three times the value of any benefit obtained or 30% of the company’s turnover, compliance has never been more important.
Key Learnings:
We’re going to provide you with clarity around when these laws do and don’t apply, highlight non-compliance dangers and put you on the pathway to compliance.

Mumbrella Comms Con 2024
2024-03-27 | Sydney
Step into the spotlight at Australia’s premier PR and communications awards – the Mumbrella CommsCon Awards. These accolades possess the power to shape the future success of your PR agency or communications team.
Seize this golden opportunity to assess your accomplishments from the past year and pit them against the best in the business. Whether you’re vying for recognition in a campaign, team, or personal category, a triumph at the Mumbrella CommsCon Awards has the potential to chart an entirely new course for your year ahead.

Who should enter the awards?

Are you a standout player in the world of PR and communications? Have you and your team developing innovative campaigns and achieving remarkable results? If so, this is your chance to shine.
Be sure to enter if you work in the following areas:

PR and Brand Communications
Social Media and Influencer Marketing
Stakeholder, External, Media or Community Relations
Corporate (including CSR) or Public Affairs
Employee Communications
Marketing Communications
Publicity
Account Management and Business Development

Building Brands Foundations
2024-04-04 | Online
This masterclass will provide members and learners with an understanding and appreciation of core marketing principles that need to be in place to build a strong brand with a unique and relevant positioning and will help them build a distinctive personality.
This content is suitable for brand marketers, brand owners, small business owners, and ageny client services.
Topics Covered:

What is a brand and why it is important to all marketing streams and the broader commercial team
Brand Purpose – when to have one and when it may not be relevant
Brand Equity – what it is, how it is calculated and how can marketers influence it
Brand Architecture – hierarchy frameworks and brand structure for growth
Brand Positioning – why is it important, how is it developed and how is it maintained.
Mental and Physical availability – what are they and how do they build brands

Learnings Outcomes:

Understand the strategic role brand building plays in marketing and the broader business
Know the factors that influence building and maintaining a strong brand
Know how to structure and stretch a brand to optimise growth

The IAB & OMA Powering Digital Out of Home
2024-04-04 | Sydney
IAB Australia and the Outdoor Media Association (OMA) are back in 2024 bringing you Powering DOOH . The half-day conference which will be held on 4, April 2024 will present technical and practical content as well as high-level and strategic planning sessions around Programmatic OOH in Australia.

Social Media Stategies Summit - First Responders - Virtual - 2024
2024-04-10 08:00 - 2024-04-11 17:00
Two jam-packed days tailored to your role in public safety. Don’t miss this First Responder social media conference!

We bring over 10 years of experience in social media education. That means you can count on a vetted, specially curated series of sessions and seasoned, experienced speakers to tackle topics that impact your agency or department’s social media strategy.

Share experiences and learn new social media strategies with your first response and public safety colleagues from around the globe — virtually!

Network with agency peers from across the country. With agencies from around the globe, SMSsummit is your best resource for fresh social media ideas.

Learn strategies and tips for tackling issues most important to first responders including social media and crisis communications, humanizing staff, improving agency reputation, and building relationships with your community.

Be your team’s social media champion! We’ll help you build the foundations of a sustainable, scalable social media policy that you can easily share with leadership and use to train and empower your team.

Get all your social media questions answered through speaker Q&A, live chat, and discussions with other attendees.

Assess and audit your current social media initiatives. Leave with and results-focused initiatives you can immediately apply to your agency or department.

Who should attend

If you’re a First Responder, Command Staff, or professional that manages your public safety agency’s social media channels, this event is for you!

Public Information & Public Affairs
Administrative Support
Communications
Digital Marketing & Digital Media
Emergency Management
Social Media & Content Management

Community Service, Education & Outreach
Community Affairs
Public Relations
Media Relations
Customer Service
Digital Engagement

DigiMarCon At Home 2024
2024-04-11 - 2024-04-12 | Online
It’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement, DigiMarCon At Home 2024’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.

Marketing Strategy & Tech Summit 2024
2024-04-17 | Federation Square
This event is bringing together over 150 senior marketing leaders (both B2C & B2B) for a strategic discussion on how organizations can develop innovative marketing strategies in a rapidly moving landscape. The Summit will delve into marketing technologies and the potential to uplift marketing capabilities and customer retention.

Learn how to measure your brand's impact on social media
2024-04-17 08:00 - 17:00 | Online
This workshop is focused around the current state of social media marketing as it sits heading into 2024. It involves a discussion and collaboration around social media strategy and design.
With a strong intention on providing clarity on the metrics that businesses should focus on when developing a social media strategy for net business impact, this session will cover strategies incorporating industry best practice to increase brand engagement, internal resource allocation, risk management, campaign build, messenger strategy, lead generation and funnel build strategy and social to EDM campaign methodology.
It will provide insight into current engagement trends on each platform, and how to evolve with the massive changes we are experiencing in the marketing and technology landscape today.
Key learnings

Explore the fundamental changes occurring on Facebook/Instagram/Linkedin and understand how to adapt
What are the most important performance metrics to accurately measure and determine value for businesses in the long term ?
What is the critical marketing formula for successful social media campaigns in 2024 ?
What are the current industry benchmarks for social media best practice?
How to tackle B2B vs B2C marketing strategy on social media ?
Develop an understanding of the current landscape of social media and learn data-driven strategies to drive the most significant growth and impact

Analytical Marketing and Marketing Strategies
2024-04-18 - 2024-04-19 | Online
The (ICAMMS-24) aims to be this all-so-necessary rocket fuel of progress for the field of Analytical Marketing and Marketing Strategies by providing everyone from students and educators to researchers, entrepreneurs, and industry professionals, the inspiration, intellectual stimulation, and radical ingenuity that they need to be able to go out there and achieve big things. From invigorating keynote speeches and research presentation sessions to pathbreaking workshops, debates, networking sessions, exhibits, and more, the (ICAMMS-24) will prove to be the accelerant of progress that the world will attribute all success in Analytical Marketing and Marketing Strategies to in the years to come.

5th International Conference on Natural Language Processing and Machine Learning (NLPML 2024)
2024-04-20 | Melbourne, VIC, Australia
5th International Conference on Natural Language Processing and Machine Learning (NLPML 2024) will provide an excellent international forum for sharing knowledge and results in theory, methodology and applications of Natural Language Computing and Machine learning. The Conference looks for significant contributions to all major fields of the Natural Language processing and machine learning in theoretical and practical aspects.
Authors are solicited to contribute to the conference by submitting articles that illustrate research results, projects, surveying works and industrial experiences that describe significant advances in the following areas, but are not limited to:
Topics of interest include, but are not limited to, the following
• Chunking/Shallow Parsing
• Dialog Systems
• Discourse
• Information Extraction
• Information Retrieval
• Learning in knowledge-intensive systems
• Learning Methods and analysis
• Learning Problems
• Lexical Semantics
• Linguistic Resources
• Machine Learning Applications
• Machine Translation
• NLP, Phonology, Morphology
• Ontology
• Paraphrasing/Entailment/Generation
• Parsing/Grammatical Formalisms
• POS Tagging
• Question Answering
• Semantic Processing
• Speech Recognition and Synthesis
• Spoken Language Processing
• Statistical and Knowledge based Methods
• Text Mining
Paper Submission
Authors are invited to submit papers through the conference Submission System. Submissions must be original and should not have been published previously or be under consideration for publication while being evaluated for this conference. The proceedings of the conference will be published by Computer Science Conference Proceedings in Computer Science & Information Technology (CS & IT) series (Confirmed).
Selected papers from NLPML 2024, after further revisions, will be published in the special issue of the following journal.
• International Journal of Computer Science & Information Technology (IJCSIT) – INSPEC, WJCI Indexed
• International Journal on Natural Language Computing (IJNLC)
• International Journal on Information Theory (IJIT)
• Machine Learning and Applications: An International Journal (MLAIJ)
• International Journal on Computational Science & Applications (IJCSA)
• Advances in Vision Computing: An International Journal (AVC)
• Information Technology in Industry (ITII)

Digital Marketing Fundamentals
2024-05-02 | Online
We’ll dive into the latest online trends before introducing the importance of knowing your brand value and audience. We’ll then dive into the fundamentals of key digital marketing channels and how you might use them.
We will use real life examples to give you a better understanding of key channels like, search engine marketing and SEO, social media, email marketing, content and more.
Learning Outcomes

Get a basic understanding of key digital marketing channels
Learn key digital terminology
Get a introductory insight into the key channels
Get up to date with latest concepts

If you want to learn more about the fundamentals of digital marketing, get a introductory insight into the key channels and get up to date with latest lingo and concepts, this 4-hour workshop is for you.
This hands on workshop will deliver actionable insight to get your started in digital marketing, whether you are new to digital or looking to enhance your learning.
Topics Covered

Digital trends
The importance of knowing your brand value
Understanding your audience
How to set your objectives for success
Search engine marketing basics
SEO basics
Social media basics
Email marketing

Google Analytics 4
2024-05-08 | Online
GA4 is a revamped analytics system, with different reports than what you’re used to seeing in the original Google Analytics. Many businesses have already made the switch. Is yours one of them?
Join facilitator Nick Guebhard, Founder & Digital Analytics Consultant at DataTribe, and get a crash course on this new analytics platform. Gain a better understanding on the most effective use of these new tools and focus on the critical metrics that can make a big difference to you in your role as a marketer.
Who Should Attend
Marketers who want to understand, and use GA4 to assess performance of marketing campaigns and make changes.
Topics Covered

How GA4 works
Overview of best practice setup/configuration of GA4
The differences of Universal Google Analytics and GA4
Overview of the standard reports and segments

Learning Outcomes

Understand how to assess the performance of their marketing campaigns
Understand how to use GA4 to prioritise website changes
Understand how to use data to understand how to drive more decision making
Understand how to better understand how their digital agencies are performing

Course Experience
A live session will be held each Wednesday for 90 minutes over 4 weeks . The facilitator will present that week’s topic live online with other participants. There will also be activities and resources to support your learning.

Digital Marketers Australia 2024
2024-05-09 - 2024-05-10 | Melbourne, VIC, Australia
The one place Australia’s top digital marketers come together to learn network & grow.
After the recent sold out conference, we’ll be bringing together the industry’s brightest minds, absorb mastermind-level content on stage, and be exposed to an exhibition floor overflowing with opportunities to push your career forward on the Gold Coast!
Whether you’re in eCommerce, Agency, Freelancer or just a student looking to learn more about digital marketing, this is the place you want to be.
Unlike other start up events and social media events, the conference will be focusing specifically on digital marketing to help grow your business or client’s businesses. Watch our speaker’s breakdown campaigns step by step, so you can roll out strategies that are working right now.

How AI imagery is shaking up traditional marketing
2024-05-15 | Online
Join us for an engaging 60-minute webinar with Steve Ballantyne of Brand IQ, a renowned authority on AI image generation, showcasing his latest work for the AMI and other leading brands.
Learn how Brand IQ has been using AI imagery across industries such as travel, professional services, construction, and food technology, addressing specific marketing challenges with unmatched creativity and efficiency. Brand IQ has created over 15,000 AI images in the last 18 months.
Steve will highlight the advantages AI imagery delivers for lean marketing teams. Significant cost savings, quicker campaign launches, impossibly engaging visuals, and a unique brand identity. This session offers Australian marketers, especially those in lean teams, a unique chance to explore the transformative potential of AI imagery in elevating their marketing strategies and improving cost efficiencies.
Secure your spot today and find out how to leverage AI imagery for your brand, PLUS grab the chance to win a free AI image makeover! Steve will be selecting 10 lucky participants during the webinar for this exclusive offer.
Don’t miss this opportunity for a personalised deep dive into the future of AI imagery in marketing, optimised for lean marketing success.
What you will learn:

The best AI image generation platforms to use
Where and when to use AI imagery and in what categories
How to use Chat GPT to improve the quality of your AI image prompts
How to significantly reduce your current photography budget
How to use AI imagery to elevate your product photography
How to use AI to infuse your brand’s visual assets into image backgrounds
The best prompt strategies for both photographic and illustrative images
How to use AI to speed up the launch of your campaigns

Social Media Strategies Summit - Public Agencies & Government 2024
2024-05-15 - 2024-05-16 | Online
Two jam-packed days tailored to your role in public service. Don’t miss this government social media conference!

We bring over 10 years of experience in social media education. That means you can count on a vetted, specially curated series of sessions and seasoned, experienced speakers to tackle topics that have the biggest impact on your agency or office’s social media strategy.

Share experiences and learn new social media strategies with your government and public agency colleagues from around the globe — virtually!

Network with government employee peers from across the country. SMSsummit is your best resource for fresh social media ideas and community building strategies.

Get all your social media questions answered through speaker Q&A, live chat, and discussions with other attendees.

Be your team’s social media champion! We’ll help you build the foundations of a sustainable social media policy that help you serve your community best.

Learn strategies for tackling issues most important to government agencies, including social media and crisis communications, improving agency reputation, and building community relationships.

Assess and audit your current social media initiatives. Learn how to humanize your agency and build public trust in an era when transparency and authenticity is more important than ever.

2024 Australian Web Awards
2024-05-18 | Melbourne, VIC, Australia
The Australian Web Awards showcases outstanding work by Australian web designers, developers, copywriters and social and search engine optimisation (SEO) specialists.
Our mission is to strengthen and promote Australia’s web industry by championing best practice standards, recognising excellence and nurturing talent.

Entries are being judged by industry leaders and the awards finalists will be announced in the lead-up to an awards gala in Melbourne on May 18, 2024.

5th International Conference on Natural Language Computing and AI (NLCAI 2024)
2024-05-18 - 2024-05-19 | Online
5th International Conference on Natural Language Computing and AI (NLCAI 2024) will provide an excellent international forum for sharing knowledge and results in theory, methodology and applications of Natural Language Computing, and AI. The Conference looks for significant contributions to all major fields of the Natural Language processing and machine learning in theoretical and practical aspects.
Authors are solicited to contribute to the conference by submitting articles that illustrate research results, projects, surveying works and industrial experiences that describe significant advances in the areas of Natural Language Computing and AI.
Topics of interest include, but are not limited to, the following:
• Artificial Intelligence, Deep Learning
• Big Data and Data Mining
• Chunking/Shallow Parsing
• Dialog Systems
• Discourse
• Information Extraction / Retrieval
• Lexical Semantics
• Linguistic Resources
• Machine Learning for NLP
• Machine Translation, Cross lingual and Multilingual applications
• Natural Language Processing
• Ontology
• Paraphrasing/Entailment/Generation
• Phonology,Morpholog
• POS Tagging
• Question Answering
• Semantic Processing
• Social Media and Social Network Analysis
• Spoken Language Processing Speech Generation and Recognition
• Statistical and Knowledge based Methods
• Text Mining
Paper Submission
Authors are invited to submit papers through the conference Submission System. Submissions must be original and should not have been published previously or be under consideration for publication while being evaluated for this conference. The proceedings of the conference will be published by Computer Science Conference Proceedings in Computer Science & Information Technology (CS & IT) series (Confirmed).
Selected papers from NLCAI 2024, after further revisions, will be published in the special issues of the following journals
• International Journal on Natural Language Computing (IJNLC)
• International Journal of Web & Semantic Technology (IJWesT) – IS Indexed
• Machine Learning and Applications: An International Journal (MLAIJ)
• International Journal of Computer Science & Information Technology (IJCSIT) – INSPEC, WJCI Indexed
• International Journal of Artificial Intelligence & Applications (IJAIA)

Mumbrella360 2024
2024-05-21 - 2024-05-23 | Sydney
Welcome to Mumbrella360, where the most brilliant minds and daring innovators in the realm of media and marketing converge. It’s the epicenter of inspiration, the gathering place for industry trailblazers, and the crucible in which the future of our field is forged.
Join us in this immersive three-day event, where you’ll gain expert knowledge, network with industry leaders, and experience the future of media and marketing taking flight.

Creativity at Work
2024-05-23 | Online
There has never been a greater need for new ideas and agile thinking in the world of business. Without knowing it most organisations (and people) are highly skilled at killing new ideas. “Creativity At Work” re-kindles belief in the power of new ideas. It shows how the creative brain works and how to use proven creative techniques to solve business challenges. An interactive hands-on program that explains how to develop and deploy creative skills to solve a business challenge.
