Social Media Best Practices in 2024
2023-09-27 12:30 - 13:30 (Australia/Melbourne) | Online
This workshop is focused around the current state of social media marketing as it sits heading into 2024. It involves a discussion and collaboration around social media strategy and design.
With a strong intention on providing clarity on the metrics that businesses should focus on when developing a social media strategy for net business impact, this workshop will cover strategies incorporating industry best practice to increase brand engagement, internal resource allocation, risk management, campaign build, messenger strategy, lead generation and funnel build strategy and social to EDM campaign methodology.
It will provide insight into current engagement trends on each platform, and how to evolve with the massive changes we are experiencing in the marketing and technology landscape today.
Key learnings

Explore the fundamental changes occurring on Facebook/Instagram/Linkedin and understand how to adapt
What are the most important performance metrics to accurately measure and determine value for businesses in the long term?
What is the critical marketing formula for successful social media campaigns in 2024?
What are the current industry benchmarks for social media best practice?
How to tackle B2B vs B2C marketing strategy on social media?
Develop an understanding of the current landscape of social media and learn data-driven strategies to drive the most significant growth and impact

Webinar: Creative Measurement and What Makes a Winning Campaign
2023-10-04 12:30 - 13:30 | Online
Join Irene Joshy, Head of Creative at Kantar Insights for APAC & Australia. A recognised industry leader who recently served as a juror at 2023 Cannes Lions awards, Irene will share her invaluable insights on creative effectiveness and the ingredients of an award-winning campaign.
This webinar is essential for marketers aiming to leverage the power of creative storytelling and strategic data utilisation, guided by insights from a seasoned professional.
Don’t miss this unique opportunity to elevate your marketing strategies.
Topics Covered

The impact of differentiation in driving brand growth, with evidence from BrandZ.
The need for agility and customisation in modern marketing strategies.
The critical role of pre-testing creative campaigns, supported by evidence from Kantars LINK validations and Brand Lift Insights (BLI) database.
How to strike a balance between creativity and effectiveness, with examples from high-performing Australian ads.

YouTube Ads For Profit Workshop
2023-10-07 | Queensland, QLD, 4000, Australia
What to Expect: At this immersive workshop, you’ll dive into practical insights and strategies that will revolutionize your marketing game. Here’s a sneak peek of what awaits you:

Craft Your Winning YouTube Ad Script: Unveil the secrets behind our million-dollar script writing process and create a personalized, impactful YouTube ad script that stands out.
Target Your Dream Clients: Master the “Credit Card Out Targeting Method” to precisely reach your ideal clients and boost conversions.
Ethically Steal Competitors’ Traffic: Learn a step-by-step approach to legally redirect your competitors’ traffic to your own funnel or website, all while staying incognito.
Amplify Your Earnings: Discover how to leverage simple YouTube ads to add an extra $100K to your revenue within 100 days.
Real-Life Examples and Case Studies: Immerse yourself in a wealth of real-world examples and case studies from both our businesses and our satisfied clients, offering you invaluable insights and inspiration.
Notebook Required: Prepare to participate as this workshop is content-rich and hands-on actively. Don’t forget to bring your notebook to capture every golden nugget of information!

See You There: We can’t wait to welcome you to this transformational event that’s poised to elevate your business game. Join us for a content-packed, engaging workshop that will reshape your marketing approach.

Exploring Blockchain and Web3 Business Essentials: Concepts and Strategies
2023-10-11 | Online
Hey there, future-focused business enthusiast! Ever wondered what blockchain and Web3 could do for your business?
Come step into the realm of blockchain and Web3 with our beginner-friendly webinar to gain a better understanding of the core concepts driving Web3, explore the significance of blockchain for businesses and unravel the mysteries of cryptocurrencies and tokens. Discover how Web3 is reshaping marketing strategies, and learn how to harness its potential to stay ahead in the evolving market.

Takeaways

–Embrace Web3 Evolution: Understand Web3’s core concepts and how it’s reshaping business and marketing dynamics.
–Leverage Blockchain Benefits: Discover how blockchain can enhance business efficiency, security, and innovation.
–Revamp Marketing for Web3: Adapt strategies for Web3 marketing, utilising NFTs, cryptocurrencies, and immersive customer engagement.

Australian Cyber Conference Melbourne 2023
2023-10-16 - 2023-10-19
Cybercon Melbourne will provide business leaders with insights and best practices taught by the industry’s top experts through keynotes, panel discussions, breakout sessions and live demonstrations.

Attending the conference, in Melbourne will enable you to network with these practitioners to help you better understand and manage current threats, as well as identify and prepare to meet emerging challenges.
An interactive format of presentations, workshops, plenary sessions and the opportunity to network with expert exhibitors in the field of cyber security is a must for all organisations in the current business environment.
AISA invites all individuals to participate in the Australian Cyber Conference 2023 – Melbourne. AISA’s focus groups, conferences, presentations, and networking events, cater to a large range of specialisations.
PROGRAM AT A GLANCE

Monday 16 October 2023
> Exhibition and sponsor bump in

Tuesday 17 October 2023
> Exhibition opens
> Conference opening
> Keynote addresses, panel discussions and breakout sessions
> Welcome Reception (served in exhibition area)
> AISA Awards Ceremony (by invitation only)
Wednesday 18 October 2023
> Exhibition
> Keynote addresses, panel discussions and breakout sessions
> Networking Drinks (served in exhibition area)
> Conference Social Function (Block Party)

Thursday 19 October 2023
> Exhibition
> Keynote addresses, panel discussions and breakout sessions
> Conference closing

Break Into Data Science: Key Tools and Techniques for Aspiring Data Scientists
2023-10-18 | Online
Data science is the driving force behind innovation and transformation in virtually every industry today. Curious about how to break into this rapidly evolving domain and make your mark? Look no further – this webinar is tailor-made for aspiring data scientists like you!
Get ready to empower yourself with the essential tools and techniques that will set you on the path to data excellence. Whether you’re a seasoned professional seeking a career switch, or simply someone intrigued by the power of data, this webinar will help answer your pressing questions.

Takeaways

Proven techniques to advance your data science skills and propel your career forward
Success stories from our panel of data science experts
Career guidance and job-hunting strategies to stand out in the competitive data landscape

B2B Marketing Storytelling – Secrets for Success
2023-10-18 12:30 - 13:30 | Online
It’s time to stop being bland. AI is great, but it makes everything sound the same. Gina Balarin knows a good few secrets of B2B storytelling success, though. In this webinar you’ll discover where to find the best stories, how to align them with your brand, who should be telling them, and how to capture insights from the truth-tellers, frustrated storytellers and undiscovered idea-generators in your business.

Innovation Festival 2023
2023-10-27 | Bunjil Place Library
City of Casey’s Innovation Festival will be a one-day event on Friday 27th October 2023, showcasing the City of Casey as a municipality that celebrates, supports and embraces a culture of innovation.

Product Marketing Summit 2023
2023-10-31 - 2023-11-01 | Doltone House, Hyde Park, Sydney, SYD, Australia
Brought to you by Product Marketing Alliance, this is your chance to get in a room with the experts as they reveal case studies, best practices, and common challenges, so you can:
➡ Leverage the latest trends to amplify the differentiated value of your product➡ Discover the exact actions needed to accelerate your PMM career from those that have been there, done that
➡ Meet mentors and form relationships within the world’s biggest PMM community
Break the cycle
Step away from the daily grind of being a PMM. Rejuvenate, refocus, & upskill in go-to-market, sales enablement, cross-functional collaboration, plus a whole lot more.
Collaborate
Foster new connections with local peers and PMM experts and benchmark against the best in the business.
Spark new ideas
Network, share ideas, get feedback & trade perspectives. Solve the current challenges you’re facing as a PMM & elevate your career.

Sales Enablement Summit 2023
2023-10-31 - 2023-11-01 | Doltone House, 26-32 Pirrama Rd, Pyrmont, NSW, 2009, Australia
Do you want to take your function to the next level? Join SEC in Sydney and immerse yourself in two days of enablement camaraderie.

You’ll get to soak in insights from the experts, learn how others have overcome similar challenges, and impress your boss with new innovative ideas.

Through thought leadership and interactive discussions, you’ll have the chance to learn from, and network with, pioneering enablement experts.

Navigating Web3 Business and Marketing: Case Studies and Strategies
2023-11-01 | Online
Step into the world of Web3 with confidence! Join our insightful webinar as we dive deep into the nitty-gritty of Web3 business models, unveil real-world success stories, and uncover the secrets of effective marketing in this groundbreaking landscape. Get ready to harness the power of tools and platforms tailor-made for this new paradigm.

Takeaways

–Learn from the Pioneers: Gain insights from successful Web3 transitions, understanding how companies adapted and thrived in the new landscape.
–Craft Effective Web3 Campaigns: Explore successful strategies that hit the mark in Web3 marketing. You’ll be taking notes from the most impactful campaigns out there.
–Practical Implementation: Understand the tools and platforms available for Web3 marketing, enabling you to integrate social media on blockchain and utilise decentralised advertising effectively.

DigiMarCon At Home 2023
2023-11-06 - 2023-11-08 | Online
DigiMarCon At Home 2023 is your chance to …
– Hear from some of the most audacious and thought provoking speakers in the digital marketing, media and advertising industry.
– Gain insight into emerging strategies, the latest innovative technologies, and best practices to move your business to the next level.
– Network with thought leaders, reunite with your peers and build your professional network.
The 8th annual DigiMarCon At Home, the Premier Digital Marketing, Media and Advertising Conference Online will be held November 6th and 8th, 2023, available live stream and on-demand. Join your peers online for 3-days jam packed with digital marketing best practices, latest trends, practical solutions, strategy and networking.
Expand your knowledge on the following topics: Account-Based Marketing, Behavioral & Neuromarketing, Content Marketing, Conversational Marketing, Conversion Rate Optimization, Data Science & Big Data, Email Marketing, Geo-Targeting & Proximity Marketing, Growth Hacking, Inbound & Outbound Marketing, Influencer Marketing, Mobile Marketing, Native & Contextual Advertising, Omnichannel Marketing, Paid Search Marketing, Personalization & Privacy.
You’ll also learn the following: Podcast & Webinar Marketing, PR & Cause Marketing, Predictive Analytics & Attribution, Programmatic Advertising, Sales & Marketing Automation, Search Engine Optimization, Shopper Marketing, Marketing & Customer Experience, Social Commerce, Social Media Marketing, UI / UX Design, User-Generated Content, Video Marketing, Viral & Buzz Marketing, Visual & Voice Search, Web Analytics, and much more!
At DigiMarCon At Home 2023, you will receive all the elements you need to achieve digital marketing success! Conventional thought will be challenged, new ways of thinking will emerge, and you will leave with your head, notebooks and professional toolkit full of action items and ideas to lead and supercharge your agency / team / account to even greater success.
Be a part of DigiMarCon At Home and discover how to thrive and succeed as a marketer in a rapidly evolving digital world.
See why people keep coming back year after year to this must-attend event! Register and secure your seat today.

Guru 2023
2023-11-08 - 2023-11-09 | Online
Welcome to an email marketing conference designed to help exceed your current strategies with actionable advice you can deploy same-day, informed by a deep pool of real-time user data. The GURU Conference is designed to share the very latest digital trends, email best practices and emerging tools you’ll need to step up your email marketing performance TODAY. Join us for two days of virtual sessions from industry experts that will take your email marketing programs to the next level.

Podcasting for Business Conference
2023-11-13 - 2023-11-15 | Online
Podcasting for your business is a little bit different than podcasting as a passion project, or even as a business in and of itself. Businesses and business owners have specific needs for their content marketing – a company podcast is one of the many, many things an entrepreneur or marketing manager works on every week.

That means they need to be efficient and they need to be effective.
But a lot of the content out there, while highly valuable, doesn’t take into account the unique needs and opportunities of a company show.
The Podcasting for Business Virtual Conference is an event bringing together experts from across the podcast and content marketing industries to provide training and support to people podcasting as part of their work.

SMX Next 2023
2023-11-14 - 2023-11-15 | Online
Search marketing is ever-changing. Algorithm updates and SERP feature changes are making organic search harder. Automation is proving frustrating in paid search and social. Plus, the death of third-party cookies has been delayed. Again. Oh, and Google Analytics 4. It’s a lot.
Regain control at SMX.
Programmed by the Search Engine Land experts, the entire program — featuring exclusive keynotes, tactic-rich sessions, and insightful live Q&A (Overtime!) — is designed to help you make sense of these and more changes, so you can continue to create successful, future-forward strategies and campaigns that deliver ROI.

You’ll walk away with fresh insights, emerging opportunities, and must-know, next-level strategies, and tactics to drive SEO and PPC success in 2024 and beyond.
Nearly 150,000 marketers from around the planet have trusted SMX to deliver actionable, brand-safe tactics that generate quality traffic, leads, conversions, and sales. Now, it’s your turn.

SMX Next: Expert-led search marketing training 2023
2023-11-15 - 2023-11-16 | Online
Search marketing is ever-changing. And we’ve seen a lot of big changes so far in 2022. Algorithm updates and SERP feature changes are making organic search harder. Automation is proving frustrating in paid search and social. Plus, the death of third-party cookies has been delayed. Again. Oh, and Google Analytics 4. It’s a lot.
Regain control at SMX Next.
Programmed by the Search Engine Land experts, the entire program — featuring exclusive keynotes, tactic-rich sessions, and insightful live Q&A (Overtime!) — is designed to help you make sense of these and more changes, so you can continue to create successful, future-forward strategies and campaigns that deliver ROI.
You’ll walk away with fresh insights, emerging opportunities, and must-know, next-level strategies and tactics to drive SEO and PPC success in 2023 and beyond.

B2B Marketing Leaders Forum - Melbourne 2023
2023-11-15 - 2023-11-16 | Crown Conference Center, 8 Whiteman St, Southbank, Melbourne, VIC, 3006, Australia
Melbourne’s largest B2B marketing conference focused on revenue, growth, leadership and personal career advancement!
The 4th annual B2B Marketing Leaders Forum Melbourne will be held in-person on the 15-16 November 2023.
300+ B2B marketing leaders will gather to discuss our roles as business leaders driving revenue and growth, with a firm seat at the leadership table while ensuring we personally stay relevant as modern marketers.
Tickets for the Sydney Forum in May sold out six weeks before the event so please secure your spot early!

Bolster Your Partnership Marketing with AI Tools
2023-11-15 12:30 - 13:30 | Online
It’s hard not to hear about AI right now. But what can it do in the trenches of a marketing team?
AMI has teamed up with growth strategist Luke Marshall to bring you a practical, no-nonsense webinar on how to enhance your partnership marketing using AI tools and strategies.
This jargon-free session will share expertise on making partnership marketing more efficient and effective. You’ll learn how to create a list of ideal partners, identify the right hooks for connecting and partnering, and discover tools that simplify process documentation. Plus, you’ll gain insights into creating content and partnership collateral quickly and how marketers can truly benefit from AI tools.
This lunchtime webinar is designed for marketers who want to cut through the hype and focus on real-world applications of AI in partnership marketing. By attending, you’ll walk away with actionable insights that you can implement right away to improve your marketing efforts and foster meaningful partnerships.
So, if you’re ready to learn from a seasoned growth strategist like Luke Marshall and elevate your partnership marketing game, reserve your spot now. Let’s explore the potential of AI tools together and make partnership marketing more effective and enjoyable for you.

Annual Comms and Social Media Leaders’ Summit 2023
2023-11-22 - 2023-11-24 | NSW, NSW
audiences an unmissable opportunity to hear from 3 case study packed streams on how to maximise use of the latest trends, technologies and strategies in communications. Delegates will gain tools and strategies to maximise the use of limited resources, develop an integrated and omni-channel communications and optimise the customer service and employee experience through impactful and data backed communications.

B&T Award 2023
2023-11-24 | The Hordern Pavilion, 1 Driver Ave, Moore Park, NSW, 2021, Australia
Winning a B&T Award is like receiving a standing ovation from the industry’s biggest players, and with a star-studded panel of judges, you know it’s a big deal. Plus, the live pitches are sure to get your heart racing.
This is THE event of the awards season where the crème de la crème of the advertising, marketing, media, and PR world come together to compete for the top prizes.

APAC Marketer's Meetup: Being Brave in Business with Lisa Ronson
2023-11-28 | Online
A rare opportunity to learn from Lisa Ronson, ex Coles Group and Tourism Australia CMO!
Voted as #1 most innovative marketer by CMO Magazine, Lisa will share invaluable insights on being brave and creative to accelerate business growth in 2024 and beyond.

Social Next: Virtual Summit 2023
2023-11-30 | Online
SocialNext is a one-day virtual summit, featuring 25+ live presentations, an exclusive conference kit mailed right to your door, and the opportunity to access the recorded sessions afterward.
SocialNext is virtual conference dedicated to bringing Canada’s top minds in digital marketing, social media and online advertising together for two full days of 25+ live online presentations, networking, Q&A sessions and a few other surprises.
It’s the opportunity to continue your professional development and to ensure your company’s digital voice is ready for whatever 2024 might bring.
The first three hundred tickets come with our incredibly popular conference box which is shipped directly to you and allows you to engage in a way that makes our conferences completely unique.

Unlocking Growth: Mastering Revenue Marketing Workshop
2023-12-01 | Melbourne, VIC, Australia
Are you prepared to unlock growth and achieve remarkable results for your organization?
Join our exclusive full-day workshop to craft a practical revenue marketing plan for your organization. This workshop serves as your gateway to uncover the secrets of a successful growth strategy, one that revolves around your customers and data.
The pressure on B2B marketing teams to accelerate revenue has never been more palpable. Core to success is the revenue marketing operations that you rely on to create customer value across revenue systems.  If you feel like your revenue process is holding you back, you’re not alone. But what if we told you that you could unlock the secrets to B2B marketing revenue optimisation and take your game to the next level?
During this workshop, you can expect to:

Delve deep into proven marketing techniques that will empower you to craft effective growth strategies and break down silos, ultimately leading to revenue growth.
Benefit from the insights and practical tips shared by our experienced practitioners who will draw upon their expertise.
Learn how to optimize your marketing programs for maximum impact and harness data-driven insights to make informed decisions for attracting and retaining customers.
Connect with like-minded professionals, fostering an environment for exchanging ideas and building valuable industry connections.

Don’t let this opportunity slip away. Elevate your marketing efforts to new heights by registering now and securing your spot at the Revenue Marketing Workshop!

Pause Awards 2023
2023-12-04
PauseAwards are on the lookout for the most ambitious and forward-thinking companies and individuals who are driving innovation and transformation across various industries in the country. Entries for the Pause Awards ‘23 open on 17 May,
Since its inception, the Pause Awards have recognized over 250 bold companies and individuals as an independent innovation agent, comprising 60 local and international industry experts. Our awards program is highly competitive, and we only award the highest scorers in each category. Our judging board doesn’t fill the spots for the sake of it; instead, we award only the most deserving winners.

GENZA Conference - Melbourne - Youth Marketing Conference
2023-12-04 | Mic Drop, Level 5, 111 Cecil Street, South Melbourne, VIC, 3205, Australia
GENZA CONFERENCE 2023: DECIPHERING YOUTH CONSUMERS
Dive into the pulsating heart of Gen Z and Gen Alpha with the premier event dedicated to helping you fully understand tomorrow’s consumers. At GENZA 2023, you won’t just listen; you’ll experience, learn, and connect.
Whether you’re a Marketing Manager, Social Media Maestro, or Brand Guardian, arm yourself with groundbreaking insights, the latest research, and real-world case studies tailored for your brand’s success.

Essentials of Marketing with the American Management Association
2023-12-04 - 2023-12-05 | Online
As a business professional, you need to have a clear understanding of your markets and what drives your customers’ decisions to buy. In this course, you’ll get modern techniques for analyzing markets and quantifying customer needs, wants, and preferences (NWP).
Learn tactics to utilize the 4 Ps of Marketing (Product, Price, Place, and Promotion) and proven tools and methods to avoid the most common marketing mistakes. In hands-on activities, you’ll discover how to implement the right approach for your company’s unique needs.

Virtual Conference: Martech: Automation & AI
2023-12-05 | Online
Explore the cutting-edge technologies transforming the marketing landscape, with expert speakers sharing insights on harnessing automation and AI to boost your campaigns.
All conference material, including presentations, will be available on-demand in the 2023 AMA Martech Virtual Conference Attendee Hub within 24 hours, if not sooner.

Deep Dive into AI
2023-12-05 | Online
A one-day virtual event that will address the marketing touch points you need to drive and impact your strategy.

The latest in game-changing tactics and tools impacting your current marketing strategy:

Accessibility
AI & Chat GPT
B2B Marketing
Branding
Content Planning & Development
Creative & Design
Customer Journeys
Data & Analytics
Disruptive Tech
eCommerce
Email Deliverability & Engagement

Future-proofing Tactics
Google Analytics 4
Inclusivity
Influencer Marketing
Keyword Research
KPI’s & Stakeholder Management
Lead Gen
MarTech Solutions
Mental Health & Professional Growth
Omnichannel
Paid Ads

Personas
Podcasting
Reels & Stories
SEO Performance & Strategy
Social Strategy for Facebook, Instagram, Linkedin, Tiktok, Twitter
Storytelling
UX & Consumer Behavior
Viral Branding & Messaging
Website UX

Looking Ahead | Digital Marketing Trends to Watch Out for in 2024
2023-12-05 15:00 - 16:00 | Online
With digital presence holding unprecedented importance in this day and age, the marketing landscape is undergoing a whirlwind transformation. The strategies that worked yesterday may not cut it tomorrow.
Join us to hear from industry experts as they unveil the emerging digital marketing trends to watch out for in 2024. Picture AI-fueled campaigns that set your brand apart, immersive experiences that captivate your audience, and influencer authenticity that forges real connections.
Whether you are running a business or marketing for one, this webinar will assist you in refining your marketing strategies and igniting your creativity to enhance your marketing efforts in 2024.

Global Virtual MarTech Exchange Summit APAC 2023
2023-12-07 | Online
As an integral part of The Global MarTech Summit, the APAC track promises to uncover both challenges and success stories in the realm of MarTech, predictive analytics, marketing strategy, and upcoming trends specific to the APAC region.
Join us at the event, where we will cover Digital Revolution and MarTech Innovation through topics on Marketing Analytics, AI & Email Marketing, Marketing Automation, CRM, Digital Engagement and Personalisation.
Welcome to the Global Virtual MarTech Exchange Summit APAC where industry thought leaders and pioneer service providers come together.
