Marketing.com.au

Web Directions Developer Summit 2024
2024-11-27 | Sydney
Web Directions Developer Summit covers cutting edge technologies and practices current in front end engineering–from the back, to the front, of the front end. Developer Summit will be focussed on front end engineering.

Web Directions Next 2024
2024-11-29 | Sydney
What’s next in the world of digital design, product and strategy?
Imagine a super concentrated day of our most engaging keynotes and talks. Opportunities to connect meaningfully with others who get excited about this stuff as much as you do.
That’s Next which will help you chart what’s next in product, design and strategy, and we’ll be unveiling more detail soon.

Effective Director Course
2024-12-03 - 2024-12-12 | Online
Exploring the role of the company director and the board’s vital contribution towards organisational culture and sustainable governance, this course draws on theory, practice, and the collective knowledge of the participants to simulate the boardroom experience.
This course is designed to consolidate your understanding of the role of the director and the board. The course modules are delivered part time over 3 weeks and explore the duties of directors with a focus on the soft skills required to be an effective director in the boardroom environment. You will meet and network with peers across sectors and each module is facilitated by an experienced trainer with director experience.
The course is designed for:

Aspiring or newly appointed directors
Executives seeking director transition pathways
Directors wanting to refine their skills
Senior executives reporting into a board

The course is uniquely based around one hypothetical case study to support your practical learning.
After attending the course, you will:

Walk away with practical tools and tips on how to be an effective director
Explore the frameworks and the theory behind best practice director communication
Learn about executive engagement and how a board operates and makes decisions
Be involved in a boardroom simulation and practice your director questioning skills
Understand how a director and board acquires information, including board packs, which provide the basis for sound decision-making
Learn how to use a board portal and take notes

Conclude the course by meeting an experienced non-executive director and a recruiter to hear about current trends in director recruitment and appointment and gain valuable personal insights on how to thrive as a director in the boardroom.
The course materials will be provided for pre-reading 2 weeks prior to the start of your course. Assessment consists of reflective written responses to each of modules 1 to 3.
How the course will be delivered?
This course will run virtually over 2 weeks in short weekly sessions.
Dates of course modules:

Module 1: High Performing Boards — Part I, 3 December, 1:00pm – 4:30pm AEDT
Module 1: High Performing Boards — Part II, 4 December, 1:00pm – 4:30pm AEDT
Module 2: Director dynamics — Part I, 5 December, 1:00pm – 4:30pm AEDT
Module 2: Director dynamics — Part II, 10 December, 1:00pm – 4:30pm AEDT
Module 3: Board meeting simulation, 11 December, 1:00pm – 4:30pm AEDT
Module 4: Acquiring a non-executive director role, 12 December, 1:00pm – 4:30pm AEDT

If you successfully complete the course and assessment tasks, you will graduate and become a part of the Effective Director Course Alumni and qualify for membership of Governance Institute of Australia and receive Cert (EDC) post-nominals .

SEOCon Forum Bali 2024
2024-12-04 - 2024-12-06 | Bali
Start your SEO journey and unlock the potential to realize your first eight figures without learning from scratch. Indeed, learn from the masters. Surround yourself with other accomplished SEO experts; be accorded tried-and-true strategies, key insights, and practical advice to phase up your progress.
Save yourself from setbacks and ensure maximum results by learning from the mistakes and successes of other people.

There comes a time when even the most seasoned marketer has felt left behind. It’s a natural part of the ever-evolving journey, but you don’t have to go it alone. A marketer’s community will present you with all the resources, knowledge, and support you need to move forward. Remember, all face these challenges; it is only a matter of intent and how you take action towards moving forward. One would predict getting together with others who have the same problems talk about ways of improvement. Look at it this way, ‘You’re not alone in that boat.’ There are countless other marketers faced by the same problems. Let’s come together; let us tell all of our experiences, learn from each other’s mistakes, and let us celebrate each other’s success.

Driving Inclusive Marketing Excellence - Virtual
2024-12-05 | Online
Despite multicultural consumers making up 40 percent of the U.S. population, only 5.2 percent of advertising spend target this segment. Today’s business imperative requires a multicultural mindset across the organization starting with the office of the CEO to the frontline sales team. Marketers need to be inspired to be the quarterback of profitable growth by tapping into the power of a shifting demographic landscape.
This virtual workshop taps into both the art and the science of great multicultural and inclusive marketing. The content and the delivery will take marketers first into a journey of self-discovery, then reflection and real-world application across creative, media, and marketing performance for inclusive marketing.
This virtual workshop arms marketers with insights, knowledge, and skills to not only build successful multicultural marketing campaigns but to tap into the power of data, technology, and leadership across functions to drive success. Led by an expert global marketing leader, this high-impact workshop draws on the artistic aesthetics of connecting to consumers through culture, as well as the scientific rigor of metrics and measuring impact, to refine and enhance their multicultural and inclusive marketing efforts. Through robust frameworks, anthropological narratives, case studies, stories from current marketing executives, visual thinking strategies, and technology immersion, participants will be armed with tools and resources to galvanize their marketing strategies and drive sustainable and profitable growth in a multicultural America.
Target Audience
This virtual workshop is for teams or individuals involved in the development of marketing strategies, working closely with their creative and media agencies, focusing on engaging and activating multicultural audiences, through authenticity, transparency, and rigorous measurement. It can serve as a great introduction for those new to the multicultural marketing process or a welcome refresher for seasoned professionals.
It is particularly relevant for Brand and Performance Marketing teams; Marketing Research or MarTech teams may also benefit. Relevant for B2C, B2B and hybrid marketers, the content can be tailored to accommodate any career level.

DDD Brisbane 2024
2024-12-07 | Brisbane, QLD, Australia
DDD Brisbane is a non profit community event run by developers for developers. Anyone can submit a session to the event and delegates then vote on the sessions they want to see.

The Design + AI Summit 2024
2024-12-09 - 2024-12-10
Every revolution offers both risk and opportunity—and we are just at the beginning of an AI revolution that will affect every aspect of graphic design, writing, art, social media, publishing, and communication. As the saying goes: luck favors the prepared.
AI is a tool you need to master, not a threat. AI won’t replace your job, but someone who knows AI better than you might!
That’s why we created The Design + AI Summit, the essential HOW-TO event to help designers leverage the power of AI to create quality work more efficiently, being held online December 9–10, 2024.
With 12 great sessions from internationally renowned experts, you will take away practical techniques to help you master a wide range of Generative AI tools.
If you want to discover how you can thrive with AI tools, you can’t afford to miss this event!

Social Media Strategies Summit: Public Agencies & Government 2024
2024-12-11 - 2024-12-12 | Online
Two jam-packed days tailored to your role in public service. Don’t miss this government social media conference!
We bring over 10 years of experience in social media education. That means you can count on a vetted, specially curated series of sessions and seasoned, experienced speakers to tackle topics that have the biggest impact on your agency or office’s social media strategy.

Social Media Strategies Summit: Government Social Media Conference 2024
2024-12-11 - 2024-12-12 | Online
Join us live on December 11 & 12, and revisit any sessions you missed for up to 6 months! Our program includes 30-minute sessions and panels and a live chat stream, followed by 15 minutes of live speaker Q&A with the audience.

Marketing Essentials 1 Day Training in Sydney
2024-12-20 | NSW, NSW
This Marketing Essentials training will help you understand marketing concepts and how they link to the growth strategy of the business. They will also give you a solid grounding in market analysis and how marketing influences customers.

2025 B2B Digital Marketing Predictions & Resolutions With Professor Lou Cohen
2025-01-08 | Online
It’s 2025… and a new year brings new opportunities, new fears, and new hope. As B2B Marketers, what lies ahead for us in 2025? Join EY’s Americas Digital Marketing & Demand Generation Leader, Lou Cohen, aka NYU & Baruch College’s Professor Cohen, as he shares insights he’s gathered from Marketing leaders about what we should expect to encounter in 2025. We’ll also look back on Lou’s 2024 predictions to see what he got right or wrong. You won’t want to miss out on these 2025 predictions about what’s to come, his views on the concerns we share, and resolutions we can take with us to ensure a successful 2025.

Mastering Short-Form Video Content
2025-01-08 | Online
In today’s social media landscape, short-form video content is taking the reigns. If you aren’t in the game, now is the time to level up your video presence. When you only have a few seconds to capture your audience, your short-form video strategy can make or break whether you get their attention or not.
This 1-day bootcamp will help you boost your confidence in creating short-form video content efficiently and effectively. Learn about best practices for content creation, the impact of different types of short-form video, and how to strategically repurpose video content you already have.

How to Write a Marketing Plan
2025-01-14 | Online
Join us to learn the components of a great plan and how to prioritize those strategies, as well as gain access to a framework for documenting everything so senior leaders are aligned and support your direction.
It can be easy to get wrapped up in the daily grind of executing various marketing tactics and initiatives—especially when new tactics are available to us each and every day. To ensure that the marketing work we do has the best chance of delivering business results, it’s imperative to have a clear and well-thought-out marketing plan that connects your prioritized strategies to tactics that will actually deliver on those strategies.
To get the most out of this training, we recommend collecting some basic diagnostic metrics on your current marketing initiatives in advance. For example, what are all of your current marketing tactics and how effective do you believe them to be?

AMA Digital Marketing Copywriting
2025-01-15 - 2025-02-26 | Online
Great marketing writers know that using the right messaging tailored to their customers’ needs through a specific platform can make all the difference in growing a business.
This small-group online training will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web — specifically social media, blogs and email.
You’ll learn how to drive action by using powerful, emotive copy and how to explain complicated or technical details of your products in accessible ways. We’ll look at how today’s leading companies use words to shape their brand, convey their purpose and motivate people to become customers. Plus, you’ll leave ready to write the perfect headline and produce content people actually want to read.

The Year Ahead in Marketing 2025
2025-01-22 - 2025-01-23 | Online
As the marketing landscape continues to evolve, it’s essential for professionals to stay informed and adaptable to the changes ahead. Join us for a dynamic two-day conference where we’ll explore the key trends, challenges, and opportunities that will define the year in marketing. This event is designed to equip you with the insights and strategies needed to thrive in an ever-changing environment.
Industry experts will lead discussions on the most pressing topics, from emerging technologies and shifting consumer behaviors to innovative marketing strategies and best practices. Whether you’re focused on digital marketing, brand management, or customer engagement, this conference will provide you with the tools and knowledge to make the most of the year ahead.

Rev Conference 2025
2025-01-28 - 2025-01-30 | Online
Rev is the best marketing conference for learning skills that are crucial for your job and career. Whether you work for a startup or a growth-oriented company, you need practical training to hit the ground running and become a valuable member of the team. Rev provides the essential training that you didn’t get in school and won’t get on the job.
Our conference prioritizes in-depth learning. If you’ve been disappointed by surface-level discussions at conferences, Rev is your haven. No long-winded anecdotes. No endless slides. No self-promotion. Just valuable sessions focused on how to execute effective marketing and make an impact at your company.
Rev is the virtual marketing conference for startups or anyone eager to accelerate growth.

From Numbers to Narrative: Data Storytelling & Visualization
2025-01-30 | Online
Communicating data is completely different from (and entirely the same as) communicating other types of information. It’s different, in that there are best practices for how to talk about and visualize data that is different from talking about and visualizing other things.
But it’s the same, in that you need to remember that just because what you’re communicating is numbers, that doesn’t mean the audience isn’t still a bunch of humans who just need to understand what’s important. And guess what, it’s not “the data” that’s important. It’s the insights in the data.
You will leave this workshop thinking differently about how to communicate with data and armed with some tangible techniques to do so immediately.

Interpreting and Presenting Your Social Media Analytics
2025-02-06 | Online
When it comes to social media analytics, it is easy to get caught up in all of the metrics and forget about the story. What are the metrics telling you and how can and should you use this information to guide your future planning and decisions?
In this session, learn how to effectively analyze social media data and extract meaningful insights to better communicate key findings in a clear, concise, and actionable manner to your various stakeholders.

CISO Sydney 2025
2025-02-11 - 2025-02-12 | NSW, NSW
Now in its fourth year, CISO Sydney 2025 is the largest annual gathering of NSW’s most senior InfoSec decision makers.
Be part of THE event that sets the cybersecurity agenda — covering everything from mitigation, response and recovery, GRC, cross-functional collaboration, and AI implementation through to strategies for successful leadership and business growth.
In 2025 CISO Sydney comes to you conveniently co-located with AppSec & DevSecOps Sydney, Cloud Security Sydney and OT Security Sydney at the Royal Randwick Racecourse, offering you a comprehensive platform to gain the crucial insights and connections you need to keep your business at the forefront of the industry.
Join the conversation on #CISOSYD

Cloud Security Sydney 2025
2025-02-12 | NSW, NSW
The stage is set for the Cloud Security Sydney 2025 conference, where pioneers in cyber, cloud, and digital strategies converge for an exclusive exploration into the dynamic landscape of cloud security. From pioneering AI-driven cloud security defenses to strategic third-party and beyond risk management, prepare for in-depth discussions that will redefine the benchmarks of secure cloud computing.
In 2025 Cloud Security Sydney 2025 comes to you conveniently co-located with CISO Sydney, AppSec & DevSecOps Sydney, and OT Security Sydney at the Royal Randwick Racecourse, offering you a comprehensive platform to gain the crucial insights and connections you need to keep your business at the forefront of the industry.
Join the conversation on #CloudSecuritySyd

AppSec & DevSecOps Sydney 2025
2025-02-12 | NSW, NSW
When you join us at AppSec & DevSecOps Sydney 2025, you’ll find yourself shoulder to shoulder with of some of NSW’s most senior Security and Developers decision makers.
Enhance your skills through hands-on sessions and gain insights into transforming security from a barrier into a strategic asset. Whether you’re a developer, security specialist, or operations expert, you’ll be able to grow your network and drive continuous improvement.

In 2025 AppSec & DevSecOps Sydney comes to you conveniently co-located with CISO Sydney, Cloud Security Sydney and OT Security Sydney at the Royal Randwick Racecourse, offering you a comprehensive platform to gain the crucial insights and connections you need to keep your business at the forefront of the industry.
Join the conversation on #AppDevSecSyd

DeveloperWeek 2025
2025-02-18 - 2025-02-20 | Online
Each year, 8,000+ developers, engineers, software architects, dev teams, managers, and executives from 70+ countries gather for DeveloperWeek (Feb 11-13, 2025, San Francisco Bay Area & Feb 18-20, 2025, Live Online) to discover the latest in developer technologies, languages, platforms, and tools.
DeveloperWeek 2025 is the largest developer conference & event series including the DeveloperWeek 2025 Conference & Expo, 1,000+ attendee hackathon, 800+ attendee tech hiring expo, and a series of workshops, technical talks, and keynotes.
Because DeveloperWeek covers all new technologies, our conference and workshops invite you to get intro lessons (or advanced tips and tricks) on technologies like VR Dev, Artificial Intelligence Dev, Blockchain Dev, IoT Dev, Serverless technology, Microservices technology, new JavaScript frameworks, and more.
This year, DeveloperWeek will have an expanded DevExec World, which is 2 days of roundtable talks, educational talks, and networking events for engineering managers, tech executives, and lead developers. Additionally, DeveloperWeek will be co-located with ProductWorld and AI DevWorld.
DeveloperWeek puts the spotlight on new technologies. Companies that participated in past DeveloperWeek events include Google, Facebook, Yelp, Rackspace, IBM, Cloudera, Red Hat, Optimizely, SendGrid, Blackberry, Microsoft, Neo Technology, Eventbrite, Klout, Built.io, Ripple, GNIP, Tagged, HackReactor, and 30+ more here!

Elevating MarTech Globally: Where Ideas Transcend Boundaries
2025-02-19 | Online
The Global Virtual MarTech Summit 2025 aims to not only leave you with new insight and knowledge, but also hope to allow you to be able to reflect and improve on your own from gaining a broader view of the industry and also learning from others’ successes and failures.
We are back with our first virtual offering of 2025 covering both the EMEA & APAC regions. A brand new and exciting agenda awaiting filled with fireside chats and panels that featured many interesting conversations – all from the very best top industry talents. There are 20+ thought leaders & experts who revealed both pain points & best practices for the MarTech industry through significant topics such as recent advancements in AI & ML technology, full funnel marketing, talent acquisition and developments & so much more!

Privacy & Compliance for Marketers
2025-02-25 | Online
In today’s digital age, data plays a crucial role in marketing strategies. However, with great power comes great responsibility. This course is designed to help marketing professional ensure that the collection, management, and utilization of data is done in a compliant and ethical manner.
With an emphasis on privacy, this course equips marketers with the necessary skills to navigate the complex landscape of data regulations and minimize risk in their marketing activities breaching regulations and avoid the significant impacts that can result from a breach.
Who is it ideal for:
This course is suitable for marketing professionals, digital marketers, data analysts, and anyone involved in marketing activities that involve the collection, management, and utilization of data.
Learning Outcomes:
By the end of this course, participants will possess a solid understanding of the ethical considerations and legal obligations surrounding data privacy in marketing, empowering them to make informed decisions and uphold the highest standards of privacy and compliance in their marketing endeavours.
1. Understanding the Role of Data: Explore the significance of data in marketing and its various applications.
2. Defining Personal and Sensitive Data: Learn to distinguish between different types of data and their levels of sensitivity.
3. Data Flow in Organizations: Trace the journey of data from collection to storage and utilization within an organization.
4. Regulatory Framework: Gain insights into the regulations governing the collection, storage, and use of personal data, including GDPR, CCPA, and upcoming changes to the Privacy Act.
5. Adherence to Principles: Explore key principles such as transparency, accountability, security, and customer rights that underpin ethical data practices in marketing.
6. Consequences of Breaches: Understand the financial and brand repercussions of breaching data regulations and the importance of compliance.
7. Future Trends: Stay updated on upcoming changes to privacy regulations, including amendments to the Privacy Act, and their implications for marketing practices.
8. Risk Minimization Strategies: Discover practical strategies and best practices to mitigate the risk of breaching data regulations in marketing activities.
Topics covered:
Day 1 – The data privacy landscape.
Module 1: Introduction to Data in Marketing

Importance of data in marketing
Common types of data used in marketing activities.

Module 2: Overview of Data Regulations

The principles of data privacy
Introduction to key data privacy regulations (e.g., Privacy Act, GDPR, CCPA,)
Understanding the scope and implications of regulations on marketing activities

Module 3: Data Collection Methods

Overview of data collection techniques (e.g., website, surveys, CRM systems)
Best practices for ethical data collection
Importance of obtaining consent and transparency in data collection

Class Activity: Focus on a recent campaign. Summarise the data collected and used. Identify any issues with how that data has been processed.
Day 2 – Managing compliance.
Module 4: Data Storage and Management

Understanding data storage systems (e.g., databases, cloud storage)
Security measures to protect stored data.
Data retention policies and compliance requirements

Module 5: Compliance Framework for Marketers

Building a privacy compliance framework
Practical steps for ensuring compliance in marketing campaigns and initiatives.

Module 6: Risk Mitigation Strategies

Identifying common risks and vulnerabilities in marketing data practices
Strategies for minimizing the risk of data breaches and non-compliance.

Class Activity: Review the summaries and discuss implications for their organisation.

eTail Australia 2025
2025-02-25 - 2025-02-26 | Sheraton Grand Sydney Hyde Park
We are excited to announce that eTail Australia Summit will make a return next year. The annual Summit will be held in Sydney on 24 – 26 February 2025.
As a market leading annual meeting place for Australia’s top retail leaders, only at eTail Australia can you learn from, network and collaborate with leading Founders, CEOs, CMOs, Heads of eCommerce and Digital Marketing Leaders (and more!) You’ll get action packed strategies on how to drive transformation across all parts of the company to create a standout brand and drive top-notch customer experience in a competitive omnichannel retail world.
We gather leaders from Australia’s top retail and ecommerce businesses to discuss winning strategies and solutions to your key challenges.

Agentforce World Tour - Sydney 2025
2025-02-26 | ICC Sydney, 14 Darling Drive, Sydney, NSW, 2000, Australia
The future of business is coming to Sydney, and it’s your chance to power-up with the #1 AI CRM*. Dive into expert-led sessions, demos and workshops, and discover the groundbreaking innovation of Agentforce. All in one day, and all for free.

Meet your agents. Revolutionise the way you work.

With Agentforce, customisable and autonomous agents work side-by-side with your employees to extend your workforce and serve your customers 24/7. Discover how being agent-first on the Salesforce Platform can help you boost productivity and drive deeper customer relationships.

Be inspired and empowered. Learn from the best.

Hear trailblazing, local stories of customer success. Learn directly from trusted experts and thought leaders and get inspired by real, AI-driven use cases

Connect. Collaborate. Braindate.

Engage and exchange with industry leaders and peers to get real-time solutions for any business challenge. Seize the opportunity to have meaningful conversations and crowdsource knowledge by collaborating in a Braindate.

Social Media Strategies Summit 2025
2025-02-26 - 2025-02-27 | Online
Learn from a mix of industry leaders who will share the proven social media strategies they use to grow their brands.

Here’s what our summit can help you achieve:

Learn the nuts and bolts of a winning social media strategy to position your brand for success, regardless of team size or budget.

Leverage cross-industry case studies to help you gauge the best opportunities for your brand across social media platforms.

Audit the efficacy of your brand’s social media, content, advertising, and analytics to stay competitive.

Understand how to explore, define, and engage your unique audiences to improve your brand’s online presence.

Take advantage of our speakers’ knowledge, creativity, innovation, and inspiration that will translate to hundreds of new ideas for you to take back to the office.

Cultivate an arsenal of tools, resources, and networking connections to keep your social media strategy fresh, timely, and relevant.

Women Leading Tech Awards 2025
2025-02-28 | Hyatt Regency Sydney, 161 Sussex Street, Sydney, NSW, 2000, Australia
The Women Leading Tech Awards showcase the very best of the technology industries. It has never been more important to celebrate women in the industry as we face up to unprecedented threats to diversity, democracy, inclusion and even the planet.
This year, there are five new categories: AI Pioneer, Ecommerce, Developer, Recruiter and The Women Leading Tech Award for Society.
The Women Leading Tech Awards celebrate the women who drive innovations, create change, smash glass ceilings and forge bold new paths for everyone to follow–whether they are Rising Stars or established leading lights with the Executive Leader and Woman of the Year trophies.
As an initiative created to support gender parity and representation across the tech industry, the Women Leading Tech Awards are an event inclusive of non-binary and gender-diverse members of the tech industry, as well as any individual identifying as a woman.

SEO Workshop at The Cotton Mills
2025-03-05 | Melbourne, VIC, Australia
In this SEO crash course, AX Digital will show you simple tips and techniques to improve your SEO Ranking and help you gain basic knowledge and understanding to make your own choices in the future.
Prior to the workshop, AX will conduct a SEO audit of your site as well as keyword research and analysis relevant to your business. This information will be presented to you during the first workshop.
Following the workshop, you’ll also receive a 1:1 check in with AX Digital at the end of the week to talk through your newly implemented changes and results.
This workshop will be held at The Cotton Mills, 91 Moreland Street, Footscray. Studio number will be advised closer to the workshop.

Video Production Basics: From Concept to Creation
2025-03-05 - 2025-03-16 | Online
We all know attention spans grow shorter and more brands are competing for it. But when it comes to learning about products and services (or just being entertained) consumers tend to prefer videos to text. The average person spends 1-3 hours every day watching videos – on social media and beyond.
But how do you go about building a plan and executing a consistent set of quality videos? Join our 6-week online video master session to learn skills and strategies you need to thrive in a digital landscape dominated by video content.
With hands-on and detailed instruction covering the entire video production lifecycle, you will create your own video strategy and content, as well as get guidance from your instructor, ensuring you’re battle-ready for the new era of social media.
