Marketing.com.au

Search Marketing Summit 2026
2026-02-16 - 2026-02-17 | Sydney
Australia’s longest-running and most prestigious Search Marketing conference returns for its 20th Anniversary in 2026.
Join us as the Search Marketing Summit and Advanced SEO event celebrate two decades of industry leadership on February 16, 17 & 18, 2026. This milestone event promises to deliver the most comprehensive, cutting-edge, and enriching experience we’ve ever produced.

Digital Marketing Essentials
2026-02-18 | Online
Facebook, Twitter, Instagram, TripAdvisor – names you’ve probably heard, but do you know how to use these rapidly growing platforms to promote your business and engage with current and potential customers?
This session examines a range of digital marketing options, including social media, email marketing and blogging, to help you understand what would work for your business.
This topic covers:

The best social media platforms to use for your customers
How often to post
In-depth looks at Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram
Ideas for creating content
An introduction to blogging
Email marketing
Mobile marketing
Understanding review sites

You’ll receive a practical workbook that will help you to clarify your digital marketing strategy, and there will be an opportunity to ask questions.
This session is the ideal starting point if you’re feeling overwhelmed by social media. Or perhaps you’ve set up your Facebook page and aren’t getting the results you expected.

Privacy & Compliance for Marketers
2026-02-19 | Online
In today’s digital age, data plays a crucial role in marketing strategies. However, with great power comes great responsibility. This course is designed to help marketing professional ensure that the collection, management, and utilization of data is done in a compliant and ethical manner.
With an emphasis on privacy, this course equips marketers with the necessary skills to navigate the complex landscape of data regulations and minimize risk in their marketing activities breaching regulations and avoid the significant impacts that can result from a breach.

Social media strategy workshop – One Day Strategy Deep Dive
2026-02-24 | Melbourne, VIC, Australia
This full-day workshop is more than just a learning experience—it’s an investment in your brand’s future.

With personalised [and intimate] attention and actionable insights, you’ll leave not just with knowledge … but with a plan to ensure that your social media strategy links to the reason your brand is one of those hard-to-forget [for all of the right reasons] online brands.

The Marketing Analytics Symposium Sydney (MASS) 2026
2026-02-24 | International Convention Centre Sydney, Darling Drive, Darling Harbour, NSW, 2000, Australia
The best marketing decisions are backed by rigorous research. The best research creates real-world impact.
Join 150+ marketing researchers and industry leaders at Australia’s only symposium designed for both. Where academic rigour meets business application.
The Marketing Analytics Symposium Sydney (MASS), in its fifth edition, is a distinguished annual event hosted by the University of New South Wales Sydney. As the foremost event in the Australian marketing analytics landscape, MASS is recognised as the most significant gathering of marketing analytics professionals and academics from across the southern hemisphere.
Set in the iconic International Convention Centre Darling Harbour, MASS 2026 promises an impressive line-up of keynote and guest speakers.
The Challenge We’re Solving
Marketing analytics research is advancing rapidly. Yet most of that research never reaches the practitioners who could apply it. And most practitioners are making critical decisions without access to the latest evidence-based frameworks.
You’re facing budget pressure, privacy reforms, and AI integration with limited time to sift through academic literature. You need frameworks that work, backed by rigorous research, explained in language you can use Monday morning.
MASS brings both groups together. Researchers present to audiences ready to implement. Practitioners access evidence before competitors. Both benefit from perspectives they wouldn’t encounter anywhere else.
Featured Speakers
Industry Leaders:

Omer Shai – Global CMO, WIX
Kat Warboys – APAC Marketing Director, HubSpot
Sophie McKay – Head of APAC Marketing, Notion
Lisa Turnbull – CMO, Encompass
Lucio Ribeiro – Chief AI & Innovation Officer, TBWA

World-Leading Academics:

Prof Bernd Skiera (Goethe University, European Marketing Academy Distinguished Scholar) – Growing via new vs existing customers: which path wins?
Prof Vijay Viswanathan (Northwestern University) – Why AI works for some firms and fails for others
Prof Thomas Reutterer (Vienna University) – Winning in generative search: How to show up when customers ask ChatGPT instead of Google
Prof Dominik Papies (Tuebingen University) – The dark side of influencer marketing: What the data really shows
Dr Ta-Wei Huang (National University of Singapore) – Personalisation without guesswork: Predicting what works for which customers

Program Highlights – Tuesday 24 February
Industry + Academic Track:

AI-human collaboration – How AI augmentation is reshaping B2B sales and marketing operations
E-commerce dynamics – Competition strategies, algorithmic decision-making, and platform ecosystems
Firm-level marketing intelligence – Does AI actually drive performance? Turning abstract marketing concepts into actionable data
Large Language Models – AI adoption in customer complaints, content optimisation for generative search, consumer-facing AI applications
Visual AI in marketing – How machines perceive visual marketing compared to humans, video advertisement evaluation
Customer relationship management – Intervention personalisation, incrementality testing, customer acquisition vs retention strategies
Influencer marketing & consumer data – Investment advice on social platforms, profile inconsistencies, data breach impacts

Panel Spotlight: “The Metrics That Matter: When Brand Building Pays Off (And When It Doesn’t)”
Date: Tuesday 24 February 2026
Location: International Convention Centre, Darling Harbour, Sydney
Where marketing decisions meet research evidence.

CMO Summit 2026
2026-02-25 - 2026-02-26 | InterContinental Sydney Double Bay, NSW
At the CMO Summit, you will experience a dynamic programme featuring visionary keynote presentations, real-life case studies and interactive forums delivered by compelling speakers and expert moderators.

The CMO Summit is an invitation-only, premium forum bringing together leading marketing executives, innovative agencies and solution providers. The summit’s content is aligned with key marketing challenges and interests, relevant market developments, and practical, progressive ideas and strategies adopted by successful pioneers.

The CMO Summit provides a platform that helps Australia’s leading marketing executives evaluate and partner with relevant agencies and solution providers, while we connect innovative marketing companies with these chief marketers.

Canva for Social Media
2026-02-26 | Melbourne, VIC, Australia
You’ll finally know exactly what to do, from creating cover photos for your reels to designing highlight graphics that people actually click on. Oh, and those carousel templates you’ve been avoiding? You’ll master them.

Intrigue MAdVerse Sydney 2025
2026-03-04 08:00 - 17:00 (Australia/Melbourne) | PARKROYAL, 150 Day St, Sydney NSW 2000 Australia
Welcome to the next frontier of marketing innovation — Intrigue MAdVerse Summit, Sydney 2026!This isn’t just another event. It’s a bold movement shaping the future of digital marketing and MarTech. Brought to you by Salesgasm, a global force in transformative conferences, the Sydney edition marks the beginning of a new chapter in the MAdTech revolution.​At Intrigue MAdVerse, we don’t just host summits — we craft immersive experiences. Here, thought leaders, disruptors, and visionaries gather to challenge norms, share bold ideas, and unlock new possibilities in marketing technology.​Join us in vibrant Sydney, where innovation meets inspiration by the harbour. Let’s push boundaries, spark connections, and co-create what’s next in marketing.​The future is calling — and it’s happening at MAdVerse 2026.

Your thought leadership design, and implementation, in 2026
2026-03-10 | Online
Thought leadership isn’t just about posting on social media — it’s about owning your space, shaping conversations, and building trust at scale. In 2026, with algorithms shifting toward authenticity and authority, it’s never been more important to design a deliberate thought leadership strategy that cuts through noise and positions you as the go-to voice in your industry.
In this high-impact one-hour Lunch n’ Learn, we’ll go beyond the “what” and the “why” of thought leadership to dive deep into the HOW. You’ll walk away with a clear roadmap for designing your presence, creating the kind of content that earns attention [and respect], and implementing systems that make it sustainable long after inspiration fades.
What we’ll cover:

The state of thought leadership in 2026: trends, shifts, and what’s changed
How to define your unique positioning so you stand out in crowded feeds
The anatomy of high-performing thought leadership content [formats, storytelling styles, and social SEO tactics]
Building your thought leadership flywheel: turning one idea into a system of ongoing content
Practical implementation strategies — from planning to batching to distribution
How to measure impact beyond vanity metrics [authority, influence, inbound opportunities]
Real-world examples of thought leaders driving growth through social media in 2026

The Comeback Conference 2026
2026-03-11 - 2026-03-12 | The Timber Yard, Port Melbourne, VIC
Here at The Digital Picnic, we’re bringing together some of Australia’s best minds in marketing for 2 days packed full of learning, networking and growth.
You’ll upskill from some of Australia’s very best marketing trainers, as well as experience candid conversations with some of Australia’s most loved businesses.

Retail Fulfilment Show 2026
2026-03-18 | Melbourne Convention & Exhibition Centre, VIC, 3000, Australia
Australia’s leading Retail Fulfilment Show returns in 2026 with a renewed focus on growth, innovation and resilience in the face of rising operational costs and shifting consumer expectations.
Akolade’s Retail Fulfilment Show is where retail, eCommerce, logistics, and supply chain leaders come together to transform their fulfilment models for speed, scale, and sustainability.
This is more than just a logistics event, it’s a summit for strategic retail transformation. From data driven inventory planning and last mile innovation to risk management, compliance and customer centric eCommerce, this is your opportunity to benchmark against industry leaders, gain future ready insights and build partnerships that drive meaningful outcomes.

Retail Fulfilment Show 2026
2026-03-18 - 2026-03-19 | Melbourne Convention and Exhibition Centre

Future Media Forum 2026
2026-03-19 | ILUMINA, NSW
Across one impactful day, attendees explored the future of advertising through candid conversations, strategic insights, and high-level networking – tackling themes like retail media, identity, AI, and the evolution of attention.
In 2025, the Future Media Forum brought together over 330 senior leaders from across the media ecosystem: brands, agencies, media owners, and technology partners -cementing its place as the definitive annual gathering for Australia’s digital media industry.
What sets the Forum apart? It’s deliberately designed as a single-day event in the heart of Sydney – making it efficient for a time-poor industry, while maximising the value of getting the entire ecosystem together in one room.
We return on 19 March 2026, bringing fresh perspectives, deeper conversations, and even stronger connections.

The Future Media Forum 2026
2026-03-19 | ILUMINA, NSW
Designed for deeper strategic thinking and meaningful industry connections, the sophomore edition of the Future Media Forum builds on the inaugural event by looking to 2026 and how we address the next wave of industry transformation.
Our mission is to strike the balance between sessions that give a platform to in-depth case-studies on the challenges faced by brand marketers, and their agency partners, whilst shining a light into the future of where we are headed as an industry. We hope the topics for 2026 walk that line.

Sydney SEO Conference 2026
2026-03-20 | Amora Hotel Jamison, NSW
The 7th edition will take place in Sydney on Friday March 20th, 2026. Get your ticket for the largest SEO and growth event in Australia. Mastermind will take place on Thursday March 19th 2026.

Data & AI Summit NSW 2026
2026-03-31 | ICC Sydney, 14 Darling Drive, Sydney, NSW, 2000, Australia
This summit will bring together senior data and AI leaders to explore the transformative effects of current innovations, fostering cross-industry collaboration, and maximising the strategic potential of data.

As organisations continue to disrupt their industries through better use of data, it has never been more crucial for business leaders to understand how data in and around the organisation can transform business models.
The Data & AI Summit will bring together senior data and AI leaders to explore how organisations are leveraging the latest capabilities of AI, as well as the best practices and principles that drive the creation of agile data strategies.

Content Summit Australia 2026
2026-03-31 - 2026-04-01 | Brisbane Powerhouse, QLD, Australia
Content Summit Australia is where marketers, strategists and creatives come together to talk all things content – from brand storytelling and strategy to social, video, design and audience engagement.

Featuring two packed days at the Brisbane Powerhouse, you’ll hear from the people and brands doing content best, through inspiring keynotes, real-talk panels and deep thinky sessions across three dedicated content tracks.

Customer 360 Symposium 2026
2026-03-31 08:00 - 2026-04-01 17:00 | Rydges Resort Hunter Valley, NSW
The Customer 360 Symposium is back for its 13th year, bigger and better than ever, bringing together over 150 of the most influential CX and Customer Insights leaders from the leading organisations in Australia and New Zealand.
The event takes place in the beautiful Hunter Valley, where for two days, delegates can escape the distractions of the daily routine, reconnect with their peers in the beautiful countryside, and spend time focusing on the ever-changing world of customer experience and insights that we find ourselves in today.
The landscape is rapidly evolving. Customer needs, behaviours and expectations changing at speed; developments in the technology landscape are creating new and exciting ways for us to understand and connect with our customers; and a challenging economic environment is emphasising the importance of demonstrating our impact as CX leaders.
This conference programme, crafted by an influential panel of advisory board members, will delve deeper into customer strategy than ever before, exploring what the road ahead looks like for us as CX and customer insight leaders, through a series of in-person international keynotes and inspiring local case studies. It has been designed to challenge our thinking and inspire change, encouraging attendees to candidly discuss industry opportunities and challenges in shaping the future of our customer experience strategies.
It’s so easy to get caught up in the daily grind, but this is an unrivalled opportunity to step outside of the routine and away from the to-do list.

Retention Marketing Strategy
2026-04-03 08:00 - 17:00 | Victoria
Looking to turn one-time buyers into repeat customers? Learn how to create smart, strategic retention programs that grow value and loyalty.

This course is designed to help you build meaningful customer relationships that last.
You’ll learn how to keep customers engaged, encourage repeat purchases and turn buyers into loyal advocates – by applying practical, proven strategies.
By the end, you’ll have a clear understanding of the frameworks, psychology and program types that keep customers coming back.

What you’ll learn

You’ll build the skills to design smart, customer-first retention strategies. By the end of this course, you’ll be able to:

Understand what drives loyalty and long-term engagement
Identify the right program type – from lifecycle to win-back and advocacy
Create compelling customer value propositions with both hard and soft benefits
Use data and analytics to uncover insights and measure impact
Align retention activities with brand strategy and broader marketing goals

AI Ready for Marketers
2026-04-07 | Online
An 8-week, marketing-first program designed to help modern marketing teams move from AI experimentation to confident, governed execution — using real tools, real workflows and real campaigns.
Real Tools. Real Strategy. Real-World AI.

AI Ready for Marketers is an 8-week online program built to give you the confidence and practical skills to harness AI across the entire marketing cycle. You’ll learn directly from senior marketers, AI pioneers, and technology experts while building your own AI-enabled campaign.
What Makes This Course Different

Marketing-first design: purpose-built for marketers, not technologists.
Inside stories from leading brands: hear directly from senior marketers as they share how AI is transforming their campaigns, teams, and results.
Live tool demos so you can see AI in action and understand how to apply it.
Practical portfolio: graduate with a complete AI-enabled campaign ready to roll out in your own organisation.
Badge of recognition: earn your AI Ready Marketer credential to showcase your capability.

The course includes:

8 weekly on-demand modules. Self-paced lessons covering the full marketing lifecycle through the lens of AI.
Weekly live “The Wrap” sessions. Live Q&A and discussions with AI in marketing experts, industry SMEs and guest practitioners.
Cohort community. Connect with other marketers, share ideas, ask questions and learn together.
Access to video insights. Weekly exclusive interviews with CMOs, SMEs and technology leaders to deepen understanding and bring concepts to life.
Certification. Receive an ACAM “AI Ready for Marketers” certificate upon completion.

Key Details

Start date: 6 April
Format: 8 weeks online | 3 hours per week of pre-recorded modules to watch in your time
The weekly live sessions/Q&As are from 12.30 to 1.30pm every Friday. They are also recorded and sent to all participants straight after via email.
ACAM “AI Ready Marketer” Certificate

Who should attend
This course is perfect for mid-to-senior marketers across enterprises, agencies, and SMEs who want to stay ahead of the curve. Whether you enrol as an individual or bring your whole team, you’ll gain the skills to confidently lead AI adoption in your organisation.
What You’ll Learn

How to apply AI to every stage of marketing: from strategy and insights, to creative, media, CX, measurement, and workflow.
Hands-on experience with leading AI tools, shown in action. Not just theory.
Real-world lessons from marketing leaders
How to embed ethics, data, and governance into AI-powered marketing.

Course content
Module 1: Introduction to AI

101 AI in marketing
Data and AI – What every marketer needs to know
Law, ethics and compliance – Ensuring responsible use of AI
Measuring the impact of AI investments
SME interview – Dr Suresh Sood, UTS – Five cool AI tricks
SME interview – Luise Cummins ACAM – Prompt like a Pro
SME interview – Andrea Roberts, Aviana – Custom GPTs
SME interview – Kieran Hagan, IBM – The importance of data readiness

Module 2: Insights, strategy and brand

The AI revolution – insights, strategy and brand part 1: Market research
The AI revolution – insights, strategy and brand part 2: Personas and segmentation
The AI revolution – insights, strategy and brand part 3: Brand tracking
SME interview – Naomi O’Connor Woolworths – AI driven insights
SME interview – Celia Harding, LEOPRD – Brand visibility in the age of AI
SME interview – Libby Hodgson – ROI with Purpose: UNICEF’s Lessons in segmentation, ethics and impact
Tech Insider – Ideally
Tech insider – Evidenza
Industry viewpoint – Ipsos
Case Study – Zaras use of AI in customer segmentation

Module 3: Content and Creative

Core: AI for content and creative
Core: SME interview: Suresh Sood, UTS – AI in action: image, video, audio creation
Core: Tech insider: Adobe
SME interview: Miki Luong, IBM – How IBM scaled creativity with AI
Tech insider: Jasper.ai
Case study: How Unilever used AI to make soap go viral

Module 4: Search and Discoverability

Core: AI implications: Search and discoverability
Core: SME interview: Celia Harding, Leoprd – Building trust, authority and visibility in the AI era
Core SME interview: Lexie Alker, Thomson Reuters – From search to summaries
Tech Insider: Adobe

Module 5: Media and Channel optimisation

Superpower 1: Signals for insight
Superpower 2: Predictive planning
Superpower 3: Personalisation
Superpower 4: Optimisation
Superpower 5: Feedback
Risks, safeguards and what’s next
SME interview: Gemma Dawkins, PHD & Alex Pacey, OMG – AI in media planning and buying
Tech Insider: Wondaris
Case study: Nespresso – dynamic creative optimisation at scale

Module 6: Customer Experience and Personalisation

Part 1: Awareness
Part 2: Consideration
Part 3: Purchase
Part 4: Onboarding
Part 5: Use and support
Part 6: Loyalty and advocacy
SME Interview: Anthony O’Byrne, Kayo Sports & Binge – Beyond Broadcast: How Foxtel personalised experiences with AI
SME Interview: Kate Limbach Clarke, Quantium – Personalisation that scales: Turning predictive insights into customer value
SME Interview: Kirsten Hasler, IKEA – Insights to action: Personalising the IKEA journey with AI
Case study: Woolworths AI driven personalisation in the everyday rewards program

Module 7: Measurement and ROI

Measuring marketing with AI
SME interview: Lexie Walker, Thomson Reuters – Using AI to prove marketing ROI
Tech insider: Meltwater
Tech Insider: Xpon
Tech Insider: Salesforce
Case Study: THE ICONIC – How real time campaign effectiveness tracing improved ROI

Module 8: Operations and workflows

AI impact on marketing operations and workflows
SME interview: Aaron Michie, Foxtel – Transforming marketing operations with AI
SME interview: Bree McAusland, Procore – Using AI to streamline operations
Tech Insider: Aether
Tech Insider: Adobe – AI for campaign management
Bonus Module – AI agents
AI agents for marketers – from tasks to autonomous actions
Tech Insider: Salesforce AI agents
SME interview: Dave King, Move37 – AI agents Part 1
SME interview: Dave King, Move37 – AI agents Part 2
Resources

Other benefits:
Attendees of the course will receive ongoing access to the Air Hub community which will have ongoing fresh high value content and will be able to access to the course for 6 months after completion of the course

Your Instagram broadcast strategy [what everyone is sleeping on in 2026]
2026-04-14 | Online
Instagram Broadcast Channels are one of the most underutilised tools in the 2026 marketing toolkit — and yet, they’re quietly driving some of the highest engagement and conversion rates on the platform. While everyone else is stuck in the scroll, you could be building a community that feels closer, more connected, and ready to take action.
In this one-hour virtual Lunch n’ Learn, we’ll uncover why broadcast channels are the smartest move for brands and business owners and creators right now, and show you exactly how to design, launch, and grow a channel that cuts through the algorithm. You’ll leave with a plug-and-play strategy for building intimacy at scale — the kind that translates directly into growth, loyalty, and sales.
What we’ll cover:

Why broadcast channels are Instagram’s most overlooked [and undervalued] feature in 2026
How to set up and structure a broadcast channel that delivers value without burning you out
Content frameworks that keep subscribers engaged and wanting more
How to integrate broadcast channels into your wider Instagram + funnel strategy
Monetisation opportunities: turning broadcast engagement into bottom-line results
Case studies of brands and creators successfully using broadcast to drive growth
Step-by-step guide to implementing your own broadcast strategy immediately

Brand strategy in a post-digital world: what still matters and what must change
2026-04-15 | Online
Brand strategy is being challenged like never before. AI, platforms, performance media and creator economies have changed how brands are built, experienced and scaled. Yet the fundamentals still matter.
This practical, thought-provoking webinar reframes brand strategy for the modern era, helping marketers understand which principles remain timeless, which must evolve, and how to apply brand thinking in a world dominated by data, digital channels and AI-driven decision making.
Many organisations are investing heavily in digital, AI and performance marketing — but without a clear brand strategy, these efforts often fail to compound long-term value.
In this session, you’ll revisit the origins and foundations of branding, then explore how brand strategy must adapt to today’s fragmented, algorithm-led and experience-driven environment. Drawing on real-world examples and contemporary frameworks, this webinar equips marketers with practical tools to build relevance, differentiation and commercial impact in a post-digital world.
Whether you work in brand, digital, growth or leadership roles, this session will help you reconnect strategy to execution with real world brand to business outcomes.

Association Communications Summit 2026
2026-04-20 | RYDGES WORLD SQUARE, 389 Pitt Street, Sydney, NSW, 2000, Australia
This comprehensive one-day event will provide delegates with an understanding of the current issues and trends emerging from associations producing communications across multiple platforms and walk away with some practical tips and tools that they can apply in their respective associations. Suitable for delegates from associations, industry bodies and not-for profit organisations.

WHO SHOULD ATTEND?
Publications | Marketing | Communications | Public Affairs | Media | Member Liaison | Member Engagement | Members Services | Membership

IAB Australia Affiliate & Partnership Marketing Summit Sydney 2026
2026-04-21 | NSW Teachers Federation Auditorium, NSW
The annual Affiliate and Partnerships Marketing Summit is the event where all sides of the market come together to discuss the big industry topics, review the market and showcase great work.
The 2026 event will include:

New Affiliate and Partnership Marketing State of the Nation research
Brand Visibility – the role of affiliate content and commerce in a changing world of discovery
New case study – driving growth through affiliate marketing
Market innovation, measurement and responsibility

iMedia Retail Summit Australia 2026
2026-04-22 - 2026-04-24 | Sheraton Grand Mirage, Gold Coast, QLD
iMedia Retail Summit Australia is the country’s premier retail and eCommerce leadership event — connecting senior retail executives and digital commerce innovators from enterprise-level brands with top-tier technology and solution partners.
Over two and a half transformative days, Australia’s top retail decision-makers connect through iMedia’s unique format of curated networking, strategic 1:1 meetings, and interactive sessions, designed to explore the innovations, technology trends, customer strategies, and partnership opportunities powering the next era of retail growth in Australia.

Designed for senior retail leaders & innovators.

Retailers
Join an exclusive group of 200 senior retail and eCommerce leaders from Australia’s top enterprise brands at the country’s most influential retail experience.
Attendance is by invitation only, ensuring every participant brings valuable perspective and strategic intent.
As an approved retailer delegate, you’ll enjoy complimentary access to all summit sessions, networking events, accommodation, and hospitality across the two-and-a-half days.
Approved retailer invitations are strictly limited and confirmed on a first-come, first-served basis until places are allocated.

Tech & Solutions Vendors (Networkers)
Be part of an elite network of 200 approved technology and solution providers connecting directly with Australia’s most influential retail decision-makers.
As a paid delegate, your Networker pass includes strategic 1:1 meetings, access to all content and networking sessions, premium hospitality, and the opportunity to form partnerships that drive real commercial outcomes.
Passes and sponsorship opportunities are in high demand and available only to a limited number of approved businesses.

Privacy and Compliance for Marketers
2026-05-05 | Online
Get up to speed with the Privacy Act 1988 (Cth) and Australian Privacy Principles – and what they mean for you.

Privacy compliance today is a non-negotiable for protecting your brand and building customer trust. It’s also your legal obligation.
This short course unpacks the Privacy Act 1988 (Cth), the Australian Privacy Principles and the latest privacy law reforms – so you know exactly how they apply to your marketing activities.
From CRM platforms and cookie tracking to email campaigns and audience segmentation, you’ll learn how to stay compliant without sacrificing performance.
By the end of this course, you’ll feel confident running lead gen, personalising ads and using customer data the right way.

What you’ll learn

You’ll gain a strong understanding of the current privacy laws in Australia.
By the end of this course, you’ll be able to:

Understand the key pillars of the Privacy Act 1988 (Cth) and how they apply to your work
Navigate the Australian Privacy Principles (APPs) with confidence
Identify and mitigate privacy risks in marketing activities – from CRMs to cookie tracking
Apply privacy best practice to everyday activities such as lead gen and personalisation
Build campaigns that are legally compliant and privacy-respecting
Stay ahead of upcoming reforms and what they mean for your role

Retail Global 2026
2026-05-05 - 2026-05-07 | Gold Coast Conference & Exhibition Centre
2026 is the year to cut the waste, scale what works, make some noise and build ruthlessly efficient businesses ready for the next wave of retail.
Hear directly from Founders, CEOs, and VPs who are rolling up their sleeves every day just like you!

IAB Australia Video Summit 2026
2026-05-06 | NSW Teachers Federation Auditorium, NSW
The IAB Australia Video Summit is back in 2026, join us May 6 at the Teacher’s Federation in Surry Hills. The event will feature presentations and discussions on all things video advertising, from changes in audience consumption and the challenges associated with reaching these audiences, to the use of AI, and the effects of measuring business outcomes for short-term and long-term business goals.

Digital Marketers Australia 2026
2026-05-11 - 2026-05-12 | Amora Riverwalk Melbourne, VIC
After the recent sold-out conference, we’re excited to bring together the industry’s brightest minds once again, this time in Melbourne! Get ready to absorb mastermind-level content from the stage and explore an exhibition floor packed with opportunities to advance your career.
Whether you’re in an Enterprise, eCommerce, agency, a service-based business, or even a student eager to dive into digital marketing, this is the event for you.
Unlike other events, this conference focuses solely on digital marketing, helping you scale campaigns as we pull back the curtain. Watch as our speakers break down what’s working step by step, so you can implement the latest strategies right away!
