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Interactive Minds Digital Summit
2017-07-21 | Brisbane Convention and Exhibition Centre., Grey Street, Southbank, QLD, 4101, Australia
This one day event has been put together for those in the marketing industry who want to get to the next level of their career. You will spend the day keeping all of your skills and knowledge at the front, whilst you hear from other experts in the industry of their insights and learnings as they get results. This event has been put together by your colleagues and they have focussed on the topics that will keep you most informed.

Launch into UX Design
2017-07-23 | Academy Xi, 66-68 Devonshire Street, Surry Hills, NSW, 2010, Australia
Learn User Experience Design – this intensive 1-day training fundamental’s program equips you with a high level understanding of User Experience and how to apply the UXD process in your day to day work. As with all of our programs, our approach is a mix of theory and hands on practice.
Kicking off with problem identification, we will guide you through a hybrid approach to collaborative, Accelerated Design Thinking, Product Vision Exploration, Research Techniques, Feature Identification and prioritisation and how to translate your ideas into a lo-fi clickable mobile prototype, leading you to usability testing techniques.

Digital & Social Writing Tactics
2017-07-25 | Cliftons Training Facility Brisbane, Level 3, 288 Edward Street, Brisbane, QLD, 4000, Australia
You will look at a variety of web-based writing passages and learn how to engage their target audience with more meaningful and interesting copy. This is a hands-on workshop and participants will be required to undertake various writing and planning tasks specifically related to their current roles. Participants get a comprehensive set of notes on the topic, relevant examples of material for analysis and discussion along with practical experience in implementing learned techniques.

Marketers in a Pub
2017-07-26 17:30 - 20:30 (Australia/Melbourne) | Seven Stars Hotel, 187 Angas Street, Adelaide, SA, 5000, Australia
This event is an informal gathering to hear from Fiona Krawczyk who is the Marketing Manager from Haigh’s Chocolates. Fiona has over 15 years experience in the tourism and hospitality sector with a focus on strategy, communications and digital.

Facebook Marketing: Insights into the Mighty Beast
2017-07-27 09:00 - 12:00 | The Alex Hotel, 50 James Street, Perth, WA, 6000, Australia
Facebook is always changing and it can be hard to keep up! Before you can truly succeed at digital marketing you need to ensure you have laid the correct foundations. We will go through the important technical aspects of the platform and ensure understanding of the various insights.
About the Presenter
Social media strategist, brand marketing specialist, public speaker, and coach Meg Coffey is uniquely positioned to provide a holistic range of services to individual businesses operating in niche industries. By combining research, in-depth experience, passion, and outcome-driven results, Meg creates business strategies that are individually tailored to her clients.

Storytelling & how to stay relevant in a digital content landscape
2017-08-03 07:00 - 09:00 | Fraser’s Restaurant, Fraser Avenue, West Perth, WA, 6005, Australia
The art of storytelling is an essential part of your brand and marketing strategy due to the changing online environment in which we engage our customers. Great content that tells your brand’s ‘story’ in a genuine and authentic way will resonate with your customer, and as a result word of mouth endorsements in the form of social sharing takes over. Your brand perception increases and so does your engagement, all whilst being light on your marketing wallet.

Transforming buyer behaviour through content
2017-08-03 07:00 - 09:00 | Fraser’s Restaurant, Fraser Avenue, West Perth, WA, 6005, Australia
With the marketing space changing so much over time, there is a number of different channels for brands to follow.
Even with these changes, marketers need to make the decision on what to prioritise with their marketing budget based on their industry. With budgets quite often being tight it is up to the marketing manager and their team to come up with creative ways to do what needs to be done. At this event you will learn how different organisations, at different levels are growing their brands, by changing the way they create and use content across different channels.

PR Writing
2017-08-14 | Clifton Melbourne, Level 1, 440 Collins Street, Melbourne, Victoria, 3000, Australia
Do you want to learn how to write more engaging copy for your clients or potential clients? At this event you will learn how you can engage your target audience. You will learn with various writing and planning tasks that will be specifically related to your current role. You will also learn about different public relations communications which include media releases, newsletters, annual reports plus more.

Data Scouts Industry Networking Drinks
2017-08-17 17:00 - 20:00 | Tazio, 66 Flinders Lane, Melbourne, Vic, 3000, Australia
Join Data Scouts for complimentary drinks and nibbles and network with your automation and CRM peers and Data Scouts alumni network.
This networking event will also have a quick talk from the Data Scouts team who will share with you latest industry insights and discuss the latest buzz around AI and Machine Learning.

The Rise of the Machines: AI in Marketing
2017-08-23 08:00 - 10:30 | WeWork Sydney, 333 George Street, Sydney, NSW, 2000, Australia
At this event you will be learning about the world of Artificial Intelligence (AI), what the future holds for AI, learn about all the bots, including how and why you should be using them and also how it will effect the marketing industry, including how to provide better insights on your current customers, detailed analysis and how you can identify prospective customers.
Speakers

Michelle Zamora, Head of Marketing, IBM Watson
Noor Hammad, Head of Product Marketing, Stackla
Ben Leane, Group Manager, Avanade

Understanding Facebook Advertising
2017-08-23 08:30 - 12:00 | The Alex Hotel, 50 James Street, Perth, WA, 6000, Australia
With there being millions of Facebook accounts all over the world, Facebook is a great way to advertise your business. It is a very powerful medium, if you know how to use it. This event has been created to show marketers how to use it, from Facebook Local, Running a campaign in Ads Manager to Tips and Tricks and everything in between.
The spots at this event are limited, so book now to avoid disappointment!

ADMA Global Forum
2017-08-24 - 2017-08-25 | Hilton Sydney, 488 Georges Street, Sydney, New South Wales, 2000, Australia
The ADMA Global Forum is not just another marketing event, it is the only conference that brings together some of the global experts in marketing, media, advertising and many more.
This conference is all opening your mind to what’s possible today, with best-in-class practices designed to change your perspective and to help move the industry to the next level.
Some of the experts include: Tom Betts, Financial Times; Matt Britton, YouthNation; Janice Chan, Starwood Hotels pus many more experts.

Marketing from the Inside-out
2017-08-29 07:00 - 09:00 | The Point, Albert Park, 10 Aquatic Drive, Albert Park, VIC, 3206, Australia
Your biggest brand advocates are right under your nose
The Global Chief Marketing Officer, Jeanniey Mullen, from Mercer is coming to Melbourne! At this event she is going to be teaching the way Mercer do marketing and the advantages of having it all start from the staff down and having the staff as your biggest advoctes. This event will be teaching how this approach with marketing drives incredible results.

Best Practice User Experience for Digital Marketers
2017-08-30 08:00 - 10:30 | The Cluster, 31 Queen Street, Melbourne, VIC, 3000, Australia
Every business needs customers; customers are who make a business. With the everything moving so quickly in the world it is important for marketers to give the customer the knowledge and information that they need fast and efficiently.
There are many different areas of digital marketing including website design, search engine optimisation, mobile and more. At this event you will hear from 2 experts who will share their experience in creating user first journeys to achieve digital marketing results.
Speakers:
Christian Newski – Manager UX/UI, Catch GroupDavid Kennedy – Experience Design Manager, Deloitte Australia
Thomas Corneteau – User Experience & InterfaceDesign, Carter Digital

LinkedIn Marketing Workshop
2017-08-30 10:00 - 12:00 | Cliftons Brisbane, Level 3, 288 Edward Street, Brisbane, Queensland, 5000, Australia
LinkedIn is the fastest growing social media platform at this moment, 3 out of 4 users are key decision makers – A perfect marketing channel for building brand awareness and creating business opportunities. This interactive workshop will give you the tools to build both your personal professional brand and your company’s brand on LinkedIn.

Social Media – Connecting Businesses to the World
2017-08-31 08:30 - 12:00 | Alex Hotel, 50 James Street, Perth, WA, 6000, Australia
Social Media is such an important part of anyone’s marketing plan. This event is designed to help you understand the platforms and the power that they have, you will be looking at Facebook, Twitter and Instagram. During this masterclass you will learn how social media communicates your brand, the basics of different social media platforms, content strategy and management plus much more.
The speaker is Meg Coffey, who is a social media strategist, brand marketing specialist, public speaker, and coach.

Put Social Media to Work for Your Business
2017-09-01 | Media School Studio – Sydney, 335 Clovelly Road, Clovelly, NSW, 2031, Australia
This is a one-day training event which will provide strategic thinking and practical tips. Throughout this course you will learn using different methods from examples of best practice, live online demonstrations to a practical component which focuses on your business plus many more things. It is for people who want to learn and use social media more efficiently and is ideal for those who work in a marketing, PR and advertising role.

How To Generate More Leads & Sales Online
2017-09-01 09:30 - 13:00 | Saxons Training Centre Perth, 1/140 St Georges Terrace, Perth, WA, 6000, Australia
At this 3.5 hour workshop you will be shown strategies for driving referrals, attracting and capturing more website traffic, building a healthy list and delivering a marketing message that converts.

Social Media Applications
2017-09-04 | Cliftons Sydney, Level 13, 60 Margaret Street, Sydney, Victoria, 2000, Australia
This is a one day intensive which will show those there the context of social media use for business. It will be presented using case studies, research plus other ways, the workshop will analyse the industries that are represented. You will have the opportunity to learn from others experience throughout the day.

Intrigue Summit
2017-09-05 - 2017-09-06 | Rydges Sydney Central, 28 Albion Street, Surry Hills, NSW, 2010, Australia
This conference is designed to be an interactive marketing and advertising event and has been tailored for different stages of your career, from global brand advertisers, digital agencies, online publishers plus many more!
This 2 day conference has different speakers from all of Australia and the APAC region, some of the topics the speakers will be talking on include:

SEO: How to be best friends with search engine algorithms and how to deal with those algorithms suddenly behaving like humans
Marketing Agencies: How to start, develop and manage a portfolio of marketing agencies for marketing success
Automation and Chatbots: How automation is changing the face of marketing and how you can embrace it and be successful

The line up of speakers include 2 keynotes:
Keynotes:

Amanda Herbert, VP, Marketing & Communications – Australia, New Zealand & Pacific Islands – Discovery Networks Asia Pacific
Scott Rigby, Head of Digital Transformation at Adobe

Plus:

Jessica Hamilton, IBM
Gemma Howells, Woolworths Group
Andrew O’Shea, Big Mobile
Suranga Priyashantha, Fairfax Media

Talking to the: Generations Australia 2017
2017-09-05 - 2017-09-07 | Mantra on Russell, 222 Russell Street, Melbourne, Victoria, 3000, Australia
3 day event full of forums, interactive workshops and discussions that will provide insights, examples and tips that will help to take your marketing strategies to the next level.
Day One: Marketing to Youth & Parents
Day Two: Gen Y & Gen Z
Day Three: Gen X & Baby Boomers
Sharing insights and learnings through case study presentations are:

Optus
WWF, Australia
The Movember Foundation
Transport Accident Commission
Kids Business Communication
Bureau of Metereology
Luna Park
Ntegrity Agency
Sydney Opera House(TBC)
LinkedIn
Madman Entertainment(TBC)
Blacktown Arts Centre

Copywriting Advanced Course
2017-09-06 | Karstens Sydney, 111 Harrington Street, Sydney, NSW, 2000, Australia
Copywriting is such an important component for marketers and their teams. This event is designed to take you to the next level and help you excel beyond the basic level. You will learn how to articulate an idea that is concise and engaging, learn how to produce industry standards, develop solid & original ideas plus much more!

Paid Digital Media Spotlight
2017-09-06 08:00 - 10:30 | Fishburners, Level 2, 155 Queen Street, Brisbane, QLD, 4000, Australia
Are you looking at different ways to acquire new customers for your business? At this event you will be learning how different organisations are using paid digital media in 2017 to get outcomes. There will be 3 industry experts discussing the media options that they use, which include social media, search, content plus many more!
The Speakers Are

Eve McCormack, Group Digital Director, Ikon Communications
Michael Petersen, Director, MyMediaTradingDesk
Sophie Howlie, Marketing Manager, Jetts Fitness

The Ultimate Growth Marketing Bootcamp [No Coding Required!]
2017-09-10 10:00 - 16:00 | Academy Xi, 66-68 Devonshire Street, Surry Hills, NSW, 2010, Australia
At this event you will learn the art of growth hacking and growth marketing and how to apply it to your business. You will learn the different channels that can be used from marketing, PR, social media and content marketing. This is for anyone who wants to understand the basics of growth hacking, anyone who wants a plan that they can implement straight away, traditional marketers who want to learn digital and anyone else in between.

Principles of Digital Marketing
2017-09-11 | Cliftons Sydney, Level 13, 60 Margaret Street, Sydney, Victoria, 2000, Australia
This event has been put together to help you understand different concepts of effectively using digital to promote your company or business. It will help you become familiar with the advantages of using digital in the forever changing marketing industry. This is a hands on workshop and will help those who need to skill up in the digital space.

Discover the Essential Skills and Practices for Writing Effective Digital Copy
2017-09-13 | Karstens Sydney, 111 Harrington Street, Sydney, NSW, 2000, Australia
Digital copywriting can be a challenge as the reader is in charge of what they read. The reader reads the message or email with their own eyes and choose their own journey through the information that they have received. At this event you will learn how to write for the web, landing pages, social, email; understand the fundamental differences between the traditional & digital world; understand the challenges and opportunities for writing for Google plus much more!
If you write for digital channels, oversee and review the production of digital campaigns , new to the task of writing for digital then this is the event for you.

Discover How to Leverage the Power of Data Analysis
2017-09-20 | Karstens Melbourne, 123 Queen Street, Melbourne, VIC, 3000, Australia
Do you want to learn how to understand Analytics better? At this event you will learn how to combine the right data with the right techniques to answer the marketing questions that you have. This course will help you realise the potential that you can unlock to help enrich your marketing. Through practice and a selection of easy to use tools you will be able to go to the next level with your marketing.
If you are a marketer who wants to understand how to use analysis to help marketing decisions or if you want to have a go at simulated marketing challenges using a range of accessible and useful tools then this is the event for you!

UX and the Customer Journey
2017-09-20 08:00 - 10:00 | WeWork Sydney, 333 George Street, Sydney, NSW, 2000, Australia
With everything being so readily available and easily accessible online, it is more important than ever to ensure you know your customers, not just target them. It is also extremely important too have user experience techniques fast and efficient.
The speakers include:

David Pope, UX Designer, Commonwealth Bank
Henry Cho, Head of Mobile User Experience & AI, Upwire
Ryan Hoffmann, Senior UX Designer, Hotels Combined
Christopher Marklew, UX/UI Head of Design at Salmat

Our speakers will share their experience in creating UX focused customer journeys to achieve digital marketing results.

eCommerce Growth Marketing Event Expert Speakers with Big Brand Experience
2017-09-27 18:30 - 20:30 | Freelancer, Level 20 World Square, 680 George Street, Sydney, NSW, 2000, Australia
Do you run or work for a eCommerce business and want to learn more about Growth Marketing? We have two expert speakings sharing a wealth of information. The speakers are: Trent Allan, Head of eCommerce & James Norquay, Director of SEO & Content Marketing.

Millennials Marketing Conference
2017-09-28 | Sir John Clancy Auditorium, 9 High Street, Kensington, NSW, 2033, Australia
The Millennials Marketing Conference is an expertly curated single stream extravaganza bringing you the latest insights, research & networking activities to give you the edge on millennial consumers.
Hear from some of the most influential thought leaders in the industry including BuzzFeed, Junkee Media, Pedestrian, MTV, Contiki, oOh! Media + many more!
This event is for senior decision makers including marketing directors, CEO’s, social media managers, account managers & agencies.
