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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260218
DTEND;VALUE=DATE:20260219
DTSTAMP:20260404T155018
CREATED:20251231T000522Z
LAST-MODIFIED:20251231T073703Z
UID:27228-1771372800-1771459199@marketing.com.au
SUMMARY:Digital Marketing Essentials
DESCRIPTION:Facebook\, Twitter\, Instagram\, TripAdvisor – names you’ve probably heard\, but do you know how to use these rapidly growing platforms to promote your business and engage with current and potential customers? \nThis session examines a range of digital marketing options\, including social media\, email marketing and blogging\, to help you understand what would work for your business. \nThis topic covers:\n\nThe best social media platforms to use for your customers\nHow often to post\nIn-depth looks at Facebook\, Twitter\, LinkedIn\, YouTube\, Pinterest and Instagram\nIdeas for creating content\nAn introduction to blogging\nEmail marketing\nMobile marketing\nUnderstanding review sites\n\nYou’ll receive a practical workbook that will help you to clarify your digital marketing strategy\, and there will be an opportunity to ask questions. \nThis session is the ideal starting point if you’re feeling overwhelmed by social media. Or perhaps you’ve set up your Facebook page and aren’t getting the results you expected.
URL:https://marketing.com.au/event/digital-marketing-essentials-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Perth,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260219
DTEND;VALUE=DATE:20260220
DTSTAMP:20260404T155018
CREATED:20251026T112353Z
LAST-MODIFIED:20251026T113212Z
UID:27153-1771459200-1771545599@marketing.com.au
SUMMARY:Privacy & Compliance for Marketers
DESCRIPTION:In today’s digital age\, data plays a crucial role in marketing strategies. However\, with great power comes great responsibility. This course is designed to help marketing professional ensure that the collection\, management\, and utilization of data is done in a compliant and ethical manner. \nWith an emphasis on privacy\, this course equips marketers with the necessary skills to navigate the complex landscape of data regulations and minimize risk in their marketing activities breaching regulations and avoid the significant impacts that can result from a breach.
URL:https://marketing.com.au/event/privacy-compliance-for-marketers-4/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260224
DTEND;VALUE=DATE:20260225
DTSTAMP:20260404T155018
CREATED:20251231T031707Z
LAST-MODIFIED:20251231T073703Z
UID:27254-1771891200-1771977599@marketing.com.au
SUMMARY:Social media strategy workshop – One Day Strategy Deep Dive
DESCRIPTION:This full-day workshop is more than just a learning experience—it’s an investment in your brand’s future.\n\n\n\n With personalised [and intimate] attention and actionable insights\, you’ll leave not just with knowledge … but with a  plan to ensure that your social media strategy links to the reason your brand is one of those hard-to-forget [for all of the right reasons] online brands.
URL:https://marketing.com.au/event/social-media-strategy-workshop-one-day-strategy-deep-dive/
LOCATION:Melbourne\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260224
DTEND;VALUE=DATE:20260225
DTSTAMP:20260404T155018
CREATED:20260118T072214Z
LAST-MODIFIED:20260121T024806Z
UID:27325-1771891200-1771977599@marketing.com.au
SUMMARY:The Marketing Analytics Symposium Sydney (MASS) 2026
DESCRIPTION:The best marketing decisions are backed by rigorous research. The best research creates real-world impact.\nJoin 150+ marketing researchers and industry leaders at Australia’s only symposium designed for both. Where academic rigour meets business application. \nThe Marketing Analytics Symposium Sydney (MASS)\, in its fifth edition\, is a distinguished annual event hosted by the University of New South Wales Sydney. As the foremost event in the Australian marketing analytics landscape\, MASS is recognised as the most significant gathering of marketing analytics professionals and academics from across the southern hemisphere. \nSet in the iconic International Convention Centre Darling Harbour\, MASS 2026 promises an impressive line-up of keynote and guest speakers. \nThe Challenge We’re Solving\nMarketing analytics research is advancing rapidly. Yet most of that research never reaches the practitioners who could apply it. And most practitioners are making critical decisions without access to the latest evidence-based frameworks. \nYou’re facing budget pressure\, privacy reforms\, and AI integration with limited time to sift through academic literature. You need frameworks that work\, backed by rigorous research\, explained in language you can use Monday morning. \nMASS brings both groups together. Researchers present to audiences ready to implement. Practitioners access evidence before competitors. Both benefit from perspectives they wouldn’t encounter anywhere else. \nFeatured Speakers\nIndustry Leaders:\n\nOmer Shai – Global CMO\, WIX\nKat Warboys – APAC Marketing Director\, HubSpot\nSophie McKay – Head of APAC Marketing\, Notion\nLisa Turnbull – CMO\, Encompass\nLucio Ribeiro – Chief AI & Innovation Officer\, TBWA\n\nWorld-Leading Academics:\n\nProf Bernd Skiera (Goethe University\, European Marketing Academy Distinguished Scholar) – Growing via new vs existing customers: which path wins?\nProf Vijay Viswanathan (Northwestern University) – Why AI works for some firms and fails for others\nProf Thomas Reutterer (Vienna University) – Winning in generative search: How to show up when customers ask ChatGPT instead of Google\nProf Dominik Papies (Tuebingen University) – The dark side of influencer marketing: What the data really shows\nDr Ta-Wei Huang (National University of Singapore) – Personalisation without guesswork: Predicting what works for which customers\n\nProgram Highlights – Tuesday 24 February\nIndustry + Academic Track:\n\nAI-human collaboration – How AI augmentation is reshaping B2B sales and marketing operations\nE-commerce dynamics – Competition strategies\, algorithmic decision-making\, and platform ecosystems\nFirm-level marketing intelligence – Does AI actually drive performance? Turning abstract marketing concepts into actionable data\nLarge Language Models – AI adoption in customer complaints\, content optimisation for generative search\, consumer-facing AI applications\nVisual AI in marketing – How machines perceive visual marketing compared to humans\, video advertisement evaluation\nCustomer relationship management – Intervention personalisation\, incrementality testing\, customer acquisition vs retention strategies\nInfluencer marketing & consumer data – Investment advice on social platforms\, profile inconsistencies\, data breach impacts\n\nPanel Spotlight: “The Metrics That Matter: When Brand Building Pays Off (And When It Doesn’t)”\nDate: Tuesday 24 February 2026\nLocation: International Convention Centre\, Darling Harbour\, Sydney \nWhere marketing decisions meet research evidence.
URL:https://marketing.com.au/event/the-marketing-analytics-symposium-sydney-mass-2026/
LOCATION:International Convention Centre Sydney\, Darling Drive\, Darling Harbour\, NSW\, 2000\, Australia
CATEGORIES:Advertising,AI,All Event Locations,All Event Topics,All Event Types,Brand,Communications,Conference,Content Marketing,Copywriting,Data,Design,Digital Marketing,Management,Market Research,Marketing,Presentation,Sydney,Website
ATTACH;FMTTYPE=image/jpeg:https://marketing.com.au/wp-content/uploads/2026/01/MASS2026-Featured-Event-v2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260225
DTEND;VALUE=DATE:20260227
DTSTAMP:20260404T155018
CREATED:20251231T042921Z
LAST-MODIFIED:20251231T073703Z
UID:27273-1771977600-1772150399@marketing.com.au
SUMMARY:CMO Summit 2026
DESCRIPTION:At the CMO Summit\, you will experience a dynamic programme featuring visionary keynote presentations\, real-life case studies and interactive forums delivered by compelling speakers and expert moderators.\n\n\nThe CMO Summit is an invitation-only\, premium forum bringing together leading marketing executives\, innovative agencies and solution providers. The summit’s content is aligned with key marketing challenges and interests\, relevant market developments\, and practical\, progressive ideas and strategies adopted by successful pioneers.\n\nThe CMO Summit provides a platform that helps Australia’s leading marketing executives evaluate and partner with relevant agencies and solution providers\, while we connect innovative marketing companies with these chief marketers.
URL:https://marketing.com.au/event/cmo-summit-2026/
LOCATION:InterContinental Sydney Double Bay\, NSW
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260226
DTEND;VALUE=DATE:20260227
DTSTAMP:20260404T155018
CREATED:20251231T032654Z
LAST-MODIFIED:20251231T073703Z
UID:27256-1772064000-1772150399@marketing.com.au
SUMMARY:Canva for Social Media
DESCRIPTION:You’ll finally know exactly what to do\, from creating cover photos for your reels to designing highlight graphics that people actually click on. Oh\, and those carousel templates you’ve been avoiding? You’ll master them.
URL:https://marketing.com.au/event/canva-for-social-media/
LOCATION:Melbourne\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Design,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20260304T080000
DTEND;TZID=Australia/Melbourne:20260304T170000
DTSTAMP:20260404T155018
CREATED:20251231T055707Z
LAST-MODIFIED:20251231T073703Z
UID:27295-1772611200-1772643600@marketing.com.au
SUMMARY:Intrigue MAdVerse Sydney 2025
DESCRIPTION:Welcome to the next frontier of marketing innovation — Intrigue MAdVerse Summit\, Sydney 2026!This isn’t just another event. It’s a bold movement shaping the future of digital marketing and MarTech. Brought to you by Salesgasm\, a global force in transformative conferences\, the Sydney edition marks the beginning of a new chapter in the MAdTech revolution.​At Intrigue MAdVerse\, we don’t just host summits — we craft immersive experiences. Here\, thought leaders\, disruptors\, and visionaries gather to challenge norms\, share bold ideas\, and unlock new possibilities in marketing technology.​Join us in vibrant Sydney\, where innovation meets inspiration by the harbour. Let’s push boundaries\, spark connections\, and co-create what’s next in marketing.​The future is calling — and it’s happening at MAdVerse 2026.
URL:https://marketing.com.au/event/intrigue-madverse-sydney-2025/
LOCATION:PARKROYAL\, 150 Day St\, Sydney NSW 2000 Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260310
DTEND;VALUE=DATE:20260311
DTSTAMP:20260404T155018
CREATED:20251231T030648Z
LAST-MODIFIED:20251231T073703Z
UID:27243-1773100800-1773187199@marketing.com.au
SUMMARY:Your thought leadership design\, and implementation\, in 2026
DESCRIPTION:Thought leadership isn’t just about posting on social media — it’s about owning your space\, shaping conversations\, and building trust at scale. In 2026\, with algorithms shifting toward authenticity and authority\, it’s never been more important to design a deliberate thought leadership strategy that cuts through noise and positions you as the go-to voice in your industry. \nIn this high-impact one-hour Lunch n’ Learn\, we’ll go beyond the “what” and the “why” of thought leadership to dive deep into the HOW. You’ll walk away with a clear roadmap for designing your presence\, creating the kind of content that earns attention [and respect]\, and implementing systems that make it sustainable long after inspiration fades. \nWhat we’ll cover: \n\nThe state of thought leadership in 2026: trends\, shifts\, and what’s changed\nHow to define your unique positioning so you stand out in crowded feeds\nThe anatomy of high-performing thought leadership content [formats\, storytelling styles\, and social SEO tactics]\nBuilding your thought leadership flywheel: turning one idea into a system of ongoing content\nPractical implementation strategies — from planning to batching to distribution\nHow to measure impact beyond vanity metrics [authority\, influence\, inbound opportunities]\nReal-world examples of thought leaders driving growth through social media in 2026
URL:https://marketing.com.au/event/your-thought-leadership-design-and-implementation-in-2026/
LOCATION:Online
CATEGORIES:Advertising,AI,All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Copywriting,Digital Marketing,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260311
DTEND;VALUE=DATE:20260313
DTSTAMP:20260404T155018
CREATED:20251231T031423Z
LAST-MODIFIED:20251231T073703Z
UID:27251-1773187200-1773359999@marketing.com.au
SUMMARY:The Comeback Conference 2026
DESCRIPTION:Here at The Digital Picnic\, we’re bringing together some of Australia’s best minds in marketing for 2 days packed full of learning\, networking and growth. \nYou’ll upskill from some of Australia’s very best marketing trainers\, as well as experience candid conversations with some of Australia’s most loved businesses.
URL:https://marketing.com.au/event/the-comeback-conference-2026/
LOCATION:The Timber Yard\, Port Melbourne\, VIC
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260318
DTEND;VALUE=DATE:20260319
DTSTAMP:20260404T155018
CREATED:20251231T050038Z
LAST-MODIFIED:20251231T073703Z
UID:27280-1773792000-1773878399@marketing.com.au
SUMMARY:Retail Fulfilment Show 2026
DESCRIPTION:Australia’s leading Retail Fulfilment Show returns in 2026 with a renewed focus on growth\, innovation and resilience in the face of rising operational costs and shifting consumer expectations. \nAkolade’s Retail Fulfilment Show is where retail\, eCommerce\, logistics\, and supply chain leaders come together to transform their fulfilment models for speed\, scale\, and sustainability. \nThis is more than just a logistics event\, it’s a summit for strategic retail transformation. From data driven inventory planning and last mile innovation to risk management\, compliance and customer centric eCommerce\, this is your opportunity to benchmark against industry leaders\, gain future ready insights and build partnerships that drive meaningful outcomes.
URL:https://marketing.com.au/event/retail-fulfilment-show-2026-2/
LOCATION:Melbourne Convention & Exhibition Centre\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260318
DTEND;VALUE=DATE:20260320
DTSTAMP:20260404T155018
CREATED:20250826T114125Z
LAST-MODIFIED:20250826T114914Z
UID:27044-1773792000-1773964799@marketing.com.au
SUMMARY:Retail Fulfilment Show 2026
DESCRIPTION:Australia’s leading Retail fulfilment Show returns in 2026 with a renewed focus on growth\, innovation and resilience in the face of rising operational costs and shifting consumer expectations.\n\nAkolade’s Retail Fulfilment Show is where retail\, eCommerce\, logistics\, and supply chain leaders come together to transform their fulfilment models for speed\, scale\, and sustainability. \nThis is more than just a logistics event\, it’s a summit for strategic retail transformation. From data driven inventory planning and last mile innovation to risk management\, compliance and customer centric eCommerce\, this is your opportunity to benchmark against industry leaders\, gain future ready insights and build partnerships that drive meaningful outcomes.
URL:https://marketing.com.au/event/retail-fulfilment-show-2026/
LOCATION:Melbourne Convention and Exhibition Centre
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260319
DTEND;VALUE=DATE:20260320
DTSTAMP:20260404T155018
CREATED:20250830T120422Z
LAST-MODIFIED:20250907T022313Z
UID:27064-1773878400-1773964799@marketing.com.au
SUMMARY:Future Media Forum 2026
DESCRIPTION:Across one impactful day\, attendees explored the future of advertising through candid conversations\, strategic insights\, and high-level networking – tackling themes like retail media\, identity\, AI\, and the evolution of attention. \nIn 2025\, the Future Media Forum brought together over 330 senior leaders from across the media ecosystem: brands\, agencies\, media owners\, and technology partners -cementing its place as the definitive annual gathering for Australia’s digital media industry. \nWhat sets the Forum apart? It’s deliberately designed as a single-day event in the heart of Sydney – making it efficient for a time-poor industry\, while maximising the value of getting the entire ecosystem together in one room. \nWe return on 19 March 2026\, bringing fresh perspectives\, deeper conversations\, and even stronger connections.
URL:https://marketing.com.au/event/future-media-forum-2026/
LOCATION:ILUMINA\, NSW
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Brand,Conference,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260319
DTEND;VALUE=DATE:20260320
DTSTAMP:20260404T155018
CREATED:20251231T060421Z
LAST-MODIFIED:20251231T073702Z
UID:27301-1773878400-1773964799@marketing.com.au
SUMMARY:The Future Media Forum 2026
DESCRIPTION:Designed for deeper strategic thinking and meaningful industry connections\, the sophomore edition of the Future Media Forum builds on the inaugural event by looking to 2026 and how we address the next wave of industry transformation. \nOur mission is to strike the balance between sessions that give a platform to in-depth case-studies on the challenges faced by brand marketers\, and their agency partners\, whilst shining a light into the future of where we are headed as an industry. We hope the topics for 2026 walk that line.
URL:https://marketing.com.au/event/the-future-media-forum-2026/
LOCATION:ILUMINA\, NSW
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,PPC
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260320
DTEND;VALUE=DATE:20260321
DTSTAMP:20260404T155018
CREATED:20251231T050345Z
LAST-MODIFIED:20251231T073702Z
UID:27282-1773964800-1774051199@marketing.com.au
SUMMARY:Sydney SEO Conference 2026
DESCRIPTION:The 7th edition will take place in Sydney on Friday March 20th\, 2026. Get your ticket for the largest SEO and growth event in Australia. Mastermind will take place on Thursday March 19th 2026.
URL:https://marketing.com.au/event/sydney-seo-conference-2026/
LOCATION:Amora Hotel Jamison\, NSW
CATEGORIES:All Event Locations,All Event Topics,All Event Types,SEO,Sydney,Website
ORGANIZER;CN="Prosperity Media":MAILTO:james(at)prosperitymedia.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260331
DTEND;VALUE=DATE:20260401
DTSTAMP:20260404T155018
CREATED:20251231T044946Z
LAST-MODIFIED:20251231T073702Z
UID:27276-1774915200-1775001599@marketing.com.au
SUMMARY:Data & AI Summit NSW 2026
DESCRIPTION:This summit will bring together senior data and AI leaders to explore the transformative effects of current innovations\, fostering cross-industry collaboration\, and maximising the strategic potential of data. \n\n\n\n\n\n\nAs organisations continue to disrupt their industries through better use of data\, it has never been more crucial for business leaders to understand how data in and around the organisation can transform business models. \nThe Data & AI Summit will bring together senior data and AI leaders to explore how organisations are leveraging the latest capabilities of AI\, as well as the best practices and principles that drive the creation of agile data strategies.
URL:https://marketing.com.au/event/data-ai-summit-nsw-2026/
LOCATION:ICC Sydney\, 14 Darling Drive\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Data,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260331
DTEND;VALUE=DATE:20260402
DTSTAMP:20260404T155018
CREATED:20251231T050544Z
LAST-MODIFIED:20251231T073702Z
UID:27285-1774915200-1775087999@marketing.com.au
SUMMARY:Content Summit Australia 2026
DESCRIPTION:Content Summit Australia is where marketers\, strategists and creatives come together to talk all things content – from brand storytelling and strategy to social\, video\, design and audience engagement. \n\n\n\n\n\nFeaturing two packed days at the Brisbane Powerhouse\, you’ll hear from the people and brands doing content best\, through inspiring keynotes\, real-talk panels and deep thinky sessions across three dedicated content tracks.
URL:https://marketing.com.au/event/content-summit-australia-2026/
LOCATION:Brisbane Powerhouse\, QLD\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Conference,Content Marketing,Copywriting,Graphic Design,Queensland
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20260331T080000
DTEND;TZID=Australia/Melbourne:20260401T170000
DTSTAMP:20260404T155018
CREATED:20250830T053100Z
LAST-MODIFIED:20260301T113034Z
UID:27061-1774944000-1775062800@marketing.com.au
SUMMARY:Customer 360 Symposium 2026
DESCRIPTION:The Customer 360 Symposium is back for its 13th year\, bigger and better than ever\, bringing together over 150 of the most influential CX and Customer Insights leaders from the leading organisations in Australia and New Zealand. \nThe event takes place in the beautiful Hunter Valley\, where for two days\, delegates can escape the distractions of the daily routine\, reconnect with their peers in the beautiful countryside\, and spend time focusing on the ever-changing world of customer experience and insights that we find ourselves in today. \nThe landscape is rapidly evolving. Customer needs\, behaviours and expectations changing at speed; developments in the technology landscape are creating new and exciting ways for us to understand and connect with our customers; and a challenging economic environment is emphasising the importance of demonstrating our impact as CX leaders. \nThis conference programme\, crafted by an influential panel of advisory board members\, will delve deeper into customer strategy than ever before\, exploring what the road ahead looks like for us as CX and customer insight leaders\, through a series of in-person international keynotes and inspiring local case studies. It has been designed to challenge our thinking and inspire change\, encouraging attendees to candidly discuss industry opportunities and challenges in shaping the future of our customer experience strategies. \nIt’s so easy to get caught up in the daily grind\, but this is an unrivalled opportunity to step outside of the routine and away from the to-do list.
URL:https://marketing.com.au/event/customer-360-symposium-2026/
LOCATION:Rydges Resort Hunter Valley\, NSW
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Design,Presentation,Sydney,UX
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20260403T080000
DTEND;TZID=Australia/Melbourne:20260403T170000
DTSTAMP:20260404T155018
CREATED:20260403T060159Z
LAST-MODIFIED:20260403T065233Z
UID:27405-1775203200-1775235600@marketing.com.au
SUMMARY:Retention Marketing Strategy
DESCRIPTION:Looking to turn one-time buyers into repeat customers? Learn how to create smart\, strategic retention programs that grow value and loyalty. \n\nThis course is designed to help you build meaningful customer relationships that last. \nYou’ll learn how to keep customers engaged\, encourage repeat purchases and turn buyers into loyal advocates – by applying practical\, proven strategies. \nBy the end\, you’ll have a clear understanding of the frameworks\, psychology and program types that keep customers coming back. \n\n\n\nWhat you’ll learn \n\n\nYou’ll build the skills to design smart\, customer-first retention strategies. By the end of this course\, you’ll be able to: \n\nUnderstand what drives loyalty and long-term engagement\nIdentify the right program type – from lifecycle to win-back and advocacy\nCreate compelling customer value propositions with both hard and soft benefits\nUse data and analytics to uncover insights and measure impact\nAlign retention activities with brand strategy and broader marketing goals
URL:https://marketing.com.au/event/retention-marketing-strategy/
LOCATION:VIC
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260407
DTEND;VALUE=DATE:20260408
DTSTAMP:20260404T155018
CREATED:20260403T052117Z
LAST-MODIFIED:20260403T065233Z
UID:27381-1775520000-1775606399@marketing.com.au
SUMMARY:AI Ready for Marketers
DESCRIPTION:An 8-week\, marketing-first program designed to help modern marketing teams move from AI experimentation to confident\, governed execution — using real tools\, real workflows and real campaigns.  \nReal Tools. Real Strategy. Real-World AI. \n\n\nAI Ready for Marketers is an 8-week online program built to give you the confidence and practical skills to harness AI across the entire marketing cycle. You’ll learn directly from senior marketers\, AI pioneers\, and technology experts while building your own AI-enabled campaign. \nWhat Makes This Course Different \n\nMarketing-first design: purpose-built for marketers\, not technologists.\nInside stories from leading brands: hear directly from senior marketers as they share how AI is transforming their campaigns\, teams\, and results.\nLive tool demos so you can see AI in action and understand how to apply it.\nPractical portfolio: graduate with a complete AI-enabled campaign ready to roll out in your own organisation.\nBadge of recognition: earn your AI Ready Marketer credential to showcase your capability.\n\nThe course includes: \n\n8 weekly on-demand modules. Self-paced lessons covering the full marketing lifecycle through the lens of AI.\nWeekly live “The Wrap” sessions. Live Q&A and discussions with AI in marketing experts\, industry SMEs and guest practitioners.\nCohort community. Connect with other marketers\, share ideas\, ask questions and learn together.\nAccess to video insights. Weekly exclusive interviews with CMOs\, SMEs and technology leaders to deepen understanding and bring concepts to life.\nCertification. Receive an ACAM “AI Ready for Marketers” certificate upon completion.\n\nKey Details \n\nStart date: 6 April\nFormat: 8 weeks online | 3 hours per week of pre-recorded modules to watch in your time \nThe weekly live sessions/Q&As are from 12.30 to 1.30pm every Friday. They are also recorded and sent to all participants straight after via email. \nACAM “AI Ready Marketer” Certificate\n\nWho should attend \nThis course is perfect for mid-to-senior marketers across enterprises\, agencies\, and SMEs who want to stay ahead of the curve. Whether you enrol as an individual or bring your whole team\, you’ll gain the skills to confidently lead AI adoption in your organisation. \nWhat You’ll Learn \n\nHow to apply AI to every stage of marketing: from strategy and insights\, to creative\, media\, CX\, measurement\, and workflow.\nHands-on experience with leading AI tools\, shown in action. Not just theory.\nReal-world lessons from marketing leaders\nHow to embed ethics\, data\, and governance into AI-powered marketing.\n\nCourse content \nModule 1: Introduction to AI \n\n101 AI in marketing\nData and AI – What every marketer needs to know\nLaw\, ethics and compliance – Ensuring responsible use of AI\nMeasuring the impact of AI investments\nSME interview – Dr Suresh Sood\, UTS – Five cool AI tricks\nSME interview – Luise Cummins ACAM – Prompt like a Pro\nSME interview – Andrea Roberts\, Aviana – Custom GPTs\nSME interview – Kieran Hagan\, IBM – The importance of data readiness\n\nModule 2: Insights\, strategy and brand \n\nThe AI revolution – insights\, strategy and brand part 1: Market research\nThe AI revolution – insights\, strategy and brand part 2: Personas and segmentation\nThe AI revolution – insights\, strategy and brand part 3: Brand tracking\nSME interview – Naomi O’Connor Woolworths – AI driven insights\nSME interview – Celia Harding\, LEOPRD – Brand visibility in the age of AI\nSME interview – Libby Hodgson – ROI with Purpose: UNICEF’s Lessons in segmentation\, ethics and impact\nTech Insider – Ideally\nTech insider – Evidenza\nIndustry viewpoint – Ipsos\nCase Study – Zaras use of AI in customer segmentation\n\nModule 3: Content and Creative \n\nCore: AI for content and creative\nCore: SME interview: Suresh Sood\, UTS – AI in action: image\, video\, audio creation\nCore: Tech insider: Adobe\nSME interview: Miki Luong\, IBM – How IBM scaled creativity with AI\nTech insider: Jasper.ai\nCase study: How Unilever used AI to make soap go viral\n\nModule 4: Search and Discoverability \n\nCore: AI implications: Search and discoverability\nCore: SME interview: Celia Harding\, Leoprd – Building trust\, authority and visibility in the AI era\nCore SME interview: Lexie Alker\, Thomson Reuters – From search to summaries\nTech Insider: Adobe\n\nModule 5: Media and Channel optimisation \n\nSuperpower 1: Signals for insight\nSuperpower 2: Predictive planning\nSuperpower 3: Personalisation\nSuperpower 4: Optimisation\nSuperpower 5: Feedback\nRisks\, safeguards and what’s next\nSME interview: Gemma Dawkins\, PHD & Alex Pacey\, OMG – AI in media planning and buying\nTech Insider: Wondaris\nCase study: Nespresso – dynamic creative optimisation at scale\n\nModule 6: Customer Experience and Personalisation \n\nPart 1: Awareness\nPart 2: Consideration\nPart 3: Purchase\nPart 4: Onboarding\nPart 5: Use and support\nPart 6: Loyalty and advocacy\nSME Interview: Anthony O’Byrne\, Kayo Sports & Binge – Beyond Broadcast: How Foxtel personalised experiences with AI\nSME Interview: Kate Limbach Clarke\, Quantium – Personalisation that scales: Turning predictive insights into customer value\nSME Interview: Kirsten Hasler\, IKEA – Insights to action: Personalising the IKEA journey with AI\nCase study: Woolworths AI driven personalisation in the everyday rewards program\n\nModule 7: Measurement and ROI \n\nMeasuring marketing with AI\nSME interview: Lexie Walker\, Thomson Reuters – Using AI to prove marketing ROI\nTech insider: Meltwater\nTech Insider: Xpon\nTech Insider: Salesforce\nCase Study: THE ICONIC – How real time campaign effectiveness tracing improved ROI\n\nModule 8: Operations and workflows \n\nAI impact on marketing operations and workflows\nSME interview: Aaron Michie\, Foxtel – Transforming marketing operations with AI\nSME interview: Bree McAusland\, Procore – Using AI to streamline operations\nTech Insider: Aether\nTech Insider: Adobe – AI for campaign management\nBonus Module – AI agents\nAI agents for marketers – from tasks to autonomous actions\nTech Insider: Salesforce AI agents\nSME interview: Dave King\, Move37 – AI agents Part 1\nSME interview: Dave King\, Move37 – AI agents Part 2\nResources\n\nOther benefits: \nAttendees of the course will receive ongoing access to the Air Hub community which will have ongoing fresh high value content and will be able to access to the course for 6 months after completion of the course
URL:https://marketing.com.au/event/ai-ready-for-marketers/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Content Marketing,Data,Digital Marketing,Online,Presentation,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260414
DTEND;VALUE=DATE:20260415
DTSTAMP:20260404T155018
CREATED:20251231T030827Z
LAST-MODIFIED:20251231T073702Z
UID:27245-1776124800-1776211199@marketing.com.au
SUMMARY:Your Instagram broadcast strategy [what everyone is sleeping on in 2026]
DESCRIPTION:Instagram Broadcast Channels are one of the most underutilised tools in the 2026 marketing toolkit — and yet\, they’re quietly driving some of the highest engagement and conversion rates on the platform. While everyone else is stuck in the scroll\, you could be building a community that feels closer\, more connected\, and ready to take action. \nIn this one-hour virtual Lunch n’ Learn\, we’ll uncover why broadcast channels are the smartest move for brands and business owners and creators right now\, and show you exactly how to design\, launch\, and grow a channel that cuts through the algorithm. You’ll leave with a plug-and-play strategy for building intimacy at scale — the kind that translates directly into growth\, loyalty\, and sales. \nWhat we’ll cover: \n\nWhy broadcast channels are Instagram’s most overlooked [and undervalued] feature in 2026\nHow to set up and structure a broadcast channel that delivers value without burning you out\nContent frameworks that keep subscribers engaged and wanting more\nHow to integrate broadcast channels into your wider Instagram + funnel strategy\nMonetisation opportunities: turning broadcast engagement into bottom-line results\nCase studies of brands and creators successfully using broadcast to drive growth\nStep-by-step guide to implementing your own broadcast strategy immediately
URL:https://marketing.com.au/event/your-instagram-broadcast-strategy-what-everyone-is-sleeping-on-in-2026/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260415
DTEND;VALUE=DATE:20260416
DTSTAMP:20260404T155018
CREATED:20260403T045616Z
LAST-MODIFIED:20260403T065233Z
UID:27369-1776211200-1776297599@marketing.com.au
SUMMARY:Brand strategy in a post-digital world: what still matters and what must change
DESCRIPTION:Brand strategy is being challenged like never before. AI\, platforms\, performance media and creator economies have changed how brands are built\, experienced and scaled. Yet the fundamentals still matter. \nThis practical\, thought-provoking webinar reframes brand strategy for the modern era\, helping marketers understand which principles remain timeless\, which must evolve\, and how to apply brand thinking in a world dominated by data\, digital channels and AI-driven decision making. \nMany organisations are investing heavily in digital\, AI and performance marketing — but without a clear brand strategy\, these efforts often fail to compound long-term value. \nIn this session\, you’ll revisit the origins and foundations of branding\, then explore how brand strategy must adapt to today’s fragmented\, algorithm-led and experience-driven environment. Drawing on real-world examples and contemporary frameworks\, this webinar equips marketers with practical tools to build relevance\, differentiation and commercial impact in a post-digital world. \nWhether you work in brand\, digital\, growth or leadership roles\, this session will help you reconnect strategy to execution with real world brand to business outcomes.
URL:https://marketing.com.au/event/brand-strategy-in-a-post-digital-world-what-still-matters-and-what-must-change/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260415
DTEND;VALUE=DATE:20260416
DTSTAMP:20260404T155018
CREATED:20260403T051932Z
LAST-MODIFIED:20260403T065233Z
UID:27379-1776211200-1776297599@marketing.com.au
SUMMARY:Brand strategy in a post-digital world: what still matters and what must change
DESCRIPTION:Brand strategy is being challenged like never before. AI\, platforms\, performance media and creator economies have changed how brands are built\, experienced and scaled. Yet the fundamentals still matter. \nThis practical\, thought-provoking webinar reframes brand strategy for the modern era\, helping marketers understand which principles remain timeless\, which must evolve\, and how to apply brand thinking in a world dominated by data\, digital channels and AI-driven decision making. \nMany organisations are investing heavily in digital\, AI and performance marketing — but without a clear brand strategy\, these efforts often fail to compound long-term value. \nIn this session\, you’ll revisit the origins and foundations of branding\, then explore how brand strategy must adapt to today’s fragmented\, algorithm-led and experience-driven environment. Drawing on real-world examples and contemporary frameworks\, this webinar equips marketers with practical tools to build relevance\, differentiation and commercial impact in a post-digital world. \nWhether you work in brand\, digital\, growth or leadership roles\, this session will help you reconnect strategy to execution with real world brand to business outcomes.
URL:https://marketing.com.au/event/brand-strategy-in-a-post-digital-world-what-still-matters-and-what-must-change-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260420
DTEND;VALUE=DATE:20260421
DTSTAMP:20260404T155018
CREATED:20260403T052748Z
LAST-MODIFIED:20260403T065233Z
UID:27387-1776643200-1776729599@marketing.com.au
SUMMARY:Association Communications Summit 2026
DESCRIPTION:This comprehensive one-day event will provide delegates with an understanding of the current issues and trends emerging from associations producing communications across multiple platforms and walk away with some practical tips and tools that they can apply in their respective associations. Suitable for delegates from associations\, industry bodies and not-for profit organisations. \n\n\n\n\n\n\nWHO SHOULD ATTEND?\nPublications | Marketing | Communications | Public Affairs | Media | Member Liaison | Member Engagement | Members Services | Membership
URL:https://marketing.com.au/event/association-communications-summit-2026/
LOCATION:RYDGES WORLD SQUARE\, 389 Pitt Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260421
DTEND;VALUE=DATE:20260422
DTSTAMP:20260404T155018
CREATED:20260403T045816Z
LAST-MODIFIED:20260403T065233Z
UID:27371-1776729600-1776815999@marketing.com.au
SUMMARY:IAB Australia Affiliate & Partnership Marketing Summit Sydney 2026
DESCRIPTION:The annual Affiliate and Partnerships Marketing Summit is the event where all sides of the market come together to discuss the big industry topics\, review the market and showcase great work. \nThe 2026 event will include: \n\nNew Affiliate and Partnership Marketing State of the Nation research\nBrand Visibility – the role of affiliate content and commerce in a changing world of discovery\nNew case study – driving growth through affiliate marketing\nMarket innovation\, measurement and responsibility
URL:https://marketing.com.au/event/iab-australia-affiliate-partnership-marketing-summit-sydney-2026/
LOCATION:NSW Teachers Federation Auditorium\, NSW
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Presentation,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260422
DTEND;VALUE=DATE:20260425
DTSTAMP:20260404T155018
CREATED:20260403T052457Z
LAST-MODIFIED:20260403T065233Z
UID:27385-1776816000-1777075199@marketing.com.au
SUMMARY:iMedia Retail Summit Australia 2026
DESCRIPTION:iMedia Retail Summit Australia is the country’s premier retail and eCommerce leadership event — connecting senior retail executives and digital commerce innovators from enterprise-level brands with top-tier technology and solution partners. \nOver two and a half transformative days\, Australia’s top retail decision-makers connect through iMedia’s unique format of curated networking\, strategic 1:1 meetings\, and interactive sessions\, designed to explore the innovations\, technology trends\, customer strategies\, and partnership opportunities powering the next era of retail growth in Australia. \n\n\n\nDesigned for senior retail leaders & innovators.\n\n\n\n\n\n\n\nRetailers\nJoin an exclusive group of 200 senior retail and eCommerce leaders from Australia’s top enterprise brands at the country’s most influential retail experience. \nAttendance is by invitation only\, ensuring every participant brings valuable perspective and strategic intent. \nAs an approved retailer delegate\, you’ll enjoy complimentary access to all summit sessions\, networking events\, accommodation\, and hospitality across the two-and-a-half days. \nApproved retailer invitations are strictly limited and confirmed on a first-come\, first-served basis until places are allocated. \n\n\nTech & Solutions Vendors (Networkers)\nBe part of an elite network of 200 approved technology and solution providers connecting directly with Australia’s most influential retail decision-makers. \nAs a paid delegate\, your Networker pass includes strategic 1:1 meetings\, access to all content and networking sessions\, premium hospitality\, and the opportunity to form partnerships that drive real commercial outcomes. \nPasses and sponsorship opportunities are in high demand and available only to a limited number of approved businesses.
URL:https://marketing.com.au/event/imedia-retail-summit-australia-2026/
LOCATION:Sheraton Grand Mirage\, Gold Coast\, QLD
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Brisbane,Communications,Conference,Content Marketing,eCommerce,Market Research,Marketing,Presentation,Queensland
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260505
DTEND;VALUE=DATE:20260506
DTSTAMP:20260404T155018
CREATED:20260403T055850Z
LAST-MODIFIED:20260403T065232Z
UID:27401-1777939200-1778025599@marketing.com.au
SUMMARY:Privacy and Compliance for Marketers
DESCRIPTION:Get up to speed with the Privacy Act 1988 (Cth) and Australian Privacy Principles – and what they mean for you. \n\nPrivacy compliance today is a non-negotiable for protecting your brand and building customer trust. It’s also your legal obligation. \nThis short course unpacks the Privacy Act 1988 (Cth)\, the Australian Privacy Principles and the latest privacy law reforms – so you know exactly how they apply to your marketing activities. \nFrom CRM platforms and cookie tracking to email campaigns and audience segmentation\, you’ll learn how to stay compliant without sacrificing performance. \nBy the end of this course\, you’ll feel confident running lead gen\, personalising ads and using customer data the right way. \n\n\n\nWhat you’ll learn\n\n\nYou’ll gain a strong understanding of the current privacy laws in Australia. \nBy the end of this course\, you’ll be able to: \n\nUnderstand the key pillars of the Privacy Act 1988 (Cth) and how they apply to your work\nNavigate the Australian Privacy Principles (APPs) with confidence\nIdentify and mitigate privacy risks in marketing activities – from CRMs to cookie tracking\nApply privacy best practice to everyday activities such as lead gen and personalisation\nBuild campaigns that are legally compliant and privacy-respecting\nStay ahead of upcoming reforms and what they mean for your role
URL:https://marketing.com.au/event/privacy-and-compliance-for-marketers/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Data,Digital Marketing,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260505
DTEND;VALUE=DATE:20260508
DTSTAMP:20260404T155018
CREATED:20251231T054111Z
LAST-MODIFIED:20251231T073702Z
UID:27287-1777939200-1778198399@marketing.com.au
SUMMARY:Retail Global 2026
DESCRIPTION:2026 is the year to cut the waste\, scale what works\, make some noise and build ruthlessly efficient businesses ready for the next wave of retail. \nHear directly from Founders\, CEOs\, and VPs who are rolling up their sleeves every day just like you!
URL:https://marketing.com.au/event/retail-global-2026/
LOCATION:Gold Coast Conference & Exhibition Centre
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260506
DTEND;VALUE=DATE:20260507
DTSTAMP:20260404T155018
CREATED:20260403T050950Z
LAST-MODIFIED:20260403T065232Z
UID:27375-1778025600-1778111999@marketing.com.au
SUMMARY:IAB Australia Video Summit 2026
DESCRIPTION:The IAB Australia Video Summit is back in 2026\, join us May 6 at the Teacher’s Federation in Surry Hills. The event will feature presentations and discussions on all things video advertising\, from changes in audience consumption and the challenges associated with reaching these audiences\, to the use of AI\, and the effects of measuring business outcomes for short-term and long-term business goals.
URL:https://marketing.com.au/event/iab-australia-video-summit-2026/
LOCATION:NSW Teachers Federation Auditorium\, NSW
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Design,Presentation,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260511
DTEND;VALUE=DATE:20260513
DTSTAMP:20260404T155018
CREATED:20251231T061823Z
LAST-MODIFIED:20251231T073701Z
UID:27313-1778457600-1778630399@marketing.com.au
SUMMARY:Digital Marketers Australia 2026
DESCRIPTION:After the recent sold-out conference\, we’re excited to bring together the industry’s brightest minds once again\, this time in Melbourne! Get ready to absorb mastermind-level content from the stage and explore an exhibition floor packed with opportunities to advance your career. \nWhether you’re in an Enterprise\, eCommerce\, agency\, a service-based business\, or even a student eager to dive into digital marketing\, this is the event for you. \nUnlike other events\, this conference focuses solely on digital marketing\, helping you scale campaigns as we pull back the curtain. Watch as our speakers break down what’s working step by step\, so you can implement the latest strategies right away!
URL:https://marketing.com.au/event/digital-marketers-australia-2026/
LOCATION:Amora Riverwalk Melbourne\, VIC
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260512
DTEND;VALUE=DATE:20260514
DTSTAMP:20260404T155018
CREATED:20251231T060714Z
LAST-MODIFIED:20251231T073701Z
UID:27305-1778544000-1778716799@marketing.com.au
SUMMARY:Contact Centre Symposium 2026
DESCRIPTION:In today’s ever-changing environment\, customer needs and expectations are dynamic. In order to remain competitive\, we need to be supporting our customers in new ways\, and creating a frictionless\, intuitive and omnichannel customer support strategy is vital in being able to meet and exceed those customer expectations now and into the future. There is enormous opportunity to put the customer experience at the heart of what we do\, and turn the contact centre from a transactional cost-centre to a value-add for both the organisation and the customer. \nThe Contact Centre Symposium will create an unrivalled opportunity for 110 of the region’s most influential contact centre and customer care leaders to explore and discuss the changing face and future of the contact centre. \nAttendees at the Symposium are hand-picked to ensure the audience represents the most influential minds in the industry. Set in the beautiful Hunter Valley\, far from the distractions of the office\, attendees are given the rare opportunity to participate in a collaborative learning and networking environment that fosters peer-to-peer learning. \nThe conference programme\, crafted by a highly influential advisory board of contact centre leaders\, has been designed to inspire\, and operating under Chatham House rules\, the prestigious forum encourages participants to candidly discuss industry opportunities and challenges in shaping the future of customer care.
URL:https://marketing.com.au/event/contact-centre-symposium-2026/
LOCATION:Rydges Resort Hunter Valley\, NSW
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Sydney
END:VEVENT
END:VCALENDAR