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DTSTART;VALUE=DATE:20251021
DTEND;VALUE=DATE:20251022
DTSTAMP:20260404T081448
CREATED:20250704T100241Z
LAST-MODIFIED:20250704T110254Z
UID:26991-1761004800-1761091199@marketing.com.au
SUMMARY:How GenAI will kill LinkedIn (and why you should care)
DESCRIPTION:GenAI is already changing our world. But when it comes to your brand and reputation online\, will it change it for better – or worse? How should you use GenAI when it comes to LinkedIn\, without burning relationships and trust? \nThis webinar will help you navigate common missteps\, share best practices\, and ensure you’re set up for success on the world’s #1 professional network: LinkedIn. \nIn the race to be seen by more people\, automation and generative AI solutions make a compelling case – complete with party popper emojis. But in the highly visible\, searchable\, professional world of LinkedIn\, your most valuable asset is not time – it’s trust. \nEvery action you take online leaves a digital footprint\, so knowing how to safely navigate the different tools and choices – what to embrace and what to avoid – is vital. This webinar will help you navigate common missteps\, share best practices\, and ensure you’re set up for success on the world’s #1 professional network: LinkedIn. \nTopics covered \n\nWhy getting the balance right between human and machine is important;\nAssessment of GenAI and automation tools for LinkedIn;\nCommon missteps and the impact of getting it wrong; and\nBest practices and the benefits of getting it right.\n\nKey learnings \n\nHow GenAI and automation can enhance and erode reputation;\nWhat actions are most effective on LinkedIn;\nHow to build new and deeper relationships; and\nHow industry leaders use GenAI and automation to generate results.
URL:https://marketing.com.au/event/how-genai-will-kill-linkedin-and-why-you-should-care/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251021
DTEND;VALUE=DATE:20251023
DTSTAMP:20260404T081448
CREATED:20250826T113236Z
LAST-MODIFIED:20250826T114914Z
UID:27036-1761004800-1761177599@marketing.com.au
SUMMARY:AI Leadership Summit 2025
DESCRIPTION:Australia’s AI Leadership Summit is the most influential AI event of the year designed for leaders and organised by CEDA and the National AI Centre. This annual summit connects executives\, decision makers and thought leaders from across business\, government and academia to advance Australia’s AI ambitions for long-term prosperity. \n 
URL:https://marketing.com.au/event/ai-leadership-summit-2025/
LOCATION:Brisbane Royal ICC\, QLD
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Queensland
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251022
DTEND;VALUE=DATE:20251024
DTSTAMP:20260404T081448
CREATED:20250830T024701Z
LAST-MODIFIED:20250830T024937Z
UID:27049-1761091200-1761263999@marketing.com.au
SUMMARY:IGSxM Instagram Summit 2025
DESCRIPTION:The world’s biggest creator event. 25+ masterclasses by IG’s top voices. Join 1\,000s of creators\, marketers\, & agencies days of content you won’t find anywhere else. \nThere is more than one way to win on social Three tracks on the latest strategies to grow\, engage\, and convert. Stick with one\, or better yet\, follow them all! \n  \n 
URL:https://marketing.com.au/event/igsxm-instagram-summit-2025/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251023
DTEND;VALUE=DATE:20251024
DTSTAMP:20260404T081448
CREATED:20250704T100025Z
LAST-MODIFIED:20250704T110254Z
UID:26985-1761177600-1761263999@marketing.com.au
SUMMARY:Advanced Social Media and Digital Marketing Strategy
DESCRIPTION:This workshop is focused around the current state of social media marketing as it sits into 2025. It will involve discussing and collaborating around advanced social media strategy and campaign design. This workshop will delve into strategies incorporating best practices regarding engagement trends\, resource allocation\, campaign strategy\, lead generation strategy\, funnel build strategy and provide insights into the power of an omni channel digital marketing strategy. \nWho Should Attend \n\nMarketing professionals who feel they are not achieving suitable results on their social media marketing campaigns.\nMarketing professionals who are somewhat satisfied with their social media marketing campaigns but know there is room for improvement.\nMarketing professionals who feel they are achieving satisfying results on their social media marketing campaigns but would like to stay up to date on the latest algorithm changes\, to ensure they stay on top of the game.\n\nTopics Covered \n\nWhat are the most important performance metrics to accurately measure and determine value for businesses going into 2025?\nWhat are the latest algorithm\, platform optimisation updates in 2025?\nWhat is the best way to identify how to build engagement and measure it precisely?\nHow to build key databases from social media to then develop touchpoints and create ROI?\nWhat is the current landscape of social media and learn data-driven strategies to drive the most significant growth and impact?\nWhat is the best way to measure return on investment from social media campaigns?\nWhat are the best other digital marketing channels complementing the results generated by social media marketing?\n\nLearning Outcomes \nBy the end of this workshop\, participants will: \n\nUnderstand what it takes to optimise a social media marketing campaign\nKnow how to create and track an engaged and relevant audience\nUnderstand how to streamline their conversion process\nHave insights into the future of digital marketing through the discovering of an optimised multi-channel digital strategy
URL:https://marketing.com.au/event/advanced-social-media-and-digital-marketing-strategy/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251028
DTEND;VALUE=DATE:20251029
DTSTAMP:20260404T081448
CREATED:20250704T105940Z
LAST-MODIFIED:20250704T110254Z
UID:26999-1761609600-1761695999@marketing.com.au
SUMMARY:IAB Australia Brisbane Market Update 2025
DESCRIPTION:The IAB Australia team are returning to Brisbane for our third year to provide a market update together with a range of local industry colleagues. IAB members\, agencies and marketers attended this session with two hours of content followed by networking.
URL:https://marketing.com.au/event/iab-australia-brisbane-market-update-2025/
LOCATION:State Library of Queensland\, QLD
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Queensland
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251029
DTEND;VALUE=DATE:20251101
DTSTAMP:20260404T081448
CREATED:20250310T055206Z
LAST-MODIFIED:20250316T012158Z
UID:26809-1761696000-1761955199@marketing.com.au
SUMMARY:iMedia B2B eCommerce Summit 2025
DESCRIPTION:The iMedia B2B eCommerce Summit is an exclusive event for B2B brand manufacturers\, eCommerce professionals and wholesale distributors in Australia. This unique networking event is ideal for key B2B merchants and will see over 200+ attendees engage and experience three days of face-to-face business meetings\, roundtable discussions\, and world-class content\, strategies and best practices delivered through diverse and captivating presentations.
URL:https://marketing.com.au/event/imedia-b2b-ecommerce-summit-2025/
LOCATION:Sheraton Grand Mirage\, Gold Coast\, QLD
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,B2B,Brand,Brisbane,Conference,Content Marketing,Digital Marketing,Marketing,Queensland
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251106
DTEND;VALUE=DATE:20251107
DTSTAMP:20260404T081448
CREATED:20250704T095618Z
LAST-MODIFIED:20250704T110254Z
UID:26979-1762387200-1762473599@marketing.com.au
SUMMARY:Email Marketing Workshop: create campaigns that drive engagement
DESCRIPTION:The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session\, share relevant experiences and most importantly\, hone their skills to improve their approach e-mail marketing. \nThe content is suitable for marketers\, event managers\, sales and business development\, and those in creative and design roles. \nThe format is accessible for those in entry level positions through to leadership roles. \nTopics Covered:\n\nEmail marketing fundamentals\nDeveloping an email marketing strategy\nPlanning email marketing campaigns\nLead generation methods\nBest practices for email marketing\nImprove the deliverability\, open rate and click through rates of emails\nSegmentation and personalisation\nHow to write subject lines that will solicit more opens\nUnderstand how to use data to optimise email performance\nHow and what to A/B test\nEmail marketing regulation
URL:https://marketing.com.au/event/email-marketing-workshop-create-campaigns-that-drive-engagement/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251106
DTEND;VALUE=DATE:20251107
DTSTAMP:20260404T081448
CREATED:20250704T095855Z
LAST-MODIFIED:20250704T110254Z
UID:26983-1762387200-1762473599@marketing.com.au
SUMMARY:AI Marketing Bootcamp
DESCRIPTION:Supercharge your marketing efforts with AI in this one-day\, high-intensity bootcamp. Learn the fundamentals of ChatGPT\, set yourself up for success\, and discover how to achieve consistent quality results with ChatGPT and some of the most impactful AI tools. Leave with a clear\, actionable roadmap to implement AI in your marketing strategy. \nThe AI Marketing Bootcamp is designed for marketers looking to rapidly embrace the power of AI. In just one day\, you’ll get hands-on with ChatGPT and other cutting-edge tools to learn how to enhance your marketing strategies\, boost customer engagement\, and drive ROI. You’ll walk away with practical skills and a clear plan to immediately integrate AI into your marketing toolkit. \nWho should attend  \nThis bootcamp is ideal for marketing professionals and strategists who want to stay ahead of the curve\, harness the power of AI\, and make an immediate impact on their business. Whether you’re completely new to ChatGPT or using it semi-regularly\, this program bridges beginner and intermediate levels\, offering actionable insights to transform your marketing approach. \nTopics covered\n\nWhat’s Possible with AI in Marketing: How AI is reshaping the marketing landscape.\nMastering ChatGPT for Marketing Success: Generate high-quality content and customer engagement strategies\, including writing high-quality prompts.\nCustomising AI for Your Brand: Train AI to understand your business\, industry\, and customers.\nIntegrating AI Tools: Learn about other AI tools that can amplify your marketing efforts.\nCreating an AI-Powered Marketing Strategy: Walk away with a step-by-step plan for AI integration.\n\nLearning Outcomes \n\nGain competence and confidence in using of ChatGPT to create marketing content and customer engagement strategies.\nUnderstand how to develop a clear\, actionable AI-powered marketing strategy.\nLearn how to integrate AI tools seamlessly into your existing marketing processes.\nGain hands-on experience with AI tools that you can implement immediately.\nLeave with confidence in your ability to leverage AI to boost ROI.
URL:https://marketing.com.au/event/ai-marketing-bootcamp/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251106
DTEND;VALUE=DATE:20251107
DTSTAMP:20260404T081448
CREATED:20250907T015548Z
LAST-MODIFIED:20250907T022314Z
UID:27070-1762387200-1762473599@marketing.com.au
SUMMARY:AMI Email Marketing. Half-day Masterclass
DESCRIPTION:The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session\, share relevant experiences and most importantly\, hone their skills to improve their approach e-mail marketing. \nThe content is suitable for marketers\, event managers\, sales and business development\, and those in creative and design roles. \nThe format is accessible for those in entry level positions through to leadership roles. \nTopics Covered:\n\nEmail marketing fundamentals\nDeveloping an email marketing strategy\nPlanning email marketing campaigns\nLead generation methods\nBest practices for email marketing\nImprove the deliverability\, open rate and click through rates of emails\nSegmentation and personalisation\nHow to write subject lines that will solicit more opens\nUnderstand how to use data to optimise email performance\nHow and what to A/B test\nEmail marketing regulation
URL:https://marketing.com.au/event/ami-email-marketing-half-day-masterclass/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251110
DTEND;VALUE=DATE:20251111
DTSTAMP:20260404T081448
CREATED:20250907T015930Z
LAST-MODIFIED:20250907T022314Z
UID:27074-1762732800-1762819199@marketing.com.au
SUMMARY:AMI's Assessing Ideas
DESCRIPTION:The only online course in the world that teaches you how to assess ideas\, underpinned by a systematic method. \nLearn how to evaluate ad concepts and make better creative decisions. \nDesigned to help you get to more impactful ideas in less time. This course teaches you HOW to assess ideas from agencies in a more systematic way. The content is designed to be practical\, fun and easy to implement. \n\n\nWho should attend? \nThe course is designed for anyone who is actively involved in assessing and deciding upon creative ideas. \nIt’s designed for both B2C and B2B marketers and is considered a foundational skill of the profession. \nThis course is a great way to learn how to make strong creative decisions that get you to richer and more impactful creative work. \nIt will make you a better marketer overnight. \nTopics covered \n\nImportance of creativity\nThe emotional brain\nThe rational brain\nIdea vs execution\nConstructive feedback\nSelecting an idea\n Keeping an idea pure
URL:https://marketing.com.au/event/amis-assessing-ideas/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Copywriting,Design,Digital Marketing,Graphic Design,Management,Market Research,Marketing,Online,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251113
DTEND;VALUE=DATE:20251115
DTSTAMP:20260404T081448
CREATED:20250830T052556Z
LAST-MODIFIED:20250907T022314Z
UID:27058-1762992000-1763164799@marketing.com.au
SUMMARY:Marketing Tech Retreat 2025
DESCRIPTION:Designed for deeper and more meaningful connections\, this event is the very opposite of a one-day inner-city conference. With not a single exhibition stand in sight\, the Marketing Tech Retreat offers two days of compelling keynote presentations\, fireside chats and curate social experiences – giving you’re the space and the time to have the conversations that matter most. \nAn Exclusive Forum With Content By Victorian MarTech Leaders for the Challenges You Face\, Coming To You From The Stunning RACV Cape Schanck Resort. \nYou’ll form unparalleled connections in a relaxed\, distraction-free setting that no exhibition hall or inner-city venue could ever match. \nAfter an incredible inaugural event in November 2024 with an audience score of 8.9\, we’re excited to be returning on 12th-14th November. Register your interest to stay up to date with speaker announcements and the 2025 program. \nOur agenda and Topics & Trends report focus on two key themes:\nOperationalising the Process of Personalisation: \n\n– Setting the Strategy – Digital Technology & Architecture\n– Data Enablement – Analytics & Insights\n– The Content Supply Chain – Personalisation at Scale\n– MarTech & CX – Connect Customer Journey’s with AI & Automation\n\nContextualising MarTech in 2025 \n\n– Ownership in MarTech – Who Should\, and Who Does\, Own What in the Digital Marketing Ecosystem?\n– Right-Sizing Your Tech Stack – What Good Looks Like in 2025\n– Harmonising Your Owned Marketing with Your Paid Media\n– Privacy and Regulations for the Future
URL:https://marketing.com.au/event/marketing-tech-retreat-2025/
LOCATION:RACV Cape Schanck Resort\, VIC
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Data,Digital Marketing,Email marketing,Marketing,Melbourne,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251118
DTEND;VALUE=DATE:20251119
DTSTAMP:20260404T081448
CREATED:20250907T020712Z
LAST-MODIFIED:20250907T022605Z
UID:27076-1763424000-1763510399@marketing.com.au
SUMMARY:Compass Conference 2025 Hobart
DESCRIPTION:Join the community to ponder the year of disruption in the marketing and media industry and delve into the trends that will shape the future. Compass runs as a seven-city roadshow covering Hobart\, Brisbane\, Sydney\, Perth\, Adelaide\, Melbourne and Auckland.
URL:https://marketing.com.au/event/compass-conference-2025-hobart/
LOCATION:Hope & Anchor Hotel\, Hobart\, TAS
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Meetup,Tasmania
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251119
DTEND;VALUE=DATE:20251120
DTSTAMP:20260404T081448
CREATED:20250830T024902Z
LAST-MODIFIED:20250830T024936Z
UID:27052-1763510400-1763596799@marketing.com.au
SUMMARY:Global Virtual MarTech Summit APAC & EMEA
DESCRIPTION:This Global Virtual MarTech Summit will showcase key insights\, challenges\, and success stories as we look back on a year where AI has moved from hype to real-world application. Welcome to the 34th edition of the Global Virtual MarTech Summit APAC & EMEA where leading marketing professionals will gather to tackle the topic on everyone’s minds\, AI. \nThis summit is designed for senior-level MarTech & Marketing professionals in functions such as: \nAI in Marketing | AI Strategy & Innovation | Prompt Engineering | Chatbot Developing | Customer Experience | Predictive Modelling | AI in CRM & Retention | GenAI | Machine Learning | Digital Transformation | Privacy & Ethics | Marketing Automation | Personalisation | AI-Driven Analytics & Insights \nLeveraging expertise in Marketing & MarTech\, we will spotlight handpicked AI innovations and practical use cases that have delivered tangible business results\, with a focus on measurable impact rather than speculation.
URL:https://marketing.com.au/event/global-virtual-martech-summit-apac-emea/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251119
DTEND;VALUE=DATE:20251121
DTSTAMP:20260404T081448
CREATED:20250830T043148Z
LAST-MODIFIED:20250907T022314Z
UID:27054-1763510400-1763683199@marketing.com.au
SUMMARY:Ticketing Australia Conference 2025
DESCRIPTION:Our conference has grown to become a cornerstone event for professionals in business of selling tickets\, offering opportunities for networking\, learning\, and innovation. In 2025\, we are committed to delivering an even more dynamic and engaging program. \nWe are thrilled to announce that the Ticketing Australia Conference is returning to CommBank Stadium in 2025 for our 5th annual event! This year\, we are more excited than ever to welcome delegates from across the industry to join us for an educational and inspiring event. \nJoin us as we celebrate our 5th year of bringing together the brightest minds in the industry.
URL:https://marketing.com.au/event/ticketing-australia-conference/
LOCATION:CommBank Stadium\, NSW
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Event Planning,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251125
DTEND;VALUE=DATE:20251126
DTSTAMP:20260404T081448
CREATED:20250704T095736Z
LAST-MODIFIED:20250704T110254Z
UID:26981-1764028800-1764115199@marketing.com.au
SUMMARY:Behavioural Science for Customer Journeys
DESCRIPTION:Make your customer the hero. Join us to look at the drivers of human behaviour\, and how a greater understanding of these touchpoints\, including digital experiences\, can be applied to customer experience. \nOnline Course structure \nThis workshop is also offered in an online format. A 1\,5-hour live session will be held once each week over 2 weeks. The facilitator will present that week’s topic live online with other participants. There will also be activities and resources to support your learning. \nYou will learn  \n\nChallenge yourself and your thinking (the who\, the what\, and the why).\nExplore the motivation behind ‘CX’.\nRelate organisational objectives to customer behaviour.\nIdentify opportunities to reduce friction and enhance relationships.\nUnderstand the principles of applied behavioural science and how to apply this to your organisation.\nConsider the bigger picture by understanding customer journeys at a deeper level.
URL:https://marketing.com.au/event/behavioural-science-for-customer-journeys/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251125
DTEND;VALUE=DATE:20251126
DTSTAMP:20260404T081448
CREATED:20250907T014748Z
LAST-MODIFIED:20250907T022313Z
UID:27067-1764028800-1764115199@marketing.com.au
SUMMARY:Victorian Business Writers Conference 2025
DESCRIPTION:The Victorian Business Writers Conference 2025 is our one-day training event for corporate and government content writers. Since 2012\, this event has helped people increase their corporate writing skills and knowledge of best practice – and spend a great day with like-minded people. \nThis year\, our talented experts will give us real-world\, easy-to-implement advice on: \n\nmaking the most of Generative AI in our roles – and starting our AI journey\nediting content to a high standard when there’s no time for perfection\nunderstanding emotional triggers to create more effective change communication\nand more!
URL:https://marketing.com.au/event/victorian-business-writers-conference-2025-2/
LOCATION:RACV City Club\, 501 Bourke Street\, Melbourne\, VIC\, 3000
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251125
DTEND;VALUE=DATE:20251126
DTSTAMP:20260404T081448
CREATED:20250907T015727Z
LAST-MODIFIED:20250907T022313Z
UID:27072-1764028800-1764115199@marketing.com.au
SUMMARY:AMI Behavioural Science for Customer Journeys
DESCRIPTION:Make your customer the hero. Join us to look at the drivers of human behaviour\, and how a greater understanding of these touchpoints\, including digital experiences\, can be applied to customer experience. \nOnline Course structure \nThis workshop is also offered in an online format. A 1\,5-hour live session will be held once each week over 2 weeks. The facilitator will present that week’s topic live online with other participants. There will also be activities and resources to support your learning. \nYou will learn  \n\nChallenge yourself and your thinking (the who\, the what\, and the why).\nExplore the motivation behind ‘CX’.\nRelate organisational objectives to customer behaviour.\nIdentify opportunities to reduce friction and enhance relationships.\nUnderstand the principles of applied behavioural science and how to apply this to your organisation.\nConsider the bigger picture by understanding customer journeys at a deeper level.
URL:https://marketing.com.au/event/ami-behavioural-science-for-customer-journeys/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Online,Sales
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251203
DTEND;VALUE=DATE:20251204
DTSTAMP:20260404T081448
CREATED:20251026T112833Z
LAST-MODIFIED:20251026T113213Z
UID:27159-1764720000-1764806399@marketing.com.au
SUMMARY:The perfect ChatGPT prompt
DESCRIPTION:Great results from ChatGPT don’t happen by chance — they start with great prompts. In The Perfect ChatGPT Prompt\, we’ll teach you the art and science of prompt writing so you can unlock better\, faster\, and more accurate outputs for your business. \nWhether you’re using ChatGPT for content creation\, research\, strategy\, or daily tasks\, this session will show you how to guide the tool with clarity and confidence. You’ll learn how to structure prompts\, tweak responses\, and build reusable templates that save time and improve quality across all your work.
URL:https://marketing.com.au/event/the-perfect-chatgpt-prompt/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251210
DTEND;VALUE=DATE:20251211
DTSTAMP:20260404T081448
CREATED:20250704T095456Z
LAST-MODIFIED:20250704T110254Z
UID:26977-1765324800-1765411199@marketing.com.au
SUMMARY:Workshop. Copywriting with AI
DESCRIPTION:Marketing on X (formerly Twitter) can feel chaotic. The fast pace\, constant updates\, and ever-changing trends make it hard to keep up—let alone create content that drives real engagement or growth for your brand. \nWithout a clear strategy\, your posts get buried in the feed\, your followers stop paying attention\, and your efforts fall flat. It’s frustrating to be active on the platform but see little to no return on your time or investment. \nIn this hands-on workshop\, SMC will show you how to market effectively on X. You’ll learn how to craft high-performing posts\, build a loyal following\, engage your audience in real-time\, and use X’s ad tools and analytics to amplify your reach and results. \nYou’ll leave with a focused\, actionable plan to grow your brand on X with confidence. Whether you’re looking to boost visibility\, connect with your audience\, or drive traffic and conversions\, this workshop will give you the tools to make it happen. \nWho is this class ideal for: \nThis workshop is for business owners\, marketers\, and agency owners who want to harness X to build influence\, engage in real-time conversations\, and drive business growth. Whether you’re new to the platform or ready to level up your strategy\, this is for anyone looking to make meaningful connections and turn engagement into results. \nWhat you will learn:   \n\nOverview: Understand the unique role of X (formerly Twitter) in the social media landscape and how it can be leveraged for real-time engagement\, visibility\, and brand relevance.\nProfiles and Benefits: Learn how to set up and optimise your X profile for credibility and reach\, and explore the platform’s key advantages for businesses and marketers.\nCore Features: Get to know the essential features of X—including Tweets\, Retweets\, Quote Tweets\, hashtags\, and trending topics—and how to use them effectively.\nOrganic Implementation: Discover proven strategies to grow your presence organically\, increase engagement\, and build a community without relying on paid ads.\nPaid Advertising: Explore how to run high-performing ad campaigns on X\, including audience targeting\, ad formats\, budget allocation\, and campaign setup.\nCampaigns and Analytics: Learn how to measure the success of your X marketing efforts using campaign analytics and insights—so you can optimise performance and scale what works.
URL:https://marketing.com.au/event/workshop-copywriting-with-ai/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Content Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251210
DTEND;VALUE=DATE:20251211
DTSTAMP:20260404T081448
CREATED:20251026T112709Z
LAST-MODIFIED:20251026T113213Z
UID:27157-1765324800-1765411199@marketing.com.au
SUMMARY:X (Twitter) Marketing Workshop
DESCRIPTION:Marketing on X (formerly Twitter) can feel chaotic. The fast pace\, constant updates\, and ever-changing trends make it hard to keep up—let alone create content that drives real engagement or growth for your brand. \nWithout a clear strategy\, your posts get buried in the feed\, your followers stop paying attention\, and your efforts fall flat. It’s frustrating to be active on the platform but see little to no return on your time or investment. \nIn this hands-on workshop\, SMC will show you how to market effectively on X. You’ll learn how to craft high-performing posts\, build a loyal following\, engage your audience in real-time\, and use X’s ad tools and analytics to amplify your reach and results. \nYou’ll leave with a focused\, actionable plan to grow your brand on X with confidence. Whether you’re looking to boost visibility\, connect with your audience\, or drive traffic and conversions\, this workshop will give you the tools to make it happen.
URL:https://marketing.com.au/event/x-twitter-marketing-workshop/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Copywriting,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251210
DTEND;VALUE=DATE:20251212
DTSTAMP:20260404T081448
CREATED:20250127T012111Z
LAST-MODIFIED:20250316T012158Z
UID:26690-1765324800-1765497599@marketing.com.au
SUMMARY:Social Media Stategies Summit - Public Agencies & Government 2025
DESCRIPTION:We bring over 10 years of experience in social media education. That means you can count on a vetted\, specially curated series of sessions and seasoned\, experienced speakers to tackle topics that have the biggest impact on your agency or office’s social media strategy. \nTwo jam-packed days tailored to your role in public service. Don’t miss this government social media conference! \n\n\n\nShare experiences and learn new social media strategies with your government and public agency colleagues from around the globe — virtually! \n\n\n\n\n\n\nNetwork with government employee peers from across the country. SMSsummit is your best resource for fresh social media ideas and community building strategies. \n\n\n\n\n\n\nGet all your social media questions answered through speaker Q&A\, live chat\, and discussions with other attendees. \n\n\n\n\n\n\nBe your team’s social media champion! We’ll help you build the foundations of a sustainable social media policy that help you serve your community best. \n\n\n\n\n\n\nLearn strategies for tackling issues most important to government agencies\, including social media and crisis communications\, improving agency reputation\, and building community relationships. \n\n\n\n\n\n\nAssess and audit your current social media initiatives. Learn how to humanize your agency and build public trust in an era when transparency and authenticity is more important than ever.
URL:https://marketing.com.au/event/social-media-stategies-summit-public-agencies-and-government-2025/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251217
DTEND;VALUE=DATE:20251218
DTSTAMP:20260404T081448
CREATED:20251026T111455Z
LAST-MODIFIED:20251026T113213Z
UID:27145-1765929600-1766015999@marketing.com.au
SUMMARY:Prompt to Profit — Learn Generative AI For Business And Innovation
DESCRIPTION:Turn creative ideas into revenue-generating opportunities with the power of generative AI. This transformative workshop is designed for entrepreneurs\, business leaders\, and innovators who want to harness generative AI to drive growth\, streamline operations\, and unlock new streams of profit.
URL:https://marketing.com.au/event/prompt-to-profit-learn-generative-ai-for-business-and-innovation/
LOCATION:Regus – Sydney\, Regus – Sydney Circular Quay Level 34 AMP Tower\, 50 Bridge St\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251230
DTEND;VALUE=DATE:20251231
DTSTAMP:20260404T081448
CREATED:20251026T111715Z
LAST-MODIFIED:20251026T113213Z
UID:27148-1767052800-1767139199@marketing.com.au
SUMMARY:AI & Tech Networking Sydney
DESCRIPTION:Every month\, we bring together startups and investors from diverse industries. This is your opportunity to connect with entrepreneurs\, venture capitalists\, share ideas\, and grow your business.
URL:https://marketing.com.au/event/ai-tech-networking-sydney/
LOCATION:Harbour View Hotel\, NSW
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260107
DTEND;VALUE=DATE:20260108
DTSTAMP:20260404T081448
CREATED:20251230T234302Z
LAST-MODIFIED:20251231T073706Z
UID:27209-1767744000-1767830399@marketing.com.au
SUMMARY:Strategic Marketing Workshop by Mornington Peninsula
DESCRIPTION:Ready to hit the ground running in 2026? Join our strategic marketing workshop online. \nAre you in the midst of the marketing maze? Struggling with the myriads of choices? Wondering which channels\, tactics\, strategies and platforms are the best for your business? \nAre you spending too much energy\, time and resources going into marketing and you still think (or know) you are missing opportunities? \nOR is too little energy going into your marketing? Perhaps you’ve been busy in delivery mode\, now you’ve raised your head and realised the pipeline of work is looking a little dry. \nThis workshop is designed to give you clarity\, direction\, and actionable insights for your marketing efforts. We’ll explore: \n\nStrategy versus tactics: The power of putting strategy before tactics. By setting clear marketing objectives and goals\, aligned with your business and where you are in the business lifecycle.\nSix key pillars to strategic marketing: From social media to SEO\, print brochures to email marketing – the marketing landscape is vast. We will simplify it all and help you consider what you need to prioritise.\nExperience and relationships: Superpower your marketing and connect with more customers.\nAI and your business marketing: Ways to incorporate AI into your business marketing (note: we are doing a full\, dedicated workshop to this also).\n\nTickets are strictly limited \nWe know from running these workshops previously\, that it’s powerful when we hold it with a small number of participants to encourage open dialogue and information sharing between businesses. \nSo\, I’ve capped the numbers so that we can keep the conversation rich. \nRivexe acts as a trusted partner to help business and organisations create sustainable growth and impact. We put strategy before tactics to get results\, aligned with your business goals and objectives. We don’t reinvent the wheel or spruik big (unrealistic) promises\, we lean into our unique blend of tried-and-tested frameworks combined with modern marketing methods. \nWith experience across non-profits\, social enterprise\, government and business\, Xanthe Rivett brings a wealth of knowledge and experience to share in this workshop. \nWe’re here to help you: \n\nReach and connect with more customers\nGain clarity around your message and strategy\nStreamline\, scale and improve
URL:https://marketing.com.au/event/strategic-marketing-workshop-by-mornington-peninsula/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Melbourne,Online,Presentation
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260111
DTEND;VALUE=DATE:20260112
DTSTAMP:20260404T081448
CREATED:20251231T030126Z
LAST-MODIFIED:20251231T073706Z
UID:27238-1768089600-1768175999@marketing.com.au
SUMMARY:Your 2026 Instagram Strategy by The Digital Picnic
DESCRIPTION:Join The Digital Picnic’s first live session of 2026 — a high-value\, one-hour webinar designed to help you reconnect with your strategy\, confidence\, and community. \n\n\n\n\nIn Your 2026 Instagram Strategy\, TDP’s Founder and CEO\, Cherie Clonan\, breaks down everything that changed on Instagram in 2025 and what you need to focus on now to grow in 2026. This free webinar is built for business owners\, marketers\, and creatives who are ready to stop guessing and start showing up with purpose. Expect practical strategy\, generous teaching\, and an introduction to the supportive community that powers The Digital Picnic’s Sunday Growth Club.
URL:https://marketing.com.au/event/your-2026-instagram-strategy-by-the-digital-picnic/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260113
DTEND;VALUE=DATE:20260114
DTSTAMP:20260404T081448
CREATED:20251230T234638Z
LAST-MODIFIED:20251231T073705Z
UID:27212-1768262400-1768348799@marketing.com.au
SUMMARY:AI & Your Business Marketing (webinar)
DESCRIPTION:Here’s been some big updates\, announcements and changes in the world of AI and these impact the way consumers are shopping\, browsing and connecting with businesses. \nSo\, we’re running this workshop again by popular demand\, so that business owners and leaders can get informed. \nSEO\, ecommerce\, advertising\, customer experience and sales – we’ll share the data insights so that you can identify opportunities for your business. \nWe’ll also share practical examples of the impacts on business and strategies you can implement to gain a competitive edge.
URL:https://marketing.com.au/event/ai-your-business-marketing-webinar/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Melbourne,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260113
DTEND;VALUE=DATE:20260114
DTSTAMP:20260404T081448
CREATED:20251230T235941Z
LAST-MODIFIED:20251231T073705Z
UID:27220-1768262400-1768348799@marketing.com.au
SUMMARY:Attracting More Clients: The New SEO and AI Search
DESCRIPTION:AI is rewriting Google’s rules\, and many sites are already losing up to 40% of their traffic. Is your website ready to adapt to the New Google and AI Search? \nThis workshop is looking at three aspects of the new search environment: \n1. Google has changed. Are you using all Google options? \nGoogle has changed from Search Engine to Answer Engine. As a result\, the number of zero-click results is rising fast in Australia. We will discuss how to adapt your website so it will appear in the new Google in a way that people will click through to your website. \n2. Using AI for your SEO \nUsing tools such as ChatGPT can significantly enhance SEO efforts; however\, for both Google and AI-driven searches\, they must be applied correctly. Improper use can negatively impact – and potentially severely diminish – your website’s traffic. We will go over the different ways to use AI for SEO\, and discuss the most efficient ways to use it. \n3. Search Optimisation for AI Searches \nAs we will see during the workshop\, searches done with AI are entirely different than searches done with Google. This also means that they are looking at different content on your website. We will look at the difference AI is bringing to internet searching and how to optimise your website to use this to your advantage. \nBy the end of the workshop\, you’ll have the know-how to start adapting your website for the new AI-driven search landscape.
URL:https://marketing.com.au/event/attracting-more-clients-the-new-seo-and-ai-search/
LOCATION:Boddington\, NSW
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Perth,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260114
DTEND;VALUE=DATE:20260115
DTSTAMP:20260404T081448
CREATED:20251231T032933Z
LAST-MODIFIED:20251231T073705Z
UID:27258-1768348800-1768435199@marketing.com.au
SUMMARY:Goal Setting Strategy Masterclass
DESCRIPTION:Start 2026 with a plan that makes sense for your business\, and goals you’ll actually stick to. \nIf you’ve ever set business goals in January only to abandon them by March\, you’re certainly not alone! Most small business owners write down ideas like “get more clients” or “post more on socials\,” but never create the roadmap to make it happen. \nThis full-day Goal Setting Strategy Masterclass will change that. Together\, we’ll map out your 2026 so you’re not winging it month-to-month. You’ll walk away with clarity\, confidence\, and a strategy that feels doable\, not overwhelming.
URL:https://marketing.com.au/event/goal-setting-strategy-masterclass/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Management,Online,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260116
DTEND;VALUE=DATE:20260117
DTSTAMP:20260404T081448
CREATED:20251231T033247Z
LAST-MODIFIED:20251231T073705Z
UID:27261-1768521600-1768607999@marketing.com.au
SUMMARY:Use Google Search Console to Drive Traffic and Sales
DESCRIPTION:If Google notices an issue with your website\, the only way it will communicate with you is through Google Search Console. Google Analytics will only track when a visitor\, visits your website. Beyond what visitors do on your website\, it is important to know for what searches your website appeared on Google\, how many of them resulted in a click\, what issues (if any) Google has noticed on your website. In this hands on webinar\, get armed with information\, to help Google index your website better to improve your performance on search.
URL:https://marketing.com.au/event/use-google-search-console-to-drive-traffic-and-sales/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260120
DTEND;VALUE=DATE:20260121
DTSTAMP:20260404T081448
CREATED:20251231T000136Z
LAST-MODIFIED:20251231T073705Z
UID:27224-1768867200-1768953599@marketing.com.au
SUMMARY:Increase your Reach on Facebook and Instagram
DESCRIPTION:Unlock the full potential of Facebook and Instagram marketing to reach a broader audience and grow your online presence. In this workshop\, you will gain practical skills and insights to help you enhance your brand visibility and recognition and drive business growth. \nThis topic covers:\n\nUnderstanding the Facebook and Instagram algorithm to determine what content is seen\nHow to improve your organic reach\nMarketing your business confidently on Facebook and Instagram\nAttracting potential customers\, increasing website traffic\, and boosting sales and conversions\n\nThis session is ideal for businesses looking to build their profile and market their business on Facebook and Instagram.
URL:https://marketing.com.au/event/increase-your-reach-on-facebook-and-instagram/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Social Media,Website
END:VEVENT
END:VCALENDAR