Marketing.com.au

Search Engine Optimisation for Small Business
2017-06-21 | Manningham Civic Centre, 699 Doncaster Road, Doncaster, VIC, 3108, Australia
Do you want to learn about search engine listings, web analytics or Google Keyword Planner? Then attending this event you will learn that. As you know, just having a website doesn’t mean that you business is going to show in Google search straight away.
As well as this, you will also learn how to structure web content to make it SEO friendly; how to find the best keywords by using Google Keyword Planner Tool plus much more!

Guide to Retail Marketing & Customer Loyalty
2017-06-26 | Hamilton, 42 Eldernell Terrace, Hamilton, QLD, 4007, Australia
There has been a shift in the retail marketing industry where consumers want to spend more time with the retailers so that they can have delivered to them what they want and when they want it. A reward for loyalty may be different for many customers and the key rule is they want it their way. This workshop will explore the foundations of effective marketing and relationship making.

Digital Marketing Strategy
2017-06-27 | Cliftons Sydney, Level 13, 60 Margaret Street, Sydney, Victoria, 2000, Australia
Digital marketing is one of the most important elements in business today.This session is all about helping you develop your own digital marketing strategy for your company which you can use moving forward. Customer engagement is also very important in company growth, this event well help you work on acquisition by analysing tactical implementation and content which helps develop plans that work with your company and keep the brand on target.

Marketing for Growth
2017-06-28 09:15 - 12:45 (Australia/Melbourne) | BizHub at Realm, 179 Maroondah Highway, Ringwood, VIC, 3134, Australia
A dynamic marketing strategy is the key to achieving business growth objectives. With the latest information and insights from a small business marketing expert and a suite of best-practice templates and resources, this workshop is designed to suit businesses at all stages. You will learn how to refine your existing marketing strategy to expand your business opportunities.

Growth Marketing Bootcamp (Melbourne)
2017-07-01 | Academy Xi Melbourne, 23/303 Collins Street, Melbourne, Vic, 3000, Australia
Growth marketing is a great avenue for anyone who is looking to transition into the digital field but do not have technical skills or prefer non-technical fields. This course is also suitable for anyone looking to grow products or services rapidly. Growth marketing creates a platform for companies to accelerate forward. Master the techniques to unlock scalable and repeatable hockey stick growth as a growth marketer or entrepreneur.

Business Analytics Conference
2017-07-13 | University of Melbourne, Melbourne Law School, 185 Pelham Street, Carlton, Vic, 3053, Australia
Melbourne Business School’s Centre for Business Analytics presents the Melbourne Business Analytics Conference on Thursday 13th July 2017, showcasing the leading Analytics and Data-Driven practitioners in Australia and New Zealand. Providing a forum for 350+ senior executives, industry professionals and researchers, to discuss the transformation of decision making through advanced analytics, Data Science, Big Data, Machine Learning, AI and leadership in Data and Analytics. A highlight is our ‘Innovation’ track, celebrating Australia’s best and brightest Data and Analytics startups and emerging innovators.
Some of the speakers include:

Steve Lockwood, Facebook
Scott Thomson, Google
Scott Jendra, AFL
Antony Ugoni, Seek

Plus many more!

Launch Into Growth Marketing
2017-07-16 | Academy Xi, 66-68 Devonshire Street, Surry Hills, NSW, 2010, Australia
Growth Marketers have a hybrid mix of technical, tactical and strategic skills in product, data, and marketing. They are the combined wit of hackers and hustlers. They use data-driven, unconventional and experimental marketing approaches to fuel the growth and scalability of startups from the ground up.
Growth marketing creates a platform for companies to accelerate forward. Learn the fundamental techniques to unlock scalable and repeatable hockey stick growth as a growth marketer or entrepreneur.

Doing Data the Netflix Way
2017-07-18 08:00 - 10:00 | Fishburners, Level 2, 155 Queen Street, Brisbane, QLD, 4000, Australia
Netflix is famous for being a data-driven organisation and as such their approach to marketing is heavily reliant on innovative data strategies. In this keynote presentation, you will gain insights into how data engineering supports marketing outcomes at Netflix, allowing them to be more effective and efficient and have a greater understanding of their customers.
Satya Kunapuli, Data Engineering and Analytics, Netflix
Satya leads paid media marketing analytics at Netflix. His team of data engineers and analysts are responsible for large-scale data processing to power machine learning algorithms, enable marketing experimentation and provide actionable insights for effective campaign planning and optimisation. He has over 20 years of analytics experience across different verticals and subject areas at companies like Disney, Yahoo!, Intuit and Silicon Valley startups.

Digital & Social Writing Tactics
2017-07-19 | Clifton Melbourne, Level 1, 440 Collins Street, Melbourne, Victoria, 3000, Australia
You will look at a variety of web-based writing passages and learn how to engage their target audience with more meaningful and interesting copy. This is a hands-on workshop and participants will be required to undertake various writing and planning tasks specifically related to their current roles.

Digital & Social Writing Tactics
2017-07-21 | Cliftons Training Facility Perth, Ground Floor, Parmelia House, 191 St Georges Terrace, Perth, WA, 6000, Australia
This event is a hand on event where you will learn the art of writing, from structuring a web page, crafting messages to different audiences using keywords, headings lists and links, formatting written content plus much more! You will be undertaking planning and writing tasks designed to help you in your current role.
During this workshop you will be provided a comprehensive set of notes on the topic along with examples of material for analysis and discussion.

Interactive Minds Digital Summit
2017-07-21 | Brisbane Convention and Exhibition Centre., Grey Street, Southbank, QLD, 4101, Australia
This one day event has been put together for those in the marketing industry who want to get to the next level of their career. You will spend the day keeping all of your skills and knowledge at the front, whilst you hear from other experts in the industry of their insights and learnings as they get results. This event has been put together by your colleagues and they have focussed on the topics that will keep you most informed.

Launch into UX Design
2017-07-23 | Academy Xi, 66-68 Devonshire Street, Surry Hills, NSW, 2010, Australia
Learn User Experience Design – this intensive 1-day training fundamental’s program equips you with a high level understanding of User Experience and how to apply the UXD process in your day to day work. As with all of our programs, our approach is a mix of theory and hands on practice.
Kicking off with problem identification, we will guide you through a hybrid approach to collaborative, Accelerated Design Thinking, Product Vision Exploration, Research Techniques, Feature Identification and prioritisation and how to translate your ideas into a lo-fi clickable mobile prototype, leading you to usability testing techniques.

Digital & Social Writing Tactics
2017-07-25 | Cliftons Training Facility Brisbane, Level 3, 288 Edward Street, Brisbane, QLD, 4000, Australia
You will look at a variety of web-based writing passages and learn how to engage their target audience with more meaningful and interesting copy. This is a hands-on workshop and participants will be required to undertake various writing and planning tasks specifically related to their current roles. Participants get a comprehensive set of notes on the topic, relevant examples of material for analysis and discussion along with practical experience in implementing learned techniques.

Marketers in a Pub
2017-07-26 17:30 - 20:30 | Seven Stars Hotel, 187 Angas Street, Adelaide, SA, 5000, Australia
This event is an informal gathering to hear from Fiona Krawczyk who is the Marketing Manager from Haigh’s Chocolates. Fiona has over 15 years experience in the tourism and hospitality sector with a focus on strategy, communications and digital.

Facebook Marketing: Insights into the Mighty Beast
2017-07-27 09:00 - 12:00 | The Alex Hotel, 50 James Street, Perth, WA, 6000, Australia
Facebook is always changing and it can be hard to keep up! Before you can truly succeed at digital marketing you need to ensure you have laid the correct foundations. We will go through the important technical aspects of the platform and ensure understanding of the various insights.
About the Presenter
Social media strategist, brand marketing specialist, public speaker, and coach Meg Coffey is uniquely positioned to provide a holistic range of services to individual businesses operating in niche industries. By combining research, in-depth experience, passion, and outcome-driven results, Meg creates business strategies that are individually tailored to her clients.

Storytelling & how to stay relevant in a digital content landscape
2017-08-03 07:00 - 09:00 | Fraser’s Restaurant, Fraser Avenue, West Perth, WA, 6005, Australia
The art of storytelling is an essential part of your brand and marketing strategy due to the changing online environment in which we engage our customers. Great content that tells your brand’s ‘story’ in a genuine and authentic way will resonate with your customer, and as a result word of mouth endorsements in the form of social sharing takes over. Your brand perception increases and so does your engagement, all whilst being light on your marketing wallet.

Transforming buyer behaviour through content
2017-08-03 07:00 - 09:00 | Fraser’s Restaurant, Fraser Avenue, West Perth, WA, 6005, Australia
With the marketing space changing so much over time, there is a number of different channels for brands to follow.
Even with these changes, marketers need to make the decision on what to prioritise with their marketing budget based on their industry. With budgets quite often being tight it is up to the marketing manager and their team to come up with creative ways to do what needs to be done. At this event you will learn how different organisations, at different levels are growing their brands, by changing the way they create and use content across different channels.

PR Writing
2017-08-14 | Clifton Melbourne, Level 1, 440 Collins Street, Melbourne, Victoria, 3000, Australia
Do you want to learn how to write more engaging copy for your clients or potential clients? At this event you will learn how you can engage your target audience. You will learn with various writing and planning tasks that will be specifically related to your current role. You will also learn about different public relations communications which include media releases, newsletters, annual reports plus more.

Data Scouts Industry Networking Drinks
2017-08-17 17:00 - 20:00 | Tazio, 66 Flinders Lane, Melbourne, Vic, 3000, Australia
Join Data Scouts for complimentary drinks and nibbles and network with your automation and CRM peers and Data Scouts alumni network.
This networking event will also have a quick talk from the Data Scouts team who will share with you latest industry insights and discuss the latest buzz around AI and Machine Learning.

The Rise of the Machines: AI in Marketing
2017-08-23 08:00 - 10:30 | WeWork Sydney, 333 George Street, Sydney, NSW, 2000, Australia
At this event you will be learning about the world of Artificial Intelligence (AI), what the future holds for AI, learn about all the bots, including how and why you should be using them and also how it will effect the marketing industry, including how to provide better insights on your current customers, detailed analysis and how you can identify prospective customers.
Speakers

Michelle Zamora, Head of Marketing, IBM Watson
Noor Hammad, Head of Product Marketing, Stackla
Ben Leane, Group Manager, Avanade

Understanding Facebook Advertising
2017-08-23 08:30 - 12:00 | The Alex Hotel, 50 James Street, Perth, WA, 6000, Australia
With there being millions of Facebook accounts all over the world, Facebook is a great way to advertise your business. It is a very powerful medium, if you know how to use it. This event has been created to show marketers how to use it, from Facebook Local, Running a campaign in Ads Manager to Tips and Tricks and everything in between.
The spots at this event are limited, so book now to avoid disappointment!

ADMA Global Forum
2017-08-24 - 2017-08-25 | Hilton Sydney, 488 Georges Street, Sydney, New South Wales, 2000, Australia
The ADMA Global Forum is not just another marketing event, it is the only conference that brings together some of the global experts in marketing, media, advertising and many more.
This conference is all opening your mind to what’s possible today, with best-in-class practices designed to change your perspective and to help move the industry to the next level.
Some of the experts include: Tom Betts, Financial Times; Matt Britton, YouthNation; Janice Chan, Starwood Hotels pus many more experts.

Marketing from the Inside-out
2017-08-29 07:00 - 09:00 | The Point, Albert Park, 10 Aquatic Drive, Albert Park, VIC, 3206, Australia
Your biggest brand advocates are right under your nose
The Global Chief Marketing Officer, Jeanniey Mullen, from Mercer is coming to Melbourne! At this event she is going to be teaching the way Mercer do marketing and the advantages of having it all start from the staff down and having the staff as your biggest advoctes. This event will be teaching how this approach with marketing drives incredible results.

Best Practice User Experience for Digital Marketers
2017-08-30 08:00 - 10:30 | The Cluster, 31 Queen Street, Melbourne, VIC, 3000, Australia
Every business needs customers; customers are who make a business. With the everything moving so quickly in the world it is important for marketers to give the customer the knowledge and information that they need fast and efficiently.
There are many different areas of digital marketing including website design, search engine optimisation, mobile and more. At this event you will hear from 2 experts who will share their experience in creating user first journeys to achieve digital marketing results.
Speakers:
Christian Newski – Manager UX/UI, Catch GroupDavid Kennedy – Experience Design Manager, Deloitte Australia
Thomas Corneteau – User Experience & InterfaceDesign, Carter Digital

LinkedIn Marketing Workshop
2017-08-30 10:00 - 12:00 | Cliftons Brisbane, Level 3, 288 Edward Street, Brisbane, Queensland, 5000, Australia
LinkedIn is the fastest growing social media platform at this moment, 3 out of 4 users are key decision makers – A perfect marketing channel for building brand awareness and creating business opportunities. This interactive workshop will give you the tools to build both your personal professional brand and your company’s brand on LinkedIn.

Social Media – Connecting Businesses to the World
2017-08-31 08:30 - 12:00 | Alex Hotel, 50 James Street, Perth, WA, 6000, Australia
Social Media is such an important part of anyone’s marketing plan. This event is designed to help you understand the platforms and the power that they have, you will be looking at Facebook, Twitter and Instagram. During this masterclass you will learn how social media communicates your brand, the basics of different social media platforms, content strategy and management plus much more.
The speaker is Meg Coffey, who is a social media strategist, brand marketing specialist, public speaker, and coach.

Put Social Media to Work for Your Business
2017-09-01 | Media School Studio – Sydney, 335 Clovelly Road, Clovelly, NSW, 2031, Australia
This is a one-day training event which will provide strategic thinking and practical tips. Throughout this course you will learn using different methods from examples of best practice, live online demonstrations to a practical component which focuses on your business plus many more things. It is for people who want to learn and use social media more efficiently and is ideal for those who work in a marketing, PR and advertising role.

How To Generate More Leads & Sales Online
2017-09-01 09:30 - 13:00 | Saxons Training Centre Perth, 1/140 St Georges Terrace, Perth, WA, 6000, Australia
At this 3.5 hour workshop you will be shown strategies for driving referrals, attracting and capturing more website traffic, building a healthy list and delivering a marketing message that converts.

Social Media Applications
2017-09-04 | Cliftons Sydney, Level 13, 60 Margaret Street, Sydney, Victoria, 2000, Australia
This is a one day intensive which will show those there the context of social media use for business. It will be presented using case studies, research plus other ways, the workshop will analyse the industries that are represented. You will have the opportunity to learn from others experience throughout the day.

Intrigue Summit
2017-09-05 - 2017-09-06 | Rydges Sydney Central, 28 Albion Street, Surry Hills, NSW, 2010, Australia
This conference is designed to be an interactive marketing and advertising event and has been tailored for different stages of your career, from global brand advertisers, digital agencies, online publishers plus many more!
This 2 day conference has different speakers from all of Australia and the APAC region, some of the topics the speakers will be talking on include:

SEO: How to be best friends with search engine algorithms and how to deal with those algorithms suddenly behaving like humans
Marketing Agencies: How to start, develop and manage a portfolio of marketing agencies for marketing success
Automation and Chatbots: How automation is changing the face of marketing and how you can embrace it and be successful

The line up of speakers include 2 keynotes:
Keynotes:

Amanda Herbert, VP, Marketing & Communications – Australia, New Zealand & Pacific Islands – Discovery Networks Asia Pacific
Scott Rigby, Head of Digital Transformation at Adobe

Plus:

Jessica Hamilton, IBM
Gemma Howells, Woolworths Group
Andrew O’Shea, Big Mobile
Suranga Priyashantha, Fairfax Media
