Edge of Search 2025
2025-09-10 | Newcastle City Hall, NSW
Edge of Search is Newcastle’s first SEO conference and is dedicated to exploring the world of Search and why SEO is more than just Google. The event features hand-picked speakers discussing where SEO and other digital skill sets meet and how we can all benefit from more collaborative partnerships.
Exceptional campaigns—and exceptional returns—happen when different specialists have a seat at the table. Learn from expert perspectives, cutting-edge strategies, and behind-the-scenes case studies to improve your approach to search engine optimisation and digital marketing as a whole.
Conference Day, Masterclass & Recording Only Tickets Available!
2025 Speakers:
-Jes Scholz – SEO + The Future – Growth Marketing Consultant & SEO Futurist
-Jason Mun – SEO + ECOM – Chief Search Officer at Overdose Digital
-Dr Nicole Sweaney – SEO + AI – Founder of AI Her Way
-Amanda King – SEO + TECH/CONTENT – Founder of FLOQ & FLOQ Academy
-Georgia Tan – SEO + UX – Founder of Switch Key Digital
-Michael Ofei – SEO + CONTENT – Lead Editor at Backlinko
-Emily Amor – SEO + Social Media – Head of Paid Social at Digital Darts
-Regan McGregor – SEO + Brand – Head of SEO Airtasker
Digital Publishing Panel Speakers:
-Vahe Arabian – Founder of State of Digital Publishing
-Michael Ofei – Lead Editor at Backlinko
-Jes Scholz – SEO + The Future – Growth Marketing Consultant & SEO Futurist
September 10th Masterclass Sessions:
-Google Ads x SEO Masterclass – Hosted by Brogan Renshaw, Director of Firewire Digital
-The Return of Creative Marketing – Hosted by Brooke Hill, Director of Wonderthink
Networking After Party: Bartholemew’s King St

CDAO Melbourne
2025-09-10 - 2025-09-11 | Melbourne, VIC, Australia
Connecting you to what’s next in data and AI. Be part of the data revolution by using data and AI to transform your business DNA. Influence change by providing the data building blocks that will enable your enterprise to become a world-class digital ecosystem with revolutionary decision-making capability.

Power. Presence. Persuasion. How to Speak So People Move
2025-09-16 | Online
Why do some business speakers command instant attention and respect while others get ignored or side-lined? In marketing, it’s a particular problem because stakeholders from other areas often see themselves as a marketing expert too.
In fact, the art of influence starts with understanding the power dynamics in a group setting and establishing your role as leader.
In this webinar, Chris will share a three-part framework for engaging with an audience so that they sit up, listen and then follow your lead. By the end, attendees will walk away with the valuable tools to implement.
Key Takeaways:

Establish your role as the group’s leader
Build connection with your audience
Gain a commitment or feedback to your proposals
Handle tricky questions and unexpected twists

Stand by for a hands-on interactive session that includes Q&A and practical tips, which will boost your confidence as a speaker and business leader.

IHAC Evolution In-House Agency Summit 2025
2025-09-16 | Grounds of Alexandria, NSW
Australia’s premier event for in-house and hybrid agency teams, the IHAC Evolution Summit, is returning to Sydney on Tuesday, September 16, 2025 at The Grounds of Alexandria.
Now in its third year, the summit which is run by the In-House Agency Council (IHAC), brings together APAC’s most progressive in-house and hybrid agency members for a full day of discussion, inspiration and connection. The 2025 edition will spotlight the latest thinking on team structure, creative operations and technology integration – all underpinned by real-world insights from across the IHAC community.

Victorian Business Writers Conference 2025
2025-09-17 | Angliss Conference Centre, Level 5/555 La Trobe Street, Melbourne, VIC, 3000, Australia
Since 2012, Lexi Communications has hosted a unique training day for government and corporate communicators. We’ve held 12 amazing conferences across Brisbane, Perth and Adelaide. Now we’re bringing this great day to Melbourne!
Australia isn’t lacking for conferences, but our point of difference has always been the learning. As communicators, we can debate current issues and best practice until the cows come home. But, at some point, we must put it into practice!
That’s the goal of this conference – less ‘what’ and more ‘how’. As workplace writers, we face new challenges and opportunities all the time. Let’s get practical on how to take full advantage of them.
Join us at VBWC 2025 for engaging topics and real-world advice that you can start using immediately.

Affiliate & Partnerships Marketing Summit Melbourne
2025-09-17 | PwC Melbourne, Lvl 19, 2 Riverside Quay, Southbank, 3006, Australia
The Affiliate and Partnerships Marketing Summit is coming to Melbourne! The event where all sides of the market come together to discuss the big industry topics, review the market and showcase great work.

Navigating the new normal: Marketing amid Australia’s shifting consumer sentiment.
2025-09-23 | Online
Join leading cultural insight specialists T garage as they unpack the latest consumer sentiment data, revealing how economic challenges and global uncertainty is shaping mindsets, behaviours, and spending patterns.
We’ll unpack responses to marketing activities and also deep dive into the financial vulnerabilities experienced and how you can optimise your marketing activities.
Topics covered:

Latest Consumer Sentiment Data: Up-to-date insights on how Australians feel about their finances, well-being, and future prospects.
Consumer Spending: Understand how consumers are prioritising their spending, and the types of marketing activities they are responding to.
Vulnerability, Insight into how prevalent financial vulnerability is right now and how we should be thinking about this.
Consumer Response Trends: Research into the strategies and tactics that are currently resonating with consumers.
Marketing Strategies: Practical suggestions for minimising the impact of the current environment on your business.

What you will learn:

Overview of general consumer sentiment, how consumers are feeling about life, their finances and the future
Changing spending patterns: Understanding where consumers are cutting back.
Deep dive into levels, and how financial vulnerability is being felt
Learn how service brands can show up for consumers experiencing vulnerability.
Spending Priorities: Identifying where consumers are still willing to spend.
Effective Consumer Engagement: Insights into which marketing activities are most successful in this climate.
Strategic Guidance: Connecting consumer trends to provide actionable strategies for marketers to manage their brands in this context better.

Creating lead magnets with AI
2025-10-01 | Online
A high-quality lead magnet can be the difference between a cold audience and a thriving email list. In Creating Lead Magnets with AI, we’ll show you how to use AI tools to plan, write, design, and launch irresistible lead magnets—faster than ever before.
From eBooks and checklists to templates and guides, this masterclass will walk you through the entire creation process using tools like ChatGPT and Canva. You’ll learn how to combine strategic thinking with AI-powered speed so you can attract the right people and grow your list with ease.
What You’ll Learn:

Lead Magnet Fundamentals: Understand what makes a great lead magnet and why it’s essential for growing your email list.
AI Tool Overview: Explore the best AI tools for researching, writing, designing, and packaging high-value lead magnets.
Fast Content Creation: Learn how to use ChatGPT to brainstorm, outline, and write eBooks, checklists, guides, and more—fast.
Design Made Easy: Discover how to pair AI with tools like Canva to quickly turn your content into beautiful, downloadable assets.
High-Converting Hooks: Craft attention-grabbing titles and landing page copy using AI-generated ideas that drive downloads.
Real-World Examples: See how top marketers are using AI-powered lead magnets to attract and convert their ideal audience.

Who Should Attend:
Led by Jon Tanner, Co-CEO and Founder of Social Media College, this Masterclass is ideal for marketers, entrepreneurs, and business owners who want to generate more leads without the overwhelm. If you need a fast, effective way to create lead magnets that actually convert, this session is for you.

20th Socail Media For Gov
2025-10-11 - 2025-10-13 | Crown Plaza Melbourne, 1-5 Spencer St, Docklands, VIC, 3008
The social media landscape is marked by diverse platforms, changing algorithms and evolving user behaviours, necessitating a dynamic and strategic approach to content creation.
The 20th Social Media for Gov Summit is the ultimate gathering for social media professionals seeking to elevate their online presence, engage citizens effectively and address legal and ethical concerns in the ever-evolving digital landscape. Delegates will gain tools and insights to refine their social media strategy, craft compelling content, leverage data analytics effectively and stay ahead of the curve.

Social Media Strategies Summit - Higher Education 2025
2025-10-20 - 2025-10-21 | Online
If you’re a social media, marketing, or content professional who manages any of your university’s social media channels, this event is your chance to meet and talk shop with 600+ peers within your HESM community!
Six reasons higher ed marketers choose SMSsummit every year:

Learn the nuts and bolts of a successful social media strategy to position your institution for success — whether you’re in recruitment, admissions, student experience, or alumni relations.

Assess and audit your current social media initiatives through real-life feedback, discussions, and peer-to-peer learning around top social platform best practices and emerging trends.

Revitalize your strategy framework as brand practitioners walk you step by step through successful case studies to help you identify new and creative ideas.

Cultivate your arsenal of tools, resources, and connections to champion a social media transformation back at your college or university. You’ll leave feeling refreshed, inspired, and reinvigorated.

Experience a unique online gathering of senior-level, cross-industry marketers. We’re the only event where attendees benefit from focused higher education sessions, along with access to consumer brand case studies.

Accelerate your career and your role within your company by learning to streamline your processes and improving your existing skills set.

How GenAI will kill LinkedIn (and why you should care)
2025-10-21 | Online
GenAI is already changing our world. But when it comes to your brand and reputation online, will it change it for better – or worse? How should you use GenAI when it comes to LinkedIn, without burning relationships and trust?
This webinar will help you navigate common missteps, share best practices, and ensure you’re set up for success on the world’s #1 professional network: LinkedIn.
In the race to be seen by more people, automation and generative AI solutions make a compelling case – complete with party popper emojis. But in the highly visible, searchable, professional world of LinkedIn, your most valuable asset is not time – it’s trust.
Every action you take online leaves a digital footprint, so knowing how to safely navigate the different tools and choices – what to embrace and what to avoid – is vital. This webinar will help you navigate common missteps, share best practices, and ensure you’re set up for success on the world’s #1 professional network: LinkedIn.
Topics covered

Why getting the balance right between human and machine is important;
Assessment of GenAI and automation tools for LinkedIn;
Common missteps and the impact of getting it wrong; and
Best practices and the benefits of getting it right.

Key learnings

How GenAI and automation can enhance and erode reputation;
What actions are most effective on LinkedIn;
How to build new and deeper relationships; and
How industry leaders use GenAI and automation to generate results.

AI Leadership Summit 2025
2025-10-21 - 2025-10-22 | Brisbane Royal ICC, QLD
Australia’s AI Leadership Summit is the most influential AI event of the year designed for leaders and organised by CEDA and the National AI Centre. This annual summit connects executives, decision makers and thought leaders from across business, government and academia to advance Australia’s AI ambitions for long-term prosperity.

IGSxM Instagram Summit 2025
2025-10-22 - 2025-10-23 | Online
The world’s biggest creator event. 25+ masterclasses by IG’s top voices. Join 1,000s of creators, marketers, & agencies days of content you won’t find anywhere else.
There is more than one way to win on social Three tracks on the latest strategies to grow, engage, and convert. Stick with one, or better yet, follow them all!

Advanced Social Media and Digital Marketing Strategy
2025-10-23 | Online
This workshop is focused around the current state of social media marketing as it sits into 2025. It will involve discussing and collaborating around advanced social media strategy and campaign design. This workshop will delve into strategies incorporating best practices regarding engagement trends, resource allocation, campaign strategy, lead generation strategy, funnel build strategy and provide insights into the power of an omni channel digital marketing strategy.
Who Should Attend

Marketing professionals who feel they are not achieving suitable results on their social media marketing campaigns.
Marketing professionals who are somewhat satisfied with their social media marketing campaigns but know there is room for improvement.
Marketing professionals who feel they are achieving satisfying results on their social media marketing campaigns but would like to stay up to date on the latest algorithm changes, to ensure they stay on top of the game.

Topics Covered

What are the most important performance metrics to accurately measure and determine value for businesses going into 2025?
What are the latest algorithm, platform optimisation updates in 2025?
What is the best way to identify how to build engagement and measure it precisely?
How to build key databases from social media to then develop touchpoints and create ROI?
What is the current landscape of social media and learn data-driven strategies to drive the most significant growth and impact?
What is the best way to measure return on investment from social media campaigns?
What are the best other digital marketing channels complementing the results generated by social media marketing?

Learning Outcomes
By the end of this workshop, participants will:

Understand what it takes to optimise a social media marketing campaign
Know how to create and track an engaged and relevant audience
Understand how to streamline their conversion process
Have insights into the future of digital marketing through the discovering of an optimised multi-channel digital strategy

IAB Australia Brisbane Market Update 2025
2025-10-28 | State Library of Queensland, QLD
The IAB Australia team are returning to Brisbane for our third year to provide a market update together with a range of local industry colleagues. IAB members, agencies and marketers attended this session with two hours of content followed by networking.

iMedia B2B eCommerce Summit 2025
2025-10-29 - 2025-10-31 | Sheraton Grand Mirage, Gold Coast, QLD
The iMedia B2B eCommerce Summit is an exclusive event for B2B brand manufacturers, eCommerce professionals and wholesale distributors in Australia. This unique networking event is ideal for key B2B merchants and will see over 200+ attendees engage and experience three days of face-to-face business meetings, roundtable discussions, and world-class content, strategies and best practices delivered through diverse and captivating presentations.

Email Marketing Workshop: create campaigns that drive engagement
2025-11-06 | Online
The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session, share relevant experiences and most importantly, hone their skills to improve their approach e-mail marketing.
The content is suitable for marketers, event managers, sales and business development, and those in creative and design roles.
The format is accessible for those in entry level positions through to leadership roles.
Topics Covered:

Email marketing fundamentals
Developing an email marketing strategy
Planning email marketing campaigns
Lead generation methods
Best practices for email marketing
Improve the deliverability, open rate and click through rates of emails
Segmentation and personalisation
How to write subject lines that will solicit more opens
Understand how to use data to optimise email performance
How and what to A/B test
Email marketing regulation

AI Marketing Bootcamp
2025-11-06 | Online
Supercharge your marketing efforts with AI in this one-day, high-intensity bootcamp. Learn the fundamentals of ChatGPT, set yourself up for success, and discover how to achieve consistent quality results with ChatGPT and some of the most impactful AI tools. Leave with a clear, actionable roadmap to implement AI in your marketing strategy.
The AI Marketing Bootcamp is designed for marketers looking to rapidly embrace the power of AI. In just one day, you’ll get hands-on with ChatGPT and other cutting-edge tools to learn how to enhance your marketing strategies, boost customer engagement, and drive ROI. You’ll walk away with practical skills and a clear plan to immediately integrate AI into your marketing toolkit.
Who should attend
This bootcamp is ideal for marketing professionals and strategists who want to stay ahead of the curve, harness the power of AI, and make an immediate impact on their business. Whether you’re completely new to ChatGPT or using it semi-regularly, this program bridges beginner and intermediate levels, offering actionable insights to transform your marketing approach.
Topics covered

What’s Possible with AI in Marketing: How AI is reshaping the marketing landscape.
Mastering ChatGPT for Marketing Success: Generate high-quality content and customer engagement strategies, including writing high-quality prompts.
Customising AI for Your Brand: Train AI to understand your business, industry, and customers.
Integrating AI Tools: Learn about other AI tools that can amplify your marketing efforts.
Creating an AI-Powered Marketing Strategy: Walk away with a step-by-step plan for AI integration.

Learning Outcomes

Gain competence and confidence in using of ChatGPT to create marketing content and customer engagement strategies.
Understand how to develop a clear, actionable AI-powered marketing strategy.
Learn how to integrate AI tools seamlessly into your existing marketing processes.
Gain hands-on experience with AI tools that you can implement immediately.
Leave with confidence in your ability to leverage AI to boost ROI.

AMI Email Marketing. Half-day Masterclass
2025-11-06 | Online

AMI's Assessing Ideas
2025-11-10 | Online
The only online course in the world that teaches you how to assess ideas, underpinned by a systematic method.
Learn how to evaluate ad concepts and make better creative decisions.
Designed to help you get to more impactful ideas in less time. This course teaches you HOW to assess ideas from agencies in a more systematic way. The content is designed to be practical, fun and easy to implement.

Who should attend?
The course is designed for anyone who is actively involved in assessing and deciding upon creative ideas.
It’s designed for both B2C and B2B marketers and is considered a foundational skill of the profession.
This course is a great way to learn how to make strong creative decisions that get you to richer and more impactful creative work.
It will make you a better marketer overnight.
Topics covered

Importance of creativity
The emotional brain
The rational brain
Idea vs execution
Constructive feedback
Selecting an idea
Keeping an idea pure

Marketing Tech Retreat 2025
2025-11-13 - 2025-11-14 | RACV Cape Schanck Resort, VIC
Designed for deeper and more meaningful connections, this event is the very opposite of a one-day inner-city conference. With not a single exhibition stand in sight, the Marketing Tech Retreat offers two days of compelling keynote presentations, fireside chats and curate social experiences – giving you’re the space and the time to have the conversations that matter most.
An Exclusive Forum With Content By Victorian MarTech Leaders for the Challenges You Face, Coming To You From The Stunning RACV Cape Schanck Resort.
You’ll form unparalleled connections in a relaxed, distraction-free setting that no exhibition hall or inner-city venue could ever match.
After an incredible inaugural event in November 2024 with an audience score of 8.9, we’re excited to be returning on 12th-14th November. Register your interest to stay up to date with speaker announcements and the 2025 program.
Our agenda and Topics & Trends report focus on two key themes:
Operationalising the Process of Personalisation:

– Setting the Strategy – Digital Technology & Architecture
– Data Enablement – Analytics & Insights
– The Content Supply Chain – Personalisation at Scale
– MarTech & CX – Connect Customer Journey’s with AI & Automation

Contextualising MarTech in 2025

– Ownership in MarTech – Who Should, and Who Does, Own What in the Digital Marketing Ecosystem?
– Right-Sizing Your Tech Stack – What Good Looks Like in 2025
– Harmonising Your Owned Marketing with Your Paid Media
– Privacy and Regulations for the Future

Compass Conference 2025 Hobart
2025-11-18 | Hope & Anchor Hotel, Hobart, TAS
Join the community to ponder the year of disruption in the marketing and media industry and delve into the trends that will shape the future. Compass runs as a seven-city roadshow covering Hobart, Brisbane, Sydney, Perth, Adelaide, Melbourne and Auckland.

Global Virtual MarTech Summit APAC & EMEA
2025-11-19 | Online
This Global Virtual MarTech Summit will showcase key insights, challenges, and success stories as we look back on a year where AI has moved from hype to real-world application. Welcome to the 34th edition of the Global Virtual MarTech Summit APAC & EMEA where leading marketing professionals will gather to tackle the topic on everyone’s minds, AI.
This summit is designed for senior-level MarTech & Marketing professionals in functions such as:
AI in Marketing | AI Strategy & Innovation | Prompt Engineering | Chatbot Developing | Customer Experience | Predictive Modelling | AI in CRM & Retention | GenAI | Machine Learning | Digital Transformation | Privacy & Ethics | Marketing Automation | Personalisation | AI-Driven Analytics & Insights
Leveraging expertise in Marketing & MarTech, we will spotlight handpicked AI innovations and practical use cases that have delivered tangible business results, with a focus on measurable impact rather than speculation.

Ticketing Australia Conference 2025
2025-11-19 - 2025-11-20 | CommBank Stadium, NSW
Our conference has grown to become a cornerstone event for professionals in business of selling tickets, offering opportunities for networking, learning, and innovation. In 2025, we are committed to delivering an even more dynamic and engaging program.
We are thrilled to announce that the Ticketing Australia Conference is returning to CommBank Stadium in 2025 for our 5th annual event! This year, we are more excited than ever to welcome delegates from across the industry to join us for an educational and inspiring event.
Join us as we celebrate our 5th year of bringing together the brightest minds in the industry.

Behavioural Science for Customer Journeys
2025-11-25 | Online
Make your customer the hero. Join us to look at the drivers of human behaviour, and how a greater understanding of these touchpoints, including digital experiences, can be applied to customer experience.
Online Course structure
This workshop is also offered in an online format. A 1,5-hour live session will be held once each week over 2 weeks. The facilitator will present that week’s topic live online with other participants. There will also be activities and resources to support your learning.
You will learn

Challenge yourself and your thinking (the who, the what, and the why).
Explore the motivation behind ‘CX’.
Relate organisational objectives to customer behaviour.
Identify opportunities to reduce friction and enhance relationships.
Understand the principles of applied behavioural science and how to apply this to your organisation.
Consider the bigger picture by understanding customer journeys at a deeper level.

Victorian Business Writers Conference 2025
2025-11-25 | RACV City Club, 501 Bourke Street, Melbourne, VIC, 3000
The Victorian Business Writers Conference 2025 is our one-day training event for corporate and government content writers. Since 2012, this event has helped people increase their corporate writing skills and knowledge of best practice – and spend a great day with like-minded people.
This year, our talented experts will give us real-world, easy-to-implement advice on:

making the most of Generative AI in our roles – and starting our AI journey
editing content to a high standard when there’s no time for perfection
understanding emotional triggers to create more effective change communication
and more!

AMI Behavioural Science for Customer Journeys
2025-11-25 | Online

The perfect ChatGPT prompt
2025-12-03 | Online
Great results from ChatGPT don’t happen by chance — they start with great prompts. In The Perfect ChatGPT Prompt, we’ll teach you the art and science of prompt writing so you can unlock better, faster, and more accurate outputs for your business.
Whether you’re using ChatGPT for content creation, research, strategy, or daily tasks, this session will show you how to guide the tool with clarity and confidence. You’ll learn how to structure prompts, tweak responses, and build reusable templates that save time and improve quality across all your work.

Workshop. Copywriting with AI
2025-12-10 | Online
Marketing on X (formerly Twitter) can feel chaotic. The fast pace, constant updates, and ever-changing trends make it hard to keep up—let alone create content that drives real engagement or growth for your brand.
Without a clear strategy, your posts get buried in the feed, your followers stop paying attention, and your efforts fall flat. It’s frustrating to be active on the platform but see little to no return on your time or investment.
In this hands-on workshop, SMC will show you how to market effectively on X. You’ll learn how to craft high-performing posts, build a loyal following, engage your audience in real-time, and use X’s ad tools and analytics to amplify your reach and results.
You’ll leave with a focused, actionable plan to grow your brand on X with confidence. Whether you’re looking to boost visibility, connect with your audience, or drive traffic and conversions, this workshop will give you the tools to make it happen.
Who is this class ideal for:
This workshop is for business owners, marketers, and agency owners who want to harness X to build influence, engage in real-time conversations, and drive business growth. Whether you’re new to the platform or ready to level up your strategy, this is for anyone looking to make meaningful connections and turn engagement into results.
What you will learn:

Overview: Understand the unique role of X (formerly Twitter) in the social media landscape and how it can be leveraged for real-time engagement, visibility, and brand relevance.
Profiles and Benefits: Learn how to set up and optimise your X profile for credibility and reach, and explore the platform’s key advantages for businesses and marketers.
Core Features: Get to know the essential features of X—including Tweets, Retweets, Quote Tweets, hashtags, and trending topics—and how to use them effectively.
Organic Implementation: Discover proven strategies to grow your presence organically, increase engagement, and build a community without relying on paid ads.
Paid Advertising: Explore how to run high-performing ad campaigns on X, including audience targeting, ad formats, budget allocation, and campaign setup.
Campaigns and Analytics: Learn how to measure the success of your X marketing efforts using campaign analytics and insights—so you can optimise performance and scale what works.

X (Twitter) Marketing Workshop
2025-12-10 | Online
Marketing on X (formerly Twitter) can feel chaotic. The fast pace, constant updates, and ever-changing trends make it hard to keep up—let alone create content that drives real engagement or growth for your brand.
Without a clear strategy, your posts get buried in the feed, your followers stop paying attention, and your efforts fall flat. It’s frustrating to be active on the platform but see little to no return on your time or investment.
In this hands-on workshop, SMC will show you how to market effectively on X. You’ll learn how to craft high-performing posts, build a loyal following, engage your audience in real-time, and use X’s ad tools and analytics to amplify your reach and results.
You’ll leave with a focused, actionable plan to grow your brand on X with confidence. Whether you’re looking to boost visibility, connect with your audience, or drive traffic and conversions, this workshop will give you the tools to make it happen.
