Marketing.com.au

Litmus Live 2022
2022-10-25 - 2022-10-26 | Online
Don’t miss your chance to join the premier email marketing event for email pros, by email pros–with a FREE or paid ticket option!

Log in from anywhere for two action-packed days of:

Keynotes, live and on-demand sessions from thought leaders in the email community
Interactive roundtables hosted by speakers, sponsors and the Litmus team
Virtual networking opportunities with other attendees, speakers and Litmus staff
Daily live email optimization sessions for real-time feedback from Litmus email pros

Hot Tips - Creating Effective Marketing Buyer Personas
2022-10-25 12:30 - 13:30 (Australia/Melbourne) | Online
As marketers and business owners, we often miss the power of digital marketing when we don’t have a clear target – a marketing buyer persona. And if we don’t have personas, to who are we speaking? (hint: nobody, according to our host!)
Creating a data-driven buyer persona can be overwhelming, but it doesn’t have to be! Join us for all the hot tips to create a living, scalable marketing buyer persona, with this fun, practical, expert-led webinar.

Takeaways

Recognise the importance of buyer personas for your brand or business

Hear top buyer persona dos and don’ts from Jay, a seasoned marketing strategist for global FMCG brands.

Gain practical tips to build and activate your buyer personas.

Social Media Strategies Summit 2022 #SMSSUMMIT
2022-10-26 - 2022-10-27 | Online
Join Your Peers at the #1 Social Media Event for Senior-Level Marketing Professionals.
6 REASONS #SMSSUMMIT NEEDS TO BE YOUR SOCIAL MEDIA CONFERENCE OF THE YEAR

Learn the nuts and bolts of a successful social media strategy to position your brand for success
Assess and audit your current social media initiatives through real-life feedback, discussions and peer-to-peer learning.
Revitalize your strategy framework as brand practitioners walk you step-by-step through successful case studies.
Cultivate your arsenal of tools, resources, and connections to champion a social media marketing transformation back at your company.
Experience a unique gathering of senior-level, cross-industry marketers. See what’s driving success at different types of companies that can inspire innovation at your own.
Accelerate your career and your role within your company by learning to streamline your processes and improving your existing skills set.

Mumbrella Travel Marketing Summit 2022
2022-10-27 | Four Seasons Sydney, 199 George Street, Sydney, New South Wales, 2000, Australia
The nation is emerging from one of its most challenging periods – travel and tourism face uncharted territory and will likely be one of the last industries to recover from the damage of the pandemic. But there is still plenty going on in the background as well as the foreground.
The Mumbrella Travel Marketing Summit gives the stage to senior marketing leaders in travel and tourism to share their insights as they look for new opportunities and the return of old ones. Don’t miss the chance to network with travel marketing counterparts and hear from those who are at the front of the recovery effort.

LocalU Advanced Virtual 2022
2022-11-02 | Online
Did you have FOMO after missing LocalU Advanced in Denver this July? Well, we have your solution! We’re going virtual again for our November 2022 event!
As always, we promise completely new content, never presented before at ANY conference!

Guru 2022
2022-11-02 - 2022-11-03 | Online
Welcome to an email marketing conference designed to help exceed your current strategies with actionable advice you can deploy same-day, informed by a deep pool of real-time user data. The GURU Conference is designed to share the very latest digital trends, email best practices and emerging tools you’ll need to step up your email marketing performance TODAY. Join us for two days of live, virtual sessions from industry experts that will take your email marketing programs to the next level.

Product Marketing Summit
2022-11-03 - 2022-11-04 | Sydney, NSW, 2000
In November 2022, Product Marketing Summit will assemble product marketers from the world’s largest companies and most exciting startups in Sydney to share Product Marketing success stories, experiences and challenges of those positioned at the intersection of product, marketing & sales.
Join the largest gathering of product marketers who live at the intersection of product, marketing & sales. In just one day you’ll hear about:

Engage, convert, retain; Understanding the customer
Creating demand and go-to-market strategy for your product
Deciding your products positioning and messaging
Ensuring salespeople and customers understand your product
Driving the application and usage of your product
Building product marketing teams for success
Using data to drive product decision making
Defining your product audience

Marketing Tech Symposium 2022
2022-11-03 08:00 - 2022-11-04 17:00 | Crowne Plaza Hunter Valley, 430 Wine Country Dr,, Lovedale, NSW, 2325, Australia
Technology driven marketing and advertising continues to reinvent the ways in which brands engage and influence consumers in the moments that matter most. However, as consumer expectations continue to evolve, and with an increased focus on customer empowerment, brands need to differentiate effectively, and engage with their customers how, when, and where they want.
Navigating the ever evolving martech landscape to identify new technologies and work with new data sources to better understand, reach and engage your customers is often daunting and confusing. With such a wide choice of solutions and partners, how do marketers know what works and what doesn’t? How do they ensure they’re making the correct investments for future-growth?
Join us at the Marketing Tech Symposium to:
Discover how to use marketing technology to better understand, reach and engage your customers
Learn from inspiring international keynote presentations and local case studies
Connect with the leading brands and solution providers in a sophisticated and relaxed environment in the Hunter Valley.
Learn, network, socialise and dine with the most influential executives in the region and return to the office with a Marketing Tech action plan.
This year’s topics include:
– Secret showcase session: Get under the hood of one of the best, most successful MarTech stacks in the region
– A data science & CFO perspective: democratising data and data reflexes, how to best action data when you’re drowning in it
– A C-suite perspective / debate: Are CMOs and marketing leaders falling behind with MarTech?
– Aligning marketing with the IT & Data Teams and the Board: Translating the jargon and aligning on objectives
– Bridging the capability, talent & skillset Gap
– Build, buy or hybrid and bringing your media inhouse
– The future of MarTech: The rise and role of No-Code /Low-Code, Headless Commerce and APIs
– The Rise of BigOps, MarketingOps, and RevOps as a successor to Big Data: Why a focus on Marketing Ops is important for your business
– How do you assess, benchmark, and select the right MarTech for your corporate and marketing goals & requirements?
– Time is your number 1 enemy, speed to market is key. The CMO is being stretched and their efforts diluted. How marketers can benefit and learn from Agile
– How much Personalisation is too much, from a Privacy and Business Investment (Overkill) perspective?

SEO Masterclass Workshop: Learn How To Take Your Website to #1 On Google
2022-11-03 12:00 - 16:00 | Online
Without an understanding of what it takes, the boss will not be able to make crucial decisions that support a website’s organic search success.”
About the Workshop
We have developed this SEO Training for Marketing Managers and professionals who aren’t involved in the day-to-day of SEO but need to know how to take their website to #1 on Google.
The Bruce Clay SEO training course shows you how to improve the rankings of your website in search engines and increase qualified traffic to your website. The training is based on over 25 years of search engine research and successful search engine optimisation for clients.
Class includes Q&A time to ensure the material is understood.
Any company, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course.
Key Learnings

Importance of SEO
How Google works
How a search engine-friendly website impacts online traffic and revenue
What factors cause a website to rank in organic search results

SEO Framework:
1. On Page SEO – (Content, Blogs etc)
2. Technical SEO – Site Architecture & Performance 3. Off Page SEO (Content Marketing & Digital PR)

Competitor Analysis – Marketers will absolutely love this
What spam tactics must be avoided to prevent loss of revenue
Setting Realistic Expectations
Case Studies: Companies That Have Run Successful SEO Campaigns
Questions to ask your SEO Team or Agency
Tools of the Trade – We will show you how you can use tools to gain valuable insights

SEO Masterclass Workshop: Learn How To Take Your Website to #1 On Google
2022-11-03 12:30 - 16:00 | Online
We have developed this SEO Training for Marketing Managers and professionals who aren’t involved in the day-to-day of SEO but need to know how to take their website to #1 on Google.
The Bruce Clay SEO training course shows you how to improve the rankings of your website in search engines and increase qualified traffic to your website. The training is based on over 25 years of search engine research and successful search engine optimisation for clients.
Class includes Q&A time to ensure the material is understood.
Any company, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course.
Key Learnings

Importance of SEO
How Google works
How a search engine-friendly website impacts online traffic and revenue
What factors cause a website to rank in organic search results

SEO Framework:
1. On Page SEO – (Content, Blogs etc)
2. Technical SEO – Site Architecture & Performance 3. Off Page SEO (Content Marketing & Digital PR)

Competitor Analysis – Marketers will absolutely love this
What spam tactics must be avoided to prevent loss of revenue
Setting Realistic Expectations
Case Studies: Companies That Have Run Successful SEO Campaigns
Questions to ask your SEO Team or Agency
Tools of the Trade – We will show you how you can use tools to gain valuable insights

Content Marketing Conference 2022
2022-11-09 08:00 - 2022-11-11 17:00 | Online
The marketing world is changing, and CMC is leading the way. Virtual is the way learn, and it’s here to stay. Content must be available on-demand, long after our conferences passes by. And audience engagement is now our mantra, with humor and emotional triggers making us fly.

Workshop: Content Strategy & Copywriting
2022-11-09 12:30 - 16:00 | Online
Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand, cuts through the noise and engages your audience effectively.
Marketing has evolved significantly in recent years which has changed the way we do business by altering our consumer’s behaviour and expectations. This is why your content must be relevant, valuable and highly personalised to stay ahead of your industry and be successful. Copywriting is an essential skill to help your business unlock its full potential, by producing video scripts, blogs, articles, podcasts, collateral, website copy and EDMs, all of which nurture and meet the needs of your audience.
Participants will gain foundational knowledge through this informative and collaborative session, develop ideas for their own business, share relevant experiences to take away, and most importantly, hone their skills to improve their copywriting and content strategy.
Key learning outcomes

Explore examples of what good copywriting is and why quality copywriting is a crucial element of an effective content marketing strategy.
Understand the benefits of content marketing vs traditional marketing.
Improve your copywriting for different types of content and channels to engage your audience.
Understand who your customer is and learn how to create customer personas.
Learn to manage budgets and calculate ROI on your content marketing campaigns.
Foundations of content amplification on different channels including social media.

SMX Next 2023
2022-11-15 - 2022-11-16 | Online
Search marketing is ever-changing. And we’ve seen a lot of big changes so far in 2022. Algorithm updates and SERP feature changes are making organic search harder. Automation is proving frustrating in paid search and social. Plus, the death of third-party cookies has been delayed. Again. Oh, and Google Analytics 4. It’s a lot.
Regain control at SMX Next.
Programmed by the Search Engine Land experts, the entire program — featuring exclusive keynotes, tactic-rich sessions, and insightful live Q&A (Overtime!) — is designed to help you make sense of these and more changes, so you can continue to create successful, future-forward strategies and campaigns that deliver ROI.
After two intense days of training, you’ll walk away with fresh insights, emerging opportunities, and must-know, next-level strategies and tactics to drive SEO and PPC success in 2023 and beyond. (Can’t attend live? Instant on-demand access is included with your free pass!)

DigiMarCon World 2022
2022-11-17 - 2022-11-18 | Online
DigiMarCon World 2022 Digital Marketing, Media and Advertising Conference will take place November 17th to 18th, 2022, Online; Live and On Demand. It is the largest Digital Marketing Event in the World and will be attended by over 10,000 Digital Marketing Professionals.

It’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement, DigiMarCon World 2022’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.

Customer Relationships in the Digital World: The role of Online Brand Advocacy
2022-11-17 12:00 - 13:00 | Online
Research shows that user-generated content (UGC) is more authentic and trustworthy, and subsequently, more influential, than brand-generated content (BGC). So, in this new era of social influence and multiple digital touchpoints, it is consumers – just like you and I – that have the power. In this webinar, we will talk about building customer relationships to generate online brand advocacy (OBA) for your brand.
Key takeaways:

Understand what OBA is and how to nurture your consumers to become your online brand advocates.
View examples of OBA given by consumers
Explore how brands integrate OBA into their digital marketing strategies
Preview the latest research into OBA

How to Create & Execute a Thought Leadership Strategy
2022-11-24 12:30 - 16:30 | Online
This powerful 4-hour online workshop will show you how to create a
thought leadership strategy that goes the distance!
Learn how to build a strong personal brand and harness your expertise to position you as an authority in your niche and attract an audience of people who know, like and trust you.
Who is it ideal for:

Marketing Consultants
CMOs looking to build their personal brand
Senior Professional Marketers
Agency Owners
Content Marketing Specialists
Founders & Entrepreneurs
High-Performing Business Leaders

Outcomes:

Position yourself for more premium career opportunities
Attract more new business (if agency or business owner)
Command a higher salary (if employed)
Charge higher rates (if self-employed)
Be better equipped to help your clients/employer navigate the modern landscape of organic content, personal branding and standing out in a noisy marketplace
Fast track the growth of your own business by becoming a thought leader
Attract prestigious collaboration opportunities

What you will learn:
Introduction to Thought Leadership

What is good Thought Leadership?
How it is a fusion of Leadership & Strategy & Marketing
Why thought leadership content is different to other content
Why this type of content will deliver a better ROI for your career/business
Why it’s the fastest growing modern marketing discipline

Thought Leadership Strategy

Business/Career Goals Alignment
How to set your thought leadership goals and what is realistic
The Do’s and Don’ts of a successful thought leadership strategy
Monetising Your Message

Thought Leadership Branding

Employee Brand vs Personal Brand vs Business Brand – Key considerations for thought leadership for each.
The 4 non-negotiables of a brand that connects with its audience
Messaging and Positioning Fundamentals for thought leadership
Pivoting and Re-positioning

Thought Leadership Content

Choosing your Topics and Themes
A plan for extracting your own thought leadership
How to turn your ideas into compelling content
7P Framework for creating high-converting thought leadership content consistently
The 3 Systems you need to get your thought leadership to market
How to measure your content success

Tasmanian Marketers: End Of Year Celebration
2022-11-24 17:30 - 19:00 | Wrest Point Hotel, 410 Sandy Bay Rd, Sandy Bay, Tas, 7005
Join Tasmanian Marketers and finish off the year with a gathering to enjoy good company and share a wrap up of achievements during 2022.
Celebrate successes from the year and hear from Tasmania’s prominent marketers on the current trends in excellent practices and strategies.

Facebook Marketing Online Course
2022-11-30 | Online
Co-curated by experts and leaders after studying hundreds of businesses that have achieved great success on Facebook and conducting a research to find out the techniques and methods they use.
Learning Outcomes

Identify the three key advertising platforms on Facebook and describe their functionality
Learn about the features and placements of Facebook Ads
Understand how the Facebook Algorithm works
Reproduce the Facebook Ad structure
Complete a paid strategy template based on the three steps to creating awesome Facebook ads
Create immersive campaign and learn how to implement and run new marketing campaigns
Understand buyer stages and how your content needs to be configured to match your audience
Describe the three types of targeting offered by Facebook
Identify five core principles of effective community management
Understand the five core principles of effective community management

What to expect when you are studying the Facebook Marketing Course

15-20 hours of online, self-paced learning with unlimited mentor support
Six months of course access to complete at your own-pace
Work on the strategy for your chosen organisation or personal brand
Quizzes to self-check progression
Tools and templates that are immediately applicable
Free access to monthly masterclasses with industry experts
Opportunity to be part of a thriving Facebook group with like-minded individuals

Workshop: E-mail Marketing
2022-12-01 12:30 - 16:00 | Online
The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session, share relevant experiences and most importantly, hone their skills to improve their approach e-mail marketing.
The content is suitable for marketers, event managers, sales and business development, and those in creative and design roles.
The format is accessible for those in entry level positions through to leadership roles.
Topics Covered:

Email marketing fundamentals
Developing an email marketing strategy
Planning email marketing campaigns
Lead generation methods
Best practices for email marketing
Improve the deliverability, open rate and click through rates of emails
Segmentation and personalisation
How to write subject lines that will solicit more opens
Understand how to use data to optimise email performance
How and what to A/B test
Email marketing regulation

Key Learnings:
The workshop is a practical session using best practice for participants to learn how to plan, create, and evaluate effective, ROI-driven e-mail marketing campaigns.

HubSpot CRM Training Course
2022-12-02 | Melbourne, VIC, Australia
HubSpot is a software company that provides tools for marketing, web analytics, and content management. HubSpot CRM is a cloud based application that enables sales teams to enhance the sales process, synchronize communication, and more.
This instructor-led, live training (online or onsite) is aimed at business analysts who wish to create and optimize a sales and marketing process with HubSpot CRM.
By the end of this training, participants will be able to:

Use HubSpot meeting tools to schedule meetings.
Optimize business operations with HubSpot CRM.
Create full-featured dashboards and reports for data analysis.
Automate the sales and marketing workflow.

Format of the Course

Interactive lecture and discussion.
Lots of exercises and practice.
Hands-on implementation in a live-lab environment.

Course Customization Options

To request a customized training for this course, please contact us to arrange.

CISCO Live! Melbourne 2022
2022-12-06 - 2022-12-09 | Melbourne Convention & Exhibition Centre, VIC, 3000, Australia
Over 200 technical and business sessions covering Applications, Networking, Security, Cloud, and more.
If anyone’s been ALL IN this past year, it’s you. Keeping apps running, connections connected, and companies adapting and growing. And keeping everything, everywhere, secure. So we’d like to invite you to be ALL IN with us at Cisco Live.
Cisco Live is the place to be to meet, greet, learn, and share ways of solving some of the biggest challenges out there. Let’s get back together to build community, share experiences, and discover solutions. We can’t wait to see you!
Experience Cisco Live Melbourne in person with a Full Conference or Explorer Plus pass. Or watch the event from anywhere in the world with a Digital pass.
Limited in-person passes available.

ANA B2B Marketing Conference
2022-12-07 - 2022-12-08 | Online
Get ready for learning, inspiration, and connections! This year, we’ve reimagined the Masters of B2B Marketing Conference to help you meet the challenges of a rapidly changing world. We will celebrate the successes, share compelling case studies and insights, and build new relationships.
Learn
Tap into rich insights, best practices, case studies, and the latest trends from leaders in marketing and advertising.

Network
Connect with peers from businesses large and small to expand your personal network and sphere of influence.

Grow
Advance your marketing knowledge and that of your team to drive sustained growth for your brand and business.

Confirmed Speakers

Dean Aragon
CEO and Vice-Chairman, Shell Brands International AG
Shell

Joe Cohen
Chief Marketing and Communications Officer
Axis Capital

Amy Gath
Vice President, North America Marketing
Formica

Carolyn Henry
Vice President and GM of Americas Regional Marketing
Intel

Jill Kramer
Chief Marketing and Communications Officer
Accenture

Portia Mount
VP Marketing and Business Development, Trane Commercial Americas
Trane Technologies

Emily Pachuta
Chief Marketing and Analytics Officer of the Americas
Invesco

Gerald Youngblood
Chief Marketing Officer, North America
Lenovo

Public Agencies & Government Social Media Strategy 2022
2022-12-07 - 2022-12-08 | Online
We bring over 10 years of experience in social media education. That means you can count on a vetted, specially curated series of sessions and seasoned, experienced speakers to tackle topics that have the biggest impact on your agency or office’s social media strategy.

Share experiences and learn new social media strategies with your government and public agency colleagues from around the globe — virtually!

Network with government employee peers from across the country. SMSsummit is your best resource for fresh social media ideas and community building strategies.

Get all your social media questions answered through speaker Q&A, live chat, and discussions with other attendees.

Be your team’s social media champion! We’ll help you build the foundations of a sustainable, scalable social media policy that empowers your team to serve your constituents best.

Learn strategies and tips for tackling issues most important to government agencies including social media and crisis communications, improving agency reputation, and building relationships with your community.

Assess and audit your current social media initiatives. Learn how to humanize your agency and build public trust in an era when transparency and authenticity is more important than ever.

CISCO Live! Online 2022
2022-12-07 - 2022-12-08 | Online
Join us online for the broadcast from Cisco Live Melbourne on December 7-8, 2022 to enjoy your share of the action.
Over 200 technical and business sessions covering Applications, Networking, Security, Cloud, and more.
If anyone’s been ALL IN this past year, it’s you. Keeping apps running, connections connected, and companies adapting and growing. And keeping everything, everywhere, secure. So we’d like to invite you to be ALL IN with us at Cisco Live.
Cisco Live is the place to be to meet, greet, learn, and share ways of solving some of the biggest challenges out there. Let’s get back together to build community, share experiences, and discover solutions. We can’t wait to see you!

Marketing Essentials Training in Adelaide
2022-12-09 | Adelaide, SA, 5000, Australia
This training, ‘Marketing Essentials’ covers the basics of marketing and are intended not only for people who are new to a marketing role, but just about anybody in the organisation. A basic understanding of the subject is particularly valuable to people in management, selling and customer service roles.
Course Contents:
Effective marketing is vital to ensure the survival and growth of any business. It does not matter whether the business is large or small or what products or services the business supplies, the truth is that effective marketing cannot be ignored and is essential for any successful organisation.
Course Topics:
This training on, ‘Marketing Essentials’ will help you understand marketing concepts and how they link to the growth strategy of the business. They will also give you a solid grounding in market analysis and how marketing influences customers. The Marketing Essentials training include:

Cookies – In this activity learners are introduced to the concept of marketing by considering how a small local business should market itself.
What is marketing? – This short exercise helps learners to understand what marketing is and the wide range of business activities it involves.
Growth Strategies – Learners find out about different types of growth strategies adopted by businesses and how important it is for marketing to align to strategy.
The Marketing Mix – The Marketing Mix and the Extended Marketing mix are explained to learners.
The Marketing Triangle – Participants are provided with a logical approach to marketing using our marketing triangle.
The Marketing Triangle: Understand – The importance of market research is explained and learners find about the four elements they need to understand to market effectively. There is also a short introduction to the PESTEL analysis.
The Marketing Triangle: Solve – The importance of providing solutions based on customer requirements is explained.
The Mystery of the British Motor Cycle Industry – The British Motor Cycle industry is used as a case study to consider what can happen when products no longer meet customer requirements.
The Marketing Triangle: Communicate – Learners are introduced to the promotional mix and the various communication media available. They are then asked to apply this information in a brief activity.
Promotional Poster– An activity to consolidate key themes covered during the training

Course Features:
At the end of this Marketing Essentials training you will be able to:

Explain what marketing is and how it links to the growth strategy of a business
Identify the components of the marketing mix and extended marketing mix and explain how marketing affects all areas of the business
Use the marketing triangle as a logical and customer centred approach to marketing

Digital Marketing Essentials
2022-12-13 | Western Australia, WA, 6000
Examine a range of digital marketing options, including social media, email marketing and blogging, to see what might work for your business
Facebook, Twitter, Instagram, TripAdvisor – names you’ve probably heard, but do you know how to use these rapidly growing platforms to promote your business and engage with current and potential customers?
This session examines a range of digital marketing options, including social media, email marketing and blogging, to help you understand what would work for your business.
This topic covers:

The best social media platforms to use for your customers;
How often to post;
In-depth looks at Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram;
Ideas for creating content;
An introduction to blogging;
Email marketing;
Mobile marketing;
Understanding online review sites.

This session is presented live and there will be an opportunity to ask questions. You will also receive a practical workbook to refer to during and after the session.

Marketing Essentials Training in Sydney
2022-12-15 | Sydney, NSW, 2000

Big Data Strategy 1 Day Training in Sydney
2022-12-15 | Sydney
Developing and implementing a Big Data strategy is vital if you want to stay in business in the coming years. Big Data offers so many benefits to organizations and research indicated that companies leveraging Big Data financially outperform their peers by 20% or more. So, if you do not want to be left behind, you should focus on Big Data now.
But what is Big Data? How should you develop a Big Data strategy? What can Big Data do for your organization and how should you deal with the privacy aspect of Big Data? Important questions to ask that can be difficult to answer without sufficient knowledge on Big Data.
This unique Big Data strategy training focuses on Big Data from a business perspective and will provide you with all the knowledge and valuable insights to develop a successful and winning Big Data strategy. This is the only training available that focuses on Big Data from a strategic point of view.
Course Outline:
1. Big Data History

Explanation of the vast moving times we are living in and how that affects organizations
Group exercise to understand one’s data requirements / dreams

2. 7 V’s of a Big Data Strategy

Explanation of the 7 V’s of Big Data and how that affects your Big Data Strategy.
Volume, Variety, Velocity, Veracity, Variability, Visualization and Value

3. Important Big Data Trends

The Mobile Revolution, requiring a different Big Data approach
The Internet of Things
The Industrial Internet
The Quantified Self
Big Social Data
Open / Public Data

4. Big Data Techniques

Market overview
Hadoop and MapReduce
Various ways of analysing your data
Data mining
Machine learning
Descriptive, predictive and prescriptive analytics
Semantics

5. Privacy & Ethics

Big Data ownership
4 ethical guidelines
Big Data security

6. Big Data Roadmap

Key characteristics data-driven company
Big Data ROI
Big Data on the Balance sheet
Big Data Governance
Developing a Big Data strategy
Big Data use case framework – 9 generic Big Data use cases

7. Big Data within your organization

Big Data and Marketing / PR
Big Data and Human Resources
Best Practices of Big Data

Target Audience:
The Big Data Training is tailored towards decision-makers, marketers, operations managers, supply-chain managers, HR managers, sales representatives, IT personnel and/or financial controllers who want to learn more about Big Data and what it can do for their organization.
Three use cases of target audiences:
1. Senior VP of Marketing large American retail chain
The Big Data training helped me understand how to make use of different customer data sources in order to offer the right product at the right moment to the right customer via the right channel. Developing a Big Data strategy is not easy, but this training enabled me prepare the board for our Big Data strategy
2. Operations Manager at a Regional European Manufacturer Company
We have been thinking to make a move to become a smart factory, but we did not have a common understanding what Big Data meant and what it could do for our organization. Since we took this training, we now understand the different important aspects to take into account when starting with Big Data. We expect our smart factory to be operational shortly.
3. IT Employee for a Local Australian Telecom Company
My manager asked me to take this training in order to better understand the business aspects of Big Data. Of course I have heard about Big Data, but I am not a Big Data scientist. This training helped me better understand how we should approach Big Data. In addition, I now know that I want to take more technical courses to actually become a Big Data Scientist
Learning Objectives:
By the end of the course you understand what big data is and how it affects your organization

You will learn how to develop a big data strategy
You will learn about 8 important trends that affect any big data strategy.
Big Data brings great responsibility. You will learn how to ensure the privacy of your customers and what the four ethical guidelines are.
Big data requires new technologies, in this course you will learn about the most important ones and how they affect your company.
Big data will only becomes bigger and those brontobytes will become common language in the boardroom. You will understand where big data is heading to and how that affects your organization.

Small Business Marketing 101: Influencers, Collabs and Partnerships
2022-12-17 | Little B.I.G. House, 6 Flour Mill Way, Summer Hill, NSW, 2130
Learn how to raise brand awareness through powerful partnerships that reach your customers and grows your business.
You will learn:

The difference between influencers, partnerships and collaborations
Ways to identify opportunities that are best suited to your brand and your business goals
How to approach brands you want to work with.

Marketing Essentials Training in Perth
2022-12-23 08:00 - 17:00 | Perth, WA, Australia
