Marketing.com.au

X (Twitter) Marketing Workshop
2025-12-10 | Online
Marketing on X (formerly Twitter) can feel chaotic. The fast pace, constant updates, and ever-changing trends make it hard to keep up—let alone create content that drives real engagement or growth for your brand.
Without a clear strategy, your posts get buried in the feed, your followers stop paying attention, and your efforts fall flat. It’s frustrating to be active on the platform but see little to no return on your time or investment.
In this hands-on workshop, SMC will show you how to market effectively on X. You’ll learn how to craft high-performing posts, build a loyal following, engage your audience in real-time, and use X’s ad tools and analytics to amplify your reach and results.
You’ll leave with a focused, actionable plan to grow your brand on X with confidence. Whether you’re looking to boost visibility, connect with your audience, or drive traffic and conversions, this workshop will give you the tools to make it happen.

Social Media Stategies Summit - Public Agencies & Government 2025
2025-12-10 - 2025-12-11 | Online
We bring over 10 years of experience in social media education. That means you can count on a vetted, specially curated series of sessions and seasoned, experienced speakers to tackle topics that have the biggest impact on your agency or office’s social media strategy.
Two jam-packed days tailored to your role in public service. Don’t miss this government social media conference!

Share experiences and learn new social media strategies with your government and public agency colleagues from around the globe — virtually!

Network with government employee peers from across the country. SMSsummit is your best resource for fresh social media ideas and community building strategies.

Get all your social media questions answered through speaker Q&A, live chat, and discussions with other attendees.

Be your team’s social media champion! We’ll help you build the foundations of a sustainable social media policy that help you serve your community best.

Learn strategies for tackling issues most important to government agencies, including social media and crisis communications, improving agency reputation, and building community relationships.

Assess and audit your current social media initiatives. Learn how to humanize your agency and build public trust in an era when transparency and authenticity is more important than ever.

Prompt to Profit — Learn Generative AI For Business And Innovation
2025-12-17 | Regus – Sydney, Regus – Sydney Circular Quay Level 34 AMP Tower, 50 Bridge St, Sydney, NSW, 2000, Australia
Turn creative ideas into revenue-generating opportunities with the power of generative AI. This transformative workshop is designed for entrepreneurs, business leaders, and innovators who want to harness generative AI to drive growth, streamline operations, and unlock new streams of profit.

AI & Tech Networking Sydney
2025-12-30 | Harbour View Hotel, NSW
Every month, we bring together startups and investors from diverse industries. This is your opportunity to connect with entrepreneurs, venture capitalists, share ideas, and grow your business.

Strategic Marketing Workshop by Mornington Peninsula
2026-01-07 | Online
Ready to hit the ground running in 2026? Join our strategic marketing workshop online.
Are you in the midst of the marketing maze? Struggling with the myriads of choices? Wondering which channels, tactics, strategies and platforms are the best for your business?
Are you spending too much energy, time and resources going into marketing and you still think (or know) you are missing opportunities?
OR is too little energy going into your marketing? Perhaps you’ve been busy in delivery mode, now you’ve raised your head and realised the pipeline of work is looking a little dry.
This workshop is designed to give you clarity, direction, and actionable insights for your marketing efforts. We’ll explore:

Strategy versus tactics: The power of putting strategy before tactics. By setting clear marketing objectives and goals, aligned with your business and where you are in the business lifecycle.
Six key pillars to strategic marketing: From social media to SEO, print brochures to email marketing – the marketing landscape is vast. We will simplify it all and help you consider what you need to prioritise.
Experience and relationships: Superpower your marketing and connect with more customers.
AI and your business marketing: Ways to incorporate AI into your business marketing (note: we are doing a full, dedicated workshop to this also).

Tickets are strictly limited
We know from running these workshops previously, that it’s powerful when we hold it with a small number of participants to encourage open dialogue and information sharing between businesses.
So, I’ve capped the numbers so that we can keep the conversation rich.
Rivexe acts as a trusted partner to help business and organisations create sustainable growth and impact. We put strategy before tactics to get results, aligned with your business goals and objectives. We don’t reinvent the wheel or spruik big (unrealistic) promises, we lean into our unique blend of tried-and-tested frameworks combined with modern marketing methods.
With experience across non-profits, social enterprise, government and business, Xanthe Rivett brings a wealth of knowledge and experience to share in this workshop.
We’re here to help you:

Reach and connect with more customers
Gain clarity around your message and strategy
Streamline, scale and improve

Your 2026 Instagram Strategy by The Digital Picnic
2026-01-11 | Online
Join The Digital Picnic’s first live session of 2026 — a high-value, one-hour webinar designed to help you reconnect with your strategy, confidence, and community.

In Your 2026 Instagram Strategy, TDP’s Founder and CEO, Cherie Clonan, breaks down everything that changed on Instagram in 2025 and what you need to focus on now to grow in 2026. This free webinar is built for business owners, marketers, and creatives who are ready to stop guessing and start showing up with purpose. Expect practical strategy, generous teaching, and an introduction to the supportive community that powers The Digital Picnic’s Sunday Growth Club.

AI & Your Business Marketing (webinar)
2026-01-13 | Online
Here’s been some big updates, announcements and changes in the world of AI and these impact the way consumers are shopping, browsing and connecting with businesses.
So, we’re running this workshop again by popular demand, so that business owners and leaders can get informed.
SEO, ecommerce, advertising, customer experience and sales – we’ll share the data insights so that you can identify opportunities for your business.
We’ll also share practical examples of the impacts on business and strategies you can implement to gain a competitive edge.

Attracting More Clients: The New SEO and AI Search
2026-01-13 | Boddington, NSW
AI is rewriting Google’s rules, and many sites are already losing up to 40% of their traffic. Is your website ready to adapt to the New Google and AI Search?
This workshop is looking at three aspects of the new search environment:
1. Google has changed. Are you using all Google options?
Google has changed from Search Engine to Answer Engine. As a result, the number of zero-click results is rising fast in Australia. We will discuss how to adapt your website so it will appear in the new Google in a way that people will click through to your website.
2. Using AI for your SEO
Using tools such as ChatGPT can significantly enhance SEO efforts; however, for both Google and AI-driven searches, they must be applied correctly. Improper use can negatively impact – and potentially severely diminish – your website’s traffic. We will go over the different ways to use AI for SEO, and discuss the most efficient ways to use it.
3. Search Optimisation for AI Searches
As we will see during the workshop, searches done with AI are entirely different than searches done with Google. This also means that they are looking at different content on your website. We will look at the difference AI is bringing to internet searching and how to optimise your website to use this to your advantage.
By the end of the workshop, you’ll have the know-how to start adapting your website for the new AI-driven search landscape.

Goal Setting Strategy Masterclass
2026-01-14 | Online
Start 2026 with a plan that makes sense for your business, and goals you’ll actually stick to.
If you’ve ever set business goals in January only to abandon them by March, you’re certainly not alone! Most small business owners write down ideas like “get more clients” or “post more on socials,” but never create the roadmap to make it happen.
This full-day Goal Setting Strategy Masterclass will change that. Together, we’ll map out your 2026 so you’re not winging it month-to-month. You’ll walk away with clarity, confidence, and a strategy that feels doable, not overwhelming.

Use Google Search Console to Drive Traffic and Sales
2026-01-16 | Online
If Google notices an issue with your website, the only way it will communicate with you is through Google Search Console. Google Analytics will only track when a visitor, visits your website. Beyond what visitors do on your website, it is important to know for what searches your website appeared on Google, how many of them resulted in a click, what issues (if any) Google has noticed on your website. In this hands on webinar, get armed with information, to help Google index your website better to improve your performance on search.

Increase your Reach on Facebook and Instagram
2026-01-20 | Online
Unlock the full potential of Facebook and Instagram marketing to reach a broader audience and grow your online presence. In this workshop, you will gain practical skills and insights to help you enhance your brand visibility and recognition and drive business growth.
This topic covers:

Understanding the Facebook and Instagram algorithm to determine what content is seen
How to improve your organic reach
Marketing your business confidently on Facebook and Instagram
Attracting potential customers, increasing website traffic, and boosting sales and conversions

This session is ideal for businesses looking to build their profile and market their business on Facebook and Instagram.

Small Business Marketing: Where to Begin
2026-01-21 | Online
Feeling overwhelmed by all the marketing advice out there? This practical, hands-on workshop is perfect for small business owners who want clarity on where to start with their marketing efforts.
We’ll walk through the key elements of a solid marketing foundation that will enable you to build a brand that people remember and buy from.
This workshop will cover:

Understanding your ideal customer
Clarifying your message and brand positioning
Choosing the right channels for your business
Basics of content planning and lead generation
What to prioritise when time and budget are tight
Action planning to get moving fast

By the end of this workshop, you’ll have a clear direction for your marketing and know what to focus on next to build momentum.

Creating Engaging Video Content
2026-01-21 | Online
Video is one of the most effective ways to engage your target audience and create brand awareness. In this workshop, you will learn the fundamentals of creating engaging video content from techniques to enhance your storytelling through visuals to user friendly video editing tools. This workshop is specifically tailored to beginners, providing a step by step guide to the entire video creation process.
In this workshop, you’ll use the following programs:

Canva
CapCut
TikTok
Instagram
Veed

You will need to bring your:

Smartphone
Laptop or desktop computer

This topic covers:

Simple techniques for enhanced storytelling through visuals
Step by step video editing workflow to guide you through conceptualising and producing content
Various user friendly video editing tools
Video content techniques to use across different channels.

This session is for businesses looking to create social media videos to showcase their brand.

Create a Week’s Worth of Content in Just 1 Hour
2026-01-22 | Online
Creating consistent, engaging content for your business can feel like a full-time job—but it doesn’t have to be. This webinar is designed to help small business owners plan and produce a full week’s worth of social media or marketing content in just one hour. You’ll learn practical strategies, time-saving tools, and a repeatable system that will keep your content fresh, relevant, and ready to post without the overwhelm.

Data-Driven Storytelling
2026-01-22 - 2026-01-23 | Online
Learn how to utilise infographics and data visualisation as part of your content and communications strategy.
This introductory workshop has been designed for communications and engagement professionals who want to harness data to create engaging content, but do not have a background in statistics.
Participants will learn how to effectively pair the right storyline, with the right chart, graph, or infographic. Participants will also be empowered to participate more proactively in discussions with data and design colleagues, and clients, about best practice data-driven storytelling.

Getting to Better Briefs. Lessons from Australian Marketing Leaders
2026-02-03 | Online
Pieter-Paul von Weiler and Matt Davies from BetterBriefs will discuss the common pitfalls of marketing briefs and offer practical advice for how to get to better briefs and briefings.

Design Eye-Catching Graphics in Canva to Attract More Customers
2026-02-04 | Online
In this webinar, we’ll learn how to leverage the power of Canva and its AI tool, Magic Write, for bulk uploads and scheduling of social media content. In this interactive session, we will demonstrate step-by-step how to create a month’s worth of engaging social media posts using Canva’s innovative AI technology.

Asia-Pacific Incentives and Meetings Event (AIME) 2026
2026-02-09 - 2026-02-11 | Melbourne Convention and Exhibition Centre
The Asia Pacific Incentives and Meetings Event – AIME – is Asia Pacific’s largest and longest running business events exhibition and learning platform. It connects a global community of business event professionals with industry suppliers through a seamless blend of human expertise and cutting-edge artificial intelligence.
AIME 2026 will play host to 20,000 meetings between exhibitors and buyers. We pride ourselves on the quality of these meetings, we use a seamless blend of human expertise and cutting-edge artificial intelligence to accurately match exhibitors and buyers.

Nailing AEO & GEO in 2026
2026-02-10 | Online
Your go-to series of bite-sized social media masterclasses—delivered over lunch and packed with real-world strategies. Join us for practical sessions that’ll supercharge your online presence, all while you finish your midday meal.
Search is evolving faster than ever—and it’s no longer just about SEO. With Google shifting its weight behind AEO [Answer Engine Optimisation] and GEO [Generative Engine Optimisation], the way your brand shows up in search is changing for good. In this power-packed one-hour virtual Lunch n’ Learn, we’ll cut through the jargon and show you exactly how to prepare your digital strategy for 2026 and beyond. From optimising your content for AI-driven search to building authority signals that answer engines can’t ignore, you’ll leave with practical frameworks, real examples, and future-proof tactics that put your business ahead of the curve. What we’ll cover:

What AEO & GEO actually are—and why they’re replacing traditional SEO
How answer engines and generative search are changing the way users find brands
Practical steps to optimise your content for AI-driven search visibility
Authority-building tactics that matter most in 2026
The role of structured data, conversational content, and EEAT signals in this new landscape
Case studies + examples of brands already winning with AEO & GEO

Marketing for small business workshop
2026-02-11 | Dawesville Community Centre, 2 Woodstock Ave, Dawesville, WA, 6211
Get ready for an exciting marketing journey brought to you by the City of Mandurah.
Our Marketing for Small Business Workshop is tailored exclusively for local small business owners in Mandurah. It’s your golden ticket to marketing mastery and business success.
We’re all in to empower your business with the knowledge, skills, and collaborative networks you need to excel in the dynamic world of marketing. Dive into 8 weeks of immersive marketing training that will change the game for your business.
Here is what you will learn:

Acquire Mastery of Marketing Fundamentals: Develop a solid foundation in marketing concepts and strategies that will serve as your guiding framework.
Craft Effective Marketing Plans: Learn how to devise and put into action marketing plans that are finely tuned to address the unique requirements of your business.
Elevate Your Digital Marketing Proficiency: Explore the dynamic areas of social media and online presence to harness their full potential and improve your marketing.
Improve Your Customer Targeting Skills: Enhance your capacity to precisely identify and engage with your ideal customer base, ensuring your marketing efforts are finely focused.
Proficiency in Measuring Marketing Performance: Master the art of measuring, analysing, and optimising your marketing activities to attain outstanding results and returns.
Leverage the Power of Networking and Collaboration: Harness the tremendous potential of connecting with local businesses and unlock new opportunities, partnerships, and growth prospects that can transform your business landscape.

Search Marketing Summit 2026
2026-02-16 - 2026-02-17 | Sydney
Australia’s longest-running and most prestigious Search Marketing conference returns for its 20th Anniversary in 2026.
Join us as the Search Marketing Summit and Advanced SEO event celebrate two decades of industry leadership on February 16, 17 & 18, 2026. This milestone event promises to deliver the most comprehensive, cutting-edge, and enriching experience we’ve ever produced.

Digital Marketing Essentials
2026-02-18 | Online
Facebook, Twitter, Instagram, TripAdvisor – names you’ve probably heard, but do you know how to use these rapidly growing platforms to promote your business and engage with current and potential customers?
This session examines a range of digital marketing options, including social media, email marketing and blogging, to help you understand what would work for your business.
This topic covers:

The best social media platforms to use for your customers
How often to post
In-depth looks at Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram
Ideas for creating content
An introduction to blogging
Email marketing
Mobile marketing
Understanding review sites

You’ll receive a practical workbook that will help you to clarify your digital marketing strategy, and there will be an opportunity to ask questions.
This session is the ideal starting point if you’re feeling overwhelmed by social media. Or perhaps you’ve set up your Facebook page and aren’t getting the results you expected.

Privacy & Compliance for Marketers
2026-02-19 | Online
In today’s digital age, data plays a crucial role in marketing strategies. However, with great power comes great responsibility. This course is designed to help marketing professional ensure that the collection, management, and utilization of data is done in a compliant and ethical manner.
With an emphasis on privacy, this course equips marketers with the necessary skills to navigate the complex landscape of data regulations and minimize risk in their marketing activities breaching regulations and avoid the significant impacts that can result from a breach.

Social media strategy workshop – One Day Strategy Deep Dive
2026-02-24 | Melbourne, VIC, Australia
This full-day workshop is more than just a learning experience—it’s an investment in your brand’s future.

With personalised [and intimate] attention and actionable insights, you’ll leave not just with knowledge … but with a plan to ensure that your social media strategy links to the reason your brand is one of those hard-to-forget [for all of the right reasons] online brands.

The Marketing Analytics Symposium Sydney (MASS) 2026
2026-02-24 | International Convention Centre Sydney, Darling Drive, Darling Harbour, NSW, 2000, Australia
The best marketing decisions are backed by rigorous research. The best research creates real-world impact.
Join 150+ marketing researchers and industry leaders at Australia’s only symposium designed for both. Where academic rigour meets business application.
The Marketing Analytics Symposium Sydney (MASS), in its fifth edition, is a distinguished annual event hosted by the University of New South Wales Sydney. As the foremost event in the Australian marketing analytics landscape, MASS is recognised as the most significant gathering of marketing analytics professionals and academics from across the southern hemisphere.
Set in the iconic International Convention Centre Darling Harbour, MASS 2026 promises an impressive line-up of keynote and guest speakers.
The Challenge We’re Solving
Marketing analytics research is advancing rapidly. Yet most of that research never reaches the practitioners who could apply it. And most practitioners are making critical decisions without access to the latest evidence-based frameworks.
You’re facing budget pressure, privacy reforms, and AI integration with limited time to sift through academic literature. You need frameworks that work, backed by rigorous research, explained in language you can use Monday morning.
MASS brings both groups together. Researchers present to audiences ready to implement. Practitioners access evidence before competitors. Both benefit from perspectives they wouldn’t encounter anywhere else.
Featured Speakers
Industry Leaders:

Omer Shai – Global CMO, WIX
Kat Warboys – APAC Marketing Director, HubSpot
Sophie McKay – Head of APAC Marketing, Notion
Lisa Turnbull – CMO, Encompass
Lucio Ribeiro – Chief AI & Innovation Officer, TBWA

World-Leading Academics:

Prof Bernd Skiera (Goethe University, European Marketing Academy Distinguished Scholar) – Growing via new vs existing customers: which path wins?
Prof Vijay Viswanathan (Northwestern University) – Why AI works for some firms and fails for others
Prof Thomas Reutterer (Vienna University) – Winning in generative search: How to show up when customers ask ChatGPT instead of Google
Prof Dominik Papies (Tuebingen University) – The dark side of influencer marketing: What the data really shows
Dr Ta-Wei Huang (National University of Singapore) – Personalisation without guesswork: Predicting what works for which customers

Program Highlights – Tuesday 24 February
Industry + Academic Track:

AI-human collaboration – How AI augmentation is reshaping B2B sales and marketing operations
E-commerce dynamics – Competition strategies, algorithmic decision-making, and platform ecosystems
Firm-level marketing intelligence – Does AI actually drive performance? Turning abstract marketing concepts into actionable data
Large Language Models – AI adoption in customer complaints, content optimisation for generative search, consumer-facing AI applications
Visual AI in marketing – How machines perceive visual marketing compared to humans, video advertisement evaluation
Customer relationship management – Intervention personalisation, incrementality testing, customer acquisition vs retention strategies
Influencer marketing & consumer data – Investment advice on social platforms, profile inconsistencies, data breach impacts

Panel Spotlight: “The Metrics That Matter: When Brand Building Pays Off (And When It Doesn’t)”
Date: Tuesday 24 February 2026
Location: International Convention Centre, Darling Harbour, Sydney
Where marketing decisions meet research evidence.

CMO Summit 2026
2026-02-25 - 2026-02-26 | InterContinental Sydney Double Bay, NSW
At the CMO Summit, you will experience a dynamic programme featuring visionary keynote presentations, real-life case studies and interactive forums delivered by compelling speakers and expert moderators.

The CMO Summit is an invitation-only, premium forum bringing together leading marketing executives, innovative agencies and solution providers. The summit’s content is aligned with key marketing challenges and interests, relevant market developments, and practical, progressive ideas and strategies adopted by successful pioneers.

The CMO Summit provides a platform that helps Australia’s leading marketing executives evaluate and partner with relevant agencies and solution providers, while we connect innovative marketing companies with these chief marketers.

Canva for Social Media
2026-02-26 | Melbourne, VIC, Australia
You’ll finally know exactly what to do, from creating cover photos for your reels to designing highlight graphics that people actually click on. Oh, and those carousel templates you’ve been avoiding? You’ll master them.

Intrigue MAdVerse Sydney 2025
2026-03-04 08:00 - 17:00 (Australia/Melbourne) | PARKROYAL, 150 Day St, Sydney NSW 2000 Australia
Welcome to the next frontier of marketing innovation — Intrigue MAdVerse Summit, Sydney 2026!This isn’t just another event. It’s a bold movement shaping the future of digital marketing and MarTech. Brought to you by Salesgasm, a global force in transformative conferences, the Sydney edition marks the beginning of a new chapter in the MAdTech revolution.​At Intrigue MAdVerse, we don’t just host summits — we craft immersive experiences. Here, thought leaders, disruptors, and visionaries gather to challenge norms, share bold ideas, and unlock new possibilities in marketing technology.​Join us in vibrant Sydney, where innovation meets inspiration by the harbour. Let’s push boundaries, spark connections, and co-create what’s next in marketing.​The future is calling — and it’s happening at MAdVerse 2026.

Your thought leadership design, and implementation, in 2026
2026-03-10 | Online
Thought leadership isn’t just about posting on social media — it’s about owning your space, shaping conversations, and building trust at scale. In 2026, with algorithms shifting toward authenticity and authority, it’s never been more important to design a deliberate thought leadership strategy that cuts through noise and positions you as the go-to voice in your industry.
In this high-impact one-hour Lunch n’ Learn, we’ll go beyond the “what” and the “why” of thought leadership to dive deep into the HOW. You’ll walk away with a clear roadmap for designing your presence, creating the kind of content that earns attention [and respect], and implementing systems that make it sustainable long after inspiration fades.
What we’ll cover:

The state of thought leadership in 2026: trends, shifts, and what’s changed
How to define your unique positioning so you stand out in crowded feeds
The anatomy of high-performing thought leadership content [formats, storytelling styles, and social SEO tactics]
Building your thought leadership flywheel: turning one idea into a system of ongoing content
Practical implementation strategies — from planning to batching to distribution
How to measure impact beyond vanity metrics [authority, influence, inbound opportunities]
Real-world examples of thought leaders driving growth through social media in 2026

The Comeback Conference 2026
2026-03-11 - 2026-03-12 | The Timber Yard, Port Melbourne, VIC
Here at The Digital Picnic, we’re bringing together some of Australia’s best minds in marketing for 2 days packed full of learning, networking and growth.
You’ll upskill from some of Australia’s very best marketing trainers, as well as experience candid conversations with some of Australia’s most loved businesses.
