Masterclass: Content Strategy & Copywriting
2023-02-02 12:30 - 16:00, 2023-04-26 (Australia/Melbourne) | Online
Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand, cuts through the noise and engages your audience effectively.
Marketing has evolved significantly in recent years which has changed the way we do business by altering our consumer’s behaviour and expectations. This is why your content must be relevant, valuable and highly personalised to stay ahead of your industry and be successful. Copywriting is an essential skill to help your business unlock its full potential, by producing video scripts, blogs, articles, podcasts, collateral, website copy and EDMs, all of which nurture and meet the needs of your audience.
Participants will gain foundational knowledge through this informative and collaborative session, develop ideas for their own business, share relevant experiences to take away, and most importantly, hone their skills to improve their copywriting and content strategy.
Key learning outcomes

Explore examples of what good copywriting is and why quality copywriting is a crucial element of an effective content marketing strategy.
Understand the benefits of content marketing vs traditional marketing.
Improve your copywriting for different types of content and channels to engage your audience.
Understand who your customer is and learn how to create customer personas.
Learn to manage budgets and calculate ROI on your content marketing campaigns.
Foundations of content amplification on different channels including social media.

eTail Australia 2023
2023-02-14 - 2023-02-16 | 3006
Your only opportunity to learn from and network with Australia’s leading eCommerce and digital marketing retail leaders at one time.

As THE market leading annual meeting place for Australia’s top retail leaders, only at eTail Australia can you learn from, network and collaborate with leading Founders, CEOs, CMOs, Heads of eCommerce and Digital Marketing Leaders (and more!) as they share practical insights on how to:

Thrive in the face of faltering consumer sentiment and overcome rising inflation and a bearish economy
Meet customers in their channel of choice without burning a hole in your pocket
Unravel the complexities of Web 3.0 (raise your hand if you still don’t get it) and get the hard truths about metaverse before you dive headfirst into it
Deliver consistent value to your customers so that they will continue buy from you no matter the circumstances
Expand into new markets and look like an experienced player while doing so (not the new kid on the block)

We CAN’T WAIT to welcome you to eTail Australia 2023! Attend and be a part of retails future.

Masterclass: Building a Practical Marketing Plan
2023-02-15 12:30 - 16:30 | Online
Everything you need to know to about crafting a strong Marketing Plan, including re-engaging with your business’ purpose, mission, goals, objectives and strategies.
A Marketing Plan is the basis of all Marketing Practice and Strategy.
In the fast-moving digital world we live in today, businesses must set out their Marketing Plan and continually update it if they want to be successful.
Specifically designed for both Marketers who would like a refresher course, as well as business owners who wish to learn more, this Building A Practical Marketing Plan Workshop will take students through the theory, demonstrate with examples and guide you through each step to build or refresh your own Marketing Plan.
Key takeaways:

Learn the fundamentals of creating an effective marketing plan as the basis of marketing practice and strategy.
Use a framework to get to know your business and create overarching goals, company vision and mission statement.
Learn the 8 Ps of the marketing mix and develop your business marketing model.
How to conduct a competitor analysis and identify where you sit in the market.
Explore the foundations of setting budgets, monitoring and measuring campaign performance and effectiveness.

Who is this Workshop for:

Business owners, freelancers and individuals looking for better engagement and results from their marketing efforts, needing a clear, easy to action approach.
Agency teams ready to deeply understand the drivers and influencers of successful marketing campaigns and wanting to stand out with expertise that outperforms the competition.
Marketing professionals wanting to increase ROI and demonstrate advanced knowledge of strategic planning.

Global Marketing Day 2023
2023-02-16 - 2023-02-17 | Online
Global Marketing Day is a unique, nonstop, 24-hour livestream from New York, London, and Dubai that features speaking slots from the world’s biggest brands.

As a marketing conference like no other, it shares sharp-as-a-tack insights and up-to-the-minute trends for you to apply to your own strategies for success.

The best part? It’s absolutely free.

Learn, network, and find inspiration with other marketers from across the globe. Global Marketing Day is coming, and it’s not to be missed.

Social Media Strategies Summit 2023
2023-02-21 - 2023-02-24 | Online
Learn from a mix of industry leaders who will share the proven social media strategies they use to grow their brands.

Here’s what our summit can help you achieve.

Learn the nuts and bolts of a winning social media strategy to position your brand for success, regardless of team size or budget.

Leverage cross-industry case studies to help you gauge the best opportunities for your brand across platforms like Instagram and TikTok.

Audit the efficacy of your brand’s social media, content, and influencer marketing initiatives to stay competitive.

Understand how to explore, define, and engage your unique audiences to improve your brand’s online presence.

Revitalize your social media community strategy – or launch one from scratch – to boost brand loyalty and awareness.

Cultivate an arsenal of tools, resources, and networking connections to keep your social media strategy fresh, timely, and relevant.

2023 Global Virtual MarTech
2023-02-22 | Online
We are back with our first Global Virtual offering of 2023 covering both the APAC & EMEA regions. A brand new and exciting agenda filled with fireside chats and panels will cover all topics from CDPs to cookies, & content focusing on the challenges around MarTech. You will hear practical tips on how to execute transformation – how to go from vision to day one launch – step by step. We will be covering the on-point and high-priority topics in many marketing functions for a 12-24 month roadmap – providing real practical solutions to problems faced every day.
The 2023 Global Virtual MarTech one-day Summit will feature insights on data and consumer & digital experience from top industry talents. 25+ thought leaders & experts will reveal both pain points & best practices for recent advancements in right housing, growth through stronger MarTech & business strategy alignment, customer relationship, data integration, future trends & much more.

Creative Operations Asia-Pacific 2023
2023-02-23 | Online
Creative Operations is all about making the creative workflow of a business more structured and streamlined for content creators, so they can produce their best creative work.
Join us for a one-day online event to learn from and connect with members of the Creative Operations community across Asia, the Pacific, Australia and New Zealand. You will hear LIVE real-world case studies from leading organisations focused on solutions, the latest thinking, and the most promising developments in the industry. Leave feeling inspired with actionable insights on how you can drive change within your organisation.
Who should attend?
Directors, Heads and Managers of Creative Operations, Creative Services, Creative Production, Creative Resources and Marketing Operations, Creative Directors, Project Managers, Traffic Managers, Video Managers, Consultants and Solution Providers engaged in workflow, project management, proofing, review and approval

Masterclass: E-mail Marketing
2023-02-23 12:30 - 16:00, 2023-04-20 12:30 - 16:00 | Online
The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session, share relevant experiences and most importantly, hone their skills to improve their approach e-mail marketing.
The content is suitable for marketers, event managers, sales and business development, and those in creative and design roles.
The format is accessible for those in entry level positions through to leadership roles.
Topics Covered:

Email marketing fundamentals
Developing an email marketing strategy
Planning email marketing campaigns
Lead generation methods
Best practices for email marketing
Improve the deliverability, open rate and click through rates of emails
Segmentation and personalisation
How to write subject lines that will solicit more opens
Understand how to use data to optimise email performance
How and what to A/B test
Email marketing regulation

Key Learnings:
The workshop is a practical session using best practice for participants to learn how to plan, create, and evaluate effective, ROI-driven e-mail marketing campaigns.

SMX Master Classes 2023
2023-03-01 - 2023-03-02 | Online
Discover actionable tactics to boost organic traffic, design high-converting landing pages, successfully navigate GA4, and more: Attend your choice of tactic-rich SMX Master Class — an expert-led, two-part deep dive into your search marketing specialty — online for just $249 each!
These 100% live training experiences deliver actionable tactics you can implement immediately to drive measurable results — and intimate Q&A opportunities that address your specific queries and curiosities.
It’s all streamed directly to your computer for a fraction of the cost of in-person events (and a fraction of the time investment, too).

brightonSEO 2023
2023-03-02 - 2023-03-05 | Online
Where search marketers go to learn to do their jobs better. Watch the recordings on-demand when it suits you plus get access to 500+ SEO talks in our Video Vault.
brightonSEO is a search marketing conference and series of training courses held, not surprisingly, in Brighton. It usually takes place twice a year and brings together some of the best speakers in the world of search, and definitely the best crowd.

Masterclass Membership Marketing: How to Attract, Recruit, Engage and Retain Your Members
2023-03-02 12:30 - 16:00 | Online
Join this workshop to learn the key principles of membership marketing. Whether you’re a marketer in a subscription-based business, professional association with a long history or a fitness club, this workshop will help you discover new strategies, tactics, and practical tools for member recruitment, ongoing engagement and stable membership growth.
The membership economy is booming. With more and more businesses enjoying the benefits of more predictable cash flow and the opportunity to build strong, ongoing relationships with their customers, membership and subscription models are on the trend.
From giants like Netflix, Tesla and Uber to small business owners delivering sets of socks, toilet paper or ongoing fitness programs, it’s hard to find a consumer credit card that wouldn’t have a few recurring membership transactions.
So what is membership marketing and why is it different to product / service marketing?
While membership / subscription business model provides you with an opportunity of predictable recurring revenue, it also requires ongoing marketing efforts. Membership success is a continuous journey and a genuine commitment to your community.
During this workshop you’ll learn:
✔️ Creating and communicating your Member Value Proposition (MVP)
✔️ Creating marketing plan – from understanding your members’ needs and promoting your membership, to recruiting new members and creating an ongoing membership engagement programs to maximise member retention and loyalty
✔️ Member Journey Mapping – from discovery to ongoing renewals and community ambassadors, typical mistakes at every step of the journey
✔️ Digital tools for your membership – review of existing software for subscription transaction management, member-only content and online communities.

SEO Masterclass: Learn How To Take Your Website to #1 On Google
2023-03-09 12:30 - 16:00 | Online
Without an understanding of what it takes, the boss will not be able to make crucial decisions that support a website’s organic search success.”
About the Workshop
We have developed this SEO Training for Marketing Managers and professionals who aren’t involved in the day-to-day of SEO but need to know how to take their website to #1 on Google.
The Bruce Clay SEO training course shows you how to improve the rankings of your website in search engines and increase qualified traffic to your website. The training is based on over 25 years of search engine research and successful search engine optimisation for clients.
Class includes Q&A time to ensure the material is understood.
Any company, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course.
Key Learnings

Importance of SEO
How Google works
How a search engine-friendly website impacts online traffic and revenue
What factors cause a website to rank in organic search results

SEO Framework:
1. On Page SEO – (Content, Blogs etc)
2. Technical SEO – Site Architecture & Performance
3. Off Page SEO (Content Marketing & Digital PR)

Competitor Analysis – Marketers will absolutely love this
What spam tactics must be avoided to prevent loss of revenue
Setting Realistic Expectations
Case Studies: Companies That Have Run Successful SEO Campaigns
Questions to ask your SEO Team or Agency
Tools of the Trade – We will show you how you can use tools to gain valuable insights

MeasureCamp Virtual 2023
2023-03-11 | Online
MeasureCamp was an idea conceived back in mid-2012 for a different type of Digital Analytics conference. We wanted something different to the traditional conference and were inspired by BarCamps.
The solution is a conference which is free to attend but held on a Saturday, so you must want to be there. A conference where everyone is welcome and indeed encouraged to contribute a session. Where sessions may be presentations or discussions or workshops or even game shows.

Mumbrella CommsCon
2023-03-11 08:00 - 17:00 | Sofitel Sydney Wentworth Hotel, 61-101 Philip Street, Sydney, NSW, 2000, Australia
Mumbrella CommsCon is an unmissable event for the PR and communications industry in Australia. Hear from the leading PR and communications executives who are in the thick of the action using their knowledge and insights to shape what best practice is.
The one-day conference provides delegates with a platform to dissect and discuss the pertinent issues both locally and internationally. Network with colleagues, meet inspirational leaders, and keep your finger on the pulse of a rapidly evolving market. This is a day you can’t afford to miss.

Social Media Marketing World 2023
2023-03-13 08:00 - 2023-03-15 17:00 | 3006
Social marketing is changing more and more each day. If this industry has taught us anything, it’s that you’ve got to embrace change to get ahead.
Join thousands of the world’s smartest marketers and influencers at the only marketing conference you need to attend—brought to you by Social Media Examiner!
You’ll walk away with real business-building ideas that you can put to work for your business or clients right away.
Experience it in beautiful San Diego, California from March 13 to 15, 2023 when you attend the 10th annual Social Media Marketing World!

Take Your Social Marketing to the Next Level

Social Media Marketing World focuses on four primary areas of social marketing: organic social marketing, paid social, social strategy, and content marketing.
Social strategy: Are you looking for a master plan to guide your future marketing? Let our expert trainers show you different ways to achieve your objectives.
Organic social marketing: Covering TikTok, Instagram, Facebook, LinkedIn, and beyond, this track will help you create more exposure, engagement, and sales.
Content marketing: Want to embrace content in all its forms? If you want to understand how to use content to grow and nurture a loyal following, this is the track for you.
Paid social marketing: Want to master paid acquisition from Facebook to YouTube? Let our expert trainers show you precisely how to capitalize on ads across all the major social platforms.
PLUS, with your All-Access ticket, you gain access to an extra day of marketing workshops focused on broader marketing topics, such as email marketing, analytics, and beyond!

Mumbrella's Retail Marketing Summit
2023-03-23 | Sydney
Mumbrella’s Retail Marketing Summit is Australia’s leading summit for retail and FMCG marketers. Hear from expert industry speakers explore the biggest issues and opportunities in the industry. Don’t miss the chance to discover cut-through solutions and ideas and networking with your peers.

Mumbrella Automotive Marketing Summit 2023
2023-03-28 | Sofitel Melbourne on Collins, Collins St, Melbourne, Victoria, 3000, Australia
The Mumbrella Automotive Marketing Summit is the leading marketing conference for the automotive industry. The summit aims to gather industry leaders to provide forward-thinking strategies and solutions to current challenges and provides a crucial platform for networking and the sharing of ideas. With such a competitive industry, this event is a must-attend to hear the latest insights on where the industry will be at and how big name brands are managing their strategies and targets for the foreseeable future. Don’t miss out by joining your fellow marketers at the auto marketing event of the year.

Digital Marketing Europe 2023 Conference
2023-03-28 - 2023-03-29 | Online
Introducing Digital Marketing Europe 2023 Conference, a virtual 2-day experience including inspiring sessions and keynotes, panel discussions, networking opportunities and much more! It is an opportunity for global experts at any level to participate, network, and advance in their careers!

Be a part of something truly special – speak and engage at Digital Marketing Europe 2023 Conference.
Submissions are welcome from Marketers of Brands, Agencies, and Technology Enablers who would like to share their knowledge and exchange experience about the latest strategies, tactics, practices, and tools in the digital marketing industry.

The MarTech Conference 2023
2023-03-28 - 2023-03-29 | Online
Customers want you to know who they are – regardless of the channel they’re on. And they expect you to deliver highly-personalized experiences while respecting their privacy.
A delicate balance to strike — made trickier by the death of third-party cookies and dismantled cookie-tracking in general.
The right technology is critical, from data management solutions to automated execution, all aided by AI. So is strategy – understanding customer perspective, addressing pain points, and satisfying privacy requirements, for starters.
Discover the tools, technologies, solutions, and strategies that can help you unlock this essential component of your customer’s expectations: Attend MarTech, online March 28-29, for FREE.

Your free pass unlocks the entire program, featuring empowering keynotes, expert-led sessions, data-rich case studies, and dozens of marketing technologies that streamline operations and boost profits.
It’s 100% free and 100% online — no expense reports, no time out of the office, and no travel risks required. Plus, instant on-demand access is included for free so you can explore when it fits your schedule.
Join the ranks of nearly 60,000 marketers who have trusted MarTech to equip them with the tools and tips they need to power organizational success!

Retail Fest 2023
2023-03-28 - 2023-04-05 | Gold Coast Conference & Exhibition Centre
In what will be a shakeup to how Australia’s online retail community comes together, Retail Global is moving away from the traditional 3-day conference format to bring you Australia’s very own Retail Fest on the Gold Coast. A week-long celebration of all things eCommerce.

Taking place 28 – 31 March 2023 Retail Fest will encompass an Awards evening, Marketplace Meetups, Sponsored Parties, eCommerce workshops, Charity Gala along with the traditional 3-day Retail Global conference & exhibition.

Ad World 2023
2023-03-29 - 2023-03-30 | Online
Join 20,000+ of the world’s brightest minds in advertising to learn, share secrets and connect online.
For two days on 29-30 March 2023, Ad World will stream 6+ Digital Advertising Tracks, consisting of hyper-focused speeches, panels and live Q&A sessions to help take your business to the next level.
The all-in-one advertising event will bring you closer to leading marketers and brands than ever before from the comfort of your home.

Masterclass: Conversion Optimisation: Reaching Your Full Digital Potential Using Customer Data
2023-03-30 12:30 - 16:00 | Online
Data is the heartbeat of modern marketing. In its most distilled form data is the voice of your customers. Yet data is rarely used when trying to answer common dilemmas such as how to increase conversion rates, how optimise landing pages or deciding on website redesigns and rebuilds. In today’s interconnected world it is this data, opinions that should be dictating marketing strategy.
This Workshop is designed for digital marketers, all-rounders, and e-commerce specialists wanting to learn how to truly understand their customer’s behaviour online and how to leverage that data to engage customers and profit their brand.
Topics Covered

Latest tools and techniques brands are using to intimately understand their customers and their online behaviour
How to balance smart data insights and inspired strategy to drive competitive marketing strategies
How to increase a company’s customer orientation through better understanding of customer’s online behaviour
Effectiveness of digital marketing tactics and evidence-based understanding of customer behavioural patterns
Optimising digital marketing strategies by taking personal opinions out of the discussion and using data to drive decision-making
Extracting meaningful insights and build actionable strategies that will dominate the competition

Social Media Marketing World 2023 On Demand
2023-04-03 | Online
Is traveling to San Diego for Social Media Marketing World 2023 just not an option for you?
What if you could catch ALL the conference sessions at your convenience without any travel expenses or the need to replicate yourself? The good news is now you can! For a fraction of the cost of a regular ticket, you’ll get full access to recordings of EVERY session. Yes, every keynote, the hands-on workshops, and each great session—the ones people travel thousands of miles to see—will be at your fingertips.
With your On-Demand Ticket, you’ll have access to online recordings of everything. You can watch playbacks from your computer, tablet, or smartphone at your leisure.
Why Consider an On-Demand Ticket?

Soak in knowledge from the world’s leading social media marketers at your own pace.
Economically experience the best of Social Media Marketing World.
Eliminate the costs of travel, including airfare, hotel, and car rental.
Study key sessions by watching them multiple times if needed.
Access tons of social media marketing sessions that could transform your business.

Studies show people who further their professional development are more successful, reach their business goals faster, enjoy their work more, build better relationships, and earn a higher income!

Masterclass: Build & Develop Your Personal Brand
2023-04-06 12:30 - 16:30 | Online
This powerful 4-hour online workshop will show you how to create a
thought leadership strategy that goes the distance!
Learn how to build a strong personal brand and harness your expertise to position you as an authority in your niche and attract an audience of people who know, like and trust you.
Who is it ideal for:

Marketing Consultants
CMOs looking to build their personal brand
Senior Professional Marketers
Agency Owners
Content Marketing Specialists
Founders & Entrepreneurs
High-Performing Business Leaders

Outcomes:

Position yourself for more premium career opportunities
Attract more new business (if agency or business owner)
Command a higher salary (if employed)
Charge higher rates (if self-employed)
Be better equipped to help your clients/employer navigate the modern landscape of organic content, personal branding and standing out in a noisy marketplace
Fast track the growth of your own business by becoming a thought leader
Attract prestigious collaboration opportunities

What you will learn:
Introduction to Thought Leadership

What is good Thought Leadership?
How it is a fusion of Leadership & Strategy & Marketing
Why thought leadership content is different to other content
Why this type of content will deliver a better ROI for your career/business
Why it’s the fastest growing modern marketing discipline

Thought Leadership Strategy

Business/Career Goals Alignment
How to set your thought leadership goals and what is realistic
The Do’s and Don’ts of a successful thought leadership strategy
Monetising Your Message

Thought Leadership Branding

Employee Brand vs Personal Brand vs Business Brand – Key considerations for thought leadership for each.
The 4 non-negotiables of a brand that connects with its audience
Messaging and Positioning Fundamentals for thought leadership
Pivoting and Re-positioning

Thought Leadership Content

Choosing your Topics and Themes
A plan for extracting your own thought leadership
How to turn your ideas into compelling content
7P Framework for creating high-converting thought leadership content consistently
The 3 Systems you need to get your thought leadership to market
How to measure your content success

Mumbrella Audioland
2023-04-27 | Sofitel Sydney, 12 Darling Dr, Sydney, 2000, Australia
Audioland will open up audio opportunities by putting key industry leaders on stage to share their insights in a variety of engaging sessions. This is the conference that covers all aspects of audio and how it pervades the media and marketing industry.
Industry professionals from brands, agencies and media owners will all be catered for in this essential live exploration of the current and future state of the audio landscape.

Mumbrella Audioland 2023
2023-04-27 | Sofitel Sydney, 12 Darling Dr, Sydney, 2000, Australia
Audio is a key component of the media and marketing industry, and it’s experiencing significant investment and growth. From radio and streaming to audio advertising campaigns, podcasts, sonic branding and identity and more – audio is a constant in the industry.
Audioland will open up audio opportunities by putting key industry leaders on stage to share their insights in a variety of engaging sessions. This is the conference that covers all aspects of audio and how it pervades the media and marketing industry.
Industry professionals from brands, agencies and media owners will all be catered for in this essential live exploration of the current and future state of the audio landscape.

Masterclass: Make LinkedIn work harder for you: Strategy and Essentials
2023-05-11 | Online
Discover how to make LinkedIn work harder for you in this practical half day workshop. With over 575 million users worldwide and over 9 million users in Australia, Linked In is the premiere B2B marketing platform.
If you want to connect with potential employers or recruiters, build your personal brand or brand awareness, promote thought leadership, get your content in front of the right B2B audience and attract the right leads, this is the workshop for you.
Topics Covered:

Why LinkedIn is good for your business
Optimising your personal LinkedIn page
Creating a LinkedIn company profile
Lead generation strategy
Content creation for LinkedIn
Plus plenty of real life case studies and best practice examples

Key Learnings:

How you can benefit from LinkedIn.
Hints and tips to build quality leads.
How to create quality content to stand out from the crowd.
How to create a powerful company page.
Perfect your Linked In profile and attract the right audience.
