Intrigue Summit
2018-01-31 | Melbourne Cricket Ground, Brunton Avenue, Richmond, VIC, 3002, Australia
This conference has been designed to be intriguing, educational and fun at the same time. Mix this with the fact that decision makers from the marketing departments of organisations attend our events.
Some of the topics:

How to create a powerful brand with a perfect blend of content, design and video
Mobile Marketing: Your clients are viewing their phones over 80 times a day. How to market in these moments and take them on a journey of eventual sales.
Content Marketing: How to engage your audience and make them act after reading your content
SEO: How to be best friends with search engine algorithms and how to deal with those algorithms suddenly behaving like humans
Digital Marketing Analytics: How to measure your digital marketing efforts and make sense out of it

Social Media Course - Sydney
2018-02-02 08:00 - 17:00 (Australia/Melbourne) | Media School Studio – Sydney, 335 Clovelly Road, Clovelly, NSW, 2031, Australia
There is so much information around the web that is can become overwhelming with what is right and wrong and best practice. The course will give you the essential tools, direction and confidence which will help you get focused and become more effective with your marketing plans. There will be a focus on the 6 different platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube and blogging – with a focus on Facebook and Instagram). You will learn:

how they work (a simple intro)
how to use them for marketing
key strategies for success
what content to post
tips for quick gains
examples of best practice

What’s Next: Marketing in 2018 - Brisbane
2018-02-07 08:00 - 10:30 | Fishburners, Level 2, 155 Queen Street, Brisbane, QLD, 4000, Australia
This event looks at the possibilities that are ahead now that we are in 2018, what marketers are focused on and how to the prioritises. The speakers will explain what is going to change, how to prepare for it and new technologies are out.
Some of the topics that will be covered include:

How marketers are using artificial intelligence
How to keep digital disruption front of mind
What you need to think about in data, automation and reaching your customer

LinkedIn Training Course - Sydney
2018-02-08 | Media School Studio – Sydney, 335 Clovelly Road, Clovelly, NSW, 2031, Australia
LinkedIn is such a big platform, with 6 million Australians using it. This event will teach you how you can use this platform more effectively for marketing and also for you career. Some of the features that will be covered include:

Profile – what to write and how to write it
Connections – who to connect with, the right way to do it
Groups – which to join and how to interact in them
Recommendations – how to ask for and write recommendations
Companies – how to get the most out of business pages
Search – how to use LinkedIn search to find sales/work leads
Publishing – what to write and how to do it

What’s Next: Marketing in 2018 - Melbourne
2018-02-14 08:00 - 10:30 | TBC, Melbourne, Victoria, 3000, Australia
With marketing ever changing, a new year brings even more challenges. This event has been designed to help explain what is going to change, how to be prepared, new technologies and opportunities that will impact productivity and efficiency. Some of the topics that the speakers will cover include How marketers are using artificial intelligence; How to keep digital disruption front of mind and What you need to think about in data, automation and reaching your customer.

Brand Forum
2018-02-21 - 2018-02-22 | Sofitel Sydney Wentworth Hotel, 61-101 Philip Street, Sydney, NSW, 2000, Australia
With the competitive pressures that are amongst the marketing departments , CMOs are having to work harder with their brands in order to create meaning, guide strategy and boost prosperity. In order to create a unique advantage the marketing department is now having to design strong brand identities, engage across generations and also personalise brand narratives. The Brand Form conference has been designed for CMOs who need to take their brand to the next level.

What’s Next: Marketing in 2018 - Sydney
2018-02-21 08:00 - 10:30 | General Assembly Sydney, Level 2, 1 Market Street, Sydney, NSW, 2000, Australia
2018 is going to be another big year in marketing, this event will be focusing on how to prioritise the possibilities that are ahead. There will be 2 speakers JP Syriatowicz, SQUIZ, CEO and Ash Rane, GOOGLE who will be discussing how marketers are using artificial intelligence, how to keep the digital disruption front of mind plus more!

ADMA Data Day 2018 – Melbourne
2018-02-23 | Crown Plaza Melbourne, 1-5 Spencer St, Docklands, VIC, 3008
Do you want to hear from 4 top international leaders and 16 sessions across data and analytics, technology, customer experience and marketing strategies? In 2018 ADMA are brining a line-up of speakers from companies that have found innovative ways to use data.
These are some of the areas that the conference will be covering:

Learn the latest and most innovative applications of data in our industry
See the most up-to-date ways of using data to improve customer experience
Learn how data and analytics will evolve in 2018
Plus more!

Data Day 2018- Sydney
2018-02-26 08:00 - 17:00 | Sofitel Sydney Wentworth Hotel, 61-101 Philip Street, Sydney, NSW, 2000, Australia
Data, technology and marketing are closely connected making it impossible to achieve business results without considering these three critical areas as one.
In 2018 there will be 4 international leaders and 16 sessions across data and analytics, technology, plus others.
These are some of the areas that the conference will be covering:

Learn the latest and most innovative applications of data in our industry
See the most up-to-date ways of using data to improve customer experience
Learn how data and analytics will evolve in 2018
Plus more!

Business of Media Summit
2018-02-27 - 2018-02-28 | Intercontinental Sydney, 117 Macquarie Street, Sydney, NSW, 2000, Australia
Do you want to uncover the models and strategies that are determining growth and resilience in 2018 and beyond? Join your colleagues from across different media spectrums including television, film, radio, music, games plus more. You will learn about the transformation of speed, scale and impact of consumer interaction with media across all forms and platforms.

Social Media Course (Sydney)
2018-03-02 | Media School Studio – Sydney, 335 Clovelly Road, Clovelly, NSW, 2031, Australia
This course has been designed to give you a better understanding of using social media for marketing. You will learn how to think strategically about your social media so you can be successful in what you do. They will pull from examples from businesses both large and small so it will cater for everyone in the industry and regardless of what stage you are at.

Social Media Spotlight
2018-03-13 08:00 - 10:30 | The Angliss Conference Centre, Level 5, 555 La Trobe Street, Melbourne, VIC, 3000, Australia
Social media is constantly changing and how businesses and marketers leverage these platforms will continue to evolve. At this event you will learn about social media and dissect the latest changes to this channel and what they mean to marketers.

Digital Marketing Masterclass - Melbourne
2018-03-13 08:30 - 12:30 | Karstens Melbourne, 123 Queen Street, Melbourne, VIC, 3000, Australia
This Masterclass has been developed to show senior management from B2C brands how they use the latest digital marketing tools and techniques. The core themes range from search and social media strategies, content marketing, data management plus much more. The keynote speaker is from a leading brand and will be discussing their digital journey.

Digital Marketing Strategies for Higher Education
2018-03-14 - 2018-03-15 | CQ Function Centre, 113 Queen Street, Melbourne, VIC, 3000, Australia
Just like every industry the higher education market is becoming increasingly competitive. Different data-driven strategies and marketing automation are being used to help personalise content. The goal of this is to increase student engagement. There are so many online platforms and technologies that are available to assist wiht this that it could be quite overwhelming to understand which systems are best suited to your organisation. At this conference you will explore leading higher education and industry case studies to assist you in improving your digital marketing strategies.

Globital’s Digital Sales and Marketing Masterclass – Brisbane
2018-03-15 - 2018-03-16 | Regus – Brisbane, 127 Creek Street, Brisbane, VIC, 3000, Australia
During the 2 days, you will be immersed in the following subjects:

How to run a better, more efficient digital business;
How to make more money and increase overall sales by creating and managing a sales funnel unique to your situation;
Tactics perfect for generating leads, demonstrate how to make networking and referral marketing work for you and unlock all the best practices for your services;
Understand and activate your niche market that is salivating for the solutions you have to grow their business;

On the end of the final day, you will develop a 3-month Digital Sales & Marketing Strategy, unique to your own agency’s needs and deliver on any outcome you create.

Digital Marketing Masterclass - Sydney
2018-03-15 08:30 - 12:30 | Karstens Sydney, 111 Harrington Street, Sydney, NSW, 2000, Australia
This event will start off with a brief presentation before moving into an in-depth consultation during the round-table discussions. The discussions will be from social media strategies to data management, content marketing and mobile marketing plus more. As well as all of this occurring there will also be a leading brand who will be giving a keynote about its digital journey.

Digital Marketing Masterclass - Sydney - Afternoon
2018-03-15 13:30 - 17:30 | Karstens Sydney, 111 Harrington Street, Sydney, NSW, 2000, Australia
Are you senior management from a B2C brand and want to learn how you can deploy the latest digital marketing tools and techniques to help gain new business and help retain loyal customers? Then this the event for you! There will be an in-depth consultation during a round-table discussion, with topics covered from content marketing to programmatic advertising and everything in between.

Future Social Media Strategy 2018 Forum
2018-03-16 08:00 - 17:00
This 2-day conference has been designed for social media strategists to help explore the emerging social innovations. In this fast-changing industry it can be hard to achieve relevance. Attending this event will help uncover social strategies.
It will cover:

The rise of augmented reality and the impact on social strategy
Developing Instagram stories effectively for your business
The continued importance of harnessing influencer marketing
Gaining relevance with the Gen Zers – new platforms and the innovative strategies
Personalizing brand messaging through AI, Chatbots and voice assistants, plus more!

CommsCon
2018-03-22 | The Westin Sydney, 1 Martin Place, Sydney, NSW, 2000, Australia
This conference brings in both national and international delegates who gather together to discuss the biggest challenges and opportunities with this ever-changing industry, including new technology to crisis preparedness, multicultural communications just to name a couple. This event has been designed for everyone, from public relations, communications, social media content marketing.

ad:tech Sydney 2018
2018-03-22 - 2018-03-23 | Hilton Sydney, 488 Georges Street, Sydney, New South Wales, 2000, Australia
ad:tech Sydney is a 2 day conference designed to help marketers market smarter in a digital world.

Digital Sales and Marketing Masterclass
2018-03-26 - 2018-03-27 | Melbourne City College, 120 Spencer Street, Melbourne, VIC, 3000, Australia
Over 2-days, you will be immersed in:

How to run a better, more efficient digital business;
How to make more money and increase overall sales by creating and managing a sales funnel unique to your situation;
Tactics perfect for generating leads, demonstrate how to make networking and referral marketing work for you and unlock all the best practices for your services and Avatar.

At the end of the final day, you will develop a 3-month Digital Sales & Marketing Strategy, unique to your own agency’s needs that delivers any outcome you create.
You will be hearing from Globital’s Managing Director, Damian Papworth who has more than 14 years of experience in the digital marketing industry.

Social Media Spotlight
2018-03-28 08:00 - 10:30 | General Assembly Sydney, Level 2, 1 Market Street, Sydney, NSW, 2000, Australia
With social media always on the move and always changing, there is a lot to learn. This event has been put together to dissect the latest changes to this channel and what they mean to marketers.
From chatbots to live video, geo-filters to the sharing economy, social media is continually evolving the way brands and businesses can appeal to and engage with their audience.
Speakers

Claire Austin, Content Marketing Evangelist, LinkedIn
Adam Hutcheson, Social Media Producer, Stan
Colin Smith, Product Lead – On Message, The Works
Sammy Lewis, AU Sales Director, TRIBE

Facebook Ads masterclass
2018-03-28 18:00 - 21:00 | Academy Xi Sydney, 48 Druitt Street, Sydney 2000
At this Facebook Ads Masterclass, you will learn from digital marketing expert, Juan Gonzalez, who is a Digital Marketing Consultant about the structure of Facebook ad accounts and how to run successful campaigns that convert leads into sales. You will look at different tips and strategies on how to optimise Facebook ads to help them work for you and your business.

Understanding Facebook Advertising
2018-03-29 09:00 - 12:00 | The Alex Hotel, 50 James Street, Perth, WA, 6000, Australia
When used correctly, Facebook advertising is a very powerful platform. At this event you will be shown the possibilities within the platform and the targeting that is available. You will find out the essentials to help you utilise Facebook ads for your business efficiently.
The Masterclass will examine:

Developing a Strategy
Running a Campaign in Ads Manager
Understanding the Objectives
Demographic, Behaviour & Interest Targeting, plus more!

The speaker is Meg Coffey, Social media strategist, brand marketing specialist, public speaker

Workforce Analytics Workshop 2018 - Sydney
2018-04-04 - 2018-04-05 | Cliftons Sydney, Level 13, 60 Margaret Street, Sydney, Victoria, 2000, Australia
Do you like analytics? This two-day training course will look at tools which have been designed to look at the future needs of your organisation. You will learn:

Practical training to build a foundation of strong analytical skills and improve your workforce
Using meaningful data and metrics to plan in a disruptive environment
Applying workforce analytics to gauge human capital and drive change
Understanding the fundamental calculations needed to support your organisation
Developing best practices for forecasting and planning

Launch into Growth Marketing - Melbourne
2018-04-07 10:00 - 17:00 | Academy Xi – Melbourne, Level 3, 45 Exhibition Street, Melbourne, VIC, 3000, Australia
To help grow your business, offering or idea is to look at Growth Marketing; this also creates a platform for companies to move forward in what they are doing. Those who work as a Growth Marketer have a mix of technical, tactical & strategic skills in product, data and marketing. To do what they do they use different options including data-driven , unconventional & experimental marketing approaches. At this event you will learn the fundamental techniques to unlock scalable and repeatable hockey stick growth as a growth marketer or entrepreneur.
At this event you will:

Gain a general overview of Growth Marketing and what a successful growth engine looks like
Learn key differences between traditional digital and Growth Marketing
Explore strategies to ensure success in your product and its growth in the market you’re tackling, plus more!

Launch into Growth Marketing
2018-04-08 10:00 - 17:00 | Academy Xi, 66-68 Devonshire Street, Surry Hills, NSW, 2010, Australia
To help grow your business, offering or idea is to look at Growth Marketing, this also creates a platform for companies to move forward in what they are doing. Those who work as a Growth Marketer have a mix of technical, tactical & strategic skills in product, data and marketing. To do what they do they use different options including data-driven , unconventional & experimental marketing approaches. At this event you will learn the fundamental techniques to unlock scalable and repeatable hockey stick growth as a growth marketer or entrepreneur.

Optimising Social Media for the Public Sector
2018-04-10 - 2018-04-11 | Aerial UTS Function Centre, Building 10, 235 Jones Street, Ultimo, NSW, 2007, Australia
Do you work in a government agency and struggle to use the power of social media? Social media has become a very effective tool for organisation to communicate with their audience, whether it is customers or stakeholders. At this conference they will be featuring the main platforms that everyone uses: Facebook, Twitter, Instagram, LinkedIn and Facebook Messenger. This conference will teach you skills that are required to become an expert on social media, it will teach you how to provide strategies to leverage current and emerging platforms, create interest plus more!

Social Media Analytics and Reporting
2018-04-12 09:00 - 13:00 | The IVC (International Visualisation Centre), 19 Young Street, Adelaide, SA, 5000, Australia
Reporting and analytics are the most compelling ways you can determine what works and what doesn’t and how to refine and improve your efforts quickly and painlessly. At this event you will learn about native analytics for the major social media channels, including Facebook, Instagram, Twitter and LinkedIn.
This course will cover:

the importance of social media analytics
recommended social media reporting tools
native Facebook page insights
native Instagram business analytics
native Linkedin company page insights
native Twitter analytics
social media reporting template(s).

Sunset Marketing with AMI
2018-04-12 18:00 - 20:00 | J. Walter Thompson Sydney Headquarters, Level 7, 235 Pyrmont St, Pyrmont, NSW, 2009, Australia
The rate of change in the social media world hasn’t slowed at all. The bigger social gets, the bigger the conversations become, and the more there is to consider for all involved. 2017 was a tough year for marketers to know where they stood in relation to the big platforms, what approach was best, what were the ‘right’ results, and what was required to grow their brands’ social presence.
Zeina Khodr will take you through what marketers need to know for 2018, creating thumb stopping content and how to be prepared as social media matures.
