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VIC Guru Breakfast - Customer: Digital Transformation & Customer Experience
2017-04-20 07:30 - 09:00 (Australia/Melbourne) | The Point, Albert Park, 10 Aquatic Drive, Albert Park, VIC, 3206, Australia
For the first time in Victorian Guru Breakfast’s 15-year history you will hear from Christophe Eymery, Head of Digital and Media from L’Oréal.
Christophe will be discussing how L’Oreal attracts, engages and retains their customers in the digital age that we are in. He will also be discussing how digital transformation requires not only a shake-up of processes, teams, and software, but also the culture at the heart of the business. Learn how to navigate this complex path to operational efficiency and customer-success.

Towards 2030 Forum
2017-04-23 08:45 - 16:45 | Ivy, 330 George St, Sydney, NSW , 2000, Australia
Presented by News Corp Australia (TBC), this is a natural extension to B&T’s 30 Under 30 Awards. Take part in speed mentoring with the top 8 senior leaders from across the marketing, media and advertising industry. There is also a cross-agency, cross-business hackathon, guided by 16 top experts from the industry. The aim of this event is to drive tomorrow’s talent forward in thinking what an ideal agency should look like in 2030. There will be some great ideas agencies and media companies can take back and implement in their respective businesses.

The Copywriting Conference
2017-04-29 08:30 - 17:30 | Novotel Rockford Darling Harbour, 17 Little Pier Street, Sydney, NSW, 2000, Australia
Australia’s first dedicated copywriting conference designed to help you build a better business, learn new copywriting skills, and grow your revenue.

Search Marketing Summit 2017
2017-05-01 - 2017-05-04 | Hilton Sydney, 488 Georges Street, Sydney, New South Wales, 2000, Australia
Australia’s only dedicated search engine marketing conference designed with search marketing practitioners who have mid to high levels of experience in mind, we don’t do the basics.
Sessions will allow you to learn from leading international and Australian experts on how to improve your natural search ranking and paid search advertising.

Australian Government Social Media Toolkit 2017
2017-05-03 - 2017-05-04 | Novotel on Collins, 270 Collins Street, Melbourne, VIC, 3000, Australia
With so many different social media channels available and with them constantly changing and also more social media channels being created all of the time it can be hard to keep up. Attending this event you will learn what they are; what to use; what other people are using plus much more.

Data Powered Customer Experience
2017-05-03 08:00 - 10:30 | Fishburners, Level 2, 155 Queen Street, Brisbane, QLD, 4000, Australia
Come and hear three industry experts demonstrate their approach to improving customer experience and the role that data is playing in delivering a personalised outcome for customers. We’ll explore how great brands are leveraging multiple data sources to properly understand, anticipate and respond to customer needs.
Speakers:

Angus Beattie, Partner Manager, Google
Naina D’Souza, Group Digital Manager, Michael Hill
Matt Forman, Founder, Traffika

Bookings for this event are essential.

Big Digital Adelaide
2017-05-08 - 2017-05-09 | The Science Exchange, 55 Exchange Place, Adelaide, SA, 5000, Australia
Big Digital Adelaide is back again in 2017! Over the two days you will learn different aspects of search engine optimisation (SEO), paid search, social media marketing, blogging and content development.
Connect with speakers and attendees who are genuine experts. Whether you need to learn how to make over your site on a small budget, learn about WordPress security, understand keyword research, learn to write copy that converts, or connect with your brand in a way that moves customers as much as your employees, you have come to the right place.

Digital & Social Writing Tactics - Adelaide
2017-05-11 | Cliftons Training Facility Adelaide, Level 1, 80 King William Street, Adelaide, SA, 5000, Australia
Do you want to expand on your Digital & Social Writing? If so, this event is for you. At this event you will be given different pieces web-based writing passages and will learn how to engage your target audience with it.

Senior Marketers Monitor 2017
2017-05-11 16:30 - 18:00 | Rooftop Terrace, The Urban, Brisbane, 345 Wickham Terrace, Brisbane, QLD, 4000, Australia
The Senior Marketing Monitor event is designed to highlight the priorities and perspectives of the country’s senior marketers and to share the challenges that they face in this ever-changing environment.
The speakers at this event include: Christian Bowman: General Manager – CX & Innovation at Ladbrokes; Russ Vine: Managing Director at Ogilvy (Brisbane) Australia; Adam Garner: Digital Account Manager at Talent; and, Darren Tonkin: Founder & Managing Director at Storyboard Social
If digital is important to your business, join us this is an event not to be missed!

What Every Marketer Should Know about Mindful Packaging Design
2017-05-11 18:00 - 20:30 | Frost*collective, 16 Eveleigh Street, Redfern, NSW, 2016, Australia
Packaging is the first thing that a consumer sees, it creates perceptions about your company and this can have both a positive and negative influence. At this event you will her from Lisa Mathews who is an ex-marketer, brand strategist and Head of Frost* collective’s packaging design agency Jack, she will be speaking about her own experiences on how to achieve great packaging.

Developing a Content Marketing Strategy
2017-05-12 | Cliftons Sydney, Level 13, 60 Margaret Street, Sydney, Victoria, 2000, Australia
Over the recent years marketing has changed so much, with different forms on technology and the way business is done.
At this event you will learn key content planning and strategies to help promote customer engagement and how to implement this across your marketing campaigns. This event will be hands on and collaborative which will help develop ideas for your business.

B2B Marketing Leaders Forum APAC 2017
2017-05-16 - 2017-05-18 | Doltone House, 26-32 Pirrama Rd, Pyrmont, NSW, 2009, Australia
Along with 250 other B2B marketers, growth hackers and innovators you will learn what the latest is in B2B marketing and hear from some of the experts including Natalie Feehan, MYOB; John Clay, Arup Australasia; Sian Chadwick, American Express + many more.

Digital Transformation & Customer Experience
2017-05-16 07:00 - 09:00 | Fraser’s Restaurant, Fraser Avenue, Kings Park, West Perth, WA, 6005, Australia
At this event you will be hearing from the CUstomer Engagement and Retention Marketing Manager from HBF, Allan Bryne. He will be taking you through HBF’s marketing automation story and their key learnings in the changing world of using an integrated marketing and automation platform. He will also be discussing their previous experience in the UK market around realising the value of martech.

Digital Transformation & Customer Experience
2017-05-17 18:00 - 20:00 | The Advertiser, 31 Waymouth Street, Adelaide, SA, 5000, Australia
As we all know, the marketing industry is forever changing and at the moment Digital Transformation is the latest topic amongst the marketing industry. This event will bring together a suite of 3 panellists who have gone through digital transformation, they will be focusing on not for profits and charities. We will finish off this event with questions from the floor and the MC to quiz the panellists on the success and challenges they faced.

Principles of Digital Marketing
2017-05-22 | Cliftons Sydney, Level 13, 60 Margaret Street, Sydney, Victoria, 2000, Australia
There are many different forms of marketing, at this event you will be introduced to different concepts to effectively use digital forms of marketing; marketing is a crucial part of the overall marketing plan and it includes social media, e-marketing and the value of your current website. You will learn how digital marketing can apply to a variety of businesses.

Mobile Marketing Mastery
2017-05-23 08:00 - 10:30 | WeWork Pyrmont, 100 Harris Street, Sydney, NSW, 2009, Australia
This event is all will be focusing on the world of mobile tech, mobile trends and mobile marketing. Attending this event, will give you great insights into different ways you can leverage mobile-first marketing techniques.
There will be 3 guest speakers on a panel and they will be discussing the changing media landscape, how to take mobile and customer insights and turn them into a tangible strategy plus much more!

3rd annual Techmix Conference
2017-05-24 | International Convention Centre Sydney, Darling Drive, Darling Harbour, NSW, 2000, Australia
This is the 3rd annual Techmix conference and has a focus on customer reach, marketing performance and customer experience. There are both international and local speakers from all different industries and they will be presenting on different case studies, leading insights plus much more.
Attending this event you will get the opportunity to network with your colleagues in the same industry, there has been a growth this year to more delegates in the marketing technologists, creative technologists, growth hackers, and digital strategists sectors – come and learn from them as well!

Principles of Digital Marketing - Sydney
2017-05-25 | Cliftons Sydney, Level 13, 60 Margaret Street, Sydney, Victoria, 2000, Australia
As this industry is for-ever changing, this workshop will take the time to introduce different concepts of effectively using the different digital platforms as part of your marketing plan. You will gain an understanding of the value of social media & e-marketing solutions.

Social Media – Connecting Businesses to the World
2017-05-25 08:30 - 12:00 | The Alex Hotel, 50 James Street, Perth, WA, 6000, Australia
This in-depth event looks at reasons why things happen the way they do on social media and how you can maximise you efforts with limited resources.
The speaker, Meg Coffey, will take be looking at how different social media platforms work and give you practical tips and tricks to help.

Millennials Marketing Conference
2017-05-25 08:30 - 17:30 | ACMI, Federation Square, Flinders St, Melbourne, VIC, 3000, Australia
“MILLENNIALS ARE THE FASTEST CREATORS AND EVEN FASTER ADOPTERS – AND THEY’RE CHANGING THE WORLD WE LIVE IN EVERY DAY.​” – Growth Tank
This event includes two days of research, insights, strategies, interactive workshops, roundtables and networking to help give brands the edge on millennial consumers.

Principles of Digital Marketing - Melbourne
2017-05-30 | Clifton Melbourne, Level 1, 440 Collins Street, Melbourne, Victoria, 3000, Australia

Social Media Applications - Melbourne
2017-05-31 | Clifton Melbourne, Level 1, 440 Collins Street, Melbourne, Victoria, 3000, Australia
This one day workshop brings together case studies, research, hands-on learning plus much more to help participants understand the use of social media for business and also different business strategies when it comes to social media. You will participate in small group activities, discuss as well as other forms.

World Business Forum
2017-05-31 - 2017-06-01 | The Star, 80 Pyrmont Street, Sydney, New South Wales, 2009, Australia
This conference offers a range of content and brings speakers from diverse fields, who all have one objective in mind: To help you lead more effectively so as to meet the challenges of today’s global business environment.
Organisations and individuals alike must reinvent themselves constantly; experiment and learn; identify new opportunities, exploit them fast, and move on.
Speakers include: Arianna Huffington – New Management – Co-Founder, President and Editor-in-Chief of Huffington Post Media Group; Randi Zuckerberg – Digital Transformation – Former Director of Marketing at Facebook; Ken Segall – Marketing – Former Ad Agency Creative Director at Apple – Plus more

Driving Efficiency & Returns From Content
2017-06-01 08:00 - 10:30 | Cloudland, 641 Ann Street , Fortitude Valley, Queensland, 4006, Australia
Creating and distributing great content in an effective manner remains a major challenge for marketers today. Not only does the content need to be relevant and useful, but it needs to be transferable across channels, get buy-in from management and contribute to outcomes. At this event there will be discussions around how you can be efficient with your content marketing and look at different tactics to maximise your return on investment.

Speakers include: Matt Henry, Former Head of Digital, NRL; Jacob Aldridge, Director of Advisor, businessDEPOT; and, Andrianes Pinantoan, Head of Growth, Canva

Mumbrella360 2017
2017-06-06 - 2017-06-08 | Hilton Sydney, 488 Georges Street, Sydney, New South Wales, 2000, Australia
Mumbrella360 was voted Australia’s best conference in 2016 and it will be held again in Sydney in 2017.
Attendees will experience an 3 day conference which covers the latest thinking and best practice across the entire media and marketing landscape.
There are both international speakers and some of Australia’s most influential media and marketing executives.
There will also be a range of networking opportunities, exhibitions and masterclasses.

The Marketing Conference: Chasing Unicorns
2017-06-08 | The Pullman King George Square, Corner Ann & Roma Street, Brisbane, QLD, 4000, Australia
The Marketing Conference “Chasing Unicorns: Capturing Relevance in a Transient World” will deliver a supercharged line-up of industry experts both local and international. Delegates will gain insights into orchestrating people, technology, brand and value. The one day conference includes a rooftop after party to download the days insights with your new colleagues.

Digital Analytics For Marketers Course
2017-06-13 | Karstens Melbourne, 123 Queen Street, Melbourne, VIC, 3000, Australia
This course on data analytics has been put together to simplify the topic and make it straightforward and coherent, you will learn about applying a metrics framework to any digital campaigns, read and interpret key reports in Google Analytics, Uncover hidden consumer insights and utilise them to effectively communicate with your consumers plus much more!

Must Know Marketing for Small Business - Adelaide
2017-06-19 | Cliftons Training Facility Adelaide, Level 1, 80 King William Street, Adelaide, SA, 5000, Australia
Working in a Small to Medium Business Enterprise (SME’s) in the marketing department can be a challenging environment. If this is the area that you work in then attending this workshop is for you, you will gain a better understanding on how to implement effective marketing practices to help you stay ahead. You will look at new ideas which will incorporate traditional marketing along with the digital side.

Social Media and Marketing & Digital Retail Operating Success
2017-06-19 | Hamilton, 42 Eldernell Terrace, Hamilton, QLD, 4007, Australia
Remaining up to speed with trends, platforms and most effective strategies to drive engagement and sales is challenging. This workshop has been put together to help marketers who need guidance on how to use social media drivers. You will start with the essentials of success in social media, followed by looking at tools and techniques to do with social engagement.
The workshop covers:

Identifying the essentials of social media success
Analysing networks, conversations and influencers to define a strategy
Creating a content distribution strategy to build brand personality and loyalty
Optimising tools for scheduling, automation and measuring performance

Principles of Digital Marketing
2017-06-20 | Cliftons Training Facility Adelaide, Level 1, 80 King William Street, Adelaide, SA, 5000, Australia
With the marketing industry evolving so much it can be hard to keep up with. At this event you will learn different concepts to help effectively using different digital channels and how to implement these concepts into your marketing plan. Digital marketing can be used in a range of different areas at your company, this event you will get a knowledge of how. This workshop is hands on and interactive suitable for individuals who need to skill up in digital.
