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January 2020

Instagram, Influencers & Content

January 19 @ 9:30 am - 4:30 pm
WeWork – Melbourne, 120 Spencer Street
Melbourne, VIC 3000 Australia

There’s a breakfast blog in Sydney with more Instagram followers than Kia, Ford and Telstra... combined. Two girls started a face scrub with more followers than Australia’s leading 10 companies... combined. How is this possible? Show, don’t tell. This course unpacks the successful engagement and lead strategies currently being used on Instagram by a range of sole traders, commercial and not-for-profit organisations. The brands who are winning new customers and social interactions are creating content to delight their audience and…

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Intro to Digital Marketing (APAC Livestream)

January 21

Step into the world of digital marketing with General Assembly. During our online introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll: Break down the components of a digital marketing campaign. Survey today’s digital marketing landscape and its career opportunities. Learn to approach a marketing campaign by identifying your objectives first. Get hands-on practice identifying key performance indicators…

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Blast Off Workshop (Canberra)

January 21
Rydges Canberra, Capital Hill Canberra Australia

Many business owners struggle with marketing. Yet they know that marketing is necessary in order to grow their businesses. There is so much information available, it can be overwhelming to try and stay up to date with what’s working right now. The Blast Off marketing workshop was created by successful entrepreneurs to share with you how to map out a one-page marketing plan for your business to have more clarity, focus and direction. The job of your marketing is not…

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Sales Funnels to Grow Your Business

January 21 @ 9:30 am - 11:30 am
Belmont Sport & Recreation Centre, 400 Abernethy Road
Cloverdale, Perth Australia

Sales Funnels – “we’re not closing sales, we’re opening relationships”. Cat Holmes will be demonstrating how to create sales funnels that are authentic and genuine, and with the aim of building long term relationships with clients over time. A sales funnel is also a relationship funnel. This sales funnel will take a cold audience (someone who doesn’t know you) and develops a relationship over time, leading to an offer. Of course with the intention that the “offer” is made in…

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Developing your 2020 Content Calendar – NetSquared Brisbane

January 22 @ 7:00 am - 8:30 am
Merivale QLD Australia

We will be holding a very hands-on morning on developing your content calendar for the new year. Bring along anything you're working on for 2020 for show and tell! Come along to NetSquared Brisbane in partnership with Digital For Good. The International Meetup for charities and nonprofits wanting to use #tech4good #digitalforgood

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Digital Marketing Bootcamp

January 23 @ 10:00 am - 4:00 pm
General Assembly Melbourne

The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up, and handle all things digital on your own? Then this bootcamp may be just what you need! Specifically created for participants and professionals interested in…

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How to build your CREDIBILITY online

January 28 @ 5:30 pm - 8:00 pm
350 Williams St Melbourne, VIC Australia

Get a practical plan to build your credibility online to attract the business, customers, and followers you want About this Event Are you tired of… - Failing to create traction online or deliver your message - Spending hours creating content that don’t deliver returns - Feeling overwhelmed with digital marketing options Being good at what you do is no longer enough. If you operate in an industry where you provide expertise or knowledge, it can be hard for others to…

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ANZ Influencer, Millennial and Growth Hacking Marketing Forum

January 29 - January 31
Hilton Sydney, 488 George Street
Sydney, NSW 2000 Australia

In this new age of customer experience, marketing professionals need to continuously evolve and adopt strategic differentiators to gain a competitive edge for their brands against the ultra-competitive landscape. Three key strategies have been repeatedly emphasized as what can set the leaders apart from the laggards: Influencer, Millennial and Growth Hacking. With the Internet and social media platforms like Instagram, Facebook and YouTube, consumers have unlimited freedom and choice over the content they wish to view, creating a huge problem for…

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February 2020

Product Management Essentials Introductory Bootcamp

February 1 @ 8:00 am - 5:00 pm
Academy Xi – Melbourne, Level 3, 45 Exhibition Street
Melbourne, VIC 3000 Australia

How can you become a mini-CEO? Learn the strategic mindset of a Product Manager – the skills that sit at the centre of all activity, productivity, and positive change of a physical or digital product. Product Managers understand all the inputs – using analytical skills, optimisation techniques and data analysis to better know and understand their customers. You’ll learn how to use this knowledge to develop and execute specific improvements that positively impact the customers and business as a whole.…

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Marketing Analytics Symposium – Sydney (MASS)

February 3 - February 4
Pier One Sydney Harbour, 11 Hickson Road
Sydney, NSW 2000 Australia

Advances in marketing analytics are transforming the world of marketing. The Marketing Analytics Symposium - Sydney (MASS) will bring together business leaders, analysts and practice orientated marketing scholars from around the world to discuss cutting edge research in marketing analytics. Featuring top industry practitioners and world renowned academics on the speaker panel, including: • Steven Scheeler, Omniscient Neurotechnology, McKinsey and Company, former CEO of Facebook (Australia and New Zealand) • Andy Lark, Group Lark • Kshira Saagar, Global Fashion Group…

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