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iMedia Online Retail Summit Australia
2021-08-09 08:00 - 2021-08-11 17:00 (Australia/Melbourne) | Sheraton Grand Mirage, Gold Coast, QLD
2.5 days | 200 Retailers | 25+ Keynotes | 2000 meetings
iMedia Online Retail Summit Australia is an exclusive invitation-only event for leading senior eCommerce professionals of enterprise brands.
The event is a unique environment where eCommerce meets business networking, thought-leadership presentations, 1:1 meetings and interactive roundtable discussions. 200 selected senior digital product, transformation and marketing professionals from Australia’s leading Enterprise retail brands will embark on 2.5 days to:

Unlock new insight and discover new strategies from today’s online retail industry
Gain insight into the latest innovative technologies and best practice
Collaborate with peers in the retail space and build valuable connections

Digital Marketing Masterclass
2021-08-11 09:30 - 13:00 | Online
Online masterclass held over four half day sessions. Learn the core components of developing and delivering a successful digital strategy.
In the age of the customer, digital has never been so important as a vital part of the marketing mix. But for many managers and leaders, the path to effectively leveraging digital is still unclear.
There are many digital marketing strategy courses out there but most focus on channel strategies and tactical execution.
Our program is designed to help mid-senior level marketing professionals understand the key aspects of digital marketing, how they fit into a wider marketing strategy and how to effectively enable success across marketing tech, data and ways of working. This course will provide participants with the confidence as individuals and as a team to ask the right questions and guide the digital journey.
Highly interactive and practical, the program also provides a forum for you to sound board thoughts and ideas and wrestle with what digital means for your marketing strategy.
This course is currently available as onsite training for marketing teams and is a collaboration between Arktic Fox and Ryvalmedia.

What you can expect to learn
01/ digital – changing the nature of marketing:
• Understanding key digital trends, changing consumer behaviors and consumption habits
• The benefits of digital
02/ digital strategy
• The marketing mix in a digital age
• Defining digital objectives & strategy inline with corporate and marketing strategy
• Development of online target audience and value proposition/s.
03/ customer journey mapping & the role of digital channels:
• Understanding and mapping the customer journey
• Introduction to the RACE model to plan an integrated marketing approach
04/ digital channel and experience management
• Leveraging digital channels as part of an integrated approach
• A closer look at search, programmatic, web, social, email and the role of content
05/ ways of working:
• Evolving ways of working to take advantage of the digital opportunity
• A look at agile ways of working in a marketing context
06/ data and analytics:
• Leveraging data and analytics to power digital ambitions
• A look at the world without 3rd party cookies
• Changing privacy regulations and the implications for marketers
07/ marTech:
• Navigating the MarTech landscape – tools and technologies available
• Selecting the right MarTech to underpin your digital strategy
08/ measurement:
• Defining a measurement framework to measure short- and long-term success
• Leverage learnings to improve performance
09/ building a case for change:
• Selling the vision to garner stakeholder buy-in
• Sizing the investment and staying the course

Technologies of the Future
2021-08-13 09:00 - 10:00 | Online
The SingularityU community’s predictions for the countdown to the Singularity.

TECHNOLOGIES OF THE FUTURE
Featuring the SingularityU community’s latest predictions for the countdown to the Singularity.
Discover and explore the technologies that will impact every person and industry in the next 20 years.
LISA ANDREWS – BIOGRAPHY
Lisa has a financial, data and engineering background and is working on ‘How to give everyone a fair start and maximise human potential at each stage throughout life’.
She has dedicated her life to having a positive impact in the world. This currently manifests through 3 main channels:
1. IA Impact Fund – Removing the friction of financial, human and community capital
2. SingularityU Australia – Educating, empowering and inspiring leaders to use exponential technology to solve the world’s grand global challenges
3. Ignite Alliance – Helping aspirational businesses grow.
Lisa strongly believes that we live in a time where there isn’t a problem we have that can’t be solved with technology.
Lisa is currently working on projects with organisations such as Singularity University, the United Nations, ACTAI, the Extreme Tech Challenge, 2030vision.com, EO and many others.
Each of these organisations have a focus on solving the world’s greatest challenges with exponential technologies.
As a future maker and planner, Lisa sees the first step as achieving the UN Sustainable Development Goals, the second step as creating a united vision for the world for the next 100 years, and the third, how we can all have a 10,000 year legacy.
A serial entrepreneur, in 2018 she won the Hunter Outstanding Young Entrepreneur of the Year award. Lisa is a founder /part owner /investor in several companies who all focus on profit with purpose.
In her spare time you’ll find her reading, traveling to exotic locations or kite surfing.

SMX Convert: Optimization Training For Search Marketers
2021-08-17 | Online
These days, it’s an ever-escalating arms race for top positions on the SERPs. Join us at SMX Convert for a deep dive on organic and paid search conversion optimization.
Paid search sessions will explore optimization strategies across the growing spectrum of search ad formats, from Shopping, to Responsive Search Ads, to Showcase Ads, and more.
On the organic side, sessions will cover on-SERP elements like Featured Snippets, Image Packs, Map Packs, and People Also Ask — all of which can give your brand visibility far and above the rest.

Social Media Strategies Summit First Responders 2021
2021-08-18 - 2021-08-19 | Online
Social Media Strategies Summit First Responders 2021 features three days of sessions, case studies, and in-depth workshops specifically dedicated to how public safety and first response agencies can leverage social media to better serve their communities.
Learn strategies and tips for tackling important issues including crisis communications, humanizing staff, improving agency reputation, and building relationships with your community.
In addition, attendees will have access to 30+ sessions from leading brand corporations giving a truly holistic view of the social media industry landscape.
You will leave with actionable takeaways across content, storytelling, paid media, video, analytics, strategy, customer service and more. Network one-on-one with top organizations and accelerate your brand across social.
Why You Should Attend?

Share experiences and learn new social media strategies with your first response and public safety colleagues from around the globe — virtually!
Network with agency peers from across the country. With professionals representing agencies large and small from all around the globe, SMSsummit is your best resource for fresh social media ideas and community building strategies.
Share experiences with and new ideas from other business owners to spark fresh, creative ideas in your own marketing.
Get all your questions answered about the top social media platforms including Facebook, Instagram, Twitter
Discover the best ways to find and target your niche audience online (both organically and via paid media)
Turn your followers into customers, keep them loyal to your brand, and drive revenue.
Assess and audit your current social media initiatives. Leave with and results-focused initiatives you can immediately apply to your agency or department.

Carly Yates, Warner Bros., said that;
This isn’t just for social media professionals. This summit is amazing for the entire marketing, digital, and social team!
Social Media Strategies Summit First Responders 2021 is organized by GSMI. It is a leader in the industry of executive education, creating conferences, summits, workshops and training sessions that combine rich learning environments with the opportunity to network. GSMI develops executive conferences, exhibitions and leadership training for the world’s leading business decision-makers.
Join your peers at the premier social media event for public safety professionals and first responders.

Advertising Week APAC
2021-08-18 08:00 - 2021-08-19 17:00 | Sydney
2 Days, 50+ Speakers, 30 Seminars & Workshops

Advertising Week APAC returns this August for a hybrid learning experience.
Hosted in Sydney, Australia, AWAPAC will unite the advertising community in person and virtually for inspiring thought leadership, curated networking events and a celebration of brand excellence.
AWAPAC is purpose-built to bring the marketing, media, technology and creative industries together to drive change. Providing unrivaled content with skill-building presentations, insightful keynotes, and thought-provoking debates, AWAPAC will give you the tools and insights to elevate your career.

The Innovation Factory
Presenting the home for brands and marketers, culture and transformation.

The Tech Lab
Discussing all things AdTech, MarTech, Machines and Automation.

The Creative Showcase
Uncover how marketers can win big in the media, sport and entertainment worlds.

Writing For The Web (August 2021)
2021-08-18 09:30 - 12:30 | Online
Learn how to write compelling online copy.
Taught by a former Sydney Morning Herald editor and journalist, this fun and practical course covers:
– how to write short, sharp and snappy sentences
– creating great headlines and intros
– formatting to improve readability
– using links and subheads properly
– search engine optimisation (SEO) tips
– improving email newsletters/EDMs
– writing for social media
– usability and accessibility tips.
Only 6 places are available to ensure every participant receives personalised attention.
Writing exercises are included throughout the class, so you can immediately practise what you’ve learnt.

Being Accessible Online Workshop
2021-08-18 12:00 - 17:00 | Online
With so much of our lives having moved online, arts companies, cultural venues, event producers and other creative industry organisations are now delivering much more of their activities using online and digital channels.
It’s a huge shift and we all need to upskill so online content and services can be accessed and enjoyed by the 1 in 5 Australians who live with disability, a significant market segment for providers of arts, culture and events.
With the support of the Australia Council For The Arts, our new Delivering Accessible Online Events workshop has been developed to specially address the needs of arts and cultural organisations so they can improve the accessibility and inclusiveness of their relevant online activities.

Discover practical solutions and ‘easy wins’ for delivering accessible online performances, online exhibitions, online rehearsals and creative developments, webinars, online panel discussions and meetings, and social media
Receive useful resources
Learn from trainers with disability who are arts experts
Enjoy the increased accessibility and convenience of online training
Interact with our trainers as well as other participants, so you can ask questions and share knowledge
Attend our standard public workshop or book a bespoke private session

Learn about:

How to create an inclusive online space using various platforms
What to do before, during and after an online event to maximise accessibility
Online etiquette for accessible sound and visual content
Best tech solutions and ‘quick fixes’ for captioning, Auslan interpretation and audio description
Informative case studies from artists and arts organisations across a range of art forms

Mailchimp Email Marketing
2021-08-19 09:00 - 11:00 | Online
Email newsletters are a great way of keeping the people you deal with in touch with what you do.
The messages are a gentle reminder that you still exist and can be an excellent way of demonstrating what you do. So, in my view, when customers are ready to use your services or buy your products, you’re in the front of their minds.
Mailchimp is an incredible email marketing tool – again in my view.
For the two hours, I can show you:

How to set up and design a Mailchimp campaign from scratch
How to come up with winning content and headlines that draw people in
How to upload contacts (making sure that everything is GDPR compliant)
How to segment your campaigns
How to analyse results
And anything else you’re not sure about with MailChimp!

Nurture Campaigns [Working Webinar Summer Series]
2021-08-19 11:00 - 12:00 | Online
Join Kenda Macdonald on August 19 to learn how to plan and create strategic Nurture Campaigns that generate real results. Part of our Working Webinar Summer series: One part workbook. One part webinar. 100% hands-on learning.
Nurture campaigns should be designed to nourish your list: providing healthy content, consumable value, and building trust to keep your customers so happy they come back to consume again… and again.
Join us for this hands-on (workbook included) Working Webinar to learn:

The different types of nurture series and how to use them effectively
How to create a nurture series that builds trust and likeability with your audiences
How to develop an engagement strategy that will boost conversions by a dizzying amount. (We can’t guarantee an exact percent, but Kenda had a client that saw a 201% increase!)
How to nurture your customers so they’re happier and want to spend more money

How To Use Video Marketing To Help Your Business Grow Online
2021-08-21 13:00 - 14:00 | Online
Video Marketing is the way in which business owners, artists and entrepreneurs of all kind can find potential customers online.
Are you new to video making for your business?
Are you nervous about getting started, or unsure how to proceed?
I’d love to help you via my Online Meetings.
Hi! My name is Teena Hughes and I help people make videos and use them to boost their business.
Join me and other like-minded folks to chat with and learn while having a coffee or tea, in a stress-free environment from the comfort of your own home.

State of Social 21
2021-08-24 - 2021-08-25 | NSW
Australia’s brainiest digital marketing event is back to help you choose the right path when the apocalypse comes out of leftfield.
How do you find the silver lining in the dark cloud of a global pandemic? How do you open the door to new opportunities when your best-laid plans go out the window? How do you clean up when Facebook throws its toys out of the pram? Find out at SOS ’21.

Two days of killer keynotes, discussions and breakout brainstorms analysing the latest trends, techniques and real-world case studies to help you plan, create and convert, no matter what the world throws at you.
Rub shoulders, butt heads, swap notes and share a barista-brewed coffee with the brightest minds in the business.
What’s included in the ticket price?
In addition to an all-you-can-eat buffet of insightful inspiration and intelligent inference delivered by our roll call of social and digital royalty, your ticket includes:

an equally mouth-watering menu of morning coffee, lunch and afternoon treats
the now legendary State of the Social gift bag
entry to post-conference #SMPerth Drinksw

DigiMarCon Australia 2021
2021-08-25 - 2021-08-26 | ANZ Stadium, Edwin Flack Avenue, Sydney, NSW, 2000, Australia
DigiMarCon Australia 2021 is your chance to …
– Experience a safe and intimate gathering with marketing leaders and professionals in a clean and hygienic environment.
– Hear from some of the most audacious and thought provoking speakers in the digital marketing, media and advertising industry.
– Gain insight into emerging strategies, the latest innovative technologies, and best practices to move your business to the next level.
– Network with thought leaders, collaborate with your peers and build your professional network.
The 4th annual DigiMarCon Australia, the Premier Digital Marketing, Media and Advertising Conference & Exhibition in Australia returns August 25th to 26th, 2021 to the iconic ANZ Stadium in Sydney, Australia. Join your peers in-person or online for 2-days jam packed with digital marketing best practices, latest trends, practical solutions, strategy and networking, also check out the next generation of technology & innovation; Internet, Mobile, AdTech, MarTech & SaaS Technology.
Immerse yourself in topics like digital strategy, programmatic advertising, web experience management, usability / design, mobile marketing & retargeting, customer engagement, user acquisition, social media marketing, targeting & optimization, video marketing, data science & big data, web analytics & A/B testing, email marketing, content marketing, conversion rate optimization, search engine optimization, paid search marketing, geo-targeting, predictive analysis & attribution, growth hacking, conversion rate optimization, growth marketing tools, marketing & sales automation, sustainable growth strategies, product marketing & UX / UI and much, much more!
At DigiMarCon Australia 2021, you will receive all the elements you need to achieve digital marketing success! Conventional thought will be challenged, new ways of thinking will emerge, and you will leave with your head, notebooks and professional toolkit full of action items and ideas to lead and supercharge your agency / team / account to even greater success.
Be a part of DigiMarCon Australia 2021 and discover how to thrive and succeed as a marketer in a rapidly evolving digital world. Top keynotes, case studies, strategy sessions, networking and more in a safe and hygienic environment!
See why people keep coming back year after year to this must-attend event! Register and secure your seat today.

TECHSPO Sydney 2021
2021-08-25 09:00 - 2021-08-26 16:00 | Sydney
Where Business, Tech and Innovation Collide in Sydney!
TECHSPO Sydney 2021 is your chance to …
– Experience a safe and intimate gathering with business professionals in a clean and hygienic environment.
– Check out exhibitors showcasing the next generation of advances in technology & innovation.
– Be inspired, amazed and educated on how these evolving technologies will impact your business for greater growth.
– Interact with technology enthusiasts, build your network and collaborate with your peers.
TECHSPO Sydney is a two-day technology expo returning August 25th to 26th, 2021 to the iconic ANZ Stadium in Sydney, Australia. TECHSPO Sydney brings together some of the best developers, brands, marketers, technology providers, designers, innovators and evangelists looking to set the pace in our advanced world of technology. Watch exhibitors showcase the next generation of advances in technology & innovation, including; Internet, Mobile, AdTech, MarTech and SaaS technologies. Be prepared to be inspired, amazed and educated on how these evolving technologies will impact your business for greater growth.
As part of TECHSPO Sydney is a limited attendance event, DigiMarCon Australia 2021 Digital Marketing Conference. If the conference is where the learning, theory and inspiration happens, then the TECHSPO floor is where the testing, networking and product interaction takes place.

Reset. Restart: Digital Marketing and Social Media Webinar
2021-08-26 10:00 - 11:00 | Online
Digital Marketing and Social Media – so much to do, so little time and knowledge!

About this event

Working with the British Library and Business & IP Centre Nottingham, Smorgasbord is excited to be able to offer you a series of webinars as part of the Reset. Restart Business Recovery Programme.
– Setting the Scene

How you treat people with your marketing is a reflection of your brand
More than ever, you need to get to know your customer
Give your customers results-oriented content
Provide quick insights.
Make finding you easier

– Email Marketing – Top Tips
– Social Media Marketing – Top Tips
– Cost-Effective Tools

CRM
Social Media Publishing
Sales & Marketing Automation
Blog Publishing
Websites & eCommerce

Digital Fundraising – Next Level
2021-08-26 12:00 - 12:30 | Online
Writing copy for digital fundraising is very different to direct mail. Learn smart tactics to advance your digital fundraising copy skills.

Once you’ve got the basics of copywriting for digital, this free 30-minute webinar will help you reach the next level.
Learn the important differences you need to master when writing for digital appeals rather than direct mail – and tips to convince donors to open, read and respond to your online appeals.
We’ll also discuss how to take your DM packs online, including smart tactics for repurposing content across multiple channels to boost your engagement with a digital audience.
About heart for causes
heart for causes is a team of strategists, wordsmiths, and fundraising specialists with passion and heart for the causes we support.
Presenter Dominique Antarakis is CEO and head of content strategy at heart for causes. She has more than 23 years’ experience as a journalist and copywriter and is one of Australia’s most successful fundraising copywriters.

Grow Your Brand By Being Social
2021-08-27 10:00 - 11:00 | Online
Social Media with a difference, this session does a deep dive into social media, and provides an overview of a range of strategies that are featured in my upcoming book. (To be launched at DIF21.
Grow Your Brand By Being Social or ‘GYBBBS’ for short (Post COVID lockdown) is not another ‘how to book’, it is a guide with an innovative twist. We dive into Podcasts, where we explore how you can build your brand as a guest speaker and as a host. We also look at how it is easy to publish a book as a self publisher as well as live Twitter ‘Spaces’ and Clubhouse events.
GYBBBS for short is a do it yourself guide that is written in plain English and demonstrates the range of platforms you can use to enhance your brand.
Whether you are a small business owner, unemployed, an employee, a student, author or aspire to be a social media’ influencer’ this book is for you.
This is a book that does not require to be read cover to cover; you choose a topic at your pace. It is a great way to learn about social media in this ever-changing digital environment.
Each section of the book will start off with ‘Takeaways’ that clearly state what we hope you take away from each section. Within those ‘takeaways’ will be key terms to seek out on YouTube and Google for you to reinforce what you have just read.

Queensland Business Writers Conference 2021
2021-08-31 08:30 - 16:30 | Emporium Hotel South Bank, 267 Grey Street, South Brisbane, Queensland, 4101, Australia
Live and online!! The Queensland Business Writers Conference is our one-day training event for corporate and government communications professionals.
This year we’re live and online – so you can join us in person at the fabulous Emporium Hotel South Brisbane or online from the comfort of your home or office.
Since 2012, this event has helped people who write as part of their job to increase their skills and knowledge of best practice.
This year, we’ll answer the question ‘What is best practice in a landscape that is constantly changing?’
It’s been a whirlwind 18 months of pivots and Zoom meetings after years of nonstop technological change. So let’s catch our breath a moment and see where we’re at now.

Social Media Made Simple
2021-09-02 08:00 - 10:30 | Sydney, NSW, 2000
Facebook! Instagram! Tik Tok! One thing is for sure, social media is here to stay. But with so many platforms out there, how do you know which ones to use and how to harness their power?
At the Social Media Made Simple workshop we’ll step you through the options, explain what they do, and show you ways to utilise them as a mighty marketing tool for your business.
What you will learn at this workshop
• The role of social media in business today
• What are the most popular platforms and how do they work together
• Developing your online presence for your target market
• Making an impact in a cluttered and competitive space
• Keys to a successful social media and digital marketing strategy
• How to engage with your audience through social media
• Advertising on social media, and when to use it

Global eCommerce Awards 2021
2021-09-02 08:00 - 17:00 | Online
The Global eCommerce Awards are the ultimate accolade for eCommerce businesses. Large or Small, Global or Local, these awards only recognize excellence from around the world.
These Awards recognize, reward and celebrate outstanding eCommerce creativity, ingenuity and innovation. If your business is using the internet to sell goods successfully then we want to hear your success story!
Important Dates:

Entry Deadline: June 11

Judging Session: June 30

Shortlist Announced: July 7

Awards Ceremony: September 2

The Global eCommerce Awards is brought to you by British events agency, Don’t Panic which is a B2B events agency, specializing in corporate award ceremonies. They deliver real commercial value, create new business opportunities and reward excellence across the globe. They are regarded as one of the most reputable, ethical and credible awards organizers in the world.

Getting Results with Social Media
2021-09-03 09:00 - 13:00 | Quality Hotel Mermaid Waters, Sunshine Boulevard, Mermaid Waters, QLD, 4218
Are you ready to stop dabbling in social media marketing and get serious about growing your business by leveraging Social Media?
Do you want to know what helps your business grow with social media? Are you looking for business growth without overwhelm by leveraging Social Media Marketing. During this 1/2 day session, walk away with actionable steps to make social media marketing work for your business.
During this workshop discover the benefits of social media marketing for:

Brand building – Did you know that that 60 percent of Instagram users say they discover new products on the platform.
Business growth – increasing leads using Chatbots and other business tools.
Brand voice and content creation – understanding brand voice, your target audience and how to create content that resonates will change the way you use social media.
Communication – understand the importance of reputation and crisis management.
Advertising – find out more about how Facebook and LinkedIn and Influencer advertising can help your business to grow.
Insights – know what is working and change what isn’t working.
Hashtags – how they work for maximum results

Whether you are already using social media successfully or still finding your feet, this workshop will have something for everyone.
The session is full of examples of different business models and how they are using social media for business growth.
Walk away with actionable worksheets and checklists to help you make changes to your social media platforms and outlook.

ABOUT THE PRESENTER.
Wanita Z has traveled the world both learning and teaching. She is the Founder of The Social Media Conference NZ and AU and the CEO of The Online Business Academy.
Wanita has helped businesses implement and grow using tactics that work. Most recently she has been working with businesses on Great Barrier Island to implement social media into their business models and the results have been phenomenal with many of the businesses seeing remarkable growth. She works with companies in New Zealand, Australia, USA and Canada
She keeps up to date with all the changes in the social media world and often knows what will be changing before it hits the New Zealand market. With phenomenal strategic insights, Wanita can quickly assess where the business and what needs to change for business growth.

Communication Skills 1 Day Training in Sydney
2021-09-03 17:00 - 19:00 | Regus – Sydney, Regus – Sydney Circular Quay Level 34 AMP Tower, 50 Bridge St, Sydney, NSW, 2000, Australia
Communication skills are the most highly valued skills in today’s business environment. Successful professionals who add value to their companies communicate clearly, accurately and effectively. Poor communication skills, on the other hand, restrict even the most talented professionals from getting ahead in the business world.
Communication Skills intensive is a cutting edge training program designed to help today’s business professionals take their communication skills and effectiveness to the next level. It immerses you into the most advanced and innovative communication techniques.
You will dive deep into the all forms of verbal, non-verbal and written communication, and come out with a developed sense of personal communication style that will help you to connect with, communicate to, and inspire people around you. The ability to communicate information accurately, clearly and as intended, is a vital life skill and something that should not be overlooked. It’s never too late to work on your communication skills and by doing so improve your quality of life.
Target Audience:
There is no Eligibility Criteria for this training, anyone can attend this training
Learning Objectives:

Script yourself with clear, compelling and well-developed messages that reflect your thinking .
Speak with vision and a logical structure that drives home your points.
Answer questions confidently.
Develop professional relationships and networks.
Communicate with empathy and compassion .
Inspire people by appealing to their emotions.
Move from an informational to an inspirational and action oriented style when creating and delivering presentations.
Integrate effective slides into your presentations.
Become a more powerful leader and communicator by applying effective strategic planning and writing tactics for enhanced writing speed and fluency.

iMedia Brand Summit Australia
2021-09-06 - 2021-09-08 | Sheraton Grand Mirage, Gold Coast, QLD
iMedia Brand Summit Australia is a unique, unparalleled invitation-only experience for brands to have face to face business meetings, get involved in networking experiences, and learn from a diverse range of captivating presentations. Australia’s leading Martech event brings together 100 brands+ and 100 solution providers to embark on 2.5 days to:

Unlock new insight and discover new strategies from today’s digital marketing industry
Gain insight into the latest innovative technologies and best practice
Collaborate with peers and build valuable connections
Expand business into new markets through face to face meetings
Uncover new business opportunities with clients and partners and strengthen existing client relationships

2.5 days | 100+ Brands | 25+ Keynotes | 1000+ meetings

Mumbrella Publish Awards 2021
2021-09-09 | Dolton House Sydney, 3/181 Elizabeth St, Sydney, NSW, 2000, Australia
Now in its 25th year, the Mumbrella Publish Awards recognise the best work and talent across consumer, B2B and custom publishing. This year it is back in full as the event returns to a live gala dinner to celebrate the industry’s top achievements. The last year has produced a significant amount of world-leading work and unearthed substantial talent. There is no better place to celebrate this than one of Australia’s most prestigious publishing awards, whether you’re in editorial, sales or marketing within the industry.

Social Media Course - Sydney live class
2021-09-10 | Media School Studio – Sydney, 335 Clovelly Road, Clovelly, NSW, 2031, Australia
A one-day social media training course providing strategic thinking and practical tips. Offered each month in Sydney’s East. It’s a live, in-person workshop with an experienced educator.
We limit numbers and covid-safe rules apply, including social distancing.
How we work
We provide and use:

examples of best practice (small business and large)
live online demonstrations
learning resources you can use later (including videos)
a plain English approach to teaching (we avoid tech talk)
practical exercises which focus on your business

Learn more about how we work.

What’s in the social media course?
This is our popular all-in-one package – where we cover the key bases in a day. The key components of the course are:
1. Big picture / strategic thinking

the key principles for success in the long run
what you can learn from businesses using it well
what you can expect to get out of social media
where social media fits in with your overall marketing
which social media platforms to use

2. Key aspects of developing the major platforms
Facebook

how to use Facebook for marketing your business
tips for maximising the effectiveness of Facebook
what to post on Facebook / what works best
examples of best practice (small business and large)
an intro to Facebook advertising
Facebook learning resources

Instagram

how to use Instagram for marketing your business
tips for maximising the effectiveness of Instagram
what to post on Instagram / what works best
examples of best practice (small business and large)
Instagram learning resources

Twitter

how to use Twitter for marketing your business
tips for maximising the effectiveness of Twitter
what to tweet about / what works best
an explanation of the key Twitter tools
examples of best practice (small business and large)
Twitter learning resources

Linkedin

how to use Linkedin for networking, branding and B2B
tips for maximising the effectiveness of Linkedin
examples of business people using Linkedin well
Linkedin learning resources

YouTube

how to use YouTube & videos for marketing your business
tips for maximising the effectiveness of YouTube
types of videos you can put on YouTube / what works best
examples of best practice (small business and large)
YouTube learning resources

Blogging

how to use blogging for marketing your business
tips for maximising the effectiveness of your blog
what to blog about / genres of blog posts
examples of best practice (small business and large)
blogging learning resources

3. Social media planning

the key elements of a social media plan
prac session where we brainstorm content ideas
the steps to take you from ideas to plan to implementation
how to schedule content to platforms ahead of time

4. Key issues

how to build and then interact with your community
what to do about negative comments
how to measure ROI (return on investment)

5. Starting and managing your time

intro to social media sharing platforms
how to schedule platforms ahead of time
how to feed and interlink your social media and website
other tips to help you save time

Why learn about social media marketing?
The cost to start social media platforms is free. The hidden cost is the time it takes to really get it working well – which makes it imperative you understand the principles for long-term success, how successful players are using it, and how you should be spending your own precious time.
Those successful businesses have used social media to:

listen to what’s happening in the market
build relationships with customers
focus attention on their brand’s strengths
position as a leader in their field and build brand value
get themselves higher in google searches
generate leads and opportunities

Internet Marketing Fundamentals Training in Sydney
2021-09-10 08:00 - 17:00 | Regus – Sydney, Regus – Sydney Circular Quay Level 34 AMP Tower, 50 Bridge St, Sydney, NSW, 2000, Australia
Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer”s dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.
Internet Marketing Fundamentals will provide your participants with a great set of skills to market your business online. Content is the king of Internet marketing, and your participants will need to know how to utilize your great content. If you want your business to grow then your participants need to understand Internet Marketing Fundamentals.
Module One: SWOT Analysis in Marketing
● Strength
● Weaknesses
● Opportunities
● Threats
● Case Study
● Module One: Review Questions
Module Two: Marketing Research
● Consume All Media
● Finding the Right Price
● Product Development and Improvement
● Identify Your Target Audience
● Case Study
● Module Two: Review Questions
Module Three: Real Time Marketing
● Dynamic Content
● Engagement Builds Followers
● Constant Readiness and Monitoring
● The Time the Place and the Media
● Case Study
● Module Three: Review Questions
Module Four: Brand Management
● Every Interaction Counts
● Consistent Through all Media
● Unique Qualities
● Needs to be Actively Managed
● Case Study
● Module Four: Review Questions
Module Five: Social Media (I)
● You are Building a Community
● A Personal Touch
● Brand Champions
● Make it Easy to Share
● Case Study
● Module Five: Review Questions
Module Six: SEO Basics
● Relevant and Original Content
● Keywords
● Value Proposition
● Linking
● Case Study
● Module Six: Review Questions
Module Seven: Social Media (II)
● Content is King
● Blog and Interact
● Webinars
● Constant Monitoring
● Case Study
● Module Seven: Review Questions
Module Eight: Website Characteristics
● SEO Optimization
● Landing Page
● Analytics
● Mobile and Tablet Friendly
● Case Study
● Module Eight: Review Questions
Module Nine: Capturing Leads
● Lead Management and Generation
● Give Something Away
● Quality vs. Quantity
● Capture Repeat Customers
● Case Study
● Module Nine: Review Questions
Module Ten: Campaign Characteristics
● Tailored for Your Audience
● Use Powerful Words
● The 4 W’s of a Campaign
● Monitor and Tweak
● Case Study
● Module Ten: Review Questions
Module Eleven: Wrapping Up
● Words from the Wise
● Review of Parking Lot
● Lessons Learned
● Completion of Action Plans and Evaluations
Learning Objectives:
After completing this course, Individuals will be able to demonstrate their understanding of:
● SWOT Analysis in Marketing
● Marketing Research
● Real Time Marketing
● Brand Management
● Social Media (I)
● SEO Basics
● Social Media (II)
● Website Characteristics
● Capturing Leads
● Campaign Characteristics

Senior Marketers Lunch: Marketing Journey from Start Up to Global Business
2021-09-10 11:30 - 14:30 | Adelaide, SA, 5000, Australia
AMI is excited to be presenting our latest Senior Marketers Lunch at Gallery, Adelaide CBD.
As well as enjoying a delicious lunch with a 2-course meal and drinks, Rachael Fahey, General Manager – Marketing and Communications at SAGE, will be sharing SAGE Group’s journey and key growth points of Marketing Strategy, Brand Management, Technology, Industry and Audience Diversity, Product Diversification and Skill Development.
SAGE Group is a global company with a team of more than 500 people over two continents. As an integrated industrial digitalisation services provider, SAGE has five specialist business units that combine their expertise to support clients to lead into the future on their digital transformation journey, with the perfect balance of technology, process and capability.
Pull out your diaries and make sure you secure your ticket now, and get ready for a fantastic speaker, plenty of networking opportunities and a delicious lunch.

Marketing Artificial Intelligence Conference
2021-09-13 - 2021-09-14 | Online
MAICON is the one event you need to learn more about marketing artificial intelligence. We are bringing together the best in the industry to help you learn and grow, and accelerate your marketing AI journey.
Why? Artificial intelligence is forecasted to have trillions of dollars in annual impact. Trillions! Yet most marketers still struggle to understand AI is and what it means for their organizations, careers and clients.
We want to give you the opportunity now to be proactive in advancing knowledge and capabilities before your competitors beat you to it. You are not behind; AI adoption is just getting started.
AI does not replace humans in most instances. AI enhances your knowledge and capabilities. MAICON was created to help marketers take the initiative to learn and experiment with AI so you can:

Drive revenue growth
Increase productivity and efficiency
Generate greater ROI on marketing spend

It’s time to start using and scaling artificial intelligence in your marketing.
MAICON helps marketing leaders truly understand AI, educate their teams, garner executive support, pilot priority AI use cases, and develop a near-term strategy for successfully scaling AI. Join manager-level and above marketers and non-technical industry leaders at MAICON 2021. You do not need a background in analytics, data science, or programming to understand and apply what you learn.
Hundreds of your marketing peers will be gathering as we explore the next frontier in digital marketing transformation, Sept. 13 -14, 2021.

Healthcare and IT Marketing and PR Conference 2021
2021-09-15 | Online
As the Healthcare and IT Marketing Community (HITMC) waits for in-person events to open up, we know the community is anxious to be together. So, we have decided to host a 6-part Virtual HITMC Series of events throughout 2021. The best news is they’ll be FREE to attend.
Based on the success from last year, each of the 6 events will be a short 2.5 hours. There will be a keynote, several TED-Talk style presentations, and plenty of opportunity for attendees to interact. Plus, we’ll be using a new platform with networking and connecting with attendees before, during, and after the sessions at its core.
Unlike many virtual events where it’s faster to watch the recording, Virtual HITMC 2021 will provide unique opportunities for attendees to engage with speakers, sponsors, and each other that won’t be available in the event recordings.

E-mail Marketing Workshop
2021-09-16 12:30 - 16:00 | Online
The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session, share relevant experiences and most importantly, hone their skills to improve their approach e-mail marketing.
The content is suitable for marketers, event managers, sales and business development, and those in creative and design roles.
The format is accessible for those in entry level positions through to leadership roles.
Topics Covered:

Email marketing fundamentals
Developing an email marketing strategy
Planning email marketing campaigns
Lead generation methods
Best practices for email marketing
Improve the deliverability, open rate and click through rates of emails
Segmentation and personalisation
How to write subject lines that will solicit more opens
Understand how to use data to optimise email performance
How and what to A/B test
Email marketing regulation

Key Learnings:
The workshop is a practical session using best practice for participants to learn how to plan, create, and evaluate effective, ROI-driven e-mail marketing campaigns.
