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EMSA 2018
2017-11-01 | Brisbane Convention and Exhibition Centre, 80 Merivale Street, South Brisbane, Brisbane, QLD, 4101, Australia
Join us at the 11th annual Email Marketing Summit Australia (EMSA).
Designed for email marketers by email marketers we’re bringing you the latest trends, speakers and ideas under one roof. Now in our 11th year, EMSA is still Australia’s only dedicated email marketing summit.

CRM & Automation: Closing the loop
2017-11-01 08:00 - 10:00 (Australia/Melbourne) | General Assembly Sydney, Level 2, 1 Market Street, Sydney, NSW, 2000, Australia
With it costing five times as much to attract a new customer than to keep an existing one, the importance of Customer Relationship Marketing (CRM) can no longer be ignored.
At this event, the speakers will unpack the importance of relationship marketing and explore the technologies used to manage customer interactions and data throughout the customer lifecycle.
Speakers
Philip Shelper, CEO & Founder, Loyalty & Reward Co
Peter Davias, Head of Customer Marketing, Samsung (Smartphone Division)
Max Savransky, CRM & Loyalty Manager, Hoyts Group
Billie Hutchison, Senior Account Director & Tina Johansen, Digital CX/Production Lead, MercerBell

Digital Marketer Success
2017-11-01 08:00 - 10:30 | Fishburners, Level 2, 155 Queen Street, Brisbane, QLD, 4000, Australia
This event is all about helping you become successful as a digital marketer & how you can take steps to stand from your colleagues; you will learn how to perform better in your role and also position yourself for more opportunities in your career! The speakers will be exploring what makes a successful digital marketer, why you should take time to build you reputation plus more.
Speakers

Louisa Dahl, CEO, Interactive Minds and Laura Campbell, Director, Deloitte

Mums Marketing Conference
2017-11-06 | Belvoir Theatre, 25 Belvoir Street, Sydney, NSW, 2000, Australia
Mums & buds are a huge demographic in Australia and if you want to hear from some of the biggest brands like BuzzFeed, Yahoo7, Nickelodeon plus many more who will be discussing the latest research and trends to teach you different insights that they have developed for effectively marketing to this demographic, then this event is for you and not to be missed. This event has been designed for CMO’s, Heads of Marketing, Brand Manager, Social Media Managers and everyone else.

LinkedIn Training Course
2017-11-10 | Media School Studio – Sydney, 335 Clovelly Road, Clovelly, NSW, 2031, Australia
This one day course has been created to give you tools, direction and confidence to get focused and effective with your social media marketing. You will be taught how to think strategically about your social media so you can be more successful in the long run. You will be introduced to different aspects of social media planning including considering which platform to choose. brainstorming ideas and helping you start your own plan. There will also be a section where you will be taught how to measure and track what’s working, how to handle negative comments and different tools to help you save time.

Introduction to Analytics & Data Science Workshop
2017-11-14 18:00 - 21:00 | Academy Xi, 66-68 Devonshire Street, Surry Hills, NSW, 2010, Australia
This gentle-introduction boot camp is all about learning what analytics and data science is, basic terminologies, how organisations are approaching the problem of big data analytics plus much more.
It is believed that most of the data around the world as of today has been created in only the past couple of years, with so much more data still filtering in, companies all around the world are preparing for the power of data through analytics so that they can understand more about their customers, create new products and make more discoveries.
Presenters
Felipe Rego, Advanced Analytics Consultant

Principles of Digital Marketing
2017-11-21 | Clifton Melbourne, Level 1, 440 Collins Street, Melbourne, Victoria, 3000, Australia
This full day hands-on workshop has been designed to explain the concepts of effectively using digital to promote your business, it will help you become more familiar with the benefits of using digital in today’s changing marketing processes. You will learn about how marketing is a crucial part of your marketing plan & understand the value of your website, social media and e-marketing activities.

2nd Corporate Communications & PR Leadership Forum
2017-11-21 - 2017-11-23 | Swissotel Sydney, 68 Market St, Sydney, NSW, 2000, Australia
With all of the changes that are going on for the corporate communications leader & with the responsibilities getting broader and deeper. Corporate affairs officers are now acting as high-level strategic advisors to CEO and are also serving as members on senior leadership teams. With these changes that are occurring it is critical that the corporate affairs function make deeper contributions within the C-suite inner circle and be ready to advice in times of crisis. This conference is brining together Australia’s leading communications experts to help expand your skillsets as a corporate communicator.

Grill the Honcho
2017-11-21 18:30 - 20:30 | Australia Post, Level 10, 111 Bourke Street, Melbourne, VIC, 3000, Australia
Want to hear what C-Suite have to say? The Grill the Honcho event includes 6 tables, 6 honchos & 10 minutes to grill them. The C-Suite include:

Jodie Sangster, CEO, ADMA
Andrea Pearman, GM, Marketing and Community, Australia Post
Adam Ferrier, Founder, Thinkerbell
Andrew Baxter, Chairman of Publicis Communications/CEO, Publicis Australia
Jo Whyte, Strategic Marketing & Corporate Affairs, City of Melbourne
David Ponce de Leon, Executive Creative Director, Ogilvy Melbourne

Understanding Facebook Advertising
2017-11-22 08:30 - 12:00 | The Alex Hotel, 50 James Street, Perth, WA, 6000, Australia
Do you want to take your Facebook advertising to the next level and really understand how to use it? At this event you will learn about the different possibilities that are within the platform and about the targeting that is available to you. After you attend this event and start to understand how it works, you will be able to put into practice and achieve your objectives and gain incredible ROI.
Speaker: Meg Coffey is a social media strategist, brand marketing specialist, public speaker, and coach.

The Impact of a Connected World on Marketer-Consumer Relations
2017-11-22 16:30 - 17:30 | TBC, Melbourne, Victoria, 3000, Australia
In the world that we are in and with all of the social media that is around, everyone is connected with everyone and everything & the marketer-consumer relationship is becoming more evolving. At this event you will learn how brands can adapt to meet the increasing needs.

Your Business in a Digital World
2017-11-22 18:00 - 20:00 | Manningham Function Centre, 699 Doncaster Road, Doncaster, VIC, 3108, Australia
With the marketing industry ever-changing, the online world as evolved to include more than a website, this all can be hard to keep up with. This event has been put together to teach you how you can bring digital thinking into all aspects of your business, how find out what your customers are doing online, determine what makes up an online solution, make you business easy to find online, plus more!

The Art of Persuasive Content
2017-11-23 | Karstens Sydney, 111 Harrington Street, Sydney, NSW, 2000, Australia
This one-day interactive workshop will teach you how to create high quality content to achieve your business outcomes. It has been put together and designed for those in a high level including directors, managers, specialists and advisors and focuses on content creation, content marketing, strategy & marketing, digital marketing plus much more. In this workshop you will go through writing briefs, convey information more effectively, adapt ideas for different formats and channels as well as setting up clear distribution workflows from publishing on social media.

Developing a Content Marketing Strategy
2017-11-24 | Clifton Melbourne, Level 1, 440 Collins Street, Melbourne, Victoria, 3000, Australia
Content marketing is a very large part of marketing for all companies and businesses. The trends for marketing has changes so much of the past few years and with technology advancing as much as it has it has changed the way we do business, as well as altering consumer behaviour and expectations. This event will uncover key content planning and strategies to help promote customer engagement. This collaborative session has been designed to help develop ideas for your business, by sharing your experiences to take away skills to help your content strategy.

Social Media – Connecting Businesses to the World
2017-11-24 08:30 - 12:00 | Alex Hotel, 50 James Street, Perth, WA, 6000, Australia
Do you want to learn and understand further the way that different social platforms work, including Facebook, Twitter and Instagram? This workshop will give you practical tips and trackers to help increase your ROI. The masterclass will look at how social communicates your brand, content strategy and management, hashtags, latest trends in social media plus much more!
Speaker: Meg Coffey is a social media strategist, brand marketing specialist, public speaker, and coach.

Advanced Digital Strategies for Your Business
2017-11-29 18:00 - 21:30 | Manningham Function Centre, 699 Doncaster Road, Doncaster, VIC, 3108, Australia
Small business owners have a lot to learn to help build their company up, from developing content, to understanding social media, to search engine optimisation plus much more, all of these tasks can be considered complex. This event will teach you how to develop a strategy to help grow your business through any online activities and help make your products and services easy for potential customers to find
This event will teach you how to develop an online marketing strategy, align your online strategy to your business goals, make it easier for customers to find you using search engines plus much more.

Content Content Content – Creation, Curation & Strategies
2017-12-02 09:00 - 12:00 | The Alex Hotel, 50 James Street, Perth, WA, 6000, Australia
Do you want to take your content creation to the next level? Oppose to just adding to the noise in my industry? This event is designed to help you create and curate content and how to maximise it.
This masterclass will look at: creating v curating; user generated content; tie-saving tips and tricks for content creation plus much, much more!
Speaker: Meg Coffey is a social media strategist, brand marketing specialist, public speaker, and coach

Launch into UX Design
2017-12-02 10:00 - 17:00 | Academy Xi Melbourne, 23/303 Collins Street, Melbourne, Vic, 3000, Australia
Academy Xi has condensed the basics of how to understand User Experience and its varied applications. This event will give you a high level understanding of User Experience and how to apply the process in your everyday. On the day you will start with problem identification and then they will guide you through from an approach to collaborative design thinking, product Vision Exploration to leading you to usability testing techniques and everything in between.

WA Sundowner 2017
2017-12-06 17:30 - 19:30 | The Globe Bar & Eatery, 495 Wellington Street, Perth, WA, 6000, Australia
Join ADMA WA with their annual WA Sundowner as they celebrate the end of another year. As you enjoy drinks and nibbles with your colleagues they will recap the year that it has been, including the big topics that were covered at the Guru Breakfasts and other events.

SEO Masterclass
2017-12-06 17:30 - 20:30 | Academy Xi, 66-68 Devonshire Street, Surry Hills, NSW, 2010, Australia
With SEO changing it can be hard to keep up, this event has been designed to teach you how to learn how to conduct a technical SEO audit on your own website. Rankings are about on-page and off-page factors.
At this event you will be taught how to:

Crawl your own website like a search engine
Reproduce your website in the crawlers eyes
Identify and fix 300, 400, 500 errors
Render your content correctly
Plus more!

Writing for the Web One-day Short Course
2017-12-07 | North Sydney, Level 2, 80 Mount Street, NSW, 2060, Australia
Want to learn how to write compelling online copy? This workshop will be taught by a former Sydney Morning Herald editor and journalist. There will be writing exercises that are included throughout the class, so you can practice what you have learnt straightaway. There are only 9 places available so be sure to register.

SA Christmas Event: Storytelling
2017-12-07 17:30 - 20:30 | The Kings Head, 357 King William Street, Adelaide, SA, 5000, Australia
At this year’s ADMA SA Christmas Party, Matthew Hanton from Motor Accident Commission will be discussing how you can use storytelling in your marketing to create engaging and compelling content, as in this day and age, the amount of digital media consumption is growing year on year, as well as the rate that businesses and brands are pumping out content.

Launch into Growth Marketing (Melbourne)
2018-01-13 10:00 - 17:00 | Academy Xi Melbourne, 23/303 Collins Street, Melbourne, Vic, 3000, Australia
At this one-day Launch into Growth Marketing Bootcamp, you’ll learn the fundamentals of growth marketing. No prior knowledge is necessary for this event. Growth Marketing creates a platform for companies to accelerate forward. At this event you will:

Gain a general overview of Growth Marketing and what a successful growth engine looks like
Learn key differences between traditional digital and Growth Marketing
Explore strategies to ensure success in your product and its growth in the market you’re tackling
Build a more cohesive understanding of your customer and create an optimised funnel to activate and retain your customer at every touchpoint
Optimise your landing pages and website to shape customer decisions and actions

Launch into Growth Marketing
2018-01-14 | Academy Xi, 66-68 Devonshire Street, Surry Hills, NSW, 2010, Australia
For your business to survive you need the ability to get customers, grow and scale. The way that this is done is through Growth Marketers. Growth Marketers have a hybrid mix of technical, tactical and strategic skills in product, data, and marketing. They use data-driven, unconventional and experimental marketing approaches to fuel growth and scalability of startups. At this event you will learn the fundamental techniques to unlock scalable and repeatable hockey stick growth as a growth marketer or entrepreneur.

Social Media Growth Hacking Strategies for Business
2018-01-17 12:00 - 13:00 | Academy Xi Melbourne, 23/303 Collins Street, Melbourne, Vic, 3000, Australia
There are so many different ways that you can do social marketing, from different platforms, different campaigns and everything in between. If it is done correctly it can be an affordable and efficient way to bring in new customers, but it will need to be implemented correctly.
In this fast-paced lunchtime session, you will explore some of the psychology of Social Media, as well as understand the algorithms driving viral trends so that you can better understand how to do your own Growth Marketing.
This is what will be covered at this event:

Growth Marketing strategies for Instagram, LinkedIn, Facebook, and Meetup
Overview of the psychology behind social media
Explore the algorithms for starting viral trends
Tips and advice for drawing more traffic through your business’s social page

Launch into Growth Marketing - Melbourne
2018-01-20 | Academy Xi Melbourne, 23/303 Collins Street, Melbourne, Vic, 3000, Australia
At this event you will learn the fundamental techniques to unlock scalable and repeatable hockey stick growth as a growth marketer or entrepreneur. A Growth Marketer has a mix of technical, tactical and strategic skills in product, data, and marketing. They use data-driven, unconventional and experimental marketing approaches to fuel growth and scalability of startups.

Managing Content in a Digital Transformation
2018-01-25 12:00 - 13:00 | Level 3, 45 Exhibition Street, Melbourne, VIC, 3000, Australia
In order to stay competitive with the industry you need to embrace all of the digital technologies. There are many different components with a digital transformation including content management. This session has been designed to show you how a digital strategy can help you lay the foundations for you digital transformation and help you with the ongoing maintenance as well. You will take an in-depth look at what is involved when migrating your business into the digital landscape.
It will cover:

The main phases of a web transformation project
How to undertake a content audit
Identifying what existing content to keep, repurpose or cull
How to manage stakeholder interactions and requests, plus much more!

Introduction to Analytics & Data Science Workshop
2018-01-25 18:00 - 21:00 | Academy Xi, 66-68 Devonshire Street, Surry Hills, NSW, 2010, Australia
At this workshop you will learn the basic terminologies of analytics and data science, there will be discussions around approaching the issue of big data and analytics, what tools are being used, plus many more topics. You will also work on a practical business example of how to solve a problem, using data and analytics. With so much data out there, organisations all over the world are getting ready to harness the power of data through analytics and data science.
Some of the takeaways include, but not limited to:

Introduction to data and analytics terminologies
How analytics and data science is applied in different contexts
How organisations are applying analytics and data science in their day-to-day operations

Intrigue Summit
2018-01-31 | Melbourne Cricket Ground, Brunton Avenue, Richmond, VIC, 3002, Australia
This conference has been designed to be intriguing, educational and fun at the same time. Mix this with the fact that decision makers from the marketing departments of organisations attend our events.
Some of the topics:

How to create a powerful brand with a perfect blend of content, design and video
Mobile Marketing: Your clients are viewing their phones over 80 times a day. How to market in these moments and take them on a journey of eventual sales.
Content Marketing: How to engage your audience and make them act after reading your content
SEO: How to be best friends with search engine algorithms and how to deal with those algorithms suddenly behaving like humans
Digital Marketing Analytics: How to measure your digital marketing efforts and make sense out of it

Social Media Course - Sydney
2018-02-02 08:00 - 17:00 | Media School Studio – Sydney, 335 Clovelly Road, Clovelly, NSW, 2031, Australia
There is so much information around the web that is can become overwhelming with what is right and wrong and best practice. The course will give you the essential tools, direction and confidence which will help you get focused and become more effective with your marketing plans. There will be a focus on the 6 different platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube and blogging – with a focus on Facebook and Instagram). You will learn:

how they work (a simple intro)
how to use them for marketing
key strategies for success
what content to post
tips for quick gains
examples of best practice
