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DTSTART;TZID=Australia/Melbourne:20150318T083000
DTEND;TZID=Australia/Melbourne:20150318T123000
DTSTAMP:20260405T001200
CREATED:20150302T233424Z
LAST-MODIFIED:20210131T055419Z
UID:6463-1426667400-1426681800@marketing.com.au
SUMMARY:IAB Training: Digital Landscape and Digital Trends - Sydney
DESCRIPTION:Video is still king\, Mobile is the new queen and they met using data. \nWho should attend\n•Media publishers\, media agencies and advertisers\n•People who are new to media / digital advertising\n•People who have worked in advertising for a while and need to get up to speed quickly on digital advertising\n•People who have been out of the industry for a while and / or looking for a refresher course \nWhat you will learn\n•How Aussies are using the internet across multiple devices\n•How this impacts marketing budget allocation\n•Future forecasts and why video continues to reign\n•Why Mobile and Data is bringing it all together\n•New trends and what is emerging in the video space \nExpert Trainers\nEllie Rogers\, Head of Agency\, Australia & New Zealand\, Facebook\nSarah Hassanin\, Managing Director\, Videology Australia & New Zealand\n+ Industry Guest Speakers \n 
URL:https://marketing.com.au/event/iab-training-digital-landscape/
LOCATION:Unnamed Venue\, Level 5\, 88 George Street\, Sydney\, New South Wales\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Presentation,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150317
DTEND;VALUE=DATE:20150319
DTSTAMP:20260405T001200
CREATED:20150116T045909Z
LAST-MODIFIED:20201002T060013Z
UID:6360-1426550400-1426723199@marketing.com.au
SUMMARY:Google Analytics Training
DESCRIPTION:Learn how to measure and improve your online channels with Google certified experts from Loves Data. \nWhether you’re new to online marketing and measurement\, studying to take your individual qualification exams\, in need of a refresher or wanting to boost your skills\, these classroom-style courses will help take your knowledge to the next level. Loves Data provides comprehensive education programs which cover the latest features\, present real world solutions and are Google approved. \nWhy should I attend? \n\nYou will learn essential skills and techniques in a small classroom setting. Get answers to your questions from Google certified experts and network with peers during breaks.\nGoogle selects Loves Data to train their clients – so should you!\nAccurate\, up-to-date and comprehensive product training\nReal world solutions presented by Google certified experts\nLearn Google’s own best practices from setup to advanced features\n\nThis event will be held over two days. Participants can choose to attend on both days\, or one or the other.
URL:https://marketing.com.au/event/google-analytics-training-2/
LOCATION:Central Plaza One\, Level 19\, 345 Queen Street\, Brisbane\, Queensland\, 4000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brisbane,Digital Marketing,SEO,Workshop
ORGANIZER;CN="Loves Data":MAILTO:info(at)lovesdata.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150317
DTEND;VALUE=DATE:20150318
DTSTAMP:20260405T001200
CREATED:20150302T050018Z
LAST-MODIFIED:20150302T050018Z
UID:6440-1426550400-1426636799@marketing.com.au
SUMMARY:Digital Leadership Training Seminar
DESCRIPTION:The Digital Leadership Training Seminar is for executives\, marketing teams\, and marketing departments who want to be able to build a strong online presence\, with all of their digital and online assets working together\, into a comprehensive and complete digital ecosystem. \nYou will learn how to:\n>> Create a digital strategy that works\, and developing your content mastery\n>> Use social media and sharing to grow your audience\, and how to enhance your brand online\n>> Align your website across your entire online platform\n>> Develop a working sales funnel as well as creating effective advertising campaigns to grow your audience and sales \nThis is about the key fundamentals in building a sound online platform that allows you to properly manage and grow the business.
URL:https://marketing.com.au/event/digital-leadership-training-seminar/
LOCATION:The George\, 216 St Georges Terrace\, Perth\, Western Australia\, 6000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Perth,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150312T070000
DTEND;TZID=Australia/Melbourne:20150312T083000
DTSTAMP:20260405T001200
CREATED:20150302T232628Z
LAST-MODIFIED:20150302T232628Z
UID:6461-1426143600-1426149000@marketing.com.au
SUMMARY:Maximising Investment in Sponsorships
DESCRIPTION:Marketing professionals are often tasked with identifying prospective sponsorships for their firm and ensuring they are managed and leveraged effectively. Throughout the process\, we often need to navigate and manage reputational risks\, project management pitfalls and external stakeholders. If managed well\, sponsorships can provide a great opportunity to increase brand awareness\, offer unique networking opportunities and generate leads for new business. \nEarlier this year\, business technology solutions company Avanade\, announced a global sponsorship of Williams Martini Formula One Racing. The first event for the season and the sponsorship will be the 2015 Formula 1 ® Rolex Australian Grand Prix. The sponsorship will see Avanade develop a new digital enterprise platform to optimise Williams Martini Racing’s business performance both on and off the track. In return\, Avanade will receive global profiling and promotion as a key event sponsor. \nWe are fortunate to be joined by Avanade’s global CMO\, Stella Goulet\, and Williams Martini Racing CIO\, Graeme Hackland\, for a discussion about what it took to negotiate and activate this global sponsorship. At this session\, they will cover; \n•Negotiation of sponsorship scope\n•Relationship management\n•Execution of sponsorship activities\n•The importance of communication\, and\n•Benefits of a global versus local approach to sponsorship in a global company\nVia this interactive case study\, professional services marketers will be able to benefit from practical tips that can be applied to sponsorship opportunities and engagements to maximise investment.
URL:https://marketing.com.au/event/maximising-investment-sponsorships/
LOCATION:Herbert Smith Freehills\, Level 42\, 101 Collins Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Melbourne,Presentation
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150312T063000
DTEND;TZID=Australia/Melbourne:20150312T233000
DTSTAMP:20260405T001200
CREATED:20150302T224302Z
LAST-MODIFIED:20150302T224302Z
UID:6455-1426141800-1426203000@marketing.com.au
SUMMARY:AIMIA Awards
DESCRIPTION:The Amys are turning 21 and the AIMIA is throwing a celebration that’s not to be missed! \nThe 21st AIMIA Awards is the networking event of the year and will recognise the greatest work from Australia’s digital content\, services and applications industry. \nFinalists for the 21st AIMIA Awards have now been announced\, with 111 entries selected as finalists across 30 categories. You can view the finalists here: https://aimia.worldsecuresystems.com/awards/finalists \nWinners of the Awards will be announced and celebrated at Town Hall in Sydney on Thursday 12th March 2015.
URL:https://marketing.com.au/event/aimia-awards/
LOCATION:Sydney Town Hall\, 483 George Street\, Sydney\, New South Wales\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Award,Digital Marketing,Sydney
ORGANIZER;CN="The Digital Industry Association of Australia (AIMA)":MAILTO:02 9248 7900
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150311T120000
DTEND;TZID=Australia/Melbourne:20150311T140000
DTSTAMP:20260405T001200
CREATED:20150302T232230Z
LAST-MODIFIED:20150302T232230Z
UID:6459-1426075200-1426082400@marketing.com.au
SUMMARY:APSMA Managing Partner Panel
DESCRIPTION:Join the APSMA Managing Partner panel as they discuss the value of business development\, marketing and communications. \nWe all agree that business development\, marketing and communication practices are integral to running a successful professional services firm. \nAlthough\, the value of these practices is often debated with internal stakeholders who can view our efforts as ‘fee burners’ and not fee earners. This perception can make demonstrating return on investment all the more challenging. \nJoin our esteemed panel of managing partners as they look at market impacts on professional services firms; discuss how the business development\, marketing and communications functions are considered within firms; and how we as practitioners can best demonstrate the strategic value of marketing and business development within our own firms. \nThis interactive session provides an opportunity to engage with our panelists and learn how to positively influence internal stakeholders\, bring additional value to your dealings with them\, and increase ROI within your team.
URL:https://marketing.com.au/event/apsma-managing-partner-panel/
LOCATION:URS\, Level 17\, 240 Queen Street\, Brisbane\, Queesland\, 4000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brisbane,Marketing,Presentation
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150310
DTEND;VALUE=DATE:20150312
DTSTAMP:20260405T001200
CREATED:20150302T223928Z
LAST-MODIFIED:20150302T223928Z
UID:6453-1425945600-1426118399@marketing.com.au
SUMMARY:Ad:Tech
DESCRIPTION:The 9th annual ad:tech Australia conference takes place on 10th & 11th March at the Hilton Sydney\, (re)redesigned for the second year running to move the market forward by meeting the needs of Australia’s marketing & media community. \nThe Full Agenda has now been announced\, with tickets selling at their fastest rate ever! \nMuch like last year\, the 2015 event will include international and local keynotes\, fireside chats\, industry Q&A panels and plenty of networking opportunities; however the BIG DIFFERENCE for 2015 is the channel focused pillar format we’ve used since 2007 has gone the way of the dinosaurs! \nThis 2015 event program has been completely reshaped to address challenges modern marketers face with the increasingly complex marketing landscape. So\, rather than have content pillars that focus on core ad technologies\, the 2015 event will have CHANNEL AGNOSTIC pillars focused on addressing four key marketing challenges;\n1.Building Brand Awareness & Finding New Customers\n2.Collecting\, Measuring & Using Data Effectively\n3.Delivering Exceptional Customer Experience\n4.Converting Citizens into Loyal Customers \nReshaping the program this way makes it far easier to showcase best practice examples of how other marketers are leveraging various technologies\, channels and marketing strategies to address the above-mentioned challenges. \nThe reshaped two day program will feature a range of thought leaders speaking on subjects marketers need to know about\, spanning creativity and design thinking\, data and insights led marketing\, marketing across multiple channels and screens and much\, much more. \nWith keynotes and panel sessions from some of the world’s most famous brands and some of Australia’s most influential success stories\, the 2015 program has been designed to provide an audience of smart marketers with “actionable insight” they can take back to their desks and use.
URL:https://marketing.com.au/event/adtech/
LOCATION:Hilton Sydney\, 488 Georges Street\, Sydney\, New South Wales\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Sydney
ORGANIZER;CN="The Digital Industry Association of Australia (AIMA)":MAILTO:02 9248 7900
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150308
DTEND;VALUE=DATE:20150312
DTSTAMP:20260405T001200
CREATED:20150302T052409Z
LAST-MODIFIED:20150302T052409Z
UID:6447-1425772800-1426118399@marketing.com.au
SUMMARY:Emergence Creative Festival
DESCRIPTION:Connection through creativity \nA unique event that pushes creative boundaries and is set in the beautiful surrounds of Western Australia’s Margaret River wine region\, making it the ideal setting to open your mind and soak it all in. \nFeaturing the inspiring opening night showcasing innovative creative work with live art\, live music\, digital and light installations\, 3-D animations and mapping and much more; hands on collaborative workshops; exciting and thought-provoking keynote speakers; sampling of the region’s exquisite produce; pop-up creative sessions; countless networking opportunities and of course\, plenty of fun. \nThe Emergence Creative Conference & Festival is a place where ideas are the heroes and all that you experience is there to reignite creativity and encourage new ways of thinking. Be a part of it and be inspired. \nEmergence Creative runs from Sunday 8th to Wednesday 11th March 2015. \nFor more information visit emergencecreative.com
URL:https://marketing.com.au/event/emergence-creative-festival/
LOCATION:Various\, Perth\, Western Australia\, 6000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Marketing,Perth
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150305T083000
DTEND;TZID=Australia/Melbourne:20150305T180000
DTSTAMP:20260405T001200
CREATED:20141230T133039Z
LAST-MODIFIED:20141230T133039Z
UID:6301-1425544200-1425578400@marketing.com.au
SUMMARY:Programmatic Summit 2015
DESCRIPTION:This is ANZ’s first and only dedicated programmatic advertising conference\, the Programmatic Summit 2015. The topics will cover all aspects of programmatic advertising starting with a 2 hour ‘Introduction to Programmatic’ pre conference workshop through to ‘What’s next in Programmatic’.
URL:https://marketing.com.au/event/programmatic-summit-2015/
LOCATION:Pier One Sydney Harbour\, 11 Hickson Road\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150305T080000
DTEND;TZID=Australia/Melbourne:20150305T103000
DTSTAMP:20260405T001200
CREATED:20150202T052401Z
LAST-MODIFIED:20150202T052401Z
UID:6425-1425542400-1425551400@marketing.com.au
SUMMARY:Melbourne Breakfast with Airbnb
DESCRIPTION:Join us for breakfast with Paul Jeszenszky\, Director of Online Marketing\, Airbnb. \nPaul Jeszenszky has worked in digital marketing roles at OMD\, eBay and Google and his current role as Director of Online Marketing at Airbnb has him implementing digital marketing for yet another exciting\, innovative brand. \nPaul currently leads the Online Marketing and Media Buying team at Airbnb – a cross-functional\, global team which works to accelerate the adoption rate of the sharing economy and push the limits of digital marketing. \nWith over 17 years of digital marketing experience\, Paul has worked with a range of B2C and B2B brands and campaigns. He is passionate about growth marketing\, conversion optimisation and search and in his current role he also manages the organisations paid media. \nAirbnb is one of the world’s most well known success stories of the sharing economy. The online platform allowing people to rent their spare rooms and houses to strangers has grown to a global brand operating in 190 countries with over 1 million listings worldwide. \nTheir disruptive business strategy has revolutionized the travel industry and aims to bring the world together through its trust platform. Well known for it’s early growth hacking techniques\, innovative content approaches and leverage of social media\, Airbnb is an innovative brand leading the way in digital marketing. \nThis is your unique opportunity to hear digital marketing insights from behind this global brand. Book your ticket now to attend our breakfast event on the Thursday 5th of March in Melbourne.
URL:https://marketing.com.au/event/melbourne-breakfast-airbnb/
LOCATION:Maia\, Shed 14\, Central Pier\, 161 Harbour Esplanade\, Docklands\, Victoria\, 3008\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne,Presentation
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150305
DTEND;VALUE=DATE:20150307
DTSTAMP:20260405T001200
CREATED:20150116T052022Z
LAST-MODIFIED:20201002T055811Z
UID:6366-1425513600-1425686399@marketing.com.au
SUMMARY:Google Analytics Training
DESCRIPTION:Learn how to measure and improve your online channels with Google certified experts from Loves Data. \nWhether you’re new to online marketing and measurement\, studying to take your individual qualification exams\, in need of a refresher or wanting to boost your skills\, these classroom-style courses will help take your knowledge to the next level. Loves Data provides comprehensive education programs which cover the latest features\, present real world solutions and are Google approved. \nWhy should I attend? \n\nYou will learn essential skills and techniques in a small classroom setting. Get answers to your questions from Google certified experts and network with peers during breaks.\nGoogle selects Loves Data to train their clients – so should you!\nAccurate\, up-to-date and comprehensive product training\nReal world solutions presented by Google certified experts\nLearn Google’s own best practices from setup to advanced features\n\nThis event runs over two days. Participants can choose to attend both\, or just the one.
URL:https://marketing.com.au/event/google-analytics-training-3/
LOCATION:Gastronomy @ CBD Campus\, Level 6\, 1 O'Connell\, Sydney\, New South Wales\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,SEO,Sydney,Workshop
ORGANIZER;CN="Loves Data":MAILTO:info(at)lovesdata.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150304T080000
DTEND;TZID=Australia/Melbourne:20150304T103000
DTSTAMP:20260405T001200
CREATED:20150202T051814Z
LAST-MODIFIED:20150202T051814Z
UID:6423-1425456000-1425465000@marketing.com.au
SUMMARY:Brisbane Breakfast with Airbnb
DESCRIPTION:Join us for breakfast with Paul Jeszenszky\, Director of Online Marketing\, Airbnb. \nPaul Jeszenszky has worked in digital marketing roles at OMD\, eBay and Google and his current role as Director of Online Marketing at Airbnb has him implementing digital marketing for yet another exciting\, innovative brand. \nPaul currently leads the Online Marketing and Media Buying team at Airbnb – a cross-functional\, global team which works to accelerate the adoption rate of the sharing economy and push the limits of digital marketing. \nWith over 17 years of digital marketing experience\, Paul has worked with a range of B2C and B2B brands and campaigns. He is passionate about growth marketing\, conversion optimisation and search and in his current role he also manages the organisations paid media. \nAirbnb is one of the world’s most well known success stories of the sharing economy. The online platform allowing people to rent their spare rooms and houses to strangers has grown to a global brand operating in 190 countries with over 1 million listings worldwide. \nTheir disruptive business strategy has revolutionized the travel industry and aims to bring the world together through its trust platform. Well known for it’s early growth hacking techniques\, innovative content approaches and leverage of social media\, Airbnb is an innovative brand leading the way in digital marketing. \nThis is your unique opportunity to hear digital marketing insights from behind this global brand. Book your ticket now to attend our breakfast event on the Wednesday 4th March in Brisbane.
URL:https://marketing.com.au/event/brisbane-breakfast-airbnb/
LOCATION:Cloudland\, 641 Ann Street \, Fortitude Valley\, Queensland\, 4006\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brisbane,Digital Marketing,Presentation
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150303
DTEND;VALUE=DATE:20150305
DTSTAMP:20260405T001200
CREATED:20150116T051538Z
LAST-MODIFIED:20150116T051538Z
UID:6363-1425340800-1425513599@marketing.com.au
SUMMARY:Google Adwords Training
DESCRIPTION:Learn how to setup\, manage and optimise your Google AdWords campaigns with Google certified experts from Loves Data. \nLoves Data’s training is designed to help you navigate this landscape. We focus on Google AdWords strategies\, features and best practices that will make a difference to your business’ bottom line. Whether you’re a beginner or have years of AdWords experience\, our expert trainers will provide actionable training to create and improve your campaigns. \nWhy should I attend? \n\nYou will learn essential skills and techniques in a small classroom setting. Get answers to your questions from Google certified experts and network with peers during breaks.\nLoves Data has been presenting Australia’s leading Google AdWords training since 2009\nLoves Data is the only Google-Certified AdWords trainer in Australia\nLoves Data’s training is rated 5 out of 5\, based on 183 testimonials\nLoves Data prides their training on being accurate\, accessible and actionable\n\nThis even runs over two days. Participants may choose to attend on both days\, or just the one.
URL:https://marketing.com.au/event/google-adwords-training-2/
LOCATION:Gastronomy @ CBD Campus\, Level 6\, 1 O'Connell\, Sydney\, New South Wales\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,SEO,Sydney,Workshop
ORGANIZER;CN="Loves Data":MAILTO:info(at)lovesdata.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150226
DTEND;VALUE=DATE:20150228
DTSTAMP:20260405T001200
CREATED:20150116T043830Z
LAST-MODIFIED:20201002T055921Z
UID:6358-1424908800-1425081599@marketing.com.au
SUMMARY:Google Analytics Training
DESCRIPTION:Learn how to measure and improve your online channels with Google Analytics certified experts from Loves Data. \nWhether you’re new to online marketing and measurement\, studying to take your individual qualification exams\, in need of a refresher or wanting to boost your skills\, these classroom-style courses will help take your knowledge to the next level. Loves Data provides comprehensive education programs which cover the latest features\, present real world solutions and are Google approved. \nWhy should I attend? \n\nYou will learn essential skills and techniques in a small classroom setting. Get answers to your questions from Google certified experts and network with peers during breaks.\nGoogle selects Loves Data to train their clients – so should you!\nAccurate\, up-to-date and comprehensive product training\nReal world solutions presented by Google certified experts\nLearn Google’s own best practices from setup to advanced features\n\nThe course runs over two days\, Thursday 26 February and Friday 27 February. Participants can opt to attend both days\, or just one of the two.
URL:https://marketing.com.au/event/google-analytics-training/
LOCATION:Melbourne Business School\, 200 Leicester Street\, Melbourne\, Victoria\, 3053\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne,SEO,Workshop
ORGANIZER;CN="Loves Data":MAILTO:info(at)lovesdata.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150225
DTEND;VALUE=DATE:20150226
DTSTAMP:20260405T001200
CREATED:20150116T042226Z
LAST-MODIFIED:20150116T042226Z
UID:6350-1424822400-1424908799@marketing.com.au
SUMMARY:NET-WORK-PLAY
DESCRIPTION:From the big names in broadcasting\, technology\, and top­-end production companies\, to content creatives and innovative startups\, NET-WORK-PLAY connects you with the best minds in the factual content creation and content delivery industries today. \nNET-WORK-PLAY is presented by AIDC Ltd\, a 27 year old peak organisation for the factual film and television industries. AIDC’s annual events have a strong reputation for bringing the Australian and international factual content industry together for an extensive conference program and marketplace. \nLeading up to the 2015 event the direction of the event is changing to stay current in an era of media convergence\, with a focus on content\, technology and entrepreneurship. AIDC defines ‘content’ as television and streaming product\, with an emphasis on documentary\, specialist factual\, factual entertainment and unscripted programs. AIDC’s 2015 event is called NET-WORK-PLAY.
URL:https://marketing.com.au/event/net-work-play/
LOCATION:Adelaide Convention Centre\, North Terrace\, Adelaide \, South Australia\, 5000\, Australia
CATEGORIES:Adelaide,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150224T073000
DTEND;TZID=Australia/Melbourne:20150224T210000
DTSTAMP:20260405T001200
CREATED:20150116T062602Z
LAST-MODIFIED:20150116T062602Z
UID:6381-1424763000-1424811600@marketing.com.au
SUMMARY:Great Expectations - What CEO's want from their PR investment
DESCRIPTION:While few CEO’s directly manage communications\, PR is one of the most scrutinised budget lines in Australian businesses. In the age of global brands\, the proliferation of media channels and shifting goal posts of modern business communications have elevated PR to a boardroom concern. \nCEO’s today demand greater transparency\, accountability and return on investment on their PR investment than ever before. \nFormer Age business journalist and founder of icon.pr\, Joanne Painter\, shares her insights and strategies for engaging c-suite executives in the PR journey – and offers some tactics for building engagement in PR from the top down. \nIn this interactive workshop we will also explore: \n\nWhat CEO’s really think about PR (and why are so many afraid of it)\nWhy PR should matter to CEO’s\nHow to convince your CEO to invest in PR\nWhen to engage your c-suite in the PR journey
URL:https://marketing.com.au/event/great-expectations-ceos-want-pr-investment/
LOCATION:Icon PR\, 132a Gwynne St\, Cremorne\, Melbourne\, Victoria\, 3121\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne,Presentation,Public Relations
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150224
DTEND;VALUE=DATE:20150227
DTSTAMP:20260405T001200
CREATED:20141230T135846Z
LAST-MODIFIED:20141230T135846Z
UID:6309-1424736000-1424995199@marketing.com.au
SUMMARY:Developing Your Digital Intelligence
DESCRIPTION:Melbourne – 24th February 2015 – Crown Towers\nSydney – 26th February 2015 – MCA\nDeveloping Your Digital Intelligence is an event that brings together IT and marketing leaders to discuss how to orchestrate a comprehensive digital strategy; the role each executive should take; the role of data in making a more responsive and customer-led organisation; and why CMOs and CIOs must become custodians of change if they wish to succeed in a digital-first world. \nBrought to you by ADMA\, CMO and CIO magazines.
URL:https://marketing.com.au/event/developing-digital-intelligence/
LOCATION:Unnamed Venue\, NSW and VIC\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Marketing,Melbourne,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150224
DTEND;VALUE=DATE:20150226
DTSTAMP:20260405T001200
CREATED:20150116T043331Z
LAST-MODIFIED:20150116T043331Z
UID:6354-1424736000-1424908799@marketing.com.au
SUMMARY:Google AdWords Training
DESCRIPTION:Learn how to setup\, manage and optimise your Google AdWords campaigns with Google certified experts from Loves Data. \nLoves Data’s training is designed to help you navigate this landscape. We focus on Google AdWords strategies\, features and best practices that will make a difference to your business’ bottom line. Whether you’re a beginner or have years of AdWords experience\, our expert trainers will provide actionable training to create and improve your campaigns. \nWhy should I attend? \n\nYou will learn essential skills and techniques in a small classroom setting. Get answers to your questions from Google certified experts and network with peers during breaks.\nLoves Data has been presenting Australia’s leading Google AdWords training since 2009\nLoves Data is the only Google-Certified AdWords trainer in Australia\nLoves Data’s training is rated 5 out of 5\, based on 183 testimonials\nLoves Data prides its training on being accurate\, accessible and actionable\n\nThe course runs over two days\, Tuesday 24 February and Wednesday 25 February. Participants can opt to attend both days\, or just one of the two.
URL:https://marketing.com.au/event/google-adwords-training/
LOCATION:Melbourne Business School\, 200 Leicester Street\, Melbourne\, Victoria\, 3053\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne,Workshop
ORGANIZER;CN="Loves Data":MAILTO:info(at)lovesdata.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150218T120000
DTEND;TZID=Australia/Melbourne:20150218T140000
DTSTAMP:20260405T001200
CREATED:20150116T063146Z
LAST-MODIFIED:20150116T063146Z
UID:6383-1424260800-1424268000@marketing.com.au
SUMMARY:Writing your professional horoscope for 2015 - What Do You Want?
DESCRIPTION:Did you have a successful 2014? From a work and personal perspective\, did you achieve everything that you wanted\, or did it feel like it was outside of your control? \nPersonal leadership is about ensuring that you have clarity around your own definition of ‘success’. Having clear professional goals prevents you from getting distracted and caught up in other people’s definition of ‘success’; especially in times of stress\, when it is easy to lose sight of the big picture. . \nThis session will provide you with some simple tools\, to use on a regular basis\, to set your definition\, write your professional horoscope and stay focused on what it is you really want. \nAbout the speaker:\nJudith Sellick has been working in the field of leadership development for over 20 years\, and has had her own business for fourteen of those years. Her two passions are assisting people to be the best possible leaders\, and developing high performing teams. Judith’s clients cover a range of the professional spectrum\, from global management teams\, with turn overs of 7 billion dollars\, through to up and coming young leaders within not for profit organisations. She has many years experience working in professional service firms including finance\, engineering\, law\, accounting and architecture. Judith demystifies leadership and provides sound building blocks to develop your leadership. \nAt this session\, Judith will be exploring building block number one – what is your definition of success?
URL:https://marketing.com.au/event/writing-professional-horoscope-2015-want/
LOCATION:Hunt and Hunt\, Level 10\, 400 King William Street\, Adelaide\, South Australia\, 5000\, Australia
CATEGORIES:Adelaide,All Event Locations,All Event Topics,All Event Types,Marketing,Presentation
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150218T040000
DTEND;TZID=Australia/Melbourne:20150218T180000
DTSTAMP:20260405T001200
CREATED:20150116T053007Z
LAST-MODIFIED:20150116T053007Z
UID:6367-1424232000-1424282400@marketing.com.au
SUMMARY:2015 SMG Media Futures
DESCRIPTION:Now in its 30th year\, SMG Media Futures is one of Australia’s most authoritative predictors of expected advertising budget growth\, and the only survey of its kind of national advertisers and key media executives around the country. \nStarcom MediaVest Group and the Australian Association of National Advertisers will be hosting a debrief on the results of the Annual Media Futures Survey in Melbourne followed by a panel discussion on the critical issues.
URL:https://marketing.com.au/event/2015-smg-media-futures/
LOCATION:The Hub Meeting Room\, Level 6\, 28 Freshwater Place\, Melbourne\, Victoria\, 3006\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Melbourne,Presentation
ORGANIZER;CN="Australian Association of National Advertisers":MAILTO:http://aana.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150217
DTEND;VALUE=DATE:20150219
DTSTAMP:20260405T001200
CREATED:20150116T041338Z
LAST-MODIFIED:20150116T041338Z
UID:6346-1424131200-1424303999@marketing.com.au
SUMMARY:Content Strategy Masterclass
DESCRIPTION:93% of Australian marketers claim to use content marketing. Yet only 52% have a documented content strategy\, and only 33% say they are effective at content marketing.1 \nWith brands publishing so much content every day\, the question is no longer whether you should be creating content\, but how to make your content more effective in achieving your business goals. \nThis two-day practical and interactive masterclass is designed to offer unambiguous and clear steps to designing\, documenting\, implementing and improving a content strategy\, including: \n\nStep by step processes to create customer profiles\, identify content goals and structure a content journey from first awareness to final sale\nApplying storytelling theory to make your content more effective\nCreating effective workflows to turn your documented strategy and editorial calendar into reality\nSetting appropriate KPIs your CEO and CFO will value\nDeveloping a clear plan to test\, measure and improve your content strategy\n\nAll attendees will receive example document templates that can be used in the workshop activities. Clean copies are also provided for attendees to reuse\, adapt and refine for the specific needs of your final strategy.
URL:https://marketing.com.au/event/content-strategy-masterclass/
LOCATION:Cliftons Sydney\, Level 13\, 60 Margaret Street\, Sydney\, Victoria\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Presentation,Sydney
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20150209
DTEND;VALUE=DATE:20150312
DTSTAMP:20260405T001200
CREATED:20150116T062244Z
LAST-MODIFIED:20150116T062244Z
UID:6380-1423440000-1426118399@marketing.com.au
SUMMARY:PRIA Summer Master Class
DESCRIPTION:The Public Relations Institute of Australia (PRIA) is proud to offer this 3 day intensive PRIA Summer Master Class to guide the PR leaders of the future. \nWhy? \n\nGain a competitive edge over others in the industry\nLearn from industry leaders\nBecome the next industry leader\nUpgrade your status\, and move up in the PR world. 24 CPD points are on offer.\n\nUpon completion\, graduates will also receive a certificate. \nWho? Whether you are an emerging practitioner and PR professional\, you will get fast insights\, strategies and tools to jump to the next level. \nHow? Prices from $1\,399 will give you a three-day investment which includes: \n\n7 facilitators\nAll work materials;\nThree full days of refreshments; and\nA chance to mingle with PR professionals.\n\nNumbers are limited to 25\, so you will have the opportunity to ask questions and explore issues of particular interest to your career and organisation.
URL:https://marketing.com.au/event/pria-summer-master-class/
LOCATION:Rydges Hotel Sydney\, 28 Albion Street\, Sydney\, New South Wales\, 2010\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Public Relations,Sydney
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150203T083000
DTEND;TZID=Australia/Melbourne:20150203T223000
DTSTAMP:20260405T001200
CREATED:20150116T035028Z
LAST-MODIFIED:20210131T055539Z
UID:6339-1422952200-1423002600@marketing.com.au
SUMMARY:Defining Digital Success in 2015
DESCRIPTION:Do you define success by your Facebook likes\, your conversion rate or by your contribution to the organisation’s bottom line? Is your organisation’s strategy focused on attracting more customers or greater share of wallet? Faster churn or higher life time value? \nIn February\, Interactive Minds will explore what are the appropriate KPIs for digital initiatives and how to align these with your business’ broader strategic KPIs. Find out how digital works with finance\, the important questions to ask\, and what rate of return is expected for a digital marketing investment. \nThis event will help digital practitioners at all levels to understand the levers behind defining their success. \nSpeakers Include: \n\nJanelle Scrimgeour\, Assistant Team Leader & Digital Marketing Executive\, Cruiseabout:  Janelle will share how Cruiseabout set their organisational targets and how their digital marketing KPIs are developed accordingly. Find out how they continually track progress\, the role of…\nLaura Campbell\, General Manager – Marketing\, Digital & Sales Services\, Allianz Global Assistance: Learn how Allianz Global Assistance defines digital success from both a B2B and B2C perspective. She’ll provide key success measures to ensure all aspects of the user experience are measured.\nNaina D’Souza\, Senior Manager\, Advisory\, EY: Naina will discuss core principles to setting the right measures for your digital business. Naina has delivered digital solutions for over 17 years\, and has extensive experience both in-house and as…\nSean Cooper\, Managing Partner\, Torque Data: Sean will discuss designing and building a digital measurement strategy. Find out how to align digital across all channels and what you can do to benchmark and drive continuous improvement.\n\n 
URL:https://marketing.com.au/event/defining-digital-success-2015/
LOCATION:Mirra\, 86 Bridge Street\, Brisbane\, Victoria\, 4006\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brisbane,Digital Marketing,Presentation
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150203T063000
DTEND;TZID=Australia/Melbourne:20150203T213000
DTSTAMP:20260405T001200
CREATED:20150116T054914Z
LAST-MODIFIED:20201002T052256Z
UID:6371-1422945000-1422999000@marketing.com.au
SUMMARY:Traditional Signwriting
DESCRIPTION:Qualified signwriter Ian Widdop will guide you through the basic fundamentals of Traditional Signwriting. Whilst it’s true that the skills of the traditional signwriter takes many years to master\, these highly engaging and hands on classes will cover the basic tools and processes of traditional sign writing while learning the essential brush control techniques and classic lettering styles. \nThe classes are small to allow one on one time with Ian. \nProgram: \n\nWelcome\nYour Sign kit starter pack\nDemonstration How to make and use a Mahl-Stick\nDemonstration How to make and use a chalk line\nUnderstanding your paint\nBrush techniques\nLunch Break 30 minutes\nMark out techniques\nBrushwork\n\nInclusions: \n\nMahl – stick\nChalk line\nCertificate on successful completion\nSignwriting brushes\nCard\nPaints and paint pots (Water based paints)\nRefreshments\nCar Parking at rear
URL:https://marketing.com.au/event/traditional-signwriting/
LOCATION:Unnamed Venue\, 107 Main Road\, McLaren Vale\, Adelaide\, South Australia\, 5171\, Australia
CATEGORIES:Adelaide,All Event Locations,All Event Topics,All Event Types,Graphic Design,Workshop
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150202T033000
DTEND;TZID=Australia/Melbourne:20150202T173000
DTSTAMP:20260405T001200
CREATED:20150116T055355Z
LAST-MODIFIED:20201002T051730Z
UID:6377-1422847800-1422898200@marketing.com.au
SUMMARY:Mobile Industry Group Meeting
DESCRIPTION:Topic for February will be announced shortly! \nJoin AIMIA on Monday 2nd February at the EY Offices in Sydney for the February Mobile Industry Group Meeting.\nSpeakers will be confirmed shortly. \nShould you have any enquiries or wish to attend the Mobile Industry Group meeting please send an email to mobile@aimia.com.au.
URL:https://marketing.com.au/event/mobile-industry-group-meeting-2/
LOCATION:Ernst & Young\, Level 33\, 680 George Street\, Sydney\, New South Wales\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Sydney,Workshop
ORGANIZER;CN="The Digital Industry Association of Australia (AIMA)":MAILTO:02 9248 7900
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150129T053000
DTEND;TZID=Australia/Melbourne:20150129T193000
DTSTAMP:20260405T001200
CREATED:20150116T040525Z
LAST-MODIFIED:20150116T040525Z
UID:6342-1422509400-1422559800@marketing.com.au
SUMMARY:Strategy Season Seminar
DESCRIPTION:Does your 2015 digital strategy match your business goals? A new year is the perfect time to evaluate where you’re at\, and make sure that you’re setting your business up for success. \nStrategy can be forgotten when companies are deploying a website or embarking on a social media programme\, but this can lead to false expectations. Join bwired’s Campbell Wilson as he walks you through vital points relating to strategy\, and making digital work for you this year. \nStrategy areas that will be explored during the seminar are: \n\nStakeholder Review\nCompetitive Analysis\nExisting Site Review\nAnalytics\n\nCome join us for an afternoon drink and nibbles at Jasper Hotel in the heart of Melbourne City. \n 
URL:https://marketing.com.au/event/strategy-season-seminar/
LOCATION:Jasper Hotel\, 489 Elizabeth Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne,Workshop
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150119T073000
DTEND;TZID=Australia/Melbourne:20150119T091500
DTSTAMP:20260405T001200
CREATED:20141230T131359Z
LAST-MODIFIED:20141230T131359Z
UID:6298-1421652600-1421658900@marketing.com.au
SUMMARY:Breakfast Seminar - Design\, Branding & The Digital Environment
DESCRIPTION:Join the Melon Media team and very special guest speakers for a breakfast seminar of interesting discussion around the topics of design\, branding and responsive website design. There is time for Q&A at the end of each presentation and you will have the opportunity to network with your peers. \n100% of ticket proceeds goes to charities I-Manifest and Noffs Foundation.
URL:https://marketing.com.au/event/breakfast-seminar-design-branding-digital-environment/
LOCATION:Mitchell Theatre\, Sydney Mechanics’ School of Arts\, Level 1\, 280 Pitt Street\, \, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Meetup,Presentation,Sydney
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141203T080000
DTEND;TZID=Australia/Melbourne:20150204T170000
DTSTAMP:20260405T001200
CREATED:20141009T231245Z
LAST-MODIFIED:20141009T231245Z
UID:6051-1417593600-1423069200@marketing.com.au
SUMMARY:Marketing and Communicating for Student Recruitment and the Australian Higher Education Sector
DESCRIPTION:Going beyond the act of plastering a generic message?\nMarketing and Communicating for Student Recruitment and the Australian Higher Education Sector \nListen\, network and learn from your peers: \n\nMacquarie University\nAustralian National University\nCharles Sturt University\nUniversity of Technology\, Sydney\nUniversity of Southern Queensland\nUniversity of Melbourne\nInternational College of Management Sydney\nUniversity of New England\n\nA number of topics will be covered during the event: \n\nHow does one influence the mindset of prospective students to view the university as valuable?\nHow does one effectively highlight the unique features of a university\, going beyond the act of plastering a generic message?\nHow can you win their trust and translate the marketing campaign into generating actual numbers?\nWhat are the digital marketing must haves?\nWhat is the expected impact of deregulation – what this means for student recruitment and how can you best respond?\n\nThe event will bring to you: \n\nBest practices: Student recruitment and branding (South Asia perspective)\nUnderstanding deregulation & student recruitment – what it is & how best to respond\nGetting your message right\nDigital marketing must haves\nPersonalising your marketing strategy instead of a generic burst\nOvercoming challenges while planning a marketing campaign\nEnterprise relationship branding strategy for universities\nInfluencing the mindset of prospective students\nGoing beyond mainstream social media
URL:https://marketing.com.au/event/marketing-communicating-student-recruitment-australian-higher-education-sector/
LOCATION:Rydges Hotel Sydney\, 28 Albion Street\, Sydney\, New South Wales\, 2010\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Marketing,Sydney
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141126T083000
DTEND;TZID=Australia/Melbourne:20141126T173000
DTSTAMP:20260405T001200
CREATED:20141009T223934Z
LAST-MODIFIED:20141009T223934Z
UID:6039-1416990600-1417023000@marketing.com.au
SUMMARY:ADMA Engage 2014 - Sydney
DESCRIPTION:ADMA Engage 2014 is a unique event that delivers a case-study based program showcasing work from leading brands mastering customer experience. They will equip delegates with insights that will enhance their relationship with your customers. \nThe program will consist of four streams that look at how marketers have utilised Technology\, Data\, Content and Creativity to provide the most cohesive and distinctive Customer Experiences for their brands. \nThe cost of the event is $620 for members and $775 for non-members (standard rates apply after the early bird period ends on October 31).
URL:https://marketing.com.au/event/adma-engage-2014-sydney/
LOCATION:Luna Park Sydney\, 1 Olympic Drive\, Milson's Point\, Sydney\, New South Wales\, 2061\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Sydney
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141125T090000
DTEND;TZID=Australia/Melbourne:20141125T170000
DTSTAMP:20260405T001200
CREATED:20141030T035932Z
LAST-MODIFIED:20201002T050715Z
UID:6073-1416906000-1416934800@marketing.com.au
SUMMARY:IAB Training: Social Advertising
DESCRIPTION:This event focuses on social advertising and takes deeper look into social media best practice for advertising. The event is ideal for media publishers\, agencies and advertisers who are looking for new ays to engage new and existing audiences through conversation and recommendation. From this event you’ll gain a deeper understanding and confidence with social platforms\, how to ensure better engagement and how they can be applied to advertising.
URL:https://marketing.com.au/event/iab-training-social-advertising/
LOCATION:TP3\, Level 21\, 580 George Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Social Media,Sydney,Workshop
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END:VCALENDAR