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DTSTART;TZID=Australia/Melbourne:20150218T120000
DTEND;TZID=Australia/Melbourne:20150218T140000
DTSTAMP:20260405T021451
CREATED:20150116T063146Z
LAST-MODIFIED:20150116T063146Z
UID:6383-1424260800-1424268000@marketing.com.au
SUMMARY:Writing your professional horoscope for 2015 - What Do You Want?
DESCRIPTION:Did you have a successful 2014? From a work and personal perspective\, did you achieve everything that you wanted\, or did it feel like it was outside of your control? \nPersonal leadership is about ensuring that you have clarity around your own definition of ‘success’. Having clear professional goals prevents you from getting distracted and caught up in other people’s definition of ‘success’; especially in times of stress\, when it is easy to lose sight of the big picture. . \nThis session will provide you with some simple tools\, to use on a regular basis\, to set your definition\, write your professional horoscope and stay focused on what it is you really want. \nAbout the speaker:\nJudith Sellick has been working in the field of leadership development for over 20 years\, and has had her own business for fourteen of those years. Her two passions are assisting people to be the best possible leaders\, and developing high performing teams. Judith’s clients cover a range of the professional spectrum\, from global management teams\, with turn overs of 7 billion dollars\, through to up and coming young leaders within not for profit organisations. She has many years experience working in professional service firms including finance\, engineering\, law\, accounting and architecture. Judith demystifies leadership and provides sound building blocks to develop your leadership. \nAt this session\, Judith will be exploring building block number one – what is your definition of success?
URL:https://marketing.com.au/event/writing-professional-horoscope-2015-want/
LOCATION:Hunt and Hunt\, Level 10\, 400 King William Street\, Adelaide\, South Australia\, 5000\, Australia
CATEGORIES:Adelaide,All Event Locations,All Event Topics,All Event Types,Marketing,Presentation
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150218T040000
DTEND;TZID=Australia/Melbourne:20150218T180000
DTSTAMP:20260405T021451
CREATED:20150116T053007Z
LAST-MODIFIED:20150116T053007Z
UID:6367-1424232000-1424282400@marketing.com.au
SUMMARY:2015 SMG Media Futures
DESCRIPTION:Now in its 30th year\, SMG Media Futures is one of Australia’s most authoritative predictors of expected advertising budget growth\, and the only survey of its kind of national advertisers and key media executives around the country. \nStarcom MediaVest Group and the Australian Association of National Advertisers will be hosting a debrief on the results of the Annual Media Futures Survey in Melbourne followed by a panel discussion on the critical issues.
URL:https://marketing.com.au/event/2015-smg-media-futures/
LOCATION:The Hub Meeting Room\, Level 6\, 28 Freshwater Place\, Melbourne\, Victoria\, 3006\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Melbourne,Presentation
ORGANIZER;CN="Australian Association of National Advertisers":MAILTO:http://aana.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150217
DTEND;VALUE=DATE:20150219
DTSTAMP:20260405T021451
CREATED:20150116T041338Z
LAST-MODIFIED:20150116T041338Z
UID:6346-1424131200-1424303999@marketing.com.au
SUMMARY:Content Strategy Masterclass
DESCRIPTION:93% of Australian marketers claim to use content marketing. Yet only 52% have a documented content strategy\, and only 33% say they are effective at content marketing.1 \nWith brands publishing so much content every day\, the question is no longer whether you should be creating content\, but how to make your content more effective in achieving your business goals. \nThis two-day practical and interactive masterclass is designed to offer unambiguous and clear steps to designing\, documenting\, implementing and improving a content strategy\, including: \n\nStep by step processes to create customer profiles\, identify content goals and structure a content journey from first awareness to final sale\nApplying storytelling theory to make your content more effective\nCreating effective workflows to turn your documented strategy and editorial calendar into reality\nSetting appropriate KPIs your CEO and CFO will value\nDeveloping a clear plan to test\, measure and improve your content strategy\n\nAll attendees will receive example document templates that can be used in the workshop activities. Clean copies are also provided for attendees to reuse\, adapt and refine for the specific needs of your final strategy.
URL:https://marketing.com.au/event/content-strategy-masterclass/
LOCATION:Cliftons Sydney\, Level 13\, 60 Margaret Street\, Sydney\, Victoria\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Presentation,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150203T083000
DTEND;TZID=Australia/Melbourne:20150203T223000
DTSTAMP:20260405T021451
CREATED:20150116T035028Z
LAST-MODIFIED:20210131T055539Z
UID:6339-1422952200-1423002600@marketing.com.au
SUMMARY:Defining Digital Success in 2015
DESCRIPTION:Do you define success by your Facebook likes\, your conversion rate or by your contribution to the organisation’s bottom line? Is your organisation’s strategy focused on attracting more customers or greater share of wallet? Faster churn or higher life time value? \nIn February\, Interactive Minds will explore what are the appropriate KPIs for digital initiatives and how to align these with your business’ broader strategic KPIs. Find out how digital works with finance\, the important questions to ask\, and what rate of return is expected for a digital marketing investment. \nThis event will help digital practitioners at all levels to understand the levers behind defining their success. \nSpeakers Include: \n\nJanelle Scrimgeour\, Assistant Team Leader & Digital Marketing Executive\, Cruiseabout:  Janelle will share how Cruiseabout set their organisational targets and how their digital marketing KPIs are developed accordingly. Find out how they continually track progress\, the role of…\nLaura Campbell\, General Manager – Marketing\, Digital & Sales Services\, Allianz Global Assistance: Learn how Allianz Global Assistance defines digital success from both a B2B and B2C perspective. She’ll provide key success measures to ensure all aspects of the user experience are measured.\nNaina D’Souza\, Senior Manager\, Advisory\, EY: Naina will discuss core principles to setting the right measures for your digital business. Naina has delivered digital solutions for over 17 years\, and has extensive experience both in-house and as…\nSean Cooper\, Managing Partner\, Torque Data: Sean will discuss designing and building a digital measurement strategy. Find out how to align digital across all channels and what you can do to benchmark and drive continuous improvement.\n\n 
URL:https://marketing.com.au/event/defining-digital-success-2015/
LOCATION:Mirra\, 86 Bridge Street\, Brisbane\, Victoria\, 4006\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brisbane,Digital Marketing,Presentation
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150203T063000
DTEND;TZID=Australia/Melbourne:20150203T213000
DTSTAMP:20260405T021451
CREATED:20150116T054914Z
LAST-MODIFIED:20201002T052256Z
UID:6371-1422945000-1422999000@marketing.com.au
SUMMARY:Traditional Signwriting
DESCRIPTION:Qualified signwriter Ian Widdop will guide you through the basic fundamentals of Traditional Signwriting. Whilst it’s true that the skills of the traditional signwriter takes many years to master\, these highly engaging and hands on classes will cover the basic tools and processes of traditional sign writing while learning the essential brush control techniques and classic lettering styles. \nThe classes are small to allow one on one time with Ian. \nProgram: \n\nWelcome\nYour Sign kit starter pack\nDemonstration How to make and use a Mahl-Stick\nDemonstration How to make and use a chalk line\nUnderstanding your paint\nBrush techniques\nLunch Break 30 minutes\nMark out techniques\nBrushwork\n\nInclusions: \n\nMahl – stick\nChalk line\nCertificate on successful completion\nSignwriting brushes\nCard\nPaints and paint pots (Water based paints)\nRefreshments\nCar Parking at rear
URL:https://marketing.com.au/event/traditional-signwriting/
LOCATION:Unnamed Venue\, 107 Main Road\, McLaren Vale\, Adelaide\, South Australia\, 5171\, Australia
CATEGORIES:Adelaide,All Event Locations,All Event Topics,All Event Types,Graphic Design,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150202T033000
DTEND;TZID=Australia/Melbourne:20150202T173000
DTSTAMP:20260405T021451
CREATED:20150116T055355Z
LAST-MODIFIED:20201002T051730Z
UID:6377-1422847800-1422898200@marketing.com.au
SUMMARY:Mobile Industry Group Meeting
DESCRIPTION:Topic for February will be announced shortly! \nJoin AIMIA on Monday 2nd February at the EY Offices in Sydney for the February Mobile Industry Group Meeting.\nSpeakers will be confirmed shortly. \nShould you have any enquiries or wish to attend the Mobile Industry Group meeting please send an email to mobile@aimia.com.au.
URL:https://marketing.com.au/event/mobile-industry-group-meeting-2/
LOCATION:Ernst & Young\, Level 33\, 680 George Street\, Sydney\, New South Wales\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Sydney,Workshop
ORGANIZER;CN="The Digital Industry Association of Australia (AIMA)":MAILTO:02 9248 7900
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150129T053000
DTEND;TZID=Australia/Melbourne:20150129T193000
DTSTAMP:20260405T021451
CREATED:20150116T040525Z
LAST-MODIFIED:20150116T040525Z
UID:6342-1422509400-1422559800@marketing.com.au
SUMMARY:Strategy Season Seminar
DESCRIPTION:Does your 2015 digital strategy match your business goals? A new year is the perfect time to evaluate where you’re at\, and make sure that you’re setting your business up for success. \nStrategy can be forgotten when companies are deploying a website or embarking on a social media programme\, but this can lead to false expectations. Join bwired’s Campbell Wilson as he walks you through vital points relating to strategy\, and making digital work for you this year. \nStrategy areas that will be explored during the seminar are: \n\nStakeholder Review\nCompetitive Analysis\nExisting Site Review\nAnalytics\n\nCome join us for an afternoon drink and nibbles at Jasper Hotel in the heart of Melbourne City. \n 
URL:https://marketing.com.au/event/strategy-season-seminar/
LOCATION:Jasper Hotel\, 489 Elizabeth Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150119T073000
DTEND;TZID=Australia/Melbourne:20150119T091500
DTSTAMP:20260405T021451
CREATED:20141230T131359Z
LAST-MODIFIED:20141230T131359Z
UID:6298-1421652600-1421658900@marketing.com.au
SUMMARY:Breakfast Seminar - Design\, Branding & The Digital Environment
DESCRIPTION:Join the Melon Media team and very special guest speakers for a breakfast seminar of interesting discussion around the topics of design\, branding and responsive website design. There is time for Q&A at the end of each presentation and you will have the opportunity to network with your peers. \n100% of ticket proceeds goes to charities I-Manifest and Noffs Foundation.
URL:https://marketing.com.au/event/breakfast-seminar-design-branding-digital-environment/
LOCATION:Mitchell Theatre\, Sydney Mechanics’ School of Arts\, Level 1\, 280 Pitt Street\, \, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Meetup,Presentation,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141203T080000
DTEND;TZID=Australia/Melbourne:20150204T170000
DTSTAMP:20260405T021451
CREATED:20141009T231245Z
LAST-MODIFIED:20141009T231245Z
UID:6051-1417593600-1423069200@marketing.com.au
SUMMARY:Marketing and Communicating for Student Recruitment and the Australian Higher Education Sector
DESCRIPTION:Going beyond the act of plastering a generic message?\nMarketing and Communicating for Student Recruitment and the Australian Higher Education Sector \nListen\, network and learn from your peers: \n\nMacquarie University\nAustralian National University\nCharles Sturt University\nUniversity of Technology\, Sydney\nUniversity of Southern Queensland\nUniversity of Melbourne\nInternational College of Management Sydney\nUniversity of New England\n\nA number of topics will be covered during the event: \n\nHow does one influence the mindset of prospective students to view the university as valuable?\nHow does one effectively highlight the unique features of a university\, going beyond the act of plastering a generic message?\nHow can you win their trust and translate the marketing campaign into generating actual numbers?\nWhat are the digital marketing must haves?\nWhat is the expected impact of deregulation – what this means for student recruitment and how can you best respond?\n\nThe event will bring to you: \n\nBest practices: Student recruitment and branding (South Asia perspective)\nUnderstanding deregulation & student recruitment – what it is & how best to respond\nGetting your message right\nDigital marketing must haves\nPersonalising your marketing strategy instead of a generic burst\nOvercoming challenges while planning a marketing campaign\nEnterprise relationship branding strategy for universities\nInfluencing the mindset of prospective students\nGoing beyond mainstream social media
URL:https://marketing.com.au/event/marketing-communicating-student-recruitment-australian-higher-education-sector/
LOCATION:Rydges Hotel Sydney\, 28 Albion Street\, Sydney\, New South Wales\, 2010\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141126T083000
DTEND;TZID=Australia/Melbourne:20141126T173000
DTSTAMP:20260405T021451
CREATED:20141009T223934Z
LAST-MODIFIED:20141009T223934Z
UID:6039-1416990600-1417023000@marketing.com.au
SUMMARY:ADMA Engage 2014 - Sydney
DESCRIPTION:ADMA Engage 2014 is a unique event that delivers a case-study based program showcasing work from leading brands mastering customer experience. They will equip delegates with insights that will enhance their relationship with your customers. \nThe program will consist of four streams that look at how marketers have utilised Technology\, Data\, Content and Creativity to provide the most cohesive and distinctive Customer Experiences for their brands. \nThe cost of the event is $620 for members and $775 for non-members (standard rates apply after the early bird period ends on October 31).
URL:https://marketing.com.au/event/adma-engage-2014-sydney/
LOCATION:Luna Park Sydney\, 1 Olympic Drive\, Milson's Point\, Sydney\, New South Wales\, 2061\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141125T090000
DTEND;TZID=Australia/Melbourne:20141125T170000
DTSTAMP:20260405T021451
CREATED:20141030T035932Z
LAST-MODIFIED:20201002T050715Z
UID:6073-1416906000-1416934800@marketing.com.au
SUMMARY:IAB Training: Social Advertising
DESCRIPTION:This event focuses on social advertising and takes deeper look into social media best practice for advertising. The event is ideal for media publishers\, agencies and advertisers who are looking for new ays to engage new and existing audiences through conversation and recommendation. From this event you’ll gain a deeper understanding and confidence with social platforms\, how to ensure better engagement and how they can be applied to advertising.
URL:https://marketing.com.au/event/iab-training-social-advertising/
LOCATION:TP3\, Level 21\, 580 George Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Social Media,Sydney,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141124T083000
DTEND;TZID=Australia/Melbourne:20141124T173000
DTSTAMP:20260405T021451
CREATED:20141009T090218Z
LAST-MODIFIED:20141009T090218Z
UID:6036-1416817800-1416850200@marketing.com.au
SUMMARY:ADMA Engage 2014 - Melbourne
DESCRIPTION:ADMA Engage is a unique event that delivers a case-study based program showcasing work from leading brands mastering customer experience. They will equip delegates with insights that will enhance their relationship with your customers. \nThe program will consist of four streams that look at how marketers have utilised Technology\, Data\, Content and Creativity to provide the most cohesive and distinctive Customer Experiences for their brands. \nThe cost of the event is $620 for members and $775 for non-members (standard rates apply after the early bird period ends on October 31).
URL:https://marketing.com.au/event/adma-engage-2014-melbourne/
LOCATION:Crown Plaza Melbourne\, 1-5 Spencer St\, Docklands\, VIC\, 3008
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141112T183000
DTEND;TZID=Australia/Melbourne:20141112T203000
DTSTAMP:20260405T021451
CREATED:20141009T230451Z
LAST-MODIFIED:20141009T230451Z
UID:6048-1415817000-1415824200@marketing.com.au
SUMMARY:Customer Acquisition Strategies for Startups and Online Business by Alaister Low
DESCRIPTION:Customer Acquisition Strategies for Startups and Online Business by Alaister Low\, Director of Warrior Forum and Warrior Payments. \nAlaister Low is the Director of Warrior Forum and Warrior Payments. Warrior Forum is the #1 Internet Marketing community and marketplace in the world which was recently acquired by Freelancer.com. He is responsible for the overall direction and strategy. \nAlaister also serves as Director of Customer Experience at Freelancer.com where he manages the user experience and support of users on Freelancer.com.
URL:https://marketing.com.au/event/customer-acquisition-strategies-startups-online-business-alaister-low/
LOCATION:Metropolitan Hotel\, 1 Bridge Street\, Sydney\, New South Wales\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Meetup,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20141112
DTEND;VALUE=DATE:20141114
DTSTAMP:20260405T021451
CREATED:20140925T050105Z
LAST-MODIFIED:20201002T003517Z
UID:5886-1415750400-1415923199@marketing.com.au
SUMMARY:World Marketing & Sales Forum
DESCRIPTION:BEE & WOBI are proud to present the first edition of the World Marketing & Sales Forum on the 12th and 13th of November 2014 at Melbourne Town Hall. Business Executive Education (BEE) own the rights to hold the WOBI (World of Business Ideas) events in the Asia-Pacific region. BEE has successfully launched the World Business Forum Sydney which was in May 2014. \nThe World Marketing & Sales Forum has been established for over 10 years globally. It has previously been held as an annual event in the following countries: Germany\, Italy\, Spain\, Brazil and Mexico. Globally\, the World Marketing & Sales Forum is known for starting new trends\, being at the forefront of innovative ideas and exploring new possibilities in sales and marketing. \nSpeakers for this year’s event include: \n\nPhilip Kotler: Philip is the author of more than 50 books\, including the bestseller Marketing Management\, regarded as the bible of marketing in nearly every business school on the planet. Kotler has received many awards for his contribution to marketing and management. In 2005\, he was considered the world’s fourth most influential management guru by the Financial Times\, and in 2008 The Wall Street Journal ranked him as the sixth most influential person in the business world. He is a Professor at the Kellogg School of Management and advises companies such as General Electric\, IBM\, AT&T and Merck.\nMartin Lindstrom:Martin is one of the world’s leading experts on neuromarketing\, the discipline that explores the subconscious behaviour of the consumer. A Top brand consultant\, bestselling author\, global reference on neuromarketing and one of TIME Magazine’s “100 Most Influential People in the world” in 2009\, Martin understands the biology of consumer desire. The results of an exhaustive investigation of what drives consumers to buy\, his book Buyology turned into a bestseller and one of the top five best marketing books according to the Wall Street Journal. His latest work\, Brandwashed\, reveals how brands are manipulating us to buy their products.\nCharlene Li:Author of bestselling books Groundswell and Open Leadership\, Li is one of the 50 most influential people in Silicon Valley and an authority on social media. Li is an independent thought leader and analyst who understands how the profound implications of social media are changing the way we do business\, from marketing to leadership to strategy. Founder of the research-based advisory firm Altimeter Group\, Li puts these new social concepts into actionable strategy helping companies and industries leverage disruption to their advantage.\nMartha Rogers:Recognised for the past decade as one of the world’s leading experts on customer-based business strategies and growing customer value. Martha Rogers is a founding partner of Peppers & Rogers Group\, the world’s leading customer-focused management consulting firm with offices all over the world. AT&T\, Unilever\, NTT\, Winthertur and Grupo Santander are just some clients of an impressive list that includes many Fortune 500 companies.\nJeff Thull: One of today’s most distinguished sales and marketing strategists\, Jeff is the President & CEO of the Prime Resource Group consultancy. At the forefront of the rapidly developing field of complex sales\, Jeff created the model ‘Diagnostic Business Development’ in order to help companies drive sales and retain clients. He has advised some of the most important companies in the world including Shell\, 3M\, Microsoft\, Siemens and IBM.\nMark Ritson: Mark Ritson is an Associate Professor of Marketing at Melbourne Business School. He has a PhD in Marketing from Lancaster University and has been a faculty member at some of the world’s leading business schools teaching brand management on the MBA programs at London Business School\, MIT Sloan\, the University of Minnesota and Melbourne Business School.
URL:https://marketing.com.au/event/world-marketing-sales-forum/
LOCATION:Melbourne Town Hall\, 90-120 Swanston Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20141112
DTEND;VALUE=DATE:20141114
DTSTAMP:20260405T021451
CREATED:20140925T045023Z
LAST-MODIFIED:20140925T045023Z
UID:5882-1415750400-1415923199@marketing.com.au
SUMMARY:The Australian Government: Community and Marketing 2014
DESCRIPTION:This two day conference will focus on digital and social media strategies and tools to effectively engage and communicate with stakeholders for now for the future. Hear practical case study presentations from: CSIRO\, Creative Suburbs\, Australian National University\, London Live (Former BBC Reporter)\, Department of Premier and Cabinet\, Queensland Government\, Defence Housing Australia\, and the National Archives of Australia. At this forum\, you will gain insights and key learnings to: \n\nDevelop innovative and low-cost marketing strategies to engage with customers\nUnderstand how to overcome the challenges in government marketing\nUtilise digital and social media effectively to achieve cut-through\nEngage and communicate with stakeholders successfully\nImprove customer service and increase brand recognition\nIncorporate mobile marketing strategies and mobile apps
URL:https://marketing.com.au/event/australian-government-community-marketing/
LOCATION:Novotel Canberra\, 65 Northbourne Ave\, Canberra\, ACT\, 2601\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Canberra,Conference,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141111T180000
DTEND;TZID=Australia/Melbourne:20141111T210000
DTSTAMP:20260405T021451
CREATED:20141030T033820Z
LAST-MODIFIED:20141030T033820Z
UID:6067-1415728800-1415739600@marketing.com.au
SUMMARY:EMV Event - Get Ahead in Your Career
DESCRIPTION:If you are looking to get ahead in your career\, this event will help you to improve your study and career prospects to stand out from the crowd. You will learn some tools to help you shape your career and have the opportunity to network with new and experienced marketers from a range of different industries. \nSpeakers: John Hall – Professor of Marketing\, and Wayne Binney – Course Director Master of Marketing & Associate Professor of Marketing Shelia Allen\, Principal Consultant Gregory Allen\, Founder of NotedCareers Amie Wood\, Senior Brand Manager – Shelf Sauces\, Simplot
URL:https://marketing.com.au/event/emv-event-get-ahead-career/
LOCATION:Deakin Prime\, Level 3\, 550 Bourke Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Graphic Design,Market Research,Marketing,Melbourne,Presentation,Public Relations,SEO,Social Media,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141107T083000
DTEND;TZID=Australia/Melbourne:20141107T141500
DTSTAMP:20260405T021451
CREATED:20141030T034837Z
LAST-MODIFIED:20141030T034837Z
UID:6071-1415349000-1415369700@marketing.com.au
SUMMARY:2014 ADMA WA Conference
DESCRIPTION:It is time to immerse yourself in the art of Customer Engagement with four workshops: \n\nWorkshop 1 – Jodie Sangster\, CEO\, ADMA\nWorkshop 2 – Ben Purcell\, Managing Director\, Brownes Dairy\nWorkshop 3 – Doni Savvides\, Business Director JWT and Mark Kerrigan\, General Manager Member and Product Services\, RAC\nWorkshop 4 – Es Chandra\, CEO\, Glide Agency\n\nWhich are then followed by a luncheon presentation by Dr Kathy Alexander\, CEO of City of Melbourne.
URL:https://marketing.com.au/event/2014-adma-wa-conference/
LOCATION:Perth Convention and Exhibition Centre (PCEC)\, 21 Mounts Bay Rd\, Perth\, Western Australia\, 6000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Perth,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141106T080000
DTEND;TZID=Australia/Melbourne:20141106T103000
DTSTAMP:20260405T021451
CREATED:20141009T064304Z
LAST-MODIFIED:20141009T064304Z
UID:6021-1415260800-1415269800@marketing.com.au
SUMMARY:Digital Predictions for 2015
DESCRIPTION:It’s one of the fastest changing industries in business and keeping up with the latest digital marketing predictions 2015 are more important than ever. For our November event we have invited four Digital Marketing Experts to answer one question: \nWhat will be the top 3 digital marketing trends to focus on in 2015 and why? \nEach expert will have 20 minutes to share their thoughts and make their case. Join the audience and you can hear their response and contribute to a live vote for the speaker you most agree with! \nAs part of the presentations\, you will hear: \n\nWhy certain channels will continue to grow momentum\nWhat new things you need to be aware of for 2015\nFuture up and coming trends\nReasoning behind the suggested 2015 focus
URL:https://marketing.com.au/event/digital-predictions-2015/
LOCATION:Mirra\, 86 Bridge Street\, Brisbane\, Queensland\, 4006\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brisbane,Digital Marketing,Presentation
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141105T171500
DTEND;TZID=Australia/Melbourne:20141105T210000
DTSTAMP:20260405T021451
CREATED:20141002T050521Z
LAST-MODIFIED:20141002T050521Z
UID:6010-1415207700-1415221200@marketing.com.au
SUMMARY:Melbourne SEO Meetup November 2014
DESCRIPTION:The Melbourne SEO meetup was founded in 2011 and is a great way to meet up with other like minded individuals in the industry\, in a relaxed and informal session on digital and web marketing. The group share tips and advice on becoming a better web marketer or developer (whether you’re a sole trader or part of large agency). \nIt’s also about asking those tough questions and getting group consensus on what is the possible implications or complications on a particular method or technique. The group meet on the second Wednesday of the month\, it’s free to join.
URL:https://marketing.com.au/event/melbourne-seo-meetup-november-2014/
LOCATION:The Limerick Arms\, 364 Clarendon St\, South Melbourne\, VIC\, 3205\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Meetup,Melbourne,SEO
ATTACH;FMTTYPE=image/jpeg:https://marketing.com.au/wp-content/uploads/2014/10/Melbourne-SEO-Meetup-Logo.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141031T090000
DTEND;TZID=Australia/Melbourne:20141101T170000
DTSTAMP:20260405T021451
CREATED:20141009T224801Z
LAST-MODIFIED:20141009T224801Z
UID:6042-1414746000-1414861200@marketing.com.au
SUMMARY:Corporate Assembly
DESCRIPTION:Are you a CEO\, entrepreneur or small business owner? Are you happy remaining stagnant\, or do you want to be the best in your business? At Corporate Assembly\, world-renowned business mentor and self-proclaimed ‘profit generator’\, Cameron Herold\, is here to help you achieve your ultimate success in a not-to-be-missed two day seminar. His TED talk has over 1.5 million views\, cementing his expertise across all aspects of business. Topics to be covered: \n\nProfit boosting strategies\nFast track your business growth\nHow to source FREE press coverage\nCulture change – make your employees love their work
URL:https://marketing.com.au/event/corporate-assembly/
LOCATION:North Sydney League Club\, 12 Abbott Street\, Cammeray\, Sydney\, New South Wales\, 2062\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141030T183000
DTEND;TZID=Australia/Melbourne:20141030T233000
DTSTAMP:20260405T021451
CREATED:20141001T214502Z
LAST-MODIFIED:20141001T214502Z
UID:5953-1414693800-1414711800@marketing.com.au
SUMMARY:AC&E Awards Gala Dinner
DESCRIPTION:The ADMA AC&E awards gala dinner celebrates work that demonstrated creativity and effectiveness. The campaign image for this year’s awards\, the yin yang\, epitomises the concept of balance\, proportion and interconnectedness. And if you’re wondering about its constituent parts – it’s our legacy trophy shape. \nThe award icon\, the cuboctahedron\, pictured left\, symbolises the union of creativity and effectiveness. The design is based on Leonardo da Vinci’s drawings for the mathematical tome De Divina Proportione written by the mathematician Luca Pacioli in 1509. Da Vinci is recognised as a genius in both science and art\, thus the cuboctahedron is the perfect manifestation of our awards philosophy\, representing both creative flair (creativity) and intellectual rigour (effectiveness.) \nThe MC for the event is Cal Wilson\, best known for television shows such as Spicks and Specks\, Good News Week\, Thank God You’re Here and the hit series SlideShow\, and also her intelligent\, hilarious stand up shows. Teaming an exhilarating eight-piece line up with a world-class DJ\, The Groove Academy are one of Australia’s most in-demand acts.
URL:https://marketing.com.au/event/ace-awards-gala-dinner/
LOCATION:The Star\, 80 Pyrmont Street\, Sydney\, New South Wales\, 2009\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Award,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141030T083000
DTEND;TZID=Australia/Melbourne:20141030T130000
DTSTAMP:20260405T021451
CREATED:20141001T224906Z
LAST-MODIFIED:20141001T224906Z
UID:5985-1414657800-1414674000@marketing.com.au
SUMMARY:The Future of Digital Publishing
DESCRIPTION:The premier event for publishers\, agencies\, content producers and brands returns for 2014! \nThe Future of Digital Publishing will once again be showcasing industry leading case studies and the most successful commercial models for creating\, managing and commercialising online content. \nDigital Publishing is entering a golden era of possibility\, with online content\, both text and video\, maturing from the mainstay of publishing to the forefront of revenue generation for almost all publishers. \nLower price points are now more than compensated for by significantly higher profit margins and a previously unattainable consumer reach\, providing both long form and short form content to the masses anytime\, anywhere. \nSo what are the opportunities and challenges a multi-platform\, cross-channel world presents? How are digital publishers leveraging this proliferation in consumption? What monetisation models will be working in 2015 and beyond? How is the publishing world leveraging the strengths of both print and digital? \nAll these questions and more will be answered at this year’s Future of Digital Publishing. \n\nContent is still King (and SO much more)\nThe rise and roll of short form content and what it means for long form in both text and video\nLeveraging and monetising the rise of communities\nHow to commoditise and repurpose your content\nThe “Socialisation” of content – Where will social media sit in 2015?\nHow to successfully enter a virtual\, global newsstand\nWhere is branded content & custom publishing in 2014?\nYour Toolkit for Producing and Distributing Content in a Multi-Platform Environment\nDesigning for a mobile generation\nDistribution and integration – What are the most successful models?\nThe role of personalisation and what it means for content and advertising\nUnderstanding responsive and adaptive layouts\nNative Vs. Hybrid Apps\nFunding the Revolution – Monetising Digital\nThe role of native advertising\nAre metred paywalls and subscription services really the best option?\nDigital ad spending the driving force for digital publishing\nInteractive advertising – the clickable actions print can’t touch\nMigrating to Digital – The Latest Need to Know Information\nWhat is Agile Publishing?\nCreating a sustainable digital publishing model\nShifting to a digital centric environment\nGetting your digital offering to market
URL:https://marketing.com.au/event/future-digital-publishing/
LOCATION:State Library of Victoria\, 328 Swanston Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Melbourne
ORGANIZER;CN="The Digital Industry Association of Australia (AIMA)":MAILTO:02 9248 7900
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141029T090000
DTEND;TZID=Australia/Melbourne:20141029T173000
DTSTAMP:20260405T021451
CREATED:20141001T224502Z
LAST-MODIFIED:20141001T224502Z
UID:5983-1414573200-1414603800@marketing.com.au
SUMMARY:UX Australia 2014 Redux
DESCRIPTION:“What’s a redux?”\, you ask. It’s a re-do\, a do-over\, a chance to repeat some of the wonderfulness of UX Australia. But it’s a slimmed-down version – a single day\, single track version (that is\, of course\, a lower price) with local speakers  \nUX Australia 2014 Redux is a chance for you to still see a range of talks from the conference and network with local UX folks\, especially if you couldn’t get to the main conference in Sydney or missed out on a ticket.
URL:https://marketing.com.au/event/ux-australia-2014-redux/
LOCATION:Hotel Windsor\, 111 Spring Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Melbourne
ORGANIZER;CN="The Digital Industry Association of Australia (AIMA)":MAILTO:02 9248 7900
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141027T003000
DTEND;TZID=Australia/Melbourne:20141027T133000
DTSTAMP:20260405T021451
CREATED:20141001T215353Z
LAST-MODIFIED:20201002T023600Z
UID:5960-1414369800-1414416600@marketing.com.au
SUMMARY:October Lunch n Learn
DESCRIPTION:The ADMA October Lunch n Learn will feature Eddie Mendez\, Brand Strategist\, at Google\, who will be covering the topic of Getting Engaged… With YouTube! – ‘How to drive brand engagement with your consumer through YouTube’. \nFrom Van Damme’s epic split to the harlem shake\, YouTube is where today’s culture is created\, mashed up and shared. Join us at the next ADMA Lunch n’ Learn to find out more about how brands like Red Bull are using YouTube to create meaningful connections with their audience and how your brand or agency can win the moments that matter. Sessions will include: \n\nFrom Pepsi to Red Bull to YouTube – My story\nWhy engagement matters and the always-on consumer\nYouTube: An engagement driving force
URL:https://marketing.com.au/event/october-lunch-n-learn-2/
LOCATION:Tasman Room\, Level 10\, 111 Bourke Street\, Melbourne\, Victora\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne,Social Media,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141024T123000
DTEND;TZID=Australia/Melbourne:20141024T143000
DTSTAMP:20260405T021451
CREATED:20141001T230522Z
LAST-MODIFIED:20141001T230522Z
UID:5993-1414153800-1414161000@marketing.com.au
SUMMARY:IAB Video State of the Industry
DESCRIPTION:Join the IAB on 24 Oct in Melbourne for the IAB Video State of the Industry event\, where they will reveal the results from the second Video State of the Industry Survey\, in association with Adap.tv. \nIAB has canvassed the experiences and opinions of leading media and marketing executives in the Australian market to help understand the current market and future trends of one of the fastest growing mediums – video. Results will cover topics such as growth projections\, cross platform buying\, changes to yield and adoption of mobile video. \nWe will also be comparing the Australian results to other key markets such as US and UK.
URL:https://marketing.com.au/event/iab-video-state-industry/
LOCATION:PwC\, Lvl 19\, Freshwater Place\, 2 Southbank Bd\, Melbourne\, Victoria\, 3006\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne,Presentation
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141024T090000
DTEND;TZID=Australia/Melbourne:20141025T170000
DTSTAMP:20260405T021451
CREATED:20141001T225546Z
LAST-MODIFIED:20141001T225546Z
UID:5987-1414141200-1414256400@marketing.com.au
SUMMARY:APSMA Annual Conference 2014
DESCRIPTION:The APSMA Annual Conference 2014 will present endless opportunities. Learn from people who’ve pushed the boundaries. Identify ways to innovate for tomorrow. Approach tomorrow with No Limits! Topics to be covered include: \n\nDo you know what your clients really want from their professional services provider?\nSales doesn’t have to be a dirty word if you know how to!\nWhat can you learn from innovation giant Google?\nDiscover what the CMO’s are thinking\nHow does an entrepreneur build a brand from scratch & what can we learn from this?\nListen to a distinguished panel discuss how to engage with media & issues management\nHow do you build your Marketing/BD career?
URL:https://marketing.com.au/event/apsma-annual-conference-2014/
LOCATION:Radisson Blu\, 27 O'Connell Street \, Sydney\, New South Wales\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141024T090000
DTEND;TZID=Australia/Melbourne:20141024T160000
DTSTAMP:20260405T021451
CREATED:20141001T220306Z
LAST-MODIFIED:20141001T220306Z
UID:5963-1414141200-1414166400@marketing.com.au
SUMMARY:Cultivator - Where Creative Minds Meet
DESCRIPTION:One event\, five speakers\, opening the door to new ways of thinking. \nCultivator is a dynamic annual event that brings together guest speakers\, from varied backgrounds\, to address the challenges of regional living and looks to creativity in design\, enterprise and community\, to find solutions. \nEach speaker offers valuable insights into the fundamental importance of innovative thought and design in both business and social settings and explores the journey from idea to outcome. \nSpeakers \n\nPam Dorr Designer / Social Enterprise – (USA)\nKane Hibberd Photographer (Australia)\nAlison Page Indigenous Designer / Artist (Australia)\nJihad Dib Community / Education Leader (Australia)\nOne more TBA…
URL:https://marketing.com.au/event/cultivator-creative-minds-meet/
LOCATION:Mildura Arts Centre\, 199 Cureton Avenue\, Mildura\, Victoria\, 3500\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Graphic Design,Mildura
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141023T190000
DTEND;TZID=Australia/Melbourne:20141023T220000
DTSTAMP:20260405T021451
CREATED:20141001T220857Z
LAST-MODIFIED:20141001T220857Z
UID:5968-1414090800-1414101600@marketing.com.au
SUMMARY:Icons Dinner - John Nowland and Milton Wordley
DESCRIPTION:Join AGDA for an intimate Icons Dinner with local design icons\, John Nowland and Milton Wordley. John and Milton share with the journey that has led to them being recognised as some of the most respected and awarded pioneers in their industries. Hear the stories from their time working together over the past 30 years and how their chosen profession has shaped their lives and Australian design as we know it. \nJohn Nowland\nJohn Nowland has built up a reputation for quality and integrity in graphic design over 30 years. His work is accessible\, accurate and diverse. New challenges excite him; meeting those challenges sustains him. In graphic design\, he believes the best solutions are the simplest. These solutions also happen to be the best thought-out and the most effective. And most of all\, they last. John Nowland is a former AGDA National President and founding member. He has won numerous Australian awards\, while his projects have appeared in major design publications around the world\, including Switzerland\, Japan\, the US and Germany. \nMilton Wordley\nProfessional Photography has been Milton Wordley’s working life. Early on in his career he worked as a photojournalist on many Newspapers\, including the Adelaide News\, The Australian\, the London Daily Express\, the Australian Women’s Weekly and the Bulletin. \nMilton established Southlight Photo Agency in the early 1980′s as a cooperative for freelance photographers. Over the years many other highly regarded photographers based themselves at Southlight’s purpose built Studio in the heart of Adelaide. \nMilton is a master photographer with the Australian Institute of Professional Photographers\, was the inaugural national president of the Australian Society of Advertising\, Commercial and Magazine Photographers (ACMP) and has been involved on many other national committees over his 40 years as a professional photographer.
URL:https://marketing.com.au/event/icons-dinner-john-nowland-milton-wordley/
LOCATION:Chianti Classico\, 160 Hutt Street\, Adelaide\, South Australia\, 5000\, Australia
CATEGORIES:Adelaide,All Event Locations,All Event Topics,All Event Types,Dinner,Graphic Design
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141023T183000
DTEND;TZID=Australia/Melbourne:20141023T203000
DTSTAMP:20260405T021451
CREATED:20141001T221726Z
LAST-MODIFIED:20141001T221726Z
UID:5970-1414089000-1414096200@marketing.com.au
SUMMARY:The Branding Bridge
DESCRIPTION:The Branding Bridge – brand strategies that link client briefs to great creative. \nCatriona Burgess\, Strategy Director at Frost Collective will be in Canberra to speak on the role of brand strategy in setting direction for creative. \nCat will share with us case studies for clients such as the State Library of NSW\, Sydney Living Museums (previously Historic Houses Trust)\, University of Wollongong\, Redfern/Waterloo and Broken Hill destination brands and explain how Frost Collective got to the strategic position and then how this came to life in the creative. Cat will also share with some of the tools used to help tease out a brand’s positioning.
URL:https://marketing.com.au/event/branding-bridge/
LOCATION:Kendall Lane Theatre\, 19 Marcus Clarke Street\, Canberra\, Australian Capital Territory\, 2601\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Canberra,Conference,Graphic Design
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141022T130000
DTEND;TZID=Australia/Melbourne:20141022T180000
DTSTAMP:20260405T021451
CREATED:20141009T230040Z
LAST-MODIFIED:20141009T230040Z
UID:6045-1413982800-1414000800@marketing.com.au
SUMMARY:Advanced Online Marketing Conference: Marketing Automation\, Conversion & SEO
DESCRIPTION:Online Marketing Sydney is pleased to announce the following speakers for our Advanced Online Marketing Conference in Sydney on October 22nd 2014 (From 1pm – 6pm). \n1. Andre Weyher – Ex-Google Search Quality Team\nSubject Area: Advanced SEO\nTopic: Anatomy of a quality review by a Google Search Quality employee \nAndre Worked at Google for over 5 years\, after spending 2 years in the AdSense and AdWords teams he joined Matt Cutts’s Search Quality team for over 3 years. Andre is currently working as the Marketing Director at Legal Vision a one-stop-shop legal services provider. LegalVision provides a high-quality\, cost-effective solution for Australian small and medium businesses seeking legal assistance\, advice or documentation. \n2. Rod Jacka – Well Known Australian Analytics & Conversion Optimisation Expert\nSubject: Advanced Analytics & Conversion Optimisation\nTopic: Conversion Optimisation \nSince 2001 Rod and his team have been providing expert guidance on Internet marketing to enterprises in the education\, government\, retail\, insurance and banking sectors. Rod is considered to be a thought leader in web analytics and optimisation. His authority is built on 16 years experience in the business\, many speaking engagements\, published articles and recognition by other international thought leaders. During the past 16 years\, Rod has made a deep impact on many businesses\, government departments and educational institutions. He specialises in helping people to implement data driven marketing decision making processes to build success. \n3. Fab Capodicasa – Ex- Marketo Marketing Automation\nSubject Area: Marketing Automation\nTopic: Advanced Marketing Automation for eCommerce \nFab Capodicasa runs Hoosh Marketing: a marketing automation agency specializing in B2C. He has worked in both software and marketing for the last 13 years. His background is a blend of hardcore IT\, direct marketing and enterprise sales. Fab previously worked for Marketo\, the leading vendor in marketing automation. \n4. Luke Metcalfe – CTO – Netcomber & NationMaster.com\nSubject Area: Big Data & Data Mining\nTopic: Advanced Data Mining & Data Scraping \nLuke Metcalfe recently sold Netcomber to Profound networks. Luke has been a web miner since 1998 and CEO/CTO/Team leader since 2003. Accomplished in web publishing\, team management\, commercial data mining\, text processing and big data. Passionate about text generation and inferring new wisdom from data and translating that into business value. \n5. James Norquay – Consulting Director – Prosperity Media\nJames Norquay has worked in the SEO and digital marketing field in the Australian market for over 8 years. James started working in the field by developing his own network of content websites. These sites generated over 20 million unique visitors\, which he later sold. He then moved into consulting\, working directly with companies such as Virgin Mobile\, David Jones\, Woolworths\, Apparel Group\, Maurice Blackburn\, Travel NT and Citi Bank to drive SEO and inbound marketing growth. He currently works as Consulting Director at a high performance SEO and Inbound Marketing Company called Prosperity Media based in Sydney. The team works with ASX listed companies\, funded startups and mid-sized business.
URL:https://marketing.com.au/event/advanced-online-marketing-conference/
LOCATION:NSW
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Meetup,Sydney
END:VEVENT
END:VCALENDAR