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December 2018

Internet Marketing Fundamentals Training

December 17, 2018
Regus – Sydney, Level 34 AMP Tower, 50 Bridge Street
Sydney, NSW 2000 Australia

With the marketing industry changing so much over the past decade and with the Internet changing the way people communicate, the Internet marketer's dream has come true. With the use of all of the Social Media platforms and the low costs involved it is a marketing tool that can reach a large audience. At this event participants will also learn how to utilise your content.

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March 2019

Conversion Optimisation: Reaching Your Full Digital Potential Using Customer Data

March 6 @ 9:00 am - 1:30 pm
Bentleys Sydney, Level 14, 60 Margaret Street
Sydney, NSW 2000 Australia

Data is the voice of your customers. Yet it is rarely used when trying to answer common dilemmas such as how to increase conversion rates, how optimise landing pages or deciding on website redesigns and rebuilds. In today’s interconnected world it is this data, opinions that should be dictating marketing strategy. This Seminar is designed for senior marketers, digital marketers and e-commerce specialists wanting to learn how to truly understand their customer’s behaviour online and how to leverage that data…

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Search Marketing: Understanding Google Ads

March 7 @ 10:00 am - 1:00 pm
Clifton Melbourne, Level 1, 440 Collins Street
Melbourne, Victoria 3000 Australia

The world’s most-used search engine is also the biggest digital advertising platform, which drives results for marketers with search advertising. To maximise the ROI on ad spend, marketers must understand how to target keywords, interests and demographics to make use of Google’s powerful advertising products. Attendance at this event, you’ll learn how to target specific sets of keywords in the most effective ways; write ad copy that drives clicks and conversions; and find out how to leverage search intent to…

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Brilliant Digital Marketing

March 14
Hall Chadwick, Level 40, 2 Park Street
Sydney, NSW 2000 Australia

Learn digital marketing techniques to grow your business fast. This workshop is an opportunity to develop your digital marketing strategy with one of Australia’s most successful marketers, you will leave knowing how to leverage all the available channels and with a plan you can implement immediately. This event has been designed for any business owners and entrepreneurs who want to expand their business quickly and marketers or managers who want to learn how the most successful start- ups leverage digital…

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Creating & Distributing Smart Content for the Speed of Today

March 21 @ 9:00 am - 1:30 pm
Bentleys Perth, Level 3, 216 St Georges Terrace
Perth, WA 6000 Australia

Digital and social channels are becoming more complex, as the audiences we create content for are becoming more demanding and sophisticated. The imperative for today’s marketers is to not only create innovative content that connects brands with audiences in meaningful ways but to develop a content practice that is sustainable and generates proven business results.

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Digital Retail & FMCG Masterclass

March 21 @ 9:00 am - 1:00 pm
TBC Sydney, TBC
Sydney, New South Wales 2000 Australia

Attendance at this event will help senior management who work for retail and FMCG brands, how they can deploy the latest digital and social marketing tools and techniques to generate new business and retain loyal customers. Core themes range from search and social media strategies to data management, content marketing, mobile marketing and programmatic advertising.

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Digital Marketing Masterclass

March 21 @ 1:30 pm - 5:00 pm
TBC Sydney, TBC
Sydney, New South Wales 2000 Australia

This event combines succinct presentations with in-depth discussions with leading digital experts, the format allows you to focus on the topics that matter most to you. Core themes range from search and social media strategies to data management, content marketing, mobile marketing and programmatic advertising.

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Video Strategy Workshop

March 26
Aeona, Level 3, 1 Buckingham Street
Surry Hills, NSW 2010 Australia

This Video Strategy Workshop explores an insightful and revolutionary approach to strategically implementing video in your organisation. At this event you will learn: Increase brand awareness and conversion rate using the right videos Properly brief a videographer or your internal team to produce your content Design and implement a 12-month corporate video strategy to increase lead generation Identify content to produce 1 educational video a week for the next 52 weeks Identify the equipment you need to produce your own…

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May 2019

Sunset Marketing: Rebuilding Trust in Australia’s Banks

May 7 @ 6:00 pm - 8:00 pm

Trust in our banking and financial institutions is low in the wake of the Banking Royal Commission. How can marketing help to restore trust in these organisations? What new marketing strategies and tactics can be developed that will appeal to a wary and cynical audience. The AMI NSW Sunset Marketing event will feature a panel of experts to discuss the options available to banks and other financial institutions. They bring unique perspectives based on personal and industry experience.   Panel…

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B&T Changing the Ratio

May 30
Surry Hills

Changing the Ratio is B&T’s bold initiative to continue our mission of making equality and inclusion the norm in Australia’s communications industry and beyond. Changing the Ratio brings together spectacular speakers and industry pannellists. Attendees should walk away with practical tools, case studies and things to do right now that they can take back to their own organisation to drive equality, not only within their own businesses, but in the advertising they create. Our industry is in a unique position. Not only…

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