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DTSTART;VALUE=DATE:20220322
DTEND;VALUE=DATE:20220324
DTSTAMP:20260420T004148
CREATED:20220220T104318Z
LAST-MODIFIED:20220220T105604Z
UID:21185-1647907200-1648079999@marketing.com.au
SUMMARY:DigiMarCon Australia 2022
DESCRIPTION:DigiMarCon Australia 2022 is your chance to …\n\n\nExperience a safe and intimate gathering with marketing leaders and professionals in a clean and hygienic environment.\nHear from some of the most audacious and thought-provoking speakers in the digital marketing\, media and advertising industry.\nGain insight into emerging strategies\, the latest innovative technologies\, and best practices to move your business to the next level.\nNetwork with thought leaders\, collaborate with your peers and build your professional network.\n\n\n\nThe 4th annual DigiMarCon Australia\, the Premier Digital Marketing\, Media and Advertising Conference & Exhibition in Australia returns March 22nd to 23rd\, 2022 to the iconic Accor Stadium in Sydney\, Australia. Join your peers in-person or online for 2 days jam packed with digital marketing best practices\, latest trends\, practical solutions\, strategy and networking\, also check out the next generation of technology & innovation; Internet\, Mobile\, AdTech\, MarTech & SaaS Technology.\n\nBe a part of DigiMarCon Australia 2022 and discover how to thrive and succeed as a marketer in a rapidly evolving digital world. Top keynotes\, case studies\, strategy sessions\, networking and more in a safe and hygienic environment! See why people keep coming back year after year to this must-attend event! Register and secure your seat today. \nThis year’s edition will feature topics such as:\n\n\n\nAccount-Based Marketing\nBehavioral & Neuromarketing\nContent Marketing\nConversational Marketing\nConversion Rate Optimization\nData Science & Big Data\nEmail Marketing\nGeo-Targeting & Proximity Marketing\n\n\n\n\nGrowth Hacking\nInbound & Outbound Marketing\nInfluencer Marketing\nMobile Marketing\nNative & Contextual Advertising\nOmnichannel Marketing\nPaid Search Marketing\nPersonalization & Privacy\n\n\n\n\nPodcast & Webinar Marketing\nPR & Cause Marketing\nPredictive Analytics & Attribution\nProgrammatic Advertising\nSales & Marketing Automation\nSearch Engine Optimization\nShopper Marketing\nSmarketing & Customer Experience\n\n\n\n\nSocial Commerce\nSocial Media Marketing\nUI / UX Design\nUser-Generated Content\nVideo Marketing\nViral & Buzz Marketing\nVisual & Voice Search\nWeb Analytics
URL:https://marketing.com.au/event/digimarcon-australia-2022/
LOCATION:Sydney
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand,Communications,Conference,Content Marketing,Copywriting,Data,Design,Digital Marketing,eCommerce,Email marketing,Graphic Design,Market Research,Marketing,PPC,Public Relations,SEO,Social Media,Sydney,UX,Video,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20211025T080000
DTEND;TZID=Australia/Melbourne:20211027T170000
DTSTAMP:20260420T004148
CREATED:20210625T071611Z
LAST-MODIFIED:20211204T072951Z
UID:19683-1635148800-1635354000@marketing.com.au
SUMMARY:Gartner IT Symposium/Xpo™ 2021
DESCRIPTION:Guiding CIOs and IT executives to accelerate digital business \n\n\nLast year was a catalyst that brought digital business innovation to the forefront of organizations. CIOs and IT executives were at the core of driving that innovation. 2021 is the time to build on your momentum to enhance customer engagement\, generate new revenue and serve customers and citizens. \nDigital business acceleration is execution at speed and we’re your co-pilot. \nPrioritize what to accelerate\, unlock resources for digital investments\, make meaningful cultural changes and so much more. No matter where you are on your digital business acceleration journey\, we’re here to help you get to your destination faster — with confidence. \n\n\n\n\n\n\n\n\n\n\n\nLeading today and tomorrow \nCIOs demonstrated outstanding leadership in 2020. This year\, build from that experience to embrace new approaches to leadership and strategic decision making to lead in a dynamic world. \n\n\n\n\n\n\n\n\n\n\n\n\nInnovative technologies \nWhat’s next in a changing world? Leverage emerging technologies to help shape alternative work styles\, flexible supply chains and innovatively automated actions through artificial intelligence. \n\n\n\n\n\n\n\n\n\n\n\n\nBusiness continuity \nShape technology to respond to adversity. Discover digital business strategic planning tools and techniques to achieve business continuity.
URL:https://marketing.com.au/event/gartner-it-symposium-xpo-2021/
LOCATION:International Convention Centre Sydney\, Darling Drive\, Darling Harbour\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Sydney,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210930T080000
DTEND;TZID=Australia/Melbourne:20210930T170000
DTSTAMP:20260420T004148
CREATED:20210705T111901Z
LAST-MODIFIED:20211204T072953Z
UID:19786-1632988800-1633021200@marketing.com.au
SUMMARY:Retail Marketing Summit 2021
DESCRIPTION:The pandemic has reshaped how Australians engage with retail. Consumers are increasingly vocal about the qualities and standards they expect of brands\, and the tug of war between physical and online shopping continues to wage. The Mumbrella Retail Marketing Summit is where senior marketing leaders across FMCG and retail – plus the agencies they work with – come to discuss the trends and topics shaping the industry. The way retail brands communicate with consumers has fundamentally shifted – don’t miss your chance to navigate the path towards a new future of retail.
URL:https://marketing.com.au/event/retail-marketing-summit-2021/
LOCATION:Four Seasons Hotel Sydney\, 199 George Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210923T100000
DTEND;TZID=Australia/Melbourne:20210923T120000
DTSTAMP:20260420T004148
CREATED:20210705T113550Z
LAST-MODIFIED:20211204T072953Z
UID:19790-1632391200-1632398400@marketing.com.au
SUMMARY:Picture This: Mastering Instagram for Business
DESCRIPTION:As one of Australia’s fastest growing social networks of our decade\, Instagram has risen to the top of the content food chain\, and is constantly adding new features and tricks for you or your business to explore. \nInstagram is a content and storytelling haven with a community of engaged users\, ample features and unique DNA that allows you to creatively share in real-time. \nIn this workshop\, you will learn about best practices\, strategies and actionable steps to begin leveraging Instagram for your business\, project or even your personal life. \nPlease note: \nThis workshop is highly interactive with group activities and discussions throughout. To participate you will need to: \n\nHave your camera turned on for the entire session\nHave an accessible microphone\nBe in a quiet\, well-lit space with minimal distractions\nStrong internet connection\n\n\n\n\nTakeaways\n\n\nLearn the fundamentals of a successful Instagram account.\nIdentify what makes a good Instagram post and learn how to stand out.\nHow to find the right hashtags and when to use them.\nLearn about Instagram Stories and how to leverage yourself in this area.\nUse Insights to measure the success of your Instagram account.
URL:https://marketing.com.au/event/picture-this-mastering-instagram-for-business/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210910T080000
DTEND;TZID=Australia/Melbourne:20210910T170000
DTSTAMP:20260420T004148
CREATED:20210705T110639Z
LAST-MODIFIED:20211204T072952Z
UID:19776-1631260800-1631293200@marketing.com.au
SUMMARY:Internet Marketing Fundamentals Training in Sydney
DESCRIPTION:Marketing has changed dramatically over the last decade. Marketing is all about communicating\, and the Internet has completely changed the way people communicate. The Internet is a marketer”s dream come true\, especially with Social Media\, as you have a low cost marketing tool that can reach a large audience. \nInternet Marketing Fundamentals will provide your participants with a great set of skills to market your business online. Content is the king of Internet marketing\, and your participants will need to know how to utilize your great content. If you want your business to grow then your participants need to understand Internet Marketing Fundamentals. \nModule One: SWOT Analysis in Marketing \n●     Strength \n●     Weaknesses \n●     Opportunities \n●     Threats \n●     Case Study \n●     Module One: Review Questions \nModule Two: Marketing Research \n●     Consume All Media \n●     Finding the Right Price \n●     Product Development and Improvement \n●     Identify Your Target Audience \n●     Case Study \n●     Module Two: Review Questions \nModule Three: Real Time Marketing \n●     Dynamic Content \n●     Engagement Builds Followers \n●     Constant Readiness and Monitoring \n●     The Time the Place and the Media \n●     Case Study \n●     Module Three: Review Questions \nModule Four: Brand Management \n●     Every Interaction Counts \n●     Consistent Through all Media \n●     Unique Qualities \n●     Needs to be Actively Managed \n●     Case Study \n●     Module Four: Review Questions \nModule Five: Social Media (I) \n●     You are Building a Community \n●     A Personal Touch \n●     Brand Champions \n●     Make it Easy to Share \n●     Case Study \n●     Module Five: Review Questions \nModule Six: SEO Basics \n●     Relevant and Original Content \n●     Keywords \n●     Value Proposition \n●     Linking \n●     Case Study \n●     Module Six: Review Questions \nModule Seven: Social Media (II) \n●     Content is King \n●     Blog and Interact \n●     Webinars \n●     Constant Monitoring \n●     Case Study \n●     Module Seven: Review Questions \nModule Eight: Website Characteristics \n●     SEO Optimization \n●     Landing Page \n●     Analytics \n●     Mobile and Tablet Friendly \n●     Case Study \n●     Module Eight: Review Questions \nModule Nine: Capturing Leads \n●     Lead Management and Generation \n●     Give Something Away \n●     Quality vs. Quantity \n●     Capture Repeat Customers \n●     Case Study \n●     Module Nine: Review Questions \nModule Ten: Campaign Characteristics \n●     Tailored for Your Audience \n●     Use Powerful Words \n●     The 4 W’s of a Campaign \n●     Monitor and Tweak \n●     Case Study \n●     Module Ten: Review Questions \nModule Eleven: Wrapping Up \n●     Words from the Wise \n●     Review of Parking Lot \n●     Lessons Learned \n●     Completion of Action Plans and Evaluations \nLearning Objectives: \nAfter completing this course\, Individuals will be able to demonstrate their understanding of: \n●     SWOT Analysis in Marketing \n●     Marketing Research \n●     Real Time Marketing \n●     Brand Management \n●     Social Media (I) \n●     SEO Basics \n●     Social Media (II) \n●      Website Characteristics \n●     Capturing Leads \n●     Campaign Characteristics
URL:https://marketing.com.au/event/internet-marketing-fundamentals-training-in-sydney/
LOCATION:Regus – Sydney\, Regus – Sydney Circular Quay Level 34 AMP Tower\, 50 Bridge St\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210910
DTEND;VALUE=DATE:20210911
DTSTAMP:20260420T004148
CREATED:20210705T110903Z
LAST-MODIFIED:20211204T072953Z
UID:19778-1631232000-1631318399@marketing.com.au
SUMMARY:Social Media Course - Sydney live class
DESCRIPTION:A one-day social media training course providing strategic thinking and practical tips. Offered each month in Sydney’s East. It’s a live\, in-person workshop with an experienced educator. \nWe limit numbers and covid-safe rules apply\, including social distancing. \nHow we work  \nWe provide and use: \n\nexamples of best practice (small business and large)\nlive online demonstrations\nlearning resources you can use later (including videos)\na plain English approach to teaching (we avoid tech talk)\npractical exercises which focus on your business\n\nLearn more about how we work. \n  \n  \nWhat’s in the social media course?  \nThis is our popular all-in-one package – where we cover the key bases in a day. The key components of the course are: \n1. Big picture / strategic thinking\n\nthe key principles for success in the long run\nwhat you can learn from businesses using it well\nwhat you can expect to get out of social media\nwhere social media fits in with your overall marketing\nwhich social media platforms to use\n\n2. Key aspects of developing the major platforms\nFacebook \n\nhow to use Facebook for marketing your business\ntips for maximising the effectiveness of Facebook\nwhat to post on Facebook / what works best\nexamples of best practice (small business and large)\nan intro to Facebook advertising\nFacebook learning resources\n\nInstagram \n\nhow to use Instagram for marketing your business\ntips for maximising the effectiveness of Instagram\nwhat to post on Instagram / what works best\nexamples of best practice (small business and large)\nInstagram learning resources\n\nTwitter \n\nhow to use Twitter for marketing your business\ntips for maximising the effectiveness of Twitter\nwhat to tweet about / what works best\nan explanation of the key Twitter tools\nexamples of best practice (small business and large)\nTwitter learning resources\n\nLinkedin \n\nhow to use Linkedin for networking\, branding and B2B\ntips for maximising the effectiveness of Linkedin\nexamples of business people using Linkedin well\nLinkedin learning resources\n\nYouTube \n\nhow to use YouTube & videos for marketing your business\ntips for maximising the effectiveness of YouTube\ntypes of videos you can put on YouTube / what works best\nexamples of best practice (small business and large)\nYouTube learning resources\n\nBlogging \n\nhow to use blogging for marketing your business\ntips for maximising the effectiveness of your blog\nwhat to blog about / genres of blog posts\nexamples of best practice (small business and large)\nblogging learning resources\n\n3. Social media planning\n\nthe key elements of a social media plan\nprac session where we brainstorm content ideas\nthe steps to take you from ideas to plan to implementation\nhow to schedule content to platforms ahead of time\n\n4. Key issues\n\nhow to build and then interact with your community\nwhat to do about negative comments\nhow to measure ROI (return on investment)\n\n5. Starting and managing your time\n\nintro to social media sharing platforms\nhow to schedule platforms ahead of time\nhow to feed and interlink your social media and website\nother tips to help you save time\n\nWhy learn about social media marketing? \nThe cost to start social media platforms is free. The hidden cost is the time it takes to really get it working well – which makes it imperative you understand the principles for long-term success\, how successful players are using it\, and how you should be spending your own precious time. \nThose successful businesses have used social media to: \n\nlisten to what’s happening in the market\nbuild relationships with customers\nfocus attention on their brand’s strengths\nposition as a leader in their field and build brand value\nget themselves higher in google searches\ngenerate leads and opportunities\n\n 
URL:https://marketing.com.au/event/social-media-course-sydney-live-class/
LOCATION:Media School Studio – Sydney\, 335 Clovelly Road\, Clovelly\, NSW\, 2031\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Social Media,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210909
DTEND;VALUE=DATE:20210910
DTSTAMP:20260420T004148
CREATED:20210705T113332Z
LAST-MODIFIED:20211204T072953Z
UID:19788-1631145600-1631231999@marketing.com.au
SUMMARY:Mumbrella Publish Awards 2021
DESCRIPTION:Now in its 25th year\, the Mumbrella Publish Awards recognise the best work and talent across consumer\, B2B and custom publishing. This year it is back in full as the event returns to a live gala dinner to celebrate the industry’s top achievements. The last year has produced a significant amount of world-leading work and unearthed substantial talent. There is no better place to celebrate this than one of Australia’s most prestigious publishing awards\, whether you’re in editorial\, sales or marketing within the industry.
URL:https://marketing.com.au/event/mumbrella-publish-awards-2021/
LOCATION:Dolton House Sydney\, 3/181 Elizabeth St\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210903T170000
DTEND;TZID=Australia/Melbourne:20210903T190000
DTSTAMP:20260420T004148
CREATED:20210705T093852Z
LAST-MODIFIED:20211204T072949Z
UID:19770-1630688400-1630695600@marketing.com.au
SUMMARY:Communication Skills 1 Day Training in Sydney
DESCRIPTION:Communication skills are the most highly valued skills in today’s business environment. Successful professionals who add value to their companies communicate clearly\, accurately and effectively. Poor communication skills\, on the other hand\, restrict even the most talented professionals from getting ahead in the business world. \nCommunication Skills intensive is a cutting edge training program designed to help today’s business professionals take their communication skills and effectiveness to the next level. It immerses you into the most advanced and innovative communication techniques. \nYou will dive deep into the all forms of verbal\, non-verbal and written communication\, and come out with a developed sense of personal communication style that will help you to connect with\, communicate to\, and inspire people around you. The ability to communicate information accurately\, clearly and as intended\, is a vital life skill and something that should not be overlooked. It’s never too late to work on your communication skills and by doing so improve your quality of life. \nTarget Audience: \nThere is no Eligibility Criteria for this training\, anyone can attend this training \nLearning Objectives: \n\nScript yourself with clear\, compelling and well-developed messages that reflect your thinking .\nSpeak with vision and a logical structure that drives home your points.\nAnswer questions confidently.\nDevelop professional relationships and networks.\nCommunicate with empathy and compassion .\nInspire people by appealing to their emotions.\nMove from an informational to an inspirational and action oriented style when creating and delivering presentations.\nIntegrate effective slides into your presentations.\nBecome a more powerful leader and communicator by applying effective strategic planning and writing tactics for enhanced writing speed and fluency.
URL:https://marketing.com.au/event/communication-skills-1-day-training-in-sydney/
LOCATION:Regus – Sydney\, Regus – Sydney Circular Quay Level 34 AMP Tower\, 50 Bridge St\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210902T080000
DTEND;TZID=Australia/Melbourne:20210902T103000
DTSTAMP:20260420T004148
CREATED:20210705T110319Z
LAST-MODIFIED:20211204T072954Z
UID:19774-1630569600-1630578600@marketing.com.au
SUMMARY:Social Media Made Simple
DESCRIPTION:Facebook! Instagram! Tik Tok! One thing is for sure\, social media is here to stay. But with so many platforms out there\, how do you know which ones to use and how to harness their power? \nAt the Social Media Made Simple workshop we’ll step you through the options\, explain what they do\, and show you ways to utilise them as a mighty marketing tool for your business. \nWhat you will learn at this workshop\n• The role of social media in business today \n• What are the most popular platforms and how do they work together \n• Developing your online presence for your target market \n• Making an impact in a cluttered and competitive space \n• Keys to a successful social media and digital marketing strategy \n• How to engage with your audience through social media \n• Advertising on social media\, and when to use it
URL:https://marketing.com.au/event/social-media-made-simple/
LOCATION:Sydney\, NSW\, 2000
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Social Media,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210825T090000
DTEND;TZID=Australia/Melbourne:20210826T160000
DTSTAMP:20260420T004148
CREATED:20210705T230410Z
LAST-MODIFIED:20211204T072954Z
UID:19818-1629882000-1629993600@marketing.com.au
SUMMARY:TECHSPO Sydney 2021
DESCRIPTION:Where Business\, Tech and Innovation Collide in Sydney! \nTECHSPO Sydney 2021 is your chance to …\n– Experience a safe and intimate gathering with business professionals in a clean and hygienic environment.\n– Check out exhibitors showcasing the next generation of advances in technology & innovation.\n– Be inspired\, amazed and educated on how these evolving technologies will impact your business for greater growth.\n– Interact with technology enthusiasts\, build your network and collaborate with your peers. \nTECHSPO Sydney is a two-day technology expo returning August 25th to 26th\, 2021 to the iconic ANZ Stadium in Sydney\, Australia. TECHSPO Sydney brings together some of the best developers\, brands\, marketers\, technology providers\, designers\, innovators and evangelists looking to set the pace in our advanced world of technology. Watch exhibitors showcase the next generation of advances in technology & innovation\, including; Internet\, Mobile\, AdTech\, MarTech and SaaS technologies. Be prepared to be inspired\, amazed and educated on how these evolving technologies will impact your business for greater growth. \nAs part of TECHSPO Sydney is a limited attendance event\, DigiMarCon Australia 2021 Digital Marketing Conference. If the conference is where the learning\, theory and inspiration happens\, then the TECHSPO floor is where the testing\, networking and product interaction takes place.
URL:https://marketing.com.au/event/techspo-sydney-2021/
LOCATION:Sydney
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210825
DTEND;VALUE=DATE:20210827
DTSTAMP:20260420T004148
CREATED:20210705T230757Z
LAST-MODIFIED:20211204T072950Z
UID:19821-1629849600-1630022399@marketing.com.au
SUMMARY:DigiMarCon Australia 2021
DESCRIPTION:DigiMarCon Australia 2021 is your chance to …\n– Experience a safe and intimate gathering with marketing leaders and professionals in a clean and hygienic environment.\n– Hear from some of the most audacious and thought provoking speakers in the digital marketing\, media and advertising industry.\n– Gain insight into emerging strategies\, the latest innovative technologies\, and best practices to move your business to the next level.\n– Network with thought leaders\, collaborate with your peers and build your professional network. \nThe 4th annual DigiMarCon Australia\, the Premier Digital Marketing\, Media and Advertising Conference & Exhibition in Australia returns August 25th to 26th\, 2021 to the iconic ANZ Stadium in Sydney\, Australia. Join your peers in-person or online for 2-days jam packed with digital marketing best practices\, latest trends\, practical solutions\, strategy and networking\, also check out the next generation of technology & innovation; Internet\, Mobile\, AdTech\, MarTech & SaaS Technology. \nImmerse yourself in topics like digital strategy\, programmatic advertising\, web experience management\, usability / design\, mobile marketing & retargeting\, customer engagement\, user acquisition\, social media marketing\, targeting & optimization\, video marketing\, data science & big data\, web analytics & A/B testing\, email marketing\, content marketing\, conversion rate optimization\, search engine optimization\, paid search marketing\, geo-targeting\, predictive analysis & attribution\, growth hacking\, conversion rate optimization\, growth marketing tools\, marketing & sales automation\, sustainable growth strategies\, product marketing & UX / UI and much\, much more! \nAt DigiMarCon Australia 2021\, you will receive all the elements you need to achieve digital marketing success! Conventional thought will be challenged\, new ways of thinking will emerge\, and you will leave with your head\, notebooks and professional toolkit full of action items and ideas to lead and supercharge your agency / team / account to even greater success. \nBe a part of DigiMarCon Australia 2021 and discover how to thrive and succeed as a marketer in a rapidly evolving digital world. Top keynotes\, case studies\, strategy sessions\, networking and more in a safe and hygienic environment! \nSee why people keep coming back year after year to this must-attend event! Register and secure your seat today.
URL:https://marketing.com.au/event/digimarcon-australia-2021/
LOCATION:ANZ Stadium\, Edwin Flack Avenue\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,SEO,Social Media,Sydney,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210818T080000
DTEND;TZID=Australia/Melbourne:20210819T170000
DTSTAMP:20260420T004148
CREATED:20210625T072516Z
LAST-MODIFIED:20211204T072949Z
UID:19686-1629273600-1629392400@marketing.com.au
SUMMARY:Advertising Week APAC
DESCRIPTION:2 Days\, 50+ Speakers\, 30 Seminars & Workshops \n\n\nAdvertising Week APAC returns this August for a hybrid learning experience. \nHosted in Sydney\, Australia\, AWAPAC will unite the advertising community in person and virtually for inspiring thought leadership\, curated networking events and a celebration of brand excellence. \nAWAPAC is purpose-built to bring the marketing\, media\, technology and creative industries together to drive change. Providing unrivaled content with skill-building presentations\, insightful keynotes\, and thought-provoking debates\, AWAPAC will give you the tools and insights to elevate your career. \n\n\n\n\n\nThe Innovation Factory\nPresenting the home for brands and marketers\, culture and transformation.\n\n\n\n\n\n\n\n\n\n\nThe Tech Lab\nDiscussing all things AdTech\, MarTech\, Machines and Automation.\n\n\n\n\n\n\n\n\n\n\nThe Creative Showcase\nUncover how marketers can win big in the media\, sport and entertainment worlds.
URL:https://marketing.com.au/event/advertising-week-apac/
LOCATION:Sydney
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210721
DTEND;VALUE=DATE:20210723
DTSTAMP:20260420T004148
CREATED:20210523T072839Z
LAST-MODIFIED:20210529T024126Z
UID:19425-1626825600-1626998399@marketing.com.au
SUMMARY:Online Retailer Conference & Expo
DESCRIPTION:Online Retailer Conference & Expo is the #1 meeting destination for the ecommerce industry to access the relevant strategic insights\, solutions\, technologies and connections that make a positive difference to your business in 2021 and beyond – no matter what stage of online retail you are in. \n\n\n\n\n\n\n\n\n2600+ Professionals | 110 Speakers | 5 Stages | 120 Exhibitors | 6 Content Streams\n\n\n\n\n\n\n\n\nCONFERENCE\n\n\n\nThe largest online retail conference in Australia\, featuring insights\, case studies and panel discussions from leading local and international retailers. \n\n\n\n\n\nEXPO\n\n\n\nEcommerce tailored education\, networking events and a wide variety of solution providers for retailers of all sizes to learn and connect to achieve their goals. \n\n\n\n\n\nORIAS\n\n\n\nThe original and most sought after awards night in the industry\, bringing together all retailers to celebrate the excellence in online retail throughout the year. ​ \n\n\nWho Attends\n\n\n\nOnline Retailer is the industry’s number one meeting place\, bringing together a diverse mix of attendees across digital\, retail\, technology\, marketing\, and ecommerce across a variety of industries: \n\n\n\n\n\nFashion and Apparel\nPersonal and Recreational Goods\nB2B Services\nToys\, Electronics\, Games\nDaily Deals and Marketplaces\nHomewares and Appliances\nMedia\, IT\, Finance and Services\nGroceries and Liquor\nDepartment and Variety Stores
URL:https://marketing.com.au/event/online-retailer-conference-expo/
LOCATION:ICC Sydney\, 14 Darling Drive\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,eCommerce,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210713
DTEND;VALUE=DATE:20210716
DTSTAMP:20260420T004148
CREATED:20210410T054630Z
LAST-MODIFIED:20210410T092208Z
UID:19028-1626134400-1626393599@marketing.com.au
SUMMARY:Mumbrella360: Reimagined
DESCRIPTION:Mumbrella360 returns in a reimagined way in 2021. With a focus on local challenges and opportunities delivered by Australia’s leading industry thinkers\, Mumbrella360: Reimagined will deliver knowledge and networking opportunities that you need to make the most of the year ahead. Whether you’re brand\, agency or media-side\, this is an event not to be missed. \nIn order to ensure that as many people can experience Mumbrella360 as possible in a COVID-safe manner\, the event will be split across three venues in Sydney’s CBD. Delegates can choose a venue to attend based on their interests\, while also accessing sessions from other venues virtually via the on demand platform. \nEarly Bird tickets available until May 7.
URL:https://marketing.com.au/event/mumbrella360-reimagined/
LOCATION:Sydney\, NSW\, 2000
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Brand,Conference,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210311
DTEND;VALUE=DATE:20210312
DTSTAMP:20260420T004148
CREATED:20210124T045325Z
LAST-MODIFIED:20210410T092340Z
UID:18282-1615420800-1615507199@marketing.com.au
SUMMARY:Programmatic Summit 2021
DESCRIPTION:Into its 8th year\, the Summit is firmly established as ANZ’s Programmatic Industry Showcase. It’s the largest gathering of ANZ’s programmatic industry\, and we’re delighted to announce that the Programmatic Summit takes place in March 2021\, Sydney. \n  \nThe unstoppable rise of programmatic advertising has been well documented. As advertising dollars continue to flow towards automated buying and selling of ad inventory\, brands\, agencies\, publishers and ad tech vendors need to ensure they are across the industry trends\, challenges\, and opportunities that underpin the programmatic market. \n  \nProgrammatic advertising enables greater marketing performance\, transparency\, and ROI for marketing budgets. However despite the huge opportunity that programmatic promises\, there is a significant knowledge gap and in some cases misunderstanding surrounding the topic. Join the sharpest minds in the industry at the Programmatic Summit 2021\, Australia & New Zealand’s #1 programmatic advertising conference. \n  \nTopics will cover all aspects of programmatic advertising and the summit will provide insights into how this fast moving industry is evolving. It’s a must-attend event for both buy side & sell side executives within the media and advertising industry.
URL:https://marketing.com.au/event/programmatic-summit-2021/
LOCATION:Hyatt Regency Sydney\, 161 Sussex Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Brand,Digital Marketing,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200324
DTEND;VALUE=DATE:20200326
DTSTAMP:20260420T004148
CREATED:20200107T112527Z
LAST-MODIFIED:20200808T045551Z
UID:14779-1585008000-1585180799@marketing.com.au
SUMMARY:CX Symposium 2020
DESCRIPTION:The 7th annual Customer 360 Symposium\, encompassing both the CX Symposium and the Customer Insights Symposium\, will bring together over 220 of the leading minds in creating customer-obsessed strategy across CX\, marketing and insights in ANZ’s enterprise organisations. This year’s event will delve deeper into customer strategy than ever before\, through inspiring international keynote presentations and local case studies.
URL:https://marketing.com.au/event/cx-symposium-2020/
LOCATION:Crowne Plaza Hunter Valley\, 430 Wine Country Dr\,\, Lovedale\, NSW\, 2325\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200324
DTEND;VALUE=DATE:20200326
DTSTAMP:20260420T004148
CREATED:20200107T112309Z
LAST-MODIFIED:20200808T045551Z
UID:14777-1585008000-1585180799@marketing.com.au
SUMMARY:Customer Insights Symposium 2020
DESCRIPTION:The 7th annual Customer 360 Symposium\, encompassing both the CX Symposium and the Customer Insights Symposium\, will bring together over 220 of the leading minds in creating customer-obsessed strategy across CX\, marketing and insights in ANZ’s enterprise organisations. This year’s event will delve deeper into customer strategy than ever before\, through inspiring international keynote presentations and local case studies.
URL:https://marketing.com.au/event/customer-insights-symposium-2020/
LOCATION:Crowne Plaza Hunter Valley\, 430 Wine Country Dr\,\, Lovedale\, NSW\, 2325\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200305
DTEND;VALUE=DATE:20200306
DTSTAMP:20260420T004148
CREATED:20200107T111945Z
LAST-MODIFIED:20200222T051655Z
UID:14773-1583366400-1583452799@marketing.com.au
SUMMARY:Programmatic Summit 2020 Sydney
DESCRIPTION:Join the sharpest minds in the industry at the Programmatic Summit 2020\, Australia & New Zealand’s #1 programmatic advertising conference. \nThe Programmatic Summit takes place in March 2020\, Melbourne (3rd March) & Sydney (5th March). Topics will cover all aspects of programmatic advertising and the summit will provide insights into how this fast moving industry is evolving. It’s a must-attend event for both buy side & sell side executives within the media and advertising industry.
URL:https://marketing.com.au/event/programmatic-summit-2020-sydney/
LOCATION:Doltone House\, Hyde Park\, Sydney\, SYD\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200227
DTEND;VALUE=DATE:20200228
DTSTAMP:20260420T004148
CREATED:20191220T232319Z
LAST-MODIFIED:20200222T051655Z
UID:14605-1582761600-1582847999@marketing.com.au
SUMMARY:The Future of TV Advertising Sydney
DESCRIPTION:Future TV Advertising Forum Sydney returns in February\, asking whether we are heading for a media effectiveness and brand health crisis\, fuelled by short-termism (including cost cutting) and sub-optimal planning. We will debate the future of ad-funded broadcast in Australia and look at all the tools TV can employ to make TV better measured\, traded\, targeted and data-led.
URL:https://marketing.com.au/event/the-future-of-tv-advertising-sydney/
LOCATION:Doltone House\, Hyde Park\, Sydney\, SYD\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200226T080000
DTEND;TZID=Australia/Melbourne:20200227T170000
DTSTAMP:20260420T004148
CREATED:20200105T094415Z
LAST-MODIFIED:20200222T051655Z
UID:14710-1582704000-1582822800@marketing.com.au
SUMMARY:Forward Marketing Summit Sydney 2020
DESCRIPTION:Forward Marketing Summit is Australia’s leading conference where the greatest innovators of marketing\, data and technology converge! Our previous Sydney events have proved extremely popular\, and the 2020 summit will be bigger than ever – as we bring together over 300 digital marketers\, data scientists\, analysts\, developers and product leaders. \nTogether\, they will share best practices of how to leverage data to supercharge the marketing function\, build scalable data infrastructures\, optimise marketing tech stacks and much more! \nOur previous attendees come from globally-renowned companies of sectors including Banking\, Computing\, Electronics\, News Media\, Retail\, Pharmaceutical and many more… \nSo\, you are guaranteed to hear an incredible range of perspectives and insights from a dynamic range of industries – register now and join us there!
URL:https://marketing.com.au/event/forward-marketing-summit-sydney-2020/
LOCATION:International Convention Centre Sydney\, Darling Drive\, Darling Harbour\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200215
DTEND;VALUE=DATE:20200216
DTSTAMP:20260420T004148
CREATED:20191228T053433Z
LAST-MODIFIED:20201002T042139Z
UID:14635-1581724800-1581811199@marketing.com.au
SUMMARY:Digital Marketing Training - One Day Master Class
DESCRIPTION:LEARN DIGITAL MARKETING IN A ONE DAY NORTH SYDNEY MASTERCLASS. \nCover all important aspects of digital marketing in one day\, at a convenient North Sydney CBD location or via Webinar. \nSuitable for business owners or employees looking to accelerate their digital marketing knowledge. \nLearn directly from Michael Verghios\, a worldwide Digital Marketing thought leader\, who has run the largest global websites e.g Dell.com North America. \nSmall workshop environment to ensure high tutor attention\, and tailor the day to your needs. \nTHE DAY’S CONTENT INCLUDES \nUnderstanding your audience: Demographics & Building a Reporting Framework. \nLaunching a website: choosing web platforms\, domain names\, hosting. \nSEO: Maximise FREE traffic from Search Engines using Audits\, Tools and Techniques. \nPaid Search: Google Search Ads\, Google Shopping\, Bing Ads. \nWeb Analytics: Conversion Rate Optimisation\, Google Analytics. Building and testing killer landing pages. Site Structure. \nDisplay & Retargeting: Google Display Network\, Biddable Media on Adroll. \nSocial Media Community Building & Content Marketing: Facebook Ads\, Hootsuite\, Social Calendars\, Article Development\, Canva & More. \nEmail marketing: Mailchimp campaigns and automation. \nShopping Engines\, Affiliate Networks & Couponing sites: eBay\, Amazon\, Ozbargain\, Commission Factory
URL:https://marketing.com.au/event/digital-marketing-training-one-day-master-class-2/
LOCATION:Sydney
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200210T090000
DTEND;TZID=Australia/Melbourne:20200210T170000
DTSTAMP:20260420T004148
CREATED:20190818T015202Z
LAST-MODIFIED:20191020T054257Z
UID:14098-1581325200-1581354000@marketing.com.au
SUMMARY:Online Marketing Sydney Conference
DESCRIPTION:Prosperity Media are happy to announce that we will be running a Online Marketing Conference on the 10th of February 2020 in Sydney. \nWho is the conference going to be for? \n– SEO’s of any level – Entry\, Mid\, Advanced.\n– Digital Marketing Managers\n– PPC Managers\n– Business Owners looking to grow website traffic.\n– Affiliate Marketers\n– eCommerce Managers\n– Growth Hackers \nWhat will you learn from this event? \n\nActionable tips for SEO campaigns you can implement.\nGrowth hacks which have lead to exponential growth.\nActionable PPC advice.\nContent Marketing tactics.\nTime management advice and information.\nTips & strategies from successful Australian Agency owners.\nAll advice is from people who are working on these strategies day in day out we have selected speakers who can provide highly actionable advice for the audience. We want to have you attending this event and leaving with countless new ideas\, strategy and tactics.\n\nConfirmed Speakers – \n\nJared Codling – Founder New Hack Every Week and top growth hacker\nBernard Huang Co-founder of Clearscope & Twitchmetrics (USA)\nMatt Diggity – Diggity Marketing & Authority Builders (Thailand/USA)\nKate Toon – Founder Recipe for SEO Success\nCraig Campbell – SEO & Affiliate Marketing Expert (Scotland)\nDennis Graham – PPC Specialist\nLouisa Dahl – CEO Interactive Minds\nJames Norquay – SEO Director\nJeff Deutsch – SEO & Growth Marketing (USA)\nWill Wang – Growth Labz\nRay Corcoran – Time Management Expert\nRichard Brus – Founder SERPworx plugin & SEO Professional.\nDejan Mladenovski – Technical SEO\nPeter Mead – Founder of SEO Melbourne Meetup & SEO Professional\nWoj Kwaski – Founder Kwasi\nJames Richardson – Founder Optimising
URL:https://marketing.com.au/event/online-marketing-sydney-conference/
LOCATION:Amora Hotel\, 11 Jamison St Level 2\, 20 Hutchinson Street\, Level 2\, 20 Hutchinson Street\, Sydney\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200203
DTEND;VALUE=DATE:20200205
DTSTAMP:20260420T004148
CREATED:20200105T094143Z
LAST-MODIFIED:20200222T051724Z
UID:14707-1580688000-1580860799@marketing.com.au
SUMMARY:Marketing Analytics Symposium - Sydney (MASS)
DESCRIPTION:Advances in marketing analytics are transforming the world of marketing. The Marketing Analytics Symposium – Sydney (MASS) will bring together business leaders\, analysts and practice orientated marketing scholars from around the world to discuss cutting edge research in marketing analytics. \nFeaturing top industry practitioners and world renowned academics on the speaker panel\, including: \n• Steven Scheeler\, Omniscient Neurotechnology\, McKinsey and Company\, former CEO of Facebook (Australia and New Zealand)\n• Andy Lark\, Group Lark\n• Kshira Saagar\, Global Fashion Group\n• Jason Tonelli\, Performics Australia\n• Vijay Solanki\, The B’old INtern\n• Willem Paling\, IAG\n• Joel Trethowan\, Alchemy One\n• Ayelet Israeli\, Harvard Business School\n• Abhishek Borah\, INSEAD\n• Harald J. van Heerde\, UNSW \nAnd many more! \nLearn how data and analytics will affect: \n\+ Online Retailing + Above-the-line promotions + Online promotion + Customer Experience + Customer Communication Analytics + Sales Forecasting + AI and Marketing Analytics + Omnichannel Acquisition + more! + \n20% DISCOUNT off Day One ticket available (full price at $595)\nQuote promo code MAR20
URL:https://marketing.com.au/event/marketing-analytics-symposium-sydney-mass/
LOCATION:Pier One Sydney Harbour\, 11 Hickson Road\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200129
DTEND;VALUE=DATE:20200201
DTSTAMP:20260420T004148
CREATED:20191228T052932Z
LAST-MODIFIED:20200222T051724Z
UID:14626-1580256000-1580515199@marketing.com.au
SUMMARY:ANZ Influencer\, Millennial and Growth Hacking Marketing Forum
DESCRIPTION:In this new age of customer experience\, marketing professionals need to continuously evolve and adopt strategic differentiators to gain a competitive edge for their brands against the ultra-competitive landscape. Three key strategies have been repeatedly emphasized as what can set the leaders apart from the laggards: Influencer\, Millennial and Growth Hacking. With the Internet and social media platforms like Instagram\, Facebook and YouTube\, consumers have unlimited freedom and choice over the content they wish to view\, creating a huge problem for brands. Influencer marketing\, while not a new concept\, has made its way to the forefront of the marketing game and could offer a solution to this problem. Twitter estimates that the influencer marketing industry can hit $10 billion by 2020 and more brands are hopping on the influencer marketing train. \nUnderstanding your need to build your capabilities to serve the next generation customers\, Clariden Global cordially invites you to the inaugural ANZ Influencer\, Millennial and Growth Hacking Marketing Forum: Powerful Strategies to Reach the Largest and Most Influential Generation of Customer this coming January. Join the global gathering of marketing\, communications and CX experts and thought leaders in the region to better understand\, incorporate and devise successful and strategic customer-centric strategies. This event is carefully researched and crafted with the most desired and unparalleled insights on influencer\, millennial and growth hacking marketing that will help you ignite a successful transformation. \nMark 29 – 31 January 2020 on your calendar and book your seat now! Join us in harnessing the promising potential of the ANZ Influencer\, Millennial and Growth Hacking Marketing Forum by tapping into the expertise of marketing\, communications and CX professionals with leading case studies and proven solutions. We look forward to welcoming you!
URL:https://marketing.com.au/event/anz-influencer-millennial-and-growth-hacking-marketing-forum/
LOCATION:Hilton Sydney\, 488 George Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200118T080000
DTEND;TZID=Australia/Melbourne:20200118T170000
DTSTAMP:20260420T004148
CREATED:20191228T053116Z
LAST-MODIFIED:20200722T233902Z
UID:14629-1579334400-1579366800@marketing.com.au
SUMMARY:Create a Content Marketing Strategy in One Day
DESCRIPTION:Content marketing solves customer problems through engaging with valuable content. And it’s consistently the most popular approach in marketing\, with 1 in 5 professionals using it as their number one approach ( Smart Insights\, January 2018). \nSo why is everyone talking about content marketing; and how do I use it to achieve marketing success for my business? \nIn this full day bootcamp you’ll get your hands dirty using popular content marketing tools\, approaches and trends; developing and presenting an end-to-end content marketing plan – from developing marketing objectives\, social media campaigns\, through to measuring effectiveness. During the day\, you will deep dive into current tools and updates on emerging content marketing trends. \nThis workshop would suit you if you’re new to content marketing and want to make a splash with practical takeaways on the day. You’ll have support from an experienced Marketing Instructor to work through your ideas and shape your lean marketing plan you can use in the real world.
URL:https://marketing.com.au/event/create-a-content-marketing-strategy-in-one-day/
LOCATION:General Assembly Sydney\, Level 2\, 1 Market Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200118
DTEND;VALUE=DATE:20200119
DTSTAMP:20260420T004148
CREATED:20191228T053310Z
LAST-MODIFIED:20201002T042224Z
UID:14631-1579305600-1579391999@marketing.com.au
SUMMARY:Digital Marketing Training - One Day Master Class
DESCRIPTION:LEARN DIGITAL MARKETING IN A ONE DAY NORTH SYDNEY MASTERCLASS.\n\n\n\nCover all important aspects of digital marketing in one day\, at a convenient North Sydney CBD location or via Webinar.\nSuitable for business owners or employees looking to accelerate their digital marketing knowledge.\nLearn directly from Michael Verghios\, a worldwide Digital Marketing thought leader\, who has run the largest global websites e.g Dell.com North America.\nSmall workshop environment to ensure high tutor attention\, and tailor the day to your needs.\n\nTHE DAY’S CONTENT INCLUDES\n\nUnderstanding your audience: Demographics & Building a Reporting Framework.\nLaunching a website: choosing web platforms\, domain names\, hosting.\nSEO: Maximise FREE traffic from Search Engines using Audits\, Tools and Techniques.\nPaid Search: Google Search Ads\, Google Shopping\, Bing Ads.\nWeb Analytics: Conversion Rate Optimisation\, Google Analytics. Building and testing killer landing pages. Site Structure.\nDisplay & Retargeting: Google Display Network\, Biddable Media on Adroll.\nSocial Media Community Building & Content Marketing: Facebook Ads\, Hootsuite\, Social Calendars\, Article Development\, Canva & More.\nEmail marketing: Mailchimp campaigns and automation.\nShopping Engines\, Affiliate Networks & Couponing sites: eBay\, Amazon\, Ozbargain\, Commission Factory
URL:https://marketing.com.au/event/digital-marketing-training-one-day-master-class/
LOCATION:Sydney
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200113T080000
DTEND;TZID=Australia/Melbourne:20200113T170000
DTSTAMP:20260420T004148
CREATED:20191228T053946Z
LAST-MODIFIED:20200222T051738Z
UID:14642-1578902400-1578934800@marketing.com.au
SUMMARY:Blast Off Workshop (Sydney)
DESCRIPTION:Many business owners struggle with marketing. Yet they know that marketing is necessary in order to grow their businesses. There is so much information available\, it can be overwhelming to try and stay up to date with what’s working right now. \nThe Blast Off marketing workshop was created by successful entrepreneurs to share with you how to map out a one-page marketing plan for your business to have more clarity\, focus and direction. \nThe job of your marketing is not to be annoying\, sleazy or convincing. The purpose of marketing is to be educational\, engaging and attractive. You want your marketing to bring a constant flow of customers to your business so you can avoid the crazy cashflow rollercoaster!
URL:https://marketing.com.au/event/blast-off-workshop-sydney/
LOCATION:Basic Bananas Headquarters\, Northen Beaches\, Sydney\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200109T183000
DTEND;TZID=Australia/Melbourne:20200109T203000
DTSTAMP:20260420T004148
CREATED:20191117T012111Z
LAST-MODIFIED:20201002T055100Z
UID:14480-1578594600-1578601800@marketing.com.au
SUMMARY:Customer Journey Mapping
DESCRIPTION:About This Class\nConsumer empathy. It’s the key to successful product strategy\, design\, and marketing. Through it\, we find unanswered questions\, unmet needs\, and idea­ catalysing behaviours. But building a business\, product\, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behaviour\, organically generates habitual engagement\, and promotes a profitable viral cycle\, we must first understand the consumer journey. \nThis workshop with introduce you to the core concept and practice of capturing a consumer journey map so that you may better empathise and design for them. It will cover the key research methods\, and outputs from the process for quality product design to occur. \nYou will leave equipped with the approach\, tools\, and knowledge to successfully employ consumer journey mapping in a range of scenarios requiring an empathetic understanding across time. \n\n\nTakeaways\nParticipants of this workshop will learn: \n\nWhat\, Where\, Who\, How and Why about Customer Journey Maps\nGuidelines to creating a simple but effective Customer Journey Map\nIndustry examples and Journey Map template you can use yourself\nUsing and unlocking value of Customer Journey Maps\nApplied design approach examples from real life business case studies you can apply immediately
URL:https://marketing.com.au/event/customer-journey-mapping-january-9/
LOCATION:General Assembly Sydney\, Level 2\, 1 Market Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20191219
DTEND;VALUE=DATE:20191220
DTSTAMP:20260420T004148
CREATED:20191117T011810Z
LAST-MODIFIED:20200222T051739Z
UID:14475-1576713600-1576799999@marketing.com.au
SUMMARY:Google Analytics Bootcamp | December 19
DESCRIPTION:About This Workshop\nGoogle Analytics is the most commonly used web analytics tool in the world today. Though by only using the default settings\, most users aren’t utilising the platform to its fullest extent. \nHaving a detailed understanding of Google Analytics gives you the ability to create accurate reports\, extract insights from data\, and effectively track\, manage\, and attribute ROI for your marketing campaigns. \nIn this 6-hour bootcamp\, you’ll learn how to take full advantage of the Google Analytics platform. You’ll get an overview of the best ways to properly set up and manage your account\, increase the quality of the data you collect\, and conduct tests to improve conversion rates. \nLunch will be provided\, including vegetarian options. If you have any dietary requirements\, please email them to sydney@generalassemb.ly at least 48 hours before class commences. \nGood things come to those who learn  – GA. Students who take this workshop and then subsequently enrol in GA’s Digital Marketing part-time course will receive a tuition credit towards the course equal to what they paid for this workshop. \n\n\nTakeaways\n\nIn-depth understanding of how Google Analytics can improve the student’s web business.\nGain an in-depth understanding of how web analytics relates to business KPIs.\nLearn how lean analytics applies to web analytics through smarter reporting.\nLearn how to use the analytics tools for faster actionable insights.\nLearn how to tag marketing campaigns so they can be tracked in Google Analytics.\n\n\n\n\nPreparation\nA laptop is required for this workshop\n\nGeneral familiarity with the Google Analytics platform\nAccess to a Google Analytics account for your company or website (otherwise Google has a demo account that you can use)\nOptional: Access to Google Search Console (formerly called Webmaster Tools) and / or Google AdWords
URL:https://marketing.com.au/event/google-analytics-bootcamp-december-19/
LOCATION:General Assembly Sydney\, Level 2\, 1 Market Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,SEO,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191218T080000
DTEND;TZID=Australia/Melbourne:20191218T170000
DTSTAMP:20260420T004148
CREATED:20191117T011926Z
LAST-MODIFIED:20200222T051739Z
UID:14478-1576656000-1576688400@marketing.com.au
SUMMARY:Content Marketing For Beginners | December 18
DESCRIPTION:About This Class\nContent Marketing has become the biggest buzzword in digital marketing\, but very few people really know how to integrate content into their brand in a cohesive\, strategic\, and optimised way. \nIn this class\, we’ll cover the need-to-know aspects of creating and executing a content marketing plan\, from creating a style guide to setting an editorial calendar\, to measuring performance. \nThe goal: you walk away with a clear picture of what content can do for your brand\, and what you can do to get started using it. \n\n\nTakeaways\n\nLearn how and why producing original content can benefit your brand\nLearn how to create continuous\, unique content that both engages readers and achieves your business goals\nLearn the three steps to approaching content strategy:\n\nWhat type of content should your brand create?\nHow should you speak to your customers/readers?\nHow do you create a map/plan for your content?\n\n\n\n\n\nPreparation\n\nSome knowledge of marketing is helpful\, but not required\nLaptops not necessary\, slides will be made available to attendants.
URL:https://marketing.com.au/event/content-marketing-for-beginners-december-18/
LOCATION:General Assembly Sydney\, Level 2\, 1 Market Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Sydney
END:VEVENT
END:VCALENDAR