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DTSTART;VALUE=DATE:20200215
DTEND;VALUE=DATE:20200216
DTSTAMP:20260420T034113
CREATED:20191228T053433Z
LAST-MODIFIED:20201002T042139Z
UID:14635-1581724800-1581811199@marketing.com.au
SUMMARY:Digital Marketing Training - One Day Master Class
DESCRIPTION:LEARN DIGITAL MARKETING IN A ONE DAY NORTH SYDNEY MASTERCLASS. \nCover all important aspects of digital marketing in one day\, at a convenient North Sydney CBD location or via Webinar. \nSuitable for business owners or employees looking to accelerate their digital marketing knowledge. \nLearn directly from Michael Verghios\, a worldwide Digital Marketing thought leader\, who has run the largest global websites e.g Dell.com North America. \nSmall workshop environment to ensure high tutor attention\, and tailor the day to your needs. \nTHE DAY’S CONTENT INCLUDES \nUnderstanding your audience: Demographics & Building a Reporting Framework. \nLaunching a website: choosing web platforms\, domain names\, hosting. \nSEO: Maximise FREE traffic from Search Engines using Audits\, Tools and Techniques. \nPaid Search: Google Search Ads\, Google Shopping\, Bing Ads. \nWeb Analytics: Conversion Rate Optimisation\, Google Analytics. Building and testing killer landing pages. Site Structure. \nDisplay & Retargeting: Google Display Network\, Biddable Media on Adroll. \nSocial Media Community Building & Content Marketing: Facebook Ads\, Hootsuite\, Social Calendars\, Article Development\, Canva & More. \nEmail marketing: Mailchimp campaigns and automation. \nShopping Engines\, Affiliate Networks & Couponing sites: eBay\, Amazon\, Ozbargain\, Commission Factory
URL:https://marketing.com.au/event/digital-marketing-training-one-day-master-class-2/
LOCATION:Sydney
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200210T090000
DTEND;TZID=Australia/Melbourne:20200210T170000
DTSTAMP:20260420T034113
CREATED:20190818T015202Z
LAST-MODIFIED:20191020T054257Z
UID:14098-1581325200-1581354000@marketing.com.au
SUMMARY:Online Marketing Sydney Conference
DESCRIPTION:Prosperity Media are happy to announce that we will be running a Online Marketing Conference on the 10th of February 2020 in Sydney. \nWho is the conference going to be for? \n– SEO’s of any level – Entry\, Mid\, Advanced.\n– Digital Marketing Managers\n– PPC Managers\n– Business Owners looking to grow website traffic.\n– Affiliate Marketers\n– eCommerce Managers\n– Growth Hackers \nWhat will you learn from this event? \n\nActionable tips for SEO campaigns you can implement.\nGrowth hacks which have lead to exponential growth.\nActionable PPC advice.\nContent Marketing tactics.\nTime management advice and information.\nTips & strategies from successful Australian Agency owners.\nAll advice is from people who are working on these strategies day in day out we have selected speakers who can provide highly actionable advice for the audience. We want to have you attending this event and leaving with countless new ideas\, strategy and tactics.\n\nConfirmed Speakers – \n\nJared Codling – Founder New Hack Every Week and top growth hacker\nBernard Huang Co-founder of Clearscope & Twitchmetrics (USA)\nMatt Diggity – Diggity Marketing & Authority Builders (Thailand/USA)\nKate Toon – Founder Recipe for SEO Success\nCraig Campbell – SEO & Affiliate Marketing Expert (Scotland)\nDennis Graham – PPC Specialist\nLouisa Dahl – CEO Interactive Minds\nJames Norquay – SEO Director\nJeff Deutsch – SEO & Growth Marketing (USA)\nWill Wang – Growth Labz\nRay Corcoran – Time Management Expert\nRichard Brus – Founder SERPworx plugin & SEO Professional.\nDejan Mladenovski – Technical SEO\nPeter Mead – Founder of SEO Melbourne Meetup & SEO Professional\nWoj Kwaski – Founder Kwasi\nJames Richardson – Founder Optimising
URL:https://marketing.com.au/event/online-marketing-sydney-conference/
LOCATION:Amora Hotel\, 11 Jamison St Level 2\, 20 Hutchinson Street\, Level 2\, 20 Hutchinson Street\, Sydney\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200203
DTEND;VALUE=DATE:20200205
DTSTAMP:20260420T034113
CREATED:20200105T094143Z
LAST-MODIFIED:20200222T051724Z
UID:14707-1580688000-1580860799@marketing.com.au
SUMMARY:Marketing Analytics Symposium - Sydney (MASS)
DESCRIPTION:Advances in marketing analytics are transforming the world of marketing. The Marketing Analytics Symposium – Sydney (MASS) will bring together business leaders\, analysts and practice orientated marketing scholars from around the world to discuss cutting edge research in marketing analytics. \nFeaturing top industry practitioners and world renowned academics on the speaker panel\, including: \n• Steven Scheeler\, Omniscient Neurotechnology\, McKinsey and Company\, former CEO of Facebook (Australia and New Zealand)\n• Andy Lark\, Group Lark\n• Kshira Saagar\, Global Fashion Group\n• Jason Tonelli\, Performics Australia\n• Vijay Solanki\, The B’old INtern\n• Willem Paling\, IAG\n• Joel Trethowan\, Alchemy One\n• Ayelet Israeli\, Harvard Business School\n• Abhishek Borah\, INSEAD\n• Harald J. van Heerde\, UNSW \nAnd many more! \nLearn how data and analytics will affect: \n\+ Online Retailing + Above-the-line promotions + Online promotion + Customer Experience + Customer Communication Analytics + Sales Forecasting + AI and Marketing Analytics + Omnichannel Acquisition + more! + \n20% DISCOUNT off Day One ticket available (full price at $595)\nQuote promo code MAR20
URL:https://marketing.com.au/event/marketing-analytics-symposium-sydney-mass/
LOCATION:Pier One Sydney Harbour\, 11 Hickson Road\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200129
DTEND;VALUE=DATE:20200201
DTSTAMP:20260420T034113
CREATED:20191228T052932Z
LAST-MODIFIED:20200222T051724Z
UID:14626-1580256000-1580515199@marketing.com.au
SUMMARY:ANZ Influencer\, Millennial and Growth Hacking Marketing Forum
DESCRIPTION:In this new age of customer experience\, marketing professionals need to continuously evolve and adopt strategic differentiators to gain a competitive edge for their brands against the ultra-competitive landscape. Three key strategies have been repeatedly emphasized as what can set the leaders apart from the laggards: Influencer\, Millennial and Growth Hacking. With the Internet and social media platforms like Instagram\, Facebook and YouTube\, consumers have unlimited freedom and choice over the content they wish to view\, creating a huge problem for brands. Influencer marketing\, while not a new concept\, has made its way to the forefront of the marketing game and could offer a solution to this problem. Twitter estimates that the influencer marketing industry can hit $10 billion by 2020 and more brands are hopping on the influencer marketing train. \nUnderstanding your need to build your capabilities to serve the next generation customers\, Clariden Global cordially invites you to the inaugural ANZ Influencer\, Millennial and Growth Hacking Marketing Forum: Powerful Strategies to Reach the Largest and Most Influential Generation of Customer this coming January. Join the global gathering of marketing\, communications and CX experts and thought leaders in the region to better understand\, incorporate and devise successful and strategic customer-centric strategies. This event is carefully researched and crafted with the most desired and unparalleled insights on influencer\, millennial and growth hacking marketing that will help you ignite a successful transformation. \nMark 29 – 31 January 2020 on your calendar and book your seat now! Join us in harnessing the promising potential of the ANZ Influencer\, Millennial and Growth Hacking Marketing Forum by tapping into the expertise of marketing\, communications and CX professionals with leading case studies and proven solutions. We look forward to welcoming you!
URL:https://marketing.com.au/event/anz-influencer-millennial-and-growth-hacking-marketing-forum/
LOCATION:Hilton Sydney\, 488 George Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200118T080000
DTEND;TZID=Australia/Melbourne:20200118T170000
DTSTAMP:20260420T034113
CREATED:20191228T053116Z
LAST-MODIFIED:20200722T233902Z
UID:14629-1579334400-1579366800@marketing.com.au
SUMMARY:Create a Content Marketing Strategy in One Day
DESCRIPTION:Content marketing solves customer problems through engaging with valuable content. And it’s consistently the most popular approach in marketing\, with 1 in 5 professionals using it as their number one approach ( Smart Insights\, January 2018). \nSo why is everyone talking about content marketing; and how do I use it to achieve marketing success for my business? \nIn this full day bootcamp you’ll get your hands dirty using popular content marketing tools\, approaches and trends; developing and presenting an end-to-end content marketing plan – from developing marketing objectives\, social media campaigns\, through to measuring effectiveness. During the day\, you will deep dive into current tools and updates on emerging content marketing trends. \nThis workshop would suit you if you’re new to content marketing and want to make a splash with practical takeaways on the day. You’ll have support from an experienced Marketing Instructor to work through your ideas and shape your lean marketing plan you can use in the real world.
URL:https://marketing.com.au/event/create-a-content-marketing-strategy-in-one-day/
LOCATION:General Assembly Sydney\, Level 2\, 1 Market Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200118
DTEND;VALUE=DATE:20200119
DTSTAMP:20260420T034113
CREATED:20191228T053310Z
LAST-MODIFIED:20201002T042224Z
UID:14631-1579305600-1579391999@marketing.com.au
SUMMARY:Digital Marketing Training - One Day Master Class
DESCRIPTION:LEARN DIGITAL MARKETING IN A ONE DAY NORTH SYDNEY MASTERCLASS.\n\n\n\nCover all important aspects of digital marketing in one day\, at a convenient North Sydney CBD location or via Webinar.\nSuitable for business owners or employees looking to accelerate their digital marketing knowledge.\nLearn directly from Michael Verghios\, a worldwide Digital Marketing thought leader\, who has run the largest global websites e.g Dell.com North America.\nSmall workshop environment to ensure high tutor attention\, and tailor the day to your needs.\n\nTHE DAY’S CONTENT INCLUDES\n\nUnderstanding your audience: Demographics & Building a Reporting Framework.\nLaunching a website: choosing web platforms\, domain names\, hosting.\nSEO: Maximise FREE traffic from Search Engines using Audits\, Tools and Techniques.\nPaid Search: Google Search Ads\, Google Shopping\, Bing Ads.\nWeb Analytics: Conversion Rate Optimisation\, Google Analytics. Building and testing killer landing pages. Site Structure.\nDisplay & Retargeting: Google Display Network\, Biddable Media on Adroll.\nSocial Media Community Building & Content Marketing: Facebook Ads\, Hootsuite\, Social Calendars\, Article Development\, Canva & More.\nEmail marketing: Mailchimp campaigns and automation.\nShopping Engines\, Affiliate Networks & Couponing sites: eBay\, Amazon\, Ozbargain\, Commission Factory
URL:https://marketing.com.au/event/digital-marketing-training-one-day-master-class/
LOCATION:Sydney
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200113T080000
DTEND;TZID=Australia/Melbourne:20200113T170000
DTSTAMP:20260420T034113
CREATED:20191228T053946Z
LAST-MODIFIED:20200222T051738Z
UID:14642-1578902400-1578934800@marketing.com.au
SUMMARY:Blast Off Workshop (Sydney)
DESCRIPTION:Many business owners struggle with marketing. Yet they know that marketing is necessary in order to grow their businesses. There is so much information available\, it can be overwhelming to try and stay up to date with what’s working right now. \nThe Blast Off marketing workshop was created by successful entrepreneurs to share with you how to map out a one-page marketing plan for your business to have more clarity\, focus and direction. \nThe job of your marketing is not to be annoying\, sleazy or convincing. The purpose of marketing is to be educational\, engaging and attractive. You want your marketing to bring a constant flow of customers to your business so you can avoid the crazy cashflow rollercoaster!
URL:https://marketing.com.au/event/blast-off-workshop-sydney/
LOCATION:Basic Bananas Headquarters\, Northen Beaches\, Sydney\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200109T183000
DTEND;TZID=Australia/Melbourne:20200109T203000
DTSTAMP:20260420T034113
CREATED:20191117T012111Z
LAST-MODIFIED:20201002T055100Z
UID:14480-1578594600-1578601800@marketing.com.au
SUMMARY:Customer Journey Mapping
DESCRIPTION:About This Class\nConsumer empathy. It’s the key to successful product strategy\, design\, and marketing. Through it\, we find unanswered questions\, unmet needs\, and idea­ catalysing behaviours. But building a business\, product\, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behaviour\, organically generates habitual engagement\, and promotes a profitable viral cycle\, we must first understand the consumer journey. \nThis workshop with introduce you to the core concept and practice of capturing a consumer journey map so that you may better empathise and design for them. It will cover the key research methods\, and outputs from the process for quality product design to occur. \nYou will leave equipped with the approach\, tools\, and knowledge to successfully employ consumer journey mapping in a range of scenarios requiring an empathetic understanding across time. \n\n\nTakeaways\nParticipants of this workshop will learn: \n\nWhat\, Where\, Who\, How and Why about Customer Journey Maps\nGuidelines to creating a simple but effective Customer Journey Map\nIndustry examples and Journey Map template you can use yourself\nUsing and unlocking value of Customer Journey Maps\nApplied design approach examples from real life business case studies you can apply immediately
URL:https://marketing.com.au/event/customer-journey-mapping-january-9/
LOCATION:General Assembly Sydney\, Level 2\, 1 Market Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20191219
DTEND;VALUE=DATE:20191220
DTSTAMP:20260420T034113
CREATED:20191117T011810Z
LAST-MODIFIED:20200222T051739Z
UID:14475-1576713600-1576799999@marketing.com.au
SUMMARY:Google Analytics Bootcamp | December 19
DESCRIPTION:About This Workshop\nGoogle Analytics is the most commonly used web analytics tool in the world today. Though by only using the default settings\, most users aren’t utilising the platform to its fullest extent. \nHaving a detailed understanding of Google Analytics gives you the ability to create accurate reports\, extract insights from data\, and effectively track\, manage\, and attribute ROI for your marketing campaigns. \nIn this 6-hour bootcamp\, you’ll learn how to take full advantage of the Google Analytics platform. You’ll get an overview of the best ways to properly set up and manage your account\, increase the quality of the data you collect\, and conduct tests to improve conversion rates. \nLunch will be provided\, including vegetarian options. If you have any dietary requirements\, please email them to sydney@generalassemb.ly at least 48 hours before class commences. \nGood things come to those who learn  – GA. Students who take this workshop and then subsequently enrol in GA’s Digital Marketing part-time course will receive a tuition credit towards the course equal to what they paid for this workshop. \n\n\nTakeaways\n\nIn-depth understanding of how Google Analytics can improve the student’s web business.\nGain an in-depth understanding of how web analytics relates to business KPIs.\nLearn how lean analytics applies to web analytics through smarter reporting.\nLearn how to use the analytics tools for faster actionable insights.\nLearn how to tag marketing campaigns so they can be tracked in Google Analytics.\n\n\n\n\nPreparation\nA laptop is required for this workshop\n\nGeneral familiarity with the Google Analytics platform\nAccess to a Google Analytics account for your company or website (otherwise Google has a demo account that you can use)\nOptional: Access to Google Search Console (formerly called Webmaster Tools) and / or Google AdWords
URL:https://marketing.com.au/event/google-analytics-bootcamp-december-19/
LOCATION:General Assembly Sydney\, Level 2\, 1 Market Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,SEO,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191218T080000
DTEND;TZID=Australia/Melbourne:20191218T170000
DTSTAMP:20260420T034113
CREATED:20191117T011926Z
LAST-MODIFIED:20200222T051739Z
UID:14478-1576656000-1576688400@marketing.com.au
SUMMARY:Content Marketing For Beginners | December 18
DESCRIPTION:About This Class\nContent Marketing has become the biggest buzzword in digital marketing\, but very few people really know how to integrate content into their brand in a cohesive\, strategic\, and optimised way. \nIn this class\, we’ll cover the need-to-know aspects of creating and executing a content marketing plan\, from creating a style guide to setting an editorial calendar\, to measuring performance. \nThe goal: you walk away with a clear picture of what content can do for your brand\, and what you can do to get started using it. \n\n\nTakeaways\n\nLearn how and why producing original content can benefit your brand\nLearn how to create continuous\, unique content that both engages readers and achieves your business goals\nLearn the three steps to approaching content strategy:\n\nWhat type of content should your brand create?\nHow should you speak to your customers/readers?\nHow do you create a map/plan for your content?\n\n\n\n\n\nPreparation\n\nSome knowledge of marketing is helpful\, but not required\nLaptops not necessary\, slides will be made available to attendants.
URL:https://marketing.com.au/event/content-marketing-for-beginners-december-18/
LOCATION:General Assembly Sydney\, Level 2\, 1 Market Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20191212
DTEND;VALUE=DATE:20191213
DTSTAMP:20260420T034113
CREATED:20190414T005909Z
LAST-MODIFIED:20190414T031450Z
UID:13490-1576108800-1576195199@marketing.com.au
SUMMARY:IAB Christmas Celebration - Sydney
DESCRIPTION:Join us on Thursday\, 12 December 2019 for a few Christmas drinks in celebration of a great year of collaboration\, as we look back over the year in review\, celebrate our wins for 2019 and discuss where the industry is going in 2020.
URL:https://marketing.com.au/event/iab-christmas-celebration-sydney/
LOCATION:PwC Sydney\, Darling Park Tower 2\, 201 Sussex Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:Dinner,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191203T093000
DTEND;TZID=Australia/Melbourne:20191203T163000
DTSTAMP:20260420T034113
CREATED:20191020T053739Z
LAST-MODIFIED:20201002T001547Z
UID:14357-1575365400-1575390600@marketing.com.au
SUMMARY:Writing for the web one-day short course – Sydney
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers: \n– how to write short\, sharp and snappy sentences\n– creating great headlines and intros\n– formatting to improve readability\n– using links and subheads properly\n– search engine optimisation (SEO) tips\n– improving email newsletters/EDMs\n– writing for social media\n– usability and accessibility tips. \nOnly 10 places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-one-day-short-course-sydney-2/
LOCATION:Sydney\, Sydney\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20191126
DTEND;VALUE=DATE:20191128
DTSTAMP:20260420T034113
CREATED:20190922T055412Z
LAST-MODIFIED:20191020T054257Z
UID:14254-1574726400-1574899199@marketing.com.au
SUMMARY:Media Communications Week
DESCRIPTION:The Media Communications Week\, being held at Novotel Sydney Central from 26 – 28 November 2019 brings to you two extraordinary programmes under one roof; the 4th Communications Leadership Forum and the 2nd Social Media Leadership Forum. \nDeveloped together with senior communications and social media professionals from leading international and national brands\, this two practical programmes are not to be missed. With powerful keynote presentations\, insightful case studies\, and interactive group discussions; these events will address the real-world challenges and opportunities being faced by communications and social media leaders in today’s digitally connected world.
URL:https://marketing.com.au/event/media-communications-week/
LOCATION:Novotel Sydney Central\, 169-179 Thomas Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Social Media,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191122T180000
DTEND;TZID=Australia/Melbourne:20191122T200000
DTSTAMP:20260420T034113
CREATED:20190922T060526Z
LAST-MODIFIED:20191020T054257Z
UID:14258-1574445600-1574452800@marketing.com.au
SUMMARY:B&T Awards 2019
DESCRIPTION:As our industry continues to evolve apace\, the B&T Awards remains Australia and New Zealand’s benchmark for effective creative marketing communications. \nJudged by more than 100 of Australia’s most experienced marketers\, 36 categories cover the full gamut of the communications discipline. And of course\, the highly coveted Grand Prix Award highlights one agency making the biggest impact on how this game is played. \nHeld in Sydney on November 22\, it is the perfect night to celebrate a year of hard work and to recharge your batteries for another year ahead.
URL:https://marketing.com.au/event/bt-awards-2019/
LOCATION:The Venue\, Alexandria\, SYD\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Award,Sydney
ORGANIZER;CN="B&T":MAILTO:emma(at)bandt.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191112T180000
DTEND;TZID=Australia/Melbourne:20191112T210000
DTSTAMP:20260420T034113
CREATED:20190922T033147Z
LAST-MODIFIED:20191020T054257Z
UID:14222-1573581600-1573592400@marketing.com.au
SUMMARY:SEMrush Australian Search Awards
DESCRIPTION:The SEMrush Australian Search Awards will be proudly presented by industry leaders at a gala dinner at Sydney Opera House on November 12\, 2019. Companies that have significantly improved their online presence in Australia in the past 18 months are welcome to enter. The awards are now open for entry\, and the deadline for submissions is 6 September 2019. \nThis year’s awards feature more than 20 categories\, and entries are open to anyone in the marketing sector in Australia and New Zealand\, including those working for brands and agencies. \nThe judging panel includes Lyndon Barnett (Vodafone)\, Shefali Joshi (Monash University)\, Jeremy Cabral (Finder) and Jeremy Brook (Deliveroo) – all esteemed senior executives in the marketing\, advertising\, digital and search space from Australia and all over the world. The award finalists and winners will be selected after a rigorous two-stage judging process\, including pre-scoring to determine the finalists and a judging meeting\, where entries will be discussed and evaluated in detail to decide the winning entries. A shortlist of finalists will be announced on 9 October.
URL:https://marketing.com.au/event/semrush-australian-search-awards/
LOCATION:Sydney Opera House
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Award,Content Marketing,SEO,Social Media,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20191107
DTEND;VALUE=DATE:20191108
DTSTAMP:20260420T034113
CREATED:20190922T033922Z
LAST-MODIFIED:20191020T054258Z
UID:14226-1573084800-1573171199@marketing.com.au
SUMMARY:Brilliant Digital Marketing with Mark Baartse\, CMO at Showpo
DESCRIPTION:Learn digital marketing techniques to grow your business fast at low cost. This condensed workshop is an opportunity to develop your digital marketing strategy with one of Australia’s most successful marketers. Leave knowing how to leverage all the available channels and with a plan you can implement immediately. \nYou will develop: \n\nA content marketing plan; use videos\, blogs and social content to acquire and retain customers. An understanding of different social channels\, which are right for your business and learn techniques to measure the impact of social campaigns.\nAn understanding of how to create a measurement framework to optimise the success of all your digital marketing activities.\nThe ability to setup a data marketing strategy which can capture and utilise customer data to create more meaningful customer experiences\, and to utilise that data to create ongoing leads and sales at a low cost.\nThe ability to use marketing techniques such as SEO\, SEM\, display and remarketing to attract new customers.\nA deep understanding of who your customers are and how to optimise your online experience to increase your conversion and response rates.\n\nAbout the instructor: \nMark Baartse is Chief Marketing Officer at fashion eCommerce success Showpo. Mark has used a broad range of digital marketing strategies to help almost double Showpo’s sales in 12 months. The company has over 2.3 million social followers and makes millions in revenue via each of search\, Facebook\, email\, and more. Prior to Showpo\, Mark worked for and consulted to a wide range of companies ranging from start-ups to large international corporates including Microsoft\, Officeworks\, Woolworths\, Vodafone\, Allianz\, and many more. \n 
URL:https://marketing.com.au/event/brilliant-digital-marketing-with-mark-baartse-cmo-at-showpo/
LOCATION:Sydney\, Sydney\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191106T080000
DTEND;TZID=Australia/Melbourne:20191106T170000
DTSTAMP:20260420T034113
CREATED:20190414T010300Z
LAST-MODIFIED:20190414T031450Z
UID:13495-1573027200-1573059600@marketing.com.au
SUMMARY:IAB Digital Ad Ops Conference - Sydney
DESCRIPTION:Join the IAB on Wednesday\, 6 November 2019 for Digital Ad Ops in Sydney\, one of the most hotly anticipated conferences in the digital advertising industry for 2019. \n\n\n\n\n\nAd Ops will cover local and global trends affecting the online advertising industry from an AdOp and TechOps perspective; an engaging panel discussion on considerations and options for developing your career in Ops and an inspirational working panel of senior tech ops industry experts delivering best practice presentations on critical topics.
URL:https://marketing.com.au/event/iab-digital-ad-ops-conference-sydney/
LOCATION:PwC Sydney\, Darling Park Tower 2\, 201 Sussex Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:Advertising,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20191031
DTEND;VALUE=DATE:20191101
DTSTAMP:20260420T034113
CREATED:20190922T034427Z
LAST-MODIFIED:20191020T054258Z
UID:14230-1572480000-1572566399@marketing.com.au
SUMMARY:Social Media Marketing Bootcamp: Get Your Campaign Into Shape
DESCRIPTION:This is a very practical one-day bootcamp to support entrepreneurs\, business owners and marketing managers run effective marketing campaigns on Facebook\, Instagram\, YouTube and LinkedIn. The first hour (9 – 10am) is optional and is spent with Tim either optimizing your Facebook ads manager account or setting up your Facebook Business Manager account for the first time. From 10am\, you’ll learn the latest trends and techniques for Facebook\, Instagram\, YouTube and LinkedIn and create best-practice advertising content. You’ll learn to build audiences and set up an advanced customer funnel using retargeting techniques with the Facebook Pixel\, Custom Audiences and Lookalike Audiences. This workshop is limited to 12 spots so Tim can work with each participant to develop a social media plan for their business and ensure you develop the skills and knowledge to implement immediately.
URL:https://marketing.com.au/event/social-media-marketing-bootcamp-get-your-campaign-into-shape/
LOCATION:Sydney\, NSW\, 2000
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191029T080000
DTEND;TZID=Australia/Melbourne:20191029T170000
DTSTAMP:20260420T034113
CREATED:20190414T010421Z
LAST-MODIFIED:20190414T031508Z
UID:13497-1572336000-1572368400@marketing.com.au
SUMMARY:MeasureUp 2019
DESCRIPTION:As digital advertising investment has increased to represent over half of the total ad market in Australia in FY 2018\, accurately measuring its impact is more important than ever. The MeasureUp conference\, the only measurement focussed conference in Australia\, will look at the latest ways to assess digital ad effectiveness. Hear local and international speakers discussing ways of measuring both the opportunities available for advertisers and the impact of their investments. \nWhether that’s the revenue component\, the audience measurement\, the challenge of ROI\, measurement across media or measurement of the digital value chain\, it’s never been a more critical topic for the industry. \nSo\, on Tuesday October 25\, 2019\, IAB Australia will hold its annual measurement conference\, MeasureUp\, at PwC in Sydney. \nAs the body\, at the heart of independent measurement\, the IAB is bringing together the smartest brains on the topic both locally and from overseas to shed light and provide perspective. The conference will help shape digital and cross-media measurement in the Australian market for the next 12 months. \nHow do you and your business MeasureUp?
URL:https://marketing.com.au/event/measureup-2019/
LOCATION:PwC Sydney\, Darling Park Tower 2\, 201 Sussex Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:Advertising,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20191022
DTEND;VALUE=DATE:20191024
DTSTAMP:20260420T034113
CREATED:20190922T032751Z
LAST-MODIFIED:20191020T054415Z
UID:14220-1571702400-1571875199@marketing.com.au
SUMMARY:StartCon 2019
DESCRIPTION:For startups\, entrepreneurs\, investors\, marketers\, and corporate innovation teams. \nAustralia’s largest startup and growth conference is the cornerstone event for the community. \nNow in it’s 10th year\, StartCon has gone from strength to strength\, selling out nine years in row and delivering exceptional value. \nGet actionable insights from the world’s best to help accelerate your company through highly-measurable growth and marketing tactics. \nThe two-day conference will feature world-famous keynote speakers from some of the largest companies in the world\, 750+ startups\, 160+ expo floor\, networking events\, Pitch for $1 Million competition & hackathon.
URL:https://marketing.com.au/event/startcon-2019-2/
LOCATION:Royal Randwick Racecourse\, The Ballroom\, Level 2\, Alison Road\, Randwick\, NSW\, 2031\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20191010
DTEND;VALUE=DATE:20191011
DTSTAMP:20260420T034113
CREATED:20190922T061423Z
LAST-MODIFIED:20201002T040726Z
UID:14263-1570665600-1570751999@marketing.com.au
SUMMARY:Modern Marketing Summit
DESCRIPTION:Get ready to hear the best brand and agency marketers discussing the hottest industry topics – all on one stage and all focused on programmatic. In a single day\, MMS Sydney will change the way you think about modern marketing and programmatic innovations while uncovering new trends\, technologies\, and case studies to propel your strategy further. \nPrepare for a full day of compelling content\, extraordinary speakers and networking opportunities of a lifetime. At this intimate\, invitation-only event\, we will hear from CEO’s\, CMO’s\, and CDO’s from top brands and agencies on the hottest topics facing programmatic today.
URL:https://marketing.com.au/event/modern-marketing-summit-2/
LOCATION:Doltone House\, Hyde Park\, Sydney\, SYD\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191008T080000
DTEND;TZID=Australia/Melbourne:20191008T110000
DTSTAMP:20260420T034113
CREATED:20190922T063130Z
LAST-MODIFIED:20201002T052118Z
UID:14273-1570521600-1570532400@marketing.com.au
SUMMARY:Commercial Acumen for Digital Sales - IAB Workshop
DESCRIPTION:The IAB is running a commercial acumen workshop for sales people within publisher and ad tech organisations. The basics of business seem simple: sales minus costs equals profit. However\, in the 21st Century businesses are constantly creating innovative\, fascinating ways of making money. In this IAB session\, we will investigate the fascinating business strategies of companies in advertising and beyond. \nUnderstanding these traditional and disruptive business models is a crucial skill for anyone who wants to be successful in the advertising industry. \nYou’ll learn the 3 building blocks that make up any business model and how to quickly chunk down and analyze a client’s business model. Plus\, you’ll be able to show how what you do affects your company’s bottom line. \n\nLearn a framework to quickly analyze businesses and their business models\nLearn the key terms\, metrics and commercial language in advertising companies\nIdentify ways in which your role can affect an organization’s commercial success\n\nThe workshop will be run by industry veteran Rob Pyne who runs Realizer\, a training & facilitation company specializing in decision-making\, management and productivity and it suitable for people with approximately 2-5 years sales experience. The workshop is free for people who work in IAB member companies but limited to 3 people from any one organisation.
URL:https://marketing.com.au/event/commercial-acumen-for-digital-sales-iab-workshop-2/
LOCATION:Facebook\, Level 41\, Tower 2\, 200 Barangaroo Avenue\, Barangaroo\, SYD\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191002T093000
DTEND;TZID=Australia/Melbourne:20191002T163000
DTSTAMP:20260420T034113
CREATED:20190922T032235Z
LAST-MODIFIED:20191020T054325Z
UID:14217-1570008600-1570033800@marketing.com.au
SUMMARY:Sub-Editing and Proofreading One-Day Short Course
DESCRIPTION:Who can benefit from this sub-editing and proofreading workshop? \nThis subbing course will help anyone improve their editing skills\, regardless of whether they’re new to editing or are an experienced editor who wants a refresher. \nPeople who usually attend are often involved in: \n\ncommunications\npublishing\njournalism\nmarketing\npublic relations (PR)\nblogging.\n\nTaught by a former Sydney Morning Herald editor\, this practical course covers: \n\ntightening sentences\nwriting in the active voice\nusing positive phrasing\nwriting strong intros\nconnecting paragraphs\nmaking sure the lead isn’t buried\nrestructuring articles\ngrammar and punctuation tips\nmaintaining consistency\nfact checking\nproofreading mark-up symbols\nwriting strong headlines for both print and online\n\nOnly nine places are available to ensure every participant receives personalised attention. \nEditing exercises are included throughout the class so you can immediately practise what you’ve learnt. \nHandbooks and certificates will be handed out to each participant.
URL:https://marketing.com.au/event/sub-editing-and-proofreading-one-day-short-course/
LOCATION:North Sydney Training Rooms\, Level 2\, 80 Mount Street\, North Sydney\, NSW\, 2060\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190917T080000
DTEND;TZID=Australia/Melbourne:20190917T170000
DTSTAMP:20260420T034113
CREATED:20190602T092403Z
LAST-MODIFIED:20190602T092702Z
UID:13724-1568707200-1568739600@marketing.com.au
SUMMARY:RESET 2019
DESCRIPTION:RESET 2019 showcases an exciting program specially curated to provoke\, challenge and inspire marketers to reset their thinking for the year ahead. Attended by CMOs and their senior marketing teams representing some of Australia’s biggest brands and advertisers\, RESET is considered the must attend event of the year on the marketing calendar. \nOur first speakers announced include Aussie expat Greg Creed\, CEO\, Yum! Brands\, Inc. (USA); Brian Wieser\, Global President\, Business Intelligence\, GroupM (USA)\, and Sarah Ritchie\, founder of AM-Insider.com and the author of “How to Wrestle an Octopus: an agency account manager’s guide to pretty much everything” (NZ). Stay tuned for more exciting announcements.
URL:https://marketing.com.au/event/reset-2019/
LOCATION:Royal Randwick Racecourse\, The Ballroom\, Level 2\, Alison Road\, Randwick\, NSW\, 2031\, Australia
CATEGORIES:Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190828T090000
DTEND;TZID=Australia/Melbourne:20190828T160000
DTSTAMP:20260420T034113
CREATED:20190224T055555Z
LAST-MODIFIED:20190310T093046Z
UID:13217-1566982800-1567008000@marketing.com.au
SUMMARY:TECHSPO Sydney 2019
DESCRIPTION:Where Business\, Tech and Innovation Collide in Sydney! \nTECHSPO Sydney 2019 is a two-day technology expo taking place August 28th to 29th\, 2019 at the ANZ Stadium in Sydney\, Australia. TECHSPO Sydney brings together some of the best developers\, brands\, marketers\, technology providers\, designers\, innovators and evangelists looking to set the pace in our advanced world of technology. Watch exhibitors showcase the next generation of advances in technology & innovation\, including; Internet\, Mobile\, AdTech\, MarTech and SaaS technologies. Be prepared to be inspired\, amazed and educated on how these evolving technologies will impact your business for greater growth. \nAs part of TECHSPO Sydney is a limited attendance event\, DigiMarCon Australia 2019 Digital Marketing Conference (https://digimarconaustralia.com). If the conference is where the learning\, theory and inspiration happens\, then the TECHSPO floor is where the testing\, networking and product interaction takes place.
URL:https://marketing.com.au/event/techspo-sydney-2019/
LOCATION:ANZ Stadium\, Edwin Flack Avenue\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Types,Conference,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190828T080000
DTEND;TZID=Australia/Melbourne:20190830T170000
DTSTAMP:20260420T034113
CREATED:20190602T092044Z
LAST-MODIFIED:20190815T091516Z
UID:13721-1566979200-1567184400@marketing.com.au
SUMMARY:ANZ Service Design Forum
DESCRIPTION:Join the global gathering of key thought-leaders in service design and UX to incorporate and design successful and strategic customer-centric services. This event is carefully researched and crafted with the most desired and unparalleled insights on service design and design thinking that will help you ignite a successful transformation. \nJoin us in harnessing the promising potential of the ANZ Service Design Forum by tapping into the expertise of key leaders in service design and UX with leading case studies and proven solutions. Walk away a significantly more confident and capable Service Design leader\, with a greater ability to affect change and disruption within your organization to boost your customer-centricity.
URL:https://marketing.com.au/event/anz-service-design-forum/
LOCATION:Sofitel Sydney Wentworth Hotel\, 61-101 Philip Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190828
DTEND;VALUE=DATE:20190830
DTSTAMP:20260420T034113
CREATED:20190731T094518Z
LAST-MODIFIED:20201008T045517Z
UID:13997-1566950400-1567123199@marketing.com.au
SUMMARY:CXO Leaders Australia
DESCRIPTION:28 – 29 August 2019\, Sydney\nJoin Australia’s leading CMOs\, CDOs\, Heads of Customer at the CXO Leaders Summit Australia\, the country’s leading Marketing event. The CXO Leaders Summit Australia is invitation only and intended for Australia’s most senior marketing and customer experience leaders to gather for a strategic two day event in order to exchange knowledge and interact as one over a range of important issues facing the industry. The one-to-one meetings with leading supplier companies will also provide a wealth of knowledge and offer opportunities for all attending delegates\, while the informal networking sessions promise to create a unique interactive forum. \n7th Annual CXO Leaders Summit Australia being held on the 28th-29th August at the Hilton Hotel. \nFor more information visit: http://www.cxoleaders.com.au
URL:https://marketing.com.au/event/cxo-leaders-australia-2/
LOCATION:Hilton Sydney\, 488 George Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Sydney
ATTACH;FMTTYPE=image/png:https://marketing.com.au/wp-content/uploads/2019/07/CXO-Leaders-Australia.png
ORGANIZER;CN="Media Corp International":MAILTO:jennifer(at)mediacorpinternational.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190821T080000
DTEND;TZID=Australia/Melbourne:20190821T170000
DTSTAMP:20260420T034113
CREATED:20190414T010551Z
LAST-MODIFIED:20190414T031450Z
UID:13499-1566374400-1566406800@marketing.com.au
SUMMARY:Mobile Council Event
DESCRIPTION:Join IAB Australia and our Mobile Advertising Council on Wednesday\, 21 August 2019 as we discuss key topics in the Australian mobile advertising landscape.
URL:https://marketing.com.au/event/mobile-council-event/
LOCATION:PwC Sydney\, Darling Park Tower 2\, 201 Sussex Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:Advertising,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190821
DTEND;VALUE=DATE:20190822
DTSTAMP:20260420T034113
CREATED:20190804T053839Z
LAST-MODIFIED:20191020T054326Z
UID:14025-1566345600-1566431999@marketing.com.au
SUMMARY:Digital Nexts: AI\, AR\, Automation & IoT
DESCRIPTION:This August we’re exploring the world of nexts! \nWhat’s next for the world of the consumer undoubtedly means a shift for marketers and brands alike as they adjust and optimise their efforts towards the new channels and tech adorned by their customers. \nAt this event\, we’ll be exploring five up and coming tech-driven consumer shifts\, and how you can prepare and indeed thrive with the rise of the machines. \nHere are just some of the topics our speakers will be discussing: \n\nFive tech trends underpinning consumer shifts for the years to come\nThe role Augmented Reality will play in brand social storytelling\nHow brands are using Robotics & Cognitive Automation to interact with their customers\nWhat new technology can we expect to be part of our everyday lives\nHow technology is driving brands to rethink how they engage with consumer and B2B brands
URL:https://marketing.com.au/event/digital-nexts-ai-ar-automation-iot/
LOCATION:General Assembly Sydney\, Level 2\, 1 Market Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190815T180000
DTEND;TZID=Australia/Melbourne:20190815T200000
DTSTAMP:20260420T034113
CREATED:20190728T015351Z
LAST-MODIFIED:20191020T054326Z
UID:13956-1565892000-1565899200@marketing.com.au
SUMMARY:The Challenges and Future of Marketing
DESCRIPTION:The Department of Marketing\, Macquarie Business School invites you to their upcoming showcase where you’ll deep-dive into the future of marketing and discuss whether traditional marketing is being consigned to the strategy bin\, and question what value marketing has in contributing to the contemporary organisation and customer in an increasingly challenging business environment. Meet some of the most successful marketers in town and hear from them about how they help local and global organisations in developing and improving their way to engage valuable prospects and generate the best possible returns from the business. \nJoin us and hear from industry leaders on the challenges marketers need to be prepared and trained for. You are welcome to ask questions from our industry panellists\, network with speakers and your Macquarie University alumni and academics. Following the panel discussion you’ll have the opportunity to ask our industry experts and academics your marketing questions. Or we can raise them for you\, just submit your questions and thoughts below. \nIf you’re driven to become a highly sought-after business and marketing professional\, a postgraduate Marketing degree from Macquarie Business School may be the key! Next year\, the School will be launching three newly designed postgraduate programs in Marketing\, aimed at building higher-level marketing knowledge and critical thinking skill to help navigate the increasingly complex marketing landscape. \nWe look forward to welcoming you to the next marketing thought leadership series on the Challenges and Future of Marketing.
URL:https://marketing.com.au/event/the-challenges-and-future-of-marketing/
LOCATION:Macquarie Room\, MGSM Executive Hotel\, 99 Talavera Rd\, Macquarie Park\, NSW\, 2113\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
END:VEVENT
END:VCALENDAR