BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Marketing.com.au - ECPv6.16.3//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Marketing.com.au
X-ORIGINAL-URL:https://marketing.com.au
X-WR-CALDESC:Events for Marketing.com.au
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Australia/Melbourne
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20170401T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20170930T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20180331T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20181006T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20190406T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20191005T160000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20180725T081500
DTEND;TZID=Australia/Melbourne:20180725T100000
DTSTAMP:20260603T014027
CREATED:20180718T120606Z
LAST-MODIFIED:20190310T083344Z
UID:12009-1532506500-1532512800@marketing.com.au
SUMMARY:Digital Personalisation at Scale: Smart Marketing from Mattel
DESCRIPTION:Personalisation is more important than ever as consumers are changing how they engage with brands. Personalised content manages to consistently capture consumers’ interest\, even among the overload of information across social media and digital touchpoints. While all other information hits them in the face and still gets ignored\, personalised content talks directly to them. \nAt this event you will learn: \n\nHow consumers engage with brands/retailers today across digital\, social media\, and mobile and what marketers can do to influence the path to purchase\nHow marketers can leverage Big Data to drive personalisation and customer loyalty and some of the challenges to executing this at scale\nThe challenges marketers face when driving consumer engagement and brand loyalty in an increasingly complex digital marketing ecosystem
URL:https://marketing.com.au/event/digital-personalisation-at-scale-smart-marketing-from-mattel/
LOCATION:General Assembly Sydney\, Level 2\, 1 Market Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Sydney,Workshop
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
END:VCALENDAR