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X-WR-CALDESC:Events for Marketing.com.au
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210902T080000
DTEND;TZID=Australia/Melbourne:20210902T103000
DTSTAMP:20260601T164500
CREATED:20210705T110319Z
LAST-MODIFIED:20211204T072954Z
UID:19774-1630569600-1630578600@marketing.com.au
SUMMARY:Social Media Made Simple
DESCRIPTION:Facebook! Instagram! Tik Tok! One thing is for sure\, social media is here to stay. But with so many platforms out there\, how do you know which ones to use and how to harness their power? \nAt the Social Media Made Simple workshop we’ll step you through the options\, explain what they do\, and show you ways to utilise them as a mighty marketing tool for your business. \nWhat you will learn at this workshop\n• The role of social media in business today \n• What are the most popular platforms and how do they work together \n• Developing your online presence for your target market \n• Making an impact in a cluttered and competitive space \n• Keys to a successful social media and digital marketing strategy \n• How to engage with your audience through social media \n• Advertising on social media\, and when to use it
URL:https://marketing.com.au/event/social-media-made-simple/
LOCATION:Sydney\, NSW\, 2000
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Social Media,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210903T170000
DTEND;TZID=Australia/Melbourne:20210903T190000
DTSTAMP:20260601T164500
CREATED:20210705T093852Z
LAST-MODIFIED:20211204T072949Z
UID:19770-1630688400-1630695600@marketing.com.au
SUMMARY:Communication Skills 1 Day Training in Sydney
DESCRIPTION:Communication skills are the most highly valued skills in today’s business environment. Successful professionals who add value to their companies communicate clearly\, accurately and effectively. Poor communication skills\, on the other hand\, restrict even the most talented professionals from getting ahead in the business world. \nCommunication Skills intensive is a cutting edge training program designed to help today’s business professionals take their communication skills and effectiveness to the next level. It immerses you into the most advanced and innovative communication techniques. \nYou will dive deep into the all forms of verbal\, non-verbal and written communication\, and come out with a developed sense of personal communication style that will help you to connect with\, communicate to\, and inspire people around you. The ability to communicate information accurately\, clearly and as intended\, is a vital life skill and something that should not be overlooked. It’s never too late to work on your communication skills and by doing so improve your quality of life. \nTarget Audience: \nThere is no Eligibility Criteria for this training\, anyone can attend this training \nLearning Objectives: \n\nScript yourself with clear\, compelling and well-developed messages that reflect your thinking .\nSpeak with vision and a logical structure that drives home your points.\nAnswer questions confidently.\nDevelop professional relationships and networks.\nCommunicate with empathy and compassion .\nInspire people by appealing to their emotions.\nMove from an informational to an inspirational and action oriented style when creating and delivering presentations.\nIntegrate effective slides into your presentations.\nBecome a more powerful leader and communicator by applying effective strategic planning and writing tactics for enhanced writing speed and fluency.
URL:https://marketing.com.au/event/communication-skills-1-day-training-in-sydney/
LOCATION:Regus – Sydney\, Regus – Sydney Circular Quay Level 34 AMP Tower\, 50 Bridge St\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210909
DTEND;VALUE=DATE:20210910
DTSTAMP:20260601T164500
CREATED:20210705T113332Z
LAST-MODIFIED:20211204T072953Z
UID:19788-1631145600-1631231999@marketing.com.au
SUMMARY:Mumbrella Publish Awards 2021
DESCRIPTION:Now in its 25th year\, the Mumbrella Publish Awards recognise the best work and talent across consumer\, B2B and custom publishing. This year it is back in full as the event returns to a live gala dinner to celebrate the industry’s top achievements. The last year has produced a significant amount of world-leading work and unearthed substantial talent. There is no better place to celebrate this than one of Australia’s most prestigious publishing awards\, whether you’re in editorial\, sales or marketing within the industry.
URL:https://marketing.com.au/event/mumbrella-publish-awards-2021/
LOCATION:Dolton House Sydney\, 3/181 Elizabeth St\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210910
DTEND;VALUE=DATE:20210911
DTSTAMP:20260601T164500
CREATED:20210705T110903Z
LAST-MODIFIED:20211204T072953Z
UID:19778-1631232000-1631318399@marketing.com.au
SUMMARY:Social Media Course - Sydney live class
DESCRIPTION:A one-day social media training course providing strategic thinking and practical tips. Offered each month in Sydney’s East. It’s a live\, in-person workshop with an experienced educator. \nWe limit numbers and covid-safe rules apply\, including social distancing. \nHow we work  \nWe provide and use: \n\nexamples of best practice (small business and large)\nlive online demonstrations\nlearning resources you can use later (including videos)\na plain English approach to teaching (we avoid tech talk)\npractical exercises which focus on your business\n\nLearn more about how we work. \n  \n  \nWhat’s in the social media course?  \nThis is our popular all-in-one package – where we cover the key bases in a day. The key components of the course are: \n1. Big picture / strategic thinking\n\nthe key principles for success in the long run\nwhat you can learn from businesses using it well\nwhat you can expect to get out of social media\nwhere social media fits in with your overall marketing\nwhich social media platforms to use\n\n2. Key aspects of developing the major platforms\nFacebook \n\nhow to use Facebook for marketing your business\ntips for maximising the effectiveness of Facebook\nwhat to post on Facebook / what works best\nexamples of best practice (small business and large)\nan intro to Facebook advertising\nFacebook learning resources\n\nInstagram \n\nhow to use Instagram for marketing your business\ntips for maximising the effectiveness of Instagram\nwhat to post on Instagram / what works best\nexamples of best practice (small business and large)\nInstagram learning resources\n\nTwitter \n\nhow to use Twitter for marketing your business\ntips for maximising the effectiveness of Twitter\nwhat to tweet about / what works best\nan explanation of the key Twitter tools\nexamples of best practice (small business and large)\nTwitter learning resources\n\nLinkedin \n\nhow to use Linkedin for networking\, branding and B2B\ntips for maximising the effectiveness of Linkedin\nexamples of business people using Linkedin well\nLinkedin learning resources\n\nYouTube \n\nhow to use YouTube & videos for marketing your business\ntips for maximising the effectiveness of YouTube\ntypes of videos you can put on YouTube / what works best\nexamples of best practice (small business and large)\nYouTube learning resources\n\nBlogging \n\nhow to use blogging for marketing your business\ntips for maximising the effectiveness of your blog\nwhat to blog about / genres of blog posts\nexamples of best practice (small business and large)\nblogging learning resources\n\n3. Social media planning\n\nthe key elements of a social media plan\nprac session where we brainstorm content ideas\nthe steps to take you from ideas to plan to implementation\nhow to schedule content to platforms ahead of time\n\n4. Key issues\n\nhow to build and then interact with your community\nwhat to do about negative comments\nhow to measure ROI (return on investment)\n\n5. Starting and managing your time\n\nintro to social media sharing platforms\nhow to schedule platforms ahead of time\nhow to feed and interlink your social media and website\nother tips to help you save time\n\nWhy learn about social media marketing? \nThe cost to start social media platforms is free. The hidden cost is the time it takes to really get it working well – which makes it imperative you understand the principles for long-term success\, how successful players are using it\, and how you should be spending your own precious time. \nThose successful businesses have used social media to: \n\nlisten to what’s happening in the market\nbuild relationships with customers\nfocus attention on their brand’s strengths\nposition as a leader in their field and build brand value\nget themselves higher in google searches\ngenerate leads and opportunities\n\n 
URL:https://marketing.com.au/event/social-media-course-sydney-live-class/
LOCATION:Media School Studio – Sydney\, 335 Clovelly Road\, Clovelly\, NSW\, 2031\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Social Media,Sydney
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210910T080000
DTEND;TZID=Australia/Melbourne:20210910T170000
DTSTAMP:20260601T164500
CREATED:20210705T110639Z
LAST-MODIFIED:20211204T072952Z
UID:19776-1631260800-1631293200@marketing.com.au
SUMMARY:Internet Marketing Fundamentals Training in Sydney
DESCRIPTION:Marketing has changed dramatically over the last decade. Marketing is all about communicating\, and the Internet has completely changed the way people communicate. The Internet is a marketer”s dream come true\, especially with Social Media\, as you have a low cost marketing tool that can reach a large audience. \nInternet Marketing Fundamentals will provide your participants with a great set of skills to market your business online. Content is the king of Internet marketing\, and your participants will need to know how to utilize your great content. If you want your business to grow then your participants need to understand Internet Marketing Fundamentals. \nModule One: SWOT Analysis in Marketing \n●     Strength \n●     Weaknesses \n●     Opportunities \n●     Threats \n●     Case Study \n●     Module One: Review Questions \nModule Two: Marketing Research \n●     Consume All Media \n●     Finding the Right Price \n●     Product Development and Improvement \n●     Identify Your Target Audience \n●     Case Study \n●     Module Two: Review Questions \nModule Three: Real Time Marketing \n●     Dynamic Content \n●     Engagement Builds Followers \n●     Constant Readiness and Monitoring \n●     The Time the Place and the Media \n●     Case Study \n●     Module Three: Review Questions \nModule Four: Brand Management \n●     Every Interaction Counts \n●     Consistent Through all Media \n●     Unique Qualities \n●     Needs to be Actively Managed \n●     Case Study \n●     Module Four: Review Questions \nModule Five: Social Media (I) \n●     You are Building a Community \n●     A Personal Touch \n●     Brand Champions \n●     Make it Easy to Share \n●     Case Study \n●     Module Five: Review Questions \nModule Six: SEO Basics \n●     Relevant and Original Content \n●     Keywords \n●     Value Proposition \n●     Linking \n●     Case Study \n●     Module Six: Review Questions \nModule Seven: Social Media (II) \n●     Content is King \n●     Blog and Interact \n●     Webinars \n●     Constant Monitoring \n●     Case Study \n●     Module Seven: Review Questions \nModule Eight: Website Characteristics \n●     SEO Optimization \n●     Landing Page \n●     Analytics \n●     Mobile and Tablet Friendly \n●     Case Study \n●     Module Eight: Review Questions \nModule Nine: Capturing Leads \n●     Lead Management and Generation \n●     Give Something Away \n●     Quality vs. Quantity \n●     Capture Repeat Customers \n●     Case Study \n●     Module Nine: Review Questions \nModule Ten: Campaign Characteristics \n●     Tailored for Your Audience \n●     Use Powerful Words \n●     The 4 W’s of a Campaign \n●     Monitor and Tweak \n●     Case Study \n●     Module Ten: Review Questions \nModule Eleven: Wrapping Up \n●     Words from the Wise \n●     Review of Parking Lot \n●     Lessons Learned \n●     Completion of Action Plans and Evaluations \nLearning Objectives: \nAfter completing this course\, Individuals will be able to demonstrate their understanding of: \n●     SWOT Analysis in Marketing \n●     Marketing Research \n●     Real Time Marketing \n●     Brand Management \n●     Social Media (I) \n●     SEO Basics \n●     Social Media (II) \n●      Website Characteristics \n●     Capturing Leads \n●     Campaign Characteristics
URL:https://marketing.com.au/event/internet-marketing-fundamentals-training-in-sydney/
LOCATION:Regus – Sydney\, Regus – Sydney Circular Quay Level 34 AMP Tower\, 50 Bridge St\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210923T100000
DTEND;TZID=Australia/Melbourne:20210923T120000
DTSTAMP:20260601T164500
CREATED:20210705T113550Z
LAST-MODIFIED:20211204T072953Z
UID:19790-1632391200-1632398400@marketing.com.au
SUMMARY:Picture This: Mastering Instagram for Business
DESCRIPTION:As one of Australia’s fastest growing social networks of our decade\, Instagram has risen to the top of the content food chain\, and is constantly adding new features and tricks for you or your business to explore. \nInstagram is a content and storytelling haven with a community of engaged users\, ample features and unique DNA that allows you to creatively share in real-time. \nIn this workshop\, you will learn about best practices\, strategies and actionable steps to begin leveraging Instagram for your business\, project or even your personal life. \nPlease note: \nThis workshop is highly interactive with group activities and discussions throughout. To participate you will need to: \n\nHave your camera turned on for the entire session\nHave an accessible microphone\nBe in a quiet\, well-lit space with minimal distractions\nStrong internet connection\n\n\n\n\nTakeaways\n\n\nLearn the fundamentals of a successful Instagram account.\nIdentify what makes a good Instagram post and learn how to stand out.\nHow to find the right hashtags and when to use them.\nLearn about Instagram Stories and how to leverage yourself in this area.\nUse Insights to measure the success of your Instagram account.
URL:https://marketing.com.au/event/picture-this-mastering-instagram-for-business/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media,Sydney
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210930T080000
DTEND;TZID=Australia/Melbourne:20210930T170000
DTSTAMP:20260601T164500
CREATED:20210705T111901Z
LAST-MODIFIED:20211204T072953Z
UID:19786-1632988800-1633021200@marketing.com.au
SUMMARY:Retail Marketing Summit 2021
DESCRIPTION:The pandemic has reshaped how Australians engage with retail. Consumers are increasingly vocal about the qualities and standards they expect of brands\, and the tug of war between physical and online shopping continues to wage. The Mumbrella Retail Marketing Summit is where senior marketing leaders across FMCG and retail – plus the agencies they work with – come to discuss the trends and topics shaping the industry. The way retail brands communicate with consumers has fundamentally shifted – don’t miss your chance to navigate the path towards a new future of retail.
URL:https://marketing.com.au/event/retail-marketing-summit-2021/
LOCATION:Four Seasons Hotel Sydney\, 199 George Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
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