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DTSTART;TZID=Australia/Melbourne:20200109T183000
DTEND;TZID=Australia/Melbourne:20200109T203000
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UID:14480-1578594600-1578601800@marketing.com.au
SUMMARY:Customer Journey Mapping
DESCRIPTION:About This Class\nConsumer empathy. It’s the key to successful product strategy\, design\, and marketing. Through it\, we find unanswered questions\, unmet needs\, and idea­ catalysing behaviours. But building a business\, product\, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behaviour\, organically generates habitual engagement\, and promotes a profitable viral cycle\, we must first understand the consumer journey. \nThis workshop with introduce you to the core concept and practice of capturing a consumer journey map so that you may better empathise and design for them. It will cover the key research methods\, and outputs from the process for quality product design to occur. \nYou will leave equipped with the approach\, tools\, and knowledge to successfully employ consumer journey mapping in a range of scenarios requiring an empathetic understanding across time. \n\n\nTakeaways\nParticipants of this workshop will learn: \n\nWhat\, Where\, Who\, How and Why about Customer Journey Maps\nGuidelines to creating a simple but effective Customer Journey Map\nIndustry examples and Journey Map template you can use yourself\nUsing and unlocking value of Customer Journey Maps\nApplied design approach examples from real life business case studies you can apply immediately
URL:https://marketing.com.au/event/customer-journey-mapping-january-9/
LOCATION:General Assembly Sydney\, Level 2\, 1 Market Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
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DTSTART;TZID=Australia/Melbourne:20200113T080000
DTEND;TZID=Australia/Melbourne:20200113T170000
DTSTAMP:20260602T075921
CREATED:20191228T053946Z
LAST-MODIFIED:20200222T051738Z
UID:14642-1578902400-1578934800@marketing.com.au
SUMMARY:Blast Off Workshop (Sydney)
DESCRIPTION:Many business owners struggle with marketing. Yet they know that marketing is necessary in order to grow their businesses. There is so much information available\, it can be overwhelming to try and stay up to date with what’s working right now. \nThe Blast Off marketing workshop was created by successful entrepreneurs to share with you how to map out a one-page marketing plan for your business to have more clarity\, focus and direction. \nThe job of your marketing is not to be annoying\, sleazy or convincing. The purpose of marketing is to be educational\, engaging and attractive. You want your marketing to bring a constant flow of customers to your business so you can avoid the crazy cashflow rollercoaster!
URL:https://marketing.com.au/event/blast-off-workshop-sydney/
LOCATION:Basic Bananas Headquarters\, Northen Beaches\, Sydney\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20200118
DTEND;VALUE=DATE:20200119
DTSTAMP:20260602T075921
CREATED:20191228T053310Z
LAST-MODIFIED:20201002T042224Z
UID:14631-1579305600-1579391999@marketing.com.au
SUMMARY:Digital Marketing Training - One Day Master Class
DESCRIPTION:LEARN DIGITAL MARKETING IN A ONE DAY NORTH SYDNEY MASTERCLASS.\n\n\n\nCover all important aspects of digital marketing in one day\, at a convenient North Sydney CBD location or via Webinar.\nSuitable for business owners or employees looking to accelerate their digital marketing knowledge.\nLearn directly from Michael Verghios\, a worldwide Digital Marketing thought leader\, who has run the largest global websites e.g Dell.com North America.\nSmall workshop environment to ensure high tutor attention\, and tailor the day to your needs.\n\nTHE DAY’S CONTENT INCLUDES\n\nUnderstanding your audience: Demographics & Building a Reporting Framework.\nLaunching a website: choosing web platforms\, domain names\, hosting.\nSEO: Maximise FREE traffic from Search Engines using Audits\, Tools and Techniques.\nPaid Search: Google Search Ads\, Google Shopping\, Bing Ads.\nWeb Analytics: Conversion Rate Optimisation\, Google Analytics. Building and testing killer landing pages. Site Structure.\nDisplay & Retargeting: Google Display Network\, Biddable Media on Adroll.\nSocial Media Community Building & Content Marketing: Facebook Ads\, Hootsuite\, Social Calendars\, Article Development\, Canva & More.\nEmail marketing: Mailchimp campaigns and automation.\nShopping Engines\, Affiliate Networks & Couponing sites: eBay\, Amazon\, Ozbargain\, Commission Factory
URL:https://marketing.com.au/event/digital-marketing-training-one-day-master-class/
LOCATION:Sydney
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Sydney
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DTSTART;TZID=Australia/Melbourne:20200118T080000
DTEND;TZID=Australia/Melbourne:20200118T170000
DTSTAMP:20260602T075921
CREATED:20191228T053116Z
LAST-MODIFIED:20200722T233902Z
UID:14629-1579334400-1579366800@marketing.com.au
SUMMARY:Create a Content Marketing Strategy in One Day
DESCRIPTION:Content marketing solves customer problems through engaging with valuable content. And it’s consistently the most popular approach in marketing\, with 1 in 5 professionals using it as their number one approach ( Smart Insights\, January 2018). \nSo why is everyone talking about content marketing; and how do I use it to achieve marketing success for my business? \nIn this full day bootcamp you’ll get your hands dirty using popular content marketing tools\, approaches and trends; developing and presenting an end-to-end content marketing plan – from developing marketing objectives\, social media campaigns\, through to measuring effectiveness. During the day\, you will deep dive into current tools and updates on emerging content marketing trends. \nThis workshop would suit you if you’re new to content marketing and want to make a splash with practical takeaways on the day. You’ll have support from an experienced Marketing Instructor to work through your ideas and shape your lean marketing plan you can use in the real world.
URL:https://marketing.com.au/event/create-a-content-marketing-strategy-in-one-day/
LOCATION:General Assembly Sydney\, Level 2\, 1 Market Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Sydney
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20200129
DTEND;VALUE=DATE:20200201
DTSTAMP:20260602T075921
CREATED:20191228T052932Z
LAST-MODIFIED:20200222T051724Z
UID:14626-1580256000-1580515199@marketing.com.au
SUMMARY:ANZ Influencer\, Millennial and Growth Hacking Marketing Forum
DESCRIPTION:In this new age of customer experience\, marketing professionals need to continuously evolve and adopt strategic differentiators to gain a competitive edge for their brands against the ultra-competitive landscape. Three key strategies have been repeatedly emphasized as what can set the leaders apart from the laggards: Influencer\, Millennial and Growth Hacking. With the Internet and social media platforms like Instagram\, Facebook and YouTube\, consumers have unlimited freedom and choice over the content they wish to view\, creating a huge problem for brands. Influencer marketing\, while not a new concept\, has made its way to the forefront of the marketing game and could offer a solution to this problem. Twitter estimates that the influencer marketing industry can hit $10 billion by 2020 and more brands are hopping on the influencer marketing train. \nUnderstanding your need to build your capabilities to serve the next generation customers\, Clariden Global cordially invites you to the inaugural ANZ Influencer\, Millennial and Growth Hacking Marketing Forum: Powerful Strategies to Reach the Largest and Most Influential Generation of Customer this coming January. Join the global gathering of marketing\, communications and CX experts and thought leaders in the region to better understand\, incorporate and devise successful and strategic customer-centric strategies. This event is carefully researched and crafted with the most desired and unparalleled insights on influencer\, millennial and growth hacking marketing that will help you ignite a successful transformation. \nMark 29 – 31 January 2020 on your calendar and book your seat now! Join us in harnessing the promising potential of the ANZ Influencer\, Millennial and Growth Hacking Marketing Forum by tapping into the expertise of marketing\, communications and CX professionals with leading case studies and proven solutions. We look forward to welcoming you!
URL:https://marketing.com.au/event/anz-influencer-millennial-and-growth-hacking-marketing-forum/
LOCATION:Hilton Sydney\, 488 George Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Sydney
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