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DTSTART;TZID=Australia/Melbourne:20191203T093000
DTEND;TZID=Australia/Melbourne:20191203T163000
DTSTAMP:20260602T090801
CREATED:20191020T053739Z
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UID:14357-1575365400-1575390600@marketing.com.au
SUMMARY:Writing for the web one-day short course – Sydney
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers: \n– how to write short\, sharp and snappy sentences\n– creating great headlines and intros\n– formatting to improve readability\n– using links and subheads properly\n– search engine optimisation (SEO) tips\n– improving email newsletters/EDMs\n– writing for social media\n– usability and accessibility tips. \nOnly 10 places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-one-day-short-course-sydney-2/
LOCATION:Sydney\, Sydney\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
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DTSTART;VALUE=DATE:20191212
DTEND;VALUE=DATE:20191213
DTSTAMP:20260602T090801
CREATED:20190414T005909Z
LAST-MODIFIED:20190414T031450Z
UID:13490-1576108800-1576195199@marketing.com.au
SUMMARY:IAB Christmas Celebration - Sydney
DESCRIPTION:Join us on Thursday\, 12 December 2019 for a few Christmas drinks in celebration of a great year of collaboration\, as we look back over the year in review\, celebrate our wins for 2019 and discuss where the industry is going in 2020.
URL:https://marketing.com.au/event/iab-christmas-celebration-sydney/
LOCATION:PwC Sydney\, Darling Park Tower 2\, 201 Sussex Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:Dinner,Sydney
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DTSTART;TZID=Australia/Melbourne:20191218T080000
DTEND;TZID=Australia/Melbourne:20191218T170000
DTSTAMP:20260602T090801
CREATED:20191117T011926Z
LAST-MODIFIED:20200222T051739Z
UID:14478-1576656000-1576688400@marketing.com.au
SUMMARY:Content Marketing For Beginners | December 18
DESCRIPTION:About This Class\nContent Marketing has become the biggest buzzword in digital marketing\, but very few people really know how to integrate content into their brand in a cohesive\, strategic\, and optimised way. \nIn this class\, we’ll cover the need-to-know aspects of creating and executing a content marketing plan\, from creating a style guide to setting an editorial calendar\, to measuring performance. \nThe goal: you walk away with a clear picture of what content can do for your brand\, and what you can do to get started using it. \n\n\nTakeaways\n\nLearn how and why producing original content can benefit your brand\nLearn how to create continuous\, unique content that both engages readers and achieves your business goals\nLearn the three steps to approaching content strategy:\n\nWhat type of content should your brand create?\nHow should you speak to your customers/readers?\nHow do you create a map/plan for your content?\n\n\n\n\n\nPreparation\n\nSome knowledge of marketing is helpful\, but not required\nLaptops not necessary\, slides will be made available to attendants.
URL:https://marketing.com.au/event/content-marketing-for-beginners-december-18/
LOCATION:General Assembly Sydney\, Level 2\, 1 Market Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Sydney
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DTSTART;VALUE=DATE:20191219
DTEND;VALUE=DATE:20191220
DTSTAMP:20260602T090801
CREATED:20191117T011810Z
LAST-MODIFIED:20200222T051739Z
UID:14475-1576713600-1576799999@marketing.com.au
SUMMARY:Google Analytics Bootcamp | December 19
DESCRIPTION:About This Workshop\nGoogle Analytics is the most commonly used web analytics tool in the world today. Though by only using the default settings\, most users aren’t utilising the platform to its fullest extent. \nHaving a detailed understanding of Google Analytics gives you the ability to create accurate reports\, extract insights from data\, and effectively track\, manage\, and attribute ROI for your marketing campaigns. \nIn this 6-hour bootcamp\, you’ll learn how to take full advantage of the Google Analytics platform. You’ll get an overview of the best ways to properly set up and manage your account\, increase the quality of the data you collect\, and conduct tests to improve conversion rates. \nLunch will be provided\, including vegetarian options. If you have any dietary requirements\, please email them to sydney@generalassemb.ly at least 48 hours before class commences. \nGood things come to those who learn  – GA. Students who take this workshop and then subsequently enrol in GA’s Digital Marketing part-time course will receive a tuition credit towards the course equal to what they paid for this workshop. \n\n\nTakeaways\n\nIn-depth understanding of how Google Analytics can improve the student’s web business.\nGain an in-depth understanding of how web analytics relates to business KPIs.\nLearn how lean analytics applies to web analytics through smarter reporting.\nLearn how to use the analytics tools for faster actionable insights.\nLearn how to tag marketing campaigns so they can be tracked in Google Analytics.\n\n\n\n\nPreparation\nA laptop is required for this workshop\n\nGeneral familiarity with the Google Analytics platform\nAccess to a Google Analytics account for your company or website (otherwise Google has a demo account that you can use)\nOptional: Access to Google Search Console (formerly called Webmaster Tools) and / or Google AdWords
URL:https://marketing.com.au/event/google-analytics-bootcamp-december-19/
LOCATION:General Assembly Sydney\, Level 2\, 1 Market Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,SEO,Sydney
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