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DTSTART;TZID=Australia/Melbourne:20190509T070000
DTEND;TZID=Australia/Melbourne:20190509T090000
DTSTAMP:20260602T160755
CREATED:20190414T005331Z
LAST-MODIFIED:20190425T113130Z
UID:13484-1557385200-1557392400@marketing.com.au
SUMMARY:Growth Marketing Morning – Influencer Marketing & Entrepreneurial Innovation
DESCRIPTION:Growth Marketing Morning is a free event with two great speakers presenting their ideas while you enjoy breakfast at a central location in Sydney. \nIn May we have two thought leaders presenting\, Jack Delosa (CEO\, Entourage) and Sammy Major (Director\, Tribe). Jack will be speaking about how businesses can bring entrepreneurial principles and innovations into their own business\, and Sammy will be presenting the top three trends that will shape Influencer Marketing in 2019. \nThe insights presented will focus on actionable takeaways which you can implement right away to help unlock sustainable & scalable growth in your business. \nAttendance is free with registration. Breakfast will be included.
URL:https://marketing.com.au/event/growth-marketing-morning-influencer-marketing-entrepreneurial-innovation/
LOCATION:Adina Apartment Hotel\, 55 Shelley St\, Sydney\, Sydney\, 2000\, Australia
CATEGORIES:Presentation,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190514T180000
DTEND;TZID=Australia/Melbourne:20190514T200000
DTSTAMP:20260602T160755
CREATED:20190414T012652Z
LAST-MODIFIED:20190425T113130Z
UID:13522-1557856800-1557864000@marketing.com.au
SUMMARY:AWARD presents The Work Behind The Work - Sydney
DESCRIPTION:We’ve asked some of the best in the business to come along and share their infinite wisdom. We’ll talk about process\, inspiration and the all-important client relationships. This event is about asking questions\, getting answers and having a glass of wine. \n2019 Sydney line up\n\n\nProject Revoice – BWM Dentsu\, client ALS Association\nStop Your Boobs Playing Their Own Game – The Monkeys\, client Berlei\nAutoAds – CHE Proximity\, client carsales.com.au\n\n\n 
URL:https://marketing.com.au/event/award-presents-the-work-behind-the-work-sydney/
LOCATION:NSW
CATEGORIES:Advertising,Marketing,Sydney
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190515T080000
DTEND;TZID=Australia/Melbourne:20190515T100000
DTSTAMP:20260602T160755
CREATED:20190505T052728Z
LAST-MODIFIED:20190505T052728Z
UID:13621-1557907200-1557914400@marketing.com.au
SUMMARY:Earned Media Spotlight
DESCRIPTION:Earned Media: PR\, Influence and Media of Tomorrow – 15 May\, Sydney\nIn today’s constantly changing media landscape\, how will your brand ensure they are leveraging the right earned media techniques to build consumer trust and stand out from their competitors? At this event\, our speakers will share their strategies for creating relationships with journalists\, story leads\, thought leaders and influencers and define storytelling techniques and media packaging tips for the modern age. \nOur expert speakers will cover: \nThreats and opportunities for earned media in 2019\nGetting your media mix right\nLeveraging and defining influence\nStorytelling for the modern age\nThe changing landscape of the media newsroom\nInclusions: \nThe opportunity to network with attendees (8:00am – 8:30am)\nTea\, coffee and a light snack will be served during the networking time\nThe audience will sit (theatre style) to listen to the presentations\nWe will have 4 speakers each presenting for 15-20 minutes\nQuestion and answer time will be held at the end\nAll attendees will automatically enter our business card draw on the day to have a chance to win great prizes!\nAnnual passes are now available for 2019! Find out more. \nSpeakers\nElizabeth Anderson\, Head of PR\, THE ICONIC \nLiz Anderson is a Communications and PR Specialist who has dedicated the past decade to helping brands master the art of storytelling and create meaningful conversations with their customers. Having built her PR career within the retail\, tech and lifestyle space\, both locally and internationally\, Liz is passionate about understanding consumer behaviour and the ‘why’ behind purchase intent. Such passion is fuelled by her keen interest in sociology\, anthropology and how social media has fundamentally changed the way we communicate and connect. \nLiz’s approach to developing holistic marketing strategies is that of ‘creative pragmatism’\, believing that ‘visionary’ and ‘culturally relevant’ ideas must be underpinned with data and insights to truly drive long-term brand affinity and engagement\, shift the commercial needle and achieve earned and owned media success. Liz also believes that the industry should focus on understanding how to harness the power of ‘influence’ rather than just that of ‘influencers’\, and sees this as an important part of PR’s digital transformation. \nAs Head of PR at Australia and New Zealand’s fastest growing online fashion and sports retailer\, THE ICONIC\, Liz will talk us through why authenticity and transparency matters in an age of ‘commoditised convenience’\, and how (and why) PR can help influence commercial business decisions beyond the marketing department. \nAshford Pritchard\, Co-Founder and Managing Director\, Kicker Communications \nAshford has spent the past decade helping people\, organisations and brands discover and tell their story. \nHe has worked as a journalist and editor\, curated international events\, managed public relations and communications campaigns\, and counselled senior business leaders. \nAs co-founder and director of Kicker Communications\, Ash assists organisations such as KPMG\, Techstars and the Australian Centre for Business Growth at UniSA to achieve their business goals through strategic communications. Kicker has offices in Sydney and Adelaide and works with some of Australia’s most exciting tech startups across industries such as Space/IoT\, Fintech\, Agtech and Edtech. \nAsh will talk us through experiences building consumer and stakeholder trust through PR\, storytelling for the modern age and strategies for marketing and communications professionals to work better together. \nLyndsey Gordon\, Senior Public Relations Manager\, P&O Cruises – Carnival \nLyndsey has a passion for working with consumer brands to build positive reputations through earned media. \nA natural storyteller\, she has a knack for thinking creatively to generate media headlines at times when brands have little to say – but want to make some noise! On the flip side\, Lyndsey has navigated many challenging media situations to assist brands in staying out of the spotlight when potential crises and issues unfold. \nAfter a long-standing career in consumer agency-land\, Lyndsey has spent the past two years leading the public relations and social media for P&O Cruises – part of the Carnival Australia family of cruise brands. \nAt this event\, Lyndsey will share her thoughts on the changing media landscape and the role of the influencer in today’s digital age. Who is an influencer and what role do they have play in creating the news agenda?
URL:https://marketing.com.au/event/earned-media-spotlight/
LOCATION:General Assembly Sydney\, Level 2\, 1 Market Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Sydney
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190516
DTEND;VALUE=DATE:20190517
DTSTAMP:20260602T160755
CREATED:20190414T005535Z
LAST-MODIFIED:20190425T113130Z
UID:13487-1557964800-1558051199@marketing.com.au
SUMMARY:Video Council Event
DESCRIPTION:Join IAB Australia and our Video Advertising Council thought leader member companies on Thursday\, 16 May 2019 as we discuss key topics in the Australian digital video landscape.
URL:https://marketing.com.au/event/video-council-event/
LOCATION:Twitter\, Level 39\, 2 Park Street\, Sydney\, Sydney\, 2000\, Australia
CATEGORIES:Content Marketing,Sydney
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DTSTART;TZID=Australia/Melbourne:20190521T090000
DTEND;TZID=Australia/Melbourne:20190521T163000
DTSTAMP:20260602T160755
CREATED:20190413T235638Z
LAST-MODIFIED:20190425T113130Z
UID:13465-1558429200-1558456200@marketing.com.au
SUMMARY:B2B Demand Generation & ABM Workshop
DESCRIPTION:A majority of B2B organisations struggle to get results from their demand generation investments. One of the biggest reasons for this is a lack of buyer-centric campaigns.​ \nToday’s B2B buyer is more sophisticated and more complex that ever\, requiring B2B brands to develop programs that connect with the buyer based on their purchase journey . . . it is no small task. \nThis is why we have developed the Buyer-Centric Demand Generation and Account Based Marketing (ABM) Workshop. The workshop is designed to be a full-day intensive course that will enable and equip B2B marketers with the knowledge and tools to get more from their demand generation and ABM investments. ​ \nAttendees of the workshop will acquire the following skills:\n· How to develop buyer profiles that provide insight into the buyers role\, their journey\, their content and channel preferences\n· How to align Account Based Marketing with your demand generation strategy\n· How to build a content architecture that aligns to the buyers journey\n· How to collaborate and align with sales to ensure demand generation success\n· How to align demand generation programs with other customer touch points to provide an exceptional customer experience\n· How execute a holistic ABM strategy \n​This workshop is designed for marketing campaign managers\, directors of demand generation\, content marketing managers and directors and marketing leaders.
URL:https://marketing.com.au/event/b2b-demand-generation-abm-workshop/
LOCATION:Portside Centre\, 207 Kent St\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:Digital Marketing,Marketing,Sydney
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20190523
DTEND;VALUE=DATE:20190524
DTSTAMP:20260602T160755
CREATED:20190224T062110Z
LAST-MODIFIED:20201002T002312Z
UID:13240-1558569600-1558655999@marketing.com.au
SUMMARY:Writing for the web one-day short course – Sydney
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers:\n– how to write short\, sharp and snappy sentences\n– creating great headlines and intros\n– formatting to improve readability\n– using links and subheads properly\n– search engine optimisation (SEO) tips\n– improving email newsletters/EDMs\n– writing for social media\n– usability and accessibility tips. \nOnly 10 places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-one-day-short-course-sydney/
LOCATION:North Sydney Training Rooms\, Level 2\, 80 Mount Street\, North Sydney\, NSW\, 2060\, Australia
CATEGORIES:All Event Locations,All Event Types,Content Marketing,Marketing,Sydney
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190524T080000
DTEND;TZID=Australia/Melbourne:20190615T170000
DTSTAMP:20260602T160755
CREATED:20190414T004102Z
LAST-MODIFIED:20190414T004102Z
UID:13474-1558684800-1560618000@marketing.com.au
SUMMARY:Vivid Sydney - Light\, Music and Ideas
DESCRIPTION:Where art\, technology and commerce intersect. Three weeks of game changing ideas and seminars\, amazing music and light sculptures that transform the city. \n\nVivid Sydney’s multi-award-winning festival of light\, music and ideas returns to illuminate Sydney with mesmerising new light art and projections and deliver a fresh new program of music and ideas. \nExplore the brilliant Light Walk\, stretching for 2kms along the harbour foreshore from The Rocks to the Sydney Opera House and Royal Botanic Garden. Discover more breathtaking light art at Barangaroo and Darling Harbour\, along with the city’s Kings Cross\, Chatswood and Taronga Zoo. \nVivid Music showcases some of the best Australian and international acts at iconic Sydney venues and intimate bars and clubs. \nVivid Ideas is where you can explore fresh thinking across tech\, design and culture. \n\n 
URL:https://marketing.com.au/event/vivid-sydney-light-music-and-ideas/
LOCATION:Sydney\, NSW\, 2000
CATEGORIES:Conference,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190530
DTEND;VALUE=DATE:20190531
DTSTAMP:20260602T160755
CREATED:20190414T004956Z
LAST-MODIFIED:20190414T031450Z
UID:13481-1559174400-1559260799@marketing.com.au
SUMMARY:B&T Changing the Ratio
DESCRIPTION:Changing the Ratio is B&T’s bold initiative to continue our mission of making equality and inclusion the norm in Australia’s communications industry and beyond. \nChanging the Ratio brings together spectacular speakers and industry pannellists. Attendees should walk away with practical tools\, case studies and things to do right now that they can take back to their own organisation to drive equality\, not only within their own businesses\, but in the advertising they create. \nOur industry is in a unique position. Not only do we affect consumer behaviour through advertising and marketing\, we help shape culture. \nThis is a forum for the industry to come together to discuss how we\, as an industry\, can overcome biases (gender\, cultural\, age and more) to creative more inclusive workplaces and better work.
URL:https://marketing.com.au/event/bt-changing-the-ratio/
LOCATION:Surry Hills
CATEGORIES:Conference,Market Research,Marketing,Sydney,Workshop
ORGANIZER;CN="B&T":MAILTO:emma(at)bandt.com.au
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