BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Marketing.com.au - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://marketing.com.au
X-WR-CALDESC:Events for Marketing.com.au
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Australia/Melbourne
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20180331T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20181006T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20190406T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20191005T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20200404T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20201003T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20210403T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20211002T160000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200820T123000
DTEND;TZID=Australia/Melbourne:20200820T140000
DTSTAMP:20260423T235750
CREATED:20200712T071012Z
LAST-MODIFIED:20200808T045154Z
UID:15811-1597926600-1597932000@marketing.com.au
SUMMARY:An Introduction to Major Principles of ROI in Social Media Marketing
DESCRIPTION:A 90-minute look at the fundamental principles of what creates a return on investment in social media marketing.  \nSocial media marketing is today an essential part of a marketer’s strategy for an appropriate marketing mix of channels to develop. No matter the industry type or vertical\, there is a need to develop good social media skills and campaign know-how. \nThe workshop will explore the high-level principles of correct social media marketing formula for a successful return on investment and what works\, as well as what doesn’t in today’s ever-changing social media landscape.  \nRun by award-winning social media marketer and business owner\, George Hawwa (from Attention Experts)\, this workshop will cover key insights into fundamentals knowledge in brand building\, developing valuable engagement\, how to build databases\, creating and evaluating touch-points\, and ultimately\, how to create sales/leads or inquiries from your social media marketing campaign.
URL:https://marketing.com.au/event/an-introduction-to-major-principles-of-roi-in-social-media-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200618T130000
DTEND;TZID=Australia/Melbourne:20200618T150000
DTSTAMP:20260423T235750
CREATED:20200530T122550Z
LAST-MODIFIED:20200808T045256Z
UID:15406-1592485200-1592492400@marketing.com.au
SUMMARY:Intro to Digital Marketing
DESCRIPTION:Step into the world of digital marketing with General Assembly. During our online introductory workshop\, explore the components of brand building and see how modern marketers drive successful campaigns using content\, email\, social media\, paid advertising channels\, and more. Using real-world case studies\, you’ll: \n\nBreak down the components of a digital marketing campaign.\nSurvey today’s digital marketing landscape and its career opportunities.\nLearn to approach a marketing campaign by identifying your objectives first.\nGet hands-on practice identifying key performance indicators (KPIs).
URL:https://marketing.com.au/event/intro-to-digital-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Email marketing,Online,SEO,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200618T080000
DTEND;TZID=Australia/Melbourne:20200619T170000
DTSTAMP:20260423T235750
CREATED:20200530T121707Z
LAST-MODIFIED:20201002T041029Z
UID:15400-1592467200-1592586000@marketing.com.au
SUMMARY:Forward Marketing Summit Singapore 2020
DESCRIPTION:Live-streamed direct to your desk\, home or sofa\, our new and improved Forward Marketing Summit Singapore on 18-19 June 2020\, will cover the latest factors that are set to transform the future of the marketing\, technology and data functions.\nAnd our digital networking platforms will allow unrivalled real-time interaction and seamless networking experience with speakers\, sponsors\, and fellow delegates.\nTopics in full include:\n\n\n\n\n\n\n\n\nMarketing technology\nBrand persona and purpose\nData science in marketing\n\n\nBrand marketing\nOmnichannel\, e-Commerce & Mobile marketing\nCMO leadership\n\n\nB2B marketing\nContent marketing and storytelling\nMarketing management strategy\n\n\n\nWho should attend: \n\n\n\n\n\n\nAcross the two-day virtual conference\, we will bring together over 250 senior marketing experts from globally renowned companies of sectors including Banking\, Computing\, Electronics\, News Media\, Retail\, Pharmaceutical and many more… \nSo if you are a professional in AdTech\, Advertising\, AI\, Analytics\, Branding\, Consumer Insights\, Creative Design\, CRM\, Data Science\, Marketing Intelligence\, Marketing Strategy\, MarTech\, Mobile Marketing\, Omnichannel\, Research & Development or UX\, then this is the summit for you!
URL:https://marketing.com.au/event/forward-marketing-summit-singapore-2020-2/
LOCATION:Online
CATEGORIES:Advertising,AI,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Email marketing,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200617T080000
DTEND;TZID=Australia/Melbourne:20200618T170000
DTSTAMP:20260423T235750
CREATED:20200530T122045Z
LAST-MODIFIED:20200808T045316Z
UID:15402-1592380800-1592499600@marketing.com.au
SUMMARY:Mumbrella Digital Essentials Virtual
DESCRIPTION:Mumbrella’s Digital Essentials\, powered by digitalbrief\, has gone online. The course is designed to give you an essential up-to-the minute update on the fast paced digital marketing landscape. Whether you’re a seasoned professional looking to brush up or benchmark your strategies\, or someone new to the digital world\, this workshop format suits a variety of skill levels. Learn what you need to add to your digital know-how as we cover strategic models\, content marketing\, website development\, paid media\, social\, retention marketing\, search\, strategy development – and look to the future. After attending the two-day virtual workshop\, you’ll walk away with greater confidence across digital marketing topics\, tools and techniques to help you long after the course has ended\, and a look at where your strategies and marketing activities sit compared to others across industries. \nTwo Day Course Outline\nCheck out the full course outline across the two days. Every participant will also gain access to the workshop content online for a full 365 days after the course. Students will learn about digital marketing tools\, techniques & chrome extensions along the way. \n\n\n\nDigital Marketing and Media Strategic Principles\n\n\nBefore heading into digital marketing examples\, ideas\, products and tech\, the course will bring you ‘back to basics’ with core strategic digital marketing models\, setting a framework for the learning ahead. During this component we will review multiple models and see their impact on digital marketing. \n\nBuild thorough groundwork in digital marketing and media strategic models\nAppreciate the underlying principles that drive digital marketing strategy\nGain the digital confidence to apply these to your day-to-day marketing\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAustralia’s Digital Landscape and Trends\n\n\nUnderstand the changing trends within Australia’s digital media landscape is fundamental to creating great digital marketing strategy and outcomes. We’ll refer to select research across the industry to paint an unbiased picture of the current landscape. All research papers will be available to download following the course\, within the online learning area. \n\nUnderstand the bigger picture of Australia’s digital landscape\nExplore the trends that are driving the innovation in digital strategies\nFocus your marketing efforts where the Australian audience resides\n\n\n\n\n\n\n\n\n\n\n\n\n\nOwning Owned Media\n\n\nTake a look at the two dominant strategies of owned media production and learn helpful tools and tricks to optimise your website. With these insights you’ll be able to refine the impact of traffic and audiences across your owned platforms to achieve your marketing goals. \n\nLearn how to tweak your website\, apps\, emails & more to increase marketing results\nFollow an on-screen demonstration of a leading analytics package\nDiscover marketing tools and techniques to take your assets to the next level\n\n\n\n\n\n\n\n\n\n\n\n\n\nContent Marketing Strategy\n\n\nContent marketing has long been a buzzword and many brands are making it key to their marketing strategies. This part of the course will outline the major opportunities and challenges that content marketing provides. We highlight this through case study analysis\, reviews of strategic models and helpful marketing tools and on-screen demonstrations. \n\nDiscover the four major strategies to make content stick with your target audience\nReview examples of Australian and international content marketing campaigns\nLearn how to leverage your content across paid\, owned and earned media\n\n\n\n\n\n\n\n\n\n\n\n\n\n10 Steps to Social Media\n\n\nSocial media strategies can be grouped into common strategies that are applied over and over again across the industry. We boil down every social media strategy into 10 convenient steps allowing you to benchmark your strategies. \n\nBreak down social media strategies into 10 simple steps so you can can apply them to your business or brand\nLearn how to evaluate social media influencers and social media accounts\nGo behind the scenes of the largest paid social media platform in the world – Facebook\n\n\n\n\n\n\n\n\n\n\n\n\n\nManaging and Buying Digital Paid Media\n\n\nThrough a unique approach\, get insights on the structure of digital paid media so you can increase your confidence when dealing with paid media buys. You’ll be more confident spending your budgets\, and pushing back on your media agency as you’ll have the inside knowledge on managing your digital paid media investment. \n\nGain a unique approach to managing digital paid media\nGet your head around digital marketing acronyms so you can negotiate and evaluate your agency’s digital schedule\nBe more confident investing in and signing off on digital media plans\n\n\n\n\n\n\n\n\n\n\n\n\n\nProgrammatic Media Priming\n\n\nWatch and learn as we outline the two major programmatic processes and delve into the current landscape so you can finally understand this often complex topic. Through the session we will review the major players and outline multiple measures for how you can protect your brand when purchasing programmatic. \n\nUnderstand the programmatic media landscape and the major benefits to the industry\nReview the major players and how the technology is working for marketers\nAppreciate the major challenges and pitfalls programmatic media can bring to marketers\n\n\n\n\n\n\n\n\n\n\n\n\n\nDelving into Data and Analytics\n\n\nLearn about and witness firsthand both the communication and commercial opportunities popular analytics programs can provide marketers. You’ll also learn how you can automate this process to save you stacks of time and energy. \n\nSee first hand how popular analytics programs are being used\nLearn how to generate great consumer insights from your paid\, owned and earned media\nLeverage stacks of free tools to use the very next day after the workshop\n\n\n\n\n\n\n\n\n\n\n\n\n\nMarketing Automation Work\n\n\nMarketing automation is potentially one of the most underrated digital marketing opportunities available right now. Using one lucky participant’s brand\, the attendees will walk through a live demonstration\, creating an automation strategy and developing an outline for their marketing automation program. \n\nWatch as we craft an automation program live in the workshop for one lucky participant\nUncover great resources to help you choose the technology that will help you implement an automation program\nLearn the major marketing applications of this under-utilised channel\n\n\n\n\n\n\n\n\n\nMeasuring and Presenting Your Return on Digital Investment\n\n\nSome things change\, others stay the same. We get to the bottom of measurement and reporting issues around attribution & vanity metrics by cutting through the mountains of crap around reporting. Build your confidence – so that you’ll never fear analysing a digital media report again – by learning a simple six step process to digital marketing and media reporting. \n\nLearn how to simplify and confidently present your digital marketing reports\nAutomate and create shortcuts to fast track your regular reports\nReframe and position your reports differently to stakeholders to avoid confusion and information overload
URL:https://marketing.com.au/event/mumbrella-digital-essentials-virtual/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online,Public Relations,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200609
DTEND;VALUE=DATE:20200613
DTSTAMP:20260423T235750
CREATED:20200422T091041Z
LAST-MODIFIED:20200808T045317Z
UID:15124-1591660800-1592006399@marketing.com.au
SUMMARY:Influencer Marketing Strategies Summit
DESCRIPTION:THE PREMIER INFLUENCER MARKETING CONFERENCE TO HELP MARKETERS LAUNCH\, SCALE AND MEASURE THEIR INFLUENCER PROGRAMS\nJune 9–12\, 2020\n6 REASONS OUR INFLUENCER MARKETING CONFERENCE NEEDS TO BE YOUR EVENT OF THE YEAR \nWe bring over 10 years of experience to digital marketing and social media education. That means you can count on a vetted\, specially curated series of sessions and seasoned\, experienced speakers to tackle topics that have the biggest impact on your brand’s influencer marketing strategy.  \n\n\n\n\n\nLearn about best practices in influencer search\, discovery\, outreach and relationship management to position your brand for campaign success. \n\n\n\n\n\n\n\nAssess and audit your current influencer marketing initiatives through real-life feedback\, discussions and peer-to-peer learning. \n\n\n\n\n\n\n\n\nNetwork with a unique gathering of senior-level\, cross-industry marketers\, brands\, agencies\, creators\, and social media practitioners that are shaping the influencer economy. \n\n\n\n\n\n\n\n\nKeep your brand relevant by understanding the state of the influencer industry and opportunities for your brand on different social channels. \n\n\n\n\n\n\n\n\nMeasure the performance of your influencer campaigns while building a framework to enable scalability and long-term growth. \n\n\n\n\n\n\n\n\nPrepare and protect your brand by thoroughly understanding FTC guidelines and other brand safety and fraud-prevention measures.
URL:https://marketing.com.au/event/influencer-marketing-strategies-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200609
DTEND;VALUE=DATE:20200613
DTSTAMP:20260423T235750
CREATED:20200422T090730Z
LAST-MODIFIED:20200808T045318Z
UID:15122-1591660800-1592006399@marketing.com.au
SUMMARY:#SMSSUMMIT - Social Media Strategies Summit
DESCRIPTION:6 REASONS #SMSSUMMIT NEEDS TO BE YOUR SOCIAL MEDIA CONFERENCE OF THE YEAR\n\n\n\n\n\nLearn the nuts and bolts of a successful social media strategy to position your brand for success. \n\n\n\n\n\n\nAssess and audit your current social media initiatives through real-life feedback\, discussions and peer-to-peer learning. \n\n\n\n\n\n\nRevitalize your strategy framework as brand practitioners walk you step-by-step through successful case studies. \n\n\n\n\n\n\nCultivate your arsenal of tools\, resources\, and connections to champion a social media marketing transformation back at your company. \n\n\n\n\n\n\nExperience a unique gathering of senior-level\, cross-industry marketers. See what’s driving success at different types of companies that can inspire innovation at your own. \n\n\n\n\n\n\nAccelerate your career and your role within your company by learning to streamline your processes and improving your existing skills set.
URL:https://marketing.com.au/event/smssummit-social-media-strategies-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200609
DTEND;VALUE=DATE:20200611
DTSTAMP:20260423T235750
CREATED:20200527T112801Z
LAST-MODIFIED:20200808T045318Z
UID:15359-1591660800-1591833599@marketing.com.au
SUMMARY:Hootsuite Connection
DESCRIPTION:A Virtual Event. But Not As You Know It.\nWorld-renowned speakers. Live classes. Fireside chats. 1:1 networking. AMAs. q&as. Demos. Live music. Partner booths. Take-home resources. Trivia. Product sneaks. Swag. Surprises. And more! \nParticipate\, collaborate\, and reimagine customer engagement at a virtual event unlike any other. \nJoin us to reimagine the future of customer engagement with the world’s leading digital innovators. Hear from 30+ speakers guiding and building outstanding social brands. Take live classes with our experts. Join thoughtful debates. And share moments that will keep us all feeling optimistic about the road ahead. \n\n\nThis begins as a conference. But we hope it becomes something bigger. A place to connect and learn. And a place to find the insight and inspiration to lead your organization towards a future of growth. \n\n\n\n\n2:00 PM\n\n\nUnbreakable Bonds: How to build socially intelligent customer engagement\n\nHeather Cook\, Hootsuite\n\n\n\n\n\n\n2:30 PM\n\n\nThe Practical Effect: Transforming government through social media innovation\n\nCarmen Michael\, NSW Department of Education\n\n\n\n\n\n\n3:00 PM\n\n\nSoon to be announced\n\n\n\n\n\n3:30 PM\n\n\nMarketing Hybridity: Rethinking social intelligence as the key to an optimised marketing strategy\n\nKarina Wilson\, Austrade\n\n\n\n\n\n\n4:00 PM\n\n\nAMA with Hootsuite’s Social Media Team\n\nHootsuite’s Social Media Team\n\n\n\n\n\n\n4:30 PM\n\n\nRegTech: Digital and social compliance as gateways to competitive advantage\n\nNathan Cram\, Brolly\n\n\n\n\n\n\n5:00 PM\n\n\nLiving Room Concert\n\nWalk off the Earth
URL:https://marketing.com.au/event/hootsuite-connection/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200601
DTEND;VALUE=DATE:20200604
DTSTAMP:20260423T235750
CREATED:20200503T013525Z
LAST-MODIFIED:20200808T045319Z
UID:15182-1590969600-1591228799@marketing.com.au
SUMMARY:Digital Growth Unleashed
DESCRIPTION:Optimizing the complete customer journey – Gathering of international digital growth experts\n\nDigital Growth Unleashed will leave you knowing how to attract the right audience\, align business models with the user experience\, optimize the lifetime value of client relationships and introduce you to the right technology to make it all happen. \nDigital Growth Unleashed evolved from Conversion Conference. Over the course of two dozen highly-rated shows in the US and Europe since 2010\, thousands of people from over 40 countries have taken part in advancing the art and science of conversion rate optimization (CRO). CRO makes websites and landing pages more efficient once someone lands on them. Now it is time to create even more leverage across your whole business!
URL:https://marketing.com.au/event/digital-growth-unleashed/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Email marketing,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200520
DTEND;VALUE=DATE:20200521
DTSTAMP:20260423T235750
CREATED:20200503T013212Z
LAST-MODIFIED:20200808T045321Z
UID:15179-1589932800-1590019199@marketing.com.au
SUMMARY:Impact Summit
DESCRIPTION:The UK’s leading purpose-led business event\nImpact Summit is an annual event that brings together some of the brightest minds of our time. We give a platform to the people shaking things up\, changing the status quo\, and using purpose-driven business models as a means of tackling global challenges. \nJoin us online to find inspiration\, discuss ideas and connect with the people who are not only sharing in this vision\, but bringing it to life. \n 
URL:https://marketing.com.au/event/impact-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Market Research,Marketing,Online,Public Relations,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200519
DTEND;VALUE=DATE:20200521
DTSTAMP:20260423T235750
CREATED:20200503T012905Z
LAST-MODIFIED:20200808T045322Z
UID:15177-1589846400-1590019199@marketing.com.au
SUMMARY:SMX London
DESCRIPTION:Join the biggest Search Marketing Conference Series worldwide – Programme by Search Engine Land\, the leading Source of Search Marketing News. \nSearch marketing is by far the biggest area of digital marketing. You can’t afford to waste time or money getting it wrong. Attend SMX\, and you’ll get it right! \nImmerse yourself in three days of SEO\, SEM and Online Marketing sessions and you’re guaranteed to leave with practical tips and techniques to immediately improve your search marketing efforts. SMX also has strategic sessions to help you with what’s coming over the horizon. \nWith sessions designed to serve a diverse search marketing audience\, you’ll discover topics tailored for your needs — whether you’re into SEO or SEM\, whether you’re an advanced search marketing veteran or are a beginner just learning the ropes. \nPlus — if you work at an agency or as part of an in-house team\, SMX team rates let you divide and conquer to attend multiple tracks simultaneously. \nFeatured 2020 SMX London Sessions:\n\nSEO \n\nCreating Blockbuster Content\nKeywords Are Dead — Long Live Concepts\, Entities & Audiences!\nThe Most Common SEO Mistakes\, And How to Fix Them\nMeet The Search Engines\nSEO Success Without Link Building\nPenguin Prevention: Link Acquisition & Audit Techniques You Need To Know\n\n\nSEM/Paid Search \n\nAmazing Paid Search Tactics & Tools\nDeep Dive: Ad Bidding Strategies & Bid Modifiers\nConversion Rate Rockstars\nTaking Retargeting To The Next Level\n\n\n\nSearch & Social \n\nBetter Together: Search and Social\nWinning Strategies With Facebook Ads\nFaceoff: Adwords\, Linkedin & Twitter Compared\nMeasuring Up With Social Analytics\n\n\n\n 
URL:https://marketing.com.au/event/smx-london/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Copywriting,Digital Marketing,Email marketing,Graphic Design,Marketing,Online,Public Relations,SEO,Social Media,Video,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200512
DTEND;VALUE=DATE:20200514
DTSTAMP:20260423T235750
CREATED:20200503T012417Z
LAST-MODIFIED:20200808T045324Z
UID:15174-1589241600-1589414399@marketing.com.au
SUMMARY:#OMR20
DESCRIPTION:At OMR20\, we are bringing together international superstars of the digial scene\, hidden industry champions and local heroes for 2 days of action in Hamburg. It’s a solid mix of absolute experts with profound insights and engaging personalities. Here’s a small taste of what’s to come—more details to come! \n#OMR20 TRACKS – THE PROGRAM AT OMR20\nCONFERENCE\ni\nIndustry a-listers\, CEOs\, movers and shakers at the world’s biggest companies deliver exclusive insights to the 7000-person strong audience.\n\n\nExpo Stages – Actionable strategies and relevant business insights you can use\nOMR20 will see three Expo stages for the first time in the history of the OMR Festival. That means\, more content than ever before. Speakers from around the world on both Festival days discussing their tips\, tricks and strategies they’ve employed to solve the challenges facing them in their digital business.\n\n\n\nTHE TOP EXHIBITORS AT #OMR20\n\n\n\n\nAt the Expo\, industry titans like Adobe\, Google\, Facebook & co. rub shoulders with medium-sized companies\, eCommerce enterprises and digital startups. Find out about the latest trends in digital marketing and meet up with business contacts face-to-face.
URL:https://marketing.com.au/event/omr20/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200512
DTEND;VALUE=DATE:20200513
DTSTAMP:20260423T235750
CREATED:20200422T084731Z
LAST-MODIFIED:20200808T045324Z
UID:15114-1589241600-1589327999@marketing.com.au
SUMMARY:Connect. Collaborate. Commit. C3 Virtual Keynote
DESCRIPTION:Conductor is breaking down physical barriers to bring our community together virtually for C3\, our annual search and content marketing conference\, on May 12\, 2020. \nJoin our virtual keynote\nWe are excited to bring great content to you as a free\, online experience. Join us to hear from Conductor leaders on the future of search and why organic marketing is a smarter investment than ever. \nSpeakers\nThe C3 Virtual Keynote brings together Conductor and industry leaders who will explain how great content is the solution to the unprecedented marketing challenges in 2020. \nWe are excited to bring great content to you as a free\, online experience. You can expect to come away from C3 2020 with specific ideas and strategies to use now as well as tighter bonds with the greatest search professionals in the world.
URL:https://marketing.com.au/event/connect-collaborate-commit-c3-virtual-keynote/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200506
DTEND;VALUE=DATE:20200508
DTSTAMP:20260423T235750
CREATED:20200422T083350Z
LAST-MODIFIED:20200808T045432Z
UID:15106-1588723200-1588895999@marketing.com.au
SUMMARY:Digital Summit At Home
DESCRIPTION:Why Attend Digital Summit At Home? \n\n25+ business critical digital marketing sessions you can view from anywhere.\nGet your biggest questions answered by our industry-leading speakers.\nFully interactive virtual networking space and vendor gallery.\nAll session recordings delivered to you post-event.\n$100 credit toward a future DS in-person event.\n\n\nAgenda-At-A-Glance \nMore than 25 practical sessions over 2 days! Topics include: \n\n\n\n\n\n\n\n\nThis is Marketing: A Live Q&A with Seth Godin on How We Move Forward\nHow to Be an Agile Digital Marketer in A Time of Crisis\nTips for Mastering Your Value Prop in a Changing Economy\n4 Ways to Measure Your Social Content Better Right Now (w/ Tool Recommendations!)\nHow Voice Tech Can Revolutionize Your Marketing During a Pandemic\nBuilding Trust in the Future: Human-Centric Marketing Strategies\nAnd much more!
URL:https://marketing.com.au/event/digital-summit-at-home/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200421
DTEND;VALUE=DATE:20200424
DTSTAMP:20260423T235750
CREATED:20200422T080815Z
LAST-MODIFIED:20200808T045436Z
UID:15097-1587427200-1587686399@marketing.com.au
SUMMARY:Discover MarTech
DESCRIPTION:A Virtual Event For Strategies & Solutions\n\n\nTues. April 21 – 1:00pm – 5:00pm ET\n\n\nWeds. April 22 – 1:00pm – 5:00pm ET\n\n\nThurs. April 23 – 1:00pm – 3:00pm ET\n\nDiscover MarTech: A Virtual Event For Strategies & Solutions is a free educational experience for senior-level marketers who need to stay up-to-speed on the latest developments in modern marketing and identify\, evaluate\, and implement time-saving\, profit-generating marketing technologies. \nThe all-new program will kick off with exclusive keynote presentations from MarTech program chair Scott Brinker and Real Story Group’s Tony Byrne. \nTopics include… \n\n\nWhat marketing might look like in a post-coronavirus world: What can you be doing to prepare? How will you adapt and thrive when the dust settles?\nFour archetypes of marketing technologists and a look at their roles and responsibilities\nThe current state of marketing technology and operations careers\, featuring insights from the latest chiefmartec.com/MarTech Today Career Survey\nA state-of-the-art martech stack: What does it look like? How does it work?\nHow you can manage change and uncertainty in marketing — in a changing and uncertain world\nPractical advice for vetting and buying marketing technology so you get the right fit for your specific enterprise needs\n\n\nDon’t miss this exciting opportunity to continue your learning initiatives\, engage with solution providers\, and connect with the MarTech community — all from the comfort and safety of your home or office. \n\n\n\n\n…with job titles like… \n\n\n\n\n\n\n\n\n\nChief Analytics Officer\nCreative Director\nDigital Marketing Director\nDirector of Data Engineering\, Marketing Technology\nDirector of Marketing\nDirector of MarTech\nDirector Software Development\nGlobal CRM Solutions Lead\nGlobal Marketing Technology Manager\nLead Developer\n\n\n\n\n\nMarketing Director\nMarketing Engineering Lead\nMarketing Technology Architect\nPrincipal IT Engineer\nPrincipal Solution Architect\nSenior Data Analyst\nSenior Manager\, Marketing Technology\nSVP Marketing Analytics\nVP Customer Engagement\nVP Marketing Technology
URL:https://marketing.com.au/event/discover-martech/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Digital Marketing,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200326T090000
DTEND;TZID=Australia/Melbourne:20200326T120000
DTSTAMP:20260423T235750
CREATED:20200222T060035Z
LAST-MODIFIED:20201002T055239Z
UID:14906-1585213200-1585224000@marketing.com.au
SUMMARY:Content Marketing – Creation\, Curation & Strategies [MASTERCLASS]
DESCRIPTION:So many ways to generate content. So many content creation and curation tools.  \nSo\, how do you formulate a content strategy that will maximise the return on your content marketing investment and minimise your workload? \nJoin social media strategist and certified trainer Meg Coffey on Thursday March 26th at the Alex Hotel for our Content Marketing: Creation\, Curation & Strategies workshop – a masterclass in perfecting your content marketing and social media strategy. \nFind out the essentials to make sure you can utilise social media for your business efficiently and strategically. \nThe Content Marketing Masterclass will examine:\n\nChoose and use the right apps and tools\nDefine your brand personality and use it consistently\nCreate a realistic content calendar and save time\nUnderstand when to create and when to curate\nHarness the power of user-generated content\nMeasure your effectiveness and report on ROI\n\nWHO SHOULD ATTEND\nIf you understand the basics of digital marketing and are ready to take it to the next level\, this is the Masterclass for you. Marketing professionals\, media personnel or small business owners who are looking for great ideas\, tips and tricks about how to a create and maintain a great content strategy should look no further!
URL:https://marketing.com.au/event/content-marketing-creation-curation-strategies-masterclass-2/
LOCATION:Alex Hotel\, 50 James Street\, Perth\, WA\, 6000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Perth,Social Media
ORGANIZER;CN="Social Media Perth":MAILTO:info@smperth.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200219T080000
DTEND;TZID=Australia/Melbourne:20200221T170000
DTSTAMP:20260423T235750
CREATED:20191117T004729Z
LAST-MODIFIED:20200222T051655Z
UID:14447-1582099200-1582304400@marketing.com.au
SUMMARY:2nd Annual Social Media WA Summit
DESCRIPTION:Developing an agile and audience-centric social media strategy to drive engagement and keep up with accelerated change. \n\nGiven the pace of change across social media – what got you where you are today\, won’t get you where you want to go with your social media strategy throughout 2020 and beyond. \nAs habits and platforms continue to evolve\, and as new platforms come into existence\, what influences the way people use and react to social media\, in addition to how you capture and engage your audience\, is an ever-evolving cycle you must keep abreast of. \nThis rapidly evolving landscape\, coupled with the too-familiar reality of minimal budgets and resources and lack of buy-in create significant challenges for Social Media teams in 2020 and beyond. \nJoin us at the 2nd Annual Social Media WA Summit to explore how you can develop an agile approach to keep up with the pace of change and remain audience-centric to ensure you continue meeting the needs and expectations of your audiences. \nAttending the 2nd Annual Social Media WA Summit will help you with: \n\nDeveloping an audience-centric approach to content development and strategy\nImplementing strategies for adapting and responding quickly to platform and algorithms changes\nCreating quality content and generating strong engagement with minimal resources\nMeasuring social media strategies to increase ROI\nSelling social up the value chain to gain buy-in for adequate resources\nHumanising social media content to better engage with your audiences\nMeasuring social media strategies to understand and increase ROI\n\nTweet about this event using #SMWA20 and @AkoladeAust for event and industry updates!
URL:https://marketing.com.au/event/2nd-annual-social-media-wa-summit/
LOCATION:Novotel Perth Langley\, 221 Adelaide Terrace\, Perth\, WA\, 6000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Perth,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200212
DTEND;VALUE=DATE:20200215
DTSTAMP:20260423T235750
CREATED:20200122T225106Z
LAST-MODIFIED:20200222T051724Z
UID:14791-1581465600-1581724799@marketing.com.au
SUMMARY:The Digital Marketers Australia Conference 2020
DESCRIPTION:Happening annually in Melbourne\, Australia\, the Digital Marketers Australia Conference is the country’s largest digital marketing and business growth conference. \nMore than 1\,000 of the top marketing professionals and business owners from around the country attend for enhanced networking opportunities and above all\, key takeaways to increase company profits. \nUnlike other start up events and social media events\, the Digital Marketers Australia Conference will be focusing specifically on digital marketing to help grow a business. \nThe conference involves 3 content-packed days featuring some of the best in the industry including Naomi Simson\, Mike Rhodes\, and so many more. \nThis year’s conference is taking place on February 12 – 14 at the Pullman Hotel\, Albert Park in Melbourne.
URL:https://marketing.com.au/event/the-digital-marketers-australia-conference-2020/
LOCATION:The Pullman Albert Park\, 65 Queens Road\, Albert Park\, Melbourne\, 3004\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Melbourne,SEO,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200119T093000
DTEND;TZID=Australia/Melbourne:20200119T163000
DTSTAMP:20260423T235750
CREATED:20191228T052349Z
LAST-MODIFIED:20200222T051725Z
UID:14623-1579426200-1579451400@marketing.com.au
SUMMARY:Instagram\, Influencers & Content
DESCRIPTION:There’s a breakfast blog in Sydney with more Instagram followers than Kia\, Ford and Telstra… combined. Two girls started a face scrub with more followers than Australia’s leading 10 companies… combined. How is this possible? \nShow\, don’t tell. This course unpacks the successful engagement and lead strategies currently being used on Instagram by a range of sole traders\, commercial and not-for-profit organisations. \nThe brands who are winning new customers and social interactions are creating content to delight their audience and it’s not always who you might think. This course showcases some of the internet’s best original content creators. We’ll examine how new cutting edge content concepts are bucking the trend when it comes to social media content creation. \nWe’ll also cover every imaginable technical aspect of Instagram\, including intricacies of posting times\, geo-tagging hacks and why posting with particular image dimensions will get you more likes. We’ll also cover in detail the implications of Instagram’s new business profiles\, Instagram paid boosting and of course\, Instagram stories. (Yes\, it’s a copy of Snapchat) \nThe presenter\, Marcus Willis\, is the force behind many wildly popular Instagram accounts\, including @MelbourneToDo\, which has amassed over 90\,000 followers. Marcus also operates the Instagram marketing agency – Eight Clients which manages the social and Instagram accounts for many businesses across the world. He’ll share his key insights from his experience from working in fashion\, hospitality\, education\, tourism and FMCG on accounts with over 500\,000 followers.
URL:https://marketing.com.au/event/instagram-influencers-content/
LOCATION:WeWork – Melbourne\, 120 Spencer Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Melbourne,Social Media,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191204T080000
DTEND;TZID=Australia/Melbourne:20191206T170000
DTSTAMP:20260423T235750
CREATED:20191117T004014Z
LAST-MODIFIED:20200222T051739Z
UID:14443-1575446400-1575651600@marketing.com.au
SUMMARY:Social Media for Gov
DESCRIPTION:The Social Media in Government Conference is a unique event that will explore some of the most exciting case studies and innovative strategies to maximise social media success. With powerful keynote presentations and panel discussions from Australia’s leading Social Media professionals\, this event will address the most significant challenges being faced today and uncover the knowledge\, strategies and technology to improve the impact and value of social media efforts.
URL:https://marketing.com.au/event/social-media-for-gov/
LOCATION:Stamford Plaza Melbourne
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20191126
DTEND;VALUE=DATE:20191128
DTSTAMP:20260423T235750
CREATED:20190922T055412Z
LAST-MODIFIED:20191020T054257Z
UID:14254-1574726400-1574899199@marketing.com.au
SUMMARY:Media Communications Week
DESCRIPTION:The Media Communications Week\, being held at Novotel Sydney Central from 26 – 28 November 2019 brings to you two extraordinary programmes under one roof; the 4th Communications Leadership Forum and the 2nd Social Media Leadership Forum. \nDeveloped together with senior communications and social media professionals from leading international and national brands\, this two practical programmes are not to be missed. With powerful keynote presentations\, insightful case studies\, and interactive group discussions; these events will address the real-world challenges and opportunities being faced by communications and social media leaders in today’s digitally connected world.
URL:https://marketing.com.au/event/media-communications-week/
LOCATION:Novotel Sydney Central\, 169-179 Thomas Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Social Media,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191120T173000
DTEND;TZID=Australia/Melbourne:20191120T200000
DTSTAMP:20260423T235750
CREATED:20191031T084312Z
LAST-MODIFIED:20201002T054453Z
UID:14377-1574271000-1574280000@marketing.com.au
SUMMARY:Social Media Spotlight
DESCRIPTION:Social Media Spotlight – Wednesday 20 November Sydney | 5.30pm – 8.30pm \nSocial media is constantly changing and how businesses and marketers leverage these platforms will continue to evolve. \nIn November we shine the spotlight on social media and dissect the latest changes to this channel and what they mean to marketers. \nAt this event\, our speakers will discuss what innovative social media techniques they use to launch brands\, increase reach and engagement and drive sales. \nOur speakers will cover: \nAll the latest B2B and B2C social content trends – including strategy\, distribution and measurements\nBest practice methods to get your social creative to cut through the noise\nInfluencer marketing regulations and opportunities for growth\nGet your ticket now \nInclusions: \n\nThis is our annual evening event for Sydney! Join us afterwards for rooftop networking drinks\nThe audience will sit (theatre style) to listen to the panel and Q&A\nThree speakers each presenting for 15-20 minutes each\nAudience Q&A will be held at the end\nAll attendees will automatically enter our business card draw on the day to have a chance to win great prizes!\n\nSPEAKERS\nSimon Jackson\, Senior Social Creative\, Coca-Cola South Pacific \nSimon loves words\, ideas and nachos. After working as a copywriter for some of Sydney’s leading ad agencies\, he has now carved out a niche as a social creative specialist with One Green Bean // Coca-Cola South Pacific. \nSince starting as the lead social creative at Coca-Cola\, their reactive content has been picked up by the likes AdNews and Mumbrella and Fanta was nominated for Best Social Media Campaign at the 2019 CommsCon awards. \nKatherine Chalhoub\, Head of Social\, Web Profits \nIn an industry that never sleeps\, Kath finds dreaming in between the lines her favourite pastime. \nCuriosity\, innovation and a keen passion for the limitless potential of Creative Marketing\, is key to ideating and executing strategies that leverage relevant digital platforms in unique and progressive ways. Kath is a lateral thinker bringing concepts and ideas to life via blended digital campaigns. \nEmbracing the latest trends in design\, video and digital marketing\, she leads a team of eclectic individuals with a serious passion for developing and sharing compelling brand stories. The aim? To develop campaign work that resonates with mass reach and evokes human connection on a scale that transcends the scope of the status quo. \nKath will be unpacking and exploring social media predictions and trends for 2020 and beyond. \nSammy Major\, AU Sales Director\, TRIBE \nSammy Major is the AU Sales Director at TRIBE\, who are transforming the way brands can connect with leading influential content creators to create powerful 1:1 marketing campaigns. Sammy is a proven and experienced digital sales leader who joined TRIBE in 2018 following a progressive career at some of Australia’s most innovative tech and media companies. \nMost recently\, Sammy held the position of Commercial Director at HuffPost Australia and Group Sales Manager at REA Group\, where she was a two-time winner of the annual Sales Incentive Program rewarding the top 1% of sales excellence globally\, as well as the winner of B&T’s 30 under 30 Award in the Media division in 2016. Sammy is deeply passionate about understanding client needs\, surpassing expectations\, leadership and building high performing teams. \nSammy will be delivering her insights into world of influencer marketing after the likes counter has been removed\, and discussing whether this change was merely a signal for regulation or more of a sign of the explosive growth that is about to come for this industry?
URL:https://marketing.com.au/event/social-media-spotlight-3/
LOCATION:General Assembly Sydney\, Level 2\, 1 Market Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Social Media
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191112T180000
DTEND;TZID=Australia/Melbourne:20191112T210000
DTSTAMP:20260423T235750
CREATED:20190922T033147Z
LAST-MODIFIED:20191020T054257Z
UID:14222-1573581600-1573592400@marketing.com.au
SUMMARY:SEMrush Australian Search Awards
DESCRIPTION:The SEMrush Australian Search Awards will be proudly presented by industry leaders at a gala dinner at Sydney Opera House on November 12\, 2019. Companies that have significantly improved their online presence in Australia in the past 18 months are welcome to enter. The awards are now open for entry\, and the deadline for submissions is 6 September 2019. \nThis year’s awards feature more than 20 categories\, and entries are open to anyone in the marketing sector in Australia and New Zealand\, including those working for brands and agencies. \nThe judging panel includes Lyndon Barnett (Vodafone)\, Shefali Joshi (Monash University)\, Jeremy Cabral (Finder) and Jeremy Brook (Deliveroo) – all esteemed senior executives in the marketing\, advertising\, digital and search space from Australia and all over the world. The award finalists and winners will be selected after a rigorous two-stage judging process\, including pre-scoring to determine the finalists and a judging meeting\, where entries will be discussed and evaluated in detail to decide the winning entries. A shortlist of finalists will be announced on 9 October.
URL:https://marketing.com.au/event/semrush-australian-search-awards/
LOCATION:Sydney Opera House
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Award,Content Marketing,SEO,Social Media,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191002T080000
DTEND;TZID=Australia/Melbourne:20191002T103000
DTSTAMP:20260423T235750
CREATED:20190919T095056Z
LAST-MODIFIED:20191020T054325Z
UID:14196-1570003200-1570012200@marketing.com.au
SUMMARY:Spotlight on Paid Social Media - Brisbane
DESCRIPTION:Social media is a key channel in many marketing plans and it experiences perhaps the highest rate of change of them all. How are you adjusting your social media strategy to accommodate changes across these platforms? \nAt this event\, we explore the latest in social media advertising. You’ll find out how to get the most from your ad budget\, how to best leverage the targeting capabilities of these platforms and what creative is getting the most cut through. \nOur speakers will share how they use paid social media in conjunction with their organic presence and how they decide what content and ad types to use where. Plus\, see what reporting organisations have in place to track and deliver results. \nWhether you are in B2B or B2C\, if social media forms part of your marketing strategy\, make sure you don’t miss this event.
URL:https://marketing.com.au/event/spotlight-on-paid-social-media-brisbane/
LOCATION:The Grove\, 480 Queen Street\, Brisbane\, QLD\, 4000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Queensland,Social Media
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190819
DTEND;VALUE=DATE:20190821
DTSTAMP:20260423T235750
CREATED:20190622T075311Z
LAST-MODIFIED:20190622T075311Z
UID:13803-1566172800-1566345599@marketing.com.au
SUMMARY:Future Social Media Strategy 2019 Forum
DESCRIPTION:While we often get caught up in the ‘now’ of social marketing\, it’s critical to also consider the future\, and where you should be paying attention to in the months to come. \nAnd while virtual reality\, augmented reality\, hyper local social platforms are some of the answers most would revert to when thinking about the future of social\, what’s equally important is how we’ll get there – and what\, practically\, the evolution to these next stages of social communication will mean for you and your organisation. \nThis two day agenda has been curated to ensure delegates leave feeling inspired to innovate and review their current social strategy. With social opportunity rising knowing where to place your focus next is paramount to staying relevant and engaging. \nDelegates will be taken on a journey through current pioneering social success and the future landscape currently shaping the next 12 months of social innovation.
URL:https://marketing.com.au/event/future-social-media-strategy-2019-forum/
LOCATION:Bayview Eden\, 6 Queens Road\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:Melbourne,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190727
DTEND;VALUE=DATE:20190728
DTSTAMP:20260423T235750
CREATED:20190622T071513Z
LAST-MODIFIED:20190622T071513Z
UID:13781-1564185600-1564271999@marketing.com.au
SUMMARY:LAUNCH INTO DIGITAL GROWTH MARKETING
DESCRIPTION:The bedrock for the survival of a company is its ability to get customers\, grow\, and scale. By mastering a range of powerful digital tools\, individuals and businesses are able to successfully sell a product or service. \nThe ability to move customers down the end-to-end marketing funnel is vital not only to the traction and scalability of a business but also the achievement of their business objectives. \nIf you’d like to develop the skills and digital growth marketing know-how to lead your team or business to success\, then our one-day bootcamp is for you. \nOn our one-day bootcamp\, our industry experts will take you through: \n-An overview of Digital Growth Marketing — its strategies\, processes\, and what a successful growth engine looks like for your project or business\n-The ability to differentiate between traditional marketing and digital marketing\n-Strategies\, tips\, and hacks to work towards your North Star Metric and achieve traction\n-A cohesive understanding of a customer at different stages of an optimised growth funnel (AARRR)\, and how to satisfactorily attract and retain them\n-Search Engine Optimisation (SEO) and paid search\n-Data-driven marketing\n-Google\, social (Facebook\, Instagram\, and Linkedin)\n-Email\, viral\, and content marketing\n-An understanding of how to optimise your landing pages and website to shape and influence customer decisions and actions\n-Career pathways and opportunities within the valuable and in-demand field of digital growth marketing
URL:https://marketing.com.au/event/launch-into-digital-growth-marketing/
LOCATION:Academy Xi – Melbourne\, Level 3\, 45 Exhibition Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:Content Marketing,Digital Marketing,Melbourne,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190711
DTEND;VALUE=DATE:20190712
DTSTAMP:20260423T235750
CREATED:20190622T074406Z
LAST-MODIFIED:20190622T084100Z
UID:13795-1562803200-1562889599@marketing.com.au
SUMMARY:Instagram Marketing // Hashtags\, Content & Growth [MASTERCLASS]
DESCRIPTION:Using Instagram to post pretty little snaps? You’re missing the big picture. \nDiscover how to make Insta work for your business. From regrams to hashtags\, community engagement and remaining authentic\, in our Instagram training course we’ll discuss the best way to increase your presence and maximise your ROI. We will show you how to optimise your account for greater reach\, give you insights into the algorithm\, and explain how to spot the fakes from a mile away. \nWe invite you to join us on Thursday 11 July at the Alex Hotel for our masterclass “Instagram Marketing – Hashtags\, Content & Growth”. \nIn this Instagram training course we will examine: \n\nWrite a killer Instagram bio\, create a theme and make your feed sing\nUse the right apps and time-saving content tools\nSeparate algorithm facts from fiction\nLearn what and when to post (and why)\nMaster the art of hashtags and regrams\nExplore the science of Instagram analytics and advertising\nMake Stories and Highlights work for you\nBuild and maintain an engaged community
URL:https://marketing.com.au/event/instagram-marketing-hashtags-content-growth-masterclass/
LOCATION:Alex Hotel\, 50 James Street\, Perth\, WA\, 6000\, Australia
CATEGORIES:Perth,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190704
DTEND;VALUE=DATE:20190705
DTSTAMP:20260423T235750
CREATED:20190622T072153Z
LAST-MODIFIED:20190622T072153Z
UID:13787-1562198400-1562284799@marketing.com.au
SUMMARY:INSTAGRAM MARKETING - GROW | ENGAGE | MONETISE
DESCRIPTION:INSTAGRAM MARKETING – GROW | ENGAGE | MONETISE \nJoin this workshop to grow your Instagram expertise\, outperform the competition\, and become a pro in the fastest-growing digital channel. \n 
URL:https://marketing.com.au/event/instagram-marketing-grow-engage-monetise/
LOCATION:Melbourne Spencer St\, 120 Spencer Street\, Melb
CATEGORIES:Digital Marketing,Marketing,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190625
DTEND;VALUE=DATE:20190626
DTSTAMP:20260423T235750
CREATED:20190414T013023Z
LAST-MODIFIED:20190414T031450Z
UID:13524-1561420800-1561507199@marketing.com.au
SUMMARY:State of Social: Social & Digital Marketing Conference 2019
DESCRIPTION:Step off the social media and digital marketing merry-go-round and get your bearings with a day of social and digital enlightenment and entertaining at Australia’s most unconferencey conference. \nThis time around\, we’re bringing together more delegates and more of the brightest minds in social media and digital marketing to stimulate informed debate across a trifecta of titillating topics. \nAt a time when the marketing landscape is changing faster than Facebook’s algorithms\, State of Social 2019 is a solid rock of knowledge towering from the rolling sea of social and digital innovation. \nIt’s a place where we plainly pose and adroitly answer the question ‘Where to from here?’
URL:https://marketing.com.au/event/state-of-social-social-digital-marketing-conference-2019/
LOCATION:Optus Stadium\, Perth\, Perth\, Australia
CATEGORIES:Conference,Perth,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190605T080000
DTEND;TZID=Australia/Melbourne:20190605T170000
DTSTAMP:20260423T235750
CREATED:20190414T010933Z
LAST-MODIFIED:20190414T031450Z
UID:13503-1559721600-1559754000@marketing.com.au
SUMMARY:The Social Media Manager: More Than Memes
DESCRIPTION:As social media has grown\, so social media management for organizations has moved from a sidehustle for an intern to a professional role. This session explores the opportunities and challenges of that role. We will discuss:\n– What a social media manager actually does.\n– How they engage both the organizations they work in and the broader general publics.\n– The rise of the “influencer” and what this means for social media managers \nJoanne Jacobs is an award-winning digital strategist and company director\, and she is the Co-CEO (with Gavin Heaton) of Disruptor’s Handbook\, a firm that facilitates incubation of innovation in enterprise. Joanne is on the Board of Code Club Australia\, as well as the NSW Government Digital Advisory Panel\, and she is a regular mentor of startups. She was the 2018 Entrepreneur in Residence\, and is currently an Industry Fellow\, at the Faculty of Arts and Social Sciences at UTS. She was co-editor with Axel Bruns of the book\, Uses of Blogs (2006). \nMarkus Hafner is Manager\, Social Media at the NSW Dept of Industry. He has managed social media programs at the ABC and Razorfish. Markus has held a number of senior positions in the IT industry such as CEO at PeopleBrowsr and CIO at Adstream. \nMaya Mausli is a Social Media Manager at We Are Social where she works full-time supporting PwC Australia. Maya has previously held roles with Audible and Samsung. \nLauren Mathieson is from We Are Social\, one of Australia’s leading social specialists where she works full time supporting PwC as a Social Media Content & Community Manager. She also runs her own small business of the side – Oh My Gum Designs – selling handmade jewellery inspired by Aussie natives\, which was born and bred on Instagram and recently featured in Mamamia’s new book Lady Startup. Lauren has previously worked at content marketing agency Brandalism as a Social Media Manager and studied a Masters of Communications Management at UTS.
URL:https://marketing.com.au/event/the-social-media-manager-more-than-memes/
CATEGORIES:Meetup,Social Media,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190502T093000
DTEND;TZID=Australia/Melbourne:20190502T163000
DTSTAMP:20260423T235750
CREATED:20190224T061921Z
LAST-MODIFIED:20190310T093046Z
UID:13237-1556789400-1556814600@marketing.com.au
SUMMARY:Linkedin Training Course (Sydney)
DESCRIPTION:There’s now 6 million Australians on Linkedin. Few are using it to its full potential. Very few have figured out how this platform can be used effectively for marketing (to find new business) or for their careers (to boost their online reputation.) In this one day Linkedin training course we’ll teach you how. \nThis is a live\, in-person class with small numbers where we step you through using Linkedin. It’s practical and hands-on. BYO laptop and we’ll get stuck in. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWhat you’ll learn in our Linkedin training\n\n\n\n\nImportant strategic aspects of Linkedin: \n\nCredibility – how to build it on Linkedin\nThought leadership – its role on Linkedin\nVisibility – how to be found on Linkedin\nLeads – how to find sales/work leads and reach out\n\n  \nHow to make the most of features including: \n\nProfile – what to write and how to write it\nConnections – who to connect with\, the right way to do it\nGroups – which to join and how to interact in them\nRecommendations – how to ask for and write recommendations\nCompanies – how to get the most out of business pages\nSearch – how to use Linkedin search to find sales/work leads\nPublishing – what to write and how to do it
URL:https://marketing.com.au/event/linkedin-training-course-sydney-4/
LOCATION:Media School Sydney\, 335 Clovelly Road\, Clovelly (Eastern Suburbs)\, Australia
CATEGORIES:All Event Locations,All Event Types,Marketing,Social Media
END:VEVENT
END:VCALENDAR