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DTSTART;VALUE=DATE:20210910
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UID:19778-1631232000-1631318399@marketing.com.au
SUMMARY:Social Media Course - Sydney live class
DESCRIPTION:A one-day social media training course providing strategic thinking and practical tips. Offered each month in Sydney’s East. It’s a live\, in-person workshop with an experienced educator. \nWe limit numbers and covid-safe rules apply\, including social distancing. \nHow we work  \nWe provide and use: \n\nexamples of best practice (small business and large)\nlive online demonstrations\nlearning resources you can use later (including videos)\na plain English approach to teaching (we avoid tech talk)\npractical exercises which focus on your business\n\nLearn more about how we work. \n  \n  \nWhat’s in the social media course?  \nThis is our popular all-in-one package – where we cover the key bases in a day. The key components of the course are: \n1. Big picture / strategic thinking\n\nthe key principles for success in the long run\nwhat you can learn from businesses using it well\nwhat you can expect to get out of social media\nwhere social media fits in with your overall marketing\nwhich social media platforms to use\n\n2. Key aspects of developing the major platforms\nFacebook \n\nhow to use Facebook for marketing your business\ntips for maximising the effectiveness of Facebook\nwhat to post on Facebook / what works best\nexamples of best practice (small business and large)\nan intro to Facebook advertising\nFacebook learning resources\n\nInstagram \n\nhow to use Instagram for marketing your business\ntips for maximising the effectiveness of Instagram\nwhat to post on Instagram / what works best\nexamples of best practice (small business and large)\nInstagram learning resources\n\nTwitter \n\nhow to use Twitter for marketing your business\ntips for maximising the effectiveness of Twitter\nwhat to tweet about / what works best\nan explanation of the key Twitter tools\nexamples of best practice (small business and large)\nTwitter learning resources\n\nLinkedin \n\nhow to use Linkedin for networking\, branding and B2B\ntips for maximising the effectiveness of Linkedin\nexamples of business people using Linkedin well\nLinkedin learning resources\n\nYouTube \n\nhow to use YouTube & videos for marketing your business\ntips for maximising the effectiveness of YouTube\ntypes of videos you can put on YouTube / what works best\nexamples of best practice (small business and large)\nYouTube learning resources\n\nBlogging \n\nhow to use blogging for marketing your business\ntips for maximising the effectiveness of your blog\nwhat to blog about / genres of blog posts\nexamples of best practice (small business and large)\nblogging learning resources\n\n3. Social media planning\n\nthe key elements of a social media plan\nprac session where we brainstorm content ideas\nthe steps to take you from ideas to plan to implementation\nhow to schedule content to platforms ahead of time\n\n4. Key issues\n\nhow to build and then interact with your community\nwhat to do about negative comments\nhow to measure ROI (return on investment)\n\n5. Starting and managing your time\n\nintro to social media sharing platforms\nhow to schedule platforms ahead of time\nhow to feed and interlink your social media and website\nother tips to help you save time\n\nWhy learn about social media marketing? \nThe cost to start social media platforms is free. The hidden cost is the time it takes to really get it working well – which makes it imperative you understand the principles for long-term success\, how successful players are using it\, and how you should be spending your own precious time. \nThose successful businesses have used social media to: \n\nlisten to what’s happening in the market\nbuild relationships with customers\nfocus attention on their brand’s strengths\nposition as a leader in their field and build brand value\nget themselves higher in google searches\ngenerate leads and opportunities\n\n 
URL:https://marketing.com.au/event/social-media-course-sydney-live-class/
LOCATION:Media School Studio – Sydney\, 335 Clovelly Road\, Clovelly\, NSW\, 2031\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Social Media,Sydney
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