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SUMMARY:How B2B Marketers Can Use Instagram for Lead Gen
DESCRIPTION:When most B2B marketers think “social media”—especially for lead gen—they think LinkedIn\, possibly Twitter\, and sometimes Facebook. But if you’re not using Instagram\, you’re missing out. Get started with a simple strategy that attracts attention and lets you connect directly with top leads. \nDid you know that it is\, in fact\, possible to use Instagram as a lead-generation tool? It’s true! And there are lots of creative ways B2B organizations can—and do—use Instagram to grow their business. \nIn this session\, you’ll learn how to create and implement an Instagram strategy that sets your B2B brand up for success. \nJoin us to learn how to: \n\nDesign your Instagram profile for lead generation\nCreate a content strategy that generates more lead traffic\nConnect with prospects directly on Instagram
URL:https://marketing.com.au/event/how-b2b-marketers-can-use-instagram-for-lead-gen/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
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DTSTART;TZID=Australia/Melbourne:20210321T080000
DTEND;TZID=Australia/Melbourne:20210321T170000
DTSTAMP:20260422T195123
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UID:18792-1616313600-1616346000@marketing.com.au
SUMMARY:Social Media Webinar: How to achieve consistent ROI from social media in 2021
DESCRIPTION:Learn how to measure your brand’s impact across the end-to-end customer journey on the best performing social media platforms \nThis workshop is focused around the current state of social media marketing as it sits heading into 2021. It involves a discussion and collaboration around social media strategy and design. With a strong intention on providing clarity on the metrics that businesses should focus on when developing a social media strategy for net business impact\, this workshop will cover strategies incorporating industry best practice to increase brand engagement\, internal resource allocation\, risk management. campaign build\, messenger strategy\, lead generation and funnel build strategy and social to EDM campaign methodology. It will provide insight into current engagement trends on each platform\, and how to evolve with the massive changes we are experiencing in the marketing and technology landscape today. \nKey learnings \n\nExplore the fundamental changes occurring on Facebook/Instagram/Linkedin and understand how to adapt\nWhat are the most important performance metrics to accurately measure and determine value for businesses in the long term\nWhat is the critical marketing formula for successful social media campaigns in 2021  \nWhat are the current industry benchmarks for social media best practice?  \nHow to tackle B2B vs B2C marketing strategy on social  \nDevelop an understanding of the current landscape of social media and learn data-driven strategies to drive the most significant growth and impact
URL:https://marketing.com.au/event/social-media-webinar-how-to-achieve-consistent-roi-from-social-media-in-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,Social Media
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