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DTSTART;TZID=Australia/Melbourne:20210114T140000
DTEND;TZID=Australia/Melbourne:20210114T150000
DTSTAMP:20260420T193523
CREATED:20201222T030444Z
LAST-MODIFIED:20210118T073244Z
UID:17954-1610632800-1610636400@marketing.com.au
SUMMARY:SEO Simplified in 30 Minutes
DESCRIPTION:Search engine optimization (SEO) has been made to appear way more complicated than it is. Mike Corso\, of Roovio Digital Marketing\, maintains that 80% of good SEO habits come down to just four words\, “They ask\, You Answer”\, and in this eye-opening presentation will explain what this means to your business and how to apply it. \nJoin Mike as he unpacks the essence of SEO in just 30 minutes that will enable you to take immediate action and see results. \nYou’ll learn: \n\nThe important steps that you can take to evolve your website optimization and achieve greater online visibility\nHow successfully ranked websites leverage the strong backbone of their existing site and are adding a lot more value (content!) on top\nMike’s favorite tools for keyword and content research\, social media\, and more
URL:https://marketing.com.au/event/seo-simplified-in-30-minutes/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201216T190000
DTEND;TZID=Australia/Melbourne:20201216T203000
DTSTAMP:20260420T193523
CREATED:20201115T093435Z
LAST-MODIFIED:20210118T073244Z
UID:17661-1608145200-1608150600@marketing.com.au
SUMMARY:Digital Marketing for Small Business
DESCRIPTION:Sign up for this class if you are a small or medium business owner\, or want to expand your knowledge and understanding of: \n– Social Media Marketing \n– Email Marketing \n– Google Ads \n– SEO \n– Reputation Management \n– Content Production \n– Website Optimization \n– ADA / Accessibility for Websites \n– Inbound Marketing \n– Lead Generation \n– Much more \nIf you have made it your goal for 2020/2021 to grow your business or become a digital marketing expert\, this free course is the best way to get started! \n\n\nAbout Your Host: \nCarlos Zuluaga is an entrepreneur\, digital marketing enthusiast\, and educator. For the past 10 years\, he has become the go-to speaker and teacher for organizations like the American Marketing Association\, PPAI Expo\, Florida Restaurant Lodging Association\, Greater Hollywood Chamber of Commerce\, Greater Fort Lauderdale Chamber of Commerce\, Hallandale Beach Chamber of Commerce\, Dania Beach Chamber of Commerce\, and other business organizations\, especifically in South Florida. \nOwner of multiple businesses\, Carlos knows that it takes to take an idea from start to finish\, and what is even better\, how to grow it into a successful venture through marketing\, innovation and technology.
URL:https://marketing.com.au/event/digital-marketing-for-small-business/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Email marketing,Graphic Design,Marketing,SEO,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201208T190000
DTEND;TZID=Australia/Melbourne:20201208T203000
DTSTAMP:20260420T193523
CREATED:20201115T092212Z
LAST-MODIFIED:20210118T073332Z
UID:17653-1607454000-1607459400@marketing.com.au
SUMMARY:How the biggest search engine can help YOUR small business grow
DESCRIPTION:You’ll know Google as the biggest search engine on the planet\, but did you know that it has plenty of features that can really enhance your business’s online presence? Not only are these tools free\, but they are actually really simple to use- once you know about them! In this webinar\, we’ll be covering everything you need to know to help Google help you\, including Google My Business features and how they can help you show up on the first page of Google’s search results.
URL:https://marketing.com.au/event/how-the-biggest-search-engine-can-help-your-small-business-grow/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201208T080000
DTEND;TZID=Australia/Melbourne:20201209T170000
DTSTAMP:20260420T193523
CREATED:20201010T231728Z
LAST-MODIFIED:20210118T073333Z
UID:17238-1607414400-1607533200@marketing.com.au
SUMMARY:Search Marketing Expo SMX 2020
DESCRIPTION:Expert-Led Search Marketing Training & Workshops\nJoin us online\, December 8-9\, for actionable tactics & virtual networking \nInvest in your company and yourself: Attend Search Marketing Expo for the actionable tactics and strategies that drive more traffic\, conversions\, and ROI. Join us online December 8-9 to access our largest virtual conference ever: 45+ tactic-rich sessions\, empowering keynotes\, and invaluable community networking — all for just $149! \nHere’s a look at what’s in store: \nAll-new agenda\nEverything you need to succeed in the “new normal”\, where paid search budgets are crunched\, organic reach is more important (and more cost-effective) than ever\, and major changes to how Google handles content present major challenges… and opportunities… all programmed by the Search Engine Land experts. \n4 content tracks\nOrganic. Paid. Technical. Solutions. Dive deep into your specialty or cross-train on them all. All sessions will be available for viewing on-demand after the event so you can watch and rewatch at your convenience! \nInteractive learning\nSessions will feature live Q&A with the speakers so you can learn even more. Still have questions? Stick around for Overtime — interactive video meetings with speakers that follow each session. This is your chance to dig deeper into the material presented\, hear what your SMX community has to say\, and get your questions answered! \nForward-thinking keynotes\nKickstart each day with inspiring keynotes from search marketing experts that will prepare you for a profitable 2021. \nCommunity networking\nConnect with like-minded attendees at our virtual Birds of the Feather roundtables and 1:1 networking. Meet marketers from around the world who share your professional interests and are excited to talk shop and trade ideas. \nHands-on workshops\nBundle your All Access pass with a two-day\, post-conference workshop for the ultimate SEO and SEM training experience and additional savings. (Workshops take place online the following week\, December 15-16.
URL:https://marketing.com.au/event/search-marketing-expo-smx-2020/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201117
DTEND;VALUE=DATE:20201120
DTSTAMP:20260420T193523
CREATED:20200804T101930Z
LAST-MODIFIED:20201010T112001Z
UID:16358-1605571200-1605830399@marketing.com.au
SUMMARY:DigiMarCon Latin America 2020 Online
DESCRIPTION:Do you want to be successful in digital marketing? Then you shouldn’t miss DigiMarCon Latin America 2020!\nDigiMarCon Latin America 2020 is your chance to …\n\n\nHear from some of the most audacious and thought provoking speakers in the digital marketing\, media and advertising industry.\nGain insight into emerging strategies\, the latest innovative technologies\, and best practices to move your business to the next level.\nNetwork with thought leaders\, collaborate with your peers and build your professional network.\n\n\n\nDigiMarCon Latin America 2020 Digital Marketing\, Media and Advertising Conference will take place November 17th to 19th\, 2020\, Online; Live and On Demand. It is the largest Digital Marketing Event in Latin America and will be attended by thousands of Digital Marketing Professionals.\n\nIt’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon Latin America 2020’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.\nThis year’s edition will feature topics such as:\n\n\nDigital Strategy\nWeb Experience Management\nUsability / Design\nMobile Marketing & Retargeting\nCustomer Engagement\nUser Acquisition\nSocial Media Marketing\nTargeting & Optimization\nVideo Marketing\nData Science & Big Data\nWeb Analytics & A/B Testing\nEmail Marketing\nContent Marketing\nConversion Rate Optimization\nSearch Engine Optimization\nPaid Search Marketing\nGeo-Targeting\nPredictive Analysis & Attribution\nGrowth Hacking\nConversion Rate Optimization\nGrowth Marketing Tools\nMarketing & Sales Automation\nSustainable Growth Strategies\nProgrammatic Advertising
URL:https://marketing.com.au/event/digimarcon-latin-america-2020-online/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Data,Digital Marketing,Email marketing,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201016
DTEND;VALUE=DATE:20201017
DTSTAMP:20260420T193523
CREATED:20200906T060203Z
LAST-MODIFIED:20201010T112048Z
UID:16641-1602806400-1602892799@marketing.com.au
SUMMARY:Virtual Summit Series - SEO
DESCRIPTION:Who is Winning SEO in 2020 and Why?\nWhat sites have grown in organic market share in 2020\, and how did they achieve the results they did? Lily will provide an overview of which sites have been gaining ground during the coronavirus pandemic\, as well as winners of recent Google algorithm updates. Her talk will provide examples of specific SEO strategies these sites have implemented to earn top positions\, and the extent to which E-A-T (expertise\, authoritativeness\, and trustworthiness) plays a role in SEO performance in 2020. \nLily Ray\, SEO DIRECTOR\, PATH INTERACTIVE\nLily has worked across a variety of verticals with a focus on retail\, e-commerce\, B2B and CPG sites. In addition to overseeing SEO strategies across Path’s clients\, Lily loves diving into algorithm updates\, assessing quality issues and solving technical SEO mysteries. \nAgenda:\nSummit Kick Off \nJim Christian\, DMO\nJoe Sinkwitz\, DMO\nTJ Van Der Werf\, DMO \nWho is Winning SEO in 2020 and Why? \nWhat sites have grown in organic market share in 2020\, and how did they achieve the results they did? Lily will provide an overview of which sites have been gaining ground during the coronavirus pandemic\, as well as winners of recent Google algorithm updates. Her talk will provide examples of specific SEO strategies these sites have implemented to earn top positions\, and the extent to which E-A-T (expertise\, authoritativeness\, and trustworthiness) plays a role in SEO performance in 2020.\nLily Ray\, Path Interactive \nSEO Lessons Learnt During COVID – Navigating Travel SEO in Uncertain Times\nA fireside chat with Richard Rowley and Tania Shershin from VRBO\, an Expedia Group company.\nRichard Rowley\, VRBO London\nTania Shershin\, VRBO \nE-Commerce SEO From Zero to $27m\nLearn how one business built a legacy from nothing but an idea and an E-commerce SEO plan. Session includes an overview of the original roadmap\, lessons learned\, and optimization processes developed for competitive product categories\, products and link-earning content. Several case studies and actual data will be presented\, along with a list of the tools used\, resources hired\, and tasks implemented\, meaning\, leave with something actionable and measurable.\nSteve Wiideman\, Wiideman Consulting \nQ&A with Jim Boykin\nDon’t just come learn from the one of the industries longest practicing SEOs. Interact! Questions will be expertly curated from within the DMO community a week prior and then answered live on camera by the one and only Jim Boykin of Internet Marketing Ninjas.\nJim Boykin\, Internet Marketing Ninjas
URL:https://marketing.com.au/event/virtual-summit-series-seo/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201001
DTEND;VALUE=DATE:20201003
DTSTAMP:20260420T193523
CREATED:20200906T053508Z
LAST-MODIFIED:20201010T112338Z
UID:16631-1601510400-1601683199@marketing.com.au
SUMMARY:SearchCon
DESCRIPTION:his is the conference that you will not want to miss! Join us for two days of discussion about all the latest in digital marketing and SEO (search engine optimization). \nWhat can you expect from SearchCon? We will have an exciting line-up of industry experts in SEO\, Digital Marketing\, Content Marketing and Search Marketing! \nIf you are an SEO or Digital Marketing Professional\, don’t miss this event!
URL:https://marketing.com.au/event/searchcon/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201001
DTEND;VALUE=DATE:20201003
DTSTAMP:20260420T193523
CREATED:20200906T053340Z
LAST-MODIFIED:20201010T112338Z
UID:16628-1601510400-1601683199@marketing.com.au
SUMMARY:International Search Summit
DESCRIPTION:Global ideas – Global people – Accessible virtually\nThe International Search Summit (ISS)\, the only event dedicated entirely to international search marketing topics and challenges\, is going global! \nThis fully interactive virtual event will feature a range of speakers\, with expertise in managing international websites and running global campaigns. They will share tips\, tactics and advice for improving your online presence in international markets and how to overcome common challenges. \nWith the ability to join virtual tables on different international topics\, plenty of live Q&A and dedicated networking opportunities\, attendees will have the chance to ask the questions that matter to them and their business and leave with the answers they need to drive online global performance – all whilst experiencing a virtual event like no other! \n\n\n\n\nWhy attend ISS\n\n\n\n\n\n\nThe International Search Summit remains the only event dedicated specifically to the challenges\, twists and turns of managing international websites and running global campaigns. \nKey benefits include: \n\nTruly internationally-focused topics\nTactics for expanding your SEO and SEM strategies\nTechnical insights on how to position your brand in international markets\nHands-on knowledge from seasoned marketers\nReal-time networking with other industry professionals\nLive Q&A sessions
URL:https://marketing.com.au/event/international-search-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Data,Digital Marketing,eCommerce,Online,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200916
DTEND;VALUE=DATE:20200918
DTSTAMP:20260420T193523
CREATED:20200804T101050Z
LAST-MODIFIED:20201010T112423Z
UID:16355-1600214400-1600387199@marketing.com.au
SUMMARY:#DMWF Virtual – Digital Marketing World Forum Virtual
DESCRIPTION:A dedicated 2-day virtual conference for the ambitious marketer seeking to explore the latest marketing trends & strategies and expand their knowledge. \nOur worldwide community of senior marketing leaders will come together to share their thoughts and strategic advice and insights as we explore the future of digital marketing. \nThis fully online conference will be a mixture of on-demand and live sessions so you can join the worldwide marketing community from the comfort of your home office. \nThe agenda will focus on supporting marketers to tackle challenges that 2020 has presented\, to inspire and share practical advice to help our community to plan\, implement and execute new strategies to impact their campaigns for the future. \n#DMWF Virtual will be exclusively for the community of Senior Marketing Professionals. \nThis online event will be running on an application model to uphold the seniority of our #DMWF attendees.
URL:https://marketing.com.au/event/dmwf-virtual-digital-marketing-world-forum-virtual/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200915
DTEND;VALUE=DATE:20200918
DTSTAMP:20260420T193523
CREATED:20200804T093452Z
LAST-MODIFIED:20201010T112424Z
UID:16339-1600128000-1600387199@marketing.com.au
SUMMARY:Local Search Summit By WhiteSpark
DESCRIPTION:3 days of local search marketing knowledge sharing from the industry’s top professionals.\nGrow your business and your talent stack. \nYour Local Search Experts\nOur experts are in the trenches helping business grow and thrive in the dynamic local marketing landscape. They are sharing first hand research\, tactics\, and experience designed to help your business flourish. \nSharpen your local marketing skills\nAttend every session or choose your own track and sharpen your local search skill set. With the Local Search Summit you can dip in and watch sessions that will help transform your business\, or immerse yourself in all of the presentations. \nLearn from some of the world’s top thinkers in local marketing\nYour experts are sharing their years of knowledge\, strategies and training. If you’re focused on growing your business and local presence we’ve got you covered. \nFeatured Sessions\nPresentations that are sure to make a lasting impression and have a positive impact on your business. \nFollow your favourite topics for exclusive content and offers\nChoose the topics you’d like to follow and we’ll keep you up to date with its content\, expert advice and exclusive offers.
URL:https://marketing.com.au/event/local-search-summit-by-whitespark/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Marketing,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200824T183000
DTEND;TZID=Australia/Melbourne:20200928T200000
DTSTAMP:20260420T193523
CREATED:20200712T063211Z
LAST-MODIFIED:20201010T112429Z
UID:15790-1598293800-1601323200@marketing.com.au
SUMMARY:Hack an SEO Plan in 90 Mins
DESCRIPTION:The success of any website depends on its ability to attract the right audience and convert them into sales and leads. SEO can be the most effective way to do this as it increases the discoverability of your website when your customers really need it. \nThis is a practical\, hands-on session in which you will create an SEO plan for your business. \nClass schedule: \n\nKeyword research\nDefine your audience\nResearch content ideas and develop SEO-focused content\nSocial media research\nIdentifying link opportunities\nOutreach
URL:https://marketing.com.au/event/hack-an-seo-plan-in-90-mins/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200803T180000
DTEND;TZID=Australia/Melbourne:20200803T210000
DTSTAMP:20260420T193523
CREATED:20200712T073755Z
LAST-MODIFIED:20200808T045157Z
UID:15829-1596477600-1596488400@marketing.com.au
SUMMARY:Getting Started with Google Tag Manager
DESCRIPTION:Google Tag Manager is a free tool allowing you to quickly add ‘tags’ (code snippets) to your website or app for traffic analysis or marketing optimisation. Examples of tags include Google Analytics\, AdWords conversions\, remarketing / retargeting\, Facebook tracking pixels\, MailChimp goals\, and many many more. Google Tag Manager makes managing and deploying these tags easy\, and allows marketers to do so rather than being the sole domain of web developers / IT. \nThis 3-hour class on Google Tag Manager will take you through a step-by-step process for setting up some of the more commonly used Google Analytics tracking tags\, as well as one or two others. We’ll look at tags\, the triggers that fire them\, and the different variables that you can take advantage of for passing data from your website into Google Analytics. \n\n\nTakeaways\n\nBackground to tag management and why you would want to use Google Tag Manager\nDifferences between Google Tag Manager and Google Analytics tracking codes\nUnderstand the various ways Google Tag Manager can improve your Google Analytics data\nDifferent elements of Google Tag Manager – Tags\, Triggers\, and Variables\nExample tags and configurations\nLots of practical exercises working on a test tag manager container / test website
URL:https://marketing.com.au/event/getting-started-with-google-tag-manager/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200714
DTEND;VALUE=DATE:20200716
DTSTAMP:20260420T193523
CREATED:20200503T013658Z
LAST-MODIFIED:20200808T045251Z
UID:15184-1594684800-1594857599@marketing.com.au
SUMMARY:MozCon 2020
DESCRIPTION:Not Your Typical Marketing Conference.\nMozCon 2020 is going virtual. It wrings our hearts that we won’t be able to welcome you to sunny Seattle this summer\, but the well-being and good health of the community is our number-one concern. And while the world changes around us\, SEO doesn’t stop — searchers keep on searching\, and marketers need to stay sharp to meet their needs. With a tentative event date of July 7 & 8\, we’re still bringing you all the MozCon magic you know and love. \n\n\nJoin us at MozCon for a journey into the deepest realms of search marketing. Connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of SEO\, mobile\, conversion optimization\, local search\, and more. \n\n 
URL:https://marketing.com.au/event/mozcon-2020/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200618T130000
DTEND;TZID=Australia/Melbourne:20200618T150000
DTSTAMP:20260420T193523
CREATED:20200530T122550Z
LAST-MODIFIED:20200808T045256Z
UID:15406-1592485200-1592492400@marketing.com.au
SUMMARY:Intro to Digital Marketing
DESCRIPTION:Step into the world of digital marketing with General Assembly. During our online introductory workshop\, explore the components of brand building and see how modern marketers drive successful campaigns using content\, email\, social media\, paid advertising channels\, and more. Using real-world case studies\, you’ll: \n\nBreak down the components of a digital marketing campaign.\nSurvey today’s digital marketing landscape and its career opportunities.\nLearn to approach a marketing campaign by identifying your objectives first.\nGet hands-on practice identifying key performance indicators (KPIs).
URL:https://marketing.com.au/event/intro-to-digital-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Email marketing,Online,SEO,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200618T120000
DTEND;TZID=Australia/Melbourne:20200618T130000
DTSTAMP:20260420T193523
CREATED:20200530T120647Z
LAST-MODIFIED:20201002T050357Z
UID:15391-1592481600-1592485200@marketing.com.au
SUMMARY:How To Use Google Marketing (SEO & Google Ads) To Grow Your Business Online
DESCRIPTION:93% of online experiences begin with a search engine \n53% of shoppers say they always do research before they buy to ensure they are making the best possible choice. \n3 out of 4 shoppers who find local information in search results helpful are more likely to visit stores. \nGoogle is the #1 search engine in Australia \nIn such a scenario\, marketers must ensure they are using Google\, one of the most powerful marketing platforms to grow their business. In this webinar I will show you the various elements of effective Google campaigns. \nKey Learnings \n\nElements of successful SEO Campaigns\nElements of successful Google Ad Campaigns\nROI: Setting Realistic Expectations\nMeasurement & Reporting\nSuccess stories from Digital Marketing Campaigns\nFree Google Tools That Every Marketer Must Have In Their Tool Box\n\nAbout the Presenter: \nSiddharth Lal – CEO for Bruce Clay Australia \nSid is a domain expert in Digital Marketing (specialising in Search Marketing) and is a speaker and instructor at various industry forums including TEDx\, DMAI\, SES\, Adtech etc. In 2005 he used his Digital Marketing knowledge to transform his entire business from an offline model into an Internet Marketing powered inbound sales organization which translated into $15 million in online sales for its channel partners.  He has worked with leading brands like Atos\, NEC\, Bata\, Saavn\, ICICI Lombard\, goibibo and helped them massively scale-up their online presence by optimising their Digital marketing strategy.  \nBruce Clay Inc\, is a global Digital Marketing agency established in USA (1996) that specializes in Search Marketing (SEO and Paid Search). 
URL:https://marketing.com.au/event/how-to-use-google-marketing-seo-google-ads-to-grow-your-business-online/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200618T080000
DTEND;TZID=Australia/Melbourne:20200619T170000
DTSTAMP:20260420T193523
CREATED:20200530T121707Z
LAST-MODIFIED:20201002T041029Z
UID:15400-1592467200-1592586000@marketing.com.au
SUMMARY:Forward Marketing Summit Singapore 2020
DESCRIPTION:Live-streamed direct to your desk\, home or sofa\, our new and improved Forward Marketing Summit Singapore on 18-19 June 2020\, will cover the latest factors that are set to transform the future of the marketing\, technology and data functions.\nAnd our digital networking platforms will allow unrivalled real-time interaction and seamless networking experience with speakers\, sponsors\, and fellow delegates.\nTopics in full include:\n\n\n\n\n\n\n\n\nMarketing technology\nBrand persona and purpose\nData science in marketing\n\n\nBrand marketing\nOmnichannel\, e-Commerce & Mobile marketing\nCMO leadership\n\n\nB2B marketing\nContent marketing and storytelling\nMarketing management strategy\n\n\n\nWho should attend: \n\n\n\n\n\n\nAcross the two-day virtual conference\, we will bring together over 250 senior marketing experts from globally renowned companies of sectors including Banking\, Computing\, Electronics\, News Media\, Retail\, Pharmaceutical and many more… \nSo if you are a professional in AdTech\, Advertising\, AI\, Analytics\, Branding\, Consumer Insights\, Creative Design\, CRM\, Data Science\, Marketing Intelligence\, Marketing Strategy\, MarTech\, Mobile Marketing\, Omnichannel\, Research & Development or UX\, then this is the summit for you!
URL:https://marketing.com.au/event/forward-marketing-summit-singapore-2020-2/
LOCATION:Online
CATEGORIES:Advertising,AI,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Email marketing,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200601
DTEND;VALUE=DATE:20200604
DTSTAMP:20260420T193523
CREATED:20200503T013525Z
LAST-MODIFIED:20200808T045319Z
UID:15182-1590969600-1591228799@marketing.com.au
SUMMARY:Digital Growth Unleashed
DESCRIPTION:Optimizing the complete customer journey – Gathering of international digital growth experts\n\nDigital Growth Unleashed will leave you knowing how to attract the right audience\, align business models with the user experience\, optimize the lifetime value of client relationships and introduce you to the right technology to make it all happen. \nDigital Growth Unleashed evolved from Conversion Conference. Over the course of two dozen highly-rated shows in the US and Europe since 2010\, thousands of people from over 40 countries have taken part in advancing the art and science of conversion rate optimization (CRO). CRO makes websites and landing pages more efficient once someone lands on them. Now it is time to create even more leverage across your whole business!
URL:https://marketing.com.au/event/digital-growth-unleashed/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Email marketing,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200519
DTEND;VALUE=DATE:20200521
DTSTAMP:20260420T193523
CREATED:20200503T012905Z
LAST-MODIFIED:20200808T045322Z
UID:15177-1589846400-1590019199@marketing.com.au
SUMMARY:SMX London
DESCRIPTION:Join the biggest Search Marketing Conference Series worldwide – Programme by Search Engine Land\, the leading Source of Search Marketing News. \nSearch marketing is by far the biggest area of digital marketing. You can’t afford to waste time or money getting it wrong. Attend SMX\, and you’ll get it right! \nImmerse yourself in three days of SEO\, SEM and Online Marketing sessions and you’re guaranteed to leave with practical tips and techniques to immediately improve your search marketing efforts. SMX also has strategic sessions to help you with what’s coming over the horizon. \nWith sessions designed to serve a diverse search marketing audience\, you’ll discover topics tailored for your needs — whether you’re into SEO or SEM\, whether you’re an advanced search marketing veteran or are a beginner just learning the ropes. \nPlus — if you work at an agency or as part of an in-house team\, SMX team rates let you divide and conquer to attend multiple tracks simultaneously. \nFeatured 2020 SMX London Sessions:\n\nSEO \n\nCreating Blockbuster Content\nKeywords Are Dead — Long Live Concepts\, Entities & Audiences!\nThe Most Common SEO Mistakes\, And How to Fix Them\nMeet The Search Engines\nSEO Success Without Link Building\nPenguin Prevention: Link Acquisition & Audit Techniques You Need To Know\n\n\nSEM/Paid Search \n\nAmazing Paid Search Tactics & Tools\nDeep Dive: Ad Bidding Strategies & Bid Modifiers\nConversion Rate Rockstars\nTaking Retargeting To The Next Level\n\n\n\nSearch & Social \n\nBetter Together: Search and Social\nWinning Strategies With Facebook Ads\nFaceoff: Adwords\, Linkedin & Twitter Compared\nMeasuring Up With Social Analytics\n\n\n\n 
URL:https://marketing.com.au/event/smx-london/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Copywriting,Digital Marketing,Email marketing,Graphic Design,Marketing,Online,Public Relations,SEO,Social Media,Video,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200516
DTEND;VALUE=DATE:20200517
DTSTAMP:20260420T193523
CREATED:20200421T215851Z
LAST-MODIFIED:20200808T045323Z
UID:15092-1589587200-1589673599@marketing.com.au
SUMMARY:Traffic Think Tank live 2020
DESCRIPTION:Join us for a free one-day virtual event that brings together a collection of the world’s leading marketing experts. Traffic Think Tank Live 2020 will deliver tactical sessions on SEO\, content marketing\, conversion optimization\, and automation – all available from the comfort of your home. \nInspirational & Informative talks\nForget the same churned out talks you see recycled and reused at the plethora of other marketing events out there. We work closely with all of our speakers – some of which can only be seen sharing their tactics at Traffic Think Tank Live – to ensure we give you the most interesting and relevant content to help you solve the problems you’re facing. \nGrab tickets\nYour all-inclusive ticket gets you access to the full day of virtual talks from our amazing lineup of speakers. There’ll also be regular breaks through the day as well as panel discussions\, live Q&A and the ability to chat to other attendees via the chat feature. \nThere will be a hard cap of 1\,000 attendees\, with 400 tickets reserved for non-Traffic Think Tank members\, to ensure that you have the opportunity to join. \nFinally\, all attendees will get access to the full recordings of the talk after the event so that you can look back on them again and again.
URL:https://marketing.com.au/event/traffic-think-tank-live-2020/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200512
DTEND;VALUE=DATE:20200513
DTSTAMP:20260420T193523
CREATED:20200422T084731Z
LAST-MODIFIED:20200808T045324Z
UID:15114-1589241600-1589327999@marketing.com.au
SUMMARY:Connect. Collaborate. Commit. C3 Virtual Keynote
DESCRIPTION:Conductor is breaking down physical barriers to bring our community together virtually for C3\, our annual search and content marketing conference\, on May 12\, 2020. \nJoin our virtual keynote\nWe are excited to bring great content to you as a free\, online experience. Join us to hear from Conductor leaders on the future of search and why organic marketing is a smarter investment than ever. \nSpeakers\nThe C3 Virtual Keynote brings together Conductor and industry leaders who will explain how great content is the solution to the unprecedented marketing challenges in 2020. \nWe are excited to bring great content to you as a free\, online experience. You can expect to come away from C3 2020 with specific ideas and strategies to use now as well as tighter bonds with the greatest search professionals in the world.
URL:https://marketing.com.au/event/connect-collaborate-commit-c3-virtual-keynote/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200506
DTEND;VALUE=DATE:20200508
DTSTAMP:20260420T193523
CREATED:20200422T083350Z
LAST-MODIFIED:20200808T045432Z
UID:15106-1588723200-1588895999@marketing.com.au
SUMMARY:Digital Summit At Home
DESCRIPTION:Why Attend Digital Summit At Home? \n\n25+ business critical digital marketing sessions you can view from anywhere.\nGet your biggest questions answered by our industry-leading speakers.\nFully interactive virtual networking space and vendor gallery.\nAll session recordings delivered to you post-event.\n$100 credit toward a future DS in-person event.\n\n\nAgenda-At-A-Glance \nMore than 25 practical sessions over 2 days! Topics include: \n\n\n\n\n\n\n\n\nThis is Marketing: A Live Q&A with Seth Godin on How We Move Forward\nHow to Be an Agile Digital Marketer in A Time of Crisis\nTips for Mastering Your Value Prop in a Changing Economy\n4 Ways to Measure Your Social Content Better Right Now (w/ Tool Recommendations!)\nHow Voice Tech Can Revolutionize Your Marketing During a Pandemic\nBuilding Trust in the Future: Human-Centric Marketing Strategies\nAnd much more!
URL:https://marketing.com.au/event/digital-summit-at-home/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200421
DTEND;VALUE=DATE:20200424
DTSTAMP:20260420T193523
CREATED:20200422T080815Z
LAST-MODIFIED:20200808T045436Z
UID:15097-1587427200-1587686399@marketing.com.au
SUMMARY:Discover MarTech
DESCRIPTION:A Virtual Event For Strategies & Solutions\n\n\nTues. April 21 – 1:00pm – 5:00pm ET\n\n\nWeds. April 22 – 1:00pm – 5:00pm ET\n\n\nThurs. April 23 – 1:00pm – 3:00pm ET\n\nDiscover MarTech: A Virtual Event For Strategies & Solutions is a free educational experience for senior-level marketers who need to stay up-to-speed on the latest developments in modern marketing and identify\, evaluate\, and implement time-saving\, profit-generating marketing technologies. \nThe all-new program will kick off with exclusive keynote presentations from MarTech program chair Scott Brinker and Real Story Group’s Tony Byrne. \nTopics include… \n\n\nWhat marketing might look like in a post-coronavirus world: What can you be doing to prepare? How will you adapt and thrive when the dust settles?\nFour archetypes of marketing technologists and a look at their roles and responsibilities\nThe current state of marketing technology and operations careers\, featuring insights from the latest chiefmartec.com/MarTech Today Career Survey\nA state-of-the-art martech stack: What does it look like? How does it work?\nHow you can manage change and uncertainty in marketing — in a changing and uncertain world\nPractical advice for vetting and buying marketing technology so you get the right fit for your specific enterprise needs\n\n\nDon’t miss this exciting opportunity to continue your learning initiatives\, engage with solution providers\, and connect with the MarTech community — all from the comfort and safety of your home or office. \n\n\n\n\n…with job titles like… \n\n\n\n\n\n\n\n\n\nChief Analytics Officer\nCreative Director\nDigital Marketing Director\nDirector of Data Engineering\, Marketing Technology\nDirector of Marketing\nDirector of MarTech\nDirector Software Development\nGlobal CRM Solutions Lead\nGlobal Marketing Technology Manager\nLead Developer\n\n\n\n\n\nMarketing Director\nMarketing Engineering Lead\nMarketing Technology Architect\nPrincipal IT Engineer\nPrincipal Solution Architect\nSenior Data Analyst\nSenior Manager\, Marketing Technology\nSVP Marketing Analytics\nVP Customer Engagement\nVP Marketing Technology
URL:https://marketing.com.au/event/discover-martech/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Digital Marketing,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200212
DTEND;VALUE=DATE:20200215
DTSTAMP:20260420T193523
CREATED:20200122T225106Z
LAST-MODIFIED:20200222T051724Z
UID:14791-1581465600-1581724799@marketing.com.au
SUMMARY:The Digital Marketers Australia Conference 2020
DESCRIPTION:Happening annually in Melbourne\, Australia\, the Digital Marketers Australia Conference is the country’s largest digital marketing and business growth conference. \nMore than 1\,000 of the top marketing professionals and business owners from around the country attend for enhanced networking opportunities and above all\, key takeaways to increase company profits. \nUnlike other start up events and social media events\, the Digital Marketers Australia Conference will be focusing specifically on digital marketing to help grow a business. \nThe conference involves 3 content-packed days featuring some of the best in the industry including Naomi Simson\, Mike Rhodes\, and so many more. \nThis year’s conference is taking place on February 12 – 14 at the Pullman Hotel\, Albert Park in Melbourne.
URL:https://marketing.com.au/event/the-digital-marketers-australia-conference-2020/
LOCATION:The Pullman Albert Park\, 65 Queens Road\, Albert Park\, Melbourne\, 3004\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Melbourne,SEO,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20191219
DTEND;VALUE=DATE:20191220
DTSTAMP:20260420T193523
CREATED:20191117T011810Z
LAST-MODIFIED:20200222T051739Z
UID:14475-1576713600-1576799999@marketing.com.au
SUMMARY:Google Analytics Bootcamp | December 19
DESCRIPTION:About This Workshop\nGoogle Analytics is the most commonly used web analytics tool in the world today. Though by only using the default settings\, most users aren’t utilising the platform to its fullest extent. \nHaving a detailed understanding of Google Analytics gives you the ability to create accurate reports\, extract insights from data\, and effectively track\, manage\, and attribute ROI for your marketing campaigns. \nIn this 6-hour bootcamp\, you’ll learn how to take full advantage of the Google Analytics platform. You’ll get an overview of the best ways to properly set up and manage your account\, increase the quality of the data you collect\, and conduct tests to improve conversion rates. \nLunch will be provided\, including vegetarian options. If you have any dietary requirements\, please email them to sydney@generalassemb.ly at least 48 hours before class commences. \nGood things come to those who learn  – GA. Students who take this workshop and then subsequently enrol in GA’s Digital Marketing part-time course will receive a tuition credit towards the course equal to what they paid for this workshop. \n\n\nTakeaways\n\nIn-depth understanding of how Google Analytics can improve the student’s web business.\nGain an in-depth understanding of how web analytics relates to business KPIs.\nLearn how lean analytics applies to web analytics through smarter reporting.\nLearn how to use the analytics tools for faster actionable insights.\nLearn how to tag marketing campaigns so they can be tracked in Google Analytics.\n\n\n\n\nPreparation\nA laptop is required for this workshop\n\nGeneral familiarity with the Google Analytics platform\nAccess to a Google Analytics account for your company or website (otherwise Google has a demo account that you can use)\nOptional: Access to Google Search Console (formerly called Webmaster Tools) and / or Google AdWords
URL:https://marketing.com.au/event/google-analytics-bootcamp-december-19/
LOCATION:General Assembly Sydney\, Level 2\, 1 Market Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,SEO,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191217T080000
DTEND;TZID=Australia/Melbourne:20191217T170000
DTSTAMP:20260420T193523
CREATED:20191117T011520Z
LAST-MODIFIED:20200222T051739Z
UID:14471-1576569600-1576602000@marketing.com.au
SUMMARY:Introduction to SEO | Melbourne
DESCRIPTION:About this workshop\nSearch engine optimisation (SEO) is about improving the visibility of a site in a search engine’s “organic” (or unpaid) results. If you’re interested in getting a practical introduction to SEO\, including what it is and find out how you can make the most of it\, this class will give you a great start. You’ll learn what search engines are trying to achieve and why\, how they’ve developed over time\, what’s in store in their future\, what elements have traditionally been important for doing well in search results\, and what recent changes have been made that will affect the way SEO works. \n\n\nTakeaways\n\nUnderstand how your customers are searching.\nBe able to optimise your website’s on-page factors.\nLearn how to start creating a content strategy that will assist with SEO.\nFind out how crucial and connected social channels are to SEO.\nBe able to build a well-optimised\, socially shareable piece of content.\n\n\n\nPrereqs & Preparation\nPreparation: + Please bring a laptop + and write down a couple of sentences that describe you\, your current knowledge of SEO\, and your future goals with it (it doesn’t matter if you don’t know anything about SEO at this stage).
URL:https://marketing.com.au/event/introduction-to-seo-melbourne/
LOCATION:General Assembly Melbourne
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191112T180000
DTEND;TZID=Australia/Melbourne:20191112T210000
DTSTAMP:20260420T193523
CREATED:20190922T033147Z
LAST-MODIFIED:20191020T054257Z
UID:14222-1573581600-1573592400@marketing.com.au
SUMMARY:SEMrush Australian Search Awards
DESCRIPTION:The SEMrush Australian Search Awards will be proudly presented by industry leaders at a gala dinner at Sydney Opera House on November 12\, 2019. Companies that have significantly improved their online presence in Australia in the past 18 months are welcome to enter. The awards are now open for entry\, and the deadline for submissions is 6 September 2019. \nThis year’s awards feature more than 20 categories\, and entries are open to anyone in the marketing sector in Australia and New Zealand\, including those working for brands and agencies. \nThe judging panel includes Lyndon Barnett (Vodafone)\, Shefali Joshi (Monash University)\, Jeremy Cabral (Finder) and Jeremy Brook (Deliveroo) – all esteemed senior executives in the marketing\, advertising\, digital and search space from Australia and all over the world. The award finalists and winners will be selected after a rigorous two-stage judging process\, including pre-scoring to determine the finalists and a judging meeting\, where entries will be discussed and evaluated in detail to decide the winning entries. A shortlist of finalists will be announced on 9 October.
URL:https://marketing.com.au/event/semrush-australian-search-awards/
LOCATION:Sydney Opera House
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Award,Content Marketing,SEO,Social Media,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190729
DTEND;VALUE=DATE:20190730
DTSTAMP:20260420T193523
CREATED:20190728T012527Z
LAST-MODIFIED:20191020T054415Z
UID:13943-1564358400-1564444799@marketing.com.au
SUMMARY:SEO Workshop for Small Business
DESCRIPTION:As Google continues to dominate the search landscape in Australia with over 40\,000 searches per second\, your business needs to be a position where it can get found online otherwise you are going to be missing out on business from people who need you! \nAre you confused by SEO and can’t work out if it’s the right solution for your business? Have you tried to rank your website on Google but you are still floundering on the 5th page of Google for the keywords you are trying to target? Do you know if you are targeting the right keywords in your SEO that your potential customers would be using to find a business like yours? Stop being the best kept secret in town and learn how to get found online through Google. \nJoin me for this beginner’s workshop which will help you understand what SEO is\, why you need it and the fundamentals to get your business more visibility on Google. \nWhat you will learn in this workshop:\n– What is SEO and is it the right solution for your business?\n– What your customers are actually searching for on Google that is relevant to your business\n– How to use keywords on your website to help it rank better.\n– Using Google My Business to benefit your business.\n– Overview of how to optimise your website to increase your rankings.\n– How to measure your traffic using Google Analytics. \nThis workshop is brought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program.
URL:https://marketing.com.au/event/seo-workshop-for-small-business/
LOCATION:Stirling Business Centre\, 45 Delawney St\, Balcatta\, WA\, 6021\, Australia
CATEGORIES:SEO,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20181012
DTEND;VALUE=DATE:20181013
DTSTAMP:20260420T193523
CREATED:20180827T111819Z
LAST-MODIFIED:20201002T005729Z
UID:12207-1539302400-1539388799@marketing.com.au
SUMMARY:Click Engage Convert
DESCRIPTION:This event will focus on taking a strategic approach to digital marketing\, exploring the opportunities and highlighting best-practice approaches to build online presence and effectiveness. \nSome of the topics that will be covered are social media\, email marketing\, messenger marketing\, video marketing\, content creation\, SEO\, website optimisation plus much more. \nSpeakers include: \n\nJinal Mehta\, Google\nLoren Bartley\, Facebook Ad Specialist\nJessika Phillips\, Relationship Marketing Expert\nHunter Boyle\, Growth & Optimisation Specialist\nKate Toon\, SEO & Copywriting Expert\nBen Amos\, Video Strategis6\, plus more
URL:https://marketing.com.au/event/click-engage-convert/
LOCATION:National Australia Bank\, 700 Bourke Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Melbourne,Presentation,SEO,Social Media,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20180705T180000
DTEND;TZID=Australia/Melbourne:20180705T200000
DTSTAMP:20260420T193523
CREATED:20180625T102534Z
LAST-MODIFIED:20180625T102534Z
UID:11832-1530813600-1530820800@marketing.com.au
SUMMARY:Tech Talk: Elevating Your Digital Presence with SEO & Analytics - Melbourne
DESCRIPTION:At this event you will hear from Jay Mahoney\, Managing Director\, Australia & New Zealand from Siteimprove\, he will be discussing the Insights into Australian SEO benchmark results
URL:https://marketing.com.au/event/tech-talk-elevating-your-digital-presence-with-seo-analytics-melbourne/
LOCATION:Academy Xi – Melbourne\, Level 3\, 45 Exhibition Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Melbourne,SEO,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20180703T180000
DTEND;TZID=Australia/Melbourne:20180703T200000
DTSTAMP:20260420T193523
CREATED:20180625T102214Z
LAST-MODIFIED:20180625T102251Z
UID:11828-1530640800-1530648000@marketing.com.au
SUMMARY:Tech Talk: Elevating Your Digital Presence with SEO & Analytics - Sydney
DESCRIPTION:At this event you will hear from Jason Borg\, Digital Analyst who is from beyondblue\, he will be discussing how they succeeded with using innovative SEO\, content and accessibility techniques\, he will be giving insights into key challenges and successes of their SEO audit and how they use data\, reporting and analytics to elevate search rankings with more discoverable and accessible content.
URL:https://marketing.com.au/event/tech-talk-elevating-your-digital-presence-with-seo-analytics-sydney/
LOCATION:Level 6\, 50 Carrington Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,SEO,Sydney,Workshop
END:VEVENT
END:VCALENDAR