BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Marketing.com.au - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Marketing.com.au
X-ORIGINAL-URL:https://marketing.com.au
X-WR-CALDESC:Events for Marketing.com.au
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Australia/Melbourne
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20200404T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20201003T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20210403T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20211002T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20220402T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20221001T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20230401T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20230930T160000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220408
DTEND;VALUE=DATE:20220409
DTSTAMP:20260420T121709
CREATED:20220306T054433Z
LAST-MODIFIED:20220425T054111Z
UID:21288-1649376000-1649462399@marketing.com.au
SUMMARY:Intro to SEO
DESCRIPTION:If you’re interested in driving targeted traffic to your website\, understanding Search Engine Optimization (SEO) is more important than ever! \nIn this free\, two-hour livestream\, you’ll learn basic strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company website. All in real time\, taught by an industry professional. \nCome learn the basics and gain the skills you need to drive traffic to your website!
URL:https://marketing.com.au/event/intro-to-seo/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20220405T183000
DTEND;TZID=Australia/Melbourne:20220405T210000
DTSTAMP:20260420T121709
CREATED:20220404T115730Z
LAST-MODIFIED:20220404T120615Z
UID:21486-1649183400-1649192400@marketing.com.au
SUMMARY:SEO Collective - Matt Hodgson SimilarWeb SaaS Sales Stories
DESCRIPTION:At every SEO Collective meetup\, on the first Tuesday of the month you can sharpen your saw with the best minds and proven expertise in SEO. \nRunning sheet: \n6.30 – 7.00pm Arrive at Easy Go Gaming level 2\, 287 Collins Street Melbourne \n7.00pm Introduce SEO Collective\, Speakers \n7.05pm-8.00pm SEO news\, algorithm updates\, SERP volatility \n8.00-8.30pm Keynote Presentation \nGuest speaker:\nMatt Hodgson – Founder of Bring Digital Performance\nFormer Australia/NZ Country Manager – SimilarWeb \nTopic: SimilarWeb SaaS Sales Stories \nDescription: Matt will present a number of Software As A Services Sales Stories (SAAS) and how clients have used SimilarWeb to grow their market share. Matt will be walking through some interesting data and insights using Similarweb (Live Demo) & thread in some interesting client sales stories that he has been involved in along the way. \nMatt’s Bio:\nMatt’s career in digital media and technology has spanned over 25 years. Delivering effective SaaS business solutions proven to drive lead acquisition\, measure and optimise media effectiveness\, understand customer experience and drive sale efficiencies. \n8.30 – 9.00pm Q & A Session \n9.00pm Networking
URL:https://marketing.com.au/event/seo-collective-matt-hodgson-similarweb-saas-sales-stories/
LOCATION:Level 2\, 287 Collins Street Melbourne CBD\, Level 2\, 287 Collins Street\, Melbourne CBD\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Meetup,Melbourne,SEO
ATTACH;FMTTYPE=image/jpeg:https://marketing.com.au/wp-content/uploads/2022/04/clean_502236481.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220329
DTEND;VALUE=DATE:20220331
DTSTAMP:20260420T121709
CREATED:20220205T064900Z
LAST-MODIFIED:20220220T105603Z
UID:21115-1648512000-1648684799@marketing.com.au
SUMMARY:The MarTech Conference 2022
DESCRIPTION:100% free to attend. Available live and on-demand.\n\nJourney into 2022 armed with the tools\, technologies\, and tactics that will help you and your organization overcome critical marketing challenges: Attend MarTech\, online March 29-30\, 2022\, for FREE. \nAt MarTech\, you’ll unlock dozens of tactic-rich sessions led by real-world marketers and successful brands — and discover cutting-edge marketing technologies that save time\, streamline operations\, and boost profits. \nThe entire program is 100% free and 100% virtual — and all sessions and keynotes will be available both live and on-demand so you can train when it fits your schedule. \nRegistration is open! Click the button below to secure your free pass now… and keep scrolling for a preview of what this spring’s sessions will tackle…  \nThe customer has changed. We’ve all changed. Whether we’re talking about consumers\, SMB buyers\, or enterprise purchase teams… the old strategies to persuade someone to click on “Place Order” or sign on the dotted line have gotten tired. \nB2B buyers are reluctant to fill out forms\, very reluctant to spend time on video calls with sales reps. B2C buyers don’t want to scroll through endless catalog pages trying to find what they need or have to abandon their shopping cart when they discover the product will arrive too late or that the shipping cost is exorbitant. \nPeople who have a bad experience won’t come back — and part of the bad experience is treating them like customers rather than like people. Like people your brand is going to recognize when they arrive in an unexpected channel. Like people you want to have an ongoing relationship with rather than just transact business with. \nYes\, marketing technology can help you resolve identities\, understand their needs across multiple channels\, orchestrate a journey (never forgetting that the customer is now in charge of the journey) and deliver personalized experiences. But MarTech isn’t just technology. It’s about the strategies\, beliefs\, and attitudes that support its effective use. \nAcross the board\, we’re going to see smart businesses building communities\, expressing empathy with their customers’ values and trying to solve problems rather than just sell them a product or service. \nWe’re going to see the value of retention\, especially in an experience-driven\, subscription economy. And we’re going to learn that customers are for life\, not just for Christmas. \nExplore these essential themes\, the challenges and opportunities they present modern marketers\, and the marketing technologies that can help you achieve your organizational goals online at MarTech\, March 29-30\, 2022\, for free. \nRegistration will be open soon… complete the form at the top of this page and we’ll keep you posted.
URL:https://marketing.com.au/event/the-martech-conference-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,SEO,Social Media,UX,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220328
DTEND;VALUE=DATE:20220401
DTSTAMP:20260420T121709
CREATED:20220220T104759Z
LAST-MODIFIED:20220220T105603Z
UID:21187-1648425600-1648771199@marketing.com.au
SUMMARY:Search Marketing Summit 2022
DESCRIPTION:Search Marketing Summit\, a concept that we started working on 2006\, was the our original branding of our multi stream/multi day conference targeted at the Australian & New Zealand search marketing community\, it set the standard for search marketing conference content here in Australia with sessions specifically built for marketers with an interest in more intermediate to advanced search marketing conferences here in Australia\, the conference also complimented our Search Engine Boot-Camp event that was targeted at entry marketers. \nIn 2007 our Keynote Speaker was Chris Sherman\, having Chris at the event indirectly led to us joining forces with Third Door Media in a licensing agreement to rebrand Search Marketing Summit to SMX Sydney – Search Marketing Expo in Australia. \nWhilst we enjoyed our long relationship with TDM & SMX we decided that SMX Sydney 2015 would mark the end of our licensing agreement for the Search Marketing Expo brand as we seek to recapture our unique Australian brand and identity with Search Marketing Summit\, 2016 see’s us in our tenth year of educating marketers on the fine arts of search engine marketing. \nFrom a content\, delegate and exhibiting perspective nothing will change\, as we are still catering towards search marketing professionals and in house marketers that work within search every day and Barry Smyth will still be responsible for conference programming and speaker selection.
URL:https://marketing.com.au/event/search-marketing-summit-2022/
LOCATION:Sydney\, Sydney\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220322
DTEND;VALUE=DATE:20220324
DTSTAMP:20260420T121709
CREATED:20220220T104318Z
LAST-MODIFIED:20220220T105604Z
UID:21185-1647907200-1648079999@marketing.com.au
SUMMARY:DigiMarCon Australia 2022
DESCRIPTION:DigiMarCon Australia 2022 is your chance to …\n\n\nExperience a safe and intimate gathering with marketing leaders and professionals in a clean and hygienic environment.\nHear from some of the most audacious and thought-provoking speakers in the digital marketing\, media and advertising industry.\nGain insight into emerging strategies\, the latest innovative technologies\, and best practices to move your business to the next level.\nNetwork with thought leaders\, collaborate with your peers and build your professional network.\n\n\n\nThe 4th annual DigiMarCon Australia\, the Premier Digital Marketing\, Media and Advertising Conference & Exhibition in Australia returns March 22nd to 23rd\, 2022 to the iconic Accor Stadium in Sydney\, Australia. Join your peers in-person or online for 2 days jam packed with digital marketing best practices\, latest trends\, practical solutions\, strategy and networking\, also check out the next generation of technology & innovation; Internet\, Mobile\, AdTech\, MarTech & SaaS Technology.\n\nBe a part of DigiMarCon Australia 2022 and discover how to thrive and succeed as a marketer in a rapidly evolving digital world. Top keynotes\, case studies\, strategy sessions\, networking and more in a safe and hygienic environment! See why people keep coming back year after year to this must-attend event! Register and secure your seat today. \nThis year’s edition will feature topics such as:\n\n\n\nAccount-Based Marketing\nBehavioral & Neuromarketing\nContent Marketing\nConversational Marketing\nConversion Rate Optimization\nData Science & Big Data\nEmail Marketing\nGeo-Targeting & Proximity Marketing\n\n\n\n\nGrowth Hacking\nInbound & Outbound Marketing\nInfluencer Marketing\nMobile Marketing\nNative & Contextual Advertising\nOmnichannel Marketing\nPaid Search Marketing\nPersonalization & Privacy\n\n\n\n\nPodcast & Webinar Marketing\nPR & Cause Marketing\nPredictive Analytics & Attribution\nProgrammatic Advertising\nSales & Marketing Automation\nSearch Engine Optimization\nShopper Marketing\nSmarketing & Customer Experience\n\n\n\n\nSocial Commerce\nSocial Media Marketing\nUI / UX Design\nUser-Generated Content\nVideo Marketing\nViral & Buzz Marketing\nVisual & Voice Search\nWeb Analytics
URL:https://marketing.com.au/event/digimarcon-australia-2022/
LOCATION:Sydney
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand,Communications,Conference,Content Marketing,Copywriting,Data,Design,Digital Marketing,eCommerce,Email marketing,Graphic Design,Market Research,Marketing,PPC,Public Relations,SEO,Social Media,Sydney,UX,Video,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220120
DTEND;VALUE=DATE:20220121
DTSTAMP:20260420T121709
CREATED:20211114T110548Z
LAST-MODIFIED:20211204T072949Z
UID:20630-1642636800-1642723199@marketing.com.au
SUMMARY:APAC Search Awards 2022
DESCRIPTION:The APAC Search Awards celebrate the very best in PPC\, SEO and Content Marketing from across Asia Pacific. Judges will be looking to acknowledge and reward the best agencies\, campaigns and individuals working in the search industry. \nEntries are welcomed from companies and individuals based in any country or region\, providing they are delivering campaigns in the APAC region. \nThe awards will feature a rigorous two step judging process by a panel of industry experts. Judges are not permitted to enter which ensures a highly ethical and transparent judging process. \nImportant Dates:\n\nEntry Deadline: October 22\nJudging Session: November 25\nShortlist Announced:December 3\nAwards Ceremony:January 20\n\nThe APAC Search Awards 2022 is brought to you by We Are Search and British events agency\, Don’t Panic which is a B2B events agency\, specializing in corporate award ceremonies. They deliver real commercial value\, create new business opportunities and reward excellence across the globe. They are regarded as one of the most reputable\, ethical and credible awards organizers in the world.
URL:https://marketing.com.au/event/apac-search-awards-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Award,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211130
DTEND;VALUE=DATE:20211201
DTSTAMP:20260420T121709
CREATED:20211009T083812Z
LAST-MODIFIED:20211204T072952Z
UID:20455-1638230400-1638316799@marketing.com.au
SUMMARY:LocalU Advanced Marketing Seminar
DESCRIPTION:Join us from anywhere in the world on November 30\, 2021\, from 8:45 am to 5:30 pm Eastern time for Local U Advanced – See the top experts in Local Search with one goal… sharing everything. \nIf you’ve attended one of our other virtual events in the past 21-months – rest assured – this is going to be completely new content.  New research & case studies\, new topics\, features & opportunities will be discussed. \nOur planning team works hard to ensure our speakers do not regurgitate the things you’ve heard at our conferences\, or any others dedicated to local search.  We pay our speakers\, and as a result\, we have some of the best minds and information available – for an incredibly reasonable cost to you. \nWhether you run an agency that serves brick-and-mortar businesses\, work in-house for a large brand\, or manages multiple locations & enterprise accounts. Or if you’re looking to expand into local marketing from traditional SEO\, you won’t want to miss Local U Advanced Training. All new content is presented by thought leaders in the industry. \nThese sessions will be action-packed\, presented at an advanced level\, and feature ALL of the most up-to-date information about what’s working and what’s not in Local Search Engine Optimization. Join us for a great day.
URL:https://marketing.com.au/event/localu-advanced-marketing-seminar/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211109
DTEND;VALUE=DATE:20211111
DTSTAMP:20260420T121709
CREATED:20210321T075621Z
LAST-MODIFIED:20210410T092207Z
UID:18771-1636416000-1636588799@marketing.com.au
SUMMARY:SMX Next: Forward-Thinking Search Marketing Training
DESCRIPTION:The future of search is here\, with more game-changing developments just around the corner. \nAI and machine learning have already become part of both paid and organic search performance. Commerce platforms are just as powerful as the traditional search engines for driving sales. And new ways to deliver content across search and social platforms are giving creative marketers more options for driving engagement. \nSMX Next explores these next-generation strategies\, equipping you with emerging tactical approaches and expert insights into how to plan… so the next big disruption doesn’t catch you off guard. \nAgenda\nProgram details will be posted in early 2021. All sessions will be available for viewing live or on-demand\, so you can train at your convenience. \nCertificate Of Completion\nWhen you attend SMX\, you’re making a commitment to further your career. That kind of initiative deserves recognition! Attend this event in its entirety to receive your very own Certificate of Completion and a digital badge\, perfect for posting to your social profiles and website. \nUse your Certificate of Completion to: \n\nVerify to your manager that you attended the event\nDemonstrate your knowledge of the latest industry topics and trends\nBeef up your CV and resumé\nShowcase your involvement in the search marketing community
URL:https://marketing.com.au/event/smx-next-forward-thinking-search-marketing-training/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211101
DTEND;VALUE=DATE:20211103
DTSTAMP:20260420T121709
CREATED:20210321T075239Z
LAST-MODIFIED:20210410T092207Z
UID:18769-1635724800-1635897599@marketing.com.au
SUMMARY:State of Search Conference
DESCRIPTION:Join us November 1-2\, 2021 for State of Search\, a digital marketing virtual conference like no other. The State of Search offers the best\, brightest\, and boldest place to learn from a Who’s Who in What’s What. Some of the greatest minds in digital marketing\, from all over the world\, will be sharing their knowledge presented by the Dallas/Fort Worth Search Engine Marketing Association. This year will provide even more actionable intelligence — whether you’re in-house\, in an agency\, or in business for yourself. \nThis is THE conference to learn from the actual practitioners and experts in digital marketing – people who have really been in the trenches and know the latest and greatest about how to make your online presence work for you\, your company\, or your clients. \nSpeakers\nSpeaker submissions are now open! \nNot ready to register yet? Consider this. \nNo matter where you are in your online marketing journey\, from digital newbie to digital veteran\, State of Search offers a Texas-sized dose of insight and inspiration from leading marketing pros\, including: \n\nExtensive programming on SEO\, local SEO\, PPC\, and social media marketing\nVirtual conference sessions\, held online\, with access to all of the recordings and our learning platform.\nNetworking opportunities through separate online “rooms”.\nIndustry experts from all across the world at a fraction of the cost of other national conventions\n\nThere’s nothing like State of Search. Join us from the comfort or your office or home office at  the premier virtual digital marketing conference online.
URL:https://marketing.com.au/event/state-of-search-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210825
DTEND;VALUE=DATE:20210827
DTSTAMP:20260420T121709
CREATED:20210705T230757Z
LAST-MODIFIED:20211204T072950Z
UID:19821-1629849600-1630022399@marketing.com.au
SUMMARY:DigiMarCon Australia 2021
DESCRIPTION:DigiMarCon Australia 2021 is your chance to …\n– Experience a safe and intimate gathering with marketing leaders and professionals in a clean and hygienic environment.\n– Hear from some of the most audacious and thought provoking speakers in the digital marketing\, media and advertising industry.\n– Gain insight into emerging strategies\, the latest innovative technologies\, and best practices to move your business to the next level.\n– Network with thought leaders\, collaborate with your peers and build your professional network. \nThe 4th annual DigiMarCon Australia\, the Premier Digital Marketing\, Media and Advertising Conference & Exhibition in Australia returns August 25th to 26th\, 2021 to the iconic ANZ Stadium in Sydney\, Australia. Join your peers in-person or online for 2-days jam packed with digital marketing best practices\, latest trends\, practical solutions\, strategy and networking\, also check out the next generation of technology & innovation; Internet\, Mobile\, AdTech\, MarTech & SaaS Technology. \nImmerse yourself in topics like digital strategy\, programmatic advertising\, web experience management\, usability / design\, mobile marketing & retargeting\, customer engagement\, user acquisition\, social media marketing\, targeting & optimization\, video marketing\, data science & big data\, web analytics & A/B testing\, email marketing\, content marketing\, conversion rate optimization\, search engine optimization\, paid search marketing\, geo-targeting\, predictive analysis & attribution\, growth hacking\, conversion rate optimization\, growth marketing tools\, marketing & sales automation\, sustainable growth strategies\, product marketing & UX / UI and much\, much more! \nAt DigiMarCon Australia 2021\, you will receive all the elements you need to achieve digital marketing success! Conventional thought will be challenged\, new ways of thinking will emerge\, and you will leave with your head\, notebooks and professional toolkit full of action items and ideas to lead and supercharge your agency / team / account to even greater success. \nBe a part of DigiMarCon Australia 2021 and discover how to thrive and succeed as a marketer in a rapidly evolving digital world. Top keynotes\, case studies\, strategy sessions\, networking and more in a safe and hygienic environment! \nSee why people keep coming back year after year to this must-attend event! Register and secure your seat today.
URL:https://marketing.com.au/event/digimarcon-australia-2021/
LOCATION:ANZ Stadium\, Edwin Flack Avenue\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,SEO,Social Media,Sydney,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210817
DTEND;VALUE=DATE:20210818
DTSTAMP:20260420T121709
CREATED:20210118T075351Z
LAST-MODIFIED:20210410T092208Z
UID:18190-1629158400-1629244799@marketing.com.au
SUMMARY:SMX Convert: Optimization Training For Search Marketers
DESCRIPTION:These days\, it’s an ever-escalating arms race for top positions on the SERPs. Join us at SMX Convert for a deep dive on organic and paid search conversion optimization. \nPaid search sessions will explore optimization strategies across the growing spectrum of search ad formats\, from Shopping\, to Responsive Search Ads\, to Showcase Ads\, and more. \nOn the organic side\, sessions will cover on-SERP elements like Featured Snippets\, Image Packs\, Map Packs\, and People Also Ask — all of which can give your brand visibility far and above the rest.
URL:https://marketing.com.au/event/smx-convert-optimization-training-for-search-marketers/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,PPC,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210722
DTEND;VALUE=DATE:20210724
DTSTAMP:20260420T121709
CREATED:20210523T074048Z
LAST-MODIFIED:20210529T024126Z
UID:19428-1626912000-1627084799@marketing.com.au
SUMMARY:BrightonSEO Summer 2021
DESCRIPTION:Where search marketers go to learn to do their jobs better. \nWe’ve pulled together some of the best speakers in the field – here’s who’s lined up so far: \n\nAaron Barefoot\, London Stock Exchange Group (LSEG)\nBuilding SEO Client-Side From the Ground Up\, Amy Stamper\, Impression\nImproving Traffic Quality in A More Private World\, Alex Wright\, Clicky Media\nHeadless SEO – Optimising Next Gen Sites\, Allegra Chapman\, Watch This Sp_ce\nDoes the digital sector have a diversity problem?\, Alice Logan\, ROAST\nMergers\, acquisitions & SEO: how to get the most out of acquired digital assets\, Andrea Volpini\, WordLift\nSEO Automation using GPT3 and Transformer based language models\, Arpun Bhuhi\, Brainlabs\nPlaying Pac-Man: How to Identify and Fix Cannibalisation\, Azeem Ahmad\, Azeem Digital\nDiversity and Inclusion in Marketing: One Year On – Why Has Nothing Changed?\, Becky Simms\, Reflect Digital\nSupercharging SEO impact by understanding user intent\, Billie Hyde\, The SEO Works\nHow to cultivate a great relationship with developers\, Chris Czermak\, MacNaught Digital\nImage Link Building – Turning Your Smartphone Camera Into a Semi-passive Link Source\, ContentUK\nHow to create a community around your B2B niche\, Crystal Carter\, Optix Solutions\nMarkup Like You Mean It: Structured Data Tactics for SMEs\, Dan Smullen\, Mediahuis\nPaywall SEO: Digital First Print Second\, From 0 to 35k subscribers in a year\, Dan Taylor\, SALT.agency\nMigration Strategies For Merging Multiple Websites Into One\, Danny McMillan\, Seller Sessions\nGetting The Most Of A9 On Amazon\, Dave Peiris\, Propellernet\nBeyond Lighthouse: How To Improve Site Speed\, Emma Russell\, Slingshot Organic\nAutomated Content Generation at Scale\, Giacomo Zecchini\, Verve Search\nDebugging rendering problems at scale\, Grace Kindred\, News UK\nHow to inspire and motivate junior SEOs\, Helen Pollitt\, iTech Media\nHacking the SERPs with structured data\, Helene Klaustrup\, Anything is Possible\nYou are what you E-A-T\, Izabela Wisniewska\, Creatos Media\nHow JavaScript is preventing you from passing Core Web Vitals\, James Powley\, Blue Array\nProgrammed to be Irrational: The Psychology Behind Online Search Behaviour\, Jasmine Granton\, Absolute Digital Media\nMorals and ethics in Digital PR – why we need to check ourselves\, Jess Buckley\, Cornerstone Design & Marketing\nScalability\, overcoming resource and budget issues in SEO teams\, Jessica James\, Erudite\nThe Most Common Accessibility Pitfalls and How to Fix Them\, Joanna Beech\, Deloitte\nTailoring your SEO strategy around user search queries\, Kelly Johnstone\, Staysure Group\nUsing data to drive the decision to cull content\, Laura D’amato\, Verve Search\nDigital PR strategies on a global scale\, Laura Wilson\, Bednar Communications\nThe importance of changing up your pitches\, Leonie Mann\, Search Laboratory\nTechnical SEO for international markets\, Lisiane Ndong\, Searchmetrics\nContent marketing – a data driven approach\, Louise Parker\, Propellernet\nHow to build links with digital PR without launching a single campaign\, Maria G White\, Absolute Digital Media\nGMB content strategies to increase traffic and conversions in 2021\, Marcus Tober\, Searchmetrics\nAre you prepared\, or are Core Web Vitals still a mystery?\, Martin Fennon\, Ayima\nCrawling vs Indexing – What exactly is the difference\, and how do you win at both?\, Mindy Gofton\, I-COM\nWhy you might actually need to do less SEO for better results\, Miracle Inameti-Archibong\, Erudite\nLet the API do the heavy lifting – harnessing Natural Language API for keyword categorisation and sentiment analysis\, Mo Kanjilal\, Watch This Sp_ce\nDoes the digital sector have a diversity problem?\, Oliver Brett\, Screaming Frog\nSpilling the T in EAT- How to easily build user trust with simple CRO/UX tweaks\, Rejoice Ojiaku\, Incubeta NMPi\nContentSEO: Keyword Mapping for User Intent\, Robin Allport\, Compare the Market\nAnd much more..
URL:https://marketing.com.au/event/brightonseo-summer-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210715T080000
DTEND;TZID=Australia/Melbourne:20210715T170000
DTSTAMP:20260420T121709
CREATED:20210410T015909Z
LAST-MODIFIED:20210410T092208Z
UID:18959-1626336000-1626368400@marketing.com.au
SUMMARY:Global Search Awards 2021
DESCRIPTION:The Global Search Awards will celebrate the very best in PPC\, SEO and Content Marketing from across the globe. Judges will be looking to acknowledge and reward the world’s best agencies\, campaigns and individuals working in the search industry. \nEntries are welcomed from companies and individuals based in any country or region working in the search industry and entrants do not need to have entered any of our awards programmes to qualify. Campaigns can be either local to a specific country or region or worldwide. \nThe awards will feature a rigorous two step judging process by a panel of industry experts. Judges are not permitted to enter which ensures a highly ethical and transparent judging process. \nImportant Dates: \n\nEarly Bird Close: April 30\nEntry Deadline: May 14\nJudging Session: Jun 3\nShortlist Announced: June 5\nAwards Ceremony: July 15\n\nThe Global Search Awards 2021 is brought to you by We Are Search and British events agency\, Don’t Panic which is reputable\, ethical and credible awards organisers. Don’t Panic is founded in 2005 by Nicky Wake and based in Ramsbottom\, Greater Manchester. The company has developed an expertise in delivering events for the public relations and communications industry and also provides effective\, high quality events activity for retail and tourism destinations.
URL:https://marketing.com.au/event/global-search-awards-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Award,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210712T080000
DTEND;TZID=Australia/Melbourne:20210714T170000
DTSTAMP:20260420T121709
CREATED:20210321T073347Z
LAST-MODIFIED:20210410T092208Z
UID:18765-1626076800-1626282000@marketing.com.au
SUMMARY:MozCon Virtual
DESCRIPTION:Not Your Typical Marketing Conference. \nBy popular demand\, MozCon once again is coming to a computer screen near you! Join Ringmaster Roger under the big top for insights and tactical presentations from industry leaders in SEO\, search marketing\, mobile\, conversion optimization\, local search\, and more. While the world changes around us\, SEO doesn’t stop — searchers keep on searching\, and marketers need to stay sharp to meet their needs. \n\n\nConnect virtually with the MozCon community\, speakers and Moz staff. Discover new tools to add to your marketing stack\, and even receive a virtual hug from our friendly Ringmaster\, Roger Mozbot. \n\n\n\n\n\n\nWho you’ll meet at MozCon Virtual\n\n\n\n\n\n\n\nSEO\n\n\n\nPractitioners of SEO and local SEO (whether it makes up 10% or 100% of their day-to-day work) are the core of our audience\, and there’ll be plenty in attendance. You might find you learn as much from them as you do from the talks on stage. \nAgencies \nA great many businesses choose to hire external help to get the full benefits of SEO\, so a large portion of our audience is learning how to convince their clients that search is a great investment (and then prove it!). \nContent marketers \nWithout content\, there’d be nothing to optimize for search engines. Without SEO\, content would be near-impossible to find. These two fields go hand-in-hand\, and so do their practitioners. \nMarketers of all stripes \nWe wholeheartedly believe that every marketer would benefit from a deeper knowledge of SEO\, but we also cover topics like branding\, email marketing\, user experience\, information architecture\, and more. If you’re in marketing\, this conference is for you! \nMarketing executives \nWhile there’ll be no shortage of detailed\, actionable tactics for those of us in the weeds\, we make sure the folks who set high-level strategy have plenty to take away as well.
URL:https://marketing.com.au/event/mozcon-virtual/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Copywriting,Digital Marketing,Market Research,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210614
DTEND;VALUE=DATE:20210616
DTSTAMP:20260420T121709
CREATED:20210501T070250Z
LAST-MODIFIED:20210529T024128Z
UID:19291-1623628800-1623801599@marketing.com.au
SUMMARY:Search & Performance Insider Summit
DESCRIPTION:The digital marketing ecosystem has accelerated five years in seven months of crisis. Ecommence is on fire\, as are the performance media that drive it. But as search and performance marketing teams budget for 2021 they face a clutter of competition and product offerings. Search and shopping queries are proliferating across social platforms and retailer sites. The sales funnel is bending and fluid as the ecommerce windfall drives focus even more on conversion and sales. \nThe annual December meeting of search and performance marketing leaders at MediaPost’s Insider Summit digs into the media plan for an uncertain 2021. How are planners and buyers forecasting in a fog? (Re)evaluating the tech that is best able to pivot with them? Managing performance new media options from social\, retail\, audio and video products? Keeping an eye on the entire funnel? \n\n\n\n\n\nThe Summit will cover \n\nSolving for planning into 2021\nVetting tech investments in a more fluid environment\nLeveraging new shopping opportunities across platforms\nManaging the retail adnet clutter\nEngaging the post-cookie identity challenge\n\nIn its 15th year\, the Search and Performance Insider summit maintains its focus on sharing best practices and providing marketers with ideas\, case studies and actionable intelligence.
URL:https://marketing.com.au/event/search-performance-insider-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210614
DTEND;VALUE=DATE:20210616
DTSTAMP:20260420T121709
CREATED:20210118T075044Z
LAST-MODIFIED:20210410T092208Z
UID:18187-1623628800-1623801599@marketing.com.au
SUMMARY:SMX Advanced: Experts-Only Search Marketing Training 
DESCRIPTION:For 15 years\, accomplished search marketers from around the globe have attended SMX Advanced to learn and share the latest\, most sophisticated search marketing tactics. \nFor the first time\, SMX Advanced will be produced virtually in 2021. You’ll get the expert-led sessions\, training\, keynotes\, and community networking that make SMX Advanced an epic experience — all for a fraction of the cost and streamed directly to your computer. \nDrive more awareness\, traffic\, conversions\, and profits with elite\, brand-safe paid and organic search marketing tactics that get real results. Attend SMX Advanced in 2021!
URL:https://marketing.com.au/event/smx-advanced-experts-only-search-marketing-training/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210608
DTEND;VALUE=DATE:20210611
DTSTAMP:20260420T121709
CREATED:20210501T070639Z
LAST-MODIFIED:20210529T024128Z
UID:19296-1623110400-1623369599@marketing.com.au
SUMMARY:2021 Virtual MnSearch Summit
DESCRIPTION:See what Minnesota’s search marketing community is all about without needing a hat and jacket! \nMinnesota Search Engine Marketing Association (MnSearch) is welcoming everyone to our 2021 MnSearch Summit in an all-virtual format across 3 days of paid\, SEO & cross-channel conversations. Not a member? Not a problem! Everyone is encouraged to attend. \nThe 7th annual MnSearch Summit takes place June 8-10\, 2021 from 11 a.m. to 2 p.m. daily. Join fellow marketers for quick-hitting presentations\, interactive networking\, envious giveaways and more to keep you engaged! \nCome for the community\, stay for the tangible takeaways. Our keynote speaker lineup includes: \n\nBritney Muller\, SEO\nRoss Simmonds\, Cross-Channel\nChristi Olson\, Paid\n\nNew this year are Lakeside Chats where you’ll hear relatable stories from the industry’s brightest minds as we dive deep into the digital marketing topics of today. \nYou don’t have to be Minnesotan or a MnSearch member to attend the 2021 MnSearch Summit\, but we do request a customary “You betcha!” as your RSVP. \nMN SEARCH AGENDA\nJune 8: SEO \n\n11 a.m. Keynote by Britney Muller\n12 p.m. Customized Networking\n1 p.m. Lakeside Chat with Carrie Rose\, Ross Hudgens\, Aleyda Solis\, and John Doherty\n\nJune 9: Paid \n\n11 a.m. Keynote by Christi Olson\n12 p.m. Customized Networking\n1 p.m. Lakeside Chat with Adam Proehl\, Joe Martinez\, Jeff Sauer\, and Zee Hoffmann Jones\n\nJune 10: Cross-Channel \n\n11 a.m. Keynote by Ross Simmonds\n12 p.m. Customized Networking\n1 p.m. Lakeside Chat with Angie Schottmuller\, Marty Weintraub\, Lianna Patch\, and Darren Shaw
URL:https://marketing.com.au/event/2021-virtual-mnsearch-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210602
DTEND;VALUE=DATE:20210604
DTSTAMP:20260420T121709
CREATED:20210410T031527Z
LAST-MODIFIED:20210410T092231Z
UID:18997-1622592000-1622764799@marketing.com.au
SUMMARY:#DMWF Digital Marketing World Forum 2021
DESCRIPTION:With a 12+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. Delivering 2 days of online top-level strategic content and digital marketing insights\, networking\, and discussion from leading global brands \nThis fully online event will explore the latest trends & strategies within Digital Marketing and covering Digital Marketing Technologies\, Virtual Reality\, Artificial Intelligence\, Influencer Marketing\, UX\, CX\, eCommerce\, Content Marketing\, Data\, Analytics\, and Mobile\, this conference is not to be missed. \n#DMWF Global prides itself on its global brand speaker line-up and the latest examples & case studies within the dedicated conference tracks. A paid online conference and expo that hosts practical how-to sessions\, live demos and product launches\, and premium online networking.
URL:https://marketing.com.au/event/dmwf-digital-marketing-world-forum-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Email marketing,Marketing,Online,SEO,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210521
DTEND;VALUE=DATE:20210522
DTSTAMP:20260420T121709
CREATED:20210410T052600Z
LAST-MODIFIED:20210410T092233Z
UID:19018-1621555200-1621641599@marketing.com.au
SUMMARY:Edge Of The Web 2021
DESCRIPTION:Join us for a forum of the sharpest minds in the industry to connect and discuss shared challenges\, as well as network\, build relationships and meet potential collaborators at one of the Gold Coast’s most spectacular venues. \nTheme: “What’s Next?” which is a nod to the bizarre year that was 2020 but with a focus on where we are now and the state of digital in Australia for the years to come.  \n\nDamian Hinks\, Performance Consultant\, Philotimo Global\nAlex Skougarevskaya\, Design Lead\, Atlassian\nMichael Kent\, CEO\, Slate Accounts\nHarry Sanders\, Director\, Studiohawk\nHaley Berryman\, Cool Wow Collective\n\n 
URL:https://marketing.com.au/event/edge-of-the-web-2021/
LOCATION:Queensland\, QLD\, 4000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210420
DTEND;VALUE=DATE:20210422
DTSTAMP:20260420T121709
CREATED:20210321T065354Z
LAST-MODIFIED:20210410T092334Z
UID:18755-1618876800-1619049599@marketing.com.au
SUMMARY:Conductor’s 10th annual SEO + content marketing conference
DESCRIPTION:C3 has evolved. Connect with the biggest names and brightest minds in marketing — from anywhere — at Conductor’s 10th annual SEO + content marketing conference. \nThis year\, success means evolving your marketing to meet changing needs. At C3\, you’ll be part of the search evolution. Join us for this 2-day Organic Marketing event. \nConnect \nConnect with marketers facing the same challenges and reaching for the same goals as you. \nLearn \nLearn tactical strategies to engage your customers through search and empower your team to take action. \nEvolve \nEvolve your marketing to meet shifting search trends so you can be where your customers are. \nNetwork with and learn from a curated lineup of digital marketing leaders. \n\n\nFeaturing Shark Tank’s Daymond John\nFrom his wildly successful role on ABC’s smash hit\, Shark Tank\, to his distinguished status as a Presidential Ambassador for Global Entrepreneurship\, Daymond John has become globally recognized for his relentless commitment to promoting and supporting entrepreneurs. \nJoin “The People’s Shark” as he shares relatable advice and practical takeaways about business\, marketing and branding. \n\n\n 
URL:https://marketing.com.au/event/conductors-10th-annual-seo-content-marketing-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210407T083000
DTEND;TZID=Australia/Melbourne:20210407T173000
DTSTAMP:20260420T121709
CREATED:20210321T064519Z
LAST-MODIFIED:20210410T092336Z
UID:18752-1617784200-1617816600@marketing.com.au
SUMMARY:LocalU Advanced Virtual
DESCRIPTION:Join us from anywhere in the world on April 7\, 2021\, from 9 am to 5:30 pm Eastern time for Local U Advanced – See the top experts in Local Search with one goal… sharing everything. \nIf you’ve attended one of our other virtual events in the past 12-months – rest assured – this is going to be completely new content.  New research & case studies\, new topics\, features & opportunities will be discussed. \nOur planning team works hard to ensure our speakers do not regurgitate the things you’ve heard at our conferences\, or any others dedicated to local search.  We pay our speakers\, and as a result\, we have some of the best minds and information available – for an incredibly reasonable cost to you. \nWhether you run an agency that serves brick-and-mortar businesses\, work in-house for a large brand\, or manages multiple locations & enterprise accounts. Or if you’re looking to expand into local marketing from traditional SEO\, you won’t want to miss Local U Advanced Training. All new content is presented by thought leaders in the industry. \nThese sessions will be action-packed\, presented at an advanced level\, and feature ALL of the most up-to-date information about what’s working and what’s not in Local Search Engine Optimization. Join us for a great day.
URL:https://marketing.com.au/event/localu-advanced-virtual/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210401T123000
DTEND;TZID=Australia/Melbourne:20210401T160000
DTSTAMP:20260420T121709
CREATED:20210321T084741Z
LAST-MODIFIED:20210410T092336Z
UID:18790-1617280200-1617292800@marketing.com.au
SUMMARY:SEO Workshop: Rank and Outrank Organically on Search
DESCRIPTION:Create content that ranks and outranks on search\nJoin expert SEO practitioner Shawn Powrie to learn how to improve your website’s performance on search using search engine optimisation (SEO) to drive potential customers to your business. This practical workshop for marketers gives you the skills to leverage your content organically and at scale\, providing you with a higher return on investment for your marketing efforts. \nKey Takeaways:\n\nTake a theoretical deep dive into how Google really works and its organic ranking algorithm in simple\, non-technical terms.\nLearn a practical framework of SEO activity using case studies and learn step-by-step how to optimise a website’s performance.\nExplore and discuss the topics in detail with an SEO expert.\nSearch features; knowledge graphs\, local maps\, etc.\nRanking signals: how content outranks other content.\nUnderstand technicality of SEO in an easily digestible manner; scoring and the clusters of thematic ranking signals\, content targeting and off-page SEO
URL:https://marketing.com.au/event/seo-workshop-rank-and-outrank-organically-on-search/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210324
DTEND;VALUE=DATE:20210326
DTSTAMP:20260420T121709
CREATED:20210214T095704Z
LAST-MODIFIED:20210410T092337Z
UID:18522-1616544000-1616716799@marketing.com.au
SUMMARY:Digital Marketing World Forum #DMWF North America 2021
DESCRIPTION:Exploring the latest trends & strategies within Digital Marketing and covering Digital Marketing Technologies\, Virtual Reality\, Artificial Intelligence\, Influencer Marketing\, UX\, CX\, eCommerce\, Content Marketing\, Data\, Analytics\, and Mobile\, this conference is not to be missed. \nWith a 12+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. Delivering 2 days of top-level strategic content and digital marketing insights\, networking\, and discussion from leading global brands \n#DMWF North America prides itself on its global brand speaker line-up and the latest examples & case studies within the dedicated conference tracks. \nThis fully online conference will be a mixture of on-demand and live sessions so you can join the worldwide marketing community from the comfort of your home office. \nThe agenda will focus on supporting marketers to tackle the challenges you’re facing\, to inspire and share practical advice to help our community to plan\, implement and execute new strategies to impact their campaigns for the future. \n#DMWF North America is free to attend and will be exclusively for the community of Senior Marketing Professionals within America and surrounding regions. \nThis online event will be running on an application model to uphold the seniority of our #DMWF attendees.
URL:https://marketing.com.au/event/digital-marketing-world-forum-dmwf-north-america-2021/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,eCommerce,Marketing,Online,SEO,UX,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210321T100000
DTEND;TZID=Australia/Melbourne:20210321T120000
DTSTAMP:20260420T121709
CREATED:20210321T082229Z
LAST-MODIFIED:20210410T092338Z
UID:18780-1616320800-1616328000@marketing.com.au
SUMMARY:Increasing Your Website Traffic Using Google My Business
DESCRIPTION:In this two-hour online workshop\, you will learn how to update your Google My Business listing to maximise the chances of being found using local search. \nWe will cover:\n– How to optimise your Google My Business listing to increase the chances of appearing in Google Maps for relevant local search terms.\n– How you can submit your website to various online directories to improve your chances of appearing on Google Maps.\n– Basic SEO techniques you can apply to your Google My Business listing to increase your presence in your local area. \nThere will be the opportunity to ask questions throughout the session to help you understand how best to get the most out of Google My Business\, for your business.
URL:https://marketing.com.au/event/increasing-your-website-traffic-using-google-my-business/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210317
DTEND;VALUE=DATE:20210319
DTSTAMP:20260420T121709
CREATED:20210214T094455Z
LAST-MODIFIED:20210410T092340Z
UID:18517-1615939200-1616111999@marketing.com.au
SUMMARY:SMX Muenchen
DESCRIPTION:SMX is the only conference series entirely devoted to search marketing and how search fits into the marketing mix. The producers of SMX are not an agency or tool provider but a neutral editorial team. You will find no generic marketing blah but cutting edge tactics and strategies from top experts from all over the world. Attend SMX Munich for a deep dive into SEO and SEM tactics that tackle the search marketing challenges you’re confronting and inspire you with new ideas. \nSpeakers SMX Munich 2021 \n\nRand Fishkin\, Founder\, SparkToro\nWil Reynolds\, Founder & Director of Digital Strategy\, Seer\nMary Haynes\, Owner\, MHC\nJohn Mueller\, Webmaster Trends Analyst\, Google\nSonja Winter\, Department Managerin SEA\, Gastro Hero\nAstrid Kramer\, SEO & Digital Strategy Consultant\nTom Anthony\, VP Product\, SearchPilot\nSamantha Noble\, MD & Founder\, Billable Moments\nRobert Seeger\, CO-Founder und President FMX World\nBrad Geddes Co-Founder\nDavid Sottimano\, Independent Consultant\nMartin Splitt\, Developer Advocate\, Webmaster Trends Analyst Team\, Google
URL:https://marketing.com.au/event/smx-muenchen/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210315
DTEND;VALUE=DATE:20210318
DTSTAMP:20260420T121709
CREATED:20210214T083403Z
LAST-MODIFIED:20210410T092340Z
UID:18501-1615766400-1616025599@marketing.com.au
SUMMARY:WTSFest Virtual
DESCRIPTION:The Women in Tech SEO Festival is going virtual in March 2021!\n6 brilliant talks by 6 brilliant speakers spread across 3 days \nWomen in Tech SEO is a support network aimed for women in the Technical SEO field\, to discuss\, share and learn from one another. The aim is to empower each other in a positive\, inspiring and beneficial way\, and to help build our network and accelerate our careers. \nWhether you’re freelance\, agency-side or client-side\, this group or in-house\, this community welcomes women in all stages of their Technical SEO career to share their knowledge and learn from one another. \n\nDay 1: Advance –Tue\, 16 March 5:00 – 6:30 PM (GMT)\n\n\n\nRoxana Stingu\nHead of SEO\, Alamy\n\nRoxana heads the SEO efforts at Alamy and loves getting into the nitty-gritty of page speed. Besides theorising about the future of Image Search\, her favourite past-time is automating anything repetitive. She has spoken at BrightonSEO\, WTS and ReadingSEO.\n\n\n\nJamie Indigo\nTechnical SEO\, Not a Robot\n\nInstead of listing professional accomplishments & accolades\, Jamie encourages anyone interested to Google her name. She also encourages folks to be curious\, kind\, and mindful. Oh and keep a d20 in your pocket! Never know when you’ll need to roll for initiative.\n\n\n\n\n\nDay 2: Innovate – Wed\, 17 March 5:00 – 6:30 PM (GMT)\n\n\n\nEmma Russell\nHead of SEO\, Contemplate Digital\n\nEmma is Head of SEO at Contemplate Digital\, an SEO agency focusing on Technical SEO\, where she works on clients from global pharmaceutical companies to blue-chip automotive brands to big brand e-commerce sites.\n\n\n\n\nAleyda Solis\nFounder\, Orainti\n\nAleyda is an International SEO Consultant. She was awarded the European Search Personality\, runs Crawling Mondays\, #SEOFOMO & Remoters.net. She’s currently writing The Fruitful Consultant\, a book featuring lessons to empower digital consultants.\n\n\n\n\n\nDay 3: Empower – Thu\, 18 March 5:00 – 6:30 PM (GMT)\n\n\n\n\nCarolyn Lyden\nPresident\, Search Hermit\n\n\nCarolyn grew up helping the family business on weekends & started her career in SMBs\, startups\, and agencies. She honed her passion to help businesses of all sizes scale with SEO as the foundation of their marketing ecosystem\, launching Search Hermit in 2019.\n\n\n\n\n\n\nTiffany Da Silva\nFounder\, Flowjo\n\nTiffany Da Silva is a growth marketing coach and consultant\, who has worked with companies like Shopify and Achievers. In 2017\, she founded Flowjo with the goal of creating useful marketing tools that will help inspire\, educate and entertain you.
URL:https://marketing.com.au/event/wtsfest-virtual/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210210T100000
DTEND;TZID=Australia/Melbourne:20210210T230000
DTSTAMP:20260420T121709
CREATED:20210130T122148Z
LAST-MODIFIED:20210410T092344Z
UID:18330-1612951200-1612998000@marketing.com.au
SUMMARY:Get Started with SEO
DESCRIPTION:In this masterclass you’ll learn: \n\nHow to quickly and simply get SEO working on your website\nWhich keyword research tool I use for my VIP client\nHow to create the right content for website visitors and Google too!\nBacklink basics – what are they and why you need them\nHow to take advantage of Google tools to benefit your website
URL:https://marketing.com.au/event/get-started-with-seo/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210209T110000
DTEND;TZID=Australia/Melbourne:20210209T120000
DTSTAMP:20260420T121709
CREATED:20210118T073825Z
LAST-MODIFIED:20210410T092344Z
UID:18179-1612868400-1612872000@marketing.com.au
SUMMARY:SEO For Beginners
DESCRIPTION:Master the basic Search Engine Optimisation skills to reach your customers in this free 1-hour webinar. \n\n\n\n\nWe all know how important mastering Search Engine Optimisation (SEO) for your online content is. \nBut can be confusing to navigate the massive amount of information on the internet about SEO. \nIn this free 1-hour webinar\, you’ll discover: \n\nwhat SEO actually means and why it’s important\nthe benefits of employing a SEO strategy and what you should be focussing on\nhow you can increase your site visibility\, the number of visitors coming to your site and how to optimise conversions.
URL:https://marketing.com.au/event/seo-for-beginners/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210128T180000
DTEND;TZID=Australia/Melbourne:20210129T040000
DTSTAMP:20260420T121709
CREATED:20201222T035943Z
LAST-MODIFIED:20210118T073243Z
UID:17982-1611856800-1611892800@marketing.com.au
SUMMARY:All New Digital Virtual Summit
DESCRIPTION:So many speakers on “the speaker circuit” just recycle their talks and decks. Not at this event! We have gathered an internationally renowned panel of speakers on the cutting edge of their respective fields of expertise. All speakers come from the trenches to give you hands-on information you can use right away. \nWe asked them one simple thing. \n“Speak about your latest learnings in Online Marketing. No old stuff!” \nThey will tell you the NEWEST approaches that have worked for them. Tips and tricks that will serve you to improve your marketing skills for 2021 and beyond. \n“How to Maximize Link Equity Faster Than Google Says is Possible” \n“An Introduction to Python and Machine Learning for Technical SEO” \n“The Art of Crawling: Getting the most out of Crawl and Index Budget” \n“Expand your business by entering new markets: how international SEO works today” \n… and more exciting Online Marketing strategies with the focus on SEO & Content await you. \nOur panel of speakers contains internationally renowned digital marketers from all over the world like Nick Eubanks (Founder FTF and TTT & serial entrepreneur)\, Bastian Grimm (Managing Director Peak Ace Agency from Berlin)\, Olivia Smith (Head of Digital PR\, Digitaloft) \, Cody West (Founder Assisted Reach)\, Kevin Indig (Head of SEO\, G2)\, Mare Hojc (Founder AN Digital\, serial entrepreneur)\, Ruth Everett (Tech SEO\, DeepCrawl).
URL:https://marketing.com.au/event/all-new-digital-virtual-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online,SEO,UX,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210119T123000
DTEND;TZID=Australia/Melbourne:20210119T143000
DTSTAMP:20260420T121709
CREATED:20201222T033120Z
LAST-MODIFIED:20210118T073243Z
UID:17963-1611059400-1611066600@marketing.com.au
SUMMARY:4 Weeks SEO (Search Engine Optimization) Training
DESCRIPTION:Who can take SEO(Search Engine Optimization)Training?\n\nMarketers\, Internet\, digital marketing professionals\, media planners and buyers\, small to medium business owners and those who are interested in organically improving website ranking.\n\nFeatures and Benefits\n\n16 Hours\, 8 sessions\, 4 weeks of total Instructor-led and guided training\nTraining material\, instructor handouts and access to useful resources on the cloud provided\nPractical Hands-on Lab exercises provided\nActual code and scripts provided\nReal-life Scenarios\n\nCourse Objectives\n\nRole of SEO in Web Design and Web Development\nLearn the foundations of SEO\nOn-page optimizations\nOff-page optimizations\nSEO Performance Reporting\nSEO and Content Creation\nSEO and Content marketing\nSocial Media and SEO\n\nCourse Outline\n1. Introduction to Search Engine Optimization \n\nThe Evolution of Search Results\nHow does SEO work?\nBenefit of SEO\nDifference between SEO\, SEM\, and SMM\nGoogle Search Architecture\nRanking methodology\nUnderstanding the SERP and Search Operators\nSearch algorithm updates\nThe current state of SEO\n\n2. Developing a Keyword Strategy \n\nUnderstanding User Intent\nDeveloping a Keyword Strategy\nCompetition vs Conversion\nKeyword Tools\nKeyword Tactics\nExercise: Keyword Discovery Process\nWhat is Keyword Research\nBusiness analysis process\nTypes of Keywords\nKeyword Research Methodology\nGoogle Keyword Planner Tool\nAdvanced Keyword Planning guide\nPaid Keyword Tools\nKeyword generation ideas\nCompetition Analysis\nCompetitor Metrics\nFinalizing the Keywords List\nExercise: Keyword Discovery Process\n\n3. On-Page SEO \n\nWhat are the Variable?\nRich Snippets\nPairing Keywords to Pages\nTactics to Avoid\nGoogle website guidelines\nFundamental On-page Factors\nDomain Name Optimization\nURL Optimization\nTitle Tag Optimization\nMeta Tags Optimization\nHeadings & Footer Optimization\nSEO Content Writing\nAnchor Links Optimization\nImage Tag Optimization\nSitemaps Optimization\nRobot.txt and its importance\nURL Redirecting Techniques\nCanonical Links\nRich Snippets (Schema)\nOne Box Answer Optimization\nExercise: On-Page Optimization\n\n4. Content Strategies \n\nCreating Power Pages\nContent Strategies\nAuditing Content\nFormatting for Readability\nExercise: Content Process\n\n5. Off-Page SEO \n\nIntroduction to Offsite Optimization\nGoogle Link building guidelines\nImportant factors of Link Building\nTypes of Linking Methods\nLinks Analysis Tools\nDirectories Submissions\nLocal Business Listing\nClassified Posting\nGenerating Links from QA sites\nGuest Blogging and commenting\nPress Releases\nSocial Media Links\nDocument Sharing Links\n\n6. Social Media for SEO \n\nWhat are the Social Signals?\nSocial Media Optimization\nReviews\n\n7. Monitoring your SEO Efforts \n\nInsight Tools\nCommon Reports and Metrics\n\n8. SEO Performance reporting \n\nWebsite Position Analysis\nWebsite Monthly Reports\nGoogle Analytics Reports\nSearch Console Keyword Reports\nLink Building Reports\nCompetitor Reports\nPaid Tools for monitoring SEO campaigns
URL:https://marketing.com.au/event/4-weeks-seo-search-engine-optimization-training/
LOCATION:Tech Training Solutions\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
END:VCALENDAR