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DTSTART;VALUE=DATE:20210614
DTEND;VALUE=DATE:20210616
DTSTAMP:20260413T235604
CREATED:20210118T075044Z
LAST-MODIFIED:20210410T092208Z
UID:18187-1623628800-1623801599@marketing.com.au
SUMMARY:SMX Advanced: Experts-Only Search Marketing Training 
DESCRIPTION:For 15 years\, accomplished search marketers from around the globe have attended SMX Advanced to learn and share the latest\, most sophisticated search marketing tactics. \nFor the first time\, SMX Advanced will be produced virtually in 2021. You’ll get the expert-led sessions\, training\, keynotes\, and community networking that make SMX Advanced an epic experience — all for a fraction of the cost and streamed directly to your computer. \nDrive more awareness\, traffic\, conversions\, and profits with elite\, brand-safe paid and organic search marketing tactics that get real results. Attend SMX Advanced in 2021!
URL:https://marketing.com.au/event/smx-advanced-experts-only-search-marketing-training/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
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DTSTART;VALUE=DATE:20210614
DTEND;VALUE=DATE:20210616
DTSTAMP:20260413T235604
CREATED:20210501T070250Z
LAST-MODIFIED:20210529T024128Z
UID:19291-1623628800-1623801599@marketing.com.au
SUMMARY:Search & Performance Insider Summit
DESCRIPTION:The digital marketing ecosystem has accelerated five years in seven months of crisis. Ecommence is on fire\, as are the performance media that drive it. But as search and performance marketing teams budget for 2021 they face a clutter of competition and product offerings. Search and shopping queries are proliferating across social platforms and retailer sites. The sales funnel is bending and fluid as the ecommerce windfall drives focus even more on conversion and sales. \nThe annual December meeting of search and performance marketing leaders at MediaPost’s Insider Summit digs into the media plan for an uncertain 2021. How are planners and buyers forecasting in a fog? (Re)evaluating the tech that is best able to pivot with them? Managing performance new media options from social\, retail\, audio and video products? Keeping an eye on the entire funnel? \n\n\n\n\n\nThe Summit will cover \n\nSolving for planning into 2021\nVetting tech investments in a more fluid environment\nLeveraging new shopping opportunities across platforms\nManaging the retail adnet clutter\nEngaging the post-cookie identity challenge\n\nIn its 15th year\, the Search and Performance Insider summit maintains its focus on sharing best practices and providing marketers with ideas\, case studies and actionable intelligence.
URL:https://marketing.com.au/event/search-performance-insider-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,SEO
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