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SUMMARY:SEO Workshop: Rank and Outrank Organically on Search
DESCRIPTION:Create content that ranks and outranks on search\nJoin expert SEO practitioner Shawn Powrie to learn how to improve your website’s performance on search using search engine optimisation (SEO) to drive potential customers to your business. This practical workshop for marketers gives you the skills to leverage your content organically and at scale\, providing you with a higher return on investment for your marketing efforts. \nKey Takeaways:\n\nTake a theoretical deep dive into how Google really works and its organic ranking algorithm in simple\, non-technical terms.\nLearn a practical framework of SEO activity using case studies and learn step-by-step how to optimise a website’s performance.\nExplore and discuss the topics in detail with an SEO expert.\nSearch features; knowledge graphs\, local maps\, etc.\nRanking signals: how content outranks other content.\nUnderstand technicality of SEO in an easily digestible manner; scoring and the clusters of thematic ranking signals\, content targeting and off-page SEO
URL:https://marketing.com.au/event/seo-workshop-rank-and-outrank-organically-on-search/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,SEO
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