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SUMMARY:SEM Essentials
DESCRIPTION:Whether you’re a B2B or B2C marketer\, client-side or agency\, stay ahead of the curve and learn SEM online at this 1 day workshop. Search engine marketing (SEM) makes it easier for your customers to find you. The pay-per-click (PPC) marketing is a cost-effective\, highly convenient channel that can transform your business without a huge spend. \nWhat you will learn: \n\nReview the pay-per-click marketing landscape\, including an overview of the role of search in today’s media mix\, theoretical exercises\, presentations and discussion\nGet an introduction to the key players and an explanation of the main components\, terminology and acronyms and the basics for search engine marketing strategy\nSetting up\, monitoring and optimising a paid campaign\nUnderstand how to develop a search engine marketing strategy and how this integrates with other online and offline channels
URL:https://marketing.com.au/event/sem-essentials/
LOCATION:Karstens Brisbane\, Level 24\, 215 Adelaide Street\,\, Brisbane\, QLD\, 7000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brisbane,Content Marketing,Marketing,SEO,Social Media,Workshop
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