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DTSTART;TZID=Australia/Melbourne:20240702T080000
DTEND;TZID=Australia/Melbourne:20240702T170000
DTSTAMP:20260408T083332
CREATED:20240602T064839Z
LAST-MODIFIED:20241006T014601Z
UID:26404-1719907200-1719939600@marketing.com.au
SUMMARY:How to generate B2B leads from SEO & Google Ads?
DESCRIPTION:In this 30 minute talk\, we’ll uncover the roadmap to creating exceptional SEO and Google Ads strategies for your B2B company. From diving into SEO and Google Ads to understanding their role in lead generation. We showcase\, how we increased average leads per month by 600%+ for a B2B company. This talk is a must-see. \nWhat we’ll talk about? \n1. Understanding B2B SEO and Google Ads. \n2. The role of B2B SEO and Google Ads in revenue generation. \n3. How a B2B company increased leads from SEO and Google Ads by 600%+? \n4. How to craft effective SEO and Google Ads strategies to generate leads for your business?
URL:https://marketing.com.au/event/how-to-generate-b2b-leads-from-seo-google-ads/
LOCATION:The University of Sydney\, Law Foyer\, Level 2\, New Law Building F10   Eastern Avenue\, Camperdown Campus\, NSW\, 2006\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,B2B,SEO,Sydney
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DTSTART;VALUE=DATE:20240704
DTEND;VALUE=DATE:20240705
DTSTAMP:20260408T083332
CREATED:20240602T041619Z
LAST-MODIFIED:20241006T014601Z
UID:26389-1720051200-1720137599@marketing.com.au
SUMMARY:SEO Masterclass
DESCRIPTION:This masterclass is based on over 25 years of search engine research and successful SEO for clients. \nTopics Covered \n\n\nHow to use AI such as ChatGPT To Supercharge Your SEO  – New Section!\n\nCase Studies: Websites That Have Run Successful SEO Campaigns\nCompetitor Analysis – Marketers will absolutely love this\nTools of the Trade – We will show you how you can use tools to gain valuable insights\nLIVE Website Clinic – Practical Demo using SEO Tools to Audit a Website\nWhat spam tactics must be avoided to prevent loss of revenue\nQ&A time to ensure the material is understood.\n\nWho Should Attend \nAny company\, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course. \nKey Learnings \n\nHow Google Works\nWhat factors cause a website to rank in organic search results (The 3 Main Pillars)\nOn-Page SEO (Meta tags\, Content)\nTechnical SEO (Site Architecture & Performance\nOff-Page SEO (Content Marketing & Digital PR)\nSPAM – What not to do\n\nNew Section:  How to use AI such as ChatGPT To Supercharge Your SEO \n\nWhat is Google’s stance on AI Content?\nAI Use Cases – Using AI\, ChatGPT for Content Creation – text\, images\, code\nSEO hacks using AI ChatGPT\nContent Marketing\nPrompt Engineering
URL:https://marketing.com.au/event/seo-masterclass-2/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,SEO
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