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DTSTART;TZID=Australia/Melbourne:20210114T140000
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DTSTAMP:20260414T030224
CREATED:20201222T030444Z
LAST-MODIFIED:20210118T073244Z
UID:17954-1610632800-1610636400@marketing.com.au
SUMMARY:SEO Simplified in 30 Minutes
DESCRIPTION:Search engine optimization (SEO) has been made to appear way more complicated than it is. Mike Corso\, of Roovio Digital Marketing\, maintains that 80% of good SEO habits come down to just four words\, “They ask\, You Answer”\, and in this eye-opening presentation will explain what this means to your business and how to apply it. \nJoin Mike as he unpacks the essence of SEO in just 30 minutes that will enable you to take immediate action and see results. \nYou’ll learn: \n\nThe important steps that you can take to evolve your website optimization and achieve greater online visibility\nHow successfully ranked websites leverage the strong backbone of their existing site and are adding a lot more value (content!) on top\nMike’s favorite tools for keyword and content research\, social media\, and more
URL:https://marketing.com.au/event/seo-simplified-in-30-minutes/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210119T123000
DTEND;TZID=Australia/Melbourne:20210119T143000
DTSTAMP:20260414T030224
CREATED:20201222T033120Z
LAST-MODIFIED:20210118T073243Z
UID:17963-1611059400-1611066600@marketing.com.au
SUMMARY:4 Weeks SEO (Search Engine Optimization) Training
DESCRIPTION:Who can take SEO(Search Engine Optimization)Training?\n\nMarketers\, Internet\, digital marketing professionals\, media planners and buyers\, small to medium business owners and those who are interested in organically improving website ranking.\n\nFeatures and Benefits\n\n16 Hours\, 8 sessions\, 4 weeks of total Instructor-led and guided training\nTraining material\, instructor handouts and access to useful resources on the cloud provided\nPractical Hands-on Lab exercises provided\nActual code and scripts provided\nReal-life Scenarios\n\nCourse Objectives\n\nRole of SEO in Web Design and Web Development\nLearn the foundations of SEO\nOn-page optimizations\nOff-page optimizations\nSEO Performance Reporting\nSEO and Content Creation\nSEO and Content marketing\nSocial Media and SEO\n\nCourse Outline\n1. Introduction to Search Engine Optimization \n\nThe Evolution of Search Results\nHow does SEO work?\nBenefit of SEO\nDifference between SEO\, SEM\, and SMM\nGoogle Search Architecture\nRanking methodology\nUnderstanding the SERP and Search Operators\nSearch algorithm updates\nThe current state of SEO\n\n2. Developing a Keyword Strategy \n\nUnderstanding User Intent\nDeveloping a Keyword Strategy\nCompetition vs Conversion\nKeyword Tools\nKeyword Tactics\nExercise: Keyword Discovery Process\nWhat is Keyword Research\nBusiness analysis process\nTypes of Keywords\nKeyword Research Methodology\nGoogle Keyword Planner Tool\nAdvanced Keyword Planning guide\nPaid Keyword Tools\nKeyword generation ideas\nCompetition Analysis\nCompetitor Metrics\nFinalizing the Keywords List\nExercise: Keyword Discovery Process\n\n3. On-Page SEO \n\nWhat are the Variable?\nRich Snippets\nPairing Keywords to Pages\nTactics to Avoid\nGoogle website guidelines\nFundamental On-page Factors\nDomain Name Optimization\nURL Optimization\nTitle Tag Optimization\nMeta Tags Optimization\nHeadings & Footer Optimization\nSEO Content Writing\nAnchor Links Optimization\nImage Tag Optimization\nSitemaps Optimization\nRobot.txt and its importance\nURL Redirecting Techniques\nCanonical Links\nRich Snippets (Schema)\nOne Box Answer Optimization\nExercise: On-Page Optimization\n\n4. Content Strategies \n\nCreating Power Pages\nContent Strategies\nAuditing Content\nFormatting for Readability\nExercise: Content Process\n\n5. Off-Page SEO \n\nIntroduction to Offsite Optimization\nGoogle Link building guidelines\nImportant factors of Link Building\nTypes of Linking Methods\nLinks Analysis Tools\nDirectories Submissions\nLocal Business Listing\nClassified Posting\nGenerating Links from QA sites\nGuest Blogging and commenting\nPress Releases\nSocial Media Links\nDocument Sharing Links\n\n6. Social Media for SEO \n\nWhat are the Social Signals?\nSocial Media Optimization\nReviews\n\n7. Monitoring your SEO Efforts \n\nInsight Tools\nCommon Reports and Metrics\n\n8. SEO Performance reporting \n\nWebsite Position Analysis\nWebsite Monthly Reports\nGoogle Analytics Reports\nSearch Console Keyword Reports\nLink Building Reports\nCompetitor Reports\nPaid Tools for monitoring SEO campaigns
URL:https://marketing.com.au/event/4-weeks-seo-search-engine-optimization-training/
LOCATION:Tech Training Solutions\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210128T180000
DTEND;TZID=Australia/Melbourne:20210129T040000
DTSTAMP:20260414T030224
CREATED:20201222T035943Z
LAST-MODIFIED:20210118T073243Z
UID:17982-1611856800-1611892800@marketing.com.au
SUMMARY:All New Digital Virtual Summit
DESCRIPTION:So many speakers on “the speaker circuit” just recycle their talks and decks. Not at this event! We have gathered an internationally renowned panel of speakers on the cutting edge of their respective fields of expertise. All speakers come from the trenches to give you hands-on information you can use right away. \nWe asked them one simple thing. \n“Speak about your latest learnings in Online Marketing. No old stuff!” \nThey will tell you the NEWEST approaches that have worked for them. Tips and tricks that will serve you to improve your marketing skills for 2021 and beyond. \n“How to Maximize Link Equity Faster Than Google Says is Possible” \n“An Introduction to Python and Machine Learning for Technical SEO” \n“The Art of Crawling: Getting the most out of Crawl and Index Budget” \n“Expand your business by entering new markets: how international SEO works today” \n… and more exciting Online Marketing strategies with the focus on SEO & Content await you. \nOur panel of speakers contains internationally renowned digital marketers from all over the world like Nick Eubanks (Founder FTF and TTT & serial entrepreneur)\, Bastian Grimm (Managing Director Peak Ace Agency from Berlin)\, Olivia Smith (Head of Digital PR\, Digitaloft) \, Cody West (Founder Assisted Reach)\, Kevin Indig (Head of SEO\, G2)\, Mare Hojc (Founder AN Digital\, serial entrepreneur)\, Ruth Everett (Tech SEO\, DeepCrawl).
URL:https://marketing.com.au/event/all-new-digital-virtual-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online,SEO,UX,Website
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