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DTSTART;TZID=Australia/Melbourne:20200803T180000
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UID:15829-1596477600-1596488400@marketing.com.au
SUMMARY:Getting Started with Google Tag Manager
DESCRIPTION:Google Tag Manager is a free tool allowing you to quickly add ‘tags’ (code snippets) to your website or app for traffic analysis or marketing optimisation. Examples of tags include Google Analytics\, AdWords conversions\, remarketing / retargeting\, Facebook tracking pixels\, MailChimp goals\, and many many more. Google Tag Manager makes managing and deploying these tags easy\, and allows marketers to do so rather than being the sole domain of web developers / IT. \nThis 3-hour class on Google Tag Manager will take you through a step-by-step process for setting up some of the more commonly used Google Analytics tracking tags\, as well as one or two others. We’ll look at tags\, the triggers that fire them\, and the different variables that you can take advantage of for passing data from your website into Google Analytics. \n\n\nTakeaways\n\nBackground to tag management and why you would want to use Google Tag Manager\nDifferences between Google Tag Manager and Google Analytics tracking codes\nUnderstand the various ways Google Tag Manager can improve your Google Analytics data\nDifferent elements of Google Tag Manager – Tags\, Triggers\, and Variables\nExample tags and configurations\nLots of practical exercises working on a test tag manager container / test website
URL:https://marketing.com.au/event/getting-started-with-google-tag-manager/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO,Workshop
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DTSTART;TZID=Australia/Melbourne:20200824T183000
DTEND;TZID=Australia/Melbourne:20200928T200000
DTSTAMP:20260416T154243
CREATED:20200712T063211Z
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UID:15790-1598293800-1601323200@marketing.com.au
SUMMARY:Hack an SEO Plan in 90 Mins
DESCRIPTION:The success of any website depends on its ability to attract the right audience and convert them into sales and leads. SEO can be the most effective way to do this as it increases the discoverability of your website when your customers really need it. \nThis is a practical\, hands-on session in which you will create an SEO plan for your business. \nClass schedule: \n\nKeyword research\nDefine your audience\nResearch content ideas and develop SEO-focused content\nSocial media research\nIdentifying link opportunities\nOutreach
URL:https://marketing.com.au/event/hack-an-seo-plan-in-90-mins/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO,Workshop
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