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DTSTART;VALUE=DATE:20201028
DTEND;VALUE=DATE:20201029
DTSTAMP:20260415T105447
CREATED:20200801T110016Z
LAST-MODIFIED:20201010T112045Z
UID:16286-1603843200-1603929599@marketing.com.au
SUMMARY:Queensland Business Writers Conference
DESCRIPTION:The Queensland Business Writers Conference is our annual training event for corporate and government communications professionals. \nSince 2012\, this event has helped people who write as part of their job to increase their skills and knowledge of best practice. \nAnd\, this year\, we’re live streaming the whole event – so you can join us online from the comfort of your home or office. \nThe events of 2020 have shown how essential our role as communicators really is. It’s not an easy job to provide clear messages in uncertain times\, but it’s an important one. \nAnd it’s essential that everyone gets the message. This is challenging in a country with a diverse population that may be isolated\, elderly or multicultural\, or have limited digital literacy. \nSo\, this year\, we’ll focus on the skills we need to ensure that\, when we develop communications for the people\, it’s all the people. \nIt’s all happening on Wednesday 28 October 2020.
URL:https://marketing.com.au/event/queensland-business-writers-conference-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Copywriting,Online,Queensland
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DTSTART;TZID=Australia/Melbourne:20200727T090000
DTEND;TZID=Australia/Melbourne:20200727T090000
DTSTAMP:20260415T105447
CREATED:20200712T061058Z
LAST-MODIFIED:20200808T045158Z
UID:15777-1595840400-1595840400@marketing.com.au
SUMMARY:Data Visualisation & Storytelling Masterclass
DESCRIPTION:Storytelling is an art that has been around as long as humans. The words\, the cadence\, the visuals. Stories engage our minds and our hearts and many areas of our brains as we listen. Data is a snapshot of measureable details from given points in time that are utilised to communicate logical facts. The art of data visualisation and storytelling is not new\, for example\, it was used by Florence Nightingale to demonstrate the impact of poor sanitary conditions impacting patient health and used to drive change. If you want to create change\, influence others or share knowledge you need to be able to combine facts with emotive story to drive changes in behaviour. These skills are becoming more and more sought after and necessary for most roles. This course provides you with the essential skills required to take data and transform it into a meaningful story that will have real influence. It will take you through the important aspects of visualising data\, provide you techniques to understand your audience and an ability to formulate data into a well curated story.
URL:https://marketing.com.au/event/data-visualisation-storytelling-masterclass/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Queensland
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200221
DTEND;VALUE=DATE:20200222
DTSTAMP:20260415T105447
CREATED:20200105T101821Z
LAST-MODIFIED:20200722T233742Z
UID:14741-1582243200-1582329599@marketing.com.au
SUMMARY:Create a LinkedIn Content Strategy (and the content to go with it) in 1 day
DESCRIPTION:In 1 day I will work with you step-by-step to create your LinkedIn content marketing strategy and the content that goes with it. \nIf you want to use LinkedIn to position you as an authority or expert a content driven marketing strategy is key. This workshop will show you exactly what you need to do to create a content marketing strategy that works for you! \nLearn the proven LinkedIn content marketing strategies that are being used in 2020 to grow businesses\, position experts as authorities and achieve sustainable lead generation. \nThis hands-on training is for established\, service-based business. Business who want to have a strategic content campaign to implement in 2020. \nYou do need to have an established LinkedIn profile. If you are unsure please email me at kylie@kyliechown.com.au to arrange a time to discuss. \n“80% of social media leads come from LinkedIn. Despite this many business are missing out because they don’t know how. They are overwhelmed. They don’t know where to begin.” \nAt the Masterclass I will be teaching you: \n\nHow to create a content marketing schedule that positions you as an authority on LinkedIn.\nThe 5 content types and the formula for writing each of these content pieces.\nThe untapped power content strategies that save time and improve quality.\nThe best part is at the end of the hands-on workshop\, your content marketing schedule will be ready to go live. You will also have key content pieces ready to use.\n\nIn addition to the one day training you will also receive: \n\nFollow-up Q and A webinar to answer any post training questions you have;\nAccess to our LinkedIn Profile Launch Program which is additional online training.
URL:https://marketing.com.au/event/linkedin-content-one-day/
LOCATION:Queensland Multicultural Centre\, 102 Main Street\, Kangaroo Point\, QLD\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Queensland
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200219T080000
DTEND;TZID=Australia/Melbourne:20200219T110000
DTSTAMP:20260415T105447
CREATED:20200105T101517Z
LAST-MODIFIED:20200222T051655Z
UID:14737-1582099200-1582110000@marketing.com.au
SUMMARY:Digital Marketing Workshop in Brisbane
DESCRIPTION:Our Digital Marketing Workshop in Brisbane is a 2.5 hour event will give you a fantastic overview of digital marketing for business.  \nYou will discover how digital marketing can work for your business\, how to promote your business using strategies such as search engine optimisation (SEO)\, Google Ads\, blogging\, content marketing\, social media marketing and more. \nWe will go over…\n\nSEO (Search Engine Optimisation) – What it is and why it is essential.\nBest practices for SEO monitoring.\nHow to work out what KeyWords are right for you.\nLink Building and how to do it.\nGoogle Ads\, ad rank\, quality score and more\n\nContent Marketing\n\nWhat is content marketing and why it’s valuable.\nHow to get more leads or sales with a well planned out content marketing funnel.\nHow to do your own marketing funnel.\nEmail marketing done efficiently\n\nSocial Media Marketing\n\nWhy social media is important for your business.\nWhat to consider with audience targeting.\nTypes of Facebook ads we find work best.\nHow to systemise your social media efforts.\nHow to Know which platform is best for your business.\n\nAnd more….\n\n\nHow to improve your website and conversions.\nRetargeting.\nInbound marketing.\nUseful tools to make marketing easier.\nAnd will also go through your goals at the start to make sure you get what you need from the session.
URL:https://marketing.com.au/event/digital-marketing-workshop-in-brisbane/
LOCATION:The Hub\, 200 Adelaide Street\, Brisbane City\, QLD\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Queensland
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200203T090000
DTEND;TZID=Australia/Melbourne:20200203T130000
DTSTAMP:20260415T105447
CREATED:20200122T230813Z
LAST-MODIFIED:20200222T051724Z
UID:14802-1580720400-1580734800@marketing.com.au
SUMMARY:Google Ads Fundamentals Training
DESCRIPTION:Google Ads is kind of like skipping the queue at an amusement park. People are most likely already looking for you on search\, and Google Ads will get you right to the top of results. \nInterested? Here’s the catch – for your ads to be effective\, you have to show up in front of a relevant audience\, at a relevant time. This is where this workshop comes in. \nGordon Digital is a Google partner agency and over the years we’ve helped numerous small businesses grow with Google. In this training\, we get straight to the point and give you the fundamental skills to build a successful campaign. \nThis workshop gives you the skills required to operate the Google Ads platform. With attendance limited to 6 people only\, it’s an intimate learning environment to give you the best results. \nMorning tea and coffee included but remember to bring a laptop! \nWhat we’ll cover and do on the day: \n\nGoogle Ads terminology\nKeyword research\nCampaign optimisation techniques\nPersuasive copywriting techniques\nBuilding a Google Ads campaign\nQ&A Session\nCampaign build checklist to take home\n\nYour workshop host:\nNgawai Mason is the Google Ads strategist here at Gordon Digital. She has a knack for strategy and reading data\, not to mention the ability to break down complex information in a way that’s easy to understand. Wondering how to create ad campaigns convert? Ngawai’s your gal.
URL:https://marketing.com.au/event/google-ads-fundamentals-training/
LOCATION:Gordon Digital Studio\, 2b/643 Wynnum Road\, Morningside\, QLD\, 4170\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Queensland
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200122T070000
DTEND;TZID=Australia/Melbourne:20200122T083000
DTSTAMP:20260415T105447
CREATED:20191228T054952Z
LAST-MODIFIED:20200222T051725Z
UID:14652-1579676400-1579681800@marketing.com.au
SUMMARY:Developing your 2020 Content Calendar - NetSquared Brisbane
DESCRIPTION:We will be holding a very hands-on morning on developing your content calendar for the new year. Bring along anything you’re working on for 2020 for show and tell! \nCome along to NetSquared Brisbane in partnership with Digital For Good. The International Meetup for charities and nonprofits wanting to use #tech4good #digitalforgood
URL:https://marketing.com.au/event/developing-your-2020-content-calendar-netsquared-brisbane/
LOCATION:Merivale\, QLD\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Queensland
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200115T090000
DTEND;TZID=Australia/Melbourne:20200115T123000
DTSTAMP:20260415T105447
CREATED:20191228T054408Z
LAST-MODIFIED:20200222T051738Z
UID:14649-1579078800-1579091400@marketing.com.au
SUMMARY:Digital Marketing Workshop
DESCRIPTION:Are you sick of digital marketing overwhelming you? You are not alone! Most business owners admit they know they need digital marketing but have no idea where to start or what to do. What they produce never seems quite right and it is incredibly time-consuming. \nIts time to change that! 2020 is a brand new decade and its time to take your business to the heights you know you can take it to! Come along to a small mastermind group where you will learn how to make digital marketing easier and more manageable. I will give you the mindset\, the tips\, tricks and tools to make sure you get a great start to the rockin 20s! \nOnce you have some brand new knowledge and tools up your sleeve we will mastermind each business to make sure you leave with some actionable items! There is no point in new knowledge unless you take A C T I O N! \nThere will be tea\, coffee\, and light refreshments available as the morning can be quite intensive! The mastermind will be held at my office in Willow Vale in the gorgeous hinterland of the Gold Coast so you can leave all your worries behind and spend some time working on your business! \nBook today as spaces are limited!
URL:https://marketing.com.au/event/digital-marketing-workshop/
LOCATION:Willow Vale\, Queensland\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Queensland
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191002T080000
DTEND;TZID=Australia/Melbourne:20191002T103000
DTSTAMP:20260415T105447
CREATED:20190919T095056Z
LAST-MODIFIED:20191020T054325Z
UID:14196-1570003200-1570012200@marketing.com.au
SUMMARY:Spotlight on Paid Social Media - Brisbane
DESCRIPTION:Social media is a key channel in many marketing plans and it experiences perhaps the highest rate of change of them all. How are you adjusting your social media strategy to accommodate changes across these platforms? \nAt this event\, we explore the latest in social media advertising. You’ll find out how to get the most from your ad budget\, how to best leverage the targeting capabilities of these platforms and what creative is getting the most cut through. \nOur speakers will share how they use paid social media in conjunction with their organic presence and how they decide what content and ad types to use where. Plus\, see what reporting organisations have in place to track and deliver results. \nWhether you are in B2B or B2C\, if social media forms part of your marketing strategy\, make sure you don’t miss this event.
URL:https://marketing.com.au/event/spotlight-on-paid-social-media-brisbane/
LOCATION:The Grove\, 480 Queen Street\, Brisbane\, QLD\, 4000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Queensland,Social Media
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191001T180000
DTEND;TZID=Australia/Melbourne:20191001T200000
DTSTAMP:20260415T105447
CREATED:20190922T035747Z
LAST-MODIFIED:20191020T054325Z
UID:14242-1569952800-1569960000@marketing.com.au
SUMMARY:Strategic Communication Masterclass
DESCRIPTION:Learn how to plan and implement communication initiatives grounded in business thinking that deliver real business results. \n\n\n\n\n\n\n\n\nIn today’s dynamic and challenging communication environment\, it’s more important than ever to plan and implement communication initiatives grounded in business thinking that add greater value to stakeholders and deliver business results. \nIABC Queensland is pleased to present a Strategic Communication Masterclass with Sia Papageorgiou FRSA\, SCMP\, President of IABC Victoria\, which will show you how to define communication needs\, deliver measurable outcomes and build your credibility as a trusted in-demand communication professional. \nThis interactive workshop will show you how to: \n• build alignment between business needs and communication outcomes\, from analysing the business environment to defining need\, segmenting audiences and delivering measurable outcomes \n• develop ROI for your communication efforts \n• drive value for stakeholders in today’s communication environment \n• increase your perceived value within your organisation.
URL:https://marketing.com.au/event/strategic-communication-masterclass/
LOCATION:Paddington Tavern\, 186 Given Terrace\, Paddington\, QLD\, 4000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Queensland
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190903T080000
DTEND;TZID=Australia/Melbourne:20190903T160000
DTSTAMP:20260415T105447
CREATED:20190622T065953Z
LAST-MODIFIED:20201002T053142Z
UID:13770-1567497600-1567526400@marketing.com.au
SUMMARY:Queensland Business Writers Conference
DESCRIPTION:This one-day training event is a great opportunity for people who write content as part of their job to increase their skills and knowledge of best practice. \nWe’re holding the event at the Brisbane Marriott Hotel on Tuesday 3 September 2019. \nThis year\, we’ll discuss how to become indispensable in this DIY world. How do we prove our value to stakeholders and customers when everyone thinks they can do our job? \nIn our training sessions\, we’ll cover:\n~ why plain language has evolved in recent years and how we can evolve with it\n~ how understanding the humans in the communication process can create better content\n~ how to create accessible print and web content that benefits everyone\n~ how to turn #@!*-ty first drafts into well-crafted prose\n~ how even the stodgiest organisation can communicate a compelling story. \nThis year we’re joined by longstanding Channel 7 journalist\, Kim Skubris and conference favourite\, Judy Gregory\, as well as other great speakers. And\, as always\, you’ll get a discount if you bring the team along.
URL:https://marketing.com.au/event/queensland-business-writers-conference/
LOCATION:Brisbane Marriott Hotel\, 515 Queen Street\, Brisbane\, VIC\, 4000\, Australia
CATEGORIES:Content Marketing,Queensland
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190612T090000
DTEND;TZID=Australia/Melbourne:20190612T170000
DTSTAMP:20260415T105447
CREATED:20190401T093602Z
LAST-MODIFIED:20190401T093602Z
UID:13422-1560330000-1560358800@marketing.com.au
SUMMARY:Power BI Fundamentals Masterclass
DESCRIPTION:In order to survive and excel in today’s competitive market\, executives\, senior managers and managers need to make smarter decisions based on better information. The major challenge faced today is being able to decipher what information is correct and why! Too much time is wasted searching\, collecting and sorting data. Using Power BI correctly enables busy executives to invest their most sparse resource\, that is their time\, on analysing the correct information in the right format at the right time. During this masterclass\, we will introduce you to the concepts that you need to know to make effective use of Power BI to combine data from multiple disparate source systems\, cleanse and transform the data\, and enrich the data with appropriate business logic and calculations allowing you to extract valuable insights from your data. We will then teach you how to easily create interactive reports and dashboards from that data\, and finally how you share and manage your reporting content.
URL:https://marketing.com.au/event/power-bi-fundamentals-masterclass/
LOCATION:3/288 Edward St\, Brisbane City QLD 4000\, Australia\, 3/288 Edward St\, Brisbane City\, QLD\, Australia
CATEGORIES:All Event Topics,All Event Types,Brisbane,Queensland
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190605T080000
DTEND;TZID=Australia/Melbourne:20190605T103000
DTSTAMP:20260415T105447
CREATED:20190602T092556Z
LAST-MODIFIED:20190602T092733Z
UID:13726-1559721600-1559730600@marketing.com.au
SUMMARY:Marketing + Finance: How to demonstrate value to the business
DESCRIPTION:As marketers we know that in order to prove our worth\, we need to contribute to shared business goals\, demonstrate value and deliver a meaningful ROI. We also need to work with other areas of the business to get their buy-in and support for our work. \nAt this event\, we focus on the important topic of how marketing and finance can best work together and how you can ensure marketing is viewed as a revenue centre for the business (not a cost centre) and can take credit for marketing’s contribution to the bottom line. \nWith marketing being more measurable and transparent than ever\, it is essential that we communicate our work and our value in terms that are meaningful to others in the organisation. A big part of this is understanding the approach and metrics that the finance team use and ensure we are using the right language. \nRegardless of your role in the marketing team\, this is your chance to understand the numbers and metrics that matter to a business\, see how marketing can best work with internal stakeholders\, including the finance team\, and learn why building an ROI model without finance on your side won’t get the best outcomes.
URL:https://marketing.com.au/event/marketing-finance-how-to-demonstrate-value-to-the-business/
LOCATION:The Grove\, 480 Queen Street\, Brisbane\, QLD\, 4000\, Australia
CATEGORIES:Brisbane,Queensland
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190502T080000
DTEND;TZID=Australia/Melbourne:20190502T103000
DTSTAMP:20260415T105447
CREATED:20190401T093020Z
LAST-MODIFIED:20190401T093020Z
UID:13420-1556784000-1556793000@marketing.com.au
SUMMARY:Exploring Voice and Audio Marketing - Brisbane
DESCRIPTION:Your customers are listening\, but can they hear YOU? \nAs marketers\, it’s part of our job to be where our customers are. At this event\, we’ll explore the current landscape of voice and audio and uncover where the opportunities lie. \nWith predictions that up to 50% of searches by 2020 will be voice and with 3.5 million podcast listeners in Australians\, we’ll look at where consumer attention is focusing and what you need to do to be heard. \nOur speakers will cover: \n\n\n\nHow voice search is being used and what’s ahead\nWhat you need to do to optimise for voice search now\nHow brands are using audio content to reach their customers\nHow you can still capture a first mover advantage\n\n\n\nDon’t miss this chance to gain some insights and knowledge from marketing leaders to inspire your voice and audio experiences!
URL:https://marketing.com.au/event/exploring-voice-and-audio-marketing-brisbane/
LOCATION:The Grove\, 480 Queen Street\, Brisbane\, QLD\, 4000\, Australia
CATEGORIES:All Event Topics,All Event Types,Queensland
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190405T080000
DTEND;TZID=Australia/Melbourne:20190406T163000
DTSTAMP:20260415T105447
CREATED:20181225T091739Z
LAST-MODIFIED:20190310T093047Z
UID:12902-1554451200-1554568200@marketing.com.au
SUMMARY:EdTechTeam Gold Coast Summit
DESCRIPTION:This is a redesigned EdTechTeam Summit focusing on the whole teacher—the individual that you bring to the classroom every day. \nWe are launching a series of exciting new Summits for 2019! ​\nWe’d love to have you join us for these two epic days of learning about engaging your students and improving learning outcomes using the best digital technologies available! \nWhat makes a Create Summit different? \n\nNetworking Afternoon – Make new friends\, share ideas and build connections.\nMorning Maker’s Kitchen – Get creative and join us for a fun hands on maker experience on day 2.\nNew updates to all your favourite tools from Google\, Apple\, Adobe\, Microsoft and more! Things are always changing\, so this is a great way to keep up!\nNew keynote and workshop sessions – Discover a wide range of applications for beginner and experienced user\nExtended session times to allow you to go deeper and learn more in every workshop\nWide range of workshop topics: STEM\, Coding\, Literacy and Numeracy\, Digital Citizenship\, Assistive Technology\, Multimedia production\, and so much more!
URL:https://marketing.com.au/event/edtechteam-gold-coast-summit/
LOCATION:King’s Christian College\, 68 Gernvale Road\, Reedy Creek\, Queensland\, 4227\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Queensland
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