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DTSTART;TZID=Australia/Melbourne:20191001T180000
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SUMMARY:Strategic Communication Masterclass
DESCRIPTION:Learn how to plan and implement communication initiatives grounded in business thinking that deliver real business results. \n\n\n\n\n\n\n\n\nIn today’s dynamic and challenging communication environment\, it’s more important than ever to plan and implement communication initiatives grounded in business thinking that add greater value to stakeholders and deliver business results. \nIABC Queensland is pleased to present a Strategic Communication Masterclass with Sia Papageorgiou FRSA\, SCMP\, President of IABC Victoria\, which will show you how to define communication needs\, deliver measurable outcomes and build your credibility as a trusted in-demand communication professional. \nThis interactive workshop will show you how to: \n• build alignment between business needs and communication outcomes\, from analysing the business environment to defining need\, segmenting audiences and delivering measurable outcomes \n• develop ROI for your communication efforts \n• drive value for stakeholders in today’s communication environment \n• increase your perceived value within your organisation.
URL:https://marketing.com.au/event/strategic-communication-masterclass/
LOCATION:Paddington Tavern\, 186 Given Terrace\, Paddington\, QLD\, 4000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Queensland
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DTSTART;TZID=Australia/Melbourne:20191002T080000
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SUMMARY:Spotlight on Paid Social Media - Brisbane
DESCRIPTION:Social media is a key channel in many marketing plans and it experiences perhaps the highest rate of change of them all. How are you adjusting your social media strategy to accommodate changes across these platforms? \nAt this event\, we explore the latest in social media advertising. You’ll find out how to get the most from your ad budget\, how to best leverage the targeting capabilities of these platforms and what creative is getting the most cut through. \nOur speakers will share how they use paid social media in conjunction with their organic presence and how they decide what content and ad types to use where. Plus\, see what reporting organisations have in place to track and deliver results. \nWhether you are in B2B or B2C\, if social media forms part of your marketing strategy\, make sure you don’t miss this event.
URL:https://marketing.com.au/event/spotlight-on-paid-social-media-brisbane/
LOCATION:The Grove\, 480 Queen Street\, Brisbane\, QLD\, 4000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Queensland,Social Media
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
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