BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Marketing.com.au - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://marketing.com.au
X-WR-CALDESC:Events for Marketing.com.au
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Australia/Melbourne
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20180331T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20181006T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20190406T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20191005T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20200404T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20201003T160000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190507T180000
DTEND;TZID=Australia/Melbourne:20190507T200000
DTSTAMP:20260421T100548
CREATED:20190414T012048Z
LAST-MODIFIED:20190425T113130Z
UID:13513-1557252000-1557259200@marketing.com.au
SUMMARY:Sunset Marketing: Rebuilding Trust in Australia's Banks
DESCRIPTION:Trust in our banking and financial institutions is low in the wake of the Banking Royal Commission. \nHow can marketing help to restore trust in these organisations? What new marketing strategies and tactics can be developed that will appeal to a wary and cynical audience. \nThe AMI NSW Sunset Marketing event will feature a panel of experts to discuss the options available to banks and other financial institutions. They bring unique perspectives based on personal and industry experience. \n  \n\n\n\n\nPanel\n\n\n\n\n\n\n\n\nLynda Cavalera\nGlobal Marketing – Associate Director Brand\, Segments & Campaigns\nAMI Board Directors Chair\nRMIT University \nA senior marketing and sales executive and accomplished leader with more than 25 years’ experience across numerous industries\, including financial services\, banking\, retail\, Government\, education and NFPs\, Lynda has demonstrated strong strategic experience and commercial acumen\, and a distinctive capability to synthesise research\, data and insights to develop compelling brands\, strategy and value propositions that create impact and sustainable value for the customer\, organisation\,\nand broader stakeholders. \n\n\n\n\n\n\n\n\nMike Daniels\nFounder\nThe Behavioural Architects \nStrategist and researcher who combines analytical rigour and imaginative flair to develop behaviour changing ideas.\nSpecialties: Brand strategy and identity\, advertising strategy and evaluation\, creative development\, qualitative research\, innovation\, facilitation and training. \n\n\n\n\n\n\n\n\nPatrick  Southam\nPartner\nReputation Edge \nPatrick is a Partner and Co-founder of PR agency Reputation Edge which specialises in reputation management\, investor relations and media management.\nPatrick began his career as a business journalist and has worked in senior corporate communications roles at NAB\, Commonwealth Bank\, ING\, Visa\, BHP\, Royal Philips and Optus. He has also served in the Royal Australian Navy as a Lieutenant specialising in public affairs and media management. He advises clients on corporate positioning and advocacy\, issues and crisis management\, investor relations\, stakeholder and reputation management\, and media strategy.\nPatrick holds a Degree in journalism and politics\, a Master’s Degree in Communication Management (UTS) and postgraduate qualifications in management from the Macquarie Graduate School of Management.
URL:https://marketing.com.au/event/sunset-marketing-rebuilding-trust-in-australias-banks/
CATEGORIES:Public Relations,Workshop
END:VEVENT
END:VCALENDAR