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DTSTART;VALUE=DATE:20260113
DTEND;VALUE=DATE:20260114
DTSTAMP:20260422T035954
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UID:27220-1768262400-1768348799@marketing.com.au
SUMMARY:Attracting More Clients: The New SEO and AI Search
DESCRIPTION:AI is rewriting Google’s rules\, and many sites are already losing up to 40% of their traffic. Is your website ready to adapt to the New Google and AI Search? \nThis workshop is looking at three aspects of the new search environment: \n1. Google has changed. Are you using all Google options? \nGoogle has changed from Search Engine to Answer Engine. As a result\, the number of zero-click results is rising fast in Australia. We will discuss how to adapt your website so it will appear in the new Google in a way that people will click through to your website. \n2. Using AI for your SEO \nUsing tools such as ChatGPT can significantly enhance SEO efforts; however\, for both Google and AI-driven searches\, they must be applied correctly. Improper use can negatively impact – and potentially severely diminish – your website’s traffic. We will go over the different ways to use AI for SEO\, and discuss the most efficient ways to use it. \n3. Search Optimisation for AI Searches \nAs we will see during the workshop\, searches done with AI are entirely different than searches done with Google. This also means that they are looking at different content on your website. We will look at the difference AI is bringing to internet searching and how to optimise your website to use this to your advantage. \nBy the end of the workshop\, you’ll have the know-how to start adapting your website for the new AI-driven search landscape.
URL:https://marketing.com.au/event/attracting-more-clients-the-new-seo-and-ai-search/
LOCATION:Boddington\, NSW
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Perth,SEO
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DTSTART;VALUE=DATE:20260121
DTEND;VALUE=DATE:20260122
DTSTAMP:20260422T035954
CREATED:20251231T000310Z
LAST-MODIFIED:20251231T073705Z
UID:27226-1768953600-1769039999@marketing.com.au
SUMMARY:Creating Engaging Video Content
DESCRIPTION:Video is one of the most effective ways to engage your target audience and create brand awareness. In this workshop\, you will learn the fundamentals of creating engaging video content from techniques to enhance your storytelling through visuals to user friendly video editing tools. This workshop is specifically tailored to beginners\, providing a step by step guide to the entire video creation process. \nIn this workshop\, you’ll use the following programs:\n\nCanva\nCapCut\nTikTok\nInstagram\nVeed\n\nYou will need to bring your:\n\nSmartphone\nLaptop or desktop computer\n\nThis topic covers:\n\nSimple techniques for enhanced storytelling through visuals\nStep by step video editing workflow to guide you through conceptualising and producing content\nVarious user friendly video editing tools\nVideo content techniques to use across different channels.\n\nThis session is for businesses looking to create social media videos to showcase their brand.
URL:https://marketing.com.au/event/creating-engaging-video-content/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Perth,Social Media,Video
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