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DTSTART;TZID=Australia/Melbourne:20241015T080000
DTEND;TZID=Australia/Melbourne:20241015T170000
DTSTAMP:20260421T083920
CREATED:20240820T215519Z
LAST-MODIFIED:20241006T014558Z
UID:26501-1728979200-1729011600@marketing.com.au
SUMMARY:Career Guidance: Build Your Brand\, Land Your Role!
DESCRIPTION:While the fundamentals of finding a job remain the same\, the way you market yourself and how we as recruiters discover you has changed. Join Lizzie Quinn & Sophie Kelly as they share practical advice on how to stand out from the crowd when looking to land your next role. \nWe’ll look at this through the lens of a recruitment professional so that you understand what we want to see to set you apart from the competition\, how you can best demonstrate your skills and experience and how to effectively communicate these during an interview. \nTopics covered: \n\nCV Writing\nCover letter tips\nLinkedIn branding & personal branding\nFinding and applying for roles\nInterviewing techniques\n\nWhat you will learn: \n\nHow to market yourself so that hiring managers and recruiters can find you\nHow to communicate your experience and skills effectively on paper and in interviews
URL:https://marketing.com.au/event/career-guidance-build-your-brand-land-your-role/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241013
DTEND;VALUE=DATE:20241015
DTSTAMP:20260421T083920
CREATED:20240820T120108Z
LAST-MODIFIED:20241006T014558Z
UID:26495-1728777600-1728950399@marketing.com.au
SUMMARY:SMX Next: Actionable training for search marketers
DESCRIPTION:Search marketing is ever-changing. Algorithm updates and SERP feature changes are making organic search harder. Generative AI is shaking up all aspects of the industry (and beyond). Not to mention the upheaval that’s come by transitioning to Google Analytics 4. It’s… a lot. \nProgrammed by the Search Engine Land experts\, the entire program — featuring exclusive keynotes\, tactic-rich sessions\, and insightful live Q&A (Overtime!) — is designed to help you make sense of these and more changes\, so you can continue to create successful\, future-forward strategies and campaigns that deliver ROI. \n\n\n\n\n\n\n\n\nAt SMX Next\, you’ll learn fresh insights\, emerging opportunities\, and actionable tactics to tackle the challenges of today head-on… and prepare for what’s coming next. \nFor nearly two decades\, 150\,000+ marketers from around the planet have trusted SMX to deliver actionable\, brand-safe tactics that generate quality traffic\, leads\, conversions\, and sales. Now\, it’s your turn.
URL:https://marketing.com.au/event/smx-next-actionable-training-for-search-marketers/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241003
DTEND;VALUE=DATE:20241004
DTSTAMP:20260421T083920
CREATED:20240602T035443Z
LAST-MODIFIED:20241006T014558Z
UID:26373-1727913600-1727999999@marketing.com.au
SUMMARY:Paid Channel Strategies
DESCRIPTION:This workshop is designed for marketers/team leaders\, digital marketers and eCommerce specialists who are looking to understand how to set a holistic digital strategy for their channels that works for their budget\, team\, and overarching business goals. \nCreating a digital strategy can be daunting and challenging without the knowledge of wider business goals\, the metrics that define success and how channels work together holistically to drive growth. \nThis workshop helps participants to build a holistic digital marketing strategy from the ground up\, starting with setting the expectations of the wider business on what success looks like for each channel\, followed by showing participants how channels work together and how to identify the value they each bring\, particularly when some key stakeholders look solely at numbers and conversions. \nIt guides participants to set a strategy using data unique to their customer and product offering\, offers a take home marketing budget template for participants to utilize in their workplace\, as well as some strategies to implement across paid social\, paid search\, SEO\, and content.
URL:https://marketing.com.au/event/paid-channel-strategies-2/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Online,PPC
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240929
DTEND;VALUE=DATE:20240930
DTSTAMP:20260421T083920
CREATED:20240820T112658Z
LAST-MODIFIED:20241006T014559Z
UID:26483-1727568000-1727654399@marketing.com.au
SUMMARY:Social Media Best Practices in 2024
DESCRIPTION:This workshop is focused around the current state of social media marketing as it sits heading into 2024. It involves a discussion and collaboration around social media strategy and design. \nWith a strong intention on providing clarity on the metrics that businesses should focus on when developing a social media strategy for net business impact\, this workshop will cover strategies incorporating industry best practice to increase brand engagement\, internal resource allocation\, risk management\, campaign build\, messenger strategy\, lead generation and funnel build strategy and social to EDM campaign methodology. \nIt will provide insight into current engagement trends on each platform\, and how to evolve with the massive changes we are experiencing in the marketing and technology landscape today. \nKey learnings \n\nExplore the fundamental changes occurring on Facebook/Instagram/Linkedin and understand how to adapt\nWhat are the most important performance metrics to accurately measure and determine value for businesses in the long term ?\nWhat is the critical marketing formula for successful social media campaigns in 2024 ?\nWhat are the current industry benchmarks for social media best practice?\nHow to tackle B2B vs B2C marketing strategy on social media ?\nDevelop an understanding of the current landscape of social media and learn data-driven strategies to drive the most significant growth and impact
URL:https://marketing.com.au/event/social-media-best-practices-in-2024-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240922
DTEND;VALUE=DATE:20240923
DTSTAMP:20260421T083920
CREATED:20240820T112542Z
LAST-MODIFIED:20241006T014559Z
UID:26481-1726963200-1727049599@marketing.com.au
SUMMARY:Unlock the Full Potential of Your Research Dollars: Master the Art of Writing a Successful Brief
DESCRIPTION:Join us for an exclusive webinar hosted by Derek Jones\, Research Society Fellow\, and seasoned agency practitioner to discover the secrets to writing a successful research brief and unleash the full potential of your research dollars. \nDon’t miss this opportunity to gain invaluable knowledge from our seasoned experts and transform the way you approach market research. By mastering the art of writing a successful brief\, you’ll save time\, money\, and resources while achieving extraordinary results. \nRegister now for our webinar on “Getting the Most Out of Your Research Dollars: Writing a Successful Brief” and take your research game to the next level! \nWhat you’ll learn \n\n\nThe critical importance of a well-crafted research brief in obtaining valuable insights.\n\n\nStep-by-step guidance on creating compelling research briefs.\n\n\nStrategies to capture all essential information and align research objectives with business goals.\n\n\nBest practices for structuring your research brief to ensure nothing is overlooked.\n\n\nMethodological considerations and challenges to address for successful execution.\n\n\nMaximizing your research budget and optimizing timelines for efficient outcomes.
URL:https://marketing.com.au/event/unlock-the-full-potential-of-your-research-dollars-master-the-art-of-writing-a-successful-brief-2/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240916
DTEND;VALUE=DATE:20240919
DTSTAMP:20260421T083920
CREATED:20240630T040739Z
LAST-MODIFIED:20241006T014559Z
UID:26441-1726444800-1726703999@marketing.com.au
SUMMARY:2024 ANA Measurement & Analytics Conference
DESCRIPTION:The 2024 ANA Measurement & Analytics Conference\, September 16–18 in Chicago\, will focus on the accelerating forces of change in the measurement industry and how marketers are leveraging these changes for better decision making and driving growth. The dynamic speaker lineup features marketers and researchers who are not afraid to think outside the box and deploy new\, advanced tools and solutions to drive their business forward. \nThis three-day event in Chicago will cover a wide range of session topics\, including the impacts of AI on measurement\, the evolving TV landscape\, audience insights\, the latest advances in measuring outcomes and impact\, and much more. \n 
URL:https://marketing.com.au/event/2024-ana-measurement-analytics-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240910
DTEND;VALUE=DATE:20240911
DTSTAMP:20260421T083920
CREATED:20240820T113950Z
LAST-MODIFIED:20241006T014559Z
UID:26487-1725926400-1726012799@marketing.com.au
SUMMARY:AI Marketing Insights: The Basics for Modern Marketers
DESCRIPTION:Are you ready to unlock the power of Artificial Intelligence in your marketing strategies? Join us for a 1-hour webinar where we will explore the impact of AI on today’s marketing landscape. Come and understand how you can utilise AI to improve your marketing efforts and stay ahead of the curve in the competitive world of digital marketing. \nDuring the session\, you will learn: \n–AI in Marketing: Covering what AI is\, its relevance in modern marketing strategies\, and dispelling common myths or fears about AI. \n–Real-Life Case Studies: Showcasing how leading brands effectively use AI to enhance their marketing efforts\, highlighting practical examples and measurable outcomes. \n–Practical Implementation Tips: Providing actionable insights on selecting appropriate AI tools\, integrating them into existing workflows\, and optimising their use to drive results. \nWhether you are a marketer looking to learn more or a business owner eager to leverage AI for your marketing strategies\, this webinar will equip you with the knowledge and tools to enhance your marketing approach. Don’t miss this opportunity to gain valuable insights into the future of marketing with AI. Register today to secure your spot.
URL:https://marketing.com.au/event/ai-marketing-insights-the-basics-for-modern-marketers/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240906
DTEND;VALUE=DATE:20240907
DTSTAMP:20260421T083920
CREATED:20240820T112412Z
LAST-MODIFIED:20241006T014559Z
UID:26479-1725580800-1725667199@marketing.com.au
SUMMARY:Managing your CRM and electronic marketing coms: Navigating the Privacy Act and Spam Act
DESCRIPTION:As the people usually tasked with managing a business’ CRM and promotional communications\, marketing professionals are at the coalface of complying with the Privacy Act 1988 and Spam Act 2003. \nIn a world where major data breaches appear to be an almost weekly occurrence in the news\, and after penalties for non-compliance recently increased to the greater of $50 million\, three times the value of any benefit obtained or 30% of the company’s turnover\, compliance has never been more important.
URL:https://marketing.com.au/event/managing-your-crm-and-electronic-marketing-coms-navigating-the-privacy-act-and-spam-act-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20240905T080000
DTEND;TZID=Australia/Melbourne:20240905T170000
DTSTAMP:20260421T083920
CREATED:20240602T051008Z
LAST-MODIFIED:20241006T014559Z
UID:26398-1725523200-1725555600@marketing.com.au
SUMMARY:Global Content Awards 2024
DESCRIPTION:Global Content Awards\, organised by Don’t Panic Events\, will take place on 17th October in a virtual event. \nThe Global Content Awards celebrate excellence in content marketing from across the globe. \nContent is a crucial element of every business. Whether it’s written\, filmed\, managed\, or edited\, content is the thing that keeps customers interested and coming back for more. So\, if you work with words\, images\, video\, audio\, or social to create content to enhance the customer journey and create business\, a Global Content Award is waiting for you. \nThe Global Content Awards reward agencies\, in-house teams and individuals who are creating innovative\, exceptional content that attracts\, informs\, engages\, and retains audiences. \nThe awards are judged by leading tech industry experts from around the world. Judging is ethical\, transparent\, and fair with all entrants receiving feedback on their submissions.
URL:https://marketing.com.au/event/global-content-awards-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Award,Content Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240904
DTEND;VALUE=DATE:20240905
DTSTAMP:20260421T083920
CREATED:20240820T114251Z
LAST-MODIFIED:20241006T014559Z
UID:26489-1725408000-1725494399@marketing.com.au
SUMMARY:Hands-on Coding Basics: HTML & CSS
DESCRIPTION:You have to crawl before you can run\, and with a coding career\, it’s no different. This is the perfect place to take your first steps. \nIn this free\, 2-hour class\, get hands-on practice applying the basics of HTML and CSS\, and find out if a coding career is right for you. \nYou’ll learn about how programming powers the web\, and what it could look like to have a career in software engineering. Then\, move on to live practice of basic HTML & CSS syntax to drive it all home. Bonus: there will be time at the end for live Q&A with the instructor.
URL:https://marketing.com.au/event/hands-on-coding-basics-html-css/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Apps,Coding,Data,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240903
DTEND;VALUE=DATE:20240904
DTSTAMP:20260421T083920
CREATED:20240820T113634Z
LAST-MODIFIED:20241006T014559Z
UID:26485-1725321600-1725407999@marketing.com.au
SUMMARY:From chaos to clarity: What does it take to be a Project Manager
DESCRIPTION:Project management is vital for the success of any organisation\, providing a structured approach to planning\, executing\, and completing projects efficiently. By enhancing communication among stakeholders\, optimising resource allocation\, and ensuring quality outcomes\, a Project Manager drives improved business performance and competitive advantage. With demand for Project Managers at an all-time high\, many industries\, particularly the tech sector\, are recognising the value of hiring skilled Project Managers to achieve successful outcomes. \nJoin this webinar to uncover the path to a career in Project Management within the tech industry and learn how to develop the essential skills for success.
URL:https://marketing.com.au/event/from-chaos-to-clarity-what-does-it-take-to-be-a-project-manager/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Management,Online,Product
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240828
DTEND;VALUE=DATE:20240829
DTSTAMP:20260421T083920
CREATED:20240820T112002Z
LAST-MODIFIED:20241006T014559Z
UID:26477-1724803200-1724889599@marketing.com.au
SUMMARY:Captivate and Convince: Engage Leaders and Your People in Your CX Journey and Demonstrate ROI
DESCRIPTION:Are you struggling to engage your internal leaders and frontline staff in your customer experience initiatives? Do you find it challenging to prove the ROI of your programs? InMoment’s Senior CX Consultant\, Helene James\, is answering these challenges and more in this upcoming webinar. \nWhat You’ll Learn:\n– Engage Internal Leaders and Frontline Staff: Discover proven strategies to unite your entire team around customer experience initiatives\, inspired by the success stories of our clients.\n– Prove ROI with Confidence: Considerations to demonstrate the tangible impact of your CX programs\, securing buy-in from all levels of your organisation. \nWhy Attend?\nCX leaders face the critical challenge of not only implementing transformative initiatives but also ensuring that every member of their organisation is aligned and invested. This webinar will equip you with the tools to engage and motivate your team\, while showcasing examples of companies that have cracked the code on ROI. \nDon’t miss this opportunity to elevate your CX strategy. Register now and transform your approach to customer experience!
URL:https://marketing.com.au/event/captivate-and-convince-engage-leaders-and-your-people-in-your-cx-journey-and-demonstrate-roi/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240815
DTEND;VALUE=DATE:20240816
DTSTAMP:20260421T083920
CREATED:20240602T040009Z
LAST-MODIFIED:20241006T014600Z
UID:26377-1723680000-1723766399@marketing.com.au
SUMMARY:Masterclass: E-mail Marketing
DESCRIPTION:Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t. \nThe program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session\, share relevant experiences and most importantly\, hone their skills to improve their approach e-mail marketing. \nThe content is suitable for marketers\, event managers\, sales and business development\, and those in creative and design roles. \nThe format is accessible for those in entry level positions through to leadership roles. \nTopics Covered:\nEmail marketing fundamentals\nDeveloping an email marketing strategy\nPlanning email marketing campaigns\nLead generation methods\nBest practices for email marketing\nImprove the deliverability\, open rate and click through rates of emails\nSegmentation and personalisation\nHow to write subject lines that will solicit more opens\nUnderstand how to use data to optimise email performance\nHow and what to A/B test\nEmail marketing regulation
URL:https://marketing.com.au/event/masterclass-e-mail-marketing-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240801
DTEND;VALUE=DATE:20240802
DTSTAMP:20260421T083920
CREATED:20240602T040522Z
LAST-MODIFIED:20241006T014600Z
UID:26381-1722470400-1722556799@marketing.com.au
SUMMARY:Transform services & product development with Design Thinking
DESCRIPTION:Would you like to solve wicked marketing problems?\nAre you keen to be more human centered in your marketing?\nWould you like to ask better questions? \nIf so\, join us for this interactive workshop where you go through a full design thinking cycle and dive into some fun techniques to introduce you to design thinking and explore how it can add tremendous value to your role.Who should attend: \nAnyone who is interested in developing a human centred approach to innovation and problem solving and has had little or no exposure to Design Thinking.Topics Covered \nFull design cycle of empathise\, define\, ideate\, prototype and test\nEmpathy Mapping\nHow to frame a curious question\nIdeation techniques\nLearning Outcomes: \nThe value of engaging with real people to help them ground their design decisions\nThe importance of stepping out of your own shoes\nHow to reframe problems to make them human centred\nThat low-resolution prototypes are useful to learn from (take an iterative approach)\nThe importance of a bias toward action (you can make a lot of progress in a little bit of time if you start doing).\nHow to use empathy maps\nThe importance of not going straight to solution\nCourse experience \nDesign Thinking should really be called Design Doing. A hands-on approach builds people’s creative confidence as participants experience what it’s like to be a human-centred designer. Participants get the feel of a design approach\, gain some shared vocabulary\, and get a taste of each design “mode” (empathise\, define\, ideate\, prototype\, test). \nParticipants will receive: \nA copy of all course content\nAll templates used in the program for empathy mapping and ideation\nAn introduction to design thinking PDF\nWatch\, read and listen library of resources
URL:https://marketing.com.au/event/transform-services-product-development-with-design-thinking/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Design,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240724
DTEND;VALUE=DATE:20240725
DTSTAMP:20260421T083920
CREATED:20240602T040641Z
LAST-MODIFIED:20241006T014600Z
UID:26383-1721779200-1721865599@marketing.com.au
SUMMARY:Mastering LinkedIn Build Connections\, Drive Engagement and Accelerate Your Business
DESCRIPTION:Unlock the potential of LinkedIn with expert guidance from Karen Tisdell\, one of Australia’s leading LinkedIn marketing experts. \nJoin us for an exclusive live workshop where you’ll gain the skills and knowledge needed to elevate both your personal and company profiles on LinkedIn. \nIn this workshop\, Karen will provide a step-by-step approach to mastering LinkedIn marketing. You’ll learn to optimise your profile and company page\, understand LinkedIn’s features\, and uncover hidden opportunities to build a strong presence on the platform. \nWhat you will learn \nOptimising Your Profile: Learn how to create a compelling LinkedIn profile that attracts attention and builds credibility.\nElevating Your Company Page: Strategies for enhancing your company’s LinkedIn presence to effectively showcase its value proposition.\nContent Strategies That Work: Understand how to craft content that resonates with your audience and drives engagement.\nNetworking Effectively: Gain insights into building meaningful connections and expanding your professional network.\nLinkedIn Analytics: Discover how to analyse and interpret your performance to refine your LinkedIn strategy.\nBy the end\, you’ll know how to create a LinkedIn presence that attracts more leads and conversions. You’ll also leave the workshop with more clarity and confidence to implement your LinkedIn strategy effectively. \nWho should attend \nThis workshop is perfect for professionals looking to enhance their personal and company LinkedIn presence\, including marketers\, business owners\, and HR professionals.
URL:https://marketing.com.au/event/mastering-linkedin-build-connections-drive-engagement-and-accelerate-your-business/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,B2B,Communications,Digital Marketing,Management,Market Research,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20240723T080000
DTEND;TZID=Australia/Melbourne:20240723T170000
DTSTAMP:20260421T083920
CREATED:20240602T040916Z
LAST-MODIFIED:20241006T014600Z
UID:26385-1721721600-1721754000@marketing.com.au
SUMMARY:Chat GPT 101 – Fundamentals for Marketers
DESCRIPTION:ChatGPT is now an essential part of Marketing\, offering businesses an opportunity to tap into the enormous potential of generative AI. However\, it’s also a complex\, evolving and sometimes unpredictable platform\, meaning it can feel overwhelming. \nIn this masterclass\, we’ll cover the fundamentals\, including theory\, tips\, tricks\, tasks and tools to get you started\, and introduce you to mindsets and approaches to set you up for ChatGPT success. \nThis course\, which blends insights and knowledge with practical elements and interactive sections\, will leave you with the essentials you need to feel far more confident with ChatGPT and its practical applications in your career. \nWho Should Attend \nMarketers curious about ChatGPT\nThose who have only scratched the surface of ChatGPT\nMarketers who are pressed for time\nMarketers who want to upskill in AI\nPeople who want to harness ChatGPT for content drafting\nBusiness professionals who see ChatGPT’s importance but can’t imagine        what it looks like in their business\nTopics Covered \nGetting started on ChatGPT\nHow it works and how to work with it (Human/AI process)\nUse cases and approaches to ChatGPT’s applications\nBenefits vs Challenges and what to do\nHow to get started and best practises\nContext windows and source materials\nInteracting with ChatGPT to get the best output\nApplying marketing and copywriting principles to ChatGPT’s content\nPriming ChatGPT\nPrompt Engineering\nCreating Customer Personas for continued use\nTones of Voice\nLinked Applications\nUsing ChatGPT to produce content
URL:https://marketing.com.au/event/chat-gpt-101-fundamentals-for-marketers/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20240722T080000
DTEND;TZID=Australia/Melbourne:20240722T170000
DTSTAMP:20260421T083920
CREATED:20240602T052044Z
LAST-MODIFIED:20241006T014600Z
UID:26402-1721635200-1721667600@marketing.com.au
SUMMARY:Marketing 101: Principles of Marketing
DESCRIPTION:A comprehensive and accelerated program designed to immerse you in the fundamentals of marketing in just five days. This intensive course is crafted for individuals eager to grasp the essential principles that underpin successful marketing strategies. This course covers the core marketing fundamentals including the marketing environment\, buyer behaviour\, segmentation\, targeting\, positioning and branding. This course is designed for learners new to marketing.
URL:https://marketing.com.au/event/marketing-101-principles-of-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20240712T080000
DTEND;TZID=Australia/Melbourne:20240712T170000
DTSTAMP:20260421T083920
CREATED:20240602T051927Z
LAST-MODIFIED:20241006T014601Z
UID:26400-1720771200-1720803600@marketing.com.au
SUMMARY:Facebook Marketing Fundamentals
DESCRIPTION:Boost sales\, generate leads\, improve customer service and increase brand awareness on Facebook. Maximise the power of social media with Facebook\, the home of online community building. Entertain and engage Create a Uncover the value of meta business suite\, Facebook shops\, business pages\, groups\, services\, messenger and ads manager\, and more. \nKey Outcomes \n· Creating a Presence \n· Building a Community \n· Content Campaigns \n· Shop & Service Ecommerce Features \n· Meta Business Suite Ads \n· Analytics \nKey Promises \n· Comprehensive Curriculum: Explore the core concepts\, including the marketing environment\, consumer buyer behaviour\, segmentation\, targeting\, positioning\, branding\, and the marketing mix. \n· Practical Insights: Dive into real-world applications through hands-on activities\, practical demonstrations\, and access to a cutting-edge e-learning platform. \n· Expert Guidance: Learn from seasoned professionals with industry experience\, providing invaluable insights and strategies to boost your marketing prowess.
URL:https://marketing.com.au/event/facebook-marketing-fundamentals/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Online,PPC
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240711
DTEND;VALUE=DATE:20240712
DTSTAMP:20260421T083920
CREATED:20240602T041442Z
LAST-MODIFIED:20241006T014601Z
UID:26387-1720656000-1720742399@marketing.com.au
SUMMARY:Fundamentals of Market Research
DESCRIPTION:Welcome to the AMI Fundamentals of Market Research course\, where you will gain a working knowledge in market research techniques\, methods\, and applications. The course covers the different types of market research\, including qualitative\, quantitative\, and ethnographic research\, so you can identify the best method for your needs. \nOver the half day we will guide you through the entire market research process\, from defining research aims and objectives to selecting the right methodology and data collection techniques. You’ll learn how the experts design effective questionnaires\, analyse data\, and identify patterns and insights through quantitative and qualitative analysis and how to effectively communicate research findings through the elements of a research report\, storytelling\, data visualisation techniques\, and tips for giving effective presentations. \nBy the end of this course\, you’ll have a foundation understanding of market research and a working knowledge of the skills required to conduct effective research that informs decision-making in marketing and related fields. \nJoin us and take the first step towards becoming adept in conducting and/or commissioning market research. \nWho should attend \nOverall\, this market research course is designed to be accessible and useful for a wide range of professionals and would particularly suit either those who are starting to undertake market research as part of their current or future careers\, those who are already undertaking some market research and want to build on their skills and those who are commissioning research on behalf of their organisation. \n \nLearning Outcomes: \n\nDevelop a foundational understanding of market research\, including its definition\, types\, and applications in marketing and related fields.\nIdentify the best method for your market research needs by learning about qualitative\, quantitative\, and ethnographic research methods.\nGain a working knowledge of the market research process\, from defining research aims and objectives to selecting appropriate data collection techniques and methods.\nUnderstand what is required to design effective questionnaires\, analyse data\, and identify patterns and insights through quantitative and qualitative analysis.\nLearn how to effectively communicate research findings by understanding the elements of a research report\, storytelling\, data visualisation techniques\, and tips for giving effective presentations.\n\nTopics covered:  \nIntroduction \n\nWhat is Market Research\nThe different types (Qualitative\, Quantitative\, Ethnographic) of research explained.\nUnderstanding the research process (An overview)\nSome typical applications of Market Research\n\nWriting the Brief \n\nWhat lead us to research (background and the need for research)\nWhat are we trying to solve? (The business problem)\nHow to translate a business problem into a research aim (Research objectives)\nThings to consider for the approach. (Methodological considerations)\nWhat are you looking to get out of it? (Deliverables and anticipated outcomes)\nSetting a scope\, budget\, and a timeframe.\n\nResearch Design \n\nWho are we going to speak to in the research (Defining the target group)\nWhat method(s) will we use (Choosing a methodology)\nUnderstanding sources of error and how to mitigate them (Sampling & non sampling error)\n\nQuestion Design \n\nIntroduction to writing a topic guide for qualitative research\nIntroduction to writing a questionnaire for quantitative\n\nData Collection and Analysis \n\nUnderstanding the different ways of collecting data\nQualitative – focus groups\, In depth interviews\, communities\nQuantitative – online\, phone\, face to face\nEthnographic – observations\nAnalysis\nIdentifying patterns\, themes\, and insights from qualitative data\nAn introduction to data processing & analysis for quantitative data\n\nReporting and Presenting Research Findings \n\nHow to build a plan for a Research Report\nFinding your story in the data\nIntroduction to effectively visualisation your data\nTips on conducting an effective research presentation
URL:https://marketing.com.au/event/fundamentals-of-market-research/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Market Research,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240704
DTEND;VALUE=DATE:20240705
DTSTAMP:20260421T083920
CREATED:20240602T041619Z
LAST-MODIFIED:20241006T014601Z
UID:26389-1720051200-1720137599@marketing.com.au
SUMMARY:SEO Masterclass
DESCRIPTION:This masterclass is based on over 25 years of search engine research and successful SEO for clients. \nTopics Covered \n\n\nHow to use AI such as ChatGPT To Supercharge Your SEO  – New Section!\n\nCase Studies: Websites That Have Run Successful SEO Campaigns\nCompetitor Analysis – Marketers will absolutely love this\nTools of the Trade – We will show you how you can use tools to gain valuable insights\nLIVE Website Clinic – Practical Demo using SEO Tools to Audit a Website\nWhat spam tactics must be avoided to prevent loss of revenue\nQ&A time to ensure the material is understood.\n\nWho Should Attend \nAny company\, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course. \nKey Learnings \n\nHow Google Works\nWhat factors cause a website to rank in organic search results (The 3 Main Pillars)\nOn-Page SEO (Meta tags\, Content)\nTechnical SEO (Site Architecture & Performance\nOff-Page SEO (Content Marketing & Digital PR)\nSPAM – What not to do\n\nNew Section:  How to use AI such as ChatGPT To Supercharge Your SEO \n\nWhat is Google’s stance on AI Content?\nAI Use Cases – Using AI\, ChatGPT for Content Creation – text\, images\, code\nSEO hacks using AI ChatGPT\nContent Marketing\nPrompt Engineering
URL:https://marketing.com.au/event/seo-masterclass-2/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240624
DTEND;VALUE=DATE:20240626
DTSTAMP:20260421T083920
CREATED:20240114T080843Z
LAST-MODIFIED:20241006T014601Z
UID:26136-1719187200-1719359999@marketing.com.au
SUMMARY:CX Summit EMEA
DESCRIPTION:The future is upon us. The fusion of humans and AI will revolutionise how customers and businesses interact. The traditional customer lifecycle no longer holds true — it has collapsed into a set of boundless experiences. In this world of perpetual customer relationships moving at the speed of digital – empathy\, trust\, and emotion are essential. Only leaders who can integrate CX\, digital\, and marketing to harness the power of human + AI will create differentiated value in the eyes of customers.
URL:https://marketing.com.au/event/cx-summit-emea/
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online,UX,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240612
DTEND;VALUE=DATE:20240613
DTSTAMP:20260421T083920
CREATED:20240309T060230Z
LAST-MODIFIED:20241006T014601Z
UID:26299-1718150400-1718236799@marketing.com.au
SUMMARY:How to Change Careers and Earn Your Worth
DESCRIPTION:Changing careers is no easy feat! You have to reinvent yourself and your value\, as well as figuring out what you actually want to do. \nWhat’s the right path? \nWhat do you need to do to get there? \nAnd will you be able to make a decent salary from it? \nChanging careers is an internal game. It’s all about starting with you – what you want from your career and life. \nWhen you approach it with confidence and authenticity\, the sky’s the limit and the change – smooth as silk. \nJoin Change Leadership and Confidence expert\, Lata Hamilton\, as she shares her top tips for changing careers easily\, simply and profitably. \nThis session will have a live Q&A component so you can ask all your curly questions to our curly-haired expert. \n\n\n\nTakeaways\n\n\nThe challenge with career change\n\n5-step formula to successfully change careers \n\n\nImportance of building confidence to achieve your dreams
URL:https://marketing.com.au/event/how-to-change-careers-and-earn-your-worth/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240605
DTEND;VALUE=DATE:20240606
DTSTAMP:20260421T083920
CREATED:20240309T061439Z
LAST-MODIFIED:20241006T014601Z
UID:26313-1717545600-1717631999@marketing.com.au
SUMMARY:Stakeholder Management
DESCRIPTION:Doug Kessler (Velocity Partners UK) nailed it in his summary of one of the key challenges for marketers – managing stakeholders. So\, we thought we better provide a workshop that takes you through the both the theory of stakeholder management and the practicalities of identifying which stakeholders are important and then developing a road map in managing them. \nAn interactive workshop looking at both internal and external stakeholders as well reviewing cultural considerations. Plus\, you will hear from some of New Zealand’s leading marketers on ‘traps for young players’ in stakeholder management and how they approach this critical part of implementing marketing strategy. \nWho Should Attend \nAll marketers who want to manage their stakeholders in a more efficient manner. \nTopics Covered \n\nKey theories of stakeholder management\nWhy Mendalow’s matrix is a key tool in your stakeholder toolbox\nIdentify who some of marketers’ typical stakeholders are and which are the most important\n\nLearning Outcomes \n\nUnderstand who your various stakeholders are and why they are important\nUnderstand how to sell your marketing strategy and receive minimal change\nHow to develop your own stakeholders’ management plan for your various projects\n\nCourse Experience \nA live session will be held each Thursday for 90 minutes over 4 weeks. \nThe facilitator will present that week’s topic live online with other participants. There will also be activities and resources to support your learning. \n 
URL:https://marketing.com.au/event/stakeholder-management/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240605
DTEND;VALUE=DATE:20240606
DTSTAMP:20260421T083920
CREATED:20240115T024406Z
LAST-MODIFIED:20241006T014601Z
UID:26164-1717545600-1717631999@marketing.com.au
SUMMARY:Improve your ROI with Predictive Marketing
DESCRIPTION:Even though marketers have more data than ever\, the c-suite and board still question the value of our programs. This webinar gives you a systematic approach to consistently predict and supercharge the performance of your entire marketing organisation by retooling your existing data\, activities\, and teams. With that\, you’ll be able to ‘speak c-suite’\, and never be lost in an ROI conversation again. \nTopics covered \n\nIdentifying your north star: the metric that best predicts your growth\nBuilding your qualitative model: which levers drive your north star?\nMapping existing data to your qualitative model\nModelling funnels vs loops\nBeyond business as usual: developing your marketing idea backlog\nBuilding your quantitative model: top down vs bottom up forecasts\nDeveloping and implementing actionable insights every week.
URL:https://marketing.com.au/event/improve-your-roi-with-predictive-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240604
DTEND;VALUE=DATE:20240605
DTSTAMP:20260421T083920
CREATED:20240421T044645Z
LAST-MODIFIED:20241006T014601Z
UID:26340-1717459200-1717545599@marketing.com.au
SUMMARY:Product Management Fundamentals
DESCRIPTION:In this seven-hour workshop\, you’ll learn the fundamentals of product management and get practice with the skills and methods that product managers use daily. \nWe’ll start by defining product management and looking at possible career paths within the field — there are a lot of different ways you could go. \nFrom there\, you’ll learn about the actual work a product manager does — things like identifying problems and crafting problem statements\, affinity mapping to summarize customer feedback\, introducing that feedback into product development\, and determining market fit. \nBy the end of this workshop\, you’ll have the tools under your belt to effectively apply some basic product management strategies\, and a foundational knowledge of product management to keep building on.
URL:https://marketing.com.au/event/product-management-fundamentals/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Management,Market Research,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240603
DTEND;VALUE=DATE:20240604
DTSTAMP:20260421T083920
CREATED:20240114T083454Z
LAST-MODIFIED:20241006T014601Z
UID:26145-1717372800-1717459199@marketing.com.au
SUMMARY:MozCon 2024
DESCRIPTION:Marketers of all stripes are invited as we come together to look to the future of Digital Marketing\, learn from industry experts\, and network with peers for a truly unforgettable two-day experience. \nFrom ChatGPT\, E-E-A-T and TikTok to the latest ranking factors and algo updates\, MozCon’s speakers cover the hottest and latest topics in the rapidly changing world of SEO and Content Marketing.
URL:https://marketing.com.au/event/mozcon-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240518
DTEND;VALUE=DATE:20240520
DTSTAMP:20260421T083920
CREATED:20240309T053756Z
LAST-MODIFIED:20240610T103841Z
UID:26275-1715990400-1716163199@marketing.com.au
SUMMARY:5th International Conference on Natural Language Computing and AI (NLCAI 2024)
DESCRIPTION:5th International Conference on Natural Language Computing and AI (NLCAI 2024) will provide an excellent international forum for sharing knowledge and results in theory\, methodology and applications of Natural Language Computing\, and AI. The Conference looks for significant contributions to all major fields of the Natural Language processing and machine learning in theoretical and practical aspects. \nAuthors are solicited to contribute to the conference by submitting articles that illustrate research results\, projects\, surveying works and industrial experiences that describe significant advances in the areas of Natural Language Computing and AI. \nTopics of interest include\, but are not limited to\, the following: \n• Artificial Intelligence\, Deep Learning\n• Big Data and Data Mining\n• Chunking/Shallow Parsing\n• Dialog Systems\n• Discourse\n• Information Extraction / Retrieval\n• Lexical Semantics\n• Linguistic Resources\n• Machine Learning for NLP\n• Machine Translation\, Cross lingual and Multilingual applications\n• Natural Language Processing\n• Ontology\n• Paraphrasing/Entailment/Generation\n• Phonology\,Morpholog\n• POS Tagging\n• Question Answering\n• Semantic Processing\n• Social Media and Social Network Analysis\n• Spoken Language Processing Speech Generation and Recognition\n• Statistical and Knowledge based Methods\n• Text Mining \nPaper Submission \nAuthors are invited to submit papers through the conference Submission System. Submissions must be original and should not have been published previously or be under consideration for publication while being evaluated for this conference. The proceedings of the conference will be published by Computer Science Conference Proceedings in Computer Science & Information Technology (CS & IT) series (Confirmed). \nSelected papers from NLCAI 2024\, after further revisions\, will be published in the special issues of the following journals\n• International Journal on Natural Language Computing (IJNLC)\n• International Journal of Web & Semantic Technology (IJWesT) – IS Indexed\n• Machine Learning and Applications: An International Journal (MLAIJ)\n• International Journal of Computer Science & Information Technology (IJCSIT) – INSPEC\, WJCI Indexed\n• International Journal of Artificial Intelligence & Applications (IJAIA)
URL:https://marketing.com.au/event/5th-international-conference-on-natural-language-computing-and-ai-nlcai-2024/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240515
DTEND;VALUE=DATE:20240517
DTSTAMP:20260421T083920
CREATED:20231008T051409Z
LAST-MODIFIED:20240610T103842Z
UID:26032-1715731200-1715903999@marketing.com.au
SUMMARY:Social Media Strategies Summit - Public Agencies & Government 2024
DESCRIPTION:Two jam-packed days tailored to your role in public service. Don’t miss this government social media conference!\n\nWe bring over 10 years of experience in social media education. That means you can count on a vetted\, specially curated series of sessions and seasoned\, experienced speakers to tackle topics that have the biggest impact on your agency or office’s social media strategy. \n\n\n\n\n\nShare experiences and learn new social media strategies with your government and public agency colleagues from around the globe — virtually! \n\n\n\n\n\n\nNetwork with government employee peers from across the country. SMSsummit is your best resource for fresh social media ideas and community building strategies. \n\n\n\n\n\n\nGet all your social media questions answered through speaker Q&A\, live chat\, and discussions with other attendees. \n\n\n\n\n\n\nBe your team’s social media champion! We’ll help you build the foundations of a sustainable social media policy that help you serve your community best. \n\n\n\n\n\n\nLearn strategies for tackling issues most important to government agencies\, including social media and crisis communications\, improving agency reputation\, and building community relationships. \n\n\n\n\n\n\nAssess and audit your current social media initiatives. Learn how to humanize your agency and build public trust in an era when transparency and authenticity is more important than ever.
URL:https://marketing.com.au/event/social-media-strategies-summit-public-agencies-government-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240502
DTEND;VALUE=DATE:20240503
DTSTAMP:20260421T083920
CREATED:20240309T060712Z
LAST-MODIFIED:20240610T103843Z
UID:26303-1714608000-1714694399@marketing.com.au
SUMMARY:Digital Marketing Fundamentals
DESCRIPTION:We’ll dive into the latest online trends before introducing the importance of knowing your brand value and audience. We’ll then dive into the fundamentals of key digital marketing channels and how you might use them. \nWe will use real life examples to give you a better understanding of key channels like\, search engine marketing and SEO\, social media\, email marketing\, content and more. \nLearning Outcomes \n\nGet a basic understanding of key digital marketing channels\nLearn key digital terminology\nGet a introductory insight into the key channels\nGet up to date with latest concepts\n\nIf you want to learn more about the fundamentals of digital marketing\, get a introductory insight into the key channels and get up to date with latest lingo and concepts\, this 4-hour workshop is for you. \nThis hands on workshop will deliver actionable insight to get your started in digital marketing\, whether you are new to digital or looking to enhance your learning. \nTopics Covered \n\nDigital trends\nThe importance of knowing your brand value\nUnderstanding your audience\nHow to set your objectives for success\nSearch engine marketing basics\nSEO basics\nSocial media basics\nEmail marketing
URL:https://marketing.com.au/event/digital-marketing-fundamentals-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240418
DTEND;VALUE=DATE:20240420
DTSTAMP:20260421T083920
CREATED:20240117T060849Z
LAST-MODIFIED:20240610T103843Z
UID:26211-1713398400-1713571199@marketing.com.au
SUMMARY:Analytical Marketing and Marketing Strategies
DESCRIPTION:The (ICAMMS-24) aims to be this all-so-necessary rocket fuel of progress for the field of Analytical Marketing and Marketing Strategies by providing everyone from students and educators to researchers\, entrepreneurs\, and industry professionals\, the inspiration\, intellectual stimulation\, and radical ingenuity that they need to be able to go out there and achieve big things. From invigorating keynote speeches and research presentation sessions to pathbreaking workshops\, debates\, networking sessions\, exhibits\, and more\, the (ICAMMS-24) will prove to be the accelerant of progress that the world will attribute all success in Analytical Marketing and Marketing Strategies to in the years to come.
URL:https://marketing.com.au/event/analytical-marketing-and-marketing-strategies/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Market Research,Melbourne,Online
END:VEVENT
END:VCALENDAR