BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Marketing.com.au - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://marketing.com.au
X-WR-CALDESC:Events for Marketing.com.au
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Australia/Melbourne
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20230401T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20230930T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20240406T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20241005T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20250405T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20251004T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20260404T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20261003T160000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250122
DTEND;VALUE=DATE:20250124
DTSTAMP:20260421T053411
CREATED:20241006T011055Z
LAST-MODIFIED:20250316T012206Z
UID:26606-1737504000-1737676799@marketing.com.au
SUMMARY:The Year Ahead in Marketing 2025
DESCRIPTION:As the marketing landscape continues to evolve\, it’s essential for professionals to stay informed and adaptable to the changes ahead. Join us for a dynamic two-day conference where we’ll explore the key trends\, challenges\, and opportunities that will define the year in marketing. This event is designed to equip you with the insights and strategies needed to thrive in an ever-changing environment. \nIndustry experts will lead discussions on the most pressing topics\, from emerging technologies and shifting consumer behaviors to innovative marketing strategies and best practices. Whether you’re focused on digital marketing\, brand management\, or customer engagement\, this conference will provide you with the tools and knowledge to make the most of the year ahead.
URL:https://marketing.com.au/event/the-year-ahead-in-marketing-2025/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Conference,Content Marketing,Digital Marketing,Management,Market Research,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250115
DTEND;VALUE=DATE:20250227
DTSTAMP:20260421T053411
CREATED:20241006T010929Z
LAST-MODIFIED:20250316T012206Z
UID:26604-1736899200-1740614399@marketing.com.au
SUMMARY:AMA Digital Marketing Copywriting
DESCRIPTION:Great marketing writers know that using the right messaging tailored to their customers’ needs through a specific platform can make all the difference in growing a business. \nThis small-group online training will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web — specifically social media\, blogs and email. \nYou’ll learn how to drive action by using powerful\, emotive copy and how to explain complicated or technical details of your products in accessible ways. We’ll look at how today’s leading companies use words to shape their brand\, convey their purpose and motivate people to become customers. Plus\, you’ll leave ready to write the perfect headline and produce content people actually want to read.
URL:https://marketing.com.au/event/ama-digital-marketing-copywriting/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Copywriting,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250108
DTEND;VALUE=DATE:20250109
DTSTAMP:20260421T053411
CREATED:20241006T010650Z
LAST-MODIFIED:20250316T012206Z
UID:26598-1736294400-1736380799@marketing.com.au
SUMMARY:Mastering Short-Form Video Content
DESCRIPTION:In today’s social media landscape\, short-form video content is taking the reigns. If you aren’t in the game\, now is the time to level up your video presence. When you only have a few seconds to capture your audience\, your short-form video strategy can make or break whether you get their attention or not. \nThis 1-day bootcamp will help you boost your confidence in creating short-form video content efficiently and effectively. Learn about best practices for content creation\, the impact of different types of short-form video\, and how to strategically repurpose video content you already have.
URL:https://marketing.com.au/event/mastering-short-form-video-content/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Online,Podcast,Social Media,UX,Video
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250108
DTEND;VALUE=DATE:20250109
DTSTAMP:20260421T053411
CREATED:20241005T232526Z
LAST-MODIFIED:20250316T012206Z
UID:26557-1736294400-1736380799@marketing.com.au
SUMMARY:2025 B2B Digital Marketing Predictions & Resolutions With Professor Lou Cohen
DESCRIPTION:It’s 2025… and a new year brings new opportunities\, new fears\, and new hope. As B2B Marketers\, what lies ahead for us in 2025? Join EY’s Americas Digital Marketing & Demand Generation Leader\, Lou Cohen\, aka NYU & Baruch College’s Professor Cohen\, as he shares insights he’s gathered from Marketing leaders about what we should expect to encounter in 2025. We’ll also look back on Lou’s 2024 predictions to see what he got right or wrong. You won’t want to miss out on these 2025 predictions about what’s to come\, his views on the concerns we share\, and resolutions we can take with us to ensure a successful 2025.
URL:https://marketing.com.au/event/2025-b2b-digital-marketing-predictions-resolutions-with-professor-lou-cohen/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,B2B,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241211
DTEND;VALUE=DATE:20241213
DTSTAMP:20260421T053411
CREATED:20241006T013249Z
LAST-MODIFIED:20250316T012207Z
UID:26625-1733875200-1734047999@marketing.com.au
SUMMARY:Social Media Strategies Summit: Government Social Media Conference 2024
DESCRIPTION:Join us live on December 11 & 12\, and revisit any sessions you missed for up to 6 months! Our program includes 30-minute sessions and panels and a live chat stream\, followed by 15 minutes of live speaker Q&A with the audience.
URL:https://marketing.com.au/event/social-media-strategies-summit-government-social-media-conference-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241211
DTEND;VALUE=DATE:20241213
DTSTAMP:20260421T053411
CREATED:20241006T013021Z
LAST-MODIFIED:20250316T012207Z
UID:26619-1733875200-1734047999@marketing.com.au
SUMMARY:Social Media Strategies Summit: Public Agencies & Government 2024
DESCRIPTION:Two jam-packed days tailored to your role in public service. Don’t miss this government social media conference! \nWe bring over 10 years of experience in social media education. That means you can count on a vetted\, specially curated series of sessions and seasoned\, experienced speakers to tackle topics that have the biggest impact on your agency or office’s social media strategy.
URL:https://marketing.com.au/event/social-media-strategies-summit-public-agencies-government-2024-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Management,Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241209
DTEND;VALUE=DATE:20241211
DTSTAMP:20260421T053411
CREATED:20241006T012651Z
LAST-MODIFIED:20250316T012207Z
UID:26616-1733702400-1733875199@marketing.com.au
SUMMARY:The Design + AI Summit 2024
DESCRIPTION:Every revolution offers both risk and opportunity—and we are just at the beginning of an AI revolution that will affect every aspect of graphic design\, writing\, art\, social media\, publishing\, and communication. As the saying goes: luck favors the prepared. \nAI is a tool you need to master\, not a threat. AI won’t replace your job\, but someone who knows AI better than you might! \nThat’s why we created The Design + AI Summit\, the essential HOW-TO event to help designers leverage the power of AI to create quality work more efficiently\, being held online December 9–10\, 2024. \nWith 12 great sessions from internationally renowned experts\, you will take away practical techniques to help you master a wide range of Generative AI tools. \nIf you want to discover how you can thrive with AI tools\, you can’t afford to miss this event!
URL:https://marketing.com.au/event/the-design-ai-summit-2024/
CATEGORIES:Advertising,AI,All Event Locations,All Event Topics,All Event Types,Conference,Design,Digital Marketing,Online,Video,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241205
DTEND;VALUE=DATE:20241206
DTSTAMP:20260421T053411
CREATED:20241006T013508Z
LAST-MODIFIED:20250316T012207Z
UID:26627-1733356800-1733443199@marketing.com.au
SUMMARY:Driving Inclusive Marketing Excellence - Virtual
DESCRIPTION:Despite multicultural consumers making up 40 percent of the U.S. population\, only 5.2 percent of advertising spend target this segment. Today’s business imperative requires a multicultural mindset across the organization starting with the office of the CEO to the frontline sales team. Marketers need to be inspired to be the quarterback of profitable growth by tapping into the power of a shifting demographic landscape. \nThis virtual workshop taps into both the art and the science of great multicultural and inclusive marketing. The content and the delivery will take marketers first into a journey of self-discovery\, then reflection and real-world application across creative\, media\, and marketing performance for inclusive marketing. \nThis virtual workshop arms marketers with insights\, knowledge\, and skills to not only build successful multicultural marketing campaigns but to tap into the power of data\, technology\, and leadership across functions to drive success. Led by an expert global marketing leader\, this high-impact workshop draws on the artistic aesthetics of connecting to consumers through culture\, as well as the scientific rigor of metrics and measuring impact\, to refine and enhance their multicultural and inclusive marketing efforts. Through robust frameworks\, anthropological narratives\, case studies\, stories from current marketing executives\, visual thinking strategies\, and technology immersion\, participants will be armed with tools and resources to galvanize their marketing strategies and drive sustainable and profitable growth in a multicultural America. \nTarget Audience\nThis virtual workshop is for teams or individuals involved in the development of marketing strategies\, working closely with their creative and media agencies\, focusing on engaging and activating multicultural audiences\, through authenticity\, transparency\, and rigorous measurement. It can serve as a great introduction for those new to the multicultural marketing process or a welcome refresher for seasoned professionals. \nIt is particularly relevant for Brand and Performance Marketing teams; Marketing Research or MarTech teams may also benefit. Relevant for B2C\, B2B and hybrid marketers\, the content can be tailored to accommodate any career level.
URL:https://marketing.com.au/event/driving-inclusive-marketing-excellence-virtual/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241203
DTEND;VALUE=DATE:20241213
DTSTAMP:20260421T053411
CREATED:20241005T053424Z
LAST-MODIFIED:20250316T012207Z
UID:26539-1733184000-1734047999@marketing.com.au
SUMMARY:Effective Director Course
DESCRIPTION:Exploring the role of the company director and the board’s vital contribution towards organisational culture and sustainable governance\, this course draws on theory\, practice\, and the collective knowledge of the participants to simulate the boardroom experience. \nThis course is designed to consolidate your understanding of the role of the director and the board. The course modules are delivered part time over 3 weeks and explore the duties of directors with a focus on the soft skills required to be an effective director in the boardroom environment. You will meet and network with peers across sectors and each module is facilitated by an experienced trainer with director experience. \nThe course is designed for: \n\nAspiring or newly appointed directors\nExecutives seeking director transition pathways\nDirectors wanting to refine their skills\nSenior executives reporting into a board\n\nThe course is uniquely based around one hypothetical case study to support your practical learning. \nAfter attending the course\, you will: \n\nWalk away with practical tools and tips on how to be an effective director\nExplore the frameworks and the theory behind best practice director communication\nLearn about executive engagement and how a board operates and makes decisions\nBe involved in a boardroom simulation and practice your director questioning skills\nUnderstand how a director and board acquires information\, including board packs\, which provide the basis for sound decision-making\nLearn how to use a board portal and take notes\n\nConclude the course by meeting an experienced non-executive director and a recruiter to hear about current trends in director recruitment and appointment and gain valuable personal insights on how to thrive as a director in the boardroom. \nThe course materials will be provided for pre-reading 2 weeks prior to the start of your course. Assessment consists of reflective written responses to each of modules 1 to 3. \nHow the course will be delivered? \nThis course will run virtually over 2 weeks in short weekly sessions. \nDates of course modules: \n\nModule 1: High Performing Boards — Part I\, 3 December\, 1:00pm – 4:30pm AEDT\nModule 1: High Performing Boards — Part II\, 4 December\, 1:00pm – 4:30pm AEDT\nModule 2: Director dynamics — Part I\, 5 December\, 1:00pm – 4:30pm AEDT\nModule 2: Director dynamics — Part II\, 10 December\, 1:00pm – 4:30pm AEDT\nModule 3: Board meeting simulation\, 11 December\, 1:00pm – 4:30pm AEDT\nModule 4: Acquiring a non-executive director role\, 12 December\, 1:00pm – 4:30pm AEDT\n\nIf you successfully complete the course and assessment tasks\, you will graduate and become a part of the Effective Director Course Alumni and qualify for membership of Governance Institute of Australia and receive Cert (EDC) post-nominals .
URL:https://marketing.com.au/event/effective-director-course/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20241126T080000
DTEND;TZID=Australia/Melbourne:20241126T170000
DTSTAMP:20260421T053411
CREATED:20241005T053224Z
LAST-MODIFIED:20250316T012207Z
UID:26537-1732608000-1732640400@marketing.com.au
SUMMARY:AI and Adland - what are the implications and Impacts?
DESCRIPTION:The intersection of Generative AI and human creativity represents a crucial turning point for advertising agencies\, highlighted by recent developments in academic research and practitioner application. \nThis research\, completed by Swinburne University of Technology in collaboration with The General Store\, explores the synergy between AI and human creativity through interviews with senior advertising executives. \nThis webinar enables ad agencies\, in house teams\, and wider marketing functions to compare their own respective insights and experiences with those from a wider industry review. \nAI’s influence on advertising extends across various dimensions\, with the potential to boost efficiency\, personalisation\, and targeting. Indeed\, AI can streamline a range of advertising functions\, including consumer insights\, media planning\, ad buying\, content creation\, and performance evaluation. In the context of advertising\, AI technologies are primarily deployed to enhance the effectiveness of advertising campaigns\, accurately target specific audiences\, and improve decision-making processes.
URL:https://marketing.com.au/event/ai-and-adland-what-are-the-implications-and-impacts/
LOCATION:Online
CATEGORIES:Advertising,AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241118
DTEND;VALUE=DATE:20241123
DTSTAMP:20260421T053411
CREATED:20240817T235637Z
LAST-MODIFIED:20250316T012207Z
UID:26473-1731888000-1732319999@marketing.com.au
SUMMARY:Pubtech2024
DESCRIPTION:Discover the future of digital publishing at our virtual event! Join us as we delve into the latest technological trends shaping the digital publishing landscape. From cutting-edge AI tools to innovative content distribution strategies\, this event is a must-attend for industry professionals and enthusiasts alike. \n  \nEngage with top experts as they unravel insights on data-driven content optimization strategies\, AI-assisted SEO techniques\, latest advertising and monetization models\, and more. Uncover opportunities to elevate your digital publishing efforts\, network with like-minded peers\, and stay ahead in this dynamic realm.
URL:https://marketing.com.au/event/pubtech2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Copywriting,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241115
DTEND;VALUE=DATE:20241116
DTSTAMP:20260421T053411
CREATED:20241005T050406Z
LAST-MODIFIED:20250316T012208Z
UID:26535-1731628800-1731715199@marketing.com.au
SUMMARY:Career Guidance: Build Your Brand\, Land Your Role!
DESCRIPTION:While the fundamentals of finding a job remain the same\, the way you market yourself and how we as recruiters discover you has changed. Join Lizzie Quinn & Sophie Kelly as they share practical advice on how to stand out from the crowd when looking to land your next role. \nWe’ll look at this through the lens of a recruitment professional so that you understand what we want to see to set you apart from the competition\, how you can best demonstrate your skills and experience and how to effectively communicate these during an interview. \nTopics covered:  \n\nCV Writing\nCover letter tips\nLinkedIn branding & personal branding\nFinding and applying for roles\nInterviewing techniques\n\nWhat you will learn:  \n\nHow to market yourself so that hiring managers and recruiters can find you\nHow to communicate your experience and skills effectively on paper and in interviews
URL:https://marketing.com.au/event/career-guidance-build-your-brand-land-your-role-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241112
DTEND;VALUE=DATE:20241115
DTSTAMP:20260421T053411
CREATED:20240114T081217Z
LAST-MODIFIED:20250316T012208Z
UID:26138-1731369600-1731628799@marketing.com.au
SUMMARY:B2B Forum 2024
DESCRIPTION:B2B Forum is the ultimate destination for marketers to discover how to drive growth\, elevate brand reputation\, prove ROI\, and stay ahead of the ever-changing marketing curve. \nFor over 15 years\, marketers have joined us to develop careers\, expand networks\, dream up new ideas\, and celebrate the magic of marketing. Are you ready to experience the magic?
URL:https://marketing.com.au/event/b2b-forum-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241028
DTEND;VALUE=DATE:20241031
DTSTAMP:20260421T053411
CREATED:20240820T115901Z
LAST-MODIFIED:20241006T014558Z
UID:26493-1730073600-1730332799@marketing.com.au
SUMMARY:2024 iMedia B2B eCommerce Summit
DESCRIPTION:iMedia Summits serve as a catalyst for leadership development\, industry evolution\, and the cultivation of innovative relationships that propel business and industry to a higher standard. Review the criteria regarding the requirements for attending and submit a request to join us at this summit as an invited ‘Merchant’ or via an approved ‘Networker’ pass.
URL:https://marketing.com.au/event/2024-imedia-b2b-ecommerce-summit/
LOCATION:Sheraton Grand Mirage\, Gold Coast\, QLD
CATEGORIES:All Event Locations,All Event Topics,All Event Types,B2B,Conference,Online,Queensland
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241024
DTEND;VALUE=DATE:20241025
DTSTAMP:20260421T053411
CREATED:20240820T220446Z
LAST-MODIFIED:20241006T014558Z
UID:26503-1729728000-1729814399@marketing.com.au
SUMMARY:Masterclass: Storytelling For Business
DESCRIPTION:Human beings are wired to listen and learn via stories.  Despite this\, the world of business has sidelined the power of storytelling and relied too heavily on data and logic. \nA half day hands-on workshop-style program that’s designed to give you practical tools to help communicate your ideas to colleagues\, stakeholders or customers. \nTopics Covered \n\nTheory – what is a story? Story telling vs business communication.\nStory Telling Frameworks – Simple but powerful story telling frameworks including 4P’s and SCQA that translate a raw business idea into story format.\nTips and tricks – how to put flesh on the bones of the story so that that it will engage the audience and encourage them to take action.\n\nKey Learnings \n\nA portfolio of tools and techniques to add power to your next presentation\, keynote or briefing document.\nConfidence to share your story and encourage your audience to take action.\nPractical application – your own live business message translated into story format.
URL:https://marketing.com.au/event/masterclass-storytelling-for-business/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241023
DTEND;VALUE=DATE:20241024
DTSTAMP:20260421T053411
CREATED:20240901T063511Z
LAST-MODIFIED:20241006T014558Z
UID:26523-1729641600-1729727999@marketing.com.au
SUMMARY:Demand 2024
DESCRIPTION:Back at it again for the 4th year going. Join 10\,000 Marketers and Leaders. Live Sessions. Workshops. Innovative Tactics. \n\n\n\nThere’s a lot more than just networking. We’re bringing together the best minds in the marketing game to share their how-to’s and best tools. You’ll gain actionable insights to solve your day to day pain points with short and digestible sessions.\n\n\n\n\n\n\n\nWhat You’ll learn\n\n\nExperimenting with new channels\nRunning more effective campaigns\nBuilding demand gen strategies\nMarketing in a down economy\nEvaluating new marketing
URL:https://marketing.com.au/event/demand-2024/
LOCATION:Online
CATEGORIES:Advertising,AI,All Event Locations,All Event Topics,All Event Types,Content Marketing,Data,Digital Marketing,eCommerce,Email marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241021
DTEND;VALUE=DATE:20241026
DTSTAMP:20260421T053411
CREATED:20240630T040523Z
LAST-MODIFIED:20241006T014558Z
UID:26439-1729468800-1729900799@marketing.com.au
SUMMARY:2024 ANA Masters of Marketing Conference
DESCRIPTION:The 2024 ANA Masters of Marketing Conference is where marketing visionaries and leaders converge to shape the industry’s future. Be part of the transformation. \nThe 2024 ANA Masters of Marketing Conference will define the future of marketing by transforming it into a collaborative\, impactful\, and continuous engagement event that aligns the entire marketing ecosystem. It will feature world-class speakers\, innovative workshops\, and strategic discussions that address the industry’s most pressing challenges and opportunities. \nConfirmed Speakers\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nGulen Bengi\, Global Chief Growth Officer Mars Snacking & Lead Chief Marketing Officer\, Mars\, Inc\nAsmita Dubey\, Chief Digital and Marketing Officer\, L’Oréal Groupe\nDiana Haussling\, Senior Vice President – General Manager (SVP – GM)\, Consumer Experience & Growth\, Colgate Palmolive Company\nRemi Kent. CMO\, Progressive Insurance\nMarian Lee\, Chief Marketing Officer\, Netflix\nAntonio Lucio\, Chief Marketing and Corporate Affairs Officer\, HP\, Inc.\nShelly Palmer\, CEO\, The Palmer Group\nMark Penn\, Chairman and CEO\, Stagwell\nMarc S. Pritchard\, Chief Brand Officer\, The Procter & Gamble Company\nSumit Virmani\, EVP and Global Chief Marketing Officer\, Infosys
URL:https://marketing.com.au/event/2024-ana-masters-of-marketing-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241021
DTEND;VALUE=DATE:20241024
DTSTAMP:20260421T053411
CREATED:20240114T084030Z
LAST-MODIFIED:20241006T014558Z
UID:26149-1729468800-1729727999@marketing.com.au
SUMMARY:Content Marketing World 2024
DESCRIPTION:Learn from 150+ expert speakers\, reinvigorate your strategies\, and get the tools to advance your future. \nNow in its 14th year\, Content Marketing World is produced by the Content Marketing Institute and brings together marketing leaders\, content creators\, communications experts\, agencies\, and creative professionals from around the world.
URL:https://marketing.com.au/event/content-marketing-world-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241016
DTEND;VALUE=DATE:20241018
DTSTAMP:20260421T053411
CREATED:20240820T115536Z
LAST-MODIFIED:20241006T014558Z
UID:26491-1729036800-1729209599@marketing.com.au
SUMMARY:Guru 2024
DESCRIPTION:Welcome to an email marketing conference designed to help exceed your current strategies with actionable advice you can deploy same-day\, informed by a deep pool of real-time user data. The GURU Conference is designed to share the very latest digital trends\, email best practices and emerging tools you’ll need to step up your email marketing performance TODAY. Join us for two days of virtual sessions from industry experts that will take your email marketing programs to the next level.
URL:https://marketing.com.au/event/guru-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,eCommerce,Online
ORGANIZER;CN="Guru":MAILTO:https://guruconference.com/#tracks
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241016
DTEND;VALUE=DATE:20241017
DTSTAMP:20260421T053411
CREATED:20240602T044043Z
LAST-MODIFIED:20241006T014558Z
UID:26392-1729036800-1729123199@marketing.com.au
SUMMARY:Global Digital Excellence Awards 2024
DESCRIPTION:Setting the benchmark in the digital industry\, the Global Digital Excellence Awards celebrate outstanding digital websites\, campaigns\, tools\, and teams from across the globe. The awards aren’t about the size of your campaign or agency\, they simply recognize and celebrate stand-out innovation and creativity. \nThe accolades are awarded for creative thinking in the production of websites\, innovative use of data and technical implementation across campaigns\, pioneering research tools\, game-changing technologies and teams who are developing to ensure growth and profitability. \nThe awards are judged by leading industry experts from around the world. Judging is ethical\, transparent\, and fair with all entrants receiving feedback on their submissions.
URL:https://marketing.com.au/event/global-digital-excellence-awards-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Award,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20241015T080000
DTEND;TZID=Australia/Melbourne:20241015T170000
DTSTAMP:20260421T053411
CREATED:20240820T215519Z
LAST-MODIFIED:20241006T014558Z
UID:26501-1728979200-1729011600@marketing.com.au
SUMMARY:Career Guidance: Build Your Brand\, Land Your Role!
DESCRIPTION:While the fundamentals of finding a job remain the same\, the way you market yourself and how we as recruiters discover you has changed. Join Lizzie Quinn & Sophie Kelly as they share practical advice on how to stand out from the crowd when looking to land your next role. \nWe’ll look at this through the lens of a recruitment professional so that you understand what we want to see to set you apart from the competition\, how you can best demonstrate your skills and experience and how to effectively communicate these during an interview. \nTopics covered: \n\nCV Writing\nCover letter tips\nLinkedIn branding & personal branding\nFinding and applying for roles\nInterviewing techniques\n\nWhat you will learn: \n\nHow to market yourself so that hiring managers and recruiters can find you\nHow to communicate your experience and skills effectively on paper and in interviews
URL:https://marketing.com.au/event/career-guidance-build-your-brand-land-your-role/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241013
DTEND;VALUE=DATE:20241015
DTSTAMP:20260421T053411
CREATED:20240820T120108Z
LAST-MODIFIED:20241006T014558Z
UID:26495-1728777600-1728950399@marketing.com.au
SUMMARY:SMX Next: Actionable training for search marketers
DESCRIPTION:Search marketing is ever-changing. Algorithm updates and SERP feature changes are making organic search harder. Generative AI is shaking up all aspects of the industry (and beyond). Not to mention the upheaval that’s come by transitioning to Google Analytics 4. It’s… a lot. \nProgrammed by the Search Engine Land experts\, the entire program — featuring exclusive keynotes\, tactic-rich sessions\, and insightful live Q&A (Overtime!) — is designed to help you make sense of these and more changes\, so you can continue to create successful\, future-forward strategies and campaigns that deliver ROI. \n\n\n\n\n\n\n\n\nAt SMX Next\, you’ll learn fresh insights\, emerging opportunities\, and actionable tactics to tackle the challenges of today head-on… and prepare for what’s coming next. \nFor nearly two decades\, 150\,000+ marketers from around the planet have trusted SMX to deliver actionable\, brand-safe tactics that generate quality traffic\, leads\, conversions\, and sales. Now\, it’s your turn.
URL:https://marketing.com.au/event/smx-next-actionable-training-for-search-marketers/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241003
DTEND;VALUE=DATE:20241004
DTSTAMP:20260421T053411
CREATED:20240602T035443Z
LAST-MODIFIED:20241006T014558Z
UID:26373-1727913600-1727999999@marketing.com.au
SUMMARY:Paid Channel Strategies
DESCRIPTION:This workshop is designed for marketers/team leaders\, digital marketers and eCommerce specialists who are looking to understand how to set a holistic digital strategy for their channels that works for their budget\, team\, and overarching business goals. \nCreating a digital strategy can be daunting and challenging without the knowledge of wider business goals\, the metrics that define success and how channels work together holistically to drive growth. \nThis workshop helps participants to build a holistic digital marketing strategy from the ground up\, starting with setting the expectations of the wider business on what success looks like for each channel\, followed by showing participants how channels work together and how to identify the value they each bring\, particularly when some key stakeholders look solely at numbers and conversions. \nIt guides participants to set a strategy using data unique to their customer and product offering\, offers a take home marketing budget template for participants to utilize in their workplace\, as well as some strategies to implement across paid social\, paid search\, SEO\, and content.
URL:https://marketing.com.au/event/paid-channel-strategies-2/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Online,PPC
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240929
DTEND;VALUE=DATE:20240930
DTSTAMP:20260421T053411
CREATED:20240820T112658Z
LAST-MODIFIED:20241006T014559Z
UID:26483-1727568000-1727654399@marketing.com.au
SUMMARY:Social Media Best Practices in 2024
DESCRIPTION:This workshop is focused around the current state of social media marketing as it sits heading into 2024. It involves a discussion and collaboration around social media strategy and design. \nWith a strong intention on providing clarity on the metrics that businesses should focus on when developing a social media strategy for net business impact\, this workshop will cover strategies incorporating industry best practice to increase brand engagement\, internal resource allocation\, risk management\, campaign build\, messenger strategy\, lead generation and funnel build strategy and social to EDM campaign methodology. \nIt will provide insight into current engagement trends on each platform\, and how to evolve with the massive changes we are experiencing in the marketing and technology landscape today. \nKey learnings \n\nExplore the fundamental changes occurring on Facebook/Instagram/Linkedin and understand how to adapt\nWhat are the most important performance metrics to accurately measure and determine value for businesses in the long term ?\nWhat is the critical marketing formula for successful social media campaigns in 2024 ?\nWhat are the current industry benchmarks for social media best practice?\nHow to tackle B2B vs B2C marketing strategy on social media ?\nDevelop an understanding of the current landscape of social media and learn data-driven strategies to drive the most significant growth and impact
URL:https://marketing.com.au/event/social-media-best-practices-in-2024-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240922
DTEND;VALUE=DATE:20240923
DTSTAMP:20260421T053411
CREATED:20240820T112542Z
LAST-MODIFIED:20241006T014559Z
UID:26481-1726963200-1727049599@marketing.com.au
SUMMARY:Unlock the Full Potential of Your Research Dollars: Master the Art of Writing a Successful Brief
DESCRIPTION:Join us for an exclusive webinar hosted by Derek Jones\, Research Society Fellow\, and seasoned agency practitioner to discover the secrets to writing a successful research brief and unleash the full potential of your research dollars. \nDon’t miss this opportunity to gain invaluable knowledge from our seasoned experts and transform the way you approach market research. By mastering the art of writing a successful brief\, you’ll save time\, money\, and resources while achieving extraordinary results. \nRegister now for our webinar on “Getting the Most Out of Your Research Dollars: Writing a Successful Brief” and take your research game to the next level! \nWhat you’ll learn \n\n\nThe critical importance of a well-crafted research brief in obtaining valuable insights.\n\n\nStep-by-step guidance on creating compelling research briefs.\n\n\nStrategies to capture all essential information and align research objectives with business goals.\n\n\nBest practices for structuring your research brief to ensure nothing is overlooked.\n\n\nMethodological considerations and challenges to address for successful execution.\n\n\nMaximizing your research budget and optimizing timelines for efficient outcomes.
URL:https://marketing.com.au/event/unlock-the-full-potential-of-your-research-dollars-master-the-art-of-writing-a-successful-brief-2/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240916
DTEND;VALUE=DATE:20240919
DTSTAMP:20260421T053411
CREATED:20240630T040739Z
LAST-MODIFIED:20241006T014559Z
UID:26441-1726444800-1726703999@marketing.com.au
SUMMARY:2024 ANA Measurement & Analytics Conference
DESCRIPTION:The 2024 ANA Measurement & Analytics Conference\, September 16–18 in Chicago\, will focus on the accelerating forces of change in the measurement industry and how marketers are leveraging these changes for better decision making and driving growth. The dynamic speaker lineup features marketers and researchers who are not afraid to think outside the box and deploy new\, advanced tools and solutions to drive their business forward. \nThis three-day event in Chicago will cover a wide range of session topics\, including the impacts of AI on measurement\, the evolving TV landscape\, audience insights\, the latest advances in measuring outcomes and impact\, and much more. \n 
URL:https://marketing.com.au/event/2024-ana-measurement-analytics-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240910
DTEND;VALUE=DATE:20240911
DTSTAMP:20260421T053411
CREATED:20240820T113950Z
LAST-MODIFIED:20241006T014559Z
UID:26487-1725926400-1726012799@marketing.com.au
SUMMARY:AI Marketing Insights: The Basics for Modern Marketers
DESCRIPTION:Are you ready to unlock the power of Artificial Intelligence in your marketing strategies? Join us for a 1-hour webinar where we will explore the impact of AI on today’s marketing landscape. Come and understand how you can utilise AI to improve your marketing efforts and stay ahead of the curve in the competitive world of digital marketing. \nDuring the session\, you will learn: \n–AI in Marketing: Covering what AI is\, its relevance in modern marketing strategies\, and dispelling common myths or fears about AI. \n–Real-Life Case Studies: Showcasing how leading brands effectively use AI to enhance their marketing efforts\, highlighting practical examples and measurable outcomes. \n–Practical Implementation Tips: Providing actionable insights on selecting appropriate AI tools\, integrating them into existing workflows\, and optimising their use to drive results. \nWhether you are a marketer looking to learn more or a business owner eager to leverage AI for your marketing strategies\, this webinar will equip you with the knowledge and tools to enhance your marketing approach. Don’t miss this opportunity to gain valuable insights into the future of marketing with AI. Register today to secure your spot.
URL:https://marketing.com.au/event/ai-marketing-insights-the-basics-for-modern-marketers/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240906
DTEND;VALUE=DATE:20240907
DTSTAMP:20260421T053411
CREATED:20240820T112412Z
LAST-MODIFIED:20241006T014559Z
UID:26479-1725580800-1725667199@marketing.com.au
SUMMARY:Managing your CRM and electronic marketing coms: Navigating the Privacy Act and Spam Act
DESCRIPTION:As the people usually tasked with managing a business’ CRM and promotional communications\, marketing professionals are at the coalface of complying with the Privacy Act 1988 and Spam Act 2003. \nIn a world where major data breaches appear to be an almost weekly occurrence in the news\, and after penalties for non-compliance recently increased to the greater of $50 million\, three times the value of any benefit obtained or 30% of the company’s turnover\, compliance has never been more important.
URL:https://marketing.com.au/event/managing-your-crm-and-electronic-marketing-coms-navigating-the-privacy-act-and-spam-act-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20240905T080000
DTEND;TZID=Australia/Melbourne:20240905T170000
DTSTAMP:20260421T053411
CREATED:20240602T051008Z
LAST-MODIFIED:20241006T014559Z
UID:26398-1725523200-1725555600@marketing.com.au
SUMMARY:Global Content Awards 2024
DESCRIPTION:Global Content Awards\, organised by Don’t Panic Events\, will take place on 17th October in a virtual event. \nThe Global Content Awards celebrate excellence in content marketing from across the globe. \nContent is a crucial element of every business. Whether it’s written\, filmed\, managed\, or edited\, content is the thing that keeps customers interested and coming back for more. So\, if you work with words\, images\, video\, audio\, or social to create content to enhance the customer journey and create business\, a Global Content Award is waiting for you. \nThe Global Content Awards reward agencies\, in-house teams and individuals who are creating innovative\, exceptional content that attracts\, informs\, engages\, and retains audiences. \nThe awards are judged by leading tech industry experts from around the world. Judging is ethical\, transparent\, and fair with all entrants receiving feedback on their submissions.
URL:https://marketing.com.au/event/global-content-awards-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Award,Content Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240904
DTEND;VALUE=DATE:20240905
DTSTAMP:20260421T053411
CREATED:20240820T114251Z
LAST-MODIFIED:20241006T014559Z
UID:26489-1725408000-1725494399@marketing.com.au
SUMMARY:Hands-on Coding Basics: HTML & CSS
DESCRIPTION:You have to crawl before you can run\, and with a coding career\, it’s no different. This is the perfect place to take your first steps. \nIn this free\, 2-hour class\, get hands-on practice applying the basics of HTML and CSS\, and find out if a coding career is right for you. \nYou’ll learn about how programming powers the web\, and what it could look like to have a career in software engineering. Then\, move on to live practice of basic HTML & CSS syntax to drive it all home. Bonus: there will be time at the end for live Q&A with the instructor.
URL:https://marketing.com.au/event/hands-on-coding-basics-html-css/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Apps,Coding,Data,Online
END:VEVENT
END:VCALENDAR