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DTSTART;TZID=Australia/Melbourne:20200406T080000
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SUMMARY:Marketers In Pajamas - Lisa Ronson and Chris Taylor
DESCRIPTION:Your lighthearted lunch-and-learn during lockdown. \nAs we confront our new reality; seeing inside our colleagues’ kitchens\, hearing kids fight in the next room and starting every meeting with “you’re still on mute”; one thing we know for sure… Marketers still need to deliver. \nJoin Facebook and TRIBE’s Jules Lund\, as we stream into the homes of the world’s most innovative marketers to uncover how they’re leading their teams to use this disruption as an opportunity to thrive\, not just survive. \nWe’ll deconstruct the tools\, tactics and tricks these agile marketers are deploying to pivot their strategies and trial new marketing channels so they can achieve more with less. \n\n\nTwo marketers for the price of one! As we chat with Coles CMO\, Lisa Ronson\, her husband Chris Taylor\, CMO for The Heart Foundation drops in. Literally. Lisa covers:\n\n\n\n\n• The flip as a marketer “telling people to stop buying things!”\n• How Coles is teaming up with Woolworths\, Aldi & IGA for the greater good\n• The need for humour during and after the crisis\n• How Coles came to appoint two agencies in the midst of industry turmoil\n• Why marketing into the future is so critical
URL:https://marketing.com.au/event/marketers-in-pajamas-lisa-ronson-and-chris-taylor/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Marketing,Online
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DTSTART;TZID=Australia/Melbourne:20200403T080000
DTEND;TZID=Australia/Melbourne:20200403T170000
DTSTAMP:20260426T214250
CREATED:20200421T214558Z
LAST-MODIFIED:20200808T045438Z
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SUMMARY:Marketers In Pajamas - Carmen Bekker and Brent Smart
DESCRIPTION:Your lighthearted lunch-and-learn during lockdown. \nAs we confront our new reality; seeing inside our colleagues’ kitchens\, hearing kids fight in the next room and starting every meeting with “you’re still on mute”; one thing we know for sure… Marketers still need to deliver. \nJoin Facebook and TRIBE’s Jules Lund\, as we stream into the homes of the world’s most innovative marketers to uncover how they’re leading their teams to use this disruption as an opportunity to thrive\, not just survive. \nWe’ll deconstruct the tools\, tactics and tricks these agile marketers are deploying to pivot their strategies and trial new marketing channels so they can achieve more with less. \n\n\nCarmen Bekker leads KPMG’s CMO Advisory\, while IAG’s Brent Smart is one of Australia’s top CMO’s. We cover…\n\n\n\n• Why IAG thinks now\, more than ever\, is the time to invest in your brand\n• What Carmen identifies as the silver lining amongst the panic\n• Why Brent isn’t cutting a cent from his Agency’s fees\n• What ingredients your Post-COVID strategies require\n• IAG’s poignant Bushfire campaign that never saw the light of day
URL:https://marketing.com.au/event/marketers-in-pajamas-carmen-bekker-and-brent-smart/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Marketing,Online
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DTSTART;TZID=Australia/Melbourne:20200328T080000
DTEND;TZID=Australia/Melbourne:20200329T170000
DTSTAMP:20260426T214250
CREATED:20200421T213059Z
LAST-MODIFIED:20200808T045550Z
UID:15061-1585382400-1585501200@marketing.com.au
SUMMARY:WordCamp San Antonio 2020
DESCRIPTION:Welcome to the World’s First Virtual WordCamp\, brought to you by the organizers of WordCamp San Antonio! \nThe camp will be a full two days of presentations and networking with information for everyone from those brand-new to WordPress to developers and from those managing their own website for themselves or their business\, to those who work full-time as website professionals. \nThe biggest change is that we have the pleasure [and challenge] to be the FIRST 100% virtual WordCamp! Not only that – we’re doing it LIVE and for FREE. \n 
URL:https://marketing.com.au/event/wordcamp-san-antonio-2020/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,Website
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DTSTART;TZID=Australia/Melbourne:20200203T100000
DTEND;TZID=Australia/Melbourne:20200203T113000
DTSTAMP:20260426T214250
CREATED:20201222T021330Z
LAST-MODIFIED:20210118T073335Z
UID:17948-1580724000-1580729400@marketing.com.au
SUMMARY:Future Trends - The Subscription Economy Surge
DESCRIPTION:Join us on Wednesday 3 February as we delve into the world of the subscription economy. Hear from industry experts and gain insights as to whether pandemic-boosted customer behaviours will continue in a coronavirus-free world. \n\nLife during the pandemic has altered so many aspects of consumer behaviour\, one of which is the dramatic rise of the subscription economy. \nThe need for remote means of engagement between brands and customers has extended beyond just digital communications this year. \nMany brands have pivoted quickly to launch entirely new business models to better serve customers in their own home\, which has included the further rise of subscriptions – for both services and products. Half of consumers (53%) now have a paid media streaming subscription\, while over a third (37%) subscribe to a paid next-day delivery service. \nChaired by Scott Logie\, Customer Engagement Director\, REaD Group\, tune in on Wednesday 3 February to: \n\nHear tangible examples of how new customer might emerge in a post-pandemic world\nLearn from Tim Bond\, Head of Insight\, DMA\, how the subscription model facilitates consumers both discovering and showing their loyalty to brands\nDiscover what brands should consider when creating a subscription formular
URL:https://marketing.com.au/event/future-trends-the-subscription-economy-surge/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
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