BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Marketing.com.au - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Marketing.com.au
X-ORIGINAL-URL:https://marketing.com.au
X-WR-CALDESC:Events for Marketing.com.au
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Australia/Melbourne
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20230401T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20230930T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20240406T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20241005T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20250405T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20251004T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20260404T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20261003T160000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250611
DTEND;VALUE=DATE:20250613
DTSTAMP:20260420T175635
CREATED:20241005T235824Z
LAST-MODIFIED:20250316T012200Z
UID:26579-1749600000-1749772799@marketing.com.au
SUMMARY:Connections 2025
DESCRIPTION:Experience CNX on Salesforce+\, for free. Join us at on Salesforce+ to see how AI is reinventing data-driven marketing\, commerce\, and customer experiences. \nLearn from expert-led sessions and consultations\nProduct and industry experts share new tools and best practices for how they’re succeeding with data and AI right now\, and how you can too. Explore keynotes and breakout sessions\, then book 1:1 consultations with experts to get the download on actionable strategies for leveraging AI. \nGet hands-on in our workshops\nTry out the innovations yourself. Dive deep into AmpScript\, uplevel your Data Cloud segmentation\, explore AI-powered content creation tools\, and so much more. Discover how the latest product launches can improve your customer experiences. \nSee innovation in action with demos and trainings\nGet access to 50+ demos where you can get your questions answered. Watch as experts guide you step-by-step through all new products and tools. You’ll see how Data Cloud unlocks siloed data to make AI actionable\, how Einstein Copilot serves as your new conversational AI assistant\, and more.
URL:https://marketing.com.au/event/connections-2025/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250604
DTEND;VALUE=DATE:20250606
DTSTAMP:20260420T175635
CREATED:20250127T012920Z
LAST-MODIFIED:20250316T012200Z
UID:26688-1748995200-1749167999@marketing.com.au
SUMMARY:Social Media Strategies Summit - Public Agencies & Government 2025
DESCRIPTION:Learn from a mix of industry leaders who will share the proven social media strategies they use to grow their brands. Two jam-packed days tailored to your role in public service. Don’t miss this government social media conference! \n\n\n\nWe bring over 10 years of experience in social media education. That means you can count on a vetted\, specially curated series of sessions and seasoned\, experienced speakers to tackle topics that have the biggest impact on your agency or office’s social media strategy. \n\n\n\n\n\nShare experiences and learn new social media strategies with your government and public agency colleagues from around the globe — virtually! \n\n\n\n\n\n\nNetwork with government employee peers from across the country. SMSsummit is your best resource for fresh social media ideas and community building strategies. \n\n\n\n\n\n\nGet all your social media questions answered through speaker Q&A\, live chat\, and discussions with other attendees. \n\n\n\n\n\n\nBe your team’s social media champion! We’ll help you build the foundations of a sustainable social media policy that help you serve your community best. \n\n\n\n\n\n\nLearn strategies for tackling issues most important to government agencies\, including social media and crisis communications\, improving agency reputation\, and building community relationships. \n\n\n\n\n\n\nAssess and audit your current social media initiatives. Learn how to humanize your agency and build public trust in an era when transparency and authenticity is more important than ever.
URL:https://marketing.com.au/event/social-media-strategies-summit-public-agencies-government-2025/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250513
DTEND;VALUE=DATE:20250514
DTSTAMP:20260420T175635
CREATED:20250316T001934Z
LAST-MODIFIED:20250316T012201Z
UID:26832-1747094400-1747180799@marketing.com.au
SUMMARY:Dark patterns decoded: How to avoid shady online tactics
DESCRIPTION:Dark patterns (deceptive design patterns) are everywhere in the digital world. They’re so common that as a consumer\, you probably don’t even know when you’ve encountered one because they seem so normal. For example: \n\nAccepting terms and conditions without reading the fine print\nA countdown clock that resets shortly after your “limited time” purchase\nTrying unsuccessfully to unsubscribe from a service\nFinding an extra item in your shopping cart as you’re completing a purchase.\n\nDark patterns impact consumer protection and data protection\, so they’re increasingly subject to government crackdowns. Worldwide\, we’re seeing more and more laws to try and curb the problem. And in Australia\, there are already regulatory moves to bring us into step with the rest of the world. \nAny Australian business that has a website\, should get ready to comply. And any business with international operations may already be subject to laws in other countries. Now is the time to consider how visitors experience the website: whether any sales tactics are\, in fact\, dark patterns\, and what to do about them. \nThis webinar will step through these issues and give you some practical advice about how to start readying your website. And best of all\, how eliminating dark patterns can be used as a marketing advantage.
URL:https://marketing.com.au/event/dark-patterns-decoded-how-to-avoid-shady-online-tactics/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Data,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250429
DTEND;VALUE=DATE:20250430
DTSTAMP:20260420T175635
CREATED:20250316T001801Z
LAST-MODIFIED:20250316T012203Z
UID:26830-1745884800-1745971199@marketing.com.au
SUMMARY:Getting to better ideas: improving your creative decision making
DESCRIPTION:With insights from over 1\,000 professionals across marketing teams and creative agencies\, the findings reveal concerning trends and critical barriers impacting the industry. The aim of The BetterIdeas Project is to enhance creative decision-making and establish better idea evaluation practices\, helping you deliver more impactful and high-quality work that you can truly be proud of. \n 
URL:https://marketing.com.au/event/getting-to-better-ideas-improving-your-creative-decision-making/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Copywriting,Design,Digital Marketing,Management,Market Research,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250423
DTEND;VALUE=DATE:20250425
DTSTAMP:20260420T175635
CREATED:20250127T013209Z
LAST-MODIFIED:20250316T012203Z
UID:26687-1745366400-1745539199@marketing.com.au
SUMMARY:Social Media Strategies Summit - First Responders 2025
DESCRIPTION:Learn from a mix of industry leaders who will share the proven social media strategies they use to grow their agency’s online communities. Two jam-packed days tailored to your role in public safety. Don’t miss this First Responder social media conference! \n\n\n\nWe bring over 10 years of experience in social media education. That means you can count on a vetted\, specially curated series of sessions and seasoned\, experienced speakers to tackle topics that impact your agency or department’s social media strategy. \n\n\n\n\n\nShare experiences and learn new social media strategies with your first response and public safety colleagues from around the globe — virtually! \n\n\n\n\n\n\nNetwork with agency peers from across the country. With agencies from around the globe\, SMSsummit is your best resource for fresh social media ideas. \n\n\n\n\n\n\nLearn strategies and tips for tackling issues most important to first responders including social media and crisis communications\, humanizing staff\, improving agency reputation\, and building relationships with your community. \n\n\n\n\n\n\nBe your team’s social media champion! We’ll help you build the foundations of a sustainable\, scalable social media policy that you can easily share with leadership and use to train and empower your team. \n\n\n\n\n\n\nGet all your social media questions answered through speaker Q&A\, live chat\, and discussions with other attendees. \n\n\n\n\n\n\nAssess and audit your current social media initiatives. Leave with and results-focused initiatives you can immediately apply to your agency or department.
URL:https://marketing.com.au/event/social-media-strategies-summit-first-responders-2025/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250422
DTEND;VALUE=DATE:20250423
DTSTAMP:20260420T175635
CREATED:20250316T001629Z
LAST-MODIFIED:20250316T012203Z
UID:26827-1745280000-1745366399@marketing.com.au
SUMMARY:Adopting MarTech for Marketing Excellence
DESCRIPTION:In today’s fast-paced marketing landscape\, staying ahead of the competition requires more than just a solid strategy. It demands flawless execution\, and that’s where MarTech comes into play. \nThis webinar will guide you through the journey of integrating MarTech into your marketing processes\, from planning to implementation. You’ll learn how to leverage MarTech tools to streamline your campaigns\, enhance customer engagement\, and drive measurable results. You will get practical insights and real-world examples to help you harness the full potential of MarTech in your marketing operations.
URL:https://marketing.com.au/event/adopting-martech-for-marketing-excellence/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,eCommerce,Email marketing,Graphic Design,Marketing,Online,PPC
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250408
DTEND;VALUE=DATE:20250409
DTSTAMP:20260420T175635
CREATED:20250316T001450Z
LAST-MODIFIED:20250316T012204Z
UID:26825-1744070400-1744156799@marketing.com.au
SUMMARY:Building inclusive brands for an increasingly diverse world
DESCRIPTION:Today’s world is more diverse than ever\, and brands that don’t adapt risk being left behind. Inclusive marketing isn’t just a buzzword—it’s a powerful strategy to connect with untapped audiences\, grow your reach\, and strengthen your brand’s reputation. \nIn this interactive masterclass\, you’ll learn how to mitigate the biases that may be limiting your brand’s growth and discover actionable strategies to authentically engage with today’s evolving demographics—all without overwhelming your team or stretching your resources. \nLed by Lyndal Hamwood\, Founder of (ide)ate Studio and a DEI strategist with years of experience helping brands thrive through inclusivity\, this session will guide you through the 5-Step Inclusive Marketing Framework. \nYou’ll leave equipped to create campaigns that resonate\, grow your audience\, and protect your reputation in competitive markets.
URL:https://marketing.com.au/event/building-inclusive-brands-for-an-increasingly-diverse-world/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250330
DTEND;VALUE=DATE:20250402
DTSTAMP:20260420T175635
CREATED:20241005T235405Z
LAST-MODIFIED:20250316T012204Z
UID:26575-1743292800-1743551999@marketing.com.au
SUMMARY:Social Media Marketing World 2025
DESCRIPTION:Experience three phenomenal days with the best online marketers\, discover the latest strategies\, and improve your marketing in 2025. \nJoin thousands of fellow marketers at the industry’s largest conference designed to empower you with business-building ideas—brought to you by Social Media Examiner. \n“This was honestly the best conference I’ve attended in my professional life\,” said attendee Laura Kaslow. \nYou’ll walk away with new ideas that you can put to work for your business or clients right away. \nTake Your Marketing to the Next Level\nSocial Media Marketing World focuses on AI and marketing\, marketing strategy\, organic social marketing\, and paid social marketing. \n\nAI and Marketing: Wondering how to put AI to work? Learn AI strategy and tactics for marketing\, content\, workflows\, and more!\n Marketing strategy: Are you looking for a master plan to guide your future marketing? Let our expert trainers show you different ways to achieve your objectives.\n Organic social marketing: Covering Instagram\, YouTube\, Facebook\, LinkedIn\, TikTok\, and beyond\, you’ll improve your exposure\, engagement\, and sales.\n Paid social marketing: Want to master paid acquisition from platforms like Facebook and Instagram? Let our expert trainers show you precisely how to capitalize on ads across all the major social platforms.
URL:https://marketing.com.au/event/social-media-marketing-world-2025/
CATEGORIES:Advertising,AI,All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Online,PPC,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250313
DTEND;VALUE=DATE:20250314
DTSTAMP:20260420T175635
CREATED:20250127T015248Z
LAST-MODIFIED:20250316T012204Z
UID:26685-1741824000-1741910399@marketing.com.au
SUMMARY:Future Media Forum 2025
DESCRIPTION:Taking place on 13th March\, the Future Media Forum is designed for the key communities in our media landscape: Enterprise Brand Marketers\, Agencies\, Media Owners and Technology professionals. Bringing together 300+ of the industry’s most influential media executives and the next generation of leaders\, and showcasing international keynotes and local pioneers\, the Future Media Forum will be split into two distinct content tracks: \n‘‘Strategic Vision’’ tailored to industry leaders who drive business direction and commercial strategies\, and\, ‘‘Tactical Execution’’ tailored to experienced media professionals and emerging leaders who are currently building and implementing media\, brand\, and marketing plans. \nAlongside the conference will be the “Experiential Marketplace” allowing partners to utilise clever onsite activations to engage attendees in memorable and impactful ways throughout the day. \nJoin us as we delve into the future of digital advertising\, guided by an unobstructed vision and a commitment to excellence. The Future Media Forum is your opportunity to shape the media landscape of tomorrow\, one idea at a time.
URL:https://marketing.com.au/event/future-media-forum-2025/
LOCATION:Royal Randwick Racecourse\, The Ballroom\, Level 2\, Alison Road\, Randwick\, NSW\, 2031\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Digital Marketing,Marketing,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250311
DTEND;VALUE=DATE:20250313
DTSTAMP:20260420T175635
CREATED:20250127T055153Z
LAST-MODIFIED:20250316T012205Z
UID:26706-1741651200-1741823999@marketing.com.au
SUMMARY:Monster Scale Summit 2025
DESCRIPTION:30+ interactive sessions that explore “monster scale” challenges related to ScyllaDB\, the monstrously fast database\, and broader at-scale engineering feats. Industry experts share emerging trends\, architecture deep dives\, experience reports\, infrastructure innovations\, and hands-on labs. \nThe Monster Scale Summit community is all about discussing strategies for meeting performance expectations at extreme scale. Whether you’re designing\, implementing\, or optimizing systems that are pushed to their limits\, we’d love to hear about your most impressive achievements and lessons learned. \nTech talks\nDiscover how your peers are approaching real-time engineering challenges at massive scale. \n\n\n\n\n\n\n\n\n\n\n\n\nCommunity\nConnect with other engineers designing\, implementing\, and optimizing systems that are pushed to their limits. \n\n\n\n\n\n\n\n\n\n\n\n\nHands-on\nRoll up your sleeves and master best practices for predictable low latency at high throughput.
URL:https://marketing.com.au/event/monster-scale-summit/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Coding,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250311
DTEND;VALUE=DATE:20250313
DTSTAMP:20260420T175635
CREATED:20241006T012008Z
LAST-MODIFIED:20250316T012205Z
UID:26614-1741651200-1741823999@marketing.com.au
SUMMARY:Social Media Bootcamp
DESCRIPTION:With more than 4 billion users worldwide regularly connecting\, communicating and influencing on social media\, businesses that aren’t effectively engaging on these same channels could be missing valuable leads and sales! \nThe opportunities to build relationships\, establish brand loyalty and maintain competitive advantage are yours to achieve through social media. \nForge a confident path in social media with the help of the AMA Social Media Bootcamp for beginners! In just two days\, you’ll learn how to effectively showcase your brand so it can be a significant driver for your marketing strategy with clear goals\, engaging content and an active presence.
URL:https://marketing.com.au/event/social-media-bootcamp/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250306
DTEND;VALUE=DATE:20250307
DTSTAMP:20260420T175635
CREATED:20250127T020053Z
LAST-MODIFIED:20250316T012205Z
UID:26684-1741219200-1741305599@marketing.com.au
SUMMARY:CX Award 2025
DESCRIPTION:Being a customer-obsessed business is no longer a differentiator in a competitive market; it’s the cornerstone of survival. As we all navigate our journey to customer-centricity\, take a moment to pause and to recognise and reflect on yours and your team’s hard work\, and to celebrate the ways in which you’re championing the customer within your organisation. \nBack for their seventh year\, The CX awards are the ultimate accolade to benchmark and recognise CX excellence in the ANZ region. Judged by an esteemed panel of your CX peers\, the CX Awards go one step further in trying to differentiate the very best leaders\, teams\, strategies and innovations. \nAnd this year\, they’re bigger and better than ever\, culminating in a beautiful gala dinner as the winners are announced on Thursday\, 6th March 2025. \nOur winners over the years have included Commonwealth Bank\, Telstra\, The NRMA\, HotDoc\, Transport for NSW and PepsiCo. This year\, it could be your turn.
URL:https://marketing.com.au/event/cx-award-2025/
LOCATION:Royal Randwick Racecourse\, The Ballroom\, Level 2\, Alison Road\, Randwick\, NSW\, 2031\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Award,Communications,Content Marketing,Design,Digital Marketing,Graphic Design,Online,Sydney,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250305
DTEND;VALUE=DATE:20250317
DTSTAMP:20260420T175635
CREATED:20241006T011840Z
LAST-MODIFIED:20250316T012205Z
UID:26612-1741132800-1742169599@marketing.com.au
SUMMARY:Video Production Basics: From Concept to Creation
DESCRIPTION:We all know attention spans grow shorter and more brands are competing for it. But when it comes to learning about products and services (or just being entertained) consumers tend to prefer videos to text. The average person spends 1-3 hours every day watching videos – on social media and beyond. \nBut how do you go about building a plan and executing a consistent set of quality videos? Join our 6-week online video master session to learn skills and strategies you need to thrive in a digital landscape dominated by video content. \nWith hands-on and detailed instruction covering the entire video production lifecycle\, you will create your own video strategy and content\, as well as get guidance from your instructor\, ensuring you’re battle-ready for the new era of social media.
URL:https://marketing.com.au/event/video-production-basics-from-concept-to-creation/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Video
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250226
DTEND;VALUE=DATE:20250228
DTSTAMP:20260420T175635
CREATED:20250127T013654Z
LAST-MODIFIED:20250316T012205Z
UID:26686-1740528000-1740700799@marketing.com.au
SUMMARY:Social Media Strategies Summit 2025
DESCRIPTION:Learn from a mix of industry leaders who will share the proven social media strategies they use to grow their brands. \n\n\n\nHere’s what our summit can help you achieve: \n\n\n\n\n\nLearn the nuts and bolts of a winning social media strategy to position your brand for success\, regardless of team size or budget. \n\n\n\n\n\n\nLeverage cross-industry case studies to help you gauge the best opportunities for your brand across social media platforms. \n\n\n\n\n\n\nAudit the efficacy of your brand’s social media\, content\, advertising\, and analytics to stay competitive. \n\n\n\n\n\n\nUnderstand how to explore\, define\, and engage your unique audiences to improve your brand’s online presence. \n\n\n\n\n\n\nTake advantage of our speakers’ knowledge\, creativity\, innovation\, and inspiration that will translate to hundreds of new ideas for you to take back to the office. \n\n\n\n\n\n\nCultivate an arsenal of tools\, resources\, and networking connections to keep your social media strategy fresh\, timely\, and relevant.
URL:https://marketing.com.au/event/social-media-strategies-summit-2025/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250225
DTEND;VALUE=DATE:20250226
DTSTAMP:20260420T175635
CREATED:20241005T061458Z
LAST-MODIFIED:20250316T012205Z
UID:26541-1740441600-1740527999@marketing.com.au
SUMMARY:Privacy & Compliance for Marketers
DESCRIPTION:In today’s digital age\, data plays a crucial role in marketing strategies. However\, with great power comes great responsibility. This course is designed to help marketing professional ensure that the collection\, management\, and utilization of data is done in a compliant and ethical manner. \nWith an emphasis on privacy\, this course equips marketers with the necessary skills to navigate the complex landscape of data regulations and minimize risk in their marketing activities breaching regulations and avoid the significant impacts that can result from a breach. \nWho is it ideal for: \nThis course is suitable for marketing professionals\, digital marketers\, data analysts\, and anyone involved in marketing activities that involve the collection\, management\, and utilization of data. \nLearning Outcomes: \nBy the end of this course\, participants will possess a solid understanding of the ethical considerations and legal obligations surrounding data privacy in marketing\, empowering them to make informed decisions and uphold the highest standards of privacy and compliance in their marketing endeavours. \n1. Understanding the Role of Data: Explore the significance of data in marketing and its various applications. \n2. Defining Personal and Sensitive Data: Learn to distinguish between different types of data and their levels of sensitivity. \n3. Data Flow in Organizations: Trace the journey of data from collection to storage and utilization within an organization. \n4. Regulatory Framework: Gain insights into the regulations governing the collection\, storage\, and use of personal data\, including GDPR\, CCPA\, and upcoming changes to the Privacy Act. \n5. Adherence to Principles: Explore key principles such as transparency\, accountability\, security\, and customer rights that underpin ethical data practices in marketing. \n6. Consequences of Breaches: Understand the financial and brand repercussions of breaching data regulations and the importance of compliance. \n7. Future Trends: Stay updated on upcoming changes to privacy regulations\, including amendments to the Privacy Act\, and their implications for marketing practices. \n8. Risk Minimization Strategies: Discover practical strategies and best practices to mitigate the risk of breaching data regulations in marketing activities. \nTopics covered: \nDay 1 – The data privacy landscape. \nModule 1: Introduction to Data in Marketing \n\nImportance of data in marketing\nCommon types of data used in marketing activities.\n\nModule 2: Overview of Data Regulations \n\nThe principles of data privacy\nIntroduction to key data privacy regulations (e.g.\, Privacy Act\, GDPR\, CCPA\,)\nUnderstanding the scope and implications of regulations on marketing activities\n\nModule 3: Data Collection Methods \n\nOverview of data collection techniques (e.g.\, website\, surveys\, CRM systems)\nBest practices for ethical data collection\nImportance of obtaining consent and transparency in data collection\n\nClass Activity: Focus on a recent campaign. Summarise the data collected and used. Identify any issues with how that data has been processed. \nDay 2 – Managing compliance. \nModule 4: Data Storage and Management \n\nUnderstanding data storage systems (e.g.\, databases\, cloud storage)\nSecurity measures to protect stored data.\nData retention policies and compliance requirements\n\nModule 5: Compliance Framework for Marketers \n\nBuilding a privacy compliance framework\nPractical steps for ensuring compliance in marketing campaigns and initiatives.\n\nModule 6: Risk Mitigation Strategies \n\nIdentifying common risks and vulnerabilities in marketing data practices\nStrategies for minimizing the risk of data breaches and non-compliance.\n\nClass Activity: Review the summaries and discuss implications for their organisation.
URL:https://marketing.com.au/event/privacy-compliance-for-marketers-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Digital Marketing,Online,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250219
DTEND;VALUE=DATE:20250220
DTSTAMP:20260420T175635
CREATED:20241006T014405Z
LAST-MODIFIED:20250316T012205Z
UID:26630-1739923200-1740009599@marketing.com.au
SUMMARY:Elevating MarTech Globally: Where Ideas Transcend Boundaries
DESCRIPTION:The Global Virtual MarTech Summit 2025 aims to not only leave you with new insight and knowledge\, but also hope to allow you to be able to reflect and improve on your own from gaining a broader view of the industry and also learning from others’ successes and failures. \nWe are back with our first virtual offering of 2025 covering both the EMEA & APAC regions. A brand new and exciting agenda awaiting filled with fireside chats and panels that featured many interesting conversations – all from the very best top industry talents. There are 20+ thought leaders & experts who revealed both pain points & best practices for the MarTech industry through significant topics such as recent advancements in AI & ML technology\, full funnel marketing\, talent acquisition and developments & so much more!
URL:https://marketing.com.au/event/elevating-martech-globally-where-ideas-transcend-boundaries/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Data,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250218
DTEND;VALUE=DATE:20250221
DTSTAMP:20260420T175635
CREATED:20241006T005540Z
LAST-MODIFIED:20250316T012205Z
UID:26586-1739836800-1740095999@marketing.com.au
SUMMARY:DeveloperWeek 2025
DESCRIPTION:Each year\, 8\,000+ developers\, engineers\, software architects\, dev teams\, managers\, and executives from 70+ countries gather for DeveloperWeek (Feb 11-13\, 2025\, San Francisco Bay Area & Feb 18-20\, 2025\, Live Online) to discover the latest in developer technologies\, languages\, platforms\, and tools. \nDeveloperWeek 2025 is the largest developer conference & event series including the DeveloperWeek 2025 Conference & Expo\, 1\,000+ attendee hackathon\, 800+ attendee tech hiring expo\, and a series of workshops\, technical talks\, and keynotes. \nBecause DeveloperWeek covers all new technologies\, our conference and workshops invite you to get intro lessons (or advanced tips and tricks) on technologies like VR Dev\, Artificial Intelligence Dev\, Blockchain Dev\, IoT Dev\, Serverless technology\, Microservices technology\, new JavaScript frameworks\, and more. \nThis year\, DeveloperWeek will have an expanded DevExec World\, which is 2 days of roundtable talks\, educational talks\, and networking events for engineering managers\, tech executives\, and lead developers. Additionally\, DeveloperWeek will be co-located with ProductWorld and AI DevWorld. \nDeveloperWeek puts the spotlight on new technologies. Companies that participated in past DeveloperWeek events include Google\, Facebook\, Yelp\, Rackspace\, IBM\, Cloudera\, Red Hat\, Optimizely\, SendGrid\, Blackberry\, Microsoft\, Neo Technology\, Eventbrite\, Klout\, Built.io\, Ripple\, GNIP\, Tagged\, HackReactor\, and 30+ more here!
URL:https://marketing.com.au/event/developerweek-2025/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Coding,Data,Digital Marketing,eCommerce,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250206
DTEND;VALUE=DATE:20250207
DTSTAMP:20260420T175635
CREATED:20241006T011734Z
LAST-MODIFIED:20250316T012206Z
UID:26610-1738800000-1738886399@marketing.com.au
SUMMARY:Interpreting and Presenting Your Social Media Analytics
DESCRIPTION:When it comes to social media analytics\, it is easy to get caught up in all of the metrics and forget about the story. What are the metrics telling you and how can and should you use this information to guide your future planning and decisions? \nIn this session\, learn how to effectively analyze social media data and extract meaningful insights to better communicate key findings in a clear\, concise\, and actionable manner to your various stakeholders. \n 
URL:https://marketing.com.au/event/interpreting-and-presenting-your-social-media-analytics/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250130
DTEND;VALUE=DATE:20250131
DTSTAMP:20260420T175635
CREATED:20241006T011628Z
LAST-MODIFIED:20250316T012206Z
UID:26608-1738195200-1738281599@marketing.com.au
SUMMARY:From Numbers to Narrative: Data Storytelling & Visualization
DESCRIPTION:Communicating data is completely different from (and entirely the same as) communicating other types of information. It’s different\, in that there are best practices for how to talk about and visualize data that is different from talking about and visualizing other things. \nBut it’s the same\, in that you need to remember that just because what you’re communicating is numbers\, that doesn’t mean the audience isn’t still a bunch of humans who just need to understand what’s important. And guess what\, it’s not “the data” that’s important. It’s the insights in the data. \nYou will leave this workshop thinking differently about how to communicate with data and armed with some tangible techniques to do so immediately. \n 
URL:https://marketing.com.au/event/from-numbers-to-narrative-data-storytelling-visualization/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Copywriting,Data,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250128
DTEND;VALUE=DATE:20250131
DTSTAMP:20260420T175635
CREATED:20241005T234453Z
LAST-MODIFIED:20250316T012206Z
UID:26567-1738022400-1738281599@marketing.com.au
SUMMARY:Rev Conference 2025
DESCRIPTION:Rev is the best marketing conference for learning skills that are crucial for your job and career. Whether you work for a startup or a growth-oriented company\, you need practical training to hit the ground running and become a valuable member of the team. Rev provides the essential training that you didn’t get in school and won’t get on the job. \nOur conference prioritizes in-depth learning. If you’ve been disappointed by surface-level discussions at conferences\, Rev is your haven. No long-winded anecdotes. No endless slides. No self-promotion. Just valuable sessions focused on how to execute effective marketing and make an impact at your company. \nRev is the virtual marketing conference for startups or anyone eager to accelerate growth.
URL:https://marketing.com.au/event/rev-conference-2025/
LOCATION:Online
CATEGORIES:Advertising,AI,All Event Locations,All Event Topics,All Event Types,Brand,Content Marketing,Copywriting,Data,Design,Digital Marketing,Market Research,Marketing,Online,Podcast,PPC,Public Relations
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250122
DTEND;VALUE=DATE:20250124
DTSTAMP:20260420T175635
CREATED:20241006T011055Z
LAST-MODIFIED:20250316T012206Z
UID:26606-1737504000-1737676799@marketing.com.au
SUMMARY:The Year Ahead in Marketing 2025
DESCRIPTION:As the marketing landscape continues to evolve\, it’s essential for professionals to stay informed and adaptable to the changes ahead. Join us for a dynamic two-day conference where we’ll explore the key trends\, challenges\, and opportunities that will define the year in marketing. This event is designed to equip you with the insights and strategies needed to thrive in an ever-changing environment. \nIndustry experts will lead discussions on the most pressing topics\, from emerging technologies and shifting consumer behaviors to innovative marketing strategies and best practices. Whether you’re focused on digital marketing\, brand management\, or customer engagement\, this conference will provide you with the tools and knowledge to make the most of the year ahead.
URL:https://marketing.com.au/event/the-year-ahead-in-marketing-2025/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Conference,Content Marketing,Digital Marketing,Management,Market Research,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250115
DTEND;VALUE=DATE:20250227
DTSTAMP:20260420T175635
CREATED:20241006T010929Z
LAST-MODIFIED:20250316T012206Z
UID:26604-1736899200-1740614399@marketing.com.au
SUMMARY:AMA Digital Marketing Copywriting
DESCRIPTION:Great marketing writers know that using the right messaging tailored to their customers’ needs through a specific platform can make all the difference in growing a business. \nThis small-group online training will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web — specifically social media\, blogs and email. \nYou’ll learn how to drive action by using powerful\, emotive copy and how to explain complicated or technical details of your products in accessible ways. We’ll look at how today’s leading companies use words to shape their brand\, convey their purpose and motivate people to become customers. Plus\, you’ll leave ready to write the perfect headline and produce content people actually want to read.
URL:https://marketing.com.au/event/ama-digital-marketing-copywriting/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Copywriting,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250108
DTEND;VALUE=DATE:20250109
DTSTAMP:20260420T175635
CREATED:20241006T010650Z
LAST-MODIFIED:20250316T012206Z
UID:26598-1736294400-1736380799@marketing.com.au
SUMMARY:Mastering Short-Form Video Content
DESCRIPTION:In today’s social media landscape\, short-form video content is taking the reigns. If you aren’t in the game\, now is the time to level up your video presence. When you only have a few seconds to capture your audience\, your short-form video strategy can make or break whether you get their attention or not. \nThis 1-day bootcamp will help you boost your confidence in creating short-form video content efficiently and effectively. Learn about best practices for content creation\, the impact of different types of short-form video\, and how to strategically repurpose video content you already have.
URL:https://marketing.com.au/event/mastering-short-form-video-content/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Online,Podcast,Social Media,UX,Video
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250108
DTEND;VALUE=DATE:20250109
DTSTAMP:20260420T175635
CREATED:20241005T232526Z
LAST-MODIFIED:20250316T012206Z
UID:26557-1736294400-1736380799@marketing.com.au
SUMMARY:2025 B2B Digital Marketing Predictions & Resolutions With Professor Lou Cohen
DESCRIPTION:It’s 2025… and a new year brings new opportunities\, new fears\, and new hope. As B2B Marketers\, what lies ahead for us in 2025? Join EY’s Americas Digital Marketing & Demand Generation Leader\, Lou Cohen\, aka NYU & Baruch College’s Professor Cohen\, as he shares insights he’s gathered from Marketing leaders about what we should expect to encounter in 2025. We’ll also look back on Lou’s 2024 predictions to see what he got right or wrong. You won’t want to miss out on these 2025 predictions about what’s to come\, his views on the concerns we share\, and resolutions we can take with us to ensure a successful 2025.
URL:https://marketing.com.au/event/2025-b2b-digital-marketing-predictions-resolutions-with-professor-lou-cohen/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,B2B,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241211
DTEND;VALUE=DATE:20241213
DTSTAMP:20260420T175635
CREATED:20241006T013249Z
LAST-MODIFIED:20250316T012207Z
UID:26625-1733875200-1734047999@marketing.com.au
SUMMARY:Social Media Strategies Summit: Government Social Media Conference 2024
DESCRIPTION:Join us live on December 11 & 12\, and revisit any sessions you missed for up to 6 months! Our program includes 30-minute sessions and panels and a live chat stream\, followed by 15 minutes of live speaker Q&A with the audience.
URL:https://marketing.com.au/event/social-media-strategies-summit-government-social-media-conference-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241211
DTEND;VALUE=DATE:20241213
DTSTAMP:20260420T175635
CREATED:20241006T013021Z
LAST-MODIFIED:20250316T012207Z
UID:26619-1733875200-1734047999@marketing.com.au
SUMMARY:Social Media Strategies Summit: Public Agencies & Government 2024
DESCRIPTION:Two jam-packed days tailored to your role in public service. Don’t miss this government social media conference! \nWe bring over 10 years of experience in social media education. That means you can count on a vetted\, specially curated series of sessions and seasoned\, experienced speakers to tackle topics that have the biggest impact on your agency or office’s social media strategy.
URL:https://marketing.com.au/event/social-media-strategies-summit-public-agencies-government-2024-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Management,Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241209
DTEND;VALUE=DATE:20241211
DTSTAMP:20260420T175635
CREATED:20241006T012651Z
LAST-MODIFIED:20250316T012207Z
UID:26616-1733702400-1733875199@marketing.com.au
SUMMARY:The Design + AI Summit 2024
DESCRIPTION:Every revolution offers both risk and opportunity—and we are just at the beginning of an AI revolution that will affect every aspect of graphic design\, writing\, art\, social media\, publishing\, and communication. As the saying goes: luck favors the prepared. \nAI is a tool you need to master\, not a threat. AI won’t replace your job\, but someone who knows AI better than you might! \nThat’s why we created The Design + AI Summit\, the essential HOW-TO event to help designers leverage the power of AI to create quality work more efficiently\, being held online December 9–10\, 2024. \nWith 12 great sessions from internationally renowned experts\, you will take away practical techniques to help you master a wide range of Generative AI tools. \nIf you want to discover how you can thrive with AI tools\, you can’t afford to miss this event!
URL:https://marketing.com.au/event/the-design-ai-summit-2024/
CATEGORIES:Advertising,AI,All Event Locations,All Event Topics,All Event Types,Conference,Design,Digital Marketing,Online,Video,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241205
DTEND;VALUE=DATE:20241206
DTSTAMP:20260420T175635
CREATED:20241006T013508Z
LAST-MODIFIED:20250316T012207Z
UID:26627-1733356800-1733443199@marketing.com.au
SUMMARY:Driving Inclusive Marketing Excellence - Virtual
DESCRIPTION:Despite multicultural consumers making up 40 percent of the U.S. population\, only 5.2 percent of advertising spend target this segment. Today’s business imperative requires a multicultural mindset across the organization starting with the office of the CEO to the frontline sales team. Marketers need to be inspired to be the quarterback of profitable growth by tapping into the power of a shifting demographic landscape. \nThis virtual workshop taps into both the art and the science of great multicultural and inclusive marketing. The content and the delivery will take marketers first into a journey of self-discovery\, then reflection and real-world application across creative\, media\, and marketing performance for inclusive marketing. \nThis virtual workshop arms marketers with insights\, knowledge\, and skills to not only build successful multicultural marketing campaigns but to tap into the power of data\, technology\, and leadership across functions to drive success. Led by an expert global marketing leader\, this high-impact workshop draws on the artistic aesthetics of connecting to consumers through culture\, as well as the scientific rigor of metrics and measuring impact\, to refine and enhance their multicultural and inclusive marketing efforts. Through robust frameworks\, anthropological narratives\, case studies\, stories from current marketing executives\, visual thinking strategies\, and technology immersion\, participants will be armed with tools and resources to galvanize their marketing strategies and drive sustainable and profitable growth in a multicultural America. \nTarget Audience\nThis virtual workshop is for teams or individuals involved in the development of marketing strategies\, working closely with their creative and media agencies\, focusing on engaging and activating multicultural audiences\, through authenticity\, transparency\, and rigorous measurement. It can serve as a great introduction for those new to the multicultural marketing process or a welcome refresher for seasoned professionals. \nIt is particularly relevant for Brand and Performance Marketing teams; Marketing Research or MarTech teams may also benefit. Relevant for B2C\, B2B and hybrid marketers\, the content can be tailored to accommodate any career level.
URL:https://marketing.com.au/event/driving-inclusive-marketing-excellence-virtual/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241203
DTEND;VALUE=DATE:20241213
DTSTAMP:20260420T175635
CREATED:20241005T053424Z
LAST-MODIFIED:20250316T012207Z
UID:26539-1733184000-1734047999@marketing.com.au
SUMMARY:Effective Director Course
DESCRIPTION:Exploring the role of the company director and the board’s vital contribution towards organisational culture and sustainable governance\, this course draws on theory\, practice\, and the collective knowledge of the participants to simulate the boardroom experience. \nThis course is designed to consolidate your understanding of the role of the director and the board. The course modules are delivered part time over 3 weeks and explore the duties of directors with a focus on the soft skills required to be an effective director in the boardroom environment. You will meet and network with peers across sectors and each module is facilitated by an experienced trainer with director experience. \nThe course is designed for: \n\nAspiring or newly appointed directors\nExecutives seeking director transition pathways\nDirectors wanting to refine their skills\nSenior executives reporting into a board\n\nThe course is uniquely based around one hypothetical case study to support your practical learning. \nAfter attending the course\, you will: \n\nWalk away with practical tools and tips on how to be an effective director\nExplore the frameworks and the theory behind best practice director communication\nLearn about executive engagement and how a board operates and makes decisions\nBe involved in a boardroom simulation and practice your director questioning skills\nUnderstand how a director and board acquires information\, including board packs\, which provide the basis for sound decision-making\nLearn how to use a board portal and take notes\n\nConclude the course by meeting an experienced non-executive director and a recruiter to hear about current trends in director recruitment and appointment and gain valuable personal insights on how to thrive as a director in the boardroom. \nThe course materials will be provided for pre-reading 2 weeks prior to the start of your course. Assessment consists of reflective written responses to each of modules 1 to 3. \nHow the course will be delivered? \nThis course will run virtually over 2 weeks in short weekly sessions. \nDates of course modules: \n\nModule 1: High Performing Boards — Part I\, 3 December\, 1:00pm – 4:30pm AEDT\nModule 1: High Performing Boards — Part II\, 4 December\, 1:00pm – 4:30pm AEDT\nModule 2: Director dynamics — Part I\, 5 December\, 1:00pm – 4:30pm AEDT\nModule 2: Director dynamics — Part II\, 10 December\, 1:00pm – 4:30pm AEDT\nModule 3: Board meeting simulation\, 11 December\, 1:00pm – 4:30pm AEDT\nModule 4: Acquiring a non-executive director role\, 12 December\, 1:00pm – 4:30pm AEDT\n\nIf you successfully complete the course and assessment tasks\, you will graduate and become a part of the Effective Director Course Alumni and qualify for membership of Governance Institute of Australia and receive Cert (EDC) post-nominals .
URL:https://marketing.com.au/event/effective-director-course/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20241126T080000
DTEND;TZID=Australia/Melbourne:20241126T170000
DTSTAMP:20260420T175635
CREATED:20241005T053224Z
LAST-MODIFIED:20250316T012207Z
UID:26537-1732608000-1732640400@marketing.com.au
SUMMARY:AI and Adland - what are the implications and Impacts?
DESCRIPTION:The intersection of Generative AI and human creativity represents a crucial turning point for advertising agencies\, highlighted by recent developments in academic research and practitioner application. \nThis research\, completed by Swinburne University of Technology in collaboration with The General Store\, explores the synergy between AI and human creativity through interviews with senior advertising executives. \nThis webinar enables ad agencies\, in house teams\, and wider marketing functions to compare their own respective insights and experiences with those from a wider industry review. \nAI’s influence on advertising extends across various dimensions\, with the potential to boost efficiency\, personalisation\, and targeting. Indeed\, AI can streamline a range of advertising functions\, including consumer insights\, media planning\, ad buying\, content creation\, and performance evaluation. In the context of advertising\, AI technologies are primarily deployed to enhance the effectiveness of advertising campaigns\, accurately target specific audiences\, and improve decision-making processes.
URL:https://marketing.com.au/event/ai-and-adland-what-are-the-implications-and-impacts/
LOCATION:Online
CATEGORIES:Advertising,AI,All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
END:VCALENDAR