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DTSTART;TZID=Australia/Melbourne:20210210T100000
DTEND;TZID=Australia/Melbourne:20210210T230000
DTSTAMP:20260425T065225
CREATED:20210130T122148Z
LAST-MODIFIED:20210410T092344Z
UID:18330-1612951200-1612998000@marketing.com.au
SUMMARY:Get Started with SEO
DESCRIPTION:In this masterclass you’ll learn: \n\nHow to quickly and simply get SEO working on your website\nWhich keyword research tool I use for my VIP client\nHow to create the right content for website visitors and Google too!\nBacklink basics – what are they and why you need them\nHow to take advantage of Google tools to benefit your website
URL:https://marketing.com.au/event/get-started-with-seo/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210209T110000
DTEND;TZID=Australia/Melbourne:20210209T120000
DTSTAMP:20260425T065225
CREATED:20210118T073825Z
LAST-MODIFIED:20210410T092344Z
UID:18179-1612868400-1612872000@marketing.com.au
SUMMARY:SEO For Beginners
DESCRIPTION:Master the basic Search Engine Optimisation skills to reach your customers in this free 1-hour webinar. \n\n\n\n\nWe all know how important mastering Search Engine Optimisation (SEO) for your online content is. \nBut can be confusing to navigate the massive amount of information on the internet about SEO. \nIn this free 1-hour webinar\, you’ll discover: \n\nwhat SEO actually means and why it’s important\nthe benefits of employing a SEO strategy and what you should be focussing on\nhow you can increase your site visibility\, the number of visitors coming to your site and how to optimise conversions.
URL:https://marketing.com.au/event/seo-for-beginners/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210128T180000
DTEND;TZID=Australia/Melbourne:20210129T040000
DTSTAMP:20260425T065225
CREATED:20201222T035943Z
LAST-MODIFIED:20210118T073243Z
UID:17982-1611856800-1611892800@marketing.com.au
SUMMARY:All New Digital Virtual Summit
DESCRIPTION:So many speakers on “the speaker circuit” just recycle their talks and decks. Not at this event! We have gathered an internationally renowned panel of speakers on the cutting edge of their respective fields of expertise. All speakers come from the trenches to give you hands-on information you can use right away. \nWe asked them one simple thing. \n“Speak about your latest learnings in Online Marketing. No old stuff!” \nThey will tell you the NEWEST approaches that have worked for them. Tips and tricks that will serve you to improve your marketing skills for 2021 and beyond. \n“How to Maximize Link Equity Faster Than Google Says is Possible” \n“An Introduction to Python and Machine Learning for Technical SEO” \n“The Art of Crawling: Getting the most out of Crawl and Index Budget” \n“Expand your business by entering new markets: how international SEO works today” \n… and more exciting Online Marketing strategies with the focus on SEO & Content await you. \nOur panel of speakers contains internationally renowned digital marketers from all over the world like Nick Eubanks (Founder FTF and TTT & serial entrepreneur)\, Bastian Grimm (Managing Director Peak Ace Agency from Berlin)\, Olivia Smith (Head of Digital PR\, Digitaloft) \, Cody West (Founder Assisted Reach)\, Kevin Indig (Head of SEO\, G2)\, Mare Hojc (Founder AN Digital\, serial entrepreneur)\, Ruth Everett (Tech SEO\, DeepCrawl).
URL:https://marketing.com.au/event/all-new-digital-virtual-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online,SEO,UX,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210127T133000
DTEND;TZID=Australia/Melbourne:20210127T143000
DTSTAMP:20260425T065225
CREATED:20201222T035416Z
LAST-MODIFIED:20210118T073243Z
UID:17980-1611754200-1611757800@marketing.com.au
SUMMARY:Digital Toolkit 2020: Digital Expert Panel Q&A
DESCRIPTION:This webinar is the perfect place for you to ask the experts how to overcome your digital challenges and grow your business online. \n\n\n\nDigital Expert Panel Q&A Session \nAre you finding it hard to get found online? Feeling like your business is struggling? You are not alone! Perhaps you just need some questions answered? Or some simple tools to help you accomplish your tasks? Keep your business growing with the unique and experienced insight of the Digital Toolkit Panel of Experts. \nPut us to the challenge! Ask us anything digital. This panel is a discussion focussed on helping small to medium business owners\, and to provide tools and tips to help you manage your brand online and to build your digital strategy. In this very difficult time\, it is essential that we are all here to support one another. We will have a range of experts on hand every session\, to help you resolve your digital challenges. Who are all ready to help you if you would like to contact them directly Looking forward to seeing you all online\, every Wednesday.
URL:https://marketing.com.au/event/digital-toolkit-2020-digital-expert-panel-qa-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210122T110000
DTEND;TZID=Australia/Melbourne:20210122T120000
DTSTAMP:20260425T065225
CREATED:20201222T041257Z
LAST-MODIFIED:20210118T073243Z
UID:17990-1611313200-1611316800@marketing.com.au
SUMMARY:MarketingProfs Career Day
DESCRIPTION:How many times have you seen an amazing job opening but you’re missing one bullet point in the description\, so it causes you to doubt? And that leads to procrastination and inaction. It’s time to break that cycle! Join us at the MarketingProfs Career Day for six informational and inspirational sessions that will break through that ennui and land you your dream job. \nThis one-day virtual event features six sessions focusing on all things career-related. From an in-depth LinkedIn makeover to how to ace an interview during a pandemic\, from powering up your job hunting to an inspirational kick in the backside (you know\, just to get you moving!)—we’re here to make sure you’re on track to be the best you in 2021. \nIf there’s ever been a time for a career day\, it’s now. Let’s take the energy a brand new year brings and make sure you’re as marketable as possible! \n 
URL:https://marketing.com.au/event/marketingprofs-career-day/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210121T050000
DTEND;TZID=Australia/Melbourne:20210121T070000
DTSTAMP:20260425T065225
CREATED:20201222T031126Z
LAST-MODIFIED:20210118T073243Z
UID:17959-1611205200-1611212400@marketing.com.au
SUMMARY:Social Media Selling in 2021
DESCRIPTION:In this interactive webinar\, we’ll show you a step-by-step guide to making sure you are set up for social selling success in 2021.\n\n\n\n\n\n\n\nAfter a year of uncertainty\, businesses\, brands and new side hustlers are turning to social media to reach their audience and make sales. Plus\, 2021 will see an even greater increase of people buying online\, which gives everyone the opportunity to grow their business\, and make more sales using social media authentically.Inside the webinar\, you will learn the following from your instructors \n\nYour Dream Customer: Do you know your customers and the preferred online journey they are taking to buy from you? Things are shifting in 2021\, so this is essential to ensure you have a strong foundation in the online space. Here\, we show you how the digital landscape is changing in 2021 and how to become BFFs with your dream customer on social media.\nBuilding Trust with an Authentic Brand & Content: Today\, there is an overwhelming amount of activity/content online\, so how do you stand out and build trust with your dream client on social media? It begins with an authentic and consistent brand that provides valuable and unique content. Here\, we put this into context and show you how to show up authentically and consistently across all platforms.\nTools and Systems to Set you Up for Success: Your customer is making decisions about you the moment they land on your social media platforms. Their experience online from the moment they land on your page to the moment they purchase and afterward are all key to creating loyal customers and raging fans that buy again and again. Here we get into the tools\, systems\, mechanics and everything you need to provide a phenomenal online brand & buying experience.\nSpecial guest expert and Q & A: We will wrap the webinar with an opportunity for you to learn from a guest expert & business owner from our community and to ask any questions you may have about making 2021 your best yet on social media.
URL:https://marketing.com.au/event/social-media-selling-in-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210119T123000
DTEND;TZID=Australia/Melbourne:20210119T143000
DTSTAMP:20260425T065225
CREATED:20201222T033120Z
LAST-MODIFIED:20210118T073243Z
UID:17963-1611059400-1611066600@marketing.com.au
SUMMARY:4 Weeks SEO (Search Engine Optimization) Training
DESCRIPTION:Who can take SEO(Search Engine Optimization)Training?\n\nMarketers\, Internet\, digital marketing professionals\, media planners and buyers\, small to medium business owners and those who are interested in organically improving website ranking.\n\nFeatures and Benefits\n\n16 Hours\, 8 sessions\, 4 weeks of total Instructor-led and guided training\nTraining material\, instructor handouts and access to useful resources on the cloud provided\nPractical Hands-on Lab exercises provided\nActual code and scripts provided\nReal-life Scenarios\n\nCourse Objectives\n\nRole of SEO in Web Design and Web Development\nLearn the foundations of SEO\nOn-page optimizations\nOff-page optimizations\nSEO Performance Reporting\nSEO and Content Creation\nSEO and Content marketing\nSocial Media and SEO\n\nCourse Outline\n1. Introduction to Search Engine Optimization \n\nThe Evolution of Search Results\nHow does SEO work?\nBenefit of SEO\nDifference between SEO\, SEM\, and SMM\nGoogle Search Architecture\nRanking methodology\nUnderstanding the SERP and Search Operators\nSearch algorithm updates\nThe current state of SEO\n\n2. Developing a Keyword Strategy \n\nUnderstanding User Intent\nDeveloping a Keyword Strategy\nCompetition vs Conversion\nKeyword Tools\nKeyword Tactics\nExercise: Keyword Discovery Process\nWhat is Keyword Research\nBusiness analysis process\nTypes of Keywords\nKeyword Research Methodology\nGoogle Keyword Planner Tool\nAdvanced Keyword Planning guide\nPaid Keyword Tools\nKeyword generation ideas\nCompetition Analysis\nCompetitor Metrics\nFinalizing the Keywords List\nExercise: Keyword Discovery Process\n\n3. On-Page SEO \n\nWhat are the Variable?\nRich Snippets\nPairing Keywords to Pages\nTactics to Avoid\nGoogle website guidelines\nFundamental On-page Factors\nDomain Name Optimization\nURL Optimization\nTitle Tag Optimization\nMeta Tags Optimization\nHeadings & Footer Optimization\nSEO Content Writing\nAnchor Links Optimization\nImage Tag Optimization\nSitemaps Optimization\nRobot.txt and its importance\nURL Redirecting Techniques\nCanonical Links\nRich Snippets (Schema)\nOne Box Answer Optimization\nExercise: On-Page Optimization\n\n4. Content Strategies \n\nCreating Power Pages\nContent Strategies\nAuditing Content\nFormatting for Readability\nExercise: Content Process\n\n5. Off-Page SEO \n\nIntroduction to Offsite Optimization\nGoogle Link building guidelines\nImportant factors of Link Building\nTypes of Linking Methods\nLinks Analysis Tools\nDirectories Submissions\nLocal Business Listing\nClassified Posting\nGenerating Links from QA sites\nGuest Blogging and commenting\nPress Releases\nSocial Media Links\nDocument Sharing Links\n\n6. Social Media for SEO \n\nWhat are the Social Signals?\nSocial Media Optimization\nReviews\n\n7. Monitoring your SEO Efforts \n\nInsight Tools\nCommon Reports and Metrics\n\n8. SEO Performance reporting \n\nWebsite Position Analysis\nWebsite Monthly Reports\nGoogle Analytics Reports\nSearch Console Keyword Reports\nLink Building Reports\nCompetitor Reports\nPaid Tools for monitoring SEO campaigns
URL:https://marketing.com.au/event/4-weeks-seo-search-engine-optimization-training/
LOCATION:Tech Training Solutions\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210119T093000
DTEND;TZID=Australia/Melbourne:20210120T123000
DTSTAMP:20260425T065225
CREATED:20201222T050324Z
LAST-MODIFIED:20210118T073243Z
UID:17993-1611048600-1611145800@marketing.com.au
SUMMARY:Writing for the web – webinar
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers:\n– how to write short\, sharp and snappy sentences\n– creating great headlines and intros\n– formatting to improve readability\n– using links and subheads properly\n– search engine optimisation (SEO) tips\n– improving email newsletters/EDMs\n– writing for social media\n– usability and accessibility tips. \nOnly 8 places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-webinar-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210115T030000
DTEND;TZID=Australia/Melbourne:20210115T040000
DTSTAMP:20260425T065225
CREATED:20201222T020615Z
LAST-MODIFIED:20210118T073243Z
UID:17945-1610679600-1610683200@marketing.com.au
SUMMARY:The 2021 Chief Marketing Officer Top Strategic Priorities
DESCRIPTION:What key challenges will Chief Marketing Officers (CMOs) face in 2021? In late 2020\, Gartner surveyed nearly 400 marketing leaders to understand how they’re navigating through these difficult times\, including their influence in strategic decision-making and their budget priorities. Gartner also asked what role brands played in societal issues\, from Diversity\, Equality and Inclusion (DE&I) initiatives to environmental sustainability. This complimentary webinar reveals the results of the inaugural Gartner CMO Strategic Priorities Survey\, and the actions you can take to advance your marketing efforts in the new year. \nDiscussion Topics: \n\nThe impact of COVID-19 on marketing strategies and budgets\nThe business and marketing strategies your peers are deploying to drive growth\nHow CMOs are responding to customer and employee demand for societal impact
URL:https://marketing.com.au/event/the-2021-chief-marketing-officer-top-strategic-priorities/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210114T140000
DTEND;TZID=Australia/Melbourne:20210114T150000
DTSTAMP:20260425T065225
CREATED:20201222T030444Z
LAST-MODIFIED:20210118T073244Z
UID:17954-1610632800-1610636400@marketing.com.au
SUMMARY:SEO Simplified in 30 Minutes
DESCRIPTION:Search engine optimization (SEO) has been made to appear way more complicated than it is. Mike Corso\, of Roovio Digital Marketing\, maintains that 80% of good SEO habits come down to just four words\, “They ask\, You Answer”\, and in this eye-opening presentation will explain what this means to your business and how to apply it. \nJoin Mike as he unpacks the essence of SEO in just 30 minutes that will enable you to take immediate action and see results. \nYou’ll learn: \n\nThe important steps that you can take to evolve your website optimization and achieve greater online visibility\nHow successfully ranked websites leverage the strong backbone of their existing site and are adding a lot more value (content!) on top\nMike’s favorite tools for keyword and content research\, social media\, and more
URL:https://marketing.com.au/event/seo-simplified-in-30-minutes/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210114T070000
DTEND;TZID=Australia/Melbourne:20210114T080000
DTSTAMP:20260425T065225
CREATED:20201222T030822Z
LAST-MODIFIED:20210118T073244Z
UID:17956-1610607600-1610611200@marketing.com.au
SUMMARY:What Entrepreneurs Should Know About Intellectual Property Rights
DESCRIPTION:One of an entrepreneur’s most valuable assets is their intellectual property. Intellectual property\, which refers to creations of the human mind\, includes patents\, trademarks\, copyrights\, and trade secrets. These help lead to monetization and growth for entrepreneurs who want to scale their ideas and companies. While many perceive intellectual property protection as cost-prohibitive\, there are low-cost strategies that new entrepreneurs should consider using.  \nIn this live webinar\, Kanika Tolver (author of Career Rehab) is joined by Shontavia Johnson\, an industry expert\, consultant\, and twice named as one of the best lawyers in the U.S. by the American Bar Association and the National Bar Association.  \nThey’ll discuss what new entrepreneurs need to know about intellectual property—no matter their budget or company size. Shontavia will share best practices on the following topics:  \n– Creating a trademark strategy for names\, logos\, and brands.  \n– Using copyrights to protect works and combat copycats online and elsewhere.  \n– Deciding how to protect your inventions with patents.  \n– Determining when to use trade secrets to protect confidential information.  \n– Finding intellectual property lawyers at any budget level.  \nKanika Tolver is the CEO and founder of Career Rehab\, LLC in Washington\, DC\, where she helps clients transform their careers with coaching programs\, events\, webinars\, and digital resources to help people reach their career goals. An in-demand coach\, consultant\, speaker\, and thought leader\, she has been featured on CNN\, CNBC\, CBS Radio\, Yahoo!\, Black Enterprise\, Glassdoor.com\, Entrepreneur.com\, The Washington Post\, and a variety of radio interviews and podcasts.
URL:https://marketing.com.au/event/what-entrepreneurs-should-know-about-intellectual-property-rights/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210111T090000
DTEND;TZID=Australia/Melbourne:20210111T130000
DTSTAMP:20260425T065225
CREATED:20201222T034544Z
LAST-MODIFIED:20210118T073244Z
UID:17975-1610355600-1610370000@marketing.com.au
SUMMARY:Power BI - Deep Dive Sales Analytics and Visualisation
DESCRIPTION:Empowering Finance and Accounting Professional to Learn Power BI and Design Financial Reports with Basic Analysis \n\n\nAbout the training\n \n\n\n\nInstructor led online training\n8 hours session\nInteractive Q & A\n\nLearning Outcomes \n\nCreate an in-depth analysis and dynamic visualizations on sales data\nDiscover advanced DAX functions to create measures and calculations to perform advanced analysis\nDiscover buying patterns\, profit margins and other useful insights into sales\, customer and inventory transactions\n\nWhat We Cover \n\nStep by step instruction from start to end on designing a comprehensive cash flow forecasting report and dashboards in Power BI.\nHow to Install and Get Started with Power BI.\nData Preparation in Excel for your sales data model.\nImporting your sales data from Excel into Power Query Editor.\nData Preparation (Cleaning and Transformation) in Power Query Editor.\nCreate your Data Model for your Sales\, Customer and Inventory analytics\nUse DAX functions to create measures for various calculations\nCreate Visualisations for insights on Sales\, Customers and Inventory\nApply Time Intelligence to make reports dynamic\n\nPrerequisites \n\nDelegates need to have Power BI Desktop application installed onto their machines – the app is free to download and activate (instructions will be emailed before the training commences)\nResource files for the training will be sent to delegates prior to training\nDelegates are advise to use two monitors during the training session – one to view what the instructor is doing and the other to follow the instructions on their own\n\nInstructor – Arno Wakfer CA\, FMVA\, CBCA\nCareer Experience \n\n5 yrs Commercial Finance\nInternational Exp in South Africa & Australia\nCFO at Top rated Business School in Africa (GIBS)\nLed Finance teams at global giants like Dimension Data & Autodesk\nGeneral Management exp having managed two businesses in Australia\n\n2 Years Experience in Power BI (DA-100 Exam Microsoft Certification in progress) \nQualification and Education \n\nChartered Accountant with CA ANZ\nCertified Financial Modeller and Valuation Analyst with CFI\nCertified Banking and Credit Analyst with CFI
URL:https://marketing.com.au/event/power-bi-deep-dive-sales-analytics-and-visualisation/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210107T080000
DTEND;TZID=Australia/Melbourne:20210111T170000
DTSTAMP:20260425T065225
CREATED:20201010T111802Z
LAST-MODIFIED:20201010T112000Z
UID:17205-1610006400-1610384400@marketing.com.au
SUMMARY:Innovation & Connection Online
DESCRIPTION:The power of CONNECT is now at your fingertips\nWe’ve hosted 100s of in-person summits\, brought together countless executives\, facilitated 10\,000s of news partnerships\, and transformed the marketing landscape. Now\, we’re doing it all online. \nThe Best Solution Providers – Meet one-on-one with the partners best suited to tackle your unprecedented challenges. \nOver 30 Speakers – Learn from the leaders driving marketing innovation in an ever-changing climate. \nExclusive Swag – Since it isn’t quite safe to treat you to a high class hotel\, enjoy some high class swag. \nKey Themes \n\nDriving Team Performance Through the Institution of Standards & Procedures\nShattering Traditional Marketing Limitations With Emerging Technology\nCultivating Loyalty by Prioritizing the Customer Experience\nHitting Your Profit Goals Through Marketing & Sales Alignment\nCOVID-19 Impacting Marketers Across the Globe\n\n 
URL:https://marketing.com.au/event/innovation-connection-online/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210106T133000
DTEND;TZID=Australia/Melbourne:20210106T143000
DTSTAMP:20260425T065225
CREATED:20201222T035137Z
LAST-MODIFIED:20210118T073244Z
UID:17978-1609939800-1609943400@marketing.com.au
SUMMARY:Digital Toolkit 2020: Digital Expert Panel Q&A
DESCRIPTION:This webinar is the perfect place for you to ask the experts how to overcome your digital challenges and grow your business online. \n\n\n\nDigital Expert Panel Q&A Session \nAre you finding it hard to get found online? Feeling like your business is struggling? You are not alone! Perhaps you just need some questions answered? Or some simple tools to help you accomplish your tasks? Keep your business growing with the unique and experienced insight of the Digital Toolkit Panel of Experts. \nPut us to the challenge! Ask us anything digital. This panel is a discussion focussed on helping small to medium business owners\, and to provide tools and tips to help you manage your brand online and to build your digital strategy. In this very difficult time\, it is essential that we are all here to support one another. We will have a range of experts on hand every session\, to help you resolve your digital challenges. Who are all ready to help you if you would like to contact them directly Looking forward to seeing you all online\, every Wednesday.
URL:https://marketing.com.au/event/digital-toolkit-2020-digital-expert-panel-qa/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210105T130000
DTEND;TZID=Australia/Melbourne:20210105T133000
DTSTAMP:20260425T065225
CREATED:20201222T030315Z
LAST-MODIFIED:20210118T073244Z
UID:17951-1609851600-1609853400@marketing.com.au
SUMMARY:Google Analytics 102 - Setting Goals\, Tracking Data and Analyzing Reports
DESCRIPTION:Now that you’ve attended the webinar Google Analytics 101- Improve Your Online Business by Understanding Essential Data\, and applied the suggested action items\, you’re ready to take the next step in developing a deeper understanding of how Google Analytics can benefit your business. \nGoogle Analytics is a fantastic tool. Best part is\, it’s free to use for everyone! No matter if you have a 2-page website or a massive eCommerce website\, you can use Google Analytics to understand how your customers are using your website and where you can improve their experience. \nIn this continuation webinar\, expert in business data analytics Mo Hossain will focus on the steps of creating goals for your business that you can track through Google Analytics and review through the built-in reports. \nYou’ll also learn the importance of: \n\nAnalytics\nHow to create SMART goals\nAsking the right questions of your data based on the goals you create
URL:https://marketing.com.au/event/google-analytics-102-setting-goals-tracking-data-and-analyzing-reports/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201211
DTEND;VALUE=DATE:20201212
DTSTAMP:20260425T065225
CREATED:20201010T093951Z
LAST-MODIFIED:20201010T112000Z
UID:17170-1607644800-1607731199@marketing.com.au
SUMMARY:Marketing Planning Friday Forum
DESCRIPTION:Join us for our Marketing Planning Friday Forum for a step-by-step guide on creating marketing plans that are meaningful\, flexible\, and accountable. \nThe year will be winding down and many of your “plans” will involve eggnog and fruitcake (or not?). But if you can find it within yourself to get even the most basic 2021 marketing plans started before you break for holiday cheer\, you’ll thank yourself on the other side.
URL:https://marketing.com.au/event/marketing-planning-friday-forum/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Online,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201208T190000
DTEND;TZID=Australia/Melbourne:20201208T203000
DTSTAMP:20260425T065225
CREATED:20201115T092212Z
LAST-MODIFIED:20210118T073332Z
UID:17653-1607454000-1607459400@marketing.com.au
SUMMARY:How the biggest search engine can help YOUR small business grow
DESCRIPTION:You’ll know Google as the biggest search engine on the planet\, but did you know that it has plenty of features that can really enhance your business’s online presence? Not only are these tools free\, but they are actually really simple to use- once you know about them! In this webinar\, we’ll be covering everything you need to know to help Google help you\, including Google My Business features and how they can help you show up on the first page of Google’s search results.
URL:https://marketing.com.au/event/how-the-biggest-search-engine-can-help-your-small-business-grow/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201208T153000
DTEND;TZID=Australia/Melbourne:20201208T203000
DTSTAMP:20260425T065225
CREATED:20201115T092527Z
LAST-MODIFIED:20210118T073332Z
UID:17655-1607441400-1607459400@marketing.com.au
SUMMARY:The Virtual MarTech Exchange Summit
DESCRIPTION:Welcome to The Virtual MarTech Exchange Summit where industry thought leaders and pioneer service providers come together. \nWe will be discussing the MarTech pain-points and where the future holds for a re-emergence post-COVID strategy. The pandemic has left businesses dramatically improving their digital agility and savviness as they face an ever-increasing online world\, which leaves many asking how future ready are we? \nJoin us at the event\, where we will cover digital revolution and MarTech innovation through topics of AI and data\, digital content personalisation\, customer experience design and strategy\, digital transformation and engagement.
URL:https://marketing.com.au/event/the-virtual-martech-exchange-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201208T080000
DTEND;TZID=Australia/Melbourne:20201209T170000
DTSTAMP:20260425T065225
CREATED:20201010T231728Z
LAST-MODIFIED:20210118T073333Z
UID:17238-1607414400-1607533200@marketing.com.au
SUMMARY:Search Marketing Expo SMX 2020
DESCRIPTION:Expert-Led Search Marketing Training & Workshops\nJoin us online\, December 8-9\, for actionable tactics & virtual networking \nInvest in your company and yourself: Attend Search Marketing Expo for the actionable tactics and strategies that drive more traffic\, conversions\, and ROI. Join us online December 8-9 to access our largest virtual conference ever: 45+ tactic-rich sessions\, empowering keynotes\, and invaluable community networking — all for just $149! \nHere’s a look at what’s in store: \nAll-new agenda\nEverything you need to succeed in the “new normal”\, where paid search budgets are crunched\, organic reach is more important (and more cost-effective) than ever\, and major changes to how Google handles content present major challenges… and opportunities… all programmed by the Search Engine Land experts. \n4 content tracks\nOrganic. Paid. Technical. Solutions. Dive deep into your specialty or cross-train on them all. All sessions will be available for viewing on-demand after the event so you can watch and rewatch at your convenience! \nInteractive learning\nSessions will feature live Q&A with the speakers so you can learn even more. Still have questions? Stick around for Overtime — interactive video meetings with speakers that follow each session. This is your chance to dig deeper into the material presented\, hear what your SMX community has to say\, and get your questions answered! \nForward-thinking keynotes\nKickstart each day with inspiring keynotes from search marketing experts that will prepare you for a profitable 2021. \nCommunity networking\nConnect with like-minded attendees at our virtual Birds of the Feather roundtables and 1:1 networking. Meet marketers from around the world who share your professional interests and are excited to talk shop and trade ideas. \nHands-on workshops\nBundle your All Access pass with a two-day\, post-conference workshop for the ultimate SEO and SEM training experience and additional savings. (Workshops take place online the following week\, December 15-16.
URL:https://marketing.com.au/event/search-marketing-expo-smx-2020/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201208
DTEND;VALUE=DATE:20201213
DTSTAMP:20260425T065225
CREATED:20201115T092757Z
LAST-MODIFIED:20210118T073333Z
UID:17657-1607385600-1607817599@marketing.com.au
SUMMARY:Marketing Boot Camp
DESCRIPTION:Marketing is the fuel for your business! \nThe hard part of being a small business owner is you have more tasks than time and money. \nYou want to be a better marketer for your business but you don’t know where to start\, and hiring a marketing professional is way too expensive. \nThe Empower Team knows how you feel. \nThat’s why we created the Marketing Boot Camp. \nWhat is Marketing Boot Camp? \nFREE One of a Kind Marketing Event. \nOver 20 Marketing Professionals. \n$1025 Value in Free Bonuses. \n 
URL:https://marketing.com.au/event/marketing-boot-camp/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201201T180000
DTEND;TZID=Australia/Melbourne:20201201T193000
DTSTAMP:20260425T065225
CREATED:20201115T093758Z
LAST-MODIFIED:20210118T073334Z
UID:17665-1606845600-1606851000@marketing.com.au
SUMMARY:Marketing Your Business
DESCRIPTION:Whether you are an established business or just starting out\, this workshop is an essential part of your business tool kit and crucial to your success. \nLearn to: \n\nSet marketing goals that work\nChoose the right activities for your business\nUse market research and maximise customer service\nMake the most of marketing processes and systems\nDevelop an effective marketing action plan\nAttract and keep customers coming back\nGet your business noticed\nMaximise social media
URL:https://marketing.com.au/event/marketing-your-business/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Market Research,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201124T100000
DTEND;TZID=Australia/Melbourne:20201124T110000
DTSTAMP:20260425T065225
CREATED:20201010T092908Z
LAST-MODIFIED:20201010T112001Z
UID:17168-1606212000-1606215600@marketing.com.au
SUMMARY:Getting Started with Zoho One
DESCRIPTION:On 24th November\, Zoho’s hosting a free\, educational webinar on the basics of Zoho One. Zoho experts will discuss an overview of the product and share tips and tricks to help you optimize your business. They’ll show you the benefits of using one integrated platform of apps to run your business. Bring all your questions! \nWhy attend: \n\nGet an overview of Zoho One.\nLearn tips and tricks for running your business completely online.\nAsk questions and receive answers in real-time.
URL:https://marketing.com.au/event/getting-started-with-zoho-one/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201124T080000
DTEND;TZID=Australia/Melbourne:20201125T170000
DTSTAMP:20260425T065225
CREATED:20200804T102710Z
LAST-MODIFIED:20201010T112001Z
UID:16360-1606204800-1606323600@marketing.com.au
SUMMARY:IoT Tech Expo Europe 2020
DESCRIPTION:Europe’s leading IoT Event will bring together key industries from across the globe for 2 days of top level content and discussion. Introducing and exploring the latest innovations within the Internet of Things and covering Manufacturing\, Transport\, Health\, Logistics\, Government\, Energy and Automotive\, this conference is not to be missed. \n5 co-located events. 21 conference tracks. 8\,000 attendees. 500+ speakers. 300+ exhibitors. \nArriving in Amsterdam on the 24-25 November 2020\, the Europe event will host 5 co-located events covering IoT\, 5G\, AI \, Big Data\, Cyber Security\, Cloud and Blockchain\, with 8\,000 attendees expected to attend including IT decision makers\, developers & makers\, OEM’s\, government and council officials\, automotive exec’s\, operators\, technology providers\, investors\, venture capitalists and many more. The IoT Tech Expo will showcase the most cutting edge technologies from more than 300 exhibitors and provide insight from over 500 speakers sharing their unparalleled industry knowledge and real-life experiences. \nThis year’s agenda will highlight the most innovative advancements in technologies which are affecting IoT. There will be case studies and dedicated tracks covering the entire Internet of Things ecosystem including Smart Transport & Cities\, Developing for the IoT\, Connected Industry\, Enterprise IoT Solutions\, Smart Buildings & Energy\, Data Analytics for AI & IoT and IoT Innovations & Solutions. \nKey topics examined include: Digital Transformation\, Data Analytics\, IIoT & Smart Manufacturing\, Connected Environments\, Developing for the IoT\, Process Optimisation\, Sensor Deployment\, Connectivity Considerations\, 5G & Future Connectivity\, Security & Standards\, Cloud Computing\, Autonomous Transportation\, Device & Asset Management\, Connected Fleets & Smart Logistics\, R&D\, Smart Energy & Enterprise Sustainability\, Industry Collaborations & more.
URL:https://marketing.com.au/event/iot-tech-expo-europe-2020/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201117T100000
DTEND;TZID=Australia/Melbourne:20201117T110000
DTSTAMP:20260425T065225
CREATED:20201010T092527Z
LAST-MODIFIED:20201017T043442Z
UID:17166-1605607200-1605610800@marketing.com.au
SUMMARY:Educational webinar: Converting visitors to leads
DESCRIPTION:On 17th November\, Zoho’s hosting a free\, educational webinar on how to convert website visitors to leads. You’ll learn best practices for optimizing webforms and CTAs in order to maximize the number of visitor conversions on your site. Join to get a better understanding of various business topics and learn how to run your business more efficiently. This webinar series on website basics is strictly educational and the topics change every week. \nWhy attend: \n\nLearn easy to-replicate\, step-by-step processes to optimize webforms and CTAs.\nLearn basics and best practices for using website analytics to increase conversion rates.\nAsk questions and receive answers in real-time.
URL:https://marketing.com.au/event/educational-webinar-converting-visitors-to-leads/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201117T080000
DTEND;TZID=Australia/Melbourne:20201120T170000
DTSTAMP:20260425T065225
CREATED:20201010T110642Z
LAST-MODIFIED:20201010T112001Z
UID:17201-1605600000-1605891600@marketing.com.au
SUMMARY:Grow your influence
DESCRIPTION:Embrace new thinking\n\nInfluencer marketing has become one of the fastest-growing areas of e-commerce. We’re here to dispel any misconceptions and ensure your next campaign delivers impressive results. \nWe’ll help you to strategically embrace creators with integrated and profitable influencer marketing campaigns. Split over four afternoons\, our carefully curated agenda will guarantee you walk away feeling educated and inspired. \n\n\n\n\n6-minute shorts and interactive sessions\n\nChoose from over 30 hours of content that has been expertly programmed with you in mind. With new six-minute shorts (yes\, just six)\, panel discussions\, interactive masterclasses\, and a handful of solo presentations\, you’ll soon have your calendar crammed. \nShow content will broadcast in the late afternoon from 2pm GMT. Whether you’re based in the UK\, South Africa or USA\, you’ll be able to participate. \nAll sessions will have an experienced\, industry figurehead as MC and there will be a live Q&A. \n\n\n\n\nInteractive masterclasses: solve your challenges\n\nChoose from a number of interactive masterclasses that aim to tackle challenges that brands and retailers have either on a local or global level whilst navigating the influencer marketing channel. \nAlthough seats will be limited\, our trusty journalists will be providing a digest of the discussion\, challenges and outcomes for publication on Talking Influence.
URL:https://marketing.com.au/event/grow-your-influence/
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201117T080000
DTEND;TZID=Australia/Melbourne:20201119T170000
DTSTAMP:20260425T065225
CREATED:20201010T111155Z
LAST-MODIFIED:20201010T112001Z
UID:17203-1605600000-1605805200@marketing.com.au
SUMMARY:Digital Summit At Home
DESCRIPTION:Join us for this 3-day\, fully interactive online event with awesome learning and networking opportunities brought right to your living room\, office or wherever you choose to join. \n\n\nMore than 30 practical sessions over 3 days! Topics include:\n\n\n\n\n\n\n\n\nThis is Marketing: A live Q&A with Seth Godin\nWho’s Looking at You: Effective Social Media Reporting to Better Understand Your Audience\nDon’t (Blindly) Follow the Data: How to Focus on Your Mission for Long-Term Success\nContent Promotion Tactics for Links\, Leads and Likes\nMarketing to the CFO: The Way Back to Value for Marketers\n#BrandTwitter: Become Worth Following on Twitter\nSocial Media & The Age Of Uncertainty\nHow to Go From a Regular Brand YouTuber to a COOL Brand YouTuber\nAdvanced Email Marketing: Tactics to Build Robust Email Programs\nThe Domino Effect and the Billion-Dollar Differentiator: Create & Activate Your Owned Audience
URL:https://marketing.com.au/event/digital-summit-at-home-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201117T080000
DTEND;TZID=Australia/Melbourne:20201118T170000
DTSTAMP:20260425T065225
CREATED:20201010T105724Z
LAST-MODIFIED:20201010T112001Z
UID:17197-1605600000-1605718800@marketing.com.au
SUMMARY:Digital Marketing for Financial Services Summit
DESCRIPTION:NETWORK WITH INDUSTRY LEADERS AND TRANSFORM YOUR MARKETING STRATEGY!\n\nThe 7th Annual Digital Marketing for Financial Services Summit New York is the only virtual event for marketers in financial services to connect with hundreds of like-minded peers to discuss marketing innovation\, automation\, and ROI optimization. \nHear from leading speakers from award-winning companies including Wells Fargo\, Charles Schwab\, BMO\, Bank of America\, Liberty Mutual\, PGMI Investments and many more! \nTake advantage of this virtual interactive environment to join thought leaders\, experts and professionals from across the world to share best practices and upgrade your digital marketing strategy. \n\nNORTH AMERICA’S DIGITAL MARKETING FINANCIAL SERVICES LEADERS\n\nDiscover how the visionaries and leaders behind the world’s most iconic financial services brands are constantly innovating to stay ahead of the curve\, with crucial insights to maximize digital ROI and drive brand engagement. Learn how to implement proven strategies thanks to challenging case studies and exclusive panel discussions. Meet with 40+ senior digital marketing leaders and benchmark your marketing plans against them. \n 
URL:https://marketing.com.au/event/digital-marketing-for-financial-services-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201117
DTEND;VALUE=DATE:20201120
DTSTAMP:20260425T065225
CREATED:20200804T101930Z
LAST-MODIFIED:20201010T112001Z
UID:16358-1605571200-1605830399@marketing.com.au
SUMMARY:DigiMarCon Latin America 2020 Online
DESCRIPTION:Do you want to be successful in digital marketing? Then you shouldn’t miss DigiMarCon Latin America 2020!\nDigiMarCon Latin America 2020 is your chance to …\n\n\nHear from some of the most audacious and thought provoking speakers in the digital marketing\, media and advertising industry.\nGain insight into emerging strategies\, the latest innovative technologies\, and best practices to move your business to the next level.\nNetwork with thought leaders\, collaborate with your peers and build your professional network.\n\n\n\nDigiMarCon Latin America 2020 Digital Marketing\, Media and Advertising Conference will take place November 17th to 19th\, 2020\, Online; Live and On Demand. It is the largest Digital Marketing Event in Latin America and will be attended by thousands of Digital Marketing Professionals.\n\nIt’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon Latin America 2020’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.\nThis year’s edition will feature topics such as:\n\n\nDigital Strategy\nWeb Experience Management\nUsability / Design\nMobile Marketing & Retargeting\nCustomer Engagement\nUser Acquisition\nSocial Media Marketing\nTargeting & Optimization\nVideo Marketing\nData Science & Big Data\nWeb Analytics & A/B Testing\nEmail Marketing\nContent Marketing\nConversion Rate Optimization\nSearch Engine Optimization\nPaid Search Marketing\nGeo-Targeting\nPredictive Analysis & Attribution\nGrowth Hacking\nConversion Rate Optimization\nGrowth Marketing Tools\nMarketing & Sales Automation\nSustainable Growth Strategies\nProgrammatic Advertising
URL:https://marketing.com.au/event/digimarcon-latin-america-2020-online/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Data,Digital Marketing,Email marketing,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201117
DTEND;VALUE=DATE:20201118
DTSTAMP:20260425T065225
CREATED:20201010T094454Z
LAST-MODIFIED:20201010T112001Z
UID:17175-1605571200-1605657599@marketing.com.au
SUMMARY:Negotiating with Advertising Agencies
DESCRIPTION:Keri Bruce and Jillian Petrera from Reed Smith will lead you through best practices and key issues to keep in mind when negotiating your agency agreements. \nSpeaker(s)\n\nKeri Bruce\nPartner\nReed Smith LLP \nJillian Petrera\nAssociate\nReed Smith LLP
URL:https://marketing.com.au/event/negotiating-with-advertising-agencies/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201112T080000
DTEND;TZID=Australia/Melbourne:20201113T170000
DTSTAMP:20260425T065225
CREATED:20201010T105231Z
LAST-MODIFIED:20201010T112001Z
UID:17195-1605168000-1605286800@marketing.com.au
SUMMARY:Amazon Strategies Virtual Forum
DESCRIPTION:The retail world was upended this past spring with the emergence of the coronavirus pandemic. As a result\, retailers had to think quickly and adapt to a totally e-commerce world. One of those retailers? Amazon. While many brands use Amazon as a tool for online commerce\, Amazon’s advertising function is a necessity to compete and is often mixed in with a brands other marketing strategies. \nAt the Amazon Strategies Virtual Forum\, we will be tackling all things Amazon\, from selling to advertising. As luxury retailers enter the Amazon ecosystem and as CPG companies compete for ad space\, every retailer or brand has to bet on Amazon. From the AMS platform\, to product pages\, even video advertising\, we’ll hear from retailers and agency partners alike as they walk us through how their Amazon strategies have shifted in the past few months. Join us and come away with actionable insights and practical tips that’ll help you grow your business. \nWhat’s included with a pass \n• Access to all live presentations and interactive town halls and working group discussions\n• Access to on-demand videos and slides from any sessions you may have missed\n• An Amazon Advertising Survival Guide packed with key takeaways from the week\, practical tips\,\non-demand sessions\, full presentations and much more
URL:https://marketing.com.au/event/amazon-strategies-virtual-forum/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,eCommerce,Online
END:VEVENT
END:VCALENDAR